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you lost on the run. starts the send, the a, c, d, w. the immersive art is appearing everywhere. color for exhibition skittering digital art installations have proven extremely popular with the public. in theory, these exhibitions should allow us to fully sink into the art. so how well do they work in practice? can they turn us all into art lovers? here's one example of immersive art made by turkish, american artists repeat an adult. but before we get into his work, let's go over the basics immersive art one. 0 one. what exactly is it immersive? comes from the latin word, the mercy o, which means to plunge into many are already familiar with immersion from the game world in virtual reality. when executed successfully, you feel like you're right in the mid all of the actions. some artists are using

some of the same elements, huge digital artworks, sometimes even with sound effects and smells that offer just a full sensory experience. immersive art concepts are flourishing. the international, our collective team lab broke again this world record for it's hugely successful immersive installations. more than 2000000 visitors came to see it and just one year, not that right. take a look at their new expedition team. lead borderless is less of a place. you visit in more of a place you experience the museum in tokyo, created by the collective team lab showcases digital art. instead of standing in front of the works, guest are invited to step inside them. the immersive installation bubble universe comes to life as you move around the physical experience as an expression of the artist, concept and philosophy, the people

tend to perceive the world as having independent entities which exist independently share with team lead borderless. we want to create an experience to the art works where the world is continuous and where the continuity of the world itself is spelled as beautiful. this 3 dimensional work is made up of spheres to generate light according to movements. as a person moves closer to spirit, the bubble will shine brightly and the light will spread to the nearest. interacting with light started by other movements. as a result of the technology, viewers aren't just observers. they become contributors to the work itself. the. i think that a space with the existence of other people changes the artwork,

the and that creates some sort of change for you to so that reciprocal relationship between you and the art work and other people can create an experience where people can further still have a sense of continuity in their 2 views studio team of artists are designing new immersive creations. it's a divers team that likes to experiment with new ways of making art. obviously, it's on a google, it is a special wrist. it's uh, a uh, i cannot hadaway engineers, software engineers and she's younger majors. advocates not to mention. think our reasons for me, so it defies type of piece of programmers. this is the use of the defense meteors, monitors, projectors had eighty's. well, you know, baltics whatevers. we try to create some things, the team that isn't the only player in the, immersed at our team. here in our,

the scanner easy teacher institutions are developing numbers that are projects like these installations by japanese photographer, mika. mean, i don't want to, why doesn't? there's a very few to some of the people the, i think today more than ever we, we, we, we're kind of leads hearing a certain way when it comes to art. so we don't want to make that effort of contemplation of dialogue. and so with the traditional article it, it's up to us to go to the artwork well, and this kind of immersed suspect, the goal. it's the artwork that comes to us that immersed us. the 2nd reason which is in more recent reason, i would say it's, it's, it's social media. these words are highly instead brown level. and also there's a 3rd ways into that, which is also contextual. i think it's so that because we were so deprived of an

eastern story, all experience of real life experience ever fig happened on a screen. it's all flat. so i think we all needed to get out to experience with a full body. i'm a fan of most of our triggers, all of your senses, which can be exhilarating and an error when it's easy to get stuck staring at your phone. and the striking installations are basically predestined for social media, speaking of which does it cheap in the art when it feels like everyone on instagram has a picture of it. here's archer, reader, michael conner. see a lot of positives about it. and you know, this idea of like taking a picture and putting yourself in, if it's a way of expressing your relationship with that are. but there are critical voices to exhibitions that take classic paintings by famous artists and turn them into huge video installations are marketed as immersive experiences and solar installations like those by team lab, which feature newly created immersive works. do they both count as are what some

practice? some of these experiences are definitive. we are. there is no question that it's made by an artist for the purposes of retros stick expression. and then thinking this medium and a new way. certainly when you're talking about something that's being offered as a commercial experience derived from an older or artist work calling that are with would be a bit more controversial. i mean, this certainly isn't free to colors art. can this be considered new art form your copy? this immersive exhibition on the life of free to carlo displeased almost all of the mexican painters works in a way they've never been displayed before. moving larger than life and accompanied by traditional music. the visitors to the expedition in berlin were impressed. that's the lovely thing about them, less of experience, you just, you just arrived. but where is you might go to gallery and see one picture by hand here you get a taste of of so many of it was. so you see that, that the whole catalogue of her would be picnic because the technology, the sound,

and it was also permit us to get a film worked really well. and it said with high performance projectors bring 3 to colors, paintings to life on walls, 5 and a half meters tall. the story for light is told in vivid detail, the quotes for tellos homewards taken from letters and diaries for family background. her relationship to her husband, the mexican revolution, and her health issues. tallow explorer with all of these topics to her places. but i'm, i'm impressed by her life in this colorful world. do you feel like you're right in the middle of it and experiencing the time, the way the artist it? because lots of good neighbors have other immersive expeditions. also try to get guess the feeling that they're right in the middle of the work to readers if use popular works for renaissance masters. crowd monet's,

colorful garden paintings. gustavo clips golden age works and the vincent den goes iconic paintings immersive exhibitions can run in parallel in different locations. but not everyone is so enthusiastic about these new forms of presenting and re packaging, or there's no creation. they just use a name as a label, just to attract people for something that is entirely fee, that also this regards in this respect, the artwork of this painters. they were not supposed to be immersive. obviously we can't know which frida kahlo would have thought about these immersive expeditions, but some living artists have no qualms about them. in fact, british painter david hockney worked on turning his own iconic paintings into a wall projections for this immersive showcase. no less striking, but far more abstract is work by artist for feet and at all. his use of artificial intelligence has made him a pioneer in the field of media art. the beauty of data is central to the work of

media artist or speak, an adult. his heart is exhibited, and the world's most influential museums. it's also displayed on building decides and, and public spaces by starts imagining data is it pigment data for me is not the number. data is a form of memory. and this memory can take any shape and form since 2016 or speak an adult has been using algorithms to create monumental data sculptures, constantly changing points, think nature, i get this that it gives the fluid dynamics that i love water and, and to move with the life and i believe that if they to paint it one day they to becomes of pigment. it's one drive. if you look a water, always safe. shifting at the root economic form in davos adults and verse of artwork, visualize the biodiversity of the amazon rain forest. i know my cup us, it is a human. i will never remember one me with an image of nature. i will never remember

how familiar with the levels of amazon. yeah. but the, using a allows me to go beyond my comments, whether it's the biodiversity, the amazon brain, waves or observations collected by the us based agency, nasa. the data for the kind of goals or is always chosen with the installation site in mind. for example, this project was created using 45 terabytes of data from the los angeles philharmonic digital archive. it was projected onto the exterior of the concert hall. immerse of art is also a topic in science. one of the pioneers of so called newest attics is to the next salmon from johns hopkins university school of medicine in the united states. her research focuses on how our impacts our brain. and she has a scientific explanation for all of the hype around the verse of art. i feel like

immersive art so much because they make us feel good. it brings to the forefront all of the sensory systems that we have been wired for and often don't use in our daily lives. so it's ideal being able to touch to smell, to feel, to see, to use the vibration of sound and music to really and live in our bodies. and our brains sensory experiences to deep synopsis, which connect different areas of the brain, storm and new, and ronald structure to be small changes, influence how we feel, think and behave for learning more and more that our well being our flourishing, our physical health and our role is highly influenced by the fact that we are wired for the parts and for a long time, i think we have set that aside and thought that the arts were nice to have

a luxury, something that you do when you have time. and now what we're finding is that they're as important as nutrition. good, sleep, and exercise. the parts are absolutely essential to our will be. so do you hate it or love it? what's your take on immersive expeditions? i think that can be a great way to learn more about art and artist. yes, there's an element of entertainment to them, but maybe that's not such a bad thing. do you think immersive art is worth type? let us know. take care and see you next time. the half way announced a story is almost the faint proxy movie, like almost wireless all over the label. i'm really good at the police police

pointing mostly part of that. the best way to stop the payment or google support for a little that the more than a few items already got to come on. the ceiling come with the effect of next on d, w, thinking into dissolved pollution from plastic waste space in the environment. and the people to content is sinking into the ocean. and the expectation of natural resources is destroying the environmental activists want to help the process. but can the on nation the see minutes on the w,

we say they're about never getting up every weekend on dw that's what it looks like. yeah. these people know what i fee of are pretty nice. fellows munoz in a cousin. i mean, you ok minutes and you'll come on several days and even it won't be annoying. they did a sample of gene calls. yes. the same day off was the input of cheek somebody, the forms online. on the head of the seo drawn, you'll see me to you. i don't even see, i don't know how much and bill, man, you know, and, but bring the titles on. so yeah, and you'll see all the time being points and we'll draw on this while we process. se samuels daniels a la jolla? nobody said it got so many guys that but so many things that assign the difficult moment which i'm a ford motor vehicle. definitely here and it's out of the way up on that of my head bags.