the, the welcome to the 77. i am victory wilson broadcast journalist times and events m. c. i am took a p c k. a simply to severe. we're asking the question to influenza carries social responsibilities or is it just evicted? well, i received word of the business. i am in favor of a social responsibility. i make a living of journalism, but i also believe that would great risk comes great responsibility. that means creating content that informs challenges and sparks meaningful conversations. why

staying through to my joining list of values? unfortunately, coming to she and you are watching the 77 percent. today, we're taking a deep dive into the war. the influencing manager, social media stars have proven. they are not just turn sets as they are adjusting the set of the massive following scan amplified protests. challenge governments on pressure, the powerful also, and bypassing traditional media gatekeepers. let's look at how entering it, for example, the hash tag or reject finance built 2024. moved from an online debate to nationwide pro test canyons railed against the 2024 finance bill, which the government to later dropped off the agenda. the lab demonstrations in nigeria, britain, a voice silence during the country's elections disappointed phones. the boy reacted on x a. i talked to you to keep fighting your process, but you chose to fly to me. the girl was saw stats and the slides in him died

during the and sauce process in october 2020 drawing. it would walk with us to it's a very different story from the jury and social comment data. imagine vincent would say if the very back black mine, the influenza who has almost 2000000 follows exposed as calm, leading to popular 10 evangelist prophets and jeremiah, fulfilling the past or was selling marapoo soap. and what does that he claim to could wash away since cool, but the i'm even illness now passed. so jeremiah has suited very back black mine for criticizing his church, match the parts. all those have raised doubts about whether influence as light came . i truly the moral authority or simply producing click bait with that in mind. the question is, where do we draw the line between social responsibility and making a living nigeria and social media stars of victory wilson and stick woke a piece is simply peas, have very different opinions about that. it seems easy,

looks glamorous, and anyone can do it. social media influence thing has young nigerian hooked the chunk of fame, the opportunity to stand out all with just a smartphone and your face. many, even seed as a quick pause to own lots of money with big cash to be owned for those who promote brands and companies. it's tempting. so i of fluids for brands that i use to flush it. so i'm thinking with the good, all the informing them about what's where, when next they have an event. so i am still striking a balance between b 92 and so on. the making money while influence it's legal spaced, broad costs of victory wilson is a fashion influenza, and also m. c's. events influence is like her own around $4000.00 a year with as little as $10000.00 father was more followers usually means big bucks. some massively popular content creators can earn almost $3000.00 per sponsor

posed. but what happens when business politicians also want to to promote their brand? i think everyone not just thinks the lenses should be well informed about the policy about what's happening in the country. because government is democrats, these of the people for the people by the people. it's tricky. influenza endorsement can and has influence over public opinion. chip woke up piece became famous on instagram for re enacting relationship troubles now cause methics companies pay heard to promote that products. p. c's politicians as justin. now the business pause. 5th in slicing always being is indeed business. so my business is to be friends or you have to paint in nigeria, it's increasingly common for political parties to pay influence as to spread this information about their opponents. p says she stays away from this type of work because it's impact can be unpredictable. if you ibex of what's being the

particular political fights. yeah. you'll be everywhere. that will be advertising. you. lots of people get to see you. this misinformation that goes viral. then you're saying what it actually is, what you're speaking fact, it doesn't go about, well, but way of spreading, you know, and it also goes viral. in some cases, parties even exploit ethnic and religious tensions to boost reach with over 123000000 nigerians online. according to nigeria communications commission, this information can, must have an impact national debates everything you want. so anything you want in the world, you can get just by clicking on your form. i'm social media is just the range between you and the rest of the world. so social media is very power. with 75 percent of nigerian influence is promoting businesses and culprits. content creation has become

a livelihood experts say when it comes to promoting politics though, there is still disagreement over where to draw the line. social media should be displayed and right shouldn't be ethically right. so if everybody's responsive and it's, it's a make the nation greets or ethics and responsibility. well, those are big questions. it's will be good to know how many of us with that into consideration, just like victory and peas. the social media platforms look very well managed, but also seem to align with the values. i'm a say i'm to, luckily we have just the crowds to get stuck in the 77 percent has an influence. as in data. in lagos, nigeria, we've brought together the brightest social media move was i'm shake of in that area to tackle and just how much influence social media stars have. and it looks like victor olsen. i'm simply peas have arrived. so let's join them and it is kim,

i need to kick off best for debate, the hello and welcome back to the 77 percent street debate. my name is edith kimani. i'm this week we a back in lagos, nigeria. now everything here in this country is done big. and this week we're going to talk about big influence as making big money. and the question is, do they have a big responsibility to society? who brought to us a discussion for me, the, some people with some big numbers of social media. let's start with was very mecca . your quite popular? like you took to kind of time, do you have about 6800000 follows? that's ridiculously big, right? so when you hear the premise of all question, do you have a responsibility to society based purely on your numbers? do you, what's your initial as a? yeah, i see you have a responsibility to my, to the society. okay. so is it even fit to ask social media influenced us to have a responsibility victory? i want to ask you this question because when you look at what's happening on the

continent of africa, they have been protests in every corner. should it then be, was there a because job to stand there or took to can say, hey guys, this and this, and this is what we need to do. so as an influenza, to have the lodge for the waiting to have the ability to influence decisions. so it is your dude see your own civic responsibility as a citizen of a country to participate in social discourse of the democratic society that we're leaving. so let me ask some here because you actually run an agency that manages these kinds of social media influence says so at what point does it become a philosophical question of doing good and society? the main reason why we're sticking with those that have a lifelong is because wanna take advantage of yeah, you know, the following, which debuted them. so they are, you know, striving every day. you to see how it is create those create contents. you almost cry because the sweats on the sun on the rain. so now this guy has 6, medium plus follows. now you wanting to go about doing social responsibility. it is not there to have somebody at the back here say it's not up here real good to who

was that? yeah, that was mean bear with me. um. i mean honestly i'm not seeing don't lend your voice to social causes and stuff. i'm just saying, do your research, i think you most of creates us linda voices or take off to share responsibility because it will give them numbers because it is a trend at the time. and that's one of the of great, those do jump on trends. all right, let me ask a doctor here because you're influencing and we're talking about risk, that's very risky, because you might give advice online, somebody takes it and then they become and will, are you then to be held responsible for your advice? when we talk about being on influenza, influenza is more or less, you are more or less in need to. you have to ensure that any information that you up with, you know, there has been filled out the researched by the by science. okay. you're seeing influence as a lead does. is that always true? all influence is anita. yes i, i strongly agree because you can help 6000000 for the was i know leading them anywhere being on the flip side, the very possible place to be. sorry,

let me just come here because i've had to know you don't think that all into us as a need. know, i think we're a regular people that just happened to make contents. not only done just the regular, the best and that sweets mentioning so show civic responsibility and all that. yeah . but what does that stop and complimentary supposed to be to begin? if we had said, you know, but they are real estate, you pay of select the cost many sleeve seats has, then you're not doing it as an influenza, it's every citizen civic responsibility. it's important that that's why you do governments and your secondary school because to be teachers mode that is important that you know about the government of your country. so it's not that influenza response abuse has civic responsibility. all right, 1st of all i feel government is just stop and then i tell you of that, just say, okay, as a regular person, but it's not regular people, you mean invited here it's influence, that's right. that you cannot expect so as to continue doing the government's show,

it is on say in but then, but then we'd get, we, you know, we always say these i did with great power comes great responsibility. your moving numbers, people off swayed by your thoughts. so when people get sweet to a side by your thoughts on what you are thinking, you are leading people. what you're saying now is that i can be accountable for swinging your opinions you showed pass. let me hear from some people here. because so many students that doesn't mean that have sense. hard actually, because 1st of all, i mean i'm excuse me media and i don't really have since i don't have wisdom and the 1st been for people to go into financially no more need. so i don't think that the person that comes to my mind when i'm going to place these to lead people. me when would i be lead to myself. okay. all right, let me speak to. tasha here. thank you for joining us. is a bit late, but you made it. so we're talking about the choices and you've made a choice that with your huge following, you're going to go into philanthropy. did you feel like this was sort of twisted

out to view, or was it a natural progression? and outcome, i get the fact ok where if lane says where he had to make money, but i feel like we can always check and balance. you can make money well, directly impacting the lives of the people that follows you. because at the end of the day, swain up and seeing how the country is like we all cannot make it so from outside of the table, you have to get involved in the table. and if we may have to make it a video to tell everybody you know what the kids get to at the end, bbc like, let's make this happen. like why the, if not, if the government calls and says, hey, we have a campaign against cholera. we need you to do us good for us when you took took. are you doing it for free? first of all. first of all, she says, well, if it to be positive impact, yes i would. but then the money has to come 1st. so how do we, how, how do we know, how do we know the difference between when you're really saying something for real when you're saying it because these a beautiful paycheck at the end of that? well, we just often know. okay, so just do i follow you don't trust me,

don't follow me. simple as okay, let me hear from some people here. are you taking the job for free? are you doing it for free? because for the good of society? well, are you charging or are you talking? you will not blame anybody for wanting to ask for money if you don't check them when you wait. going to make the money from way induced going to way we have to help ourselves. we equate opportunities as well. so i'm mean, i misplaced that in lifestyle clothes. now you know, new drugs that why men do that? yeah. okay. tell me, tell me a little bit about what it's like to be an influence. like here, what's that lifestyle? is that too? so it's expensive. it doesn't give me the address. oh my god, the make up the go ahead and the fee would be $9.00 implants. that is you have no squeezes your fluids and don't want to know why you know me to know. like to show you cannot be unemployed as the inflows and lifestyle i, you don't look the pets. kindly call me or we come read drugs. no, i mean what's, what's, what's what? yeah. what car wash and then we we have

absolutely. yeah. be right. because the lifestyle cause we're not going to replace uh the whatnot implies in your life. so placing what you do and all of that kind of . so let me ask a m a k. that's easy. is that the experience for you as well as an influence? so do you have to spend cash to get cash the get it out? i think it's kind of expensive. i'm not, i'm not sure it's going to buy while we are, you know, but like creating content is quite expensive because i'm going to like the color. i'm on the i'll try the same job because of the show. um yeah, the location, i'm good. it's all, even, even the concept itself might the cost. as someone who has an influence, the whole focus is on social causes. i do not believe any other influence of who chooses not so one you don't make as much money so you won't have as many followers . people don't really care as much about social cause as you think they do. because the people got bills to pay, right? so it is what it is, i didn't. so if with one big business versus social responsibility, most people are going to choose big business. it is what it is. so as we wrap up,

i want to know because victory suggested that there has to be some kind of balance where you have your influence, but you're still responsible citizens. yeah. so ways to balance any ideas of how we construct the balance. so i'm let me get from you. so the balance is very clear as the contents great to have any plan. so make sure you actually viewed, you're following to some where you are actually comfortable with that. okay. if i stop now, i won't really shake and then we can take on social responsibility. okay, let me kill one final thoughts and then we'll close this conversation to sorry, i think we have to educate the influence us. whatever we do, we just, i'm with nigeria. if you post that on your talk to us, it says in lots so that people so you will do everything from your end to make i do i did that and that's all we are asking for. yeah. okay. well, thank you so much for your views. thank you so much to all the influence of yet today we as usual, a stuck with what appears to be

a rather simple question. generation influence a big business or social responsibility based on the answers here. i think we still need to keep talking about that the jury is to, i'll send that one, but from me, thank you for watching. the thank you for a wonderful discussion, but to be on the brand deals and follow accounts. there's a deeper question when the industry is driven by profit deals. does that release the individual from social responsibility? it? is that something to definitely think about. however, movements like fees must fall in south africa overall as great lessons. student leaders stood up against the systemic inequality is in education now a decade ago, demanding change, not just for themselves, but for future generations. these young leaders showed the world the strength of collective action. i'm the urgency of challenging outdated systems. this is another

level of influence, and i'm depending on how you see it. the games are not always so obvious in the beginning. the reality is that society, yes is high for us as we begin sandals running around causing chaos. i think that the student movements get a bad rap really, really bad rap because all that people see is the violence, but they don't know what has to happen in order to get to that stage. and so i'm going to visit you just lovely dealing with people want. well, i don't care and you know, was the one listening. and so he now in a post, he's my for united way the media. we're academia itself is loading things in the school as this. you know, there's a visionary movement and of course, the new projects that i forgot. but at the time of season i school moved very isolated and we were treated as patriot and shoulder if you didn't understand the

reality of us as opposed to flags. it's almost been a decade. the students who have meant fuels by the high cost of university fees, in the sense that the education system was talked in the opposite side colonial past. clone instructions with toppled under the hash tag. what's most full of the students demand that the university fees must full. so the patrick issue on this, not only accessible to reach the students funky page to accomplish this, but it will also mess with polls by police and the university is private security. it that's more manageable to what does this mean? so because we cause ungovernable diversity we took over from the management, it's much harder to organize when they all private security with rifles guiding different buildings. and as much time to organize when even during new teams piece was the quote. and for the time to shut down the campuses, put enough pressure on the universities to agree to some of the other minds to be

better for that than juma agreed of and called for free education. but now we need it done to state how is going to be funded. we know that transportation never came . and so there's obviously just a tactic to the mobilize us and it was very effectively 9 years down the lines, students with places of advocates, best universities still here losing debt supports due to outstanding debt in 2024. over 1900000 students applied for financial aid. it just feels like every single generation is going to fight. they best fight. and then woke 2 steps forward, 10 steps back and we keep advancing. we do, but at just an incredibly slow rate. and what did they learn from me during the season? we were young,

we were making things up as we went along. one of the things, things that you also made as is young people to refuse most folks is that to do also to your m go out to our communities to involve them organize, mobilize and organize, and or elect members that you trust that are vetted also mobilization that is directly talking to the institution, you'll protesting. my hope is that we as young africans can revive the spirit of had african, a struggle that we can support each other. as was the case in the sixty's in the seventy's. there's a need for us to go back to our and to read and to nod and to speak to, i'll do. and so i'm very excited for what the future holds for young africans who are taking the power back in your last week ends in do taking box power.

and there is always a way to draw a balance between your passion and how it can drive positive change. my journey as a journalist, for example, has me shipped by a commitment to telling stories. that's my job. i've witnessed how impactful storytelling can mobilize communities on spot community for this course, both on and offline. it's also no longer just about reporting events, but it's becoming part of the conversation. i'm doing so transparently too. so from south africa, i want to take you to gone. huh. one such a story shines on 13 year old boy it's, i'm active is not kid that are my new son who is using high talent to drive environmental change. and that kids came to the limelight through how play 3. but she doesn't to just speak what she plans the feeds of hope through how one child 13 initiative she's encouraging children to protect the environment. one supplement of a time. we have to present teachers of that. we saw high. yeah. well,

you know, i don't what the hello, my name is, i casual mind some. i love to do poetry and that is what i do in the longest pages of i have ever lived is 25 to which was stuff because i had limited time. not see up to so i'm gonna and she's famous for addressing problems to poetry. all right, you have to very young age of possible set to model. remember i quite remember when she was to yes, 6 months and we've got a call from the school. that's the one, had to have sites and proof for him for the anniversary because she was able to memorize everything within that short period of time with 2 kids. so for not so to continue help in my school is a race for me please to be. i don't have a few a subjects,

but i'm try my possible best to by law school with my car yet in full, also of goodness, 16 regions. lucky i initiated a one child one project encouraging children to plant a tree alongside harrington white gray from a town in the central region was does amazing green just so nice. but then icons who are correct and i see less cheese, which i'm not so happy about. so i just wrote this book to inculcate, into the minds of as a young people to help them know the importance of trees, how good trees are to the environment. i also teach them how to plan some and let them know about the different types of trees we have in the world. based on had numerous advocacy where she was selected by climate vulnerable for them. as the, at the mazda, cute and best of the, to educate addis on the climate change,

which led to participate in the cafeteria and 7 in egypt, in 2022 teams. that comes at a time in our life. well we, we realize us something being a trip to i just since. and as you love these, you can sit down and see ourselves. why are we why the 2 same points of bias? lucky attempts to talk to elijah that poetry using the one t one talk project us or respond to the claimant, the crisis thing, gonna africa and beyond. so from social media entertainment, to the pol protests and the voices of forts we've seen today. how influence can shape the world around us? if you is as become a big business will off it gets here to the population and whether it's calling out

in the quality, expose in injustice or planting seed for green a future. one thing is clear of voice is when used to responsibly can drive real change. on the conversation doesn't stop here, show us on our social media pages to share your thoughts, stories and how you are using your influence for good. let's skip inspiring, one another to do more, to be more, and to never stop striving for a better future. now i leave you with this to him from nigeria, an artist, and social commentary. job falls, title to self port. indeed, see you next time to go to this class. so because that text i should give you that stuff. we go, i had started with them, but it gets to be done by the tech bodies outside the leg. press get some bread with strain on my property. because we the 1st man i,

we next step is probably just west, at least we can help because the

the meet the worker of the future if name $50.00, it's qualification, the tennessee and it goes up old modest. so she wants develop is wanted to revolutionize evan traffic. so when could i get to work tomorrow today? in 30 minutes on d w. hi, i'm a 5, and i'm this name. hello, i'm being con, i'm. of course, i'm going to have an

e mail. in indonesia, their love is considered tab. people here tend to hold deeply traditional views, especially about relationships. we talked to couples funding for their loved. we are running why, of noble? in 90 minutes on d w the hey, you're looking for something of the outcome c, d, w on your portal to pick trainers and clips from the server docs. and in this story here. so just to click away watching this video, see what's going on. hello and a warm welcome to you. i would use around neat,

unusual people. yes, i am very easy. describe this fascinating cases. you've kind of bloom office. thank a little great idea. let me show you. check out the contents 9. does your journey get inspired? where is mohammed sub for my nephew? give me a decent meeting. we don't know what's going on. i'm it set off, fled from north any rock. and he became one of hundreds of migrants who vanished every year. somewhere in no man's land lies between batteries and clear if you choose become pools in a cru see openness,

a cool conflict with oh you lost on the run starts december 18th on dw, the. this is the, the news coming to live from berlin. i'll sincere and president bush, i last saw pines asylum in moscow after fleeing the revel takeover of damascus. siri and celebrate the end of 50 years of the outside families, oppressive rule healing. what's the rebels are calling a new era for the country? and many who fled the civil war makes the journey home crossing into syria from neighboring countries. millions of syrian refugees have been scattered across turkey 11 on in jordan for more than a decade. plus south korean president you and so you'll is slapped with a travel band as investigators. pro is short lived declaration of.