in the business. so really indeed the snow on youtube can this give traditional cheese a run for its money? creamy canada that hasn't use milk from a cow slow to free steaks and chicken breast grown from sales. all that spain promised for a while now, a food revolution. not only would it be free of animal cruelty, it would also help solve the environmental crosses by reducing the amount of land, water, and grain, we need to feed animals for food. some countries and us states of even preemptively band concert a could phase out traditional agriculture. but that's kind of the point. the livestock industry accounts for fairly large share all the worlds greenhouse gas emissions. yeah. running on the highway to have like go and products could put us

on the road to redemption, but how they made and when will they actually see it as supermarket shelves or this place of photo is as modern and trendy as you'd expect from the building start up, the only difference here is that instead of brewing beer brewing cheese, full mo is the brainchild of ref, of organizing. he wants to be at the forefront of a food revolution, which is no easy task. changing for it is always like multi layered in a sense because it's so deeply ingrained in our culture and what we are form. i submit that cheeses with way like proteins in a traditional chaise factory. and they've just started selling them within germany . then there's coaching, mate growing from animal cells. these riley some alice thumbs say that based stakes, are close to being rolled out. yeah, so product is ready to go to put in the same. so we put that isn't

a taste table and fix to in this to the very high to be honest. it feels like we've been here before. so what's different now? a disservice coach had made arrived in the form of the dug all back in 2013. but the costs were watering rather than mouth watering. then came the wave of plant bass, vague, and cheese and fake mates. they sold pretty well initially. those some big brands have experienced a downturn in sales in 2024. but none of that has dented the world's appetite from meat and dairy, as consumption continues to grow across the planet. as a parts of the world increase that financial standing there also increasing the meet intake. the data does show the western world is still comfortable full. the line share, given the best and branch that we have to remember that and shift to again to a situation where we keep more glass base to. that's taylo who's a food tech professor at the zurich university of applied sciences. he believes the

plant based alternatives are a good addition to the food industry, but admits they don't seem to have convinced everyone ever suppressed the steps in the door. i know that this is not as it could be, that he performed the even as good as others. but i know it could be that as it stands in my office, it's got a feel like i'm not limiting. i'm not making sacrifice. we need to get the one to say, you know, i just want to have great, we can focus instead of using oils or nots, to replicate the fat for milk full of his focus on creating proteins which mimic way and use that in a traditional cheese making process, the taste test is coming up. the 1st let's dive into why this quest to find alternatives exist in the 1st place. just how much the livestock industry contributes to climate woman greenhouse gases depends on who you ask, the you and food and agriculture organizations. most recent reports started 12

percent, but other studies suggest because as high as 20 percent, whatever the about climate scientists can see that may say an emissions particularly concerning. they can be 80 times more harmful in terms of hating the atmosphere, then c o 2 and less stuck accounts for about 30 percent of the world, maintain emissions, largely through kalb ups, deforestation, land and water use and loss stuck said also in major concerns is not only the production of the meat, it's the overall production off to los than food waste. in the old system and the only use of the resources. it makes more sense to broad use plans and each each directly then to feed into an early study by oxford university in 2011 reported cultivated made could produce

up to 96 percent fewer greenhouse gas emissions. then lots stuck, thanks to using less land was out in phase, but the numbers here also contested. some studies claim cultivated meat and dairy will need to be run on renewable energy sources if they are to retain lower emissions. so we know the world needs to change something about its eating habits, bought that taste and texture of meat, and dairy is something that many people are unwilling to give up. no, not all the cost to come closer to actual dairy full the use is what's called precision fermentation. the evolution of the process of dating back thousands of years. they take co g, a type of funding which is use a lot in japanese because they feed and cement it to create a protein similar to way and then turn it into cheese. the company also plans on using an animal free casing protein, but that 1st needs

a you approved the product like cheese where, you know, it is already a process product when you start with milk. and that there is a fermentation process already involved in the regular production of the product there. i think it's easier to say, hey, this just another for mentation step before that and to kind of get people to can convert in that sense the holy trinity is probably tight texture and then cost will get the cost in a month. yeah. maybe we should just dig straight in and say, let's do it, how we, how we go with the taste and texture. so it's like a fish kids, the version of the cream t, correct? correct. correct. yeah. so you're really creamy. that's actually pretty good. but yeah. and then we have a great set of cheese. so this one i'd say to the texture is a little bit still look away from like what you expect from the federal. you know that the taste like the salting us and everything it's,

it's really the then we have a very like wides mochi. it's fresh genius the the texture is 100 percent. now when the, the same as that text uh is a lot better than some bracelet blinds. yeah, yeah. so the chase checks out, but what about that stood component in the holy trinity price references, it will initially be 10 to 20 percent more expensive than mid range chase. so we're still talking luxury prices for most people, but it's not outrageously expensive either. and right, the claims fullness cheese will eventually sell, but cheaper than traditional dairy fermentation is just more efficient with resources than in and much more efficient actually the question of the cost and the price pretty much is only a factor. gail. all right, that's the cheap. but what about that highly sought off the stake. there are quite a few companies out there working on coach had made from base to chicken to fish to

fly. got out of funds is just one of the handful that already have approval to sell their life. go and meet in their case in israel, the company said they will roll out within the next year, but admitted it will be a luxury item to begin with. so the in high and restaurants at a price similar to premium range base, it might take 10 years to get to the full night, just because it takes time to be to protect and incapacitates and drive the cost down to build a substantial studies showed custom is a still skeptical about how this alternative mate is made. alice thumbs say they are following the same basic principles of segmentation. only they start with animal cells. fee to nurture them in a buyer react until they replicate, only be edible part of animals. citizen goes when we need to make products

so that the census and this the action kind of went on to the set, good investment to can you come with us next to to, to make a new clinician? the says we use, i'm not suggesting could engineer the quest to develop the perfect stakeholder cream is coming to is a cost just half the battle because before these products have even hit the shelves and receiving a lot of blow back behind the scenes, italy's problem it moved to ban the production sale oh, import of cultivated meat and animal feed. in 2023. the us states of florida and alabama followed suit with their own bands in 2024. i love that tape and that because that shows it's real. why would you find something that you don't believe is going to be coming rather than the marketplace? so it's, it's also a great signal. i think that said like the big need is really concerned with it and farming. nobody's really concerned about that. the reasoning from politicians is that traditional agriculture has to be protected. do then so, you know,

literally the big thing, you know, the condition that i get good service, a little city, the intensive politic sense, you know, even be on the phone coming in just a lot of people. you know, i'll connect to english and it's like the concern that i can catch up the transition away from traditional agriculture is clearly a sensitive topic. it's estimated that 857000000 people worldwide work in the industry. which is why many countries subsidize phonics you will provide about 387000000000 euros in agricultural policy funds between 202120272 be oversee playing on a on a completely on even playground. i'm not even arguing for we need support to lower, you know, the price of our products. i'm not even arguing for and products we made a lot of emissions need to be price tar there. i'm just saying, you know,

give everybody to say me. and then, you know, i, i have full conviction that this, this technology is more efficient, it will be, you know, cheaper and it performs great and consumers will make the choices based on the, on, on that this all comes as traditional agriculture is facing major issues as we covered in this report in a you just 12 percent of 5 manages under the age of 40, with almost 60 percent age, 55 or above, meaning many could retire in the next decade. climate change is also already effecting lots of thumbs those in sicily. for example, as struggling, i made prolong drought and record high temperatures. this is also one area with form o is conscious of funding solutions which combine the old with the new. we're speaking with that the traditional barry and farming industry. because also in, in, in this technology, it's not like, you know, farming, traditional forming as we know, it won't play any role anymore. you know,

to do that to, to grow proteins in the, in a, in a fermentation tag. can you produce these products unique nutrients? nutrients are coming from our field. so you will always have, you know, traditional farming, as you know, it cultured made is still some way away from being a legitimate alternative for the mainstream. the former has just showing me that i'm afraid cheese is here, it may not compare it to the best b o french cheese you've ever had in your life, but it definitely rivals those found in german supermarkets. of course, simply eating more bains and vege is another way of substituting animal products and the market for these animal free alternatives is still very small. but if they can, can vince consume is taste buds and bank bouncers? small people may jump on board, which can only be good news for the world's climate. would you talk into leg growing food? let us know in the comments below. and if you want to say more videos like this on plan today, give us a look and a subscribe. we have a new video out every friday,

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