this is also crazy. the welcome to the 70 7 am victory will then broadcast journalist times and events m c. i am took up p c t a simply to severe. we're asking the question to influenza carries social responsibilities or is it just evicted? well, i received word of the business. i am in favor of a social responsibility. i make a living of journalism, but i also believe that would great risk comes great responsibility. that means

creative content that informs challenges and sparks meaningful conversations. why is staying true to my journalistic values? unfortunately, coming to she and you are watching the 77 percent. today we're taking a deep dive into the war. the influencing man, social media stars have proven. they are not just 10 sets as they are ident, the set of the massive following scan, amplify protests, challenge governments on pressure, the powerful also, and bypassing traditional media gatekeepers. let's look at how entering your, for example, the hash tag or reject finance build. 2024 moved from an online debate to nationwide protest canyon's rails against the 2024 finance bill. push the government to later dropped off the agenda. the lead demonstrations in nigeria, britain, a voice silence during the countries elections, disappointed funds born, the boy reacted on x. a. i taught you to give the fire thing you all process,

but you chose to fly to me. the girl by star said to the flight in the him, died during the end, sas grove, this in up to about 2020 drawing. it would walk with us to them. it's a very different story from the jury and social comment. a top mountain vincent would say if the very back black mine the influenza who has almost 2000000 followers exposed as calm, leading to popular, tell evangelist prophets and jeremiah fulfilling the firestone was selling marapoo, soap and water as that he claimed to wash away since cool but unable to illness, now possible jeremiah has sued very back black mine for criticizing his charge match, or, but others have raised doubts about whether influence as light came actually tomorrow, or story t or simply producing click bait. with that in mind, the question is, where do we draw the line between social responsibility and making a live in nigeria and social media stars?

so victory wilson and stick woke up piece is simply peas, have very different opinions about that. it seems easy, loops glamorous, and anyone can do it. social media influence thing has young nigerian hooked the chunk of fame, the opportunity to stand out. oh, with just a smartphone and your face. many, even seed as a quick pause to own lots of money with big cash to be owned for those who promote the brands and companies. it's tempting. so i fluids for brands that i use to flush it. so i'm thinking with the good, all the informing them about what's where, when next they have an event. so i am still striking a balance between b 92 and so on. the making money while influence in legal space. broad costs of victory wilson is a fashion influenza, and also m c's. events. influence is like her own around $4000.00 a year with as little as $10000.00 father was will follow as usually means big

bucks. some massively popular content creators can earn almost $3000.00 post sponsored post. but what happens when business politicians also want you to promote the brand? i think everyone, not just influenza is, should be well informed about the policy about what's happening in the country. because government is democrats, these of the people for the people by the people. it's tricky. influenza endorsement can and has influence over public opinion. chip woke up peace became famous on instagram for re enacting relationship troubles now cause methics companies pay heard to promote the products. these sees politicians as justin. now the business taught in slice being always being is indeed business. so my business is to be friends or you have to paint in nigeria, it's increasingly common for political parties to pay influence as to spread this information about their opponents. p says she stays away from this type of work

because it's impact can be unpredictable. if you happen for what seemed to particular political fights, yeah, you'll be everywhere that will be advertising. you. lots of people get to see you. this misinformation that goes viral more than you saying what it actually is. while you are speaking fact, it doesn't go that will be a way of spreading. and it also goes viral. in some cases, parties even exploit ethnic and religious tensions to boost reach with over 123000000 nigerians online. according to nigeria communications commission, this information can must have an impact national debates. everything you want. so anything you want in the world, you can get just by clicking on your form. i'm social media is just the range between you and the rest of the world. so social media is very power. with 75 percent of nigerian influence is promoting businesses and culprits. content

creation has become a livelihood experts say when it comes to promoting politics though, there is still disagreement over where to draw the line. social media should be disciplined. right, shouldn't be ethically right. so if everybody's responsive and it's, it's a make the nation greets the ethics and responsibility. well, those are big questions. it's will be good to know how many of us with that into consideration, just like victory and peas, their social media platforms look very well managed, but also seem to align with the values. i'm a say i'm to, luckily we have just the crowds to get stuck in the 77 percent has influence us in data. in lagos, nigeria, we've brought together the brightest social media move was i'm shake of in that area to tackle just how much influence social media stars have. and it looks like

victor olsen. i'm simply please have arrived. so let's join them on it is you might need to kick off best for debate, the hello and welcome back to the 77 percent street debate. my name is edith kimani. i'm this week we a back in lagos, nigeria. now everything here in this country is done big. and this week we're going to talk about big influence as making big money. and the question is, do they have a big responsibility to society? who brought to us a discussion for me, the, some people with some big numbers on social media. let's start with was very mecca . your quite popular? like you took to kind of time, do you have about 6800000 follows? that's ridiculously big, right? so when you hear the parents of all question, do you have a responsibility to society based purely on your numbers? do you, what's your initial as a? yeah, i few hover or supposedly to, to my, to the society. okay. so easily, it's even fed to us social media influenced us to have

a responsibility victory. i want to ask you this question because when you look at what's happening on the continent of africa, they have been protests in every corner. should it then be, was there a because job to stand there or took to can say, hey guys, this and this, and this is what we need to do. so as an influenza, to have the lodge for the weight and to have the ability to influence decisions. so it is your duty, your own civic responsibility as a citizen of a country to participate in social discourse of the democratic society that we're leaving. so let me ask some here because you actually run an agency that manages these kinds of social media influence says so at what point does it become a philosophical question of doing good and society? the main reason why i was thinking with those that have a lifelong is because wanna take advantage of yeah, you know, the following, which did them. so they are, you know, striving every day. you to see how it is create those create contents. you almost cried because it's sweats on the sun on the rain. so now this guy has 6, medium plus follows. now you're wanting to go about doing social responsibility. it

is not that you have somebody at the back here say it's not up here real good to who was that? so yeah, that was mean bear with me. um, i mean honestly i'm not seeing don't lend your voice to social causes and stuff. i'm just saying, do your research, i think you most of create a us linda voices or take off to share responsibility because it will give them numbers because it is a trend at the time. and that's what a lot of great, those do jump on trends. all right, let me ask a doctor here because you're in fluency and we're talking about risk, that's very risky, because you might give advice online, somebody takes it and then they become and will, are you then to be held responsible for your advice? when we talk about being on influenza, influenza is more or less, you are more or less in need to. you have to ensure that any information that you up with, you know, there has been photo the researched by the by science. okay. you're seeing influence as a lead does. is that always true? all influence is anita. yes i, i strongly agree because you can have 6 medium for the was i got no leading them

anywhere being on the flip side, the very possible place to be, sorry, let me just come here because i've had to know you don't think that all into us as a need, know, i think we're regular people that just happened to make contents not really done just the regular the best and that sweets mentioning social civic responsibility and all that. yeah. but what does that stop and of mentoring supposed to be to begin? if we had said, you know, but they are real estate, you pay of select the cost many sleeve seats has, then you're not doing it as an influenza. it's every citizen civic responsibility. it's important that that's why you do governments and your secondary school because to be teachers mode that is important that you know about the government of your country. so it's not that influenza response to be says civic responsibility. all right. first of all, i feel government is just stop and then i tell you that just say, okay, as a regular person, but it's not regular people. you mean invited here it's influence us, right?

that you cannot expect so as to continue doing the government's show, it is on say in but then, but then we'd get, we, you know, we always say these i did with great power comes great responsibility. your moving numbers, people off swayed by your thoughts. so when people get sweet to a side by your thoughts on what you are thinking, you are leading people. what you're saying now is that i can be accountable for sweeney your opinion. you showed, yes, let me hear from some people here because i'm a new friends that doesn't mean that have since it is hard actually. because 1st of all, i mean, i mean, excuse me, i mean can be done. i don't really have, since i don't have wisdom and the 1st been for people to go into reflecting the morning. so i don't think that the person that comes to my mind when i'm going in 3 places to lead people. me, when would i be lead to myself. okay. all right, let me speak to. tasha here. thank you for joining us. is a bit late but you made it. so we're talking about the choices and you've made

a choice that with your huge following, you're going to go into philanthropy. did you feel like this was sort of twisted out to view, or was it a natural progression? an outcome? i get the fact ok where if lane says where he had to make money, but i feel like we can always check and balance. you can make money well, directly impacting the lives of the people that follows you. because at the end of the day, waiting up and seeing how the countries like we all can not make it so from outside of the table, you have to get involved in the table and the payments and making a video to tell everybody you know what the kids get to f in bbc like, let's make this happen. like why the, if not, if the government calls and says, hey, we have a campaign against cholera. we need you to do us good for us when you took took, are you doing it for free? first of all, 1st of all she says as well, if it to be positive impact, yes i would. but then the money has to come 1st. so how do we, how, how do we know? how do we know the difference between when you're really saying something for real when you're saying it because these a beautiful paycheck at the end of that?

but we just often know. okay, so trust you and follow you don't trust me, don't follow me. simple as. okay, let me hear from some people here. are you taking the job for free? are you doing it for free? because it's for the good of society. well, are you charging or are you talking? you will not blame anybody for wanting to ask for money if you don't trust them when you are going to make the money from where and is going to way we have to help ourselves. we clean up what you just buy, so i'm being i misplaced that in lifestyle clothes. now you know, new drugs that why me today? yeah. okay. tell me, tell me a little bit about what it's like to be an influence like here. what's that lifestyle? the to so it's expensive investment the address oh my god, the make up, the go ahead and the b would be not implants. that is you have nice views. you also have to know, want to know why, you know, meeting expect to show you cannot be unemployed. as the inflows and lifestyle i, you don't look the pets. probably call me it was a come re dress though. i mean let's look at what's the uh,

the car. 5 was standing we we have absolutely. yeah. be right, because the lifestyle cause we're not going to replace the, the one that implies in your life. so placing what you do know of that kind of. so let me ask a advocate that's giving you, is that the experience for you as well as an influenza? do you have to spend cash to get cash the get it out? i think it's kind of expensive. i'm not, i'm not sure it's going to buy while we are, you know, but like creating content is quite expensive because i'm going to like the color. i'm on the i'll try the same job because of the shell. i'm. yeah, the location, i'm good, the diesel, even even the concept itself might the cost to someone who has an influence. the whole focus is on social causes. i do not believe any other influenza who chooses not to one. you don't make as much money, so you won't have as many followers. people don't really care as much about social cause as you think they do. because people got bills to pay, right? so it is what it is out of them. so if with one big business versus social

responsibility, most people are going to choose big business. it is what it is. so as we wrap up, i want to know because victory suggested that there has to be some kind of balance where you have your influence. but you're still responsible citizens. yeah. so ways to balance any ideas of how we construct the balance. so i'm let me get from you. so the balance is very clear as the content is great to have any plan. so make sure you actually viewed, you're following to some where you are actually comfortable with that. okay. if i stop now, i won't really shake and then we can take on social responsibility. okay, let me kill one final thoughts and then we'll close this conversation. i took, sorry, i think we have to educate the influence us in whatever we do. we just stand with nigeria. if you put that on your talk to us, it says a lot to the people. so you will do everything from your end to make. i do a bit that i'm just all you're asking for. yeah. okay. well thank you so much for

your views. thank you so much to all the influence of yet today. we as usual, stuck with what appears to be a rather simple question. generation influence a big business of social responsibility based on the answers here. i think we still need to keep talking about the jury is to, i'll send that one, but from me, thank you for watching. the thank you for a wonderful discussion, but to be on the brand deals and follow accounts. there's a deeper question when the industry is driven by profit deals. does that release the individual from social responsibility? is that something to definitely think about? however, movements like fees must fall in south africa overall as great lessons student leaders stood up against the systemic inequality is in education now a decade ago, demanding change, not just for themselves, but for future generations. these young leaders showed the world the strength of

collective action. i'm the urgency of challenge and outdated systems. this is another level of influence, and i'm depending on how you see it. the games i look always so obvious in the beginning. the reality is that society, yes, is high for us as we begin sandals running around causing chaos. i think that the student movements get a bad rap really, really bad rap because all that people see is the violence, but they don't know what has to happen in order to get to that stage. and so i'm going to visit you just lovely dealing with people want. well, i don't care, you know, was the one listening. and so he now in a post these last 4 years with the media, we're academia itself is loading things. and as for as you know, there's a visionary movement in a post and the projects that i forgot. but at the time of these, my school moved very isolated and we were treated as patriot and shoulder. and she

didn't understand the reality of us as opposed to flags. it's almost been a decade. the students who have ment, fuels by the high cost of university fees, in the sense that the education system was talking to apple side colonial past. clone instructions with toppled under the hash tag. what's most full of the students demanded. the university fees must full for the application. this not only accessible to the reach the students funky page to accomplish this, but it will also mess with polls by police and the university is private security investment, which what does this mean? so because we cause ungovernable diversity we took over from the punishment, it's much harder to organize when they are private, security with rifles gliding different buildings, and as much time to organize when even during new teams piece was the quote and

for the time to shut down the campuses put enough pressure on the universities to agree to some of the other minds to be believable, but then zoom agreed of and called for free education. but now we needed them to state. how is going to be funded. we know that free education never came. and so there's obviously just the tactics to the mobilize us and it was very effective. 9 years down the lines, students with places of advocates, best universities still here losing debt supports due to outstanding debt in 2024. over 1900000 students applied for financial aid. it just feels like every single generation is going to fight. they best fight and then woke to steps forward 10 steps back and we keep advancing. we do, but at just an incredibly slow rate. and what did they learn from me?

jersey we were young, we were making things up as we went along. one of the things think that you also made is, is young people to refuse? most folks is that to do also to your m go out to our communities to involve them organize, mobilize and organize and elect members that you trust that are vetted also mobilization. that is the ricky talking to the institution you're protesting. my hope is that we as young africans can revive the spirit of an african, the struggle that we can support each other. as was the case in the sixty's in the seventy's. there's a need for us to go back to our and to read and to none, and to speak to, i'll do. and so i'm very excited for what the future holds for young africans who are taking the power back for your last weekend's in do taking box power.

and there is always a way to draw a balance between your passion and how it can drive positive change. my journey, as a journalist, for example, has been shipped by a commitment to telling stories. that's my job. i've witnessed how impactful storytelling to mobilize communities. i'm spot community for this course, both on an offline. it's also no longer just about reporting events, but becoming part of the conversation i'm doing so transparently too. so from south africa, i want to take you to gone. huh. one such a story shines on 13 year old deployed. i'm active is not kid that are mind me some who is using high talent to drive environmental change and that kids came to the limelight through how point 3. but she doesn't to just speak what she plans the seeds of hope through how one child 13 initiative, she's encouraging children to protect the environment. one supplement of

a time. we have to present age is all set equal. we saw high. yeah. well, you know, the, i don't what the hello, my name is, i catch up on some. i love to do poetry and that is what i do in the longest pages of i have ever lived is 25 to which was the because i had limited time, not see up to so i'm kind of and she's famous for addressing problems to poetry already at the very young age of possible set to model. remember, i quite remember when she was to yes, 6 months and we've got a call from the school that's the one had to his sites, a brief for him for the anniversary because she was able to memorize everything within that short period of time with 2 kids so for not so to continue help in my

school is a very fun place to be. i don't have a few a subjects, but i'm try my possible best to by law school with my curry at info also got a 16 regions. lucky i initiated a one todd one p project and college and children to plant a tree alongside harrison work. great. all from a town in the central region was does amazing green just so nice. but then icons who are correct and i see less cheese, which i'm not so happy about. so i just wrote this book to inculcate, into the minds of as a young people to help them know the importance of trees, how good trees are to the environment. i also teach them how to plan some and let them know about the different types of trees we have in the world. based on a numerous advocacy where she was selected by climate vulnerable for him. as yet

the mazda, cute and bus of the, to educate artist when the climate change, which led to participate in the cafeteria and 7 in egypt in 2020, to change the time in our life. well, we, we realize us something being a tread to exist. sense, and as you love these, you can sit down and see ourselves, why are we why the existing points of, by just a lucky a chance to talk to live with the poetry using the one t one talk project us there was suppose to the claimant's crisis in gonna africa and beyond. so from social media entertainment, to the pol protests and the voice of ports we're seeing today. how influence can shape the world around us. if you is as become a big business will off,

it goes here to the population and whether it's calling out in the quality, expose in injustice or planting seed for green or future. one thing is clear of voice is when used to responsibly can drive real change to the conversation doesn't stop here, turn us on our social media pages to share your thoughts, stories and how you are using your influence for good. let's skip inspiring one. another has to do more to be more and to never stop striving for a better future. now i leave you with this june from nigeria, an artist and social committee stage off falls, title to self support. indeed, see you next time to go the best, the best class, the tech structure, stuff. we go, i had started to get started, but i did. i detect my lease. i took my outside the leg, press get some bread with strain on my property because with this farmers

man i, we had stuff that we had by the sweat. at least we came pulling numbers because the

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be our guest at frankfurt and bought cd, managed by frank bought the dw news line from berlin. excitement built in paris had of the reopening of notes for dom cathedral 5 years after a devastating fire foreign dignitaries arrived in paris to celebrate the success of the restoration. while the waves from the same also coming up sir and rebel forces are widening their lightning assault in the syria, which reports that fighters are just 20 kilometers from the capital of damascus. enclosing in the unseen cities revel, commander has on a bill guntee. so deals were sled alliance was advancing on the southern gate of

the capital rebels from all.