er, rather an exception to the rules, this is an older person and er, she thinks that er, the russian language does not belong to russia, yes, it does not belong to russia, but it is now the language of our enemy, and there are er, behind the landing , people who shoot at us they communicate in russian, but here we communicate in ukrainian, well , we have such a border. well, here you know, it is worth mentioning such a slogan that the russians have, e-e, russia is where they speak russian, this is a big argument, i myself switched to ukrainian at the moment when kramatorsk was bought my relatives and they used to come it was with these slogans that they said that we already speak the same language with you, so we are one people , so they wanted to draw this border and communicate in the ukrainian language, which formed your position

. that is because kramatorsk was actually occupied after you were there. were born after you moved to the capital, and yet you, as a person from donbas, supported euromaidan, while many of your countrymen supported anti-maidan, i do not agree, there were many of my compatriots on the maidan, we had euromaidans right away, even special tents of eastern ukraine i will tell you that we are there with my earth defended the opinion that a patriot can be a russian-speaker, well, i changed my opinion after the occupation of kramatorsk, he can be a russian-speaker, but why if we have our own language that nobody but us can defend there will always be someone to protect the russian language, i don't understand why ukrainians should protect the russian language, but what's for sure, except for the

ukrainians , no one will protect our language. war, you were quite such a well-known eco-protector in your circles , tell me if you manage to combine it now, or can the war be eco. and you know these words to the level, it’s very yes to me, except that they resonate in my heart with pain. when i see what kind of sh- crazy destruction for the environment, for ecosystems, especially in places where active military action will be necessary - these are environmental disasters that just happen, unfortunately . now she is working without me, she has a deputy. she has assumed all the powers. they work very actively, for which i am very grateful to them. i just don’t have enough internal resources for this. the defender is quite well-known, but

now with this issue, because we often see videos like military they save animals, you know, very sentimental videos, for example, with small deer. do you also manage to protect animals in the war ? they didn't take any animals with them, dogs, cats, they multiply and now their only salvation is the military, uh, they feed everyone, no one drives them away , i don't see such dogs, some run during shelling, right into the trenches, they understand what is needed there, my brother sent me a video in a nearby position they even tamed a hare lives in their dugout they put water for him he goes somewhere on his business and then runs to

his place in the dugout people are actually very warm we have a warm attitude towards animals at least such as a cool dog and it’s nice to see it. you know, i remembered in contrast a very similar story when one young man on camera during a walk killed a rare peacock bird. i think you saw this story, how he abused this animal like that and under the publication, some people began to write to the front let him know. please tell me if such defenders are needed at the front or if it is appropriate at all. these are the thoughts to express now. well, i will honestly say that i am categorically against these punishments in the form of a front for several reasons. the first is the image and motivation of our military. what happens is that we are here serving a sentence and not fulfilling our debt and trying our state, this is the

first thing, it is simply insulting for us and for many people we communicate with. actions and often even when these raids are carried out, summonses are issued as a punishment, they are handed over, and secondly, why are there such people here, or some alcoholics, or some drunkards, like this guy or gambling addicts, or why are these people here in the armed forces, and so there is a certain balance of people who are not needed here, who they receive financial support from the state, but they only interfere, it is so small, but there is a percentage of such people, and such a percentage should be reduced, not increased. i think that there are enough of us motivated people who go to the armed

forces to work and not to serve a number and evade their duties and i think that there are people who can not follow basic rules regarding the curfew, for example, or drive while sober, since they will be in the army, where you have to receive an order and follow it, constantly follow, follow orders, but i think such people definitely superfluous as categorically against such punishments." to the people, no, but to er. i believe in some small percentage of ukrainians who are there and on

the territory of russia. belarus has much more faith in belarusians, who seem to me to be a more conscious nation , and i hope that they will wake up little by little, no matter how difficult it may be. i turned to those people who , er, sometimes come to me in the comments there from russia, from belarus, who say that we supported you in everything. the russian technique of organizing sabotage is not just to talk about it there, well, i really believe that in a state of war, people who are conscious in russia and belarus, who now also bear collective responsibility for what is happening, they must act and their conditions are the best - this is the way of sabotage for example , nelson mandela, i gave an example of how he acted and freed his country from the occupiers, in fact, and

they can, now their state, their government is a terrorist organization, take action. russian culture and good russians. how do you feel about the world has not come together like this , although sometimes it seems different to me. when i went on my little vacation for a few days, i saw how people continue to watch russian content, and each view is a ruble at the expense of the russian who filmed it. they continue to listen to their songs, watch their films, serials this really surprises me because, first of all, this is direct funding of the enemy , and secondly, it is the support of their culture and the desire to look for good russians.

i think that we should call them by their surnames , it would be fair to mention good russians only after we have mentioned the good poles by their surnames, czechs, italians, germans , swiss in dutch, all those who accept us and really save our families, where their names are not heard about them. what is there? well, i don't even want to mention their names to these russian figures, he supported it, and it doesn't matter what he supported, he lived in this state. no matter how handsome he is, about him, we have to look for the enemy in the state now is not the time for heroes. it's just not the time to look for heroes there, it's our enemies, it's either bad or not at all. well, the final question is how do you see the victory of ukraine? well, it's the liberation of the entire territory of ukraine, including the autonomous republic of crimea, of course. and

uh, i see victory as the complete capitulation of the russian federation. i hope for help , including the isaiations without a diplomatic path. i think it will not be difficult to cope. that is, it will have serious pressure from all sides, a failure will fail on the front, and they will be forced in my opinion. i believe that they will be forced to leave our country forever, but we must not forget that on victory day, the enemy will not go anywhere, even if they go with us, the enemy will be next to us and we still have to live in understanding, we build our relations in a different way to think differently, when we go to the polling stations, we must always remember that there is a thief nearby and will not sleep even after victory, sir, sir, thank you very much, we are waiting for a gesture of

goodwill from russia, my relatives, i want to record the next interview with you you know in sevastopol on victory day, everyone remember this essay. thank you very much for the interview. take care of yourself and ukraine and our boys. thank you. let's rebuild happily . because its center belongs to the world cultural heritage of unesco here at the monastery of st. onufry ivan fedorov founded the first printing house and printed the first ukrainian book the apostle after the november order and the creation of the west ukrainian people's republic lviv became

the capital and the heart of the ukrainian liberation movement in june 1941 on rynok square, the ukrainian national assembly proclaimed the act of restoration and the state, after which the nazis began terror against ukraine . all roads lead to lviv, even angelina jolie did not miss it, it has become a second home for thousands of ukrainians, it provides the council with tons of humanitarian cargo and even under missile blows continues to work for victory in lviv unconquered heroes return from the war tired but indomitable maksym provided cover for military equipment and received a serious injury, but the spirit of the

ukrainian officer is so easy not to defeat maksym in the future strives to remain at the cost of peace and peace in ukraine, so let's celebrate the feat of our heroes with a sincere smile with thanks, we join the all-ukrainian flash mob, honor the hero, they patch holes from bullets and debris, there is always a need for equipment, they always strengthen the hull, they additionally gave the foundation of the type iron, so that it can be restrained by bullets with military equipment, cars must be put on wheels and we will not stop as long as there are needs, we will work and do 24 hours a day, we rolled up our sleeves, there are car repairers who are making their contribution, now it is fire, it is

pumped, i bring a joint victory because the boy's car ukraine is working uncomfortable questions, then warm conversations, the most interesting insider, fox, what fridays at 21:00 in marathon, the only news. what, we will continue the discussion on the air, marathoned news just a few minutes ago, we saw interview of military serviceman pavel vyshebaba and he spoke precisely about the importance of the ukrainian language about the possibility of supporting the ukrainian language now , this is how it is important for me now, in principle, to support the ukrainian language and any ukrainian product, any ukrainian sphere, because it is the same our contribution to the victory, in particular, what do you call

for ? ukraine's demand for precisely this segment of goods fell and sometimes doubled. how do ukrainian brands work in such conditions ? yevgenia kharko, the founder of one of the companies, asked what new things are in the wardrobe for any girl, woman. they add a positive attitude and faith in our armed forces and there was a victory . we should be happy with the thoughts that we will wear our dresses for the victory just for this anastasia i congratulate you on the first thank you for agreeing to the interview the first question war is the time for a beautiful dress ukrainian women have everything they want

to dress nicely, war is always a difficult time and for sure we have never been as familiar with it as we are now and we want as many positive emotions as possible , and it is a new dress or a new outfit that can add these emotions because somewhere we need to recharge and fill up, so it seems to me that there are some new things in the wardrobe for any girl, woman, they add a positive mood and faith in our armed forces and there was a victory, and we should be happy with the thoughts that we will wear our dresses for the victory. just for this, get ready, everything is right anastasia how did the collection change during the war, because every event in the world affects the collection, do you remember how, during the

coronavirus pandemic, there was a trend for comfortable clothes, for example , because people did not leave the house a lot for the new year's collection you know even the trends ah, well, next to beautiful clothes, there were pajama collections like that. how has everything changed with you now, just like in those times when you said we were just following it, so they very clearly explained how our assortment changed and demand for our product and on at the beginning of the war and people were under a lot of stress and that's why all they bought was just comfortable clothes, warm , comfortable clothes, there was even more need, not for clothes, not because they wanted something new and to lift their spirits, but they just ran away from home, taking nothing with them, that's why it was so big the need for comfortable warm clothes is good that spring has started. and the weather is better and how things have not been going smoothly. people can adapt a little because after

such a big demand for fleece warm suits there has been a demand for something for weddings because weddings during the war, there are quite a lot of them and it seems to me that if before the brides went to wedding salons and the guests of the bride and groom looked for some kind of dresses with rhinestones and tulle and so on, now they go for ordinary dresses, they are more modest than usual, but people want to live in the present day and people learned to live during the war. therefore, everything has changed. we also have a strong such direction, and for our sales, this is a patriotic collection. this is my next question. do you know how it changed, what is the demand for it now, because we saw that under during each wave of some er activation in the war or some escalation we see a certain surge of er level of patriotism yes i even bought myself a t-shirt with an embroidered trident you also have certain such

collections but they are quite discreet they were not so loud you know how some there is a russian ship and so on. and so on, you know. we very much support this uh initiative, this uh, such an uh, powerful internal force, because look at me, it's just about patriotism and uh, we've been uh, since february . in march, they began to issue here are the following patriotic fractions with different inscriptions and they are very popular, people choose them and choose not only one inscription, but several . the usual one, how did it change? and now the patriotic collection is very popular, it is more popular than it was when it was

retired, more popular than it was before. and in general , well, the brand is up to 12 years old, and for the first time we have one, it was for everything with patriotic inscriptions. well, i want to say that only patriotic ones, and we have a collection that we made together with the singer roksolana. and she is currently on tour in ukraine, and all the fees from her performances go to the zsu, and we give 30% of the sale of these t-shirts to the zsu. it 's so trendy right now and it's so interesting right now. in general, everyone needs it. that's why it's also one of our sales etops. keep it up bro. and this is a phrase from her song. it's a very cool song. by the way, when i heard this song , i realized that there should be a collaboration. and this is what people need now i really like the t-shirt because here are our ukrainian cities, which will definitely leave the occupation and

return to our territorial integrity. i have such a t-shirt in a different color, and somehow it warms my soul and gives me faith in victory i have been reading things from there for a long time, well, the administrator is sent from there every evening about customers, about their feedback on our various positions, and there was a report that a girl from crimea, and she did not come to kyiv for a long time, and she bought this t-shirt because for her it is like a symbol of what she really wants for crimea to return to ukraine, and i don't remember if we have sevastopol, er, don't you remember there was this report and here she bought it in order to confirm that here, er, i will wear it and that the city where i live is ukraine. at first they left such an aggressive collection of patriots of one direction, there is also a russian ship , and well, you know what’s next in the text, yes. why do n’t you come out like this? you can still go to some

goal in different ways. we choose a good path. we choose a positive path. more good for us yes yes love ukraine like the sun love the wind and the grass and the water, i'll show you that. that is, this is the minimalism you are talking about. yes, yes. i really like it here. and if we talk about the production capacity, how did the war affect quality , because there could be problems with supplies, everything is good for quality, it is not this has affected our range because since the beginning of the full -scale war we have received only one machine with fabric and that arrived there two weeks ago, that is, until what time during this entire period we have not received a single batch of fabric that we paid for in advance

she was supposed to come at the end of february . it's good that we are preparing in advance and we had fabric in stock, we completely changed all our collections, first of all, we reduced our entire production. i think it was somewhere by 50%, that is now in the spring-summer season, this is our increased season, we released 50% of what we planned, we postponed everything because we understood that we needed to release something, but this quantity that we planned is not relevant now and uh, there are many dresses, we just we haven't released any prints yet if we haven't received them, we'll postpone them to next year or when there's a better time, we'll release what's relevant now , we can't plan anything and talk for sure , that's why we'll go with the flow and somehow, you know

, support our business. which we didn't dare to do either, but during the war we decided that we should try to develop clothes with a powerful idea because ukrainian clothes are exactly uh, embroidered clothes . compare the numbers of last year and now, how did sales fall, how are they now recovering from month to month, there is such a trend towards the positive side, but so far we are not going to it, well, in june, i think that we will come to the positive side, there are standard financial statements and there is the profitability of the company and it it should be with a plus sign, we were in the red for the first three months of the war, yes, but we are getting out a little bit, well, there are

a lot of factors that affect this, we have a lot of employees, it seems to us that they have decent wages and this is all necessary save, but at the same time, sales fell significantly, well, if, for example, in june, it is about half as much as june, the same as june of last year, that's why everything is a little sad, but the business works , our employees work, we provide jobs, we pay taxes, so i think that this everything is normal, the situation is under these conditions. it seems to me that most of our target audience. they went abroad at the beginning of the war, so they buy something, but these are not the volumes at all. these are not the checks that they used to make when they just came to our stores in kyiv and in lviv and simply changing their wardrobe because that's what they want now well, unfortunately , many people don't have the opportunity to spend money on themselves as they would like. well, as it was before in the first days of the war. it is

clear that many companies, almost all of them, have stopped their business. i understand that you are not an exception. when did you understand that you need to move somewhere, that you need to do something, because i saw on your pages that you also have some clothes for the military . when did this come? understanding and how much a percentage of the employees were ready to go out and do something. everything was fast for us. i didn't even say that we stopped, we just took a break for a while so that everyone could move to safe places. who managed to do it right away and a letter after a few days we we have already started sewing relief vests for teroboron, we started on monday, february 28, we have already started to feel the relief and employees, well, we just have such a strong team, they are stress-resistant people who are able to gather themselves and work. and it seems to me that they showed themselves best in those times our seamstresses because it was well, we were all afraid, there were

sirens, er, many people left. and they just came to work and told us that it is better to come to work and work than to watch the news and worry , and we are better off that way. i look at them, but they are just super women, you know how are there supermen, but they are superwomen, what can they do? well, that's how it all started, and on and on, we began to sew more and more, somehow find contacts, and someone called us, we applied. then we found a fund there and increased the volumes and we felt the war in us for quite a long time. at first, all our production was loaded with vests. we also felt balaclavas. well

, we sold the largest number. rucksacks , that is, these volunteer requests that came to us. we tried to fulfill them in the amount we could. to save one's life and what is it to tell people to do what they should do and the second was the payment of wages because we all understood that people will leave and that they need to live for something and there was this fear of not understanding where to get money from because you have a business if i'm not mistaken, one thing is in zhytomyr oblast, the other is in brovary, about production, yes, in zhytomyr oblast, in berdychev, there is

one thing that could cease to exist. and the demand for new dresses and everything connected with it. we started to feel it there in december in january - it escalated, of course, we understood that the first thing is wages, and then we will already negotiate about some are-rents, rental vacations, discounts in shopping centers payment of utilities there, heating, and so on, so the main thing for us was the payment of wages, you know, there were some voluminous situations, and with landlords, you know how to thank kovid, he taught us all a lot on one side and on the other to work to negotiate, so i cannot say that there were any stressful situations, stressful situations. we went through two years ago when all our stores were closed at one point,

now when all the stores were closed for the second time , we understood that it is already possible to negotiate on rental vacations and somehow, as a result of this issue, i.e. there was no such problem, you know how during covid a lot of premises were vacated because the landlords said you couldn't pay goodbye now everyone, well, everyone was human and they understood, you talked about the demand yes, it is twice smaller and how do you stimulate the client now so that this demand increases, is it now the shares how much can you afford it for those times so that we understand can we afford something or can't we now times we have to do everything so that there are sales and even if sometimes it is not it's super profitable, but it's still necessary to do it, so we're trying to, and we have seils, we have them well, an ordinary summer seil is like