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cars on the cool. cool. great. but it's just me of the immersive art is appearing everywhere, colorful expeditions, skittering digital. our installations have proven extremely popular with the public in theory. these exhibition should allow us to fully sink into the art. so how well do they work in practice? can they turn us all into art lovers? here's one example of immersive art made by turkish american artist. speak an adult, but before we get into his work, let's go over the basics immersive art one. 0 one. what exactly is it immersive? comes from the latin word mercy o, which means to punch into many are already familiar with immersion from the game world in virtual reality. when executed successfully, you feel like you're right in the middle of the action. some artists are using some

of the same elements, huge digital artworks, sometimes even with sound effects and smells that offer just a full sensory experience. immersive art concepts are flourishing. the international art collective team lab brook, again, this world record for it's hugely successful immersive installations. more than 2000000 visitors came to see it and just one year, not that right. take a look at their new acquisition team. lead borderless is less of a place. you visit in more of a place you experience the museum in tokyo, created by the collective team lab showcases digital art. instead of standing in front of the work, guests are invited to step inside them. the immersive installation bubble universe comes to life. as you move around the physical experience as an expression of the artist, concept and philosophy, the people

tend to perceive the world as having independent entities which exist independently share with team and borderless. we want to create an experience to the ard works, where the world is continuous and where the continuity of the world itself is spelled as beautiful. this 3 dimensional artwork is made up of spheres to generate light according to movements. as a person moves closer to spirit, the bubble will shine brightly and the light will spread to the nearest. interacting with lights started by other men. as a result of the technology, viewers aren't just observers. they become contributors to the work itself the. i think the space with the existence of other people changes the artwork. the artist

galleries, the teacher institutions are developing numbers that are tragic. like these installations by japanese photographer, mika mean either why, why doesn't, there's a very few to some of the people, the asking me to be more than ever we, we, we, we are kind of lazy or even a certain way when it comes to art. so we don't want to make that effort of contemplation of dialogue. and so with the traditional article it, it's up to us to go to the artwork. well, in this kind of immersive spectacle, it's the artwork that comes to us that immersed us. the 2nd reason, which is the more recent reason i would say it's, it's, it's social media. these words are highly instagram level. and also there's a 3rd reason to that, which is also contextual. i think it's cool that because we were so deprived of any

sense or real experience of real life experience ever fix happen on his screen. it's all flat. so i think we all needed to get out to explain or is with a full body. i'm a fan immersive are triggers all of your senses, which can be exhilarating and an error when it's easy to get stuck steering at your phone. and the striking installations are basically predestined for social media, speaking of which does it cheap in the art when it feels like everyone on instagram has a picture of it. here's our traitor michael conner. see a lot of positives about it. and you know, this idea of like taking a picture and putting yourself in a way of expressing your relationship with that are. but there are critical voices to exhibitions that take classic paintings by famous artists and turn them into huge video installations are marketed as immersive experiences and solar installations like those by team lab, which feature newly created immersive works. do they both count as are less than

practice? some of these experiences are definitive. we are, there is no question that it's made by an artist for the purposes of richard stick expression and advancing in this medium and a new way. certainly when you're talking about something that's being offered as a commercial experience derived from an older art artist, work, calling that art was, would be a bit more controversial. i mean this certainly as been free to colors art. can this be considered new art form your copy? this immersive exhibition on the life of free to carlo displeased almost all of the mexican painters works. anyway. they have never been displayed before moving larger than life and accompanied by traditional music. the visitors to the expedition in berlin were impressed that the lovely thing about them must have experience. you just, you just arrived. but where is you might go to gallery and see one picture by her. here you get a taste of of so many if it was c c. that is, that the whole catalogue of her would be picnic because the technology, the sound,

was also permit us to get a film worked really well. they said with high performance projectors bring 3 to colors, paintings to life on walls, 5 and a half meters tall. the story for light is told in vivid detail the, the quotes for colors own words. taken from letters and diaries for family background. her relationship to her husband, the mexican revolution, and her health issues. tallow explorer with all of these topics to her art places. but i'm, i'm impressed by her life in this colorful world. you feel like you're right in the middle of it and experiencing the time, the way the artist did. because volkswagen could naples have other immersive expeditions. also try to give guess the feeling that they're right in the middle of the work to readers if use popular works for renaissance masters, crowd monet's,

colorful garden paintings, gustaf crimps golden age works, and the vincent then goes iconic. paintings immersive exhibitions can run in parallel in different locations, but not everyone is so enthusiastic about these new forms of presenting and repackaging are. there's no creation, they just use a name as a label just to attract people for something that is entirely fate. they'd also disregards in this respect the artwork of this painters. they were not supposed to be immersive, obviously, which you know, would frida kahlo would have thought about these immersive expeditions. but some living artist have no qualms about them. in fact, british painter david hockney worked on turning his own iconic paintings and to walk projections for this immersive showcase. no less striking, but far more abstract is work by artist for feet and at all. his use of artificial intelligence has made him a pioneer in the field of media art. the beauty of data is central to the work of

media artist received an adult. his heart is exhibited in the world, most influential museums. it's also displayed on building decides and, and public spaces by starts imagining data as a pigment. data for me is not the number. data is a form of memory, and this memory can take any shape and form. since 2016 repeat, an adult has been using algorithms to create monumental data sculptures. constantly changing quite i think nature, i get this. it gives the fluid dynamics that i love water and the and the move with the life. and i believe that if they paint, yvonne data becomes a pigment, it's one drive. it's like a water, always safe. shifting at the world economic forum and davos on adults and verse of artwork, visualize the biodiversity of the amazon rain forest. i know my cup us, it is a human. i will never remember one me with an image of nature. i will never remember

how familiar with the levels of amazon. yeah. but the, using a allows me to go beyond my comments, whether it's the biodiversity, the amazon brain, waves or observations collected by the us be agency nasa. the data very few of those aren't, is always chosen with the installation site in mind. for example, this project was created using 45 terabytes of data from the los angeles philharmonic digital archive. it was projected onto the exterior of the concert hall. immerse of our is also a topic in science, one of the pioneers, so called newest fedex is to the next salmon from johns hopkins university school of medicine in the united states. her research focuses on how our impacts our brain . and she has a scientific explanation for all of the hype around the verse of art. i feel like

immersive art so much because they make us feel good. it brings to the forefront all of the sensory systems that we have been wired for and often don't use in our daily lives. so it's ideal being at once in touch just now to feel to see, to use the vibration of sound and music to really and live in our bodies and our brains, sensory experiences, activate synopsis, which connect different areas of the brain and storm new new ronald structure to be small changes influence how we feel, think and behave for learning more and more that our well being our flourishing, our physical health and our role is highly influenced by the fact that we are wired for the parts. and for a long time, i think we have set that aside and thought that the arts were nice to have

a luxury, something that you do when you have time. and now what we're finding is that they're as important as nutrition. good, sleep, and exercise. the parts are absolutely essential to our will be. so do you hate it or love it? what's your take on immersive expeditions? i think that can be a great way to learn more about art and artist. yes, there's an element of entertainment to them, but maybe that's not such a bad thing. do you think immersive art is worth type? let us know. take care and see you next time the police special the mafia in germany,

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