tv Close up Deutsche Welle December 24, 2024 5:15pm-5:46pm CET
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to, and that's the latest on data below your news this hour for all of you who are celebrating, we wish you a merry christmas and to all our viewers. thank you for watching. the can you see is what old cars tires have to do with the production? here's a hand on the books really indeed the snow on youtube shampoo chains glittering james and plenty of blooming over the top. it's bang on
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trend. mostly because of these guys. the help of the, the hip hop world dictates fashion, the rep ups are fans want to imitate whatever the rappers and wearing one is not used to be on the ground. now it's main stream. fashion jewelry is everywhere. that's a real propulsion price. but the realities involved in making it don't look quite as pretty just the phone with over time. i work 60 hours a week as the products get cheaper to business gets faster. tell you that sometimes i have 4 to 5000 orders. tennis of 10 dolphin. no 8, but glitches east gold. this amount of material is 70 percent cadmium. that's dangerous fee on this plane bleeding business. why the high threes reaping the perfect and who's paying the price?
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which deals will be inside of the whole culture has a major influence on the fashion will keep hold above all its phones, but bleeding culture in the 19 ninety's rapids draped with extravagance. in your face, jewelry like the trademark clock. nicholas is a flavor flavor, ice cube to pen and jay z, flashy accessories, early part of the image. people come those hip outcomes for all of us from new york or the bronx from the i'm the people that grew up in total poverty, blame, and rough neighborhoods. and then once they made it out of there with their music,
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i'm talking to someone like 50 center j, z. the 1st thing they did was by gold chain advocate, it's a status symbol. and i've made this book higher and so much money with my art. so i can splash out on luxury items like the interest is all looks us object to but also ice ice re alex maureen founded, he's on jewelry label some 20 years ago, products and markets it on social media. those things, that's tick tock. you have to turn it out. my marketing manager is always telling me to be faster. sometimes. oh, shoot 100 videos for tick tock in one day during that time is the one the biggest particular he's collections are inspired by heat pump. that's what it says that the absolute classic in germany is the king chain. this is a 5 millimeter version of the rappers where a gold chain like this worth 20000 years. and when the consumer buys the same chain for 200 years, because if it's 500 and the trends slowly spell over for music industry where
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culture lines are in this. and at some point, it becomes mainstream, has managed plenty of decimal and bleeding. ice ice down to is the ramp of say, ice ice on the big stones, even getting k tracks to the jewelry. fueling the global fashion height, the chunkier, the bit finish means the kids. okay. if i walked into a bank wearing a chain like this, i'd probably get a few looks know for sure. fair enough time to cook, but let's not kid ourselves off. what the, the silver chain costs around 2500 year like almost $5500.00. if i walk around wearing it straight away, i'm seen as a want to be gangster. next again, can you spell it or maybe people think i'm actually a gangster, or they give you that. yo, yo, yo, because i'm a but in the business student walks around with a 50000 euro watch from his dad folks to solve, then that's totally acceptable. who's the bigger show us?
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what i'd like to po box is mass off a lifestyle that makes materialism, it's most of and fashioned into more than an accessory model. you're either going to annoy people or get their attention. you just a lot of people want that. so getting going against the establishment, i can identify with that and i celebrate it on virus and millions of others due to in 2022. the global jewelry market was valued at around $53000000000.00. ice out, say you break the luxury segments, accounts for a lot of the sales, diamonds, gold plus and, and with the price tag to match the alternative cheap session jewelry, the, the price of the product means thank ford edge cc sized stools now sail fashion
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jewelry at real gulshan prices, but how does that look to major international play is a to gym and family businesses. b u receipts and the b line group. the last a company operates the brands. tosh tie m 6 and accessories and almost every, with the concept concession stores really fine. we deliver new styles the moment we spot market potential when turning your smallest spaces into a big opportunity. cost to ship the b line group rent, small spaces in department stores, dress stores, post supermarkets, where the products are displayed for the stores themselves, each low with it. the feline group supplies its own feelings and stuff known as mobile merchandise is. they take care of everything from display setup to stoke
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maintenance, participating schools, ban no risk whatsoever. they only pay for the items that are actually sold. the company says it's opened more than 30000 sales points in this way and generated to know but in the millions competitive b 's, your receipt focuses on classic retail trade and online shops. a silver exchange bracelet for 14 euro is 95 small hoop earrings to 695 cripples trinity gold for 1095. how can accessories be so cheap? we ask the jewelry professor christine do to care. she takes a closer look at outbound and products. marketing yeah indeed, the often it's materials often used in cheap jewelry or allies like copper nicole n sync,
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which don't cost as much as the base substance high spend the kid. and so it's the core which constitutes the most material volume is cheap, but the overlay as brass, it looks like gold, but put it on and it feels like gold on my skin disclose costs. so cash across the board from materials through to design. this is alice, it's all copy. i designed it was cost money. and if you don't want to pay for that, you have to imitate the same. but if people recognize that they'll buy it and it looks like gold, but it's not, it costs $5.00 euro's, you'll earn more with lots of small items, then from one expensive piece, that's the business model stick. so this is services i think i'm business with in students a full time university. learn how to design and create their own jewelry. a painstaking job that involves filing, welding and mounting. and
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that takes time. i've already been working on this or use it for 2 weeks, a life. so it's not fashion jewels are yours for a production method. that's the purpose of it. to fast fashion, craftsmanship, design and materials. it will cost money. you have to cut corners if you want to do it on the cheap in terms of craftsmanship, but also in materials. so let a shot. there is no real goals here, silva, only occasionally friends like prime ok is r and h. and in generally, cell jewelry made from zinc steel for us and the on the line. good products are described in vague terms. gold or silver plated. what's under, this is anyone's guess from the b 's. you break each website, we find some flowery descriptions off and it just says material missile
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as best as i can, because i would say that's an indictment. either metal could be anything, some privacy decides. they obviously don't have to say what kind of metal. it's astonishing that there's no transparency, it's such a sham and having transparency is the key issue here. we want ounces and send samples to the lab. the results of shocking more romancing the moments 1st, the supply chains. many companies now publish supply, at least in the case of h, and in we can trace an individual piece back as far as the factory where it was made and the to market leaders. the product label often reads made in china. but that's when the transparency ends. we try contacting them for weeks to ask about production conditions and
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supply chains. first, there is no reply. then b 's you bridge each gives us the general information on the new supply chain, low and sustainability reports. however, the corresponding reports will not be published until next year. we are therefore, currently unable to make any statements on the topics you have requested. we don't hear a peep from the line group for now, at least or, you know, research. we come across some old media reports around 20 years ago. the c e o. b, you breeze eats at the time, allowed reporters into his supply of factory regent deluxe in china. what did they find? safety issues? extremely low wages and very long working hours. was a working conditions in the fashion due respected like today. and what about the supply
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chains? we don't less up and keep contacting the 2 big players on the block for 5 months. i can understand that i'm prompted me. finally, we get an ounce from bee line group. the company side sustainability reports and supply codes on the issue of supply chains. it simply states for strategic reasons, we do not disclose this information publicly. they don't grant us an interview and neither does b u receipt. instead, another written statement, we sold that product mainly from china for competitive reasons, we do not provide any information on individual produces or suppliers. our research keeps the world so we take matches into our own hands. the
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. the home comb jewelry shows one of the largest in the world more than 2000 exhibits is and more than 60000 visitors, buyers and invest is shina is key. it's now the launch is sales markets. the jewelry, 11 of the world's largest, produces the latest trends, the showcase here and produces, tell us that jim, and he's an important market of the do or return is always comes from germany. first. if you find some items square of help you always, 1st hope you are in germany, sampled you, right? you, you are a country. so the luxury segment is stealing the limelight today, diamonds, precious stones, and find gold jewelry crafted by hand. but there is
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a growing demand for cheap alternatives. okay, i have one all to pieces, go to hurry. you can have a solid enough jury, right? it's cheaper than you can have more styles. so the uninitiated, there is no apparent difference. upon 1st glance, at least this little light is like a luxury ring, right? the pressure is not is where you have a fair price. so yeah, people, they don't really care about this site in mind for the stones. they just want the styles showing ease online shops, the gaining in popularity, shift dice, sales is jewelry through amazon, sheehan and taylor. but the profit margins vary greatly. we will have more higher sale price, ohio perfect. one piece is from amazon equal to 6 pieces molar. and that's all i pass on 10 piece, but different parts. how does that will account for the manufacturers and water
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production conditions like we want to visit factories with fashion jewelry use made the don't go on the nation's jewelry metropolis. it's increasingly difficult to would cause a foreign generalist in china. for that reason, we send over to the local colleagues, our research turned up a company that also makes items for the gentleman market. press the go, it was still spots you bought something on trip for no one q. make stylish accessories, profession change all over the world when i saw you, and that's when we have over 700000 products. so that said,
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there are nearly 200000 different styles right here. hey, we saw that we have another 500000 products and another warehouse. i'm selling it rings, earrings, necklaces, and which i see all the time. 2. 1 q is one of the sectors pioneers. he's been in the business for decades, bound to tom for man, initially to have only a few jewelry factors in china. so eat the. we belong to the 1st group, the set top business and chunk on. so it's online so so chung on is the butterflies of old chinese jewelry and the, as all my company had sol factors and around $2.00 to $3000.00 employees on the sides here to i believe i've been in this business for 56 years building going to come tell me what's the deal with a hive of activity around 100 people work here for g seeing up to full sales and the items every day. a lot of it is
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done by hand publishing filing sold during clueing on the rhinestones excuse. factory is a subsidiary of region deluxe. the name rings a bell. the visual receipts supplier, and the catastrophic working conditions 20 years ago. the factory still makes products for b. u receipts, but much has changed in recent decades. voice headphones. wages used to be around 12 heroes a month. now it's $40.00 to $50.00 times more target price monthly salary is now equivalent to between $5650.00 euro. it says so met and there were no benefits before i said, now this social insurance bonuses and so on. so all in all of the average monthly wages between 900 and a 1000 euro, those kids, i go to the adults, you bought your boss, it's a pay packet, possibly a change crew over time, monthly and one has been working at the factory for 30 years in quality control,
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we'll meet later so we work 48 hours every week, just if we work over time. it's 60 hours new, so that's, that's 10 hours a day, 6 days a week. the company says that's totally necessary at tons of high demand, but then stuff might only get one day off a month working hours like that would be unimaginable in germany. you'll go and you will javelin with the overtime i can earn between 8 and 900 euros a month and very satisfied with the salary because i can use the money to find manse, my daughter's education, and send her to university is so cool. that sounds yeah. one to makes jewelry for numerous companies worldwide, including german retailers. he receives around 3 years, 50 cents per item. profits couldn't, couldn't be realized through online platforms like she and, and team hearts. and we have 5 and 80 percent of that product such shane costs less
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than one year rosa to say we can't produce jewelry for that price without the so a sense of the prices are also unstable. he says, and the business is full of risk for us appliance to me right now. chan wants me to have a large number of items in stock, thought it, but it launch and venture. it doesn't sell by itself. and if it does that, so it's useless to me to buy the deal, a man like down to her. so i'm not doing any business with shane sale which adds up till made. so say, so the business with she and then come that's going on elsewhere. namely here, a 1000 kilometers away to c, d u, v. who is the hub of global trade?
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you east coast and one of the world's largest to remarket. the traders have their hands, full items are packed up and boxes sealed. nicholas's bracelets, earrings, hair accessories, as far as the i can see, many supply online giants like she in containment. when it comes to shopping apps, she and tea move. that's the queue of the custom advice in rank or time based strategy session at the ultimate dumping price type she and teen jewelry, coasts between $1.00 and $2.00 euros. one reason why this was the online shops have very few warehouses and get most of the products directly from factories. say, said the sales price parameters and take care of logistics, the purchasing process and shipping. this is good news for factory operators. put manufacturers don't get paid until all items reach customers and the quality is
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right in the event of defects, contractual penalties may be applied for job. it has failed from the swiss n g. a public only has analyzed. she is market strategy for essentially being presented with a flood of stimuli in, for example, offers that run out in a few hours, count, dental, and vehicles on the continuous flow of vouchers to give us the feeling that if we don't redeem it now, it will be gone tomorrow, so i'll make some talk make it's all a way of constantly inciting me to buy more. and that's if i think we have to call . but the decisive factor is the rock bottom price. many of these items are produced in here, but no one's lifting us into the factories. we're only allowed to film at jewelry retailers, you and only at the head office knows what he's suppliers. he's been selling through she in for a year. he's company has a stuff of 6 thinking this is quite nice. women range
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has made me bracelets, say rings. necklace is rings and jewelry sense. we currently have approximately 5000 styles saying that we're getting close to that i even seem to the head office does the packing and shipping. so i'm going to get fresh start out the door as quickly as possible. and we can, we can any ship between 2 and 3000 items every day. if the orders go up to 4 or 5000, we need to hi temporary stuff to them. we can ship between 5 and 6000 items a day. the, the file for the 10, the whole we show our research to david has failed. the most, i have a scarf as the type. what he's describing here is very typical product that basically the suppliers are the flexibility reserve. is this what day of us to eat? in this model used by shane table and the like is based on speed and the vast range of products we had in log from the portal to get it off. she in launches 6000 new
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styles every day to do this. many people in the supply chain need to work of a time for the most part in the production facilities and also an issue for you and he's small team on this and they can we work 8 hours a day tokens, 5 and a half days a week, to balance of 44 hours a week, such as suicide does increase by his hog. and this is precisely in line with chinese labor law. and what's stipulated by the code of conduct for suppliers of chain would identify this cortex at the foot. our research has shown that very few places follow these rules for the best that i could possibly on. so i can go higher . think, david, how sales team found some very different scenarios? that's the end of a 75 hour work weeks and days that begin at 8 am and run until 10 or 10 30 pm with 2 breaks in the middle from it's likewise on pausing, but essentially 12 hour days ago, and 6, sometimes 7 days a week, even target could have 2 days off for
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a month with via talk of high and whatnot. so many, this is the only way to earn enough to lead a relatively comfortable life for, for jesus, the cheap prices generate significantly less profit than in retail. and i saw on to find time, for example, this product costs $0.30, giving us a profit margin of between 10 and 20 percent and stuff. and then just sit up and dawson, $3.00 to $0.06, profit per item. if any money used to be made here, huge quantities need to be sold and can you sorry you do that by making a small profit and go to todd. turns out you have to invest time energy, devote yourself to the job and do it well. by convincing you how this, if you sell a lot of un more the, how do you walk the more money you can and get into a new key piece uncle, that will least approach payoff. david has failed, doesn't think so. up does he hopes it's the right strategy?
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ideally, producers like him would increase their margins, may be pushing price is up, but that's not how the model works because everything is optimized to keep prices as low as possible can yet this, the price i makes me to, to high classic market logic clearly doesn't apply here in high it's a system that comes at a high price with 75 and we're working weeks and load profits for many manufacturers. customers in germany could also it'd be paying a different kind of price the this might get, the material is 70 percent cadmium. that's dangerous, heavy metals in jewelry. unfortunately able to come and says enos, under the 1st time doing this, and heavy metals can accumulate in phones and organs. they're oregon toxic, texas. that means they can cause liver or kidney damage. for example,
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people who have 4 who, 4 kind cadmium is known to be carcinogenic. yeah. advisement alphabets, those clips that you can just load sent strict limits on these substances. you read that alert system right picks, conducts random shakes to monitor adherence. thousands of products have been withdrawn from the markets in recent years, including jewelry. when to see the future look how much jewelry is important to germany, it's simply not possible to test at all. that is the problem, the huge quantities sources. we can only guess that the true scale of the issue is the monitoring system working for is contaminated jewelry reaching the german market. a random sample analysis may provide some answers. 18 products from 6 companies, b, u, b, sheet, b line group visa, and the chinese online stores team is she, in an early expressed
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a sense of the lab. i think you push the mounting is 70 percent cadmium, the 6 foot sent us cuts. news make a note of that. it's the same issue here. lots of these 5 rings. one was problematic. i know for this this one here is almost 70 percent cadmium of company costs. we found glad in this either ring and nicholas sent food, but these are holding kit comedy not sealed. so it shouldn't be sold. which took care to take. the jewelry is so contaminated that it must be withdrawn from the sale. the supplies to full items from ali express, visual bridge, eats and to products from she and she and writes. we have withdrawal the products from sale globally as a precaution remission in line with our own safety protocols. while we investigate further li express is the non compliant product range has now been removed. the super she claims to have carried out each phone test with different results.
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all the tests we have initiated continue to confirm that the bracelet is marketable . so the product remains on sale. we had al sample tested again by another independent lab. and the findings were concerned. this bracelet is not fit for sale. 11 of the items contained small quantities of heavy metals below the legal threshold. we have convicted just 3 of the items didn't contain any heavy metal settled here. 18 products which tested in the lab 15. we contaminated 4 of them with so toxic. they being withdrawn from sale and germany cheap section jewelry, a real money spin of fuel find big name, rapids and small prices. but good quality isn't guaranteed. the blink blink business relies on a whole lot of over time. and the big profits trickling down to everyone in the
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supply chain full. the glitches isn't gold. the business in blink comes at a price. they get garbage, they'll bring to feed. i have to be in front of the we are all set we are watching to see the to bring you the story behind the new, the will on about com, biased information for free might say, due to me in your update interfaces green the green revolution global so listen to a whole lot of crime,
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it's probably up to speed. if they care about time, it's something to subscribe to those channels. we've got every friday, subscribe to plan. it's a the of the after 50 years of brutal rule, the aside regime has fallen. serious, celebrating and the 1st refugees are returning. we want to live in dignity, that's the main thing. but the country now finds itself moved by islam us. so what awaits the x of the syrians who are now coming home. the
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