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tv   [untitled]    December 5, 2022 1:30am-2:01am EET

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this column is the face and the heroine of this program, kateryna uvarova, a craftswoman in whose hands even these deadly irons turn into a work of art. designer kateryna uvarova was forced to flee twice because of the war in 2014, she left her native makeivka in donetsk region, and this year she left kharkov in the spring before the great war. kateryna created a business which supports the culture of conscious consumption of things, but used advertising banners , she transforms them into artistic, practical things, so
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because of the war, the brand pibbank moved to lviv the new realities of the war prompted her to add a new charitable direction to her business, so the idea was born to turn military junk into works of art, namely, the report, the processed sleeve, to create souvenirs and accessories, helixes, candlesticks, bracelets, bases , etc. kateryna plans to use the collected money to rebuild the grigory skovoroda museums in kharkiv oblast, which was destroyed by the russian invaders kateryna, let's do it right away about your products, you brought them with you, what are you talking about? victory, they are made of this type of casing, it is a 30- caliber and it is an anti-armor casing
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, a heavy one, and so on, and then these are bracelets, they are also made with particles from casings, and i even wear this one for myself, in several colors, they are made in yellow- blue in red-black and simply in black and also these are key chains on which the coat of arms and glory to ukraine are engraved, which you can hang on your keys and look at them every day. not the entire range yes what else is there you have, and this is an assortment, and for example, for this sleeve that we make a glass for alcohol, we still have this part .
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there are also candlesticks, a very relevant product now in ukraine, because as you know, our electricity supply goes out every day. and then i every hour, and also this. oh, candlesticks, and besides that, there are also flies. that is, we take one fly and cut it in half. yes, this is the largest caliber of the auctioneer's comet showcase, and we made two vases in it, that is , we make two vases from one, that is what we have now. and for example, now we are still working on making such a hot stand with epoxy resin to pour these sleeves into it and it will be such a transparent stand for hot and you can put it and look at
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it as well, because it reminds of these events that now, which product is the most difficult, because well, i look at many of them, there is engraving and a plus. i know that they have purchased special equipment in order to manufacture all these items. for 10-15 years, they have been engaged in metalworking and engraving , that is, they are engaged in this technical part. more let's say this every day under any circumstances. first of all, the most difficult product is a glass for alcohol, because i'll tell you why
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exactly . it didn't sound like it, but it's safe. and we cut off the lower part so that you can see what exactly is the sleeve, and then we weld food-grade stainless steel so that you can drink from this type of dish, because this sleeve is a black metal and, first of all, it used to be and will rust, and in order for this type of tableware to be durable and drinkable from it, we made such a development, and now it is the most difficult and complex technological process to make this type of product. and who are your customers, you sell all this and how much people are willing to pay for it well, we have buyers both abroad and in ukraine, if
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we are talking about ukrainians, there really are ukrainians, and who agree with our position and who do not agree with our position, that is, about the sale of such goods let's say so and why i don't agree with the sleeve or anything else there are, for example, people who, you know, want to have something that will remind them of the victory and the smallest thing that they even take. these are the kind of keychains that they hang on their keys and it simply reminds them every day that they are involved in this project to what is happening now in ukraine, that is, they are a part of our
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ukrainian community, as they say. involved and they are involved, that is, they want to help not only with money, you know, and with something else, but they also want to have a piece of ukraine in their house, in general, they want to feel involved, you know, in everything there are quite a lot of these events and such people abroad, well, for example, if we now take sales from brave. as you know, brave was launched sometime in september, and it was announced by volodymyr zelenskyi, and we are also represented there, and currently if we take sales that take place on this on this marque-psi we have they take key chains every day, well, they take them from us one afternoon, and first of all, as i said, the price
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category here is different for ukrainians and for foreign people, and people every day in brei, for example, buy such key chains. there are also people who order glasses from us for why do they order alcohol, because, for example, auctions of these products are held in the states. people buy them for some kind of money, which is already paid by people in the states with all these things, and these funds then go to the fund, that is, people buy these, and they are also volunteers. they buy clothes for the armed forces, they buy equipment, and that is, if we take different goods, different goods come from different categories of people who buy them. well, for example, let's take this key ring,
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because it costs ukrainians, for ukrainians, it costs 390 a-a, for foreign buyers for foreign buyers, it costs $35. 30, that is, a little more expensive, well, a little more expensive, yes. where do you get all these materials, these sleeves? you specially order what was brought to you, this happens. we have volunteers who have been helping since february. well, how we help them, we send them, like all ukrainians, material funds. that is, it is 2-3 hryvnias there since february, and in fact the situation happened in such a way that, um, somewhere in march, in april, friends sent us photos of cities and villages that had already been liberated, and where there were a lot of these cartridges that, let
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's just say, nobody needs them, and first of all, because i've been working as an offsaipig for three years, that is, i recycle things that are no longer needed into something that is needed. the question arose for me. and how to clean the kharkiv region from this kind of garbage because how you all know that kharkiv is the greenest, greenest city of ukraine, and this is the question of the post for me first of all, and they agreed to let us collect these cartridges, that is, well, we went there, gave the humanitarian worker there, did all our work, and then went, as i say, to those fields they chose us a sleeve of such a caliber, flies of such a caliber were brought, and then we also a-a additionally helped them financially, that is, this is how it happens when we are asked such questions about why such a price, for example, we eat, we people we tell you that the first thing is that people went and collected
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it, that is, you have no idea under what pressure they collected it all, that is, here you have it above your head and some kind of hail is flying . sleeves, well, that is, you can imagine how it happens in general, and then the technological process itself, how it all happens, logistics, rent, and so on, and one is superimposed on the other, plus this is also social entrepreneurship. that is, we also withdraw this money in order to transfer it to the armed forces or for example, a frying pan, and that's how we get such a price, so i always tell people that if you respect your work, then respect the work of others who also went first to collect and collected the same ukrainian and russian cartridges. so it's hard here and russian and ukrainian, but you know when we don’t
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say oh my god, it’s russian, there are shells and something else, i say ukraine is the strongest nation in general. i say we take and disassemble russia for souvenirs and we make money from this, that is, even their shells. we decided to do something such a grandiose something that it will be possible to use it somehow in our lives, you said that including donating the money from the sale of these souvenirs to the reconstruction of the skovorody museum in kharkiv oblast, what about this museum how did you even decide to donate there for its reconstruction? that is, we decided when in may while i was still abroad, i saw information about that in the news, i saw information about the fact that the
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skovoroda museum was bombed and a russian rocket flew to this museum, actually, hmm, it hurts me a lot when the cultural heritage of ukraine, as they say dies from the consequences of the russian rockets and so on. hmm, now if you look at the condition of the museum, well, there are walls without anything, and in fact, in addition to the fact that the building itself needs to be reconstructed, it is also necessary to reconstruct those samples of those products which must also be restored, that is, the exhibits. that is, they are two different. let's put it this way. hmm, two different movements. where is the
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money distributed and why did they decide? our heritage and our history, which, well, our children and grandchildren should be told, not what should be, we should tell about it, and in fact, when the war is over, for example, i want not only to return to kharkiv, i want to return to a city that will be reborn and which will be even more beautiful than i remembered it until february 20, there until february 24, and in fact, i want you to know that how we will rebuild it is even better than it was before the war, they decided to help kharkiv kharkiv region because you moved there in 14 that's right. no, the region has been occupied since the year 14. i came to the city of berdyansk, it is also occupied now, and i lived there for two years
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until the year 16, and there i finished school, and then i entered kharkiv karazin university and i already came to kharkiv from kharkiv. in kharkiv, i lived my life in such a conscious way. let's say that part of it is already the end of adolescence and such a situation. student life is a happy student's happy life and in fact i will return to makiivka. i believe that i will return to berdyansk, but i live wanted and in the future in kharkiv well, because you know this is the city of my heart, of my soul, i want to live in kharkiv when the war started in kharkiv, they were there how did you even find out about the fact that well, i mean the full-scale invasion on february 24, and the story
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began like this so that i finally went on my vacation together with my friends and we were abroad. so we were playing in spain , that is, we went to enjoy, as i say, delicious food and this spanish mood, but on february 23, my mother called me first and said, katya something there will be i say that it might be nothing at all i don't want to hear i'm going and i have a ticket and my friends had it for february 25 on february 25 february 24 we wake up to the fact that one of my friends called her mother who is already being bombed kyiv is being bombed kharkiv-mariupol e-e i don't know what to do, my mother didn't call me at 5 o'clock in the morning, well, i mean, we probably weren't there yet,
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she knew you were safe, but no, and she somehow thinks that i'm calling her, i'm hysterical i call and say that the war has started and she tells me well, i say what are you doing and she tells me what the hell the answer - he says now i'll go to atb i'll cook borscht i have glasses for five kopecks well, i understand what it is well, it's kind of uh, a little well, inadequate let's put it this way, the situation was because i know that people i know that my other friends there are acquaintances were running there they withdrew cash yes, it's just that everyone remembers, but my mother is like that, after the first time, she says that, i went to atb and bought bread for uah 100, because then the prices skyrocketed in an instant
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, and now i'm going to make myself borscht. i'm fine. i'm fine. and did you feel the difference between 2014 and now? how did it start for you then ? the war and now this is a full-scale invasion . hmmm, let's say it's a biography and i didn't understand what was going on in life at all. i mean, i was finishing the ninth grade. and where do i go next, for example, to go to some college or until the 11th grade. i didn't know there at all and when it all started. and i remember how my mother and i were also watching tolevy tv and i remember these attacks on the airport in donetsk and i was sitting and i told my mother what it was what the hell are people from? in general, they came here
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and what do they want and when did we actually leave uh home then a-a i had such emotional events. let's put it this way. because when we were leaving, our driver decided to leave by a different route, and at that moment the person who is the occupier . when i saw this uh-uh video when a tank is coming at you in irpen and bucha, you know that well, it's hard to put into words, all your nerves just shake like that and you feel the same thing that you feel the same thing that people who feel now you are sitting on the video well, those people who, for example, from the 14th year, were not in the occupation and so on, they just saw the video, they simply
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felt terribly not so acutely. and those people who have been in the occupation since the 14th year, they also left their homes and it also happened to them twice, well, it’s not like a flashback, as i say. well, it’s not at all. hmm, i can’t put it into words, how it feels, all the veins are shaking from your hands, blood is coming out, and you just feel yourself, and when you start to touch yourself, you remember everything about native makiivka about berdyansk in which they lived in occupation, now you have a connection with these cities, with people who are there, what they say, and in fact, i have a connection with my grandmother and grandfather, who have lived there since the age of 14. they have been leaving their homes since the 14th year, because this is their home, they built it themselves. and here i
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also notice those people who, for example, did not leave the occupied cities that we have now, and they were for people, especially those who are still from in the 14th year of the occupation, people were already tired of running, they were tired of it to run away from something and they just sit there because it's them . then they will sit there until, as i say, they die, and so on, and so on. hmm, with my grandmother, we call every day to ask how things are going. how does she tell me that they don't have any water there? of light day after day also and well, i just accept this information and i can't influence it, well , that is, i can't go there and turn on the light even there, everyone is waiting for liberation a-a they are waiting for us to finally meet because we, for example, have not
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seen each other that's how many 8 9 years and it's actually uh it hurts a lot, because you know the family has grown and the only thing you can do is see them there on viber, whatsapp and so on, and touch them so that you know that grandma's warm hands touched you , well, it's nothing compared to anything - and i believe that we will see each other someday, maybe. well, the year is already coming to an end here, maybe not this year, but maybe next, but we will see each other, i hope so regarding berdyansk, unfortunately, i am in berdyansk, my classmates who were unfortunately or fortunately they left before you made it, kateryna. i am looking at the inscription on your products that says meanings er why so, let's show the audience the meaning why yes, this is the name
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of the brand, no, the name of the brand we have is pi-ban, and we have it as a social project, we called it senses and why exactly they called it that. because you know, we have had a brand storm going on for a long time about how to be called, what kind of harvest will it be? and in fact , why does it make sense, because since february 24, 99% of ukrainians and not only ukrainians have had something like that happen. they say restarting restarting yourself as a person all that that you bought everything, that you have property, an apartment, ah, a car, etc. everything became nothing in an instant, and you realized that the only thing that
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is important to you is your life, and this is the meaning, that is, the meaning of living, the meaning of continuing your life some generation, i.e. to give birth to children and so on. and in fact, people realized that uh, life is the only thing that is most important to us, and by this we wanted to say that this is the meaning, that is, to remain a person, to remain a-a that person who a- but knows what dignity is, knows what courage is, that she knows how to fight for themselves for their freedom for their motherland and that's all we wanted to put meaning into the project, that is, even when we talk about why people buy such products, they understand that they
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remain human because they buy and with this in this they volunteer, that is, they invest their money in building it, in order to attract money for the armed forces, and so on, here it is under the project of the great project. this is such a philosophy to form a culture of conscious consumption in ukraine. that is, in general, i have been involved for three years. i have been doing things that i do not know about the events that take place there. for example , corporate or something else, there are banners on which it is written, for example, there is the 10th, the 14th, that is, it will never be used again. so it is never built anymore and you make it and we recycle, for example, shopper bags into wallets, so not
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only do they deal with sleeves, only sleeves, well , that is, i also have my own, as they say, income with which i continue to earn my living to make money, that’s how it is with us, as i say, the social project came out. kateryna, we were forced to wait twice because of the war. yes, you could have stayed abroad because you were caught by a full-scale invasion there, but you came back to ukraine and decided to help. where do you get your inspiration now? in such difficult times, to continue to do one's work and also help others with it. and you know, uh, this is a very difficult question for me, because in general, it's a philosophical question, as i say, a question of inspiration and the like. i just have one goal. i i want to go home. i want to go home as soon as possible, and
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in fact, i understand every day what i do, well , that is, what i do, for example, for the army, that is, every day there is 5-10 uah to send to the armed forces and so on. what we do with cartridges these are small steps, step by step, which lead us to victory and lead to the fact that ukrainians will eventually return home. i believe that in general well, it seems to me that every ukrainian wants to return to his home someday in the same donetsk, mariupol, kherson, and simferopol and so on so we there is not just one goal - it is to return home. thank you for what you do, for what you do, for what you give others joy and inspiration, micro face today. and the marathon continues. thank you, in
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case of a prolonged lack of light and heat , points of invincibility have been created, these are places of safety for all ukrainians, there is always light here heat, water, first aid kit, internet, mobile communication and everything for mothers with children, safety places are located at railway stations, in regional and district administrations, city and village councils, schools, kindergartens, head offices, state emergency service stations go to the website nezlamnist.gov.ua and find the point of invincibility closest to you in the absence of light and heat, the state will take care of it, let 's defeat the darkness together they are the first to meet and destroy the enemy, protecting the border they protect each of us they conduct reconnaissance and adjust
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the artillery today they continue to give powerful strength to the age or the aggressor and this time to of protection can enter the code to the state border service of ukraine on unmanned aerial vehicles let's strengthen our border together the rules of a warm country household appliances electrical appliances plugged into sockets energy is consumed in sleep mode. thank you for turning off appliances that we do not use. we will overcome the winter together during a long power outage. prepare products that can be stored for a long time without a refrigerator. keep products from the
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refrigerator on the balcony if possible. we can overcome the darkness together thinkers the writer who is the embodiment of ukrainian freedom 300 years since the birth of hryhoriy skovoroda famine 32-33 years old empty houses stolen from the grain of ukraine, the death of innocent ukrainians, it was a genocide 89 years later again

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