the left side of our community life on the survey research is now on the it says perfect that finally the word is woken up to luxurious fabrics and woven splendor. india is traditional craftsmanship is priced worldwide. the west is looking to the blooming market at the world's most populous country. we want to know why our indian designers attracting so much attention. what do they have to offer and what drives them? and what does india's generation see? where come with us on a journey from by, by and delhi tonight,

and to paris, where an indian designer has made it to the pinnacle of old co tour. 11 can be found and things which of these, if i mean the, i can be a problem. creating luxury because india has was maximum and avoid the fashion from india, from sorry to sneakers, the north of india at the gates of the holy city and the ganges said to be more than 3000 years old is considered the spiritual center of the sub continent that honestly has many names. it's also known as pin that is crushing for the city of light. the city is sacred to hindus,

and the buddha is said to have delivered his 1st teachings here. along with hindus and buddhist muslin, 6 and other religious groups also live here. here we need a man. i can divide the designer knows the city of then honesty, well because he was born and raised here locally. we have a thing in, in the which is to not have been, i've done the joke or the week or the guy seek of a home, the $28.00, which will not that about which usually it translates to that. if you'll give me a handful of grounds 2 months, you know, a and a place to stay. i would never leave gushy because the notice because this is that done is if the off to all of which are not so. so yes, you can leave on. you can take a man out of actually, but you can not. they got the order of a man. actually if i'm left to city one, to study at the renowned function design, school, n i f,

t or nifty in them by use designs under his own eponymous labels are influenced by the traditions of his hometown. but honestly, the precious hand was in fabric woven with centuries old techniques that used real silver threads cold was indeed the not long after completing his studies. good advice returned to venice e. this is the most traditional, most mission shrouded city in all of india. the, it's also a surprising city full of contradictions and synchronous city. around 1200000 people live here. most indeed was trying to make a pilgrimage here once in

a lifetime, induced to leave that bathing step like riverbank fortifications. the gods is especially desirable as being in the holy river ganges is believe to purify, one from sin each evening. hundreds gather along the ganges, the leaders and tourists for the gun. the other t. a sacred ritual of light and sacrifice induce, often come here to spend the last days of their lives. according to him, do mythology dine and being cremated in that honestly is a way out of the constant cycle of death and rebirth. from here to model driven itself, his precious fabrics to customers all over india had been fixed by make up for 20 years. and i've been, i've been blessed to work, but some of the great us names in design coming from japan, coming from continental europe, including friends, including germany, provide joint of family textile business that his father founded in 1974 by nancy

silk saris. the sorry, spun banassi had been known throughout india for centuries. the celebrated art at the local movers 1st became famous during the mogul period. when woodlands rules india back in the 16th century. within the industry, yvonne has a reputation for preserving the old leading traditions from fantasy. these precious salaries are worn at weddings and festivals. high. we also saw someone in a different city and a completely different vibe. we need to sisters from clear cut to who run their business from them by the sisters are passionate about wearing salaries and think it would be a shame to only wear the traditional attire, activities,

or losses that somebody loves me from mixing and last name, this is my after the new, the fall in love with the sorry, a new there re interpretation has turned it into a success story. our model and i go ahead and create and say, oh boy, sorry so easily. i'm in the day to day life that was sleeping the saturday. that would be comfortable. i get uh, she does freshen up and then i get rid of, sorry, sorry for like home, i would come back home, hug my mom, and it felt like, oh this is home. and that's how, sorry is only is what enough have and saw these always become the person who's reading it. what is the shape of days worth of a movie loading? sorry. is that, see what like that? you know, that was a sense of the saudi in a hot the headquarters in by are the heart of the operation in the 1st port of call for a house customers from here they also ship all over india. today, suit is known throughout the sub continents,

but the company started out very small. the sisters as free is part of their secret to success. almost weekly. they post sensual feminine, imaginative videos to their instagram account, showing the pair in new, sorry, combinations, enjoying themselves the to caters to the desires of its young clientele. for instance, for halloween. just one of their many ideas, the back to vanity we're, it's mostly traditional salaries that are traded. that honestly is one of the most important centers of the indian textile industries here they specialize in hand woven fine fabrics. the precious literacy stories are competed throughout india and

sold all over the city and woven behind. almost every door came on and his family have remodelled a 250 year old palace and opened it as a show room for his luxury text on label. and judah, with a prestigious view of the ganges here a month after that welcomes customers from all over india. we wanted and join the label to signify a boat. the best of the additional leaving as has happened or the last 2 centuries or more centuries on traditions and reading practices. that's what his level stands for. acura yvonne is very conscious of tradition. something that made the move from textile tray to design even harder for him. creating something new with a tradition rich fabrics was almost a sacrilege. but he took the lead in 2016, i get off out of showcase his collection for the 1st time at india's biggest

fashion events like may fashion week. he's been a regular guest ever since. so the sensibility was to make it up into a wide audience indian as well as international, so that, that has to be in the center. all file uh, identity that we can just leave onto page something different. using the seems that, you know, as i always said, that the soul of the cut off can remain the same. but the body can take different shifts and different phones the back to move by, sorry, trait is a philosophy for the creators of su town. it's not just a commodity, it's not just a product. it is more than that. it's an extension because, sorry, says this is such a thing that, you know, their mission is to make the sorry, wearable, again, beyond festive occasions. like many of their young customers are unsure how to even prophesied. there are different ways depending on the region and social status of

the where the designers skillfully use social media to get their message across. posting almost daily, even had a pre draped, sorry, in their collection and offer tutorials. we've had to show that, sorry, is like with the show, do you know i would very, she was with it. i would read the showed on the need some of these i would just drop the saudi this shop. sorry for the cycling. we did a cycling thing and we were shot started on the 1st all the goal. it's a struct, sorry, is the cycling on the bum. be submitted. all of that to remind people that studies used to be that, you know, our ancestors was always and did everything hunting, running everything inside easy. no, there was no stainless band or back that in rights. everything happened. and besides, the duel have opened 17 shops across india to even get fan mail from men who have discovered the on stage. sometimes 9 meter long government for themselves. stories as a signifier of a self confident generation that plays with gender roles the

bride and groom wearing traditional attire, should ideally look something like this. in the as most famous bollywood stars on the upfront. and then we are seeing wearing the finest festive attire at star designer management who addressed bright old fashioned sho, vine, precious garments like these is a dream. many wealthy indians are happy to show out for weddings in india or a huge business. most weddings last for several days with some $500.00 guests on average, celebrations, take place at multiple locations and involves many rituals together with family, friends, neighbors and the entire village. many families spend a fortune precious silk, sorry. these are popular, embroidered with real gold and silver like the same as can she put, i'm sorry. we're in south india. our m k. v is one of the largest and most renowned high quality, sorry, providers in june. i formerly known as my trust the company has been in operation

since 1924. the video lead through today to be here. sorry, shopping itself is just such a vibrant experience with the flooding of color does everything. it makes it, it's such an emotion. i'm just so happy in a wardrobe. if you look at my wardrobe, i have something around $200.00 plus, sorry. i haven't won everything yet. i have a wide variety of salaries, size, hobbies, now culture like a possible body, right? so in the process, i always can be seen a little celebration from the time of the piercing ceremony to the wedding ceremony . a lot of western clothes and friends may come and go, but nothing is complete without a sorry expenses of sadie. let me have the bride is given up to 51 precious salaries for the wedding from just one side of the family. the cost of each, sorry starts at $150.00 euros and can go into the 10s of thousands phone

or away from india. the countries textiles, lender is also captivating, fashionistas in europe, glittering, luxury seductive or cool to a found disease, a sea of glistening sequence. that's the world, a star design or a mission. the 1st indian designer to have made it to the powers out go to a weak genes. that beautiful genes are trains driving the country like india. as a country off, i would say 1000000000 dream mission has brought india to parents only the very best are allowed to showcase their creations. here during the by annual or cartoon a week. the event is the crowning glory of the fashion costs, the preparations for his latest show in full swing,

which he has been working for 6 months. the models are from paris, the teams from indian nerves on edge. when it comes to old criteria, each show must be perfectly planned and stage the world's process watching and mutual hopes to represent india in the best possible light. i was born in of and they just bought a village in india. so my 1st name is lar, the most obvious from and i was just just simply the village that was my entire life. and beyond that, it used to be like at night sleeping under the stars, enjoying that time was really beautiful. so and then i'm heading so you for my grandmother playing that higher video spinning the is all the child. you know, i have no idea eyes funding and an impact on to me. you know, i've just like to explain this one. but then then i'm to the design of and i look

back on the clinic thoughts like how, how is that? that time shaped my thinking back in india for millennia, women in south asia have draped themselves in silk and linen. to where is origins can be identified by how she wears the garments, as well as the type of fabric it's colors and embroidery. the 1st mention of, sorry, is, can be found in a hindu hymn book from around 3000 b. c. in sanskrit. the word means a strip of fabric. india has 28 states and more than 100 ways to drape a sorry. in 2023. the sorry, even made it into an international museum. the london museum of design paid homage to sorry, design. we've 60 different exhibits as a festive government. the sorry is in. but for every day where it hasn't always been to where their stories in everyday life. the movement

captivated the country. but what does the younger generation think about tradition and modernity? is there's still room for up to 9 meters of tradition rich fabric between instagram and youtube. don't look like a detailed, but when i go to school, i website a that defines my fashion, my professions, i moved on to that as well. so when i, i started on saying that i was maybe baggy bones and all because i wasn't so helpful. then i realized that i'm more into advance for me to just pull things. so i changed my style like it came like a woman and to fashion is like i changed it right time because i'm like how i feel . according to my emotions, according to my energies, i bought a warranty. as for my generation, be not expected to exist as traditionally into societies every single day of you

can man more than go to begin my best includes enjoy. so for a person like me expressing who i am, i use the way i just to, you know, just communicate what i see you as a force and then work my energy into the identity. isn't what you're up to paris to the fashion world of raw who fashion is both art and business. a sculpture as a piece of clothing. the show is the latest test at work or to a week. you have the best of the brands from almost all the country, the commercial case here, so the most be amongst them seeing the work and at the same time improving the game. yeah, it's like there's a beautiful saying, if you're going to be the best player, leave investing. so you know, that's what the status has done to us invest any of the opulent li engine

later designs often with india. narrative elements is how nice from maiden name for himself in the industry. his master embroider off, suzanne devona, is with him. he's worked with miss right since 2010. he's only because she was so beautiful, started kind of me and i as it has the vision. so many good things attached to it. mister, i knows just how important the craftsmanship of his employees is. it's what got him where he is today. he greatly values their time honored cross generational knowledge. after his last parish owed code to a week, mister, i've read about india surpassing china in population and got the idea for his current collection. he called it and we the people attribute to his team wanted to

do something to god exist to people who work through in each bedroom suite of people working in the city. god being taught behind. the idea is like v as in session business, we have to create close this. what if, if he can still done the process of creation so that more people can participate in the process of making? that is what makes. what could your file more beautiful find more valuable? they have just one day left to make their dream come true of another successful call to a week back to the traditional city of the c and d is most miss and trout at holly city and to

a month i cannot find the indian designer who has a reputation for preserving the old weaving traditions from this town. his new opulent creations are like the traditional stories, artfully woven from silver, with real gold and silver. according to centuries, old rules of craftsmanship. assembly runs the textile empire and by enhancing a month's brother manages the business at holy weeds, making a so called banassi, sorry, which is known throughout india is a 2 part one. only a master weaver can achieve the kind of us work together with up to 2000 weaving families. the weavers need anywhere from a few weeks to 6 months to complete a single piece. the weavers of a month, i kind of, i are well paid. they are valued for their high quality artistic work and make a good living from it nowadays. so manual work is on the decline.

3 quarters of bio saudi salaries are produced by machine. bazaars are cheaper to make, and the weavers don't burn as much for them as they did in the past. 120000 weavers, live environment. most of them are most lemme, and live in poor weaving colonies. learning less and a construction worker does in a day many work on power looms which produce salaries and fabrics much more cheaply, up to one or 2 a day. that the most of us are involved with machine weaving a lot. but even with machine where the business is not going well and when the trade is bad at the bottom of the product, that's why a lot of people are leaving and going elsewhere about how do we go somewhere finding other jobs to know if there are

a lot of power cuts here. my love like that affects us weavers, a lot of but us on them does a bunch of a lot because with the alpha, not everyone in the indian fashion industry can produce luxury goods. in reality, the industry is marked by something much darker, fast version. it's bits of cheap clothes at an ever increasing rate. much of it will only be worn a few times. quality doesn't matter. in india, nearly $8000000.00 tons of techs time waste or generated every year. and global clothing production has doubled in the past 15 years. according to estimates, the fashion industry uses around 93000000000 cubic meters of water every year. the same amount, 5000000 people drink in a year. the countryside in the state of town are not due in the middle of the south east of the subcontinent. here we meet the designer who, like many young indian designers, has taken up the sustainability costs. that'd be very happy about it if,

if my journey makes at least a i mean, so the difference along with people a village on the outskirts of the south indian city of 19. this is where a vino super child finds inspiration for her fashion. she grew up just 10 kilometers from the village of pretty sight. as a fashion designer, supernatural wants to let her child memories inspire her. her current collection was influenced by dis, street theater, known as the total co to that is still a live in the village today. typical the so almost story daily. i'm the and it's a very, very inches awesome. it happens to old the lights and it's very cool. it's very lot a stick, very colorful and very inspiring to drawing on the strong lines, the stripes of the large skirts and the tassels. so project created, her collection for label has been around since 2015. so project has made

a name for herself in the industry as a designer who works very sustainably. it's important to her that the sustainability concept runs right through to the very last link in the supply chain . all over all materials and all the fabrics and every single element of mind. gomez from, from the local community. it's not just ground of superficially, it doesn't get on the and rooted in every tool since the new super john has even written a book about the polluting nature of the fast fashion industry. week on just for you. this was for the sake of letting euclid's every day and living back of anybody would vary for you that was to attend the night. there was no point in building ben buttons and buying houses for the children and not giving them clear ad, clean ad and clean what those right. so i guess for that sick we need to be more

conscious. i moved walk me by september 2023. she presented her police side collection at the fashion. we can london complete with a dance interlude being the sustainable fashion design. it is not easy at all because we are talking about selling a philosophy, not selling a product. we are asking people to become more than anyone that asking people to be more conscious about that by you can. so he says it's more about preaching than the road making process. the strong confidence voices, india's fashion seen, never fails to excite. in the 2nd part of fashion, from india, we show more indian designers and their commitments to sustainability, how they honor their traditional crafts and why india's national pride as an up and coming industrial nation is historically, based on the textile industry. indian designers are making

a name for themselves world wide, with their creations joined until then almost day take care the

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