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tv   [untitled]    January 10, 2023 2:30am-3:00am EET

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the heroine of this program, kateryna uvarova, is a craftswoman in whose hands even these deadly irons turn into a work of art. designer kateryna uvarova was forced to flee twice because of the war in 2014 , she left her native makivka in donetsk region, and this year in the spring she left kharkiv before the great war. kateryna created a business that supports the culture of conscious consumption of things, it transforms used advertising banners into artistic practical things, however , due to the war, the pe-bank brand moved to in lviv, the new war realities prompted her to add a new charitable direction to her business, so the idea was born to turn war
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junk into works of art, namely, to create souvenirs and accessories from spent shell casings, glasses, candlesticks, bracelets, vases, etc. kateryna plans to use the collected money for the reconstruction of the grigory skovoroda museum in kharkiv oblast, which was destroyed by the russian occupiers kateryna let's talk about your products right away, did you bring them with you, what are you talking about? what are the rules of this type of sleeve - it is a 30-caliber sleeve and it is an anti-armored sleeve quite heavy, and yes, these are bracelets, they are also made with particles from sleeve sleeves, and even i can do this for myself, in several
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colors, they are made in yellow and blue in red and black and simply in black and also these are such b- keyrings on which the coat of arms and glory to ukraine are engraved, which you can hang on your keys and look at them every day . assortment yes what else is there you have and this is for the whole assortment and for example for this sleeve eh that we make a glass for alcohol, we still have this part. we also made candlesticks from it again. it is a very relevant product now in ukraine, because as you know, our electricity supply goes out every day, and that one every hour, and this is also candlesticks, and besides, it is also you from
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flies. that is, we take one fly and cut it off in half yes yes, this is the largest caliber showcase of the comet sleeve and we made two vases from it , that is, from one fly we make two vases, this is what we have now presented but we have a brainstorm every day in the team about what we can do with gypsum and for example , now we are still working on making such a hot stand with epoxy resin to pour these sleeves into it and it will be such a transparent stand for hot and you will be able to put it and look at it as well, because it reminds us of the events that are happening now are taking place but which product is the most difficult because well, i look at many of them there is engraving and a plus i know that in
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order to manufacture all these items we purchased special equipment we did not purchase it we have people-masters who deal with all this, that is, they are already in progress for 10-15 years, they have been working with metals, metalworking and engraving, that is, they are engaged in this technical part , we are a team. we also have volunteers who collect these sleeves. much m-m more let's say this every day under any circumstances so, first of all, the most difficult product is a--a glass for alcohol, because i will tell you why exactly we take a cartridge case that has already been fired. that is, you can see in the back that it is an already fired cartridge case and it well, it didn't sound like it, but it 's safe. and we cut off the lower part so that
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you can see what exactly is the sleeve, and then we weld food grade stainless steel so that you can drink from this type of dish, because this sleeve is a black metal and primarily it someday it will rust, and in order for this type of tableware to last forever and you can drink from it, we have made such a development, and now it is the most difficult and complex technological process to make this type of product. and who are your customers? people are willing to pay for it, well, we have buyers both abroad and in ukraine, if we are talking about ukrainians, there really are ukrainians, and who agree with our position and who do not agree with our position, that is, about the sale of such goods . let's say this. why do i disagree? why not?
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agree, there are people who, for example, do not want their children in the future and there grandchildren , great-grandchildren to see at all, for example, some shell casing or something else, and there are, for example, people who, you know, hmm, they want to have something that will remind them of the victory and the smallest thing that they even they take such keyrings that they hang their keys on and it simply reminds them every day that they are involved in this project to what is happening now in ukraine, that is, they are a part of our ukrainian community, as they say. and there are people who they buy these goods from abroad, that is, for example, people from the states, from great britain, from germany, from scandinavia, and they buy why because they want to be involved and they are involved, that is, they want to help not
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only, you know, with money and something else, but they want more they want to feel like they are involved in all these events and such people abroad. many orders are still many. for example, if we are now taking sales from brave. how do you know brave was launched somewhere in september, and it was announced by volodymyr zelenskyi, and we are also represented there, and at the moment, if we take sales that take place on this one at this marquee-place, we take keychains every day, for sure. we have a different price category for ukrainians and for foreign people, and people every day on the street, for example, buy
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such keychains. there are also people who order alcohol glasses from us, why do they order because, for example, auctions are held in the states people buy these products for some money, which is already paid by people in the states who adjust all these things, and these funds then also go to the armed forces, i.e. people buy it also volunteers . they buy clothes for the armed forces. they buy equipment, and that is, if we take different goods well, for example, let's take this keychain because it costs $390 for ukrainians, for ukrainians, it costs $35 for foreign buyers, for foreign buyers , it costs $35. 30, that is, a little more expensive
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a little more expensive, yes. where do you get all these materials, these sleeves, this is the bicycle that was brought to you, this is happening. we have volunteers who we have been helping since february. well, how do we help them? we send them, like all ukrainians, material funds. that is, it is 2-3 hryvnias there. since february, and in fact , the situation has become such that, um, somewhere in march, in april, friends sent us photos of cities and villages that had already been liberated . i am engaged in psypling that is, i am processing what is no longer needed into something needed, and the question arose for me. how to clean the kharkiv region from this
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kind of garbage, because as you all know, kharkiv is the greenest, the greenest simply in ukraine, and such a question arose for me first of all, and they agreed to us to collect these casings, that is, well, they went there, they gave the humanitarian worker there, they did all their work, and then they went, as i say , to those fields. helped in terms of finances, that is, this is how it happens when we are asked such questions about why such a price, for example, we tell people that first of all, people went and collected it, that is, you have no idea under what pressure they collected it all, that is, here in over your head and some kind of hail is flying well, let's say rockets and so on about the fact
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that there can be mined fields and people dancing and collecting shell casings for us, well, that is, you can imagine how it happens in general, and then the technological process itself, how it all happens, logistics, rent and so on and so on one another on one thing is imposed plus this is also social entrepreneurship. that is, we withdraw this money in order to transfer it to the armed forces or, for example, to the frying pan, and in this way such a price is poured out from us, so i always tell people that if you respect your work, then respect the work of others who also they went first and collected and collected ukrainian and russian cartridges, that’s right, but you know, they say, oh my god, those cartridges are russian, and something else, i say ukraine is the strongest nation in general, i say we take and disassemble russia for souvenirs and more
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we make money from this, that is, even for their sleeves . we decided to do something so grandiose, something that we will be able to use sometime in our lives, you said that including donating money from the sale of these souvenirs to the reconstruction of the skovoroda museum in kharkiv oblast with this museum. how did you even decide to donate there for its reconstruction, and i worked for nato there, when i was abroad in may and i saw information about that in the news, i saw information about the fact that the skovoroda museum was bombed and a russian missile flew to of this museum, actually, hmm, it hurts me a lot when the cultural heritage of ukraine, as they say, is dying from the consequences of the
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russian missiles there, and so on, and hmm, if you look at the condition of the museums , well, there are walls without anything, and in fact, except that it is necessary to reconstruct the building itself, it is also necessary to reconstruct those samples of those products that also need to be restored, that is, the exhibits. that is, they are two different let's say two different movements, where is the money distributed, and why did i decide i believe that the cultural heritage of ukraine should be preserved and will continue to be preserved, because first of all it is our culture, our heritage and our history, which, well, we should tell our children and grandchildren not what should be, we should
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tell about it, and in fact, when the war is over, for example, i want not only to return to kharkiv. i want to return to a city that will be reborn and which will be even more beautiful than i remembered it until february 20, there until february 24, and in fact, i want that how we will rebuild it, you know more better than it was before the war well, that's why you decided to help kharkiv kharkiv oblast because you moved there in the 14th year, that's right. and no, in the 14th year, i left makiivka, it's the donetsk region, it's been occupied since the 14th year, i came to the city berdyansk is also occupied now and i lived there for two years until i was 16, and there i finished school and then i entered kharkiv university named after karazin and we came to kharkiv from kharkiv and in
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kharkiv i lived my so conscious life let's say more there part is already over of teenage age and such a situation, student life is happy, yes. student life is happy, and in fact, i believe that i will return to makiivka. i believe that i will return to berdyansk, but i wanted to live in kharkov in the future. well, because you know, this is the city of my heart of my soul i want to live in kharkiv when the war started in kharkiv they were there how did you even find out about the fact that well i mean the full-scale invasion on february 24 and the story is such that i finally went on my vacation together with my friends and we we were abroad. so we spent time in spain, that is, we went to enjoy,
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as i say, delicious food and this spanish mood, but on february 23, my mother called me for the first time and said that something will happen to katya. i say that there may be nothing at all. i don't want to hear . i'm going and i have a ticket and my friends had it for the 25th on the 25th of february. on the 24th of february, we wake up to the fact that one of my friends called her mother who is already being bombed. kyiv is being bombed. kharkiv-mariupol is being bombed. i don't know what to do. my mother didn't call me . at 5 o'clock in the morning, that is, we still have a well i guess it wasn't that bad, she knew you were safe, no, you know, it's just the second time, and she somehow took it plus or minus calmly in the sense that i'm calling her, i'm hysterical, i'm calling and saying that the war has started, and
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she well, i say to me, what are you doing, and she tells me, you know what? in response, she says that i will go to the atb now, i will prepare borscht, i have glasses for five kopecks. well, i understand what it is. well, it's a little bit . that people i know that my other friends there er acquaintances were running there filming cash yes, it's just that everyone is fine, but my mother is like that after the first time, she is already like that now i will make myself borscht everything is fine with me everything is okay with me and did you feel the difference between 2014 and now ? as now this invasion is
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full-scale in me in the 14th year due to the fact that i was still a teenager. i still had undefined a-a. let's put it this way, the biography and i did not understand at all what was happening in life, well, that is, i was finishing the ninth grade and eh- where is the next place to go, for example, to go to some college there or to the 11th grade? i'm there i didn't even know when this started. and i remember how my mother and i were also watching television, and i remember these attacks on the airport in donetsk, and i was sitting and i told my mother what kind of people these are, where the hell are they from ? they came here and what do they want and when we were actually leaving the house then ah-ah i had a lot of events let's put it this way because when we were leaving our
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driver decided to leave by a different route and at that moment the person who is the occupier decided to shoot at our car and actually at the moment when you are shot and when i am i saw that uh-uh video when a tank is coming at you in irpen and bucha, you know that well, it's hard to put into words, all your nerves just shake like that and you feel the same thing that you feel the same thing that the people who are there now feel on the video, you are sitting on the video , well, those people who, for example, since the 14th year, well, they were not in the occupation and so on, they just saw the video, it was just terrible for them , not so sharp. congratulations, thank you. and those people who, since the 14th year, in during the occupation they also left their homes and this happened to them twice as well well, it's not like a flashback, as i say. well, it's
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not at all. hm, i can't put into words how it feels, all the veins are shaking from your hands, the blood is leaving, and you only feel yourself, and when you start to touch yourself, you all remembered about the native makiivka, about berdyansk in where they lived during the occupation, now you have a connection with these cities with people who are there, what they say, and in fact i have a connection with my grandmother and grandfather, who have lived there since the 14th year, they live like this, the people of makiiv live there because this is their principled position since the 14th year they left their homes because this is their home, they built it themselves. and now i also notice those people who, for example, did not leave the occupied cities that we have now and were special to the people, those who since the 14th year of the occupation to the people they are tired of running, they are
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tired of running away from something and they just sit because this is their home, they will sit there until, as i say, they die and so on and so on . they are not there, there is no water, there is no light. day after day, too, and well, i'm just i accept this information, but i can't influence it, well, that is, i can't even go there and turn on the light. there, everyone is waiting for liberation. they are waiting for us to finally meet, because we haven't seen each other for, for example, how many 8 or 9 years, and this is actually it hurts a lot, because you know, the family is grown and the only thing you can do is see them there on viber, whatsapp, etc. and touch
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them so that you know, oh, grandma's warm hands touched you, well, it's not from nothing compares, so ah, i believe that we will see each other someday, maybe well, we are already here the year is ending, maybe not this year, but maybe next, but we will see each other, i hope for that about berdyansk, unfortunately, i have an action in berdyansk, my classmates , who were they, unfortunately or fortunately, they left before they had time, so kateryna i look at the inscription that is written on your products there are meanings er why so let's show the viewer the meaning why yes, this is the name of the brand, no, the name of the brand is pi-ban, and we have it as a social project, we called it senses, and why did we call it that ? because you know, we in this has been happening to us for a long time
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brand storm about how to be called, what kind of seeding will it be? and in fact, why does it make sense , because since february 24, 99% of ukrainians and not only ukrainians, hmm, there has been such a thing as they say, a restart, a restart of yourself as a person , everything that you bought everything the fact that you have property, an apartment, ah, a car, and so on. everything became nothing in an instant, and you realized that the only thing that is important to you is your life, and this is the meaning, that is, the meaning of living, the meaning of continuing your own generation, that is, giving birth children and so on and actually
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people understood that life is the only thing that is most important to us, and by this we wanted to say that this is the meaning, that is, to remain a person, to remain a-a that person who a-a knows what dignity is, knows what courage is, that she a he knows how to fight for himself, for his freedom , for his motherland, and that's all we wanted to put meaning into the project, that is, even when we talk about why people buy such products, they understand that they remain human because they buy and with this and with this they volunteer, that is, they invest in its own way in order to rebuild in order to attract money for the armed forces and so on, here
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it is under the project of the great project p-bam, you said yes, ivan, the brand, as i say, of the modern culture of conscious consumption, that is, for us , such a philosophy is to form a culture of conscious consumption in ukraine. that is , in general, i have been involved for three years. i have been involved in what i do not know about the events that take place there. for example , corporate or something else. there are banners on which it is written, for example, there is the 10th, the 14th. well, that is, he will never again he will never agree to do it. and we recycle it there, for example , shopping bags into waist bags. in a wallet, do this not only with cartridges, there are not only cartridges, well , that is, i also have my own, as they say, earnings with which i continue to earn my living i.e. to make money, that's how it is with us, as i
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say, the social project came out. kateryna has already been forced to flee the war twice. yes, you could have stayed abroad because you were caught by a full-scale invasion there, but you came back to ukraine, you decided to help. where do you get your strength now? inspiration in such difficult times to continue to do one's work and also to help others with it. and you know, uh, this is a very difficult question for me, because in general, it's a philosophical question, as i say, the question of inspiration and the like. i just have one goal. i want to go home. i want how go home as soon as possible, and in fact, i understand every day what i do, well, that is, what i do, for example, for the army, that is, every day there is 5-10 uah to send to the armed forces and so on. what we do with cartridges is, well, these are
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small steps step by step that lead us to victory and lead to the fact that ukrainians will eventually return home. i believe that in general well, it seems to me that every ukrainian wants to return to his home someday in the same donetsk, mariupol, kherson, simferopol, and so on. so we are not just one goal - it is return home thank you for what you do for what you give others joy and inspiration master of boats and cooks faces today and the marathon continues thank you meet the world with a sweet smile exist
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your uniqueness understand the words of the teachers forget to erase yesterday find among the wreckage tomorrow laugh together sing again in the evening fall asleep peacefully live again thanks to ukrainians the world lives in peace and harmony thanks to you thank you when everywhere the light goes out they continue to fight for life every day
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every day every second during the war and hospitals became fortresses of light where they heal not only the body and the soul in that and the pain they continue to protect the light of hope is their reward our smiles and hugs their joy another saved person they know that not everyone has a life that is why they protect the light inside we are grateful to the doctors who continue to save people despite the darkness outside the window. thank you for the long power outage. prepare products that can be stored for a long time without a refrigerator.
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keep products from the refrigerator on the balcony. darkness together city

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