of the one derek gold to health smart nature, the more likes watching it on youtube. dw documentary, the welcome to the 77. i am victory wilson broadcast journalist times and events m. c. i am took up p c. k. a simply to severe were asking the question to influenza carries to show responsibilities or is it just evicted? well, i received word of the business. i am in favor of a social responsibility. i make a living of journalism, but i also believe that would great risk comes great responsibility. that means creating content that informs challenges and sparks meaningful conversations. why

staying through to my journalistic values? i'm finally coming to she and you're watching the 77 percent today. we're taking a deep dive into the war. the influencing man, social media stars have proven. they are not just turn sets as they are ident, the set of the massive following scan, amplify protests, challenge governments on pressure, the powerful, often bypassing traditional media gatekeepers. let's look at how entering your, for example, the hash tag or reject finance bill 20. $24.00 moved from an online debate to nationwide protest canyon's rails against the 2020 full finance bill, which the government to later dropped off the agenda. the lead demonstrations in nigeria, britain, a voice silence during the countries elections disappointed funds born, the boy reacted on x a. i talk to you to keep fighting your process, but you chose to fly to me. the girl because tossed sides and the flies in him died

during the end sass process in october 2020 drawing it would walk with us to them. it's a very different story from the jury and social comment. they don't imagine vincent would say if the very back black mine the influenza who has almost 2000000 follows exposed as calm leading to popular 10 evangelist prophets and jeremiah, facing the past, always selling marapoo soap. and what does that he claim to put wash away since. cool, but the i'm even illness now past so jeremiah has sued very back black mine for criticizing his church match or but others have raised doubts about whether influence as light came actually tomorrow, or story t or simply producing click bait. with that in mind, the question is, where do we draw the line between social responsibility and making a live in nigeria and social media stars. so victory wilson and stick woke up piece is simply piece how very different opinions about that. it seems easy. looks

glamorous, and anyone can do it. social media influence thing has young nigerian hooked the chunk of fame, the opportunity to stand out. oh, with just a smartphone and your face. many even seed as a quick pause to own lots of money with big cash to be earned for those who promot brands and companies. it's tempting. so i flew in full brands that i used to flash it. so i'm thinking, well, the good all the informing them about what's where, when next they have an event. so i am still striking a balance between b 92 and so on. the making money was influence in legal space. broad cost of victory. wilson is a fashion influenza, and also m c's. events. influence is like her own around $4000.00 a year with as little as $10000.00 father was will follow as usually means big bucks. some massively popular content creators can earn almost $3000.00 per sponsor

pose. but what happens when business politicians also want you to promote the brand? i think everyone, not just influenza is, should be well informed about the policy about what's happening in the country. because government is democrats, these of the people for the people by the people. it's tricky. influenza endorsement can and has influence over public opinion. chip woke up peace became famous on instagram for re enacting relationship troubles now cause methics companies pay heard to promote their products. these sees politicians as justin. now the business pause in slicing always being is indeed business. so my business is to be friends or you have to paint in nigeria, it's increasingly common for political parties to pay influence is to spread this information about their opponents. p says she stays away from this type of work because it's impact can be unpredictable if you upwards for what's being the

particular political fights. yeah. you'll be everywhere that will be advertising. you. lots of people get to see you. this misinformation that goes viral more than you saying what it actually is. while you're speaking fact, it doesn't go that will be a way of spreading. and it also goes viral. in some cases, parties even exploit ethnic and religious tensions to boost reach with over 123000000 nigerians online. according to nigeria communications commission, this information can last have an impact national debates everything you want. so anything you want in the world, you can get just by clicking on your form. i'm social media is just the range between you and the rest of the world. so social media is very powerful. with 75 percent of nigerian influence is promoting businesses and culprits. content creation has become

a livelihood experts say. when it comes to promoting politics though, there is still disagreement over where to draw the line. social media should be displayed and right shouldn't be ethically right. so if everybody's responsive and it's, it's a big donation greets or ethics and responsibility. while those are big questions, it's will be good to know how many of us with that into consideration, just like victory and peas, their social media platforms look very well managed, but also seem to align with the values. i'm a say i'm to, luckily we have just the crowds to get stuck in the 77 percent has an influence as in data. in lagos, nigeria, we've brought together the brightest social media move was i'm shake of in that area to tackle just how much influence social media stars have. and it looks like victor olsen. i'm simply please have it arrived. so let's join them on it is kim,

i need to kick off best for debate. the hello and welcome back to the 77 percent street debate. my name is edith kimani. i'm this week we a back in lagos, nigeria. now everything here in this country is done big. and this week we're going to talk about big influence as making big money. and the question is, do they have a big responsibility to society? who brought to us a discussion for me, the, some people with some big numbers on social media. let's start with was very mecca . your quite popular? like you took to kind of time, do you have about 6800000 follows? that's ridiculously big, right? so when you hear the parents of all question, do you have a responsibility to society based purely on your numbers? do you, what's your initial as a? yeah, i see you hover or supposedly to, to my, to the society. okay. so is it even fed to us social media influence us to have a responsibility victory? i want to ask you this question because when you look at what's happening on the

continent of africa, they've been protests in every corner. should it then be, was there a because job to stand there or took, took and say, hey guys, this and this, and this is what we need to do. so as an influenza, to have the lodge for the waiting to have the ability to influence decisions. so it is your duty, your own civic responsibility as a citizen of a country to participate in social discourse of the democratic society that we're leaving. so let me ask some here because you actually run an agency that manages these kinds of social media influence says so at what point does it become a philosophical question of doing good and society? the main reason why i was thinking with those that have a lifelong is because wanna take advantage of yeah, you know, with the following, which did them. so they are, you know, striving every day. you to see how it is create those create contents. you almost cried because it's sweats on the sun on the rain. so now this guy has 6, medium plus follows. now you're wanting to go about doing social responsibility. it is not that you have somebody at the back here say it's not up here real good to

who was that? so yeah, that was mean bear with me. um, i mean honestly i'm not seeing don't lend your voice to social causes and stuff. i'm just saying, do your research, i think a lot of creators, linda voices or take off to share responsibility because it will give them numbers or because it is a trend at the time. and that's what a lot of great, those do jump on trends. all right, let me ask a doctor here because you're in fluency and we're talking about risk, that's very risky, because you might give advice online, somebody takes it and then they become and will, are you then to be held responsible for your advice? when we talk about being on influenza, influenza is more or less, you are more or less in need to. you have to ensure that any information that you up with, you know, there has been photo the researched back to by science. okay. you're seeing influence as a lead does. is that always true? all influence is anita. yes i, i strongly agree because you can have 6 medium for the was i got no leading them anywhere being on the flip side, the very possible place to be, sorry,

let me just come here because i've had to know you don't think that all into us as a need, know, i think we're regular people that just happened to make contents not really done just the regular the best and that sweets mentioning social civic responsibility and all that. yeah. but what does that stop and go from interest supposed to be to begin? if we take, you know, but they are rules, they should pay of, select the cause, many slaves sixes and you're not doing it as an influenza. it's every citizen civic responsibility. it's important that that's why you do governments and your secondary school because the teachers move that is important that you know about the government of your country. so it's not that influenza response to be says civic responsibilities. all right, 1st of all, i feel government is just stop lots of and then i tell you that just say ok as a regular person, but it's not regular people. you invite to it here. it's influence us, right? that you cannot expect so as to continue doing the government's shoulder. it is on

say in but then a but then we'd get, we, you know, we always say this. i did with great power comes great responsibility. your moving numbers. people are swayed by your thoughts. so when people get sweet to a side by your thoughts on what you are thinking, you are leading people. what you're saying now is that i can be accountable for swinging your opinions, you showed. okay? so let me hear from some people here because so many things that doesn't mean that have sense. hard actually, because 1st of all, i mean, i mean, excuse me, i mean can be done. i don't really have, since i don't have wisdom and the 1st been for people to go into reflecting the morning. so i don't think that the person that comes to my mind when i'm going in 3 places to lead people. me, when would i be lead to myself. okay. all right, let me speak to. tasha here. thank you for joining us. is a bit late but you made it. so we're talking about the choices and you've made a choice that with your huge following, you're going to go into philanthropy. did you feel like this was sort of twisted

out to view, or was it a natural progression? an outcome? i get the fact ok where if lane says where he had to make money, but i feel like we can always check the balance. you can make money well, directly impacting the lives of the people that follows you. because at the end of the day, swain up and seeing how the countries like we all can not make it so from outside of the table, you have to get involved in the table and the payments and making a video to tell everybody you know what the kids get to f in bbc like, let's make this happen. like why the, if not, if the government calls and says, hey, we have a campaign against cholera. we need you to do us good for us when you took took, are you doing it for free? first of all, 1st of all she says, well if it to be positive impact, yes i would. but then the money has to come 1st. so how do we, how, how do we know? how do we know the difference between when you are really saying something for real when you're saying it because these a beautiful paycheck at the end of that? we just often. okay, so trust you and follow you don't trust me,

don't follow me simple as. okay, let me hear from some people here. are you taking the job for free? are you doing it for free? because it's for the good of society. well, are you charging or are you charging? you will not blame anybody for we need to ask for money if you don't check them when you way good to make the money from where in this going to way we have to help ourselves. we equate up what you just bought. so, i'm mean, and it's like i said in lifestyle clothes, now you know, new drugs that why men do that. yeah. okay. tell me, tell me a little bit about what it's like to be an influence like here, what's that? lifestyle? the 2. so it's expensive. doesn't even have address. oh my god, the make up the go ahead and the fee would be 90 percent. that is you have no excuses. you open the eyes and don't want to know why you know me to know that to show you cannot be unemployed. as the inflows and lifestyle i, you don't look the pets. probably call me it was a come re dress though. i mean, what's, what's, what's the car to the west and then we,

we have absolutely every right because the lifestyle cause we're not going to replace uh the whatnot implies in your life. so placing what you do and all of that kind of. so let me ask a m a k. that's is that the experience for you as well as an influence? so do you have to spend cash to get cash the get it out? i think it's kind of expensive. i'm not, i'm not sure it's going to buy while we are, you know, but like creating content is quite expensive because i'm going to like the color i'm on the auto frame job because official. um, yeah, the location, i'm good. it's all, even, even the concept itself might the cost or so $1.00 was an influence, the whole focus is on social causes. i do not believe any other employee myself will choose as not to one. you don't make as much money, so you won't have as many followers. people don't really care as much about social cause as you think they do. because people got bills to pay, right? so it is what it is. i don't know. so if with one big business versus social responsibility, most people are going to choose big business. it is what it is. so as we wrap up,

i want to know because victory suggested that there has to be some kind of balance where you have your influence. but you're still responsible citizens. yeah. so where is the balance? any ideas of how we construct the balance? so i'm let me hear from you. so the balance is very clear as the contents great to as any plan. so make sure you actually viewed, you're following to some where you are actually comfortable with that. okay. if i stop now, i won't really shake and that we can take on social responsibility. okay, let me kill one final thoughts and then we'll close this conversation. thanks to sorry, i think we have to educate the influence us whatever we do, we just i'm with nigeria. if you post that on your tacos, it says in lots to the people. so you'll do everything from your end to make. i do a bit that i'm that's all you're asking for. yeah. okay. well, thank you so much for your views. thank you so much to all the influence of yet today we as usual,

start with what appears to be around the simple question. gender based on influence, a big business or social responsibility based on the answers here. i think we still need to keep talking about the jury's to, i'll send that one, but from me, thank you for watching. the thank you're able to pull a wonderful discussion board to be on the brand deals and follow accounts. there's a deeper question when the industry is driven by profit deals. does that release the individual from social responsibility? is that something to definitely think about? however, movements like fees must fall in south africa overall as great lessons student leaders stood up against the systemic inequality is in education now a decade ago. the mind in change not just for themselves, but for future generations. these young leaders showed the world the strength of collective action. i'm the urgency of challenging outdated systems. this is another

level of influence. and depending on how you see it, the games i'm not always so obvious in the beginning. the reality is that society, yes. hi. so as, as we begin vandals running around corps and pay us, i think that the student movements get a bad rap a really, really bad rap because all that people see is the violence. but they don't know what has to happen in order to get to that stage. and so i'm going to visit you just lovely dealing with people want. well, i don't care. you know, if it was the one to listening to sony now in a post these last 4 years with the media, we're academia itself is loading things. and as for, as you know, there's a visionary movement in a post, in the projects of africa. but at the time of these, my school moved very isolated and we were treated as patient and shoulder if you didn't understand the reality of wasn't the poses, but it's almost been

a decade. the students who have ment, fuels by the high cost of university fees, in the sense that the education system was talked in the opposite side colonial past clothing instructions with toppled under the hash tag. what's most full of the students demand that the university fees must full for the fabrication. this not only accessible to, to reach the students funky pads to accomplish this, but it will also mess with polls by police and the university is private security that's more manageable. so because we cause ungovernable diversity, we took over from the management, it's much harder to organize when they all private security with rifles gliding different buildings. and it's much harder to organize when even during new teams piece with zip codes. and for the time to shut down the campuses, put enough pressure on the university is to agree to some of the demands to be

bigger for that than juma agreed with us and called for free education. but now we needed them to state how is going to be funded. we know that transportation never came. and so there's obviously just a tactic to the mobilize us and it was very effectively 9 years down the lines to dense with places of advocates. best universities still here losing debt supports due to outstanding debt in 2024, over 1900000 students applied for financial aid. it just feels like every single generation is gonna fight. they've best fight. and then woke 2 steps forward, 10 steps back. and we keep advancing, we do have just an incredibly slow rate. and what did they learn from me? jersey?

we was young, we were making things up as we went along. one of the things take that to us a made is, is young people to refuse most folks is that through do also to not m go out to our communities involved them organize, mobilize and organize and elect members that you trust that are vetted also mobilization. that is directly talking to the institution, you'll protesting. my hope is that we as young africans can revive the spirit of an african, the struggle that we can support each other. as was the case in the sixty's in the seventy's. there's a need for us to go back to our and to read and to none, and to speak to, i'll do. and so i'm very excited for what the future holds for young africans who are taking the power back in your last week ends in do taking box power.

and there is always a way to draw a balance between your passion and how it can drive positive change. my journey as a journalist, for example, has me shipped by a commitment to telling stories. that's my job. i've witnessed how impactful storytelling can mobilize communities. i'm spot community for this course, both on and offline. it's also no longer just about reporting events, but it's becoming part of the conversation. i'm doing so transparently too. so from south africa, i want to take you to gone. huh. one such a story shines on 13 year old boy it's, i'm active is not he had that on mind. me some ways using high talent to drive environmental change and that kids came to the limelight through how point 3. but she doesn't to just speak what she plans the feeds of hope through how one child 13 initiative, she's encouraging children to protect the environment. one supplement of a time. we have to present pages of the equal. we saw high. yeah.

the i don't what the hello, my name is, i casual mine some i love to do poetry and that is what i do in the longest pages of i have ever lived is 252. which was the because i had limited time. not see up to so i'm gonna and she's famous for addressing problems to poetry. all right. yeah, it's a very young piece of possible set to model. remember, i quite remember when she was to yes, 6 months and we've got a call from the school. that's the one, had to have sites roof for him for the anniversary because she was able to memorize everything within that short period of time. you took it off or not. so to continue help in my school is a race fuentes to be. i don't have a few a subjects,

but i'm try my possible best to by law school with my curry at info also gone is 16 regions. lucky i initiated a one child one p project and college and children to plant a tree alongside her written work. great, all from a town in the central region was does amazing green just so nice. but then icons who are correct and i see less cheese, which i'm not so happy about. so i just wrote this book to inculcate, into the minds of the young people to help them know the importance of trees, how good trees are to the environment. i also teach them how to plan some and let them know about the different types of trees. we have in the world based on had numerous advocacy where she was selected by climate vulnerable for them as the, at the mazda, cute on bus of the,

to educate addis on the climate change. which left had to participate in the cafeteria and 7 in egypt in 2022. a team that comes at the time in our life. well we, we realize us something being a tread to our existence. and as you love these, you can sit down and see ourselves, why are we why the 2 same points of bias? lucky attempts to talk to elijah to portrait using the one to one talk project us or was suppose to the claimant's crisis. think gonna africa and beyond. so from social media entertainment, to the part of protests and the voice of ports we're seeing today. how influence can shape the world around us? if you is as become a big business will offices here to population. and whether it's calling out in

a quality expose in injustice or plant in seed for green or future. one thing is clear of voice is when used to responsibly can drive real change. and the conversation doesn't stop here, turn us on our social media pages to share your thoughts, stories and how you are using your influence for good. let's skip inspiring, one another to do more, to be more on to never stop striving for a better future. now i leave you with this to him from nigeria, an artist, and social commentary. job falls, title stuff sort. indeed. see you next time to go the best, the best class. you'll be good at text, i should give you some stuff we tell i had spoke with them, but it gets to be done by the tech police outside the leg. press get some bread strain on macbook because we the 1st man i,

we have stuff is probably just west, at least we came up under the

or the high. i'm a 5 and i'm the same. so i'm thinking time i'm, of course to, i'm going to have an e mail in indonesia, their love is considered tab. people here tend to hold deeply traditional views, especially about relationships. we talked a couple of funding for their last we are reading why are noble in 30 minutes on the w 2 good to be true. translating green energy globally is within reach. you have a nice connected, you can have tina and chief,

the power coming from the neighboring system, which the meal benefits from imagine long cables carrying solar power all the way from australia to singapore. and ingenious idea that the project is in jeopardy of failing, made in germany in 19 minutes on d w, the, this is henry for the future. so i'm saying in southwest china, 32000000 people live here. many of them i yeah. it's not even so big, it has so many people. there must be a way to do business here though, except my parents wanted me to become a civil service, but i didn't like the idea of getting such an old fashioned job and being stuck with 3 is coming through making money. having

a son with non fools injunction dots, december 30 means on the w. shannon with d. w was thinking during the sizing, the award winning offer is available for every language and has never been set up online on facebook. the ask you to get the green. oh, you'll update green innovations, super green and green. check the holy gray off electron mobility and green revolution global. so listen to all loud climate problems

to fix your thoughts on the topics breast of those channels. we've got new videos every friday. subscribe to plan. it's a the state of the news alive from thursday as well, strikes military targets across syria saying it's targeting weapon stuff, parking spot. they syntex hundreds of people who left syria during the more than a decade of civil war have become to return. and on also on the program, the united states top diplomat says he's concerned of a resurgence of the psychologist lemming state in syria. the wire is declared could be trying to rebuild its capabilities. also coming up with make members of the syrian community living and is ready occupied golden hearts, many of whom are fearful for a series teach the.