here from the school counseling, missouri this, i'm afraid i'll never see him again. when, oh, you lost on the run. starts the send, the a c, d w. the welcome to the 77. i am victory wilson broadcast journalist time time events, m c. i am took a p c simply to severe. we're asking the question to influenza carries social responsibilities or is it just evicted? well, i receive all of the business. i am in favor of the social responsibility. i make a living of journalism, but i also believe that would great risk comes great responsibility. that means

creating content that informs challenges and sparks meaningful conversations. why staying true to my joining list of values? unfortunately, coming to she and you are watching the 77 percent today, we're taking a deep dive into the war. the influencing many social media stars have proven. they are not just 10 sans as they are. i didn't the set of the massive following scan amplify protests, challenge governments, and pressure, the powerful, often bypassing traditional media gatekeepers. let's look at how entering it. for example, the hash tag or reject finance build. 2024 moved from an online debate to nationwide protest canyon's rails and games to 2024 finance bill, which the government to later dropped off to jen z. lab demonstrations in nigeria burn. avoid silence during the countries elections disappointed phones. the boy reacted on x a. i talked to you to give sizing your processes,

but you chose to fly to meet the goal by star said to the flight and him died during the end fast process in october 2020 drawing. it would walk with us to it's a very different story from the jury and social command data. imagine vincent would say if the very back in black months, the influenza who has almost 2000000 followers exposed as calm, leading to popular 10 evangelist, prophets of jeremiah, fulfilling the firestone was selling marapoo soap. and what does that he claim to could wash away since cool, but to an illness. now pass. so jeremiah has suited very back black mine for criticizing his church match. but all those have raised doubts about whether influence as light came actually the moral authority or simply producing click bait . with that in mind, the question is, where do we draw the line between social responsibility and making a live in nigeria and social media stars. so victory wells and i'm stuck work

a piece is simply peas, have very different opinions about that. it seems easy. looks glamorous and anyone can do it. social media influence thing has young nigerian hooked the chunk of fame, the opportunity to stand out all with just a smartphone and your face. many, even seed as a quick pause to own lots of money with big cash to be owned for those who promote brands and companies, it's tempting. so i have 2 options for brands that i use to flash it. so i'm thinking, well, the good all the informing them about what's where, when next they have an event. so i am still striking a balance between be $92.00 and so on. the making money while influence it's legal spaced, broad costs of victory wilson is a fashion influenza, and also m. c's. events influence is like her own around $4000.00 a year with as little as $10000.00 father was will follow as usually means big of

bucks some massively popular content creators can earn almost $3000.00 post sponsored posed. but what happens when business politicians also want to to promote their brand? i think everyone, not just influenza is, should be well informed about the policy about what's happening in the country. because government is democrats, these of the people for the people by the people. it's tricky. influenza endorsement can and has influence over public opinion. chip woke up piece became famous on instagram for re enacting relationship troubles, now cosmetics companies pay, heard to promote their products. p, c's, politicians as justin. now the business talk that fit in slice seen always being is indeed business. so my business is to right or you have to paint in nigeria, it's increasingly common for political parties to pay influence as to spread this information about their opponents. p says she stays away from this type of work

because it's impact can be unpredictable. if you upwards of what's being the particular political parts. yeah. you'll be everywhere. that will be advertising. you. lots of people get to see you. this misinformation that goes viral more than you saying what it actually is where you are speaking fact, it doesn't go that well, but way of spreading, you know, and it also goes viral. in some cases, parties even exploit ethnic and religious tensions to boost reach with over 123000000 nigerians online. according to nigeria communications commission, this information can, must have an impact national debates everything you want. so anything you want in the world, you can get just by clicking on your form. i'm social media is just the range between you and the rest of the world. so social media is very powerful. with 75 percent of nigerian influence is promoting businesses and culprits. content

creation has become a livelihood experts say. when it comes to promoting politics though, there is still disagreement over where to draw the line. social media should be displayed and the right should be a stick to the right. so it's everybody's responsibility to make the nation greets ethics and responsibility. well, those are big questions. it's will be good to know how many of us with that into consideration, just like victory and peas, their social media platforms look very well managed, but also seem to align with the values. i'm a say i'm luckily we have just the crowds to get stuck in the 77 percent has an influence as in data. in lagos, nigeria, we've brought together the brightest social media move was i'm shake of in that area to tackle and just how much influence social media stars have. and it looks like victor olsen. i'm simply please have arrived. so let's join them on it is kim,

i need to kick off best for debates. the hello and welcome back to the 77 percent street debate. my name is edith kimani. i'm this week we a back in lagos, nigeria. now everything here in this country is done big. and this week we're going to talk about big influence as making big money. and the question is, do they have a big responsibility to society? who brought to us a discussion for me, the, some people with some big numbers of social media. let's start with was very mecca . your quite popular? like you took to kind of time, do you have about 6800000 follows? that's ridiculously big, right? so when you hear the parents of all question, do you have a responsibility to society based purely on your numbers? do you, what's your initial as a? yeah, i see you, i have a responsibility to my, to the society. okay. so is it even fed to us social media influenced us to have

a responsibility victory? i want to ask you this question because when you look at what's happening on the continent of africa, they have been protests in every corner. should it then be, was there a because job to stand there or took to can say, hey guys, this and this, and this is what we need to do. so as i an influenza as to how the lodge for millions you have the ability to influence decisions. so it is your duty, your own civic responsibility as a citizen of a country to participate in social discourse of the democratic society that we're leaving. so let me ask some here because you actually run an agency that manages these kinds of social media influence says so at what point does it become a philosophical question of doing good and society? the main reason why we're sticking with those that have a lifelong is because wanna take advantage of yeah, you know, the following, which debuted them. so they are, you know, striving every day. you to see how it is create those create contents. you almost cried because the sweats on the sun on the rain. so now this guy has 6, medium plus follows. now you're wanting to go about doing social responsibility. it

is not that you had somebody at the back here say it's not up here real good to who was that? yeah, that was mean that was me. um. i mean honestly i'm not saying don't lend your voice to social causes and stuff. i'm just saying, do your research, i think you most of creates those linda voices or take off the sure responsibility because it will give them numbers because it is a trend at the time. and that's one of the of great, those do jump on trends. all right, let me ask a doctor here because you're influencing and we're talking about risk, that's very risky, because you might give advice online, somebody takes it and then they become and will, are you then to be held responsible for your advice? when we talk about being on influenza, influenza is more or less, you are more or less in need to. you'll have to ensure that any information that you're putting out there has been filled out the researched by the by science. okay . you're seeing influence as a lead does. is that always true? all influence is anita. yes i, i strongly agree because you can have 6 medium for the was i got no leading them

anywhere being on the flip side, the very possible place to be, sorry, let me just come here because i've had to know you don't think that all into us as a need, know, i think we're a regular people that just happened to make contents not really done just the regular the best and that sweets mentions shells, civic responsibility and all that. yeah. but what does that stop, an of the mentor is supposed to be to begin. if we have to take, you know, what, they are real estate, you pay us like to go from a sleeve citizen. you're not doing it as an influenza, it's every citizen civic responsibility. it's important that that's why you do governments and your secondary school because to be teachers mode that is important that you know about the government of your country. so it's not that influenza response abuse is civic responsibility. all right? first of all, i feel government is just stop and then i tell you that you're saying okay as a regular person, but it's not regular people. you invite to it here it's influence. that's right.

that you cannot expect so as to continue doing the government's shoulder. it is on say, then what then about then we'd get we, you know, we always say these i did with great power comes great responsibility. your moving numbers. people off swayed by your thoughts. so when people get sweet to a side by your thoughts on what you are thinking, you are leading people. what you're saying now is that i can be accountable for swinging your opinions you showed pass. let me hear from some people here. because so many students that doesn't mean that have sense hard next week, because 1st of all, i mean i must keep them economically done. i don't really have, since i don't have wisdom and the 1st been for people to go into reflecting the morning. so i don't think that the person that comes to my mind when i'm going to place these to lead people. me when would i be lead to myself. okay. all right, let me speak to. tasha here. thank you for joining us. is a bit late, but you made it. so we're talking about the choices and you've made

a choice that with your huge following, you're going to go into philanthropy. did you feel like this was sort of twisted out to view, or was it a natural progression? and outcome, i get the fact ok where if lane says where he had to make money, but i feel like we can always check the balance. you can make money well, directly impacting the lives of the people that follows you. because at the end of the day, waiting up and seeing how the country is like we all can not make it. so from outside of the table, you have to get involved in the table and the payments and making a video to tell everybody you know what the kids get to f and bbc like. let's make this happen. like why the, if not, if the government calls and says, hey, we have a campaign against cholera, we need you to do us good for us when you took took. are you doing it for free? first of all. first of all, she says as well, if it to be positive impact, yes i would. but then the money has to come 1st. so how do we, how, how do we know? how do we know the difference between when you're really saying something for real when you're saying it because these a beautiful paycheck at the end of that?

well, we just often know. okay, so just do i follow you don't trust me, don't follow me. simple as okay, let me hear from some people here. are you taking the job for free? are you doing it for free? because for the good of society? well, are you charging or are you charging? you will not blame anybody for wanting to ask for money if you don't check them when you wait. going to make the money from way induced going to way we have to help ourselves. we equate up what you just bought. so i'm mean, i misplaced that in lifestyle clothes. now you know, no drugs that why men do that. yeah. okay. tell me, tell me a little bit about what it's like to be an influence like here. what's that? lifestyle is a 2, so it's expensive. doesn't give me that address. oh my god, the make up the go ahead and the fee would be not implants. that is, you have no excuses, your fluids and i want to know why you know me to know. like to show you cannot be unemployed as the inflows and lifestyle i, you don't look the pets. kindly call me or we come read drugs. no, i mean what's, what's, what's what yeah, do you have the car wash and then we we have

absolutely every right because the lifestyle cause we're not going to replace uh the whatnot implies in your life. so replacing what you do and all of that kind of . so let me ask a m a k. that's easy. is that the experience for you as well as an influence? so do you have to spend cash to get cash the get it out? i think it's kind of expensive. i'm not, i'm not sure it's going to buy while we are, you know, but like creating content is quite expensive because i'm going to like the color. i'm on the author the same job because official. um yeah, the location, i'm good. yeah. the diesel, even even the concept itself might see cost as someone who has an influence, the whole focus is on social causes. i do not believe any other influenza who chooses not so one you don't make as much money. so you won't have as many followers, people don't really care as much about social cause as you think they do. because people got bills to pay, right? so it is what it is. i didn't them. so if with one big business versus social

responsibility, most people are going to sue's big business. it is what it is. so as we wrap up, i want to know because victory suggested that there has to be some kind of balance where you have your influence. but you're still responsible citizens. yeah. so ways to balance any ideas of how we construct the balance. so i'm let me get from you. so the balance is very clear as the contents great to have any plan. so make sure you actually viewed, you're following to some where you are actually comfortable with that. okay. if i stop now, i won't really shake and then we can take on social responsibility. okay, let me hear one final thoughts and then we'll close this conversation to sorry, i think we have to educate the influenza us. whatever we do, we just stand with nigeria. if you post that on your talk to us, it says in lots to the people. so you will do everything from your end to make i do a bit and that's all we are asking for. yeah. okay, well,

thank you so much for your views. thank you so much to all the influence of yet today. we as usual, stuck with what appears to be a rather simple question. gender based on influence, a big business or social responsibility based on the answers here. i think we still need to keep talking about that the jury is to, i'll send that one, but from me, thank you for watching. the thank you for a wonderful discussion, but to be on the brand deals and follow accounts. there's a deeper question when the industry is driven by profit deals. does that release the individual from social responsibility? is that something to definitely think about? however, movements like fees must fall in south africa overall grade lessons. student leaders stood up against the systemic inequality is in education now a decade ago, demanding change, not just for themselves, but for future generations. these young leaders showed the world the strength of

collective action. i'm the urgency of challenge an outdated systems. this is another level of influence, and i'm depending on how you see it. the games are not always so obvious in the beginning. the reality is that society has the time for us as we begin sandals running around causing chaos. i think that the student movements get a bad rap really, really bad rap because all that people see is the violence, but they don't know what has to happen in order to get to that stage. and so i'm going to visit you just lovely dealing with people want. well, i don't care and you know, was the one listening. and so he now in a post, he's my for united way the media. we're academia itself is loading things in the school. as you know, there's a visionary movement in a post and the projects that i forgot. but at the time of season i school moved very isolated and we were treated as patriot and shoulder if you didn't understand

the reality of us as opposed to slides. it's almost been a decade, the students movement fuels by the high cost of university fees. and the sense that the education system was talked in the opposite side colonial past colonial structures with toppled under the hash tags. what's most full of the students demand that the university fees must full. so the patrick issue on this, not only accessible to reach the students funky page to accomplish this, but it will also mess with polls by police. and the university is private security investment, which what does this mean? so because we cause ungovernable diversity we took over from the management, it's much harder to organize when they all private security with rifles guiding different buildings. and as much time to organize when even during new teams piece was the quote. and for the time to shut down the campuses,

the pressure on the university is to agree to some of the demands to be believable, bethany's rumor agreed of and called for free education. but now we need it done to state how is going to be funded. we know that transportation never came, and so there's obviously just a tactic to the mobilize us and it was very effectively 9 years down the lines, students with places of advocates, best universities still here losing debt supports due to outstanding debt in 2024 over 1900000 students applied for financial aid. it just feels like every single generation is going to fight. they best fight. and then woke 2 steps forward, 10 steps back and we keep advancing. we do have just an incredibly slow rate. and what did they learn from me?

during season we was young, we were making things up as we went along. one of the things picked up to us a made as is young people to refuse most folks is that to do also to your m go out to our communities involved them organize, mobilize and organize and elect members that you trust that i've betted also mobilization that is directly talking to the institution you're protesting. my hope is that we as young africans can revive the spirit of an african struggle that we can support each other. as was the case in the sixty's in the seventy's. there's a need for us to go back to our roots and to read and to none, and to speak to, i'll do. and so i'm very excited for what the future holds for young africans who are taking their power back of your last week ends in do taking box power.

and there is always a way to draw a balance between your passion and how it can drive positive change. my journey as a journalist, for example, has me shipped by a commitment to telling stories. that's my job. i've witnessed how impactful storytelling can mobilize communities on spot community for this course, both on an offline. it's also no longer just about reporting events, but it's becoming part of the conversation. i'm doing so transparently too. so from south africa, i want to take you to gone. huh. one such a story shines on 13 year old deployed. i'm active is not kid that are my new son who is using high talent to drive environmental change. and that kids came to the limelight through how point 3. but she doesn't to just speak what she plans the feeds of hope through how one child 13 initiative, she's encouraging children to protect the environment. one supplement of a time,

the way up to the same page is all that we saw. hi. yeah. well, you know, the, i don't what the hello, my name is, i casual mine some i love to do poetry and that is what i do in the longest pages of i have ever lived is 25 people. which was stuff because i had limited time. not see up to so i'm gonna and she's famous for addressing problems to poetry. all right, you have to very young age of possible set to model. remember i quite remember when she was to yes, 6 months and we've got a call from the school. that's the one, had to have sites and proof for him for the anniversary because she was able to memorize everything within that short period of time. you took it off or not. so to continue help in my school is a race from place to be. i don't have a few

a subjects, but i'm try my possible best to by law school with my curry at info also gone in 16 regions. lucky i initiated a one todd one p project encouraging children to plant a tree alongside harrington white grain. oh, from a town in the central region was does amazing green just so nice. but then icons who are correct and i see less cheese, which i'm not so happy about. so i just wrote this book to inculcate, into the minds of the young people to help them know the importance of trees, how good trees are to the environment. i also teach them how to plan some and let them know about the different types of trees. we have in the world based on had numerous advocacy where she was selected by climate vulnerable for them,

as at the mazda cute and best buy, but to educate addis on the climate change, which led to participate in the cafeteria and 7 in egypt in 2022 teams that comes at a time in our life. well we, we realize us something being a tread to our assistance. and as you love these, you can sit down and see those. why are we why the 2 points of bias. lucky attempts to talk to elijah to poetry using the one to one talk project . us there was supposed to deployments crisis in gonna africa and beyond. so from social media entertainment to the power of protests and the voice of ports we're seeing today. how influence can shape the world around us? it's use as become

a big business will off it gets here to the population and whether it's calling out in the quality, expose in injustice or planting seed for green or future. one thing is clear of voice is when used to responsibly can drive real change. and the conversation doesn't stop here, turn us on our social media pages to share your thoughts, stories and how you are using your influence for good. let's skip inspiring, one another to do more, to be more and to never stop striving for a better future. now i leave you with the student from nigeria, an artist, and social comment, age all falls, title to self support. indeed, see you next time this class. so be glad tech structured, even research studies. we tell i had studies that it gets to be done by the tech bodies. i go outside the leg, press get some bread strain on my property because we the spanish

man i we had stuff that we had, but at least we came to the

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