seen the gifts and block was a key to support the starting election, namely to make sure the espy this trunk is about the internet. and we will do everything we can to ensure that the right thing populous have no jobs in our country called find a day is up. next, i will be back at the top of the hour with more world news. i hope to see you then the name is the calls back said wow, thank you so much for joining in. welcome to don't hold bad. a lot of people do that. it's all about saying it aloud. most would it be nosy bay like good everyone to king. check out the award winning called com. so hold back. can this give traditional cheese a run for its money?

creamy canada that hasn't used milk from a cow slow to free steaks and chicken breast grown from selves all that spain promise for a while. now a food revolution. not only would it be free of animal cruelty, it would also help solve the environmental crosses by reducing the amount of land, water and rain. we need to feed animals for food. some countries and us states of even preemptively band concert a could phase out traditional agriculture. but that's kind of the point. the livestock industry accounts for a fairly large share all the worlds greenhouse gas emissions, the running on the highway to have like going products, could put us on the road to redemption, but how they made. and when will they actually see it as supermarket shelves in this place? a photo is as modern and trendy as you'd expect from the building start up. the only difference here is that instead of brewing beer brewing cheese,

full mo is the brainchild of ref, of organizing. he wants to be at the forefront of a food revolution, which is no easy task. changing for it is always like multi layered in a sense because it's so deeply ingrained in our culture and what we are form. i submit that cheeses with way like proteins in a traditional chaise factory. and they've just started selling them within germany . then those codes should make growing from animal cells. these riley from alice thumbs said that based stakes are close to being rolled out. yeah, so product is ready to go to place the same. so we put them in a taste table and fix to in this, to the very high, to be honest, it feels like we've been here before. so what's different now? this is coach had made, arrived in the form of the doug back in 2013. but the costs were watering rather than mouth watering. then came the wave of plant bass, vague, and cheese and fake mates. they sold pretty well initially. those some big brands

have experienced a downturn in sales in 2024. but none of that has dented the world's appetite from meat and dairy, as consumption continues to grow across the planet. as the parts of the world increased that financial standing there also increasing the meet and take. the data does show the western world is still comfortable for the lion's share, getting the best and branch that we have to remember that the end shift to again, to a situation where we keep more glass base to. that's taylo, who's a food tech professor at the zurich university of applied sciences. a blaze plan based alternatives are a good addition to the food industry, but admits they don't seem to have convinced everyone ever suppressed the steps in the door. i know that this is not as it could be, that the performance that you can ask who does this, but i know it could be that as it stands in my office, it's got

a feel like i'm not limiting. i'm not making a sacrifice. we need to get the one to say, you know, i just want to have great weekend folks. instead of using oils or nots to replicate the fat for milk full of his focus on creating proteins which mimic way and use that in a traditional cheese making process. the taste test is coming up. the 1st. let's dive into why this quest to find alternatives exist in the 1st place. just how much the livestock industry contributes to climate woman greenhouse gases depends on who you ask, the you and food and agriculture organizations most recent report cited $0.12. but other studies suggest because as high as 20 percent, whatever the about climate scientists can see that may say an emissions particularly concerning. they can be 80 times more harmful in terms of hating the atmosphere. then c, o 2 and less stuck, a counselor about 30 percent of the world,

maintain emissions, largely through calvin ups, deforestation, land and water use and loss stuck feta. also it major concerns is not only the production of the meat. it's the overall production off to last and food waste in the old system and the only use of the resources if it makes more sense to broad use plans and each each directly then to feed into an early study by oxford university in 2011 reported cultivated made could produce up to 96 percent fuel greenhouse gas emissions. then lots stuck, thanks to using less land was out in phase. but the numbers here also contested. some studies claim cultivated meat and dairy will need to be run on renewable energy sources. if they are to retain at lower emissions. so we know the world

needs to change something about it's eating habits, bought that taste and texture of meat and dairy is something that many people are unwilling to give up. no matter the cost. to come closer to actual dairy fuller use is what's called precision fermentation, the evolution of the process of dating back thousands of years. they take koji, a type of funky, which is use a lot in japanese because they feed and cement it to create a protein. similar to way and then turn it into cheese. the company also plans on using an animal free casing protein that 1st needs a you approved the product like cheese where, you know, it is already a process product when you start with milk. and that there is a fermentation process already involved in the regular production of the product there. i think it's easier to say, hey, there's just another for mentation step before that and to kind of get people to can to convert in that sense the holy trinity is probably tight texture and then

costs will get to customize them. yeah. maybe we should just dig straight in and say, let's do it, how we, how we go with the taste and texture. so it's like a fish kids, the version of cream t, correct? correct. correct. yeah. you say that really creamy? that's actually pretty good. but yeah. and then we have a great set of cheese. so this one i'd say to the texture is a little bit still look away from like what you expect from the federal. you know that the taste plus the salting us and everything it's, it's really to then we have a very like white mo, cheese fresh genius the the texture is 100 percent. now with the or saving us that text. uh, it'll look better than some bracelet up lines. yeah. yeah. so the chase checks out,

but what about that's the component in the holy trinity price references, it will initially be 10 to 20 percent more expensive than mid range chase. so we're still talking luxury prices for most people, but it's not outrageously expensive either. and right, the claims for most cheese will eventually sell for cheaper than traditional dairy . fermentation is just more efficient when resource has been in much more efficient . actually the question of the cost and the price pretty much that will be a factor. gail. all right, that's the cheap. but what about that highly sought off the stake. there are quite a few companies out there working on coach inmate from base to chicken, to fish, to flogger out of funds is just one of the handful that already have approval to sell their life go and meet in the case in israel. the company said they will roll out within the next year, but admitted it will be a luxury item to begin with. so the, in high end restaurants at

a price similar to premium range base, it might take 10 years to get to the full night just because it takes time to be, to put us incapacitates and drive because don't compete this a bunch of studies showed custom is a still skeptical about how this alternative mate is made. alice thumbs say they are following the same basic principles of segmentation. only they start with animal cells. fee to nurture them in a buyer react up until they replicate. only be edible part of animals. says can cause when we need to make products so that the census in this in addition to know to the set. good. so there's something going to come with us next to to, to make a new commission. the says we use, i'm not suggesting could engineer the quest to develop the perfect stakeholder cream is coming to is a cost just half the battle. because before these products have even hit the

shelves, they're receiving a lot of blowback behind the scenes. italy's problem and move to ban the production sale oh, import of cultivated meat and animal feed. in 2023. the us states of florida and alabama followed suit with their own bands in 2024. i love that tape and that because that shows it's real. why would you find something that you don't believe is going to be come relevant in the marketplace? so it's, it's also a great signal. i think that said like then big neat is really concerned with it and the farming will be as really concerned about that. the reasoning from politicians is that traditional agriculture has to be protected. do then so, you know, literally the big thing, you know, the condition that i get good service of the city. they live in intensive products and, you know, even beyond the funding coming in, just a lot of people, you know, i'll connect to english and it's like a concern to try to see what i can catch up the transition away from traditional

agriculture is clearly a sensitive topic, it's estimated that 857000000 people worldwide work in the industry. which is why many countries subsidize phonics you will provide about 387000000000 euros in agricultural policy funds between 20212027. to be oversee playing on a, on a completely on even playground. i'm not even arguing for we need support to lower, you know, the price of our products. i'm not even arguing for and products we made a lot of emissions need to be price tar there. i'm just saying, you know, give everybody to say me and then you know, i, i a full conviction that this, this technology is more efficient, it will be, you know, cheaper. and it performs great and consumers will make the choices based on the on, on that this all comes as traditional agriculture is facing major issues as we covered in this report. in a you just 12 percent of 5 manages under the age of 40,

with almost 60 percent age, 55 or above, meaning many could retire in the next decade. climate change is also already effecting lots of funds. those in sicily, for example, struggling mid prolong drought and record high temperatures. this is also one area with form o is conscious of funding solutions which combine the old with the new. we're speaking with that the traditional barry and farming industry. because also in, in, in this technology, it's not like, you know, farming, traditional forming as we know, it won't play any role anymore. you know, to do that to, to grow proteins in the, in a, in a fermentation tag. can you produce these products unique nutrients? nutrients are coming from our field. so you will always have, you know, traditional farming, as you know, it, culture may is still some way away from being a legitimate alternative for the mainstream. the former has just showing me that

i'm afraid cheese is here, it may not compare to the best b o a french cheese you've ever had in your life, but it definitely rivals those found in german supermarkets. of course, simply eating more bains and vege is another way of substituting animal products and the market for these animal free alternatives is still very small. but if they can, can vince consume is taste buds and bank balances? small people may jump on board, which can only be good news for the world's climate. would you talk into leg growing food? let us know in the comments below. and if you want to say more videos like this on plan today, give us a look and a subscribe. we have a new video out every friday, the the creative invasion by russian office and intellectuals. in the 1920 abstract painters

shocked the alt will prices reopened the ice of the cultural soul a 100 years later, russian artists of looking to them. and again, how think is the influence to day post and volume? next, on d, w. human in the goods of busy, seamless 10 years of misery, destruction, and what role does that play in the car in the middle east conflict? we go to jeremy through the country. close out in 60 minutes on d. w to now understand

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