of human extinction from advancing our systems and changes the new frontier of sofa. our series continues on since september on the w. the welcome to a special additional data videos half because looking at the applicants and the demon drink. now the world health organization says only no alcohol is safe helpful . so how many applicants choose of samson? and for those who do decide to dream, how they coping with the drug of choice. do they even have a choice? we look at what alcohol is doing to the dream because the families and the communities they live in. i'll take a trip to my mother's homes con dial, which has one spring, an over abundance. calvin. and what about the generation to come?

alcohol is a potent toys and especially for the developing speed test, and the will see that the news applicant looks to west and tape where the 3 teams is likely the life of the previous even before they're born, we speak to the mothers and their children. but there are alternatives to alcohol, however, mastic flavor, some adult frontier sucker punched on the pallet without the brand new housing had the morning after that. and he repeating about 2 in the, in the long term the, i need is the money and i will be welcome to a special edition of the www news africa on ask because alcohol that starts with the good news, a recent report from the world health organization phones that's most ask because don't drink alcohol at all and never have done. take a look of attention from alcohol can either be lifelong c,

i mean green or former drink has shown in yellow. you can see more than 70 percent of applicants have never drunk alcohol. or a former drink does, who have so how does that compare with the mainly mostly it's an mediterranean obsession that is above $95.00 foot cents. and what about euro? it's almost opposite to africa. nearly 2 sides of you can say they recall the whole thing with that 3 way comparison. let's look at how much alcohol it's drink actually consumes on average. and here you can see a very different picture dislike having to a drink coast. also can drink of consume about 33 grams per day. just for the sake of comparison, that's about 2 and a half glasses of wine every day. whatever they're drinking adults in those mostly majority countries in north and africa, and the middle east could seem about 16 grams of fuel alcohol per day. european drink coast consume twice as much about 32 brands. everything. let's drill down into the data from the continent. darkest green is countries where people consume

the most, the lightest, the least. what's another way, though, relatively few african adults drink those who do drink a lot. so is there such a thing as safe drinking the w a to assess clearly the reason though safe level for alcohol consumption, there is danger in every drop. so once twice, like for those heavy drink, cuz i decided to return to my mother's whole village where also whole has become a scourge on the once lively market has no one over supply or just one thing. tell them in a sleepy village and central kenya crunch number begins. he's d willing to the afternoon despite the appointment to interview, he made days before hand. he's forgotten. memory blackouts are regular for the 32 year old. the father of 2 has been drinking since he was 15, and he hasn't stopped since how to wake up these days. i mostly sit around doing

nothing and drink out of desperation and i have nothing to look forward to in my life. and just when i wake up, i wish i could get money to go to the boss. first thing in the morning, could i do? i spend a whole day that drinking the menus. the, the decal car beginning bo depends on on jobs and his motorcycle business for income. when a good day, he can make nearly 3 years. but he spends 2 years a day on alcohol. he tells me that he feels most like himself when he drinks. his habits has pushed his family away, leaving him alone and miserable. you know that that may be seen as my wife left me when i was still young. i believe myself. i have uncontrollable thoughts and often when i drink it, because i feel stress, my wife left because we're always arguing and also because of the alcohol, which meant i couldn't provide the life we deserved and was frank tells me that many drinkers in the community share the same sense of helplessness now. cool. i'm

good. yeah. usually it's out of desperation and too much stress going on. then there's a poverty here. yeah. which adds to the stress. mean it's a non wanting every 8 can strings, but the national body, competing against alcohol abuse reports, the 42 percent of those drink cars are addicted and which so many young men struggling to stay. so being the village, the economy here has been strangled. this community has quite is also meant to double up as an economic hub for this village i see meant to because my mother actually grew up in this village. in fact, the shop in yellow now converted to a buy, used to be my grandfather's shop. next to it was another shop now of a next to it also used to be another shop. so above in total we've come to the, to the 6 problems here and the women in disability to see that they're trying to change this gene. kuranda is part of a help group which provide support for recovering alcoholics. the group is raising

money to start businesses for former adults like her sister, milka. uga has been suitable for less than a year following a 16 year back. who with alcohol. it's a delegate process for the 2 sisters as they tried to rebuild their relationship to get the the can we can't keep reminding her of her drunk days. no, that's not good. and it would take her back. what does less now is for her to move forward? well, we can do is give her the more i'll keep going. the other, you not very, it's 5 pm. on the most popular by here is nearly full. for $0.98, customers get 2 glasses of b a which they spike with much stronger spirits. these little to no regulation of alcohol here and drink has tell me then not sure what's in this periods where his friends have arrived, but he's working on a nearby job. they've saved a spot for him because they assure he will join them later from on this right now

joined by on moscow who's a recovering alcoholic. 20 is uninterrupted, she tells me and she is also a passion, is competing against alcohol abuse and drug addiction. here in santa thank you for joining us. and so coming out of that, you put the 1st question one might ask you, why does the people who choose the drinking kind of drink to such an extent? one is availability. alcohol is readily available anywhere in the type and then uh, accessibility. you can easily access it. so you said no, the community has accepted, the printing is cool. so i've read, i believe the accessibility and not accept the ability. but do you know, do you probably know the ask how come you don't drink and went down to one? do you have to explain yourself as to why you don't think so? it's a sort of a culture it's accepted and. c signing up, my son does a drinking problem. a drug problem is not a big deal. it's not that big game anymore. and so what are some of the challenges that you face when it comes to regulation of production, manufacturing,

and even consumption of alcohol? so one of us, yeah, actually with the dual cash flows, the licenses of nearly all of them and they have to be fitted the 1st so some of them have been close, don't have not been a license, some have been licensed. now the biggest challenge with this report, especially if i'm making secondary, showing up a 100 things is that they have the main ones. that means like 30 is license, then they have a sub plus 30, some late in the village when they come to the come meet, solve the questions. but the level is, is what is actually the legal drinking is obviously not new to kenya is in fact culturally, we have very many names for different rules and there's different ways of preparing them. so why is this phenomenal or addiction new to this contemporary society who have too many addictive substances? some of them synthetic and we don't have that the most up to you still have to do something a bruce one told you know, the concept by the address of the class,

sets it up, not anybody put the risk up in drink, and then they have the a way of disappointing those people who have that drinking problem. and actually people see i've even been seen by, i know that when the truck but then this, this is like the cost to have shifted that of a call to control the values and morals have sheets, except the people upside ignoring what used to be. we've been told him too much about nights. so and then this happens there. so comes if a new brings and this brings, i highly addictive. a highly, highly addictive your now 20 years. so, but congratulations as a recovering addicts. can you tell me what some of the challenges well, on your journey are some of the things that perhaps might pay me when you look at some of the people who are grappling with addiction, lack of supplement by family members. when you add that discount and when you're in recovery and they have one of the latest interview, just say that we don't want to keep undermining this home on the where she's coming

from. so from family members a week to remind the parcel noah used to still have a phones not forgetting that this muscle need support to remain football when he feels is ready to talk about his class. he will talk about this thing the, the, the plus part of the what the to be actually hijacking. but of course is a break. and then after sometime when the turnaround goes up, you'll keep on progressing from one stage to another. and then it gets to a time where the alcohol mix, usually something for you that with the process of sylvia back, you have to bring the morning to stipulation. and actually many, many, many people die from alcohol abuse drugs. yes. a lot of sigma, a lot of work that still needs to be done on my so thank you so much for joining us . so we can already see how alcohol is just throwing lines. and that's even clearer if you look at the number of deaths attributed to drink. europe and africa have the highest number of alcohol death in

the world. africa loses 52. compared with the median wisdom countries were also consumption. is lola that is caused by drink of fund noah. just 9. well 100000. in europe, the 53. that's 410-0000 drink us. but some lives a blank to buy booze even before they begin. alcohol is a potent poison, especially for the developing feats us in a mother's womb, a condition called fetal alcohol spectrum disorder, or s a s d. so it's not because wine industry is centered on western cape and it's no coins today. so the program has the highest rates of the alcohol disorder in the entire world. diane hawker reports from cape town to linux fund ross. he's expecting for much your reading knows a new baby's life will be difficult so i may have her do not know. she has no regular look and her husband doesn't make much money. they already have 4 children

to feed. and now a fuss is on the way on that thanks. i really hurting inside. i didn't want this baby in the, in the that make me feel like i should drink every day. i'm a friend used to come with a little bit of money and we would rush to buy box wine so that we could drink the whole day. it was very difficult to keep the baby she lives in a neighborhood with more than 20 unlicensed because outlets people can be seen drinking from the early morning in these makes shift 'cause, gangs, and drugs or rampage. areas like royball in wooster have high levels of unemployment, high levels of poverty and hopelessness. this cocktail of negative circumstances drive many people here to drink heavily. and some others simply don't know the impact this has on the unborn children. fund ross only realize the long

term damage of the actions when she joined is facts program. she is one of a dozen women currently being canceled against drinking while i'm pregnant and brief feeding to it a lot that we have to teach them that it's just for a short period of time for the cool thing. but in that short time for your endangering your child's brain and you can come out, they have to see the danger. i guess what i need to follow up on the foundation for alcohol related research says there is a national problem. every way we've gone, we've seen the high prevalence of fee to apple spectrum disorder in the communities we work, and unfortunately it's strongly linked to low. so she cannot mistake. this poverty plays a massive role in all of the aspects of all of the characteristics of mothers of children with a phase the a lot of it can be traced back to a associated nomic status. taishan lawrence was adopted and experienced alcohol withdrawal symptoms as

a baby. as an adult. she's living with severe learning difficulties. tisha can perform simple tasks like the ball coding. look, she does it in local factory. so she's happy to have found a loving work environment. salem backing my family because i may have a nice place. i wouldn't say that not because they range from $1.00 to $2.00. she was adoptive mother sees that impacts. a lifelong for children. born with a is steep. yeah. she went to a special needs school and their main focus was on good manners is said, you know, if you've got good mountainous and you can get through life easier, she cannot read or write. she recognizes different symbols and she can pick out the brands that we always have. we would stick to just about the same brand

activists say education about the condition needs to be more wide sprayed targeting not only mothers, but the communities they live in to that ssl across to cape town, south africa, where we're going to buy. did i make a dentrix, who's the secretary general of the south and african alcohol policy alliance? thank you for joining us. now. fetal alcohol syndrome, as we've just seen, there is a serious concern and awareness about it is crucial. are there any initiatives that your organization is, has implemented to protect bundle go valuable groups, particularly pregnant women? well, um, as sop law uh, we've chosen to focus on the, the best buys of the world health organization. which is basically looking at seducing availability, increasing the price of alcohol, and stick to banning alcohol marketing. in particular, as marketing was young people who is of cancer. and that includes young women that

we have on the continent and, and sylvester to re hall's. i'm just 40 percent of young people that is consuming alcohol. and the apple industry sees this as a, a, a target market that they should be concrete. and they for the, issued on looking at opposition based on dimensions. we, we look at banding, alcohol, marketing becomes important because evidence shows that children and young people um, through exposure to marketing it. they all bunch of will to start experimenting early and come see you, what i'll call you. and he wants to, to meet needs to binge drinking, which is a major problem in south africa. right. so other like you're talking about the contemporary marketing trends, but south africa has a very complex history with alcohol. how have you seen these trends evolved on

consumption and production and how it be affected south african society as well? i'm the, as soon as we do have a complex e c, and that comes back from the colonizing era with alcohol reviews, to grab the land from being ditches. people are particularly under the optic laws. alcohol was not allowed to be sold to black people. and that lead to in the sits marketing, retaining environment we, which leads to what result of dish beings in south africa. and we have kind of meet over 250000 illegal alcohol alternate. we are not licensed fremont regulated, but it's also quite accept it because a visa started go back to we, i'll call you as well. and so the opposing apostage

given that the government wants all black people to buy a home. so once we have now is about 250000 license alternates that is accepted in communities. we, nobody talks about ports boxes and you know, tons of it to the blind on to it don't in full. so those that lives amongst the um, alcohol legal alphabets, and that increases the availability of alcohol, introduce intentional areas, because be sure beans are filed in areas where people love and knock nations meet in commercial, uh, sense of commercially. again, what are some of the challenges that you're facing trying to implement some of the policies that you have in place as well. all, all challenge is that we have yet to have a government the completely bought into the idea that we should control alcohol,

government categories to seize alcohol as way of bringing people into the economy, which is problematic. and they, for the way they legal aid alcohol or how they enforce existing, most ease, ease, not as it should be. all challenges also that the alcohol industry uses nomic muscle to the lobby government to around the notion that they are contributing to the economy. that they are creating jobs. the problem with that is, is that, although they all come to beaching about 4 percent towards the g, d p, the hall from all calls and government has to put some money off for and do the ease between 10 and 12 percent, all gdp so technically and so actually the tax payers subsidize the profits of the whole industry, but we don't have

a government that understands that dynamic and still buys into the narrative as the alcohol industry use generation. well, thank you very much for explaining that rather complex issue in south africa. jamaica districts who's the secretary general for the southern african alcohol policy alliance. thank you. that's specifically as now to nigeria when latest goods suggest like go sans level fair with some pain may be funding victim to the cost of living crisis. prices have doubled and sales have gone slots, but the bottom li, like most alcohol, is seen as a face as symbol. we asked c w f because only such a who wants to fix a nice house and they do is pockets out and find out what's the poison of choice. the here at the lounge,

windows 7 on the lucky x x base we. it's a typical night out, it school about cocktails and a few shots of tequila. fucked. mainly about coffee is down brickley called so that was my favorite rights, is that i can hardly love drinking and cold. so, boston that wilson fancies knows what most of the customers want to switch off. what's an incomplete? i call the console. how cool? that's the end of day. you doesn't have to pass on to a computer. do you got me? i think it's something took you to, i like to start very hard, very hard. i go with this trend as strong as what these are about hospital far before. i didn't go milder, but not everyone is a fan of having to go. some people do want to drink responsibly as a septic yourself. yeah, i do. i for was new. why that school phone do good. so when it was i will stick myself out. i don't do alcohol. of course i really my,

my thing when i go out on friday, i take something like, like what i'm thinking right now is month bill no alcohol or alcohol is just wanted to preferentially. and nigeria what's on google. so i'm not going to cut through like this is called a top by going to nice in lagos, which is this big red color is quite popular. i've seen as one of my dress favorite drinks. vice. what's even here in lagos. some have a more radical approach extension on the rocks. when it comes to alcohol. i don't. so i just refer you, give me what you states my will be in your mind, not be yours. he doesn't me because i said i'm not to cannot call you must follow me. i'm really, i've done my own health day. you also after you know, it's, you know, what is good for you and i move on. right. we're not going to buy guns out by the bundle about, from the drink new, which is a company specializing an alcohol. 3 drinks full adults. i and so thank you for

joining us. so the silver curious movement is definitely gaining traction globally . gives us what you're seeing in south africa. thank you so much for having me today. absolutely. so inside of africa and globally as well, we're seeing the rise of the silver curious. and that is a whole host of reasons and could be because people wanting to be healthy. yeah. because people don't feel great off the night of drinking. and people are just wanting to be more mindful about what they put in their bodies. right. so i know you're talking about the health element here, but there's also a kind of stigma one might say associated with not drinking particularly a tiny event where everybody else is what is drinking you doing to sort of change this perception. and i think that's a great question. and when i really sat down and thought about this as a black women and corporate were always continued increase of a t rex in south africa, we need to increase the, owing to women,

how them treat people of color. but a place where i feel inclusive it is lacking is when it comes to people that choose to not consume alcohol and stigmatization, it goes across different aspects and elements. and so what we're doing is we're challenging people corporate after work, functions, and festivals, and using festivals and jazz festival. how are you, beatrice of to your patients? i choose to not consume. all right, so when we're printing and what we're pushing for isn't cosivity. so that those that choose to not consume where to for health reasons, religious reasons are just because they don't like to take, also included in the phone. we're trying to move away from the society that is all about alcohol. and we're say, the money isn't over just because the true to not consumed alcohol, the party has just begun. all right, so i end up finding the, do you see a continental of africa or a country like south africa being completely alcohol free?

when it comes to potties and maybe some of these traditional rites of passage, the the answer is no. i don't. but what i'm saying is that these things can co exist just before covered in 2019 cape town had a solar festival. and that festival was only for people that choose to not consume alcohol and they, there was music that was stalls, they were different types of nano colored things. and that says to me that the market is there and it's completely understaffed and undeserved and undervalued. so what we're saying is the 2 can co exist, so we, we hardly but the jazz festival and we will have department of choice for 9 oclock beverages. that's exactly what we're saying. that patients can still enjoy the jazz festival and having a 100 beverages as well as a 100 beverages. so i think that you can co exist high and down from bad from south africa. drink. camille,

thank you for joining us. thank you so much for having me. and that's always prepared for you on this special edition of the w news half because he just came on you from the entire team here. you know, ruby and branding would say thank you for watching the

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