a 100 people have been killed. this is world carriage that strikes against the militant group has fallen hundreds more of being in europe. today's time is a is of next looking at whether consumers can be convinced to buy more live grown meet . stay tuned for that. for me, the team here in berlin. thanks roger. take care. the innovation. green, the green revolution global. so listen to a whole lot of crime. it's probably up to speed. if the carriers by the time is helping subscribe to those channels to subscribe to plan is a ken this give traditional cheese a run for its money, creamy canada that hasn't use milk from

a cow slow to free steaks and chicken breast grown from sales. all that spain promise for a while now, a food revolution. not only would it be free of animal cruelty, it would also help solve the environmental crosses by reducing the amount of land, water, and grain, we need to feed animals for food. some countries and us states of even preemptively band concert a could phase out traditional agriculture. but that's kind of the point. the livestock industry accounts for fairly large share all the world's greenhouse gas emissions. yeah. running on the highway to have like going products could put us on the road to redemption, but how they made and when will they actually see it as supermarket shelves in this place? a photo is as modern and trendy as you'd expect from the building start up. the only difference here is that instead of brewing via brewing cheese,

full mo is the brainchild of wrap up logan's thing. he wants to be at the forefront of a food revolution, which is no easy task. changing for it is always like multi layered in a sense because it's so deeply ingrained in our culture and what we are form. i submit that cheeses with way like proteins in a traditional chaise factory and they've just started selling them within germany. then there's coaching mate growing from animal cells. you have to remember that then shift to again to a situation where we keep more glass base to. that's t lowe who a food tech professor at the zurich university of applied sciences. a blaze plant based alternatives are a good addition to the food industry, but admits they don't seem to have convinced everyone ever suppressed the steps in the door. i know that this is not that it could be that the performance that you can ask who does this, but i know it could be that as it stands in my office,

it's got a feel like i'm not limiting. i'm not making a sacrifice. we need to get the one to say, you know, i just want to have great, we can focus instead of using oils or nots, to replicate the fat for milk full of his focus on creating proteins which mimic way and use that in a traditional cheese making process, the taste test is coming up. the 1st let's dive into why this quest to find alternatives exist in the 1st place. just how much the livestock industry contributes to climate warming. greenhouse gases depends on who you ask, the you and food and agriculture organizations. most recent reports started 12 percent, but other studies suggest figures as high as 20 percent. whatever the number of climate scientists can sit may say an emissions particularly concerning that can be 80 times more harmful in terms of hating the atmosphere. then c o. 2 and less stuck . a counselor about 30 percent of the will maintain emissions largely through cal

books, deforestation, land and water use and less talk said also major concerns. it's not only the production of the bead, it's the overall production off the food loss and food waste in the old system and the over use of the resources. it makes more sense to broad use plans and each each directly then defeated to where i bought an early study by oxford university in 2011 reported cultivated may, could produce up to 96 percent fueled greenhouse gas emissions. then lots stuck, thanks to using less land was in phase, but the numbers here also contested. some studies claim cultivated meat and dairy will need to be run on renewable energy sources if they are to retain at lower emissions. so we know the world needs to change something about its eating habits,

but that taste and texture of meat and dairy is something that many people are unwilling to give up. no, not all the cost to come closer to the actual dairy full. the use is what's called precision fermentation, the evolution of the process of dating back thousands of years. they take koji, a type of funky, which is use a lot in japanese because they feed and cement it to create a protein similar to way and then turn it into cheese. the company also plans on using an animal free casing protein that 1st needs a you approve the product like cheese where, you know, it is already a process product when you start with milk. and that there is a fermentation process already involved in the regular production of the product there. i think it's easier to say, hey, there's just another for mentation step before that and to kind of get people to can to convert in that sense the holy trinity is probably tight texture and then

costs will get the cost in a month. yeah. maybe we should just dig straight in and say, let's do it, how we, how we go with the taste and texture. so it's like a fish kids, the version of cream t, correct? correct. correct. yeah. you say that really creamy? that's actually pretty good. but yeah. and then we have a great set of cheese. so this one, i'd say the, the texture is a little bit still look away from like what you expect from the federal. you know that the taste plus the salting us and everything it's, it's really to then we have a 3 like whites mole cheese, fresh cheese the, the texture is 100 percent now, but in the, the same as that text uh is a lot better than some bracelet blinds. yeah. yeah. so the chaise checks out,

but what about that stood component in the holy trinity price? rough it says it will initially be 10 to 20 percent more expensive than mid range chase. so we're still talking luxury prices for most people, but it's not outrageously expensive either. and right, the claims for most cheese we'll eventually sofa cheaper than traditional dairy fermentation is just more efficient with resources than in and much more efficient actually the question of the cost and the price pretty much is it will be a factor. gail. all right, that's the cheap. but what about that highly sought off the stake. there are quite a few companies out there working on coach had made from base to chicken to fish, to flog or a live funds is just one of the handful that already have approval to sell their life go and meet in their case in israel, the company said they will roll out within the next year, but admitted it will be a luxury item to begin with. so the in high and restaurants at a price,

it's similar to premium range based. it might take 10 years to get to the most of the night. just because it takes time to being politically incapacitates and drive, because down to being the supply champ, studies showed customers a still skeptical about how this alternative mate is made. alice thumbs say they are following the same basic principles of segmentation. only they start with animal cells, fee to nurture them in a buyer react until they replicate, only the edible part of animals citizen goes when we need to make products so that the census and this and sion time will hold on to the set good sufficient technique on with just mention to, to, to make a new commission. and besides, we use, i'm not suggesting could engineer the quest to develop the perfect stakeholder cream is coming day is a cost just half the battle. because before these products have even hit the shells,

they're receiving a lot of blowback behind the scenes. italy's problem and move to ban the production sale or import of cultivated meat and animal feed in 2023. the us states of florida and alabama followed suit with their own bands in 2024. i love that tape and that because that shows it's real. why would you find something that you don't believe is going to be come rather than the marketplace? so it's, it's also a great signal, i think that said like the big need is really concerned with it. and the farming will be as really concerned about that. the reasoning from politicians is that traditional agriculture has to be protected. do then. so, you know, i literally put big thing, you know, the condition that i get good service, a little city. they live in intensive politic sense. you know, even beyond the phone coming in, just a lot of people, you know, i'll connect to english and it's like the concern and looks like it's like

a catch up. the transition away from traditional agriculture is clearly a sensitive topic. it's estimated that 857000000 people worldwide work in the industry, which is why many countries subsidize phonics you will provide about 387000000000 euros in agricultural policy funds between 20212027. to be oversee playing on a, on a completely on even playground. i'm not even arguing for we need support to lower, you know, the price of our products. i'm not even arguing for and products we made a lot of emissions need to be price tar there. i'm just saying, you know, give everybody to say me and then, you know, i, i have full conviction that this, this technology is more efficient, it will be, you know, cheaper. and it performs great and consumers will make the choices based on the on, on that this all comes as traditional agriculture is facing major issues as we covered in this report. in a you just 12 percent of 5 manages under the age of 40,

with almost 60 percent age, 55 or above, meaning many could retire in the next decade. climate change is also already effecting lots of thumbs those in sicily, for example, as struggling, mid prolong drought and record high temperatures. this is also one area with form o is conscious of funding solutions which combine the old with the new. we're speaking with that the traditional barry and farming industry because also in, in, in this technology it's not like, you know, farming, traditional, forming as we know, it won't play any role anymore. you know, to do that to, to grow proteins in the, in a, in a fermentation tag. can you produce these products unique nutrients, nutrients are coming from our field. so you will always have, you know, traditional farming, as you know, it's cultured made is still some way away from being a legitimate alternative for the mainstream. the former has just showing me that

i'm afraid cheese is here. it may not compare it to the best b o french cheese you've ever had in your life, but it definitely rivals those found in german supermarkets. of course, simply eating more bains and vege is another way of substituting animal products and the market for these animal free alternatives is still very small. but if they can, can vince consume is taste buds and bank bouncers? small people may jump on board, which can only be good news for the world's climate. would you talk into leg growing food? let us know in the comments below. and if you want to say more videos like this on plan today, give us a lot and a subscribe. we have a new video out every friday the the human in the grip of business. he knew this is

a mystery. destruction. and what role does that play in the middle east conflict? we go into jeremy through the country know stuff next on d, w, china war the, it was one of the bloodiest chapters in french, colonial history. the from home she means fight for the independence of vietnam to the proxy war between east and west. the untold story in 45 minutes on the w

version now understand can have a site like the vice president do you have any news on instagram and follow up the tensions are rising in the red sea. humans who see malicious are attacking shipping, paralyzing a t global trade route. and in early september 2024. their attacks on oil tankers threatened to cause an environmental disaster. the united states has responded with air strikes on who's the positions. and the militant group is mobilizing for what it described as a new holy war and official what we wanted to

confrontation with the us for a long time to gain.