that because if we lose too much, it was all wrong. we messed things up, risking brain damage. so let's stop this self sabotage, humans and multitasking watch. now on youtube, v. w documentary, the welcome to the 77 percent. i am victory will then broadcast journalist, time time events, m c, i am took a piece is simply too severe. we're asking the question to influenza carries social responsibilities or is it just evicted? well, i received word of the business. i am in favor of a social responsibility i make a living of journalism, but i also believe that would great risk comes great responsibility. that means

creating content that informs challenges and sparks meaningful conversations. why staying true to my journalistic values? i'm far, totally coming to she and you're watching the 77 percent today we're taking a deep dive into the world of influencing manage social media as far as have proven there and not just 10 sans as they are ident, the set of the massive following scan. amplified protests, challenge governments and pressure, the powerful, often bypassing traditional media gatekeepers. let's look at how entering it. for example, the hash tag or reject finance bill 20. $24.00 moved from an online debate to nationwide protest canyon's rails against a 2020 full finance bill, which the government related dropped of to gen zealot. demonstrations in nigeria burn. avoid silence during the countries. elections. disappointed funds for the boy reacted on x a. i talked to you, you took it to fighting your process,

but you chose to fly to meet. the goal by star said to the flight in him, died during the end, sas protest in october 2020 drawing. it would walk with us to it's a very different story from the jury and social command data mountains have been sent out, say if the very back in black mine the influenza who has almost 2000000 followers exposed as calm, leading to popular 10 evangelist prophets of jeremiah, facing the firestone was selling marapoo, soap and water as that he claimed to put the wash away since. cool, but an illness now passed for jeremiah. has sewage varied back black mine for criticizing his charge match, or? but others have raised doubts about whether influence as light came actually tomorrow, or story t or simply producing click bait. with that in mind, the question is, where do we draw the line between social responsibility and making a live in nigeria and social media stars. so victory wilson and stick woke up piece

is simply piece how very different opinions about that. it seems easy. looks glamorous, and anyone can do it. social media influence thing has young nigerian hooked the chunk of fame, the opportunity to stand out. oh, with just a smartphone and your face. many even seed as a quick pause to own lots of money with big cash to be earned for those who promote brands and companies, it's tempting. so i fluids for brands that i use to flush it. so i'm thinking with the good, all the informing them about what's where, when next they have an event. so i am still striking a balance between b, 92 and so on. the making money was influence in legal space. broad cost of victory. wilson is a fashion influenza, and also m c's. events. influence is like her own around $4000.00 a year with as little as $10000.00 father was will follow as usually means big

bucks. some massively popular content creators can earn almost $3000.00 post sponsored posed. but what happens when business politicians also want you to promote their brand? i think everyone, not just influenza is, should be well informed about the policy about what's happening in the country. because government is democrats, these of the people for the people by the people. it's tricky. influenza endorsement can and has influence over public opinion. chip woke up peace became famous on instagram for re enacting relationship troubles now cause methics companies pay heard to promote their products. these sees politicians as justin. now the business pause. 5th in slice being always being is indeed business. so my business is to be friends or you have to paint in nigeria, it's increasingly common for political parties to pay influence as to spread this information about their opponents. p says she stays away from this type of work

because it's impact can be unpredictable. if you upwards for what's being the particular political fights. yeah. you'll be everywhere. that will be as much hazy you, lots of people get to see you. this misinformation that goes viral more than you saying what it actually is. while you're speaking fact, it doesn't go that will be a way of spreading. and it also goes viral. in some cases, parties even exploit ethnic and religious tensions to boost reach with over 123000000 nigerians on line according to nigeria as communications commission, this information can last have an impact national debates everything you want. so anything you want in the world, you can get just by clicking on your floor. and social media is just the range between you and the rest of the world. so social media is very power. with 75 percent of nigerian influence is promoting businesses and culprits. content

creation has become a livelihood experts say. when it comes to promoting politics though, there is still disagreement over where to draw the line. social media should be displayed and right shouldn't be ethically right. so if everybody's responsibility to make the nation greets or ethics and responsibility, well, those are big questions. it's will be good to know how many of us with that into consideration, just like victory and peas, their social media platforms look very well managed, but also seem to align with the values. i'm a say i'm to, luckily we have just the crowds to get stuck in the 77 percent has influence us in data. in logos, nigeria, we've brought together the brightest social media move was i'm shake of in that area to tackle just how much influence social media stars have. and it looks like

victor olsen. i'm simply please have arrived. so let's join them on it is kim, i need to kick off best for debate. the hello and welcome back to the 77 percent street debate. my name is edith kimani, and this week we a back in lagos, nigeria. now everything here in this country is done big. and this week we're going to talk about big influence as making big money. and the question is, do they have a big responsibility to society? who brought to us a discussion for me, the, some people with some big numbers on social media. let's start with was very mecca . your quite popular? like you took to kind of time, do you have about 6800000 follows? that's ridiculously big, right? so when you hear the parents of all question, do you have a responsibility to society based purely on your numbers? do you, what's your initial as a? yeah, i see you hover or supposedly to, to my, to the society. okay, so easily it's even fit to ask social media influenced us to have

a responsibility victory. i want to ask you this question because when you look at what's happening on the continent of africa, they've been protests in every corner. should it then be, was there a because job to stand there or took, took and say, hey guys, this and this, and this is what we need to do. so as an influenza, to have the lodge for the weight and to have the ability to influence decisions. so it is your duty, your own civic responsibility as a citizen of a country to participate in social discourse of the democratic society that we're leaving. so let me ask some here because you actually run an agency that manages these kinds of social media influence says so at what point does it become a philosophical question of doing good and society? the main reason why i was thinking with those that have a lifelong is because wanna take advantage of yeah, you know, the following, which debuted them. so they are, you know, striving every day. you to see how it is create those create contents. you almost cried because it's sweats on the sun on the rain. so now this guy has 6, medium plus follows. now you wanting to go about doing social responsibility. it is

not. you have to have somebody at the back here say it's not up here real good to who was that? yeah, that was mean bear with me. um. i mean, honestly i'm not seeing, don't lend your voice to social causes and stuff. i'm just saying, do your research, i think a lot of creators, linda voices or take off to share responsibility because it will give them numbers or because it is a trend at the time. and that's what a lot of great, those do jump on trends. all right, let me ask a doctor here because you're in fluency and we're talking about risk, that's very risky, because you might give advice online, somebody takes it and then they become and will, are you then to be held responsible for your advice? when we talk about being on influenza, influenza is more or less, you are more or less in need to. you have to ensure that any information that you up with, you know, there has been photo the researched back to by science. okay. you're seeing influence as a lead does. is that always true? all influence is anita. yes i, i strongly agree because you can have 6 medium for the was i know leading them any

way being on the flip side, the very possible place to be. sorry. let me just come here because i've had to know you don't think that all into us as a need. know, i think we're a regular people that just happened to make contents not really done just the regular the best and that sweets mentioning so show civic responsibility and all that. yeah. but what does that stop and of mentoring supposed to be to begin? if we had said, you know, but they are rules, they should pay us like the cost many slaves sixes, and you're not doing it as an influenza, it's every citizen civic responsibility. it's important that that's why you do governments and your secondary school because to be teachers mode that is important that you know about the government of your country. so it's not that influence the response of basis civic responsibility, right. first of all, i feel government is just stop and then i tell you that just say ok as a regular person, but it's not regular people. you mean invited here?

it's influence us, right that you cannot expect so as to continue doing the government's shoulder. it is on say in but then a, but then we'd get, we, you know, we always say this i did with great power comes great responsibility. your moving numbers. people are swayed by your thoughts. so when people get sweet to a side by your thoughts on what you are thinking, you are leading people. what you're saying now is that i can be accountable for swinging your opinions you showed pass. let me hear from some people here. because so many things that doesn't mean that have sense, hard to sleep because 1st of all, i mean, i mean, excuse me, i mean can be done. i don't really have, since i don't have wisdom and the 1st been for people to go into financially no more need. so i don't think that the person that comes to my mind when i'm going to place these to lead people. me, when would i be lead to myself. okay. all right, let me speak to. tasha here. thank you for joining us. is a bit late but you made it. so we're talking about the choices and you've made

a choice that with your huge following, you're going to go into philanthropy. did you feel like this was sort of twisted out to view, or was it a natural progression? an outcome? i get the fact ok where if lane says where he had to make money, but i feel like we can always check the balance. you can make money well, directly impacting the lives of the people that follows you. because at the end of to be waiting up and seeing how the countries like we all can not make it. so from outside of the table, you have to get involved in the table and the payments and making a video to tell everybody you know what the get to get to f and bbc like. let's make this happen. like why the, if not, if the government calls and says, hey, we have a campaign against cholera, we need you to do us good for us when you took took. are you doing it for free? first of all. first of all, she says, well if it to be positive impact, yes i would. but then the money has to come 1st. so how do we, how, how do we know? how do we know the difference between when you are really saying something for real when you're seeing it because these a beautiful paycheck at the end of that?

well, we just often know. okay, so just do i follow you don't trust me, don't follow me. simple as okay, let me hear from some people here. are you taking the job for free? are you doing it for free? because it's for the good of society. well, are you charging or are you talking? you will not blame anybody for wanting to ask for money if you don't check them when you wait to make the money from way induced going to way we have to help ourselves. we create opportunities as well. so i mean, i misplaced that in lifestyle closed and i, you know, new drugs that why me today? yeah. okay. tell me, tell me a little bit about what it's like to be an influence like here, what's the lifestyle? the 2, so it's expensive. investments have address oh my god, the make up the go ahead and the b would be not including say is you have nice views. you also knew i didn't want to know why, you know me to know. like to show you cannot be an influence that inflation lifestyle. i. you don't look the pets. probably call me it was a come re dress though. i mean what's, what's, what's what? yeah. just because the way that the way we have

absolutely. yeah. be right. because the lifestyle cause we're not going to be placed on the board, not improvising your lifestyle and placing what you do and all of that kind of. so let me ask a m a k. that's is that the experience for you as well as an influence or do you have to spend cash to get cash the get it out? i think it's kind of expensive. i'm not, i'm not sure it's going to buy won't be a novel, like creating content. it is quite expensive because i'm going to like the color i'm on the i'll try the same dog because of a shell. i'm. yeah, the location, i'm good, the diesel. you won't even the concept itself. lights the cost. as someone who has an influence, the whole focus is on social causes. i do not believe any other influence of who chooses not. so one you don't make as much money so you won't have as many followers. people don't really care as much about social cause as you think they do, because people got bills to pay, right. so it is what it is that is. so if with one big business versus social

responsibility, most people of rolling, so choose big business. it is what it is. so as we wrap up, i want to know because victory suggested that there has to be some kind of balance where you have your influence, but you're still responsible citizens. yeah. so ways to balance any ideas of how we construct the balance. so i'm let me get from you. so the balance is very clear as it contains great to have any plan. so make sure you actually viewed, you're following to some where you are actually comfortable with that. okay. if i stop now, i won't really shake and then we can take on social responsibility. okay, let me hear one final thoughts and then we'll close this conversation. i took, sorry, i think we have to educate the influence us in whatever we do. we just stand with nigeria. if you put that on your, startles it says in lots to the people. so you will do everything from your end to make. i do a bit i'm that's all you're asking for. yeah. okay. well,

thank you so much for your views. thank you so much to all the influence of yet today. we as usual, start with what appears to be around the simple question. generation influence a big business or social responsibility based on the answers here. i think we still need to keep talking about that the jury is to, i'll send that one, but from me, thank you for watching. the thank you for a wonderful discussion, but to be on the brand deals and follow accounts. there's a deeper question when the industry is driven by profit deals. does that release the individual from social responsibility? that's something to definitely think about. however, movements like fees must fall in south africa overall grade lessons. student leaders stood up against the systemic inequality is in education now a decade ago, demanding change, not just for themselves, but for future generations. these young leaders showed the world the strength of

collective action. i'm the urgency of challenging outdated systems. this is another level of influence and depending on how you see it, the games are not always so obvious in the beginning. the reality is that society is high for us as we begin sandals running around causing chaos. i think that student movements get a bad rap a really, really bad rap because all that people see is the violence, but they don't know what has to happen in order to get to that stage. and so i'm going to visit you just lovely dealing with people want. well, i don't care. you know, if it was the one to live scenes and so he now in a post these last 4 years with the media, we're academia itself is loading things. and that's full, as you know, there's a visionary movement in a post and the projects that i forgot. but at the time of these, my school moved very isolated and we were treated as patient and shoulder if you

didn't understand the reality of what it's almost been a decade. the students has meant fuels by the high cost of university fees and the sense that the education system was talking the appetite colonial past clothing instructions with toppled under the hash tag. what's most full of the students to monday. the university fees must full. so the patrick issue on this not only accessible to reach the students for q pads or campuses, but it will also mess with polls by police and the university is private security. it that's more made with what does this mean? so because we cause ungovernable diversity, we took over from the management, it's much harder to organize when they all private security, with rifles gliding different buildings, and as much time to organize when even during new teens piece was the cold. and

for the time the shut down the compass has put enough pressure on universities to agree to some of the demands to be visible. bethany humor, a created us and called for free education. but now we need it done to state how is going to be funded. we know that free education never came. and so there's a lot of changes to tactic to di, mobilize us, and it was very effectively 9 years down the mind. students with places of advocates, best universities still here losing debt supports due to outstanding debt in 2024. over 1900000 students applied for financial aid. it just feels like every single generation is going to fight. they've best fight and then woke to steps forward 10 steps back and we keep advancing. we do, but at just an incredibly slow rate. and what did they learn from me?

jersey we was young, we were making things up as we went along. one of the things picked up to us a made as is young people to refuse most folks is that to do also to your m go out to our communities involved them organize, mobilize and organize, and elect members that you trust that are vetted also mobilization. that is directly talking to the institution you're protesting. my hope is that we as young africans can revive the spirit of an african, a struggle that we can support each other. as was the case in the sixty's in the seventy's. there's a need for us to go back to our roots and to read and to none, and to speak to, i'll do. and so i'm very excited for what the future holds for young africans who are taking that power back in your last week ends in do taking box power.

and there is always a way to draw a balance between your passion and how it can drive positive change. my journey as a journalist, for example, has been shipped by a commitment to telling stories. that's my job. i've witnessed how impactful storytelling can mobilize communities on spot communing for this course, both on an offline. it's also no longer just about reporting events, but becoming part of the conversation i'm doing so transparently too. so from south africa, i want to take you to gone. huh. one such a story shines on 13 year old deployed. i'm active is not kid that our mind is some ways using high talent to drive environmental change. and that kids came to the line like through how point 3. but she doesn't to just speak what she plans the seeds of hope through how one child 13 initiative, she's encouraging children to protect the environment. one supplement of

a time. we present ations of the equal we saw high. yeah. well, you know, the, i don't what the hello, my name is, i catch up on some. i love to do poetry and that is what i do in the longest pages of i have ever lived is 25 to which was the because i had limited time, not see up to so i'm gonna and she's famous for addressing problems to poetry. all right, you have to very young age of possible set to model. remember, i quite remember when she was to yes, 6 months and we've got a call from the school that's the one, had to have sites and proof for him for the anniversary because she was able to memorize everything within that short period of time with 2 kids so for not so to continue help in my school is a race from place to be. i don't have a few

a subjects, but i'm trying my possible best to by law school with my curry at info, alto gun is 16 regions. lucky i initiated a one todd one p project and college and children to plant a tree alongside harrington work. great. from a town in the central region was does amazing green trust so nice. but then icons who are correct and i see less cheese, which i'm not so happy about. so i just wrote this book to inculcate, into the minds of as a young people to help them know the importance of trees, how good trees are to the environment. i also teach them how to plan some and let them know about the different types of trees we have in the world. based on him numerous advocacy which she was selected by climate vulnerable for him. as yet the

mazda, cute and bus of the, to educate artist when the climate change, which led to participate in the cafeteria and 7 in egypt, in 2022 teams. that comes at a time in our lives. why we, we realize us something being a trip to exist sense and as you love these, you can sit down and see ourselves. why are we why the tipping points of, by lucky attempts to talk to elijah to for treat using the one to one talk project us there was supposed to deployments crisis in gonna africa and beyond. so from social media entertainment, to the part of protest and the voice of ports we're seeing today, how influence can shape the world around us. if you is as become

a big business will off, it goes here to the population and whether it's calling out in the quality, exposing injustice or planting seed for green or future. one thing is clear of voice is when used to responsibly can drive real change to the conversation doesn't stop here, turn us on our social media pages to share your thoughts, stories and how you are using your influence for good. let's skip inspiring, one another to do more, to be more and to never stop striving for a better future. now i leave you with this to him from nigeria, an artist, and social comment age off falls. ty towed to self support. indeed. see you next time. stuff that's got to be good at text. i should use that stuff. here we go. i had spoke to them. do they get service done? i did. i detect my lease. i took my outside the leg, press get some bread with strain on my property because we that furnished

the man i. we had stuff that we had by the sweat. at least we came pulling numbers because the

or the secret world of motorcycle convoy who does this important job? and how do they learn the from con, for training to life fire drill, government limousines and their motorcycle squadron. in 30 minutes on the w. meet the worker of

the future if name that's a box, it's qualifications the to tennessee and it goes, oh, noticed that you don't see that it is wanted to revolutionize i have in traffic. so when could i get to work tomorrow today? in 90 minutes? i'm d, w, the the environment. trends technology company is digitalization, tops, new markets, new media. the world is accelerating. sees the opportunity to try new things, take flights with d, w. 's, business magazine,

made into many on d, w, conflict, crye c. the. the thing is to miss this mapped out shows the geopolitical re odyssey the on the board is what makes things the way the way all the solutions mapped out. navigating a changing world now on youtube. think the oh just twice. think ahead or was outside the box on your but always remember to think for yourself. we all had to sign was incredibly like this

advising you with free information. dw made for mind the this is dw news life in berlin. south korea's president apologizes june. so you'll apologizes to the public for anxiety caused by his attempt to impose martial law. it comes just hours before an impeachment vote with huge own party saying it's time to go. also coming up, syrian rebels push south towards the key city of homes with government forces appearing powerless to hold their advance. the

in greetings to you, our viewers are.