one is returning to the air on the night of the guard and i want to ask our guest lesya voronya, the cultural curator, about this ukrainian heritage of identity, ukrainian jewelry, ukrainian vyshyvankas, which everyone is now trying to get out of grandmother's chests, how they survived the most terrible times, and the attempts of the soviet power to destroy all-ukrainian. how important was it for the ukrainian identity to preserve it and how did we preserve it? it is necessary to understand that when the ukrainians even lost their independence and we did not have of an independent state in certain periods of history, our identity was preserved precisely thanks to the first - this is the language and traditions and the things that surrounded us. that is , these are embroidered shirts, embroidered towels, ukrainian iconography of working researchers, documentaries,

for example, during the filming of the film heritage of the nation, we found a huge number of stories about how ukrainians kept and saved embroidered shirts, for example in the lviv region when ukrainians were resettled during operation west, they were not allowed to take embroidered clothes with them why because ukrainians did not have they were resettled in what territory had they just a-a ukrainians there put on their clothes, they immediately felt like ukrainians and saw their own among strangers. so they could somehow unite and resist the biggest change . so, when it was forbidden to take embroidered things, they hid them in oak chests and buried them in the ground, and then after 20: 40 and 60 years ago, the descendants sometimes found embroidered shirts in the village of lilia, sometimes only fragments, and today many researchers

are sewing them off, and what survived are stories about when the ukrainian intelligentsia was sent to siberia embroidered shirts were hidden in a double bottom in suitcases or somehow tried to sew identical stories into a pillow. we meet in 2014, when for the first time russian troops and tanks entered ukrainian lands, the war began, and from luhansk region of donetsk region, for example, ukrainian educators took out embroidered shirts because they were inside out on themselves wearing jackets and sweaters on top, and that's when we ask these people why take such a risk, it would seem like a simple thing, don't risk your life, you can leave it in the occupied territory and move to kyiv to vinnytsia to buy a new shirt and no, these people said that they had to temporarily leave

their hometown, even their home apartment, but they could not leave the embroidered shirt because it meant that they had given up. yes, no, they took the most precious thing with them because of such stories in fact during the 20th century and already in the 21st, a lot starting, for example , from february 24. returned to the owners, and there were also many stories that people were not ready to evacuate until they did not take, did not collect, did not save these most valuable things, because a person is spirituality and nationality - it is not just about the primary needs of

eating, sleeping, it is about what has a special meaning for us, this is what has value for us. as a connection with previous generations, just an embroidered shirt is everything and represents today after your such a touching story, well, stories, a-a, a question arises. and here are these things that survived this difficult period yes, when they were buried, they were buried in the ground, they were preserved, and now it is becoming very popular to buy precisely these ancient vyshyvankas, which are 50-6, 70, 100 years old, and people are buying vyshyvankas, and the question arises: do we have the right to wear them and wear them now, what do we we have to keep them in our chests and hide them so that they lie for another 100 years and this discussion is collecting. it seems to me that if they are on the contrary, they need to be given life, wear , wear, show these towels. they should

find their place in everyday life, because, well, they are 100 50 years old were lying in chests well, what if they were still driving there for 100 years and i think that they should be worn, so let's discuss this issue well, i'm still in favor of everything new in everything, uh, that's why i think that we should understand that ukrainians are still a very mystical nation, we have a lot of beliefs inherited from our ancestors and we have to understand that when we buy a piece of embroidery that some woman embroidered for her lover and we don't know what fate befell them and we don't know what so to speak, this vyshyvanka is stuffed for me it seems that it is a very good initiative to really collect old areas, because i do this, but i do this. what kind of lady lesya do i do from a professional point

of view? grandmothers, there is some kind of thing that carries the energy of the family, then this is a good story, yes, and if not. well, it seems to me that now and firstly, when there will be more time, when the war is over and ukrainian women themselves will embroider by hand. i think that fashion will return , well, there will be time for it and the occasion. and the second, of course new, this is an opportunity to show creativity, a lot of modern embroideries really appeared and a lot of youth such rapper embroideries appeared, that is, alternatives, well, huge, such uh, actually, museum items. they should be kept in collections or in museums , where well, uh, there is no need to bring them in particularly there is a

set that someone died in it for asking for forgiveness and energy yes, i think that it is not necessary after all this is my book how do you feel about it thank you i am less worried or worried about the mysticism that these things can i'm more interested in making an e-e the thing is, these things wear out, and if it concerns fine vintage shirts, that is, if you wear them, you will wash them many times, and even if it is possible to create an absolutely perfect copy today, it will still not be an antique artifact, vintage shirts should not be worn, they should be kept in a museum private public collections here somewhat i should have a different discussion i understand what you are talking about and the question is how museums work how much museums give life to these artifacts how much they digitize

they make installations, they make creative projects to make it interesting, that's what needs to be discussed, what concerns, for example, an embroidered ancient towel, here is a slightly different story, of course, you can use it at home by decorating icons, for example, is there a picture, well, but not a table, of course, here, the story is valuable and the most valuable because if you want an old thing, try first to check in your family, in your family, somewhere maybe these shirts are left and this thing will be the most valuable for you, you don't even have to and to wear it is just to know that it is in your house, this is exactly what also applies to towels, for example, or if such things have not been preserved for various reasons, then become the first generation in your family who is aware of these things and began to value them, buy

them, or embroider them, and then that what have you bought or created already starting from you to be your next generation zhenya sorry you lost 3 hours but here i want to show a video we found a very interesting one i don't know the name of this girl she is on facebook she is signed up on instagram she calls me ulyasya she shows a video of how she arranges. yes, ancient, ancient ukrainian clothes with modern clothes, how about me? well, when i saw this video, it occurred to me that these things have the right to live in our everyday life, and how it looks very cool on me, although it is very difficult to call me a fashionista .

it's exactly such an old outfit and you won't be able to tell if it's old-fashioned or current, but on the other hand, it will be very big. look, if you spill coffee or foundation cream on a 100-year-old shirt, which may have remained one from a certain territory or region, or if you dirty something modern and you will be able to clean it neatly afterwards , that is, if you had, for example, an old painting, you would not cling to it in the kitchen or in the country . it also applies to other artifacts, the same applies to ancient clothes. that is, these are exactly the same rarities as paintings, ancient weapons,

ancient jewelry, and all other museum things . was the first embroiderer and what city was possibly the first starting point in ukraine, where did she come from, eh, this is a fairly frequent question . fabrics to sew even the most primitive clothes, this usually also applies to ukrainians, and in certain museums there are even fragments of tryplian fabrics with certain decorations, but what we imagine today is a classic ukrainian outfit , this is an embroidered shirt, for example, poltava

street or bukovynskyi is it hutsul in this form, it was formed approximately 1.5-2 centuries ago, and since then, the fashion of that period. today, we most often visualize photo projects, reconstruction projects with those we work with samples in which city or which embroidered shirt is primary or most inherent in ukrainian culture uh-uh, there is no such concept either , you need to understand what uh-uh ethno-regional distribution is and uh-uh it’s about wealth, i.e. luhansk style is absolutely different from uh-uh ternopil borshchivskyi is the same bukovinian outfit is completely different from cherkasy but together they create this incredible palette and richness of ukrainian embroidered shirts and

i will tell you even more if you went on an expedition to a bukovinsk or hutsul village even on every street or sometimes they say in the corner, the shirts are slightly different in their ornaments , because every woman wanted, of course, just like today, not to have exactly the same shirt or the same shirt as her neighbor, and sometimes it was possible to trace that certain families or families had their own symbols, which shirts were transferred to the shirt in the hutsul region or in the sokal region, er, we found such embroideries . vyshyvanka - ukrainian and this is our unique code . do we have the right to sell abroad to people who want to buy not only modern things? yes, and these ancient vyshyvankas, ancient jewelry, which, well,

how unique, each thing has its own history, its own history of creation, do they have to stay in ukraine and er, this is a sale that is becoming very popular, it harms the further preservation of our national code, of course, it harms and a lot of things are developing, i will say more in the 90s, er, well, i allowed myself to say 50% has more cool artifacts related to the ukrainian system were exported from ukraine mostly to canada and the united states and there are collections and museums that have such exhibits that you will not find in any ukrainian museum, all the more dangerous and generally criminal it is to sell people to some private hands who will wear it out. our task today, on the contrary,

is to return as much as possible to ukraine, and not only clothes, but also many other sacred ancient things that are kept in huge numbers as european museums and, for example, museums in canada, that is, now that the specific weight of ukrainians has finally understood the value of culture, finally accepted their identity, we have the power to return everything, and the most interesting thing is that ukrainians will be interested in these artifacts, and of course, you really know the sites, but all the same, i can't reassure you whether you need to wear or not to wear, i ask viewers who will watch us on youtube to express their opinion in the comments about what yes or need to wear do you need to keep them and thank you very much lesya voronyuk, the cultural curator was in touch with you. i understand that the vyshyvanka museum is still in the stage

of creation, so we would like it to open as soon as possible, ma'am, and here is what will happen next with the development of the popularity of all ukrainians in the world . well, for today it is such a temporary phenomenon given to fashion and er an attempt to be well modern and after some time it will lose me and even the ukrainians do you think that er little by little we are carrying out a cultural revolution in the world yuli too yes or how much let's make the audience hold the world eh to such a fashion fashion for embroidery and embroidery look at everything very simple in fact ukraine it seems to me that today is creating a new world order why i think so well first of all we showed something that no one has ever shown before extremely boldness extremely confident we showed extreme

creativity in the essence of the matter for of europeans, our application works well, it is super high-tech, it does not give us a break, it helps us. today, ukraine is setting the trend. how long will we keep it? it will be a century. it will be two centuries. it will depend on our children and grandchildren, but we understand very well that we have champagne and a beret and the eiffel tower associated with france. well, few people knew what was associated with ukraine. now, you are right about this question, it should be easy. associative series. now, the

first word is courage, yes, the yellow-blue embroidered flag, that is, today ukrainians are the most popular in the world. how long will it be yours? the next question was when there was a revolution, everyone came up to me and asked, well, how did you have such success, such success, and how come this year it is less, i say even more, that is, it is, you understand, embroidery and ukrainian culture - it is such a beautiful and multifaceted thing that pr itself, it's like a snowball, like an avalanche when people encounter it once. for example, for my clients in the middle east, when they buy the first dress in the collection, it is necessarily followed by the second and third and fourth i.e. ukrainian culture is so alive, so original , so multifaceted, so many colors that

it is like a drug, once you start using it, you can't stop. american perfumes, american jeans , american clothes, and these trends persisted. they just got me already. these news about mcdonald's are already here. come on, let's not do it. what was normal? by the way, even mcdonald's will lean towards the national culture, that is, all our potatoes will appear in the peasant style, there are 12 are the main customers of 60% of exports, so i will tell you about what

i know about luxury brands - they are the chinese, and accordingly the market and society as a whole are gondomized, that is, it is completely uninteresting by some standard, everyone wants a bag, let's say there louis vuitton is conditionally yes, or is it correct to say that there are french perfumes and only french perfumes, when ukrainian perfumes are enough, there are many and interesting brands, yes, and ukraine today is creating a reverse trend in the world, in principle, that people will turn to the roots, what will become fashionable is that our it will become fashionable for a ukrainian medin ukraine, we can see for ourselves that we now want to consciously buy everything that is made in ukraine and the ukrainian market has created ukrainian designers of things that will be popular in the world as well, created in the same way as you is this idea correct or not? well, i hear the idea, including that i presented it at several generals

. and i want to say that it is very important and it depends very much on who will create it and how actively it will be promoted even by european manufacturers, but it is more about products nutrition of ukrainians, but still european manufacturers are now openly saying let's return the customs duty on ukrainian goods because ukrainian brands are capturing our markets, this applies even to food products, so it's true this fashion is in ukrainian, it steps and it works, but they said that your dresses are bought in the middle east, and i had a question, what is the geography now? and who is interested, this is my favorite dress, now i will tell you everything in order, which means first of all and always the most advanced in terms of fashion - it is america and great britain - they are the first to buy actual new products everything is interesting, everything is unusual

the middle east is not far behind because everyone thinks fashionable houses that the middle east is a huge market. it seems to me that today it is already oversaturated. that is, there are too many fashionable regions and there are not so many consumers for this market for the offer that is given to this market, and of course europe is not far behind entering the asian market is the most difficult because they have their own social networks, they have absolutely their own stars, and if we release the internal culture of this national one, pay attention and we will now approach the same model, steadfast nations call it that here is this process that is considered a verb in japan, for example, yes, how to convince a japanese person to wear a ukrainian vyshyvanka instead of a kimono, he will say

a why is this to me? our ukrainians buy vyshyvankas, returning to your question, completes selling ancient vyshyvankas . and i think it is worth it. let's turn to the historical record. the poor girl, the poor bride in skryna had from 30 to 60 vyshyvankas as a dowry that is, in the winter, you have to do something and you can embroider, so actually there are quite a lot of embroidered ancient kimonos, and the japanese sell ancient kimonos at auctions, and there are some that carry a greater historical value, it is sold there, a pump. so why can’t we do with this business is money in our coffers. it seems to me that

a person who buys an ancient ukrainian embroidery there for several thousand dollars does not buy it so that it rots there or drink coffee in it so that it is frozen, but he buys it so that it preserve and give it life and we, uh, well, as far as i'm concerned, we have to wear it and sell it. this is also quite an important step for popularization. unfortunately, the broadcast time is coming to an end. we will also find a place on our air to talk about this, the main thing is that we are fighting for this and the world is paying attention to why and the ukrainian code is being stitched with this cross like an embroidered cross like a towel in every country of the world on large maps of our planet and this is important and it is cool and most importantly defeat the enemy now and we will complete the history of the popularization of ukraine about the fact that vyshyvanka women were taken out of luhansk region and how

we have preserved the goosebumps from this story, then we will preserve it and now we will popularize it natalya ostrovsky yevgeny of plivska yuliya magdych - night watch , we hope it was interesting see you soon on the air, friends. after a two-month course in medicine, i went to the donetsk region, where i learned for the first time what war is like. i hide in nature and like everyone else, i hide in a trench. you get used to it. i know what and who i protect. 15% of the ukrainian army are women, they have proven with their work, courage, honor and courage that they are no different from the

other 85%." the mighty tank of my countries is unique and wonderful, they give birth to security, colorful, my country is dragobrat in the spring, who covered himself with a soft blanket. wherever you are, you will always return home to your ukraine

. - this is a high spirit and greatness can be taught to hold a fire hose and cannot be taught to save others at the cost of your own teaches this the heart itself teaches not to retreat if it was not difficult to be ready for self-sacrifice to be courageous to be humane to be at heart for others state emergency service we will save we will restore we will win it was only a year ago but the war took away the childhood of young ukrainians join to the charity platform only help and help

ukrainian children of the war in ukraine heroes watch the film of the marathon of unified news for children for the sake of the future september 25 exactly at 9:00 p.m. muscovites they let go in a circle gazmanov did a backflip center so sambo putin surrenders in 60 seconds this is the director of new while some russians are watching salute others i can't see anything because of the tape over my eyes the baryakhtarchik flew and maybe they didn't fly off the shore the ministry of defense has a cunning bayrakta with something to do in the supreme commander-in-chief of russia, while his army shamefully runs from its positions, open the ferris wheel correctly

, close the booths with retirement pensioners, ventilation , heating and even air conditioning, living conditions are better than 90% of russians, this was done specifically so that the russians could see from a bird's eye view how ours give people to the occupiers in the east , a tankiz flew to the top. he is already a cosmonaut, but the next day the observation wheel broke. heimers to somehow distract the russians from losses at the front. well, a little faster than a broken wheel, putin

also opened a sambo center in moscow, saying why is everything in the colors of the ukrainian flag so that later to repaint in more detail about the discovery from the scene of the events, if i'm afraid, vladimir approaches them, and the non-centralizer hello, i'm still alive hello, i'm alive hello, i'm alive hello, did you remember that you've already played agronom? why are you standing there? you're my security guard, come here. come here. and you , the girls.