this is very just providing you with free information, dw, made for mind the welcome to the 77. i am victory wilson broadcast journalist times and events m. c. i am took a p c simply to severe. we're asking the question to influenza carries social responsibilities or is it just evicted? well, i received word of the business. i am in favor of social responsibility. i make a living of journalism, but i also believe that would great risk comes great responsibility. that means creating content that informs challenges and sparks meaningful conversations. why

staying through to my joining list of values? unfortunately, coming to she and you are watching the 77 percent today, where taking a deep dive into the war, the influencing manager, social media stars have proven. they are not just turn sets as they are. i did the set of the massive following scan, amplify protests, challenge governments on pressure, the powerful, often bypassing traditional media gatekeepers. let's look at how entering it. for example, the hash tag or reject finance built 2024 move from an online debate to nationwide pro test canyons railed against the 2024 finance bill which the government and nathan dropped after. jen, z lab demonstrations in nigeria, britain. a voice silence during the country's elections disappointed funds for the boy reacted on x a. i talked to you to keep fighting your process, but you chose to fly to me. the girl was so i said to the slice in him,

died during the and sauce process in october 2020 drawing. it would walk with a system. it's a very different story from the jury and social command data. imagine vincent would say if the very back black months, the influenza who has almost 2000000 followers exposed as calm, leading to popular 10 evangelist, prophets and jeremiah, fulfilling the firestone was selling marapoo soap. and what does that he claim to could wash away since. cool, but an illness now passed. so jeremiah has sewage varied back black mine for criticizing his church, match the parts. all those have raised doubts about whether influence as light came . i truly the moral authority or simply producing click bait with that in mind. the question is, where do we draw the line between social responsibility and making a live in nigeria and social media stars? so victory wilson and stick woke up piece is simply piece very different opinions

about that. it seems easy. looks glamorous, and anyone can do it. social media influence thing has young nigerian hooked the chunk of fame, the opportunity to stand out. oh, with just a smartphone and your face. many, even seed as a quick pause to own lots of money with big cash to be owned for those who promote the brands and companies, it's tempting. so i am fluids for brands that i use to flush it. so i'm thinking with the good, all the informing them about what's where, when next they have an event. so i am still striking a balance between b 92 and so on. the making money while influence in legal space. broad costs of victory wilson is a fashion influenza, and also m c's. events. influence is like her own around $4000.00 a year with as little as $10000.00 father was more followers usually means big of bucks. some massively popular content creators can earn almost $3000.00 post

sponsored post. but what happens when vicious politicians also want to to promote the brand? i think everyone, not just influenza is, should be well informed about the policy about what's happening in the country. because government is democrats, these of the people for the people by the people. it's tricky. influenza endorsement can and has influence over public opinion. chip woke up piece became famous on instagram for re enacting relationship troubles now cause methics companies pay heard to promote their products. these sees politicians as justin. now the business pause fits in slicing always being is indeed business. so my business is to be friends or you have to paint in nigeria, it's increasingly common for political parties to pay influence as to spread this information about their opponents. pete says she stays away from this type of work because it's impact can be unpredictable if you happen for what's being the

particular political parts. yeah, you'll be everywhere that will be as, let's hazy you. lots of people get to see you. this misinformation that goes viral more than you saying what it actually is. while you are speaking fact, it doesn't go about, well, but way of spreading, you know, and it also goes viral. in some cases, parties even exploit ethnic and religious tensions to boost reach with over 123000000 nigerians online. according to nigeria communications commission, this information can mess up an impact national debates everything you want. so anything you want in the world, you can get just by clicking on your form. i'm social media is just the range between you on the rest of the world. so social media is very power. with 75 percent of nigerian influence is promoting businesses and culprits. content creation has become

a livelihood experts say when it comes to promoting politics though, there is still disagreement over where to draw the line. social media should be disciplined, right? should be ethically right. so if everybody's responsibility to make the nation greets or ethics and responsibility, while those are big questions, it's will be good to know how many of us with that into consideration just like victory and peace, their social media platforms look very well managed, but also seem to align with the values, i'm a say i'm to luckily we have just the crowds to get stuck in the 77 percent has an influence as in data. in lagos, nigeria, we've brought together the brightest social media move was i'm shake of in that area to tackle just how much influence social media stars have. and it looks like victor olsen. i'm simply please have it arrived. so let's join them on it is kim,

i need to kick off best for debate. the hello and welcome back to the 77 percent street debate. my name is edith kimani. i'm this week we a back in lagos, nigeria. now everything here in this country is done big. and this week we're going to talk about big influence as making big money. and the question is, do they have a big responsibility to society? who but to also discuss them for me, the, some people with some big numbers on social media. let's start with was very mecca . you are quite popular. like you took to candice time. do you have about 6800000 follows? that's ridiculously big, right? so when you hear the parents of all question, do you have a responsibility to society based purely on your numbers? do you, what's your initial as a? yeah, i see you, i have a responsibility to my, to the society. okay. so is it even fed to us social media influence us to have a responsibility victory? i want to ask you this question because when you look at what's happening on the

continent of africa, they've been protests in every corner. should it then be, was there a mic has jump to stand there or took, took and say, hey guys, this and this, and this is what we need to do. so as an influenza, to have the lodge for the waiting to have the ability to influence decisions. so it is your dude see your own civic responsibility as a citizen of a country to participate some social discourse of the democratic society that we're leaving. so let me ask some here because you actually run an agency that manages these kinds of social media influence says so at what point does it become a philosophical question of doing good and society? the reason why i was sticking with those to have a lifelong is because want to take advantage of. yeah. you know, the following, which did them. so they are, you know, striving every day. you to see how it is create those create contents. you almost cried because the sweats on the song on the range. so now this guy has 6, medium plus follows. now you wanting to go about doing social responsibility. it is not that you had somebody at the back. you say it's not up here real good to who

was that? yeah, that was me. bear with me. um. i mean, honestly i'm not seeing, don't lend your voice to social causes and stuff. i'm just saying do your research . i think you most of create those. linda voices or take off to share responsibility because it'll give them numbers because it is a trend at the time. and that's what a lot of great does do jump on trends. all right, let me ask doctor here because you're influencing and we're talking about risk. that's very risky, because you might give advice online, somebody takes it and then they become and will you then to be held responsible for your advice? when we talk about being on influenza, influenza is more or less, you are more or less in need to. you have to ensure that any information that you're putting out there has been thought already researched by science. okay. you're seeing influence as a lead does, is that always true? all influence is alita. yes i, i strongly agree because you can have 6 medium for the was no leading them anywhere being on the flip side, the very possible place to be, sorry,

let me just come here because i've had to know you don't think that all into us as a need know, i think we're regular people that just happened to make contents. no it lead. i'm just the regular person that sweets mentioning social civic responsibility and all that. yeah. but what does that stop and complimentary supposed to be to begin? if we say, you know, but they are real estate, you pay us like the cost many sleeve seats is then you're not doing it as an influenza. it's every citizen civic responsibility. it's important that that's why you do governments and your secondary school because the teachers move that is important that you know about the government of your country. so it's not that influenza response to be says civic responsibility. all right. first of all, i feel government is just stop and then i tell you that you're saying okay, as a regular person, but it's not regular people. you invite to it. yeah, it's influence sense, right, that you cannot expect so as to continue doing the government's show, it is on say,

then what then? but then we'd get we, you know, we always say these i did with great power comes great responsibility. your moving numbers. people off swayed by your thoughts. so when people get sweet to a side by your thoughts on what you are thinking, you are leading people. what you're saying now is that i can be accountable for swinging your opinions, you showed. okay? so let me hear from some people here because so many students that doesn't mean that have sense. hard actually, because 1st of all, i mean i'm excuse me media and i don't really have since i don't have wisdom and the 1st been for people to go into reflecting the morning. so i don't think that the person that comes to my mind when i'm going to place these to lead people. me when would i be lead to myself. okay. all right, let me speak to. tasha here. thank you for joining us. is a bit late, but you made it. so we're talking about the choices and you've made a choice that with your huge following, you're going to go into philanthropy. did you feel like this was sort of twisted

out to view, or was it a natural progression? an outcome? i get the fact, okay, wait for that and says where he had to make money, but i feel like we can always check and balance. you can make money well, directly impacting the lives of the people that follows you. because at the end of the day, swain up and seeing how the country is like we all can not make it. so from outside of the table, you have to get involved in the table. and if you minutes and making a video to tell everybody you know what the kids get to f and bbc like, let's make this happen. like why the, if not, if the government calls and says, hey, we have a campaign against cholera. we need you to do us good for us when you took took. are you doing it for free? first of all. first of all, she says as well, if it to be positive impact. yes i would. but then the money has to come 1st. so how do we, how, how do we know, how do we know the difference between when you're really saying something for real when you're saying it, because these a beautiful paycheck at the end of that we just often know. okay,

so trust you and follow you don't trust me, don't follow me. simple as. okay, let me hear from some people here. are you taking the job for free? are you doing it for free? because it's for the good of society. well, are you charging or are you talking? you will not blame anybody for wanting to ask for money if you don't check them when you are going to make the money from way into is going to way we have to help ourselves. we clean up what uses why, so i'm being i misplaced that in lifestyle clothes. no, you know, no drugs now. i mean today. yeah. okay. tell me, tell me a little bit about what it's like to be an influence like here. what's that lifestyle the to so it's expensive doesn't even have address. oh, my god, the make up the go ahead and the b would be not implants. that is you have nice views. you'll find it has no want to know why, you know, meeting expect to show you cannot be an influenza, inflation and lifestyle. i, you don't look the pets. probably call me it was a come re dress though. i mean, let's look at what's the uh, the car. 5 was standing we,

we have absolutely, every right, because the lifestyle cause we're not going to replace the, the, we're not improvising your life. so placing what you do know of that kind of. so let me ask uh indicate that civic is that the experience for you as well as an influence, or do you have to spend cash to get cash the get it out? i think it's kind of expensive. i'm not, i'm not sure i don't know, but why don't we, i know, but like creating content is quite expensive because i'm going to like the color i'm on the i talked about seemed odd because official. i'm yeah, the location, i'm good. yeah. the diesel. you wouldn't even the concept itself might see cost. and as someone who has an influence, the whole focus is on social causes. i do not believe any other influenza who chooses not to one. you don't make as much money, so you won't have as many followers. people don't really care as much about social cause as you think they do, because do people got bills to pay, right? so it is what it is. i didn't know. so if with one big business versus social responsibility, most people are going to choose big business. it is what it is. so as we wrap up,

i want to know because victory suggested that there has to be some kind of balance where you have your influence, but you're still responsible citizens. yeah. so where is the balance? any ideas of how we construct the balance, so i'm let me get from you. so the balance is very clear as the content is great to have any plan. so make sure you actually viewed, you're following to some where you are actually comfortable with that. okay? if i stop now, i won't really shake and then we can take on social responsibility. okay, let me kill one final thoughts and then we'll close this conversation to sorry, i think we have to educate the influence us. whatever we do, we just, i'm with nigeria. if you put that on your talk to us, it says a lot to the people so you will do everything from your end to make i do i did that and that's all we are asking for. yeah. okay. well, thank you so much for your views. thank you so much to all the influence of yet today. we as usual, stuck with what appears to be

a rather simple question. generation influence a big business or social responsibility based on the answers here. i think we still need to keep talking about the jury's to i'll send that one, but from me, thank you for watching. the thank you for a wonderful discussion, but to be on the brand deals and follow accounts. there's a deeper question when the industry is driven by profit deals. does that release the individual from social responsibility? is that something to definitely think about? however, movements like fees must fall in south africa overall as great lessons student leaders stood up against the systemic inequality is in education now a decade ago, demanding change, not just for themselves, but for future generations. these young leaders showed the world the strength of collective action. i'm the urgency of challenge, an outdated systems. this is another level of influence, and i'm,

depending on how you see it. the games are not always so obvious in the beginning. the reality is that society, yes, is high for us as we begin sandals running around causing chaos. i think that the student movements get a bad rap a really, really bad rap because all that people see is the violence, but they don't know what has to happen in order to get to that stage. and so i'm going to visit you just lovely dealing with people want. well, i don't care, you know, was the one listening. and so he now in a post these last 4 years with the media, we're academia itself is loading things in the school. as you know, there's a visionary moment, and of course the new projects that africa. but at the time of season high school moved very isolated and we were treated as patriot and shoulder if you didn't understand the reality of us as opposed to flags. it's almost been

a decade. the students who have meant fuels by the high cost of university fees in the sense that the education system was talked in the opposite side colonial past. clone instructions with toppled under the hash tags. what's most full of the students demand that the university fees must full. so the patrick issue on this, not only accessible to reach the students funky page to accomplish this, but it will also mess with polls by police and the university's private securities . at the moment and we took the decision. so because we cause ungovernable diversity we took over from the management, it's much harder to organize when they all private security with rifles guiding different buildings. and as much time to organize when even during new teams piece with zip codes. and for the time to shut down the campuses, put enough pressure on the university is to agree to some of the other minds to be

better for that than juma agreed of and called for free education. but now we needed them to state how is going to be funded? we know that transportation never came. and so it is honestly just the tactics to the mobilize us. and it was very sexy. 9 years down the lines, students with places of advocates, best universities still here losing debt sports due to outstanding that in 2024. over $1900000.00 students applied for financial aid, it just feels like every single generation is going to fight. they best fight and then woke to steps forward 10 steps back and we keep advancing. we do, but at just an incredibly slow rate. and what did they learn from me? jersey as i saw, we was young,

we were making things up as we went along. one of the things picked up to us a made as is young people to refuse. most folks is that to do also to your m, go out to our communities involved them organize, mobilize and organize, and elect members that you trust that are vetted also mobilization. that is directly talking to the institution you are protesting. my hope is that we as young africans can revive the spirit of an african struggle that we can support each other. as was the case in the sixty's in the seventy's, there's a need for us to go back to our and to read and to none. and to speak to, i'll do. and so i'm very excited for what the future holds for young africans who are taking their power back for your last weekend's in do taking box power.

and there is always a way to draw a balance between your passion and how it can drive positive change. my journey as a journalist, for example, has me shipped by a commitment to telling stories. that's my job. i've witnessed how impactful storytelling can mobilize communities. i'm spot community for this course, both on and offline. it's also no longer just about reporting events, but it's becoming part of the conversation. i'm doing so transparently too. so from south africa, i want to take you to gone. huh. one such a story shines on 13 year old boy, it's active is not he had that our mind is some ways using high talent to drive environmental change. and that kids came to the limelight through how point 3. but she doesn't to just speak what she plans the seeds of hope through how one child 13 initiative, she's encouraging children to protect the environment. one supplement of a time. we have to present teachers of that. we saw high. yeah. we

know the, i don't what the hello, my name is, i casual mine some i love to do poetry and that is what i do in the longest pages of i have ever lived is 25 to which was stuff because i had limited tests, not see up to so i'm gonna and she's famous for addressing problems to portray. all right, you have to very young age of possible set to model. remember, i quite remember when she was 2 years, 6 months, and we've got a call from the school that's the one, had to have sites roof for him for the anniversary because she was able to memorize everything within that short period of time with 2 kids. so for not so to continue help in my school is a very fun place to be. i don't have a few a subjects,

but i'm try my possible best to buy school with my car yet in full, also gone to 16 regions. lucky i initiated a one child one project and college and children to plant a tree alongside her written work. but going from a town in the central region was does amazing green trust so nice. but then icons who are correct and i see less cheese, which i'm not so happy about. so i just wrote this book to inculcate, into the minds of as a young people to help them know the importance of change, of how good trees add to the environment. i also teach them how to plan some and let them know about the different types of trees we have in the world. based on had numerous advocacy where she was selected by climate vulnerable for them. as at the mazda, cute and best of the, to educate addis on the climate change,

which led had to participate in the cafeteria and 7 in egypt, in 2022 teams. that comes at the time in our life flow. we. we realize us something being a trip to our assistance and as human leads you can sit down and see ourselves. why are we why the existing point of vice? lucky attempts to talk to elijah, to pull a treat using the one to one talk project us or respond to the claimant's crisis in gonna africa and beyond. so from social media entertainment, to the pol protests and the voices of forts we're seeing today. how influence can shape the world around us? if you is as become a big business will off it goes here to the population, and whether it's cooling out in the quality,

expose in injustice or planting seed for green a future. one thing is clear of voice is when used to responsibly can drive real change. on the conversation doesn't stop here, turn us on our social media pages to share your thoughts, stories and how you are using your influence for good. let's skip inspiring, one another to do more, to be more and to never stop striving for a better future. now i leave you with this soon from nigeria, an artist and social committee, golf balls, title stuff, sport. indeed. see you next time. this class, the text message, you can check stubs, which i head start to use them, but it gets to be done by the tech police part of the house for the leg. press get some bread with strain on my property because we the spanish man i,

we next step is probably just where we can pulling numbers because the

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miscellaneous rice regression, problem rate and burned in south africa as well with disabilities more likely to release the job of the lack lives matter protests on racially motivated, the least by the same sex marriage has been legalized. discrimination so maybe we all because like instead of the frankfurt a how boards international gateway to the best connection, solstio, road and radio located in the heart of europe, you are connected to the world experience outstanding shopping and dining offers and strongly always services be our guest at frankfurt and bought cd,

managed by front bought the the you're watching dw name is coming to you live from berlin, firefighters in los angeles, say they cannot contain multiple wildfires. authorities say their focus is now not on saving homes. but when saving people's lives, tens of thousands has been ordered to lead different neighborhoods across the la area. also ahead on our show, the social media company meta is ending it's 3rd party fact checking on facebook and instagram. a move that many c as went to a p is donald trump. we're going to be changing the name of the gulf of mexico and and coming us.