tillman to you, when you have you have a one dodge, so didn't leave this on the spot and unexpected side to side. enjoy the welcome to a special edition of these. i mean, he was half because looking at the applicants and the demon drink, now the world health organization says only no alcohol is safe household. so how many applicants choose up? simpson, and for those who do decide to drink, how is a cool thing with the drug of choice? do they even have a choice? we look at what alcohol is doing to the drink because the families and the communities we live in. i'll take a trip to my mother's homes con dial, which has one spring, an over abundance. calvin. and what about the generation to come? alcohol is a potent poison, especially for the developing speed test. and the will see that the news applicant

looks to west and tape where drinking is black. see the lives of previous even before they're born, we speak to the mothers and their children. but there are alternatives to alcohol. however, mastic flavor, some adult friendly sucker punched on the pallets without the brain and you'll pounds and you had the morning after that and he repeating about you in the, in the long term the i need of the money and i roby. welcome to a special edition of data being used africa on ask because on alcohol. that starts with the good news. a recent report from the world health organization found that most asked because don't drink alcohol at school and never have them take a look of attention from alcohol can either be lifelong c, i mean green or former drink cause shown in yellow. you can see more of a 70,

a sense of applicants have never drunk, also hold for a former drink, those who have so how does that compare with the mainly mostly is sudden mediterranean obsession that is above 95 percent. and what about euro? it's almost opposite to africa, nearly 2 sides of european savings. 3 call cool. let's saying we've got 3 we compared. so let's look at how much alcohol it's drink, actually consumes on average. and here you can see a very different picture dislikes having a drink because also can drink because conceal about 33 grams per day. just for the sake of comparison, that's about 2 and a half of glasses of wine every day. whatever they're drinking adults. and those mostly majority countries in northern africa and the middle east could seem about 16 grams of pure alcohol pad. a european drink has consume twice as much about 32 grams every day. let's drill down into the data from the continents. darkest green is countries where people consume the most, the lightest,

the least. what's another way, though, relatively few african adults drink those who do drink a lot. so, is this such a thing a safe drinking? the w h o says clearly there is no safe level for alcohol consumption. there is danger in every drop. so what's nice like for those heavy drink, because i decided to return to my mother's whole village with alcohol has become a good on the once lively market has no one over supply or just one thing to of the, you know, sleepy village and central kenya. crown jumble ro begins. he's deep. well into the afternoon. despite the appointment to interview, he made days before hand. he's forgotten. memory blackouts are regular for the 32 year old. the father of 2 has been drinking since he was 15 and he hasn't stopped since. how do we go these days? i mostly sit around doing nothing and drink out of desperation. i mean i have

nothing to look forward to in my life. and when i wake up, i wish i could get money to go to the boss. first thing in the morning, could i do? i spend a whole day that drinking the menu, the, the, the coke i'd be getting bo depends on, on jobs and his motorcycle business for income. when a good day, he can make nearly 3 years. but he spends 2 years a day on alcohol. he tells me that he feels most like himself when he drinks. his habits has pushed his family away, leaving him alone and miserable. bbc as my wife left me when i was still young, i believe myself. i have uncontrollable thoughts and often when i drink it, because i feel stress, my wife left because we're always arguing and also because of the alcohol, which meant i couldn't provide the life we deserved and was frank tells me that many drinkers in the community share the same sense of helplessness and that's where i'm good. yeah. usually it's out of desperation and too much stress going on

. then there's a poverty here. yeah. which adds to the stress mean so non want every 8 can strings, but the national body, competing against alcohol abuse reports, the 42 percent of those drink cars are addicted. edward so many young men struggling to stay. so being the village. the economy here has been strangled. this community is quite is also meant to double up as an economic hub for this village i see meant to because my mother actually grew up in this village. in fact, i a special vein yellow now converted to a by use to be my grandfather's shop. next to it was another shop. now about next to it also used to be another shop. so about in total we've come to the, to the 6 problems here. and the women in disability to see that they're trying to change this gene. kuranda is part of a help group which provides support for recovering alcoholics. the group is raising money to start businesses for, for my adults like her sister, marika. marika has been suitable for less than a year. following

a 16 year battle with alcohol. it's a delegate process for the 2 sisters as a tried to rebuild their relationship. to get the death of them, we can't keep reminding her of her drunk days. no, that's not good. and it would take her back. what does less now is for her to move forward? well, we can do is give her the more i'll keep going. the other you not very it's 5 pm on the most popular by here is nearly full for $0.98, customers get 2 glasses of b a which they spike with much strong experience. these little to no regulation of alcohol here and drink us. tell me then, not sure what's in this periods where his friends have arrived, but he's working on a nearby job. they've saved a spot for him because they assure he will join them later. from on this right now joined by on moscow who's a recovering alcoholic. 20 is uninterrupted, she tells me, and she is also

a positive campaign against alcohol abuse and drug addiction here in center. thank you for joining us. and so coming out of that you for the 1st question, one might ask you, why did the people who choose the drinking kind of drink to such an extent? one is availability. alcohol is readily available anywhere in the type. and then uh, accessibility. you can easily access it. so you said no, the community has accepted the went to school. so i believe i believe the accessibility and not accept the ability, but they're not gonna give you the quote. you probably know the ask, how come you're done doing and went down to one to, to have to explain yourself as to why you don't think so. it's a sort of a culture. it's accepted and signing up, left, one with a drinking problem. a drug problem is not a big deal. it's not that big deal anymore. and so what are some of the challenges that you face when it comes to regulation of production manufacturing and even consumption of alcohol?

so one of us, yeah, actually with the dual capital, the licenses of nearly all of them and they have to be that the 1st. so some of them have been close. the have not been licensed, some have been licensed. now the biggest challenge with this before, especially what making 2nd generation like a 100 things is that they have the means up to the ones that means like 30 is license, then they have a sub plus 30, some late in the village when they come to become mix all the questions, but the level is, is what is actually a legal drinking is obviously not new to kenya is in fact culturally we have very many names for different rooms and there's different ways of preparing them. so why is this phenomenal or addiction new to this contemporary society who have too many addictive substances? some of them synthetic and we don't, we no longer have the, the most up to you still have to do something a bruce one told, you know. 2 welcome to him by the address of the class. so that's it,

up not anybody put the risk up in drink. and then they have be a way of disappointing those people who have that drinking problem. and actually people see i've even been seen by, i know that when the truck but then this, this is like the call to have shifted that of a call to catch our values and morals have sheets. instead, the people upside ignoring what used to be, we've been told him too much about nice. so and then this i've been, i version comes with a new brings and this brings i highly addictive. a highly, highly addictive your now 20 years. so, but congratulations. as of recovering addicts, can you tell me what some of the challenges well, on your journey are some of the things that perhaps might painting when you look at some of the people's like roughly with addiction, lack of support by family members. when you're in the account and when you're in recovery and they have one of the lead this interview, just say that you don't want to keep on reminding this woman where she's coming from. so sometimes remember a week to the mind, the possible noah used to fill up

a phones not forgetting that this muscle needs support to remain football when he feels is ready to talk about his class. he will talk about this thing the, the plus part of the body to be actually hijacked by alcohol is a break. and then after sometime when the total pounds was app, you'll keep on progressing from one stage to another. and then it gets to a time where the alcohol mix usually some for you that with the gross i saw some of you have like you have to bring in the morning to stipulate. and actually many, many, many people die from alcohol abuse drugs. yes. a lot of sigma a little walk, the su needs to be done on my so thank you so much for joining us. so we kind of ready to see how alcohol is just throwing lines. and that's even clearer if you look at the number of deaths attributed to drink. europe and africa have the highest number of alcohol death in the world. africa loses 52. compared

with the median wisdom countries were also consumption. is noah, that is caused by drink. i'll fall noah. just 9. well 100000. in europe, there are 53 deaths 410-0000 drinkers, but some lives a blank to buy booze even before they begin. alcohol is a potent poison, especially for the developing feats us in a mother's womb. a condition called fetal alcohol spectrum disorder, or s a s d. so that's because wine industry is centered on western cape and it's no coins today. the program has the highest rates of the alcohol disorder in the entire world. diane hawkeye reports from cape town of a sense to linux and ross. he's expecting for much. she already knows a new baby's life will be difficult so i may have her to let know she has no regular work and her husband doesn't make much money. they already have 4 children to feed. and now this is on the way on that thanks. i really hurting inside. i

didn't want this baby in the, in the that make me feel like i should drink every day. i'm a friend used to come with a little bit of money and we would rush to buy box wine so that we could drink the whole day. it was very difficult to keep the baby she lives in a neighborhood with more than 20 unlicensed, because outlets people can be seen drinking from the early morning in these makes shift 'cause for games and drugs or rampage. areas like root of all in wooster, have high levels of unemployment, high levels of poverty and hopelessness. this cocktail of negative circumstances drive many people here to drink heavily. and some others simply don't know the impact this has on the unborn children. from russ only realize the long term damage of the actions when she joined is facts program. she is one of

a dozen women turnkey being canceled against drinking while pregnant and breast feeding to it a lot that we have to teach them that it's just for a short period of time for the cool thing. but in that short time for your endangering your child's brain and you can get a lot, they have to see the danger. i guess the 5 about the foundation for alcohol related research says the is a national problem. every way we've gone, we've seen the high prevalence of fee to apple spectrum disorder in the communities we work. and unfortunately it's strongly linked to low associated nomic state. this poverty plays a massive role in all of the aspects of all of the characteristics of mothers of children with a phase the, a lot of it can be traced back to a associated nomic status. taisha neurons was adopted and experienced alcohol withdrawal symptoms as a baby. as an adult. she's living with severe learning difficulties.

tisha can perform simple tasks like the ball coding. look, she does it in local factory. she's happy to have found a loving work environment. salem that to you my family because they have a nice place. i wouldn't say then awesome because they range from one to she was. adoptive mother sees the impacts of a lifelong for children. born with a d. yes, she went to a special needs school and their main focus was on good manners is said, you know, if you've got good madness and you can get through life easier, she cannot read or write. she recognizes different symbols and she can pick out the brands that we always have. we would stick to just about the same brand activists say education about the condition needs to be more wide street targeting

not only mothers, but the communities they live in to the ssl across to cape town, south africa, where we're going to buy. did i make a dentrix, who's the secretary general of the south and african alcohol policy alliance? thank you for joining us. now. fetal alcohol syndrome, as we've just seen, there is a serious concern and awareness about it is crucial. are there any initiatives that your organization is, has implemented to protect bundle go vulnerable groups, particularly pregnant women? well, um, as sop law, we've chosen to focus on the, the best buys of the world health organization. which is basically looking at seducing availability, increasing the price of alcohol, and to speak to banning um, alcohol marketing. in particular, as marketing was young people who is of cancer and that includes young women that we have on the continent and, and sylvester care. we halls. oh,

i'm just 40 percent of young people that is consuming alcohol. and the alcohol industry sees this as a, as a target market that they should be concrete. and they, for the issues on looking at an issue based interventions. we, we look at banding, alcohol marketing becomes important because evidence shows that children and young people um, through exposure to marketing it, they all bundled, to start experimenting early and come see what i'll call it. and he wants to change needs to binge drinking, which is a major problem in south africa. right. so other like you're talking about the contemporary marketing trends, but south africa has a very complex history with alcohol. how have you seen these trends evolve on consumption and production and how it be affected south african society as well?

i'm the, as soon as we do have a complex e c, and that comes back from the colonizing era with alcohol reviews, to grab the land from being ditches. people are particularly under the optic laws. alcohol was not allowed to be sold to black people. and that lead to, in the sense marketing, retaining environment we, which leads to what result today should beings in south africa. and we have kind of meet over 2 150000 illegal alcohol ultimate. we have their own not license, the mountain regulators. and it's also quite accept it because a visa started compact. we, i'll call you see as well. and so the opposing apostage given back to the opposite government wants to buy a home. so once we have now is about 250000 license outlets that is

accepting communities. we, nobody talks about reports boxes and you know, tons of it to the blind on to it. don't enforce the laws that lives amongst the um, alcohol legal office. and that increases the availability of alcohol entities and dental is because be sure beans are filed in areas where people love and knocking bases meet in commercial uh, seems commercially, again, what are some of the challenges that you're facing, trying to implement? some of the policies that you have in place as well. all, all challenge is that we have used to have a government. the confusion buys into the idea that we should control alcohol, a government categories to seize alcohol as way of bringing people into the eco,

the economy which is problematic. and they, for the way they legally to alcohol, will have a force existing, most ease ease. um, not as it should be. um, i'll challenges also that the whole industry uses nomic muscle to the lobby government to around the notion that they a contribution to the economy that they are creating jobs. the problem with that is, is that, although they all come to beaching about 4 percent towards the gdp, the hall from all calls and government has to put money off for and do the ease between 10 and 12 percent, all gdp so technically. and so actually the tax payers subsidize the profits of the whole industry, but we don't have a government that understands that dynamic and still buys into the narrative. as

the alcohol industry use june of 18. well thank you very much for explaining that rather complex issue in south africa, jamaica districts who is the secretary general for the south and african alcohol policy alliance? thank you. or that specifically has now to nigeria when latest, because suggest let go says level fail with some pain may be falling victim to the cost of living crisis. prices have doubled as fields have gone slots, but the bottom li, like most alcohol, is seen as a face as symbol. we asked c w f because only such a who wants to take a nice salting they do is pockets out and find out what's the poison of choice the here at lounge windows 7 on the lucky x x base we. it's a typical night out in school about cocktails and

a few shots of tequila, but mainly about coffee is down victory called sale. that is my favorite rights is that i can hardly love drinking and cold so bought. and wilson fancies knows what most of the customers want to switch off most of income. because while cool, that's the way that he doesn't have to pass the community. you got me, i think it's something took you to. i like to start very hard, very hard. i go with this trend as strong as well. these are about hospital far before i didn't go milder, but not everyone is a fan of having to go. some people do want to drink responsibly. how does that take you? so yeah, i do, i for was flu. why that school phone did. so when it was i will stick myself out. i don't do alcohol. of course i really my, my thing when i go out on friday, i take something like, like what i'm thinking right now it's month,

feel no alcohol or alcohol is just wanted to preferentially and nigeria, but some do group. i'm not going to cut through like this is called a top by going to nice in lagos, which is this big red color is quite popular as seen as one of my dress favorite drinks. vice. what's even here in lagos, some a more radical approach extension on the rocks is when it comes to alcohol. i don't . so i just refer you, give me what you states, my opinion might not be yours. it doesn't mean because i said, i'm not to cannot call you must follow me. i'm really, i've done my own. how do you i also, after you know, it's, you know, what is good for you on a new one. right, we're now joined by again the buzz that bundle about from drink new, which is a company specializing an alcohol free drinks full adults. i and so thank you for joining us. so the silver curious movement is definitely gaining traction globally

. gives us what you're seeing in south africa. thank you so much for having me today. absolutely. inside of africa and globally as well, we're seeing the rise of the silver curious. and that has a whole host of reasons. it could be because people wanting to be healthy. yeah. because people don't feel great off the night of drinking. and people are just wanting to be more mindful about what they put in their bodies. right. so i, under, you're talking about the health element here, but there's also kind of stigma, one might say, associated with not drinking particularly a ton event where everybody else is, what is drinking you doing to sort of change this perception. and i think that's a great question. and when i really sat down and thought about this as a black women and corporate were always continued increase of a t rex in south africa, we need to increase the how include women, how them treat people of color. but a place where i feel inclusivity lacking is when it comes to people that choose to

not consume alcohol and stigmatization, it goes across different aspects and elements. and so what we're doing is we're challenging people corporate at their work functions and festivals, and using festivals and jazz festival. how are you being intrusive to your patients? i choose to not consume. all right, so when we're printing and what we're pushing for isn't cosivity. so that those that choose to not going to with health reasons, religious reasons are just because they don't like to take also included in the phone. we're trying to move away from the society that is all about alcohol. and we're say, the money isn't over just because you choose to not consume alcohol. the party has just begun. all right, so i end up finding the, do you see a continental of africa or a country like south africa being completely alcohol free? when it comes to potties and maybe some of these traditional rites of passage is

what i'm saying is no, i don't. but what i'm saying is that these things can co exist just before covered in 2019 cape town had a silver festival. and that 1st of all was only 4 people that choose to not consume alcohol. and they, there was music that was stalls. they were different types of nano colored things. and that says to me that the market is there and it's completely understaffed and underserved and undervalued. so what we're saying is the 2 can co exist. so when we hardly put the jazz festival and we will have department of choice for 9 oclock beverages, that's exactly what we're saying. that patients can still enjoy the jazz festival and having a 100 beverages as well as a 100 beverages. so i think that you can co exist. i and i'm glad from south africa drinking you. thank you for joining us. thank you so much for having me.

and that's always prepared for you on this special edition of dw and use africa. he just came on you from the entire team here, you know, ruby and reading would say thank you for watching the

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