looks clearly have the solutions, the future the 77 percent, every weekend on the w. the welcome to a special edition of the the, the news africa looking at the applicants and the demon drink. now the world health organization says only no alcohol is safe household. so how many applicants choose of samson? and for those who do decide to dream, how they coping with the drug of choice. do they even have a choice? we look at what alcohol is doing to the dream because the families and the communities they live in. i'll take a trip to my mother's homes condo, which has one spring, an over abundance townsend. and what about the generation to come? alcohol is a potent poison, especially for the developing speed test. and the will see that the news applicant

looks to west and tape where the 3 teams, it's likely the lives or maybe even before they're born. we speak to the mothers and their children, but there are alternatives to alcohol. however, mastic flavor, so adult friendly sucker punched on the pallet without the branding you'll pounds and you had the morning after that and usually feeling about you in the in the long term the i need is the money and i roby. welcome to a special edition of dw, and use africa on ask because alcohol that starts with the good news. recent report from the world health organization found that most ask because don't drink alcohol at all, and never have done. take a look of session from alcohol can either be lifelong, see, i mean green or former drink has shown in yellow. you can see most of 70 percent of

applicants have never drunk, also hold for a former drink does who have. so how does that compare with them? mainly mostly is sudden mediterranean attention that is above 95 percent. and what about euro? it's almost opposite to africa. nearly 2 sides of you can say they've recalls the whole thing with that 3 way comparison. let's look at how much alcohol it's drink, actually consumes on average. and here you can see a very different picture dislike having to a drink because as we can drink, coz consume about 33 grams per day. just for the sake of comparison, that's about 2 and a half of glasses of wine every day. whatever they're drinking adults in those mostly majority countries in northern africa. and the middle east could seem about 16 grams of pure alcohol pad, a european drink coast consume twice as much about 32 grams every day. let's drill down into the data from the continent. darkest green is countries where people consume the most, the lightest, the least. what's another way, though,

relatively few african adults drink those who do drink a lot. so, is there such a thing as safe drinking? the w h o says clearly there is no safe level for alcohol consumption. there is danger in every drop. so what's nice like for those heavy drink, cuz i decided to return to my mother's whole village, where also whole has become a good on the once lively market. has no one over supply or just one thing. tell them in a sleepy village and central kenya crunch number begins. he's d willing to the afternoon despite the appointment to interview, he made days beforehand. he's forgotten. memory blackouts are regular for the 32 year old. the father of 2 has been drinking since he was 15 and he hasn't stopped since. how do we go these days? i mostly sit around doing thing and drink out of desperation. i mean i have nothing

to look forward to in my life. and it's like when i wake up, i wish i could get money to go to the boss. first thing in the morning, could i do spend a whole day that drinking the menu, e. d, the coke, i'd be getting bored. depends on, on drugs and his motorcycle business for income. when a good day he can make nearly 3 years. but she spends 2 years a day on alcohol. he tells me that he feels most like himself when he drinks. his heavy tests pushed his family away, leaving him alone and miserable. may be seen as my wife left me when i was still young. i blamed myself, i have uncontrollable thoughts and often when i drink it to because i feel stressed, my wife left because we're always arguing and also because of the alcohol, which meant i couldn't provide the life we deserved. and, but it was frank tells me that many drinkers in the community share the same sense of helplessness. and that's what i'm going to do. yeah, usually it's out of desperation and too much stress going on. then there's

a poverty here. yeah. which adds to the stress mean so non want every 8 can strings, but the national body, competing against alcohol abuse reports, the 42 percent of those drink cars are addicted. edwards, so many young men struggling to stay. so being the village, the economy here has been strangled. this community is quite as also meant to double up as an economic hub for this village i see meant to because my mother actually grew up in this village. in fact, the shop, the in yellow now converted to a buy used to be my grandfather's shop. next to it was another shop. now about next to it's also used to be another shop. so about in total we've come to the, to the 6 problems here. and the women in disability to see that they're trying to change this to jean colanda spots of the help group which provide support for recovering alcoholics. the group is raising money to start businesses for former adults like her sister, milka. luca has been suitable for less than

a year following a 16 year battle without the whole. it's a dedicated process for the 2 sisters as a tried to rebuild their relationship. but to get the death of good, we can't keep reminding her of her drunk days. no, that's not good, and it would take her back. what is left now is for her to move forward? well, we can do is give her the morale to keep going. the other you're not busy. it's 5 pm. on the most popular by here is nearly food for $0.98. customers get 2 glasses of b a which they spike with much strong experience. these little to no regulation of alcohol here and drink us. tell me then not sure what's in this periods. laura's friends have arrived, but he's working on a nearby job. they've saved a spot for him because they assure he will join them later on this way now joins by on muscle who is a recovering alcoholic. 20 is uninterrupted, she tells me and she is also a passion,

is competing against alcohol abuse and drug addiction here in general. thank you for joining us on. so coming out of that to put the 1st question, one might ask you, why does the people who choose to drink and kinda drink to such an extent? when is availability, alcohol is readily available, any way, any type. and then uh, accessibility. you can easily access it. so you said no, the community has accepted that went to school. so availability, accessibility and not acceptable. but you know, just give me a call. probably let me ask how come you don't drink and why don't you have to explain yourself as to why you don't think so. it's a sort of culture. it's accepted and signing up lesson with a drinking problem. a drug problem is not a big deal. it's not that big thing anymore. and so what are some of the challenges that you face when it comes to regulation of production, manufacturing and even consumption of alcohol?

so one of us we had actually with the duel coverage was the licenses of nearly all of them, and they have to be visit the 1st. so some of them have been close, don't have not been licensed, some have been licensed. now the biggest challenge with this report especially, was wanting take into consideration on the, on the thing is that they have the means. but what does that mean for 30 is license, then they have a sub talk 30 some way in the village when they come to the come meet, solve the f one questions. but the level is, is what is actually the legal drinking is obviously not new to kenya is in fact culturally, we have very many names for different rules and there's different ways of preparing them. so why is this phenomenal of addiction new to this contemporary society? we have too many addictive substances, some of them synthetic and we don't, we no longer have the, the most up to use to have the dish on the bruce. one told, you know. 2 welcome to by the address of the class, sets it up,

not anybody put the risk up in drink, and then they have the a way of disappearing those people who have that drinking problem. and actually people see i've even been seen by. i know that when the truck but then this, this is like the called to have shifted that of a culture cultural values and morals have sheets, except the website ignoring what used to be. we've been told him too much about nights. so and then do something like version comes with a new brings and this brings, i highly addictive. a highly, highly addictive your now 20 years. so, but congratulations as of recovering addicts. can you tell me what some of the challenges well, on your journey are some of the things that perhaps might pain you when you look at some of the people who are grappling with addiction, lack of support by family members. when you add in that direction and when you're in recovery and they have one of the latest interview, just say that you don't want to keep on reminding this one where she's coming from . so some family members a week to remind the possible noah used to still have

a phones not forgetting that this muscle need support to remain football when he feels is ready to talk about his class. he will talk about this thing the, the plus part of the body to be actually hijacked by alcohol is a brain. and then after sometime when the turn around was app, you'll keep on progressing from one stage to another. and then it gets to a time where the alcohol mix usually some for you that with the process of some of you have like you have to bring the morning to stipulation. and actually many, many, many people die from alcohol abuse drugs. yes. a lot of sigma, a lot of work that still needs to be done on my so thank you so much for joining us . so we can already see how alcohol is destroying lives. and that's even clearer if you look at the number of deaths attributed to drink. europe and africa have the highest number of alcohol death in the world. africa news is 52. compared with the median wisdom countries with

alcohol consumption is noah. that's caused by drink of fund noah. just 9. well 100000. in europe, there are 53 this 100000 drink of. but some lives the black to buy booze even before they begin. alcohol is a potent poison, especially for the developing fetus in a mother's womb, a condition called fetal alcohol spectrum disorder, or s a s d. so it's actually cause wine industry is centered on western cape and it's no coins. today's, the program has the highest rates of the alcohol disorder in the entire world. diane hawker reports from cape town to linux fund ross. he's expecting for much your reading knows a new baby's life will be difficult so i may not know. she has no regular work and her husband doesn't make much money. they already have 4 children to feed. and now this is on the way methics,

i really hurting inside. i didn't want this baby in the, in the that make me feel like i should drink every day. i'm a friend used to come with a little bit of money and we would rush to buy box wine so that we could drink the whole day. it was very difficult to keep the baby she lives in a neighborhood with more than 20 unlicensed, because outlets people can be seen drinking from the early morning in these makes shift 'cause, gangs, and drugs or rampage. areas like root of all in wooster, have high levels of unemployment, high levels of poverty and hopelessness. this cocktail of negative circumstances drive many people here to drink heavily. and some others simply don't know the impact this has on the unborn children. fund ross only realize the long term damage of the actions when she joined is facts program. she is one of

a dozen women currently being canceled against drinking while pregnant and breast feeding to it a lot that we have to teach them that it's just for a short period of time for the cool thing. but in that short time for your endangering your child's brain and you can get a lot, they have to see the danger, i guess, whether it be a follow up on the foundation for alcohol related research says there is a national problem. every way we've gone, we've seen the high prevalence of fee to apples spectrum disorder in the communities we work, and unfortunately it's strongly linked to low. so she cannot make state. this poverty plays a mess of role in all of the aspects of all of the characteristics of mothers of children with a phase the a lot of it can be traced back to a associated nomic status. taishan lawrence was adopted and experienced alcohol withdrawal symptoms as a baby as an adult. she's living with severe learning,

difficult to. she can perform simple tasks like the ball coding. look, she does it in local factory that she's happy to have found a loving work environment. salem ask you my family because i may have a nice say i wouldn't say that not because they range from one to she was. adoptive mother sees the impacts of a lifelong for children. born with a steep yeah. she went to a special needs school and their main focus was on good manners is said, you know, if you've got good madness and you can get through life easier, she cannot read or write. she recognizes different symbols and she can pick out the brands that we always have. we would stick to just about the same brand activists say education about the condition needs to be more wide street targeting

not only mothers, but the communities they live in to that ssl across to cape town, south africa, where we're going to buy. did i make a dentrix, who's the secretary general of the south and african alcohol policy alliance? thank you for joining us. now. fetal alcohol syndrome, as we've just seen, there is a serious concern and awareness about it is crucial. are there any initiatives that your organization is, has implemented to protect bundle go valuable groups, particularly pregnant women? well, um, as sop law uh, we've chosen to focus on the, the best buys of the world health organization. which is basically looking at seducing availability, increasing the price of alcohol, and stick to banning alcohol marketing. in particular, as marketing was young people who have cancer, and that includes young women that we have on the continent and sylvester to re

hall's. i'm just 40 percent of young people. that is, i'm assuming alcohol and the apple industry sees this as a, a, a target market that they should be concrete. and they for the, issued on looking at a position based on dimensions. we, we look at banding alcohol marketing because important because the evidence shows that children and young people um do exposure to marketing it. they all bundled, to start experimenting early and come see what i'll call it. and he wants to, to meet needs to binge drinking, which is a major problem in south africa. right. so, other like you're talking about the contemporary marketing trends, but south africa has a very complex history with alcohol. how have you seen these trends evolve on consumption and production and how it be affected south african society as well?

i'm the, as soon as we do have a complex e c, and that comes back from the colonizing era with alcohol reviews, to grab land from being ditches. people are particularly under the optic laws. alcohol was not allowed to be sold to black people. and that lead to it in the sense marketing um retaining um in vitamins way. which leads to what? rico tradition beings in south africa. and we have coming to me over 2 150000 illegal alcohol ultimate. we have their own not license the mountain regulators and it's also quite accept it because a visa started compact. we all call you as well. and so, um, opposing a passage giving back to the opposite government wants to buy

a home. so once we have now is about $250000.00 unlicensed outlets that is accepting communities. we, nobody talks about reports boxes the know tons of it to the blind on to it don't in full. so those that lives amongst a, um, alcohol legal office and that increases the availability of alcohol introduce in general, it was because be sure beans are filed in areas where people know and locking bases meet in commercial, uh, central commercial agents. what are some of the challenges that you're facing, trying to implement some of the policies that you have in place as well. all all challenge is that we have yet to have a god lose the confuse. he buys into the idea that we should control alcohol. a government categories to seize alcohol as way of being people into the

economy, which is problematic. and they, for the way they legal aid, alcohol will have a force, existing laws, ease ease, not as it should be. um i'll challenge is also that the alcohol industry uses nomic muscle to the lobby government to around the notion that they a contribution to the economy that they are creating jobs. the problem with that is that although they all come to reaching about 4 percent towards the gdp, the hall from all calls and government has to put money off for energy use between 2 and 12 percent on all gdp. so technically, and so actually the tax payers subsidize the profits of the whole industry, but we don't have a government that understands that dynamic and stool of buys into the narrative as

the alcohol industry use june of 18. well thank you very much for explaining that rather complex issue in south africa, jamaica districts who is the secretary general for the south and african alcohol policy alliance. thank you. that's specifically as now tonight, jerry away just to be good. so just let go, since level fair with some pain may be funding victim to the cost of living crisis . prices have doubled and sales have gone slots. but the bottom li, like most alcohol, is seen as a face as symbol. we asked the w ask because only such a who wants to fix a nice house and they do is pockets out on find out what's the appointment of choice the here at the lounge, windows 7 on the lucky x x base we. it's

a typical night out. it school about cocktails and a few shots of tequila. fucked. mainly about coffee is sound really cold. so that was my favorite rights, is i can hardly love drinking and home so bought in the wilson fancies knows what most of the customers want to switch off. what's the income for the comfort? how cool? that's the end of day. you doesn't have to spend the acuity you gotta be. i think it's something took you to. i like to start very hard, very, very hard. i go with this trend as strong as will be the the hospital for the fire didn't go milder, but not everyone is a fan of having to go. some people do want to drink responsibly as a septic you. so yeah, i do. apple watch the why that school phone do good. so when it was i will stick myself out. i don't do alcohol as far as i really my my thing. when i go out on friday, i take something like, like what i'm thinking right now is month bill,

no alcohol or alcohol is, is why did they preference the major? yeah. what some do because i'm not going to cut through like this is called a top by going to nice in lagos. i would this pick red color, just swipe up a lot. i've seen as one of my dress paper drinks size. what's even here in lagos, some have a more radical approach extension on the rocks. when it comes to alcohol, i don't. so i just refer you, give me what you states, my opinion might not be yours. he doesn't me because i said, i'm not that cannot go, you must follow me. i'm only, i've done my own. how can you also outside the old, you know what is good for you and i move on. right. we're now joined by again the buzz that runs about from drink new, which is a company specializing an alcohol 3 drinks for adults. and so thank you for joining us. so the silver curious movement is definitely gaining traction globally. is this

what you're seeing in south africa? thank you so much for having me today. absolutely. in south africa and globally as well, we're seeing the rise of the silver curious. and that is a whole host of reasons. it could be because people wanting to be healthy. yeah. because people don't feel great off the night of drinking. and people are just wanting to be more mindful about what they put in their bodies. right. so i know you're talking about the health element here, but there's also a kind of stigma one might say associated with not drinking particularly a tiny event where everybody else is what is drinking you doing to sort of change this perception. and i think that's a great question. and when i really sat down and thought about this as a black women and corporate were always continued increase of a t rex in south africa, we need to increase the how include women? how include people of color, but a place where i feel inclusive it he's lacking,

is when it comes to people that choose to not consume alcohol and stigmatization, it goes across different aspects and elements. and so what we're doing is we're challenging people corporate after work, functions, and festivals, and using festivals and jazz festival. how are you being preserved to your patients? i choose to not consume. all right, so when we're punching and what we're pushing for isn't cosivity so that those ventures to not consume with health reasons religious reasons are just because they don't like to take, also included in the phone. we're trying to move away from the society that is all about alcohol. and we're say, the money isn't over just because you choose to not consume alcohol. the party has just begun. all right, so i end up finding the do you see a continental of africa or a country like south africa being completely alcohol free? when it comes to potties and maybe some of these traditional rites of passage?

the answer is no. i don't. but what i'm saying is that these things can co exist just before covered in 2019 cape town had a silver festival. and that 1st of all was only 4 people that choose to not consume alcohol. but they, there was music that was stalls. they were different types of nano colored things and that says to me that the market is there and it's completely understaffed and undeserved and undervalued. so what we're saying is the 2 can co exist. so we hardly but the jazz festival and we will have department of choice for 9 oclock beverages. that's exactly what we're saying that patients can still enjoy the jazz festival and having a 100 beverages as well as a 100 beverages. so i think that you can co exist high and down from bad from south africa drinking you. thank you for joining us. thank you so much for having me.

and that's always prepared for you and the special edition of the, the news africa i'm, he just came on you from the inside seem to, you know, ruby and, but i mean, we say thank you for watching the

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