let's raise an eyebrow and cover everything with nuclear ash. that's when they fixed these narratives. these stories , let's give them plots, their conditions seem to be. -е mobilization because when you have been talking for a long time yes, we just haven't started yet now let's start yes and here you are saying this day the regular army needs to be mobilized and here it is that he narrated that this is the meaning in the head of even an ordinary a russian who watches tv, he crashes eh well , how is it like that well, not everyone has it of course russians, they don't connect the deterioration of the standard of living, the mobilization of funerals, that's all, that's

all, that's it, the rate of reefs, and the closing of borders, they don't connect it with the fact that the name putin rules, they connect it with that because nato and everything, yes, the mother herself will be very difficult a-a and what? it is necessary to break it in general, the question is whether the victory of ukraine lies in the information sphere of this or not, i do not know the worldview, which is more important for us, the strength of our weapons, our army, or the strength of our, i don’t know, memes and social networks. it is good that we have come i was annoyed by this point, uh, now we have an official delegation, there are many colleagues we know , in particular in africa, and we, when it comes to political elites, obtain material on the cherkasy region, which is very important . the team

has been working on ukraine with sufficiently voluminous materials for a long time. i hope that in the near future the material will come out like this. i remember some admission that someone is indignant here in kyiv. do you remember the monday flights here in kyiv? how does this work, well, at the moment, i am very familiar with it, the underestimation of scientific work in the principle of scientific activity, what is it, what are you inventing? materials, this is such an idea, i always say a concretion, it is only from the ancient greeks, i invent a concept, i don't know what kind of hypotenuse you have there, or you come up with only a number to raise the squares, it drives him there , they gave him the fifth point to say and he looks at the whole flock of women, but no invent your own atoms here. yes, well, the world does not function that way. that is also why i cannot say that there is anything else, everything is important on its own fronts , because look at how the chain works conditionally due to the conviction of the average german bureau that ukraine must be supported, ukraine must not give up he will vote for those why it

sounds from the positions, he will put pressure on his deputies and so on, it functions in a liberal-democratic environment, so if these messages come in, then definitely and more chances to receive support and conditionally conditionally now they do not want to touch the topic but conditional elon in we will not be written that the mistake was baptized, anyway, one day ukraine will lose, it will not work, and by the way, there will not be such a parade, i don’t know, in tik-toki, the ukrainian meme forces will be victorious. yes, the fact that they won, the russians will never be either realists, it doesn’t work like that, but with regard to the power of memes, when studies were resumed, i didn’t leave since tuesday. i think that what students should do just for the qualitative methodology course is one thing, apart from the fact that we were engaged in auto ethnography , wrote our impressions there, renewed studies, collected and analyzed memes by categories it is very common, well, the study of humor, there is a lot of it, it is a broad topic, starting from the classics, about ideas, ideas, the whole concept, then there is a scientific journal in israel, which is an interesting publication of the study of humor, and so on that's why the analysis of humor is a form of political

protest, a lot of dissertations of scientific works are written from those that were. well, this is me, now they state that as of april, even so, ukrainian types of humor were except directly in order to emotionally support themselves in some way , they were emotionally disposed there aggressively for victory yes, but also those that relate to everyday realities and which are already in the history of ukraine somehow, well, everyone heard that there some woman knocked down a bank and now there is a question of cucumbers and tomatoes, then some drone from windows and so on, all these things. there are a lot of them in ukraine, and many of them fall into the western information field. remember the american ones, what we know here are the american evening shows where they joke about the proximity, which threaten the competence of the soldiers from the last, also about how quickly the territory enters they leave russia and so on or this is just a beautiful flash mob with this referendum on kralevets. well, kaliningrad is very beautiful, that is, such ukrainians, some near. that's how you are, very simply beautiful things

therefore, these are the trends that ukraine sets for us, which shows that the information space has become significantly more accessible for ukrainians due to the fact that many of our people abroad, and by the way, they have seen, they must speak, they have seen other ukrainians, i know from well, who manages the department, works at the university from other uh, in some countries, they didn’t even know before that ukrainians have to advance so intellectually that in the world’s top top universities, he wrote in amsterdam and madrid, they can read courses that students rate the highest has colleagues that there they are teaching now because the families left there not only from mogilanka, what can you imagine, ukrainians, i am scientists of such a level, teachers of such a level, and accordingly, these people have contacts and so on languages ​​well, there is one more big problem that i hope in ukraine is a big plus looking for a country that knowing english is some kind of feat in life absolutely it's just scary you can meet god he's so smart he knows three languages ​​and you're constantly tired of saying little man intelligence has nothing to do with it education normal training yes

well, let me say it like this. no one in the world has the term dystopia, we invented it because we do not know the term diskopia, there is somehow a basic education, latin, greek. and here is a big plus of the fact that many people will be brought abroad in contact with the language environment and so on, i even saw there are localized ukrainian memes in dutch and swedish, which are already clearly shown by someone. well, in whispers, yes. and it’s a big plus that we are spreading it in this regard . let’s sum it up like this. we won't see this occasion. well, please tell me . and if we take the phenomenon of memes, memes, and narratives - it's close. are these completely different things or is it a meme - it's a short fragment and i don't know, and the narrative is more something that consists of thousands of moments, i don't know. well i will say that this is actually one and the same. why , because through visual content with the inscription through humor, it is also possible to transmit quite complex signals, as it were, and to form public opinion, including, by the way, one of the extended narratives that we have now

we broke everything together with you, this is a narrative about what is meant by the soviet union, which fell apart, the right receiver of all this is the russian federation, headed by putin , who, in principle, has the right to decide what countries are these former republics in the region, where should they go to go still, your site is like that. still, it has the right, and that's exactly why it 's so easy. - less seriously, that is, they considered then that he has the right. well, this is how some georgians would imagine it . at the beginning of this year, after seeing the opposition of ukraine, they asked how it was possible .

and zelensky, come on, zelensky is the military-political leader of our country. and now ukraine, by and large, forms the agenda of europe. not only europe, that is, through the prism of perception, the country helps ukraine, it doesn’t help you, they can close hungary there. patriarch kirill says it is not necessary to include the functional lists, he says to hungary come here now we will understand well, that is, through the prism of how they treat and how they help ukraine this is now also a certain reputational metal and if you do not help ukraine and there bureaucrats bureaucratize the process, for example, you they can pile theirs later or if biden does not sign the recognition of russia as a sponsor of terrorism by the state, congress will ask you many questions that will not help you at all what are we talking about now, this refers to the situation of war, the situation in which ukraine has found itself and in which it will fight with dignity and honor and

win. i am sure that if we talk about such a thesis as a narrative that is capable of creating the future, does this thesis have the right to exist or can a narrative really can create the future. look at the previous question in general. we forget that a meme as a concept by analogy with a gene was invented by richard dawkins. what a very physicalist, anti-religious, er, dude, there are translated things, i'm there, enistic genes, gene and god as an illusion, therefore, yes, in the ukrainian translation, this book is yes, a meme, as a unit of cultural information transfer, we spread it to a humorous one. where is my little urban humorous one? globally, there is what the future can create, and here the intellectual environment is divided into banal by such lines of distribution .

very powerful, well-known intellectuals, what is the illusion of progress? by the way, the already mentioned harari criticized that everything will be bad, but pinker, well, enlightenment today is not a huge task. of the future and about the fact that it is formed by different ideas and thoughts, there are many of them . yes, i have already remembered where to stop and continue the topic. yes , destopias are like genres to see what, according to the idea , you can go that way. but maybe there is something wrong there yes, well, conditionally, if by the likes, if china has already made its way through the digital concentration camp method, show what is here, but there is not the number of films that are all already, so, so, it is shown that it is not going well. yes, there are places where we have not tried, what will happen if a person will be a clone yes, but in science fiction, destopia is not removed, that we cannot just take something globally, so those who believe that something good awaits in the future of humanity, because there will be some forms, so you can voice how good

it is, and the first thing is how to get there - this is on the one hand to be surprised at modern trends, there are a lot of them at the modern version of gender correctness with its inflexion yes what we all know is some kind there is such a certain agenda, specific political, what kind of hollywood films do you watch, you think oh well, you can see right away yes the word agenda from russian that passed all they understand that it is necessary to show how the future is being formed as centrists, how much needs to be done, but on the other hand, there are people like this, which we don’t notice anymore, who are already forming and will be. so, look at the defender and defender of ukraine with him. well, it’s been a year a year and a half ago, i apologize for the rude word, the sarcastics about feminists have not subsided anywhere. yes, in kyiv , this academy has long been enough for me, at the discretion of a student or teacher, it was possible to write a candidate for the channel there. anyone who wants, please write. yes, now the word defender does not cause pain to anyone the garden does not hiss, everyone is normal that this term is used and on the contrary, the correct accent is formed by it, so the

answer to your question is not only formed. than russian to make feminitives and they are less if we live in e-e during formation then we understand that we live in a field in which is present not only in a field in a space in which not only our narratives or some of our formative narratives are present and hostile destructive narratives, how to calculate them, how to deal with them, what to do with them. in general, it is easy to do good, there are two paths, hard and soft , so what, friends, and it will be closed. military time works in a complex way, that is, it is hard and soft, because you don’t always have time to convince certain groups of people that russia is not our brother,

that we don’t need some world, i need to transfer names, information, and so on, that is, not in you don't have this time, military time , that's why a hard mechanism is turned on and we see that they give results because, for example, modern propaganda techniques allow me not to say a single word, not once the words russia a-a for time will convince you that russia is not a bad country. it is a neighbor. yes, what you need to watch is if we have some big neighbors with big economies. the law does not always manage to have such a longer path - this is the same battle of narratives, that is, you have to create a supernarrative based on some russian narrative and begin to disassemble it into parts and spread it out and remove it from the info field, it takes a long time and it does not

always end like you before and after that sometimes the battle of narratives is just a story that divided the society into two unequal parts and this is what russia wants we have a correct church, yes, we shared it, that is , russia, because social media has the potential to exacerbate conflicts, as well as a thesis from a report for the world economic forum. if we talk about ukraine as a phenomenon, a country, a nation, and so on, do we need narratives of history or plots what would we broadcast to the world, and if so, why should we do it at all? do we need to broadcast something to the outside world? well, first of all, we are already broadcasting about our courage, bravery. well, many in

ukraine are surprised by our resistance , the ability to fight. we just have to comment. i'm also glad that by the way, i'm not that fast a religious person, yes, but i keep saying that in one sentence the phrase is ukrainian shota, there's moskovskiy, something absurd, and it's always been absolutely yes and now when finally 50% to the question show the ukrainians who consider this structure hostile to ukraine despite the fact that they were playing with their spots there that we are there we are from gundyaev fu and then and then their representatives are sitting in this georiv hall watching what is happening nexia it's just what further evidence can yes but here neatly with them, yes, that is, there is one narrative, i will return to this, which we broadcast to the domestic market, and i could, i think that he needs to promote something more strongly, yes. that in ukraine, everything related to russia as such cannot be called this topic can be picked up by the kazakhs themselves. look, i am looking at all kinds of forms. i had the opportunity to teach there in almaty. i just saw their representatives of analytical centers from the former republics of the soviet union, so to speak . people who also see russia as

imperial here and there. what is the potential of such people? well, spread the plants, because there was nothing kazakh . we built cities there. ah, well, they said, and they started raising young ones. we see that they are starting to talk, as we said before. yes, then there is a narrative that has always existed in ukraine. well, i will repeat the term and motto of muscovite, get away from moscow, although it is not quite what they prescribe here , but less so, it was a border with us since the 19th century. they were intellectuals and said that there is nothing good to look for behind the railing that yes , ukrainian identity is formed differently and if we the more we spread such narratives in ukraine to press yes, the more we will have something to show the world and to the construction of russian - this is absolutely correct, i support you in this when putin insists that she has to sell, what does it mean to stand for conservative traditional values , a person who calls his daughter this woman well, it’s just such an easy landing exactly with what he stands for, that is, or what he is fighting against. yes , i don’t even know the professions of all these of czech european values ​​and to

see what is happening in russia is simply scary, yes. that is, where there is a dissonance between reality and this, we have and this is our great export potential, which seems to me to be one of the best, who is we understand what russia is like, but we have learned the zen of relations with russia for centuries, and by the way, this is something that ukrainians know, colleagues are invited, the project is going on, research is going on in russia, i didn’t say before, even after the 14th year, especially yes, well, they didn’t allow ukrainians to be colleagues and professors at a german university students or natives of ukraine to write scientific papers where something was related to russia , you know why, but you ukrainians are prejudiced, nothing good people, my counterargument was let's then take all the theories of international relations and most of them can be canceled like this to point out because it is the americans of the cold war who did not like the soviet union, that is why i say that if we broadcast more about the ukrainian domestic market and develop it, we can show you our vision of russia, it is absolutely negative because we are like them. well, then i only

have our traditional rubric, a mean question at the very end , i need a drum beat. and my mean question in the end is what we say we we we must we and who must who we who citizens some kind of special state body there is the management of memes under the president of ukraine. i don’t know what it should be like in ukraine, how to fight in this washed-out narrative plane. who does it all? well, everyone in the special network gave us a wonderful tool on the one hand, and on the other hand, ot the instrument can bring more harm to the sea, what is it, everyone of us writes something about something, we understand that we have a certain category of friends, someone has this, there is a lot, someone has a lot много дальше we have absolutely understandable and political figures, each of whom stands for a certain segment, for which she is responsible for all

the defense, these people say well, that is, what am i leading to, with the right approach, when each person is responsible for his own segment and the information war including when everyone understands what he is saying to his own and what is being said to the europeans then everything works why because we do not distort history and facts unlike the russians and they have this weakness when we it sounds funny and doesn't impress anyone, and by the way, we broke another one of probably the most important narratives that russia tried to advance . european american partners to nothing, look at yourself, they are from kharkiv, the game is one by one, they are taking to the herringbone point, they are putin already

mobilizing , even though he is retreating, that is, it is strong. days, yes, and that’s precisely because he came speaking rudely at the j20 itself, or the seven putin igor, well, there ukraine is georgia, it’s no younger. the brothers won’t call that there with ukraine. in the country in the state in our society there should be some kind of center, but categorically no, if i say ok, yes, what number, who should do it, i apologize for interrupting you, because there are automations here, it involves me emotionally. it’s good in the networks, yes, this is a lace, but ukrainians should plant the meme management center there under the president of ukraine. i don’t know if there is management of the meme policy of the pimple. it’s an absolutely absurd idea. it

does n’t work like that, on the contrary, ukrainians feel. ukrainians have the opportunity to organize themselves. there should definitely be rules. yes, that is, there are criminal offenses, there are administrative offenses. no one cancels the codes. to organize from the grassroots. yes, to create networks in them, to help somehow dictate this, but now as a teacher, the first thing is that we put the fact that ukraine is very good at networks, well, to which i am not saying that she should be right, but somehow let us now in in kyiv, there is a central management of memes and everything. no, it won't hurt, because it deprives ukrainians of initiative. and ukrainians are proactive enough, yes, and the second point is that initiative is superfluous. well, this is a plaster classic that we are watching . like tomorrow there will be an attack from all fronts, there will be three nuclear things flying there as well, well, on the one hand, look really like that, and now we will also meet with

iranian attacks. sides from belarus, moreover, everything is shorter, and everything is shorter, hide. the more we neurotize those to whom we send such information, yes. the more we reinforce such negative attitudes that we must surrender now, the more we are really working on lessons, yes, that's why each person has his own sober attitude, what to share, and how easy it is to lose a network, that's the responsibility of each person, so it seems to me that i call on all of us to watch it, it's better to support each other, to stock up on candles, to reduce consumption, ugh, somehow , don't share photos there after arrivals and so on, to do useful things and not to cause hysterics and not to scare your neighbors and close relatives, you know. while you were saying this, i had an idea for the final text, well, you know, as the presenters say you know, at the end, feel a little sad, and for me it was always from the word sad, not a sum, and now i want to summarize this despite the fact that we have new technologies, which means social networks, which have made individuals so powerful that sometimes

they can influence geopolitics, politicians well, it is necessary and the only necessary remains simple human things, this is me about uh, taking care of loved ones uh, that means buying candles, good. all this is saving electricity, regardless of which technologies we participate in, which narratives we deal with, we work on television or are we just sitting at the computers and writing something ? we have to remain human and in our situation it is very desirable to remain ukrainian as well as i understand it, gentlemen. from the studio, that's why we're leaving now, i'll remind you that our interlocutors today were very interesting maksym yakovlev, head of the department of international relations of the kyiv-mohyla academy, and boryspil hausen, political technologist and management expert

by reputation, we will see each other soon. well, for now, stay tuned. the news marathon continues. tell me honestly, how are you? i'm keeping myself, i'm keeping myself honest, but if you cover up, it covers up a lot the last time. it was a story with a dog in crimea. this story touched me very much then. i just sit and cry, spread my legs wide. shoulders, smoothly raise your right hand up , reach up with the edge of your right palm as if you are trying to press it on the sky, and with the edge of your left hand, reach down. take several smooth breaths and exhales in this pose. imagine that you are a tree that slowly shakes

the gentle wind sways a little on the inhale, it will smoothly come out of the urge and put the palms on the chest on the exhale, slowly lower them, rest for a few seconds and do the same, but already with the other hand, add this technique to your self-help first aid kit, more here in the morning when you go to work, you smile at your neighbor, your neighbor will thank you baristas for their coffee with a good tip. and she will buy them a warm scarf, part of the money , but the scarf will go to a bronik or a fairy tale for another of your neighbors, every day, every step, every deed can protect those who protect us thanks to you, dear ones our defenders and defenders, we smile at each other in the morning, we thank each other, the border of freedom, the border of dignity,

the border of humanity, the border of indomitability, the border of victory, the state border service of ukraine, the primacy of honor, the rules of a warm country, a private house, install as many additional sources of heat as possible, stock up on various types of fuel as much as possible, determine the heat of the room or floor, prepare the batteries and individual means of heating seal or adjust windows and doors check side

equipment be ready to shelter during cold weather we will win the winter together, the invaders came to us in ukraine, the uniforms are brand new, the military vehicles are a little flooded, and their inventory has flooded

a little bit . us right away and we ambushed the orbs right away from the russian bandits, the russian police are doing things, they ca n't find who is to blame for our field gluhar

, now you know a new word like that forward , you let us feel our unity and invincibility, each of you protects our peace, thank you, thank you

, thank you, zsu, you are the best, thank you, we believe in you and thank you, thank you guys, thank you guys, thank you and come back alive, because this world and this country need you, and this is thank you, i say from himself from his son he was unfortunately born in an evacuation in the west of the country and now he has a normal life thanks to you for the opportunity to see his friends and relatives again thank you for every peaceful day hour and minute that we can live and dream about the future of our country with you thank you children should have childhood thank you our defenders