[000:00:00;00] the, i'm just going to jump in and turn it on because the thought is, what is so special. great. i mean, come on the idea of the phenomena in this, you see, because you don't think how the world's most successful call influence that has

tons, things upside down the last 7 years. i've literally dedicated every single day of my life to tracking down the world's crazy as an cool is cause there's her many amazing cause out there that if adding film them, you know, you just never see them. sometimes playing into female stereotype the but always great kingdom. oh yes. good. that's the only thing you have to do something different. obviously you have to purchase things differently and you have to love what you do on conventional provocative marketing and competing on the same playing field as men in what's a male dominated span away more about cause and then i'm not sure about the

role with this one. the football oh, here we go. single, on the crack, a male dominated mazda of frustrating and bone. alexandra has she a k supercop? lindsey initially faced enough to project it was hot and it was hard. i'm not gonna lie. it was hard when it got really, really, really bad. i actually had to go see a therapist. now her social media pages receive a $2000000.00 hits a month, and she's contributed to a shifting communication with influence. and now the auto industries favorite pump . we must accept that there was a store that we change now creating information about cost goes for the sort of new car companies of buying to what with honda prepared to spend a lot of money on the collaboration. she re presents the voice of potential customers and we have to have the ready co revolution total. what's the social

media channels? it's the most expensive bmw and she knows exactly the success formula of how to communicate via you tube via instagram, via take talk. the news, the goal every year, you know it higher and higher and higher. what's next? starting high right in studio where she develops calm himself to design something where people go, oh wow. that is cool. and a brand new online auction platform with which she plans on shaking up how the world's most expensive cause a boats. and so there's a lot of money out there among young. the younger people, a lot of these new tech 1000000000 is very welcoming new and tech in fresh books.

the secret to success is this with the angel music comes into play. ok, are you ready? with meticulously staged videos from the wells of automobiles, hub loans. he has already gained more than a 150000000 follow as songs social media. tokyo was yesterday today. it's because the long run in the world super copland. these camera man and manager is her husband, nick here. she's a former swiss banker. he moved to do buying in 2008 with alexandra who initially worked as a radio presenter. so when she posted the 1st couple of videos in 2017, they immediately went viral. and so her 2nd korea was born brand clumsy loans as clever. i just wanted people to feel like that here with me. i grew up in a very small country town in australia,

only 3000 people. i never got to see calls like this. and there are a lot of people around the world who navigate just because like this. and so i want people to feel like call everyone can enjoy costs on like a male counter pumps. sleep accomplish doesn't take himself too seriously. instead she plays the girl next door perfectly featuring the most expensive and foss this calls in the world, sometimes slightly amateurishly, but always in a way that's easily understandable. absolutely. if we want the 1st of all, i approached it differently than anyone else was. i came from, as i said before, like a layman's perspective, someone who literally, if you get given the keys were ferrari or a land beginning, what would you think is the coolest thing about it?

it would be something like the doors going off. it would be something like a cool button inside old lights or something, not news. you need to show them something cool, something moving something, lighting up. so it always has to be very visual. without using too many words, supercop don't do, conveys the pure emotion. that's exciting, cause if i can have the, the, the, i really want people to feel like cause are fun. unaccessible because for a long, long time the call world has been quite in cielo. it's been quite intimidating. the call well to get into. it's being very protected by like a male dominated kind of society and, and so i want people to feel like call everyone can enjoy it. costs the well she began participating in the mail dominated see because seen in 2017

the, it was hot. it was hard, i'm not gonna lie, it was hard. i would go to call press events and i would literally be the only woman in the room and there would be a lot of hate. they call themselves the the real call guys. and i got pushed back online as well. right. so i got the typical comments like get back to the kitchen, make me a sandwich. you know, i like women don't belong here. the criteria is searching mistake and sometimes threatening response. so means and that certainly felt the tire at the time, the, it was such an emotional rollercoaster, like i would get amazing feedback and then really bad feedback. and it was just like i was on a high and then

a low and high and alert views. and i'm like really took an emotional toll on me when i got really, really, really bad. i actually had to go see a therapist. i then i, you know, there's no shaving, not that's fine when you're really struggling with some things. if you talk it through with a professional, they can really help you. today the caldwell says opened up to see the competency, and that includes formula one tracks where she's able to put calls with 1000 tools palace 3 that paces now, you know, i, i do have the biggest audience in the world. i'm most sorry than any man in the space which is just mind blowing to me. uh, so i think now it doesn't worry me so much because i of kind of proving myself and what i can achieve she particularly enjoys making films about women and cause like via radian, does those, for example, a group of professionally successful women in dubai who also have

a po sean so fast called a business magazine named one of the 50 most influential women in the arab. well, not bad for a full my radio presents. yeah, i mean, i think it's cool that wasn't fair about cars, but i feel like they have some are aspects she goes with is the height of the car. and then with the height, the guy with the, with a boat that apply with the, with those a lot of things. i mean, she's super woman for me is she's good. you're famous. if you're a get into the windsor, you are a boss or a mass of everything. i think me just representing in base male dominated space. it is me doing something for female empowerment. the

people coming on to his change, the way the world interact with old things, cause now social media has become one of the most important marketing tools in the auto industry. is this in the end of the form? oh, yeah, the, it's a different form of communication. yes. as we've seen over the years traditionally, also shows are and so well received any longer coming i need to know. so would i'm the lead missed cut off the thought experiences play an increasingly important role in this aspect. is that to a representative on social media? oh no, yeah, i speak to them for shy and when an engineer speaks about the car, it's a different language. genuine supercop blondie space about tenny ivy made. it seems that the even if it's to be to 2 numbers in the same room, it has it. the german companies are paying 6 vega sums in order for her to show up and help them redesign them marketing strategy

the they're ready to change the entire communication mix of the brand like be in w test because of the social media channels became number one in the importance of communication. so what happened on the was the very beginning, i'll up t opinions data where we would like to work with this test because she knows executive success formula of how to communicate via you tube via instagram, via take talk. well, it's probably no co incidence. supercop lowndes daily run about just happens to being out for election. we call from the bavarian call, manufacturers staples, when she cruises through the streets of dubai and her rose royce,

race is evident that she truly enjoys the drive. i never thought i would be a rolls royce drive on, but when i 1st drove on i needed was missing one life. it. i mean it feels like you are driving on the cloud. it is so soft. i love driving. i love driving. so i look for design, exceptional design. i also look for power. but this sort of like electric costs, the one to then that she immediately sites on the new electric rolls royce. i have been waiting to get my hands on the brand new rolls royce spell the 1st as well. fully electric rolls royce, the holy moly. yeah. and now it's whole. can see i love that roles is going to lake

trig. i long place you called such a heavy car and it just picks up and the tool with the battery is holy moly, this is, is, this is what i mean. rolls, royces just say should to battery powered costs. so much power instantly and so quiet and with having the pilot seat to celebrities have no problem being driven around to evidence which is found on social media sites. for example, f one star louis hamilton. i was wondering like, well you what's your favorite code? because you've been given so many different and us go in a hands demo, one of honey woods, most famous film composes, explain, show it around slices, a complement. so we collaborate right sir. one list hamilton has something that he wants to announce. i will feeling with him and, and i will get the message out about his announcement,

these business generally quite wide wrist and always have where the watch basically over the phone. it's a way for hamilton to promote to f one, sponsor a watch brands. okay. okay. but i like to wait the same is that what same with home? similar either. so we just collaborate um, it's a good way for me to get great content meeting incredible people and it's a good way for them to get the message out about, you know, the new business or whatever it is that they wanna do. i mean, the extraordinary solves of costs that don't exist. critics in price for their life right now, you're making not come to life. they box it up. so literally meanwhile, him, simon has to promote the electric cause for which he went to him, sound design. and that's a better place to do that than on keep a couple of the social media channels. we have a lot of rates and we have

a lot of different ways we can film videos, produce etc. so yeah, if you want to get your word out about some things and it is a good platform to be on the 7 years ago, supercop loan t began building have business and play and define. she now is so a $65.00 people around the world. but we're, you know, we're here at my office, one of my offices. this is the one and divine. we've got an office in london from manchester. i know l. a as well. this is our very 1st office we sent a husband, nikia, she bens, the midnight oil, the to just around the world, from one of their offices to the next. the, they've even opened their own design studio in prague, experts from renown to con developers, such as opinions already know what that one you see a couple of

d ca designs. for the last few years. we have seen the most a concept cause, you know, i say really cool stuff like holograms in cause and, and, and, and, you know, tools opening backwards inside it sideways and go in all different directions. and then, you know, smoking mirrors and just put on a show, right? and that's what i would go off to do is to design something where people go. wow, that is cool. so the ultimate goal with the design studio is to actually design my own uh, super limited series of calls, and also probably a team up with another major manufacturer to do that. you're going to see the coolest come from the well and i promise you the and she's long being in talks with co manufacturers like b, m,

w. i know her vision about this in every detail and i do respect her vision and mission to do so. to enter the core of our business. but please do understand that we are not able to talk about such things when it comes to insights of the future of design. although it might be a while before the 1st cod jointly produced by supercop long d and an automobile manufacturer is on the markets up program has being pounds and then it comes to surface. she's all ready and established link between the customers and the car industry. the they have been asking for as direct feedback from follow is, right. so we can literally just run a poll. i could run a poll right now and instagram and say, do you like order lane assist?

and then we get direct feedback from tens of thousands, if not hundreds of thousands of consumers in real time. she re presents the voice of potential customers. it's a i don't want to see a market research platform, but it's an indication of how people react on something. and since she always has have finger on the pulse of the industry, it's no surprise that she has nothing new idea. for the last 7 years, i've literally dedicated every single day of my life to tracking down the world's crazy as an coolest cause. i've been in contact with collectors and dealers from all over the world who have all of these beautiful calls, but they're not connecting in one space. so i kind of fix that. i've actually just launched s p x cost dot com,

and that is my very own premium call auction platform and she's going to mission to compete. you've reorganized the way the world's most expensive cause of traded on how online auction platform. you can buy the most valuable calls in the world in a matter of seconds using a via credit card. there's a whole new audience for these costs, so there's a lot of money out there among young, the younger people, a lot of these new tech 1000000000 as they don't want to fly to some old school. you know, this place that's been around for the last 50 is they want to is they want, they want something new and tech in fresh. it's going to open up the will. busy of cause to the wealthy people in markets who haven't never had an option to buy an auction. they've been on to serve to people in asia, people in africa,

or people in australia, middle east, super copland. he wants to shake helps a $1000000000.00 market for the most expensive calls in the well. until now, it was in the hands of a few oaks and houses and private dealers, exclusive and only accessible to the leads exactly what she wants to change. and tell the dogs like simon keeps 10 who ends millions from trading. rarities now have to brace themselves to competition. i think what they do is just a whole different world. and i think we in this world can learn a lot from them. it's exciting that, that, that bringing those new people into, uh wells cuz people have pretty huge quantities. but i'll be watching what they, what they do with a lot of interest. who knows, we, we may end up doing something in some shape or form together in the future. people who have been in the auction world for years and years and years are even excited

about this. and i'm not the lowest one lines. that's incredible. um, you know, it will completely transform the way that people buy and sell. so because women on top okay. are you ready? we've had a new mist following online. she's changed the automobile. wow. the 10 to journey? is there any just speaking to the, my dream is buying multi $1000000.00 costs for myself. know, following them and driving them. uh, buying them for myself and driving them without a camera on me. just let me just for me to experience the fuel. driving pleasure, again. a lot of the time when i'm in these cars, it's about work,

and i'd love to flip it again into just plays off the cameras on or off. it's the sheer pleasure of driving that much of a tough on her religious world, kessick and christian from the basis of her success, innovative, unconventional, and cosmopolitan people copland, is now a brand that is taking up the traditional or somebody's. you've seen the english test calls made by china is b y d have performed just as well as the european rivals the right now there's a growing backlog of b y d cost in the gym and poor to frame a half and due to insufficient demands. but having sold more eaves than anyone else in the last quarter of 2023,

the or to make it isn't putting the brakes on it. 6 pension strategy across gemini, new b, y, d, show rooms puffing up like this one in berlin. for most customers. it's that 1st look at the chinese vehicles. they used to driving a v, w mistake diesel bmw, but a curious to check out both the design and engineering of models named tang hon. oh dolphin. the same quite similar to european cars. what are they as well made? we'll have to see, know, i'm sure they tried hard. the mom to show a manage. it is a no doubt that the costs will find plenty of bias. b y, d makes it so by threes is what is crucial chip components in it. so in fact, trees w, i. d must also keep an eye on the competition and react accordingly. and i'm for new, for instance, let's review the seal as a direct rival to the test lot. so let's base price is just below that i'm testing model. i, somebody test level c, y,

d ship explore number one can carry up to 7000 easy. the company plans to eventually deploy 8 such call carries with the aim of conquering the european markets, among others in, in its domestic market, b, y, d, out sells us rival tests. last test e cause become the subject to the world full price for chinese production capacities. all huge bonds a minute. not you had another night shift or continue production all weekend and trying that could easily be turning on 50000000 cars a year. and that will do it, but interestingly, domestic demand of only 23000000 means a difference of 27. you want us to man is at 14000000 and europe 13. so china has goes up capacity. so a norma's, they could supply the entire world, it becomes a very good update. and chris, biggest night, those have come to the you to consider introducing punitive terrace to offset b,

y. d 's extensive states subsidies and potentially stem the tide of chinese eaves in anticipation of these terrace b y d plans to build factories in the u. one on this piece of land in seconds in southern hungary. the 1st speaking will be by archaeologists, roman era artifacts facing back move in 2000 years. have been found here about discovery could hold up construction work b, y, d a must have its cause rolling of the assembly line here within the next 3 years. but will the project have to be halted sufficient and making sure it's not in our interest? and of course we don't plan to do that. we're working closely with other institutions that aren't carrying out our 2 logical work and with the investors. so we can do our job and they can do theirs with a minimum of interruptions for the other m. okay, good. good. hungry is a puppy and

a spring board for chinese companies in the and soon thousands of workers are expected to arrive from china to build the new plans. even before this infrastructure was in place, b, y d is charging ahead with the sales in europe. and more automotive tales next time on risk,

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