i sit by myself, for example, in the beginning, for the first few months, i couldn't even watch a movie, although i have to do it for work, not to mention books . i could read somewhere until the month of june. yes, but there were a lot of comments about the same thing. physiologically, i don't know the psychological state when a person cannot watch movies, watch, listen to music, watch, read books, but later on, people began to give in. something seems to me sales clearly show that people somehow managed to overcome it and started reading, it’s interesting that they started reading, so what was the first thing they started to turn to, it’s dystopia, fantasy, some kind of light novels with some kind of good,

maybe happy ending maybe there are romance novels, detective stories, that is, some kind of plot -based literature, something complicated, er, here are complex texts, i don’t know yaroslav hrytsak , there, or some chick, or our beautiful, beautiful timothy slider. they are also, er, actually popular. but to a very narrow audience i.e. people who wanted to increase their historical knowledge there, in fact, there are not so many of them in ukraine, and mostly ukrainian readers chose something easy, that is, to distract themselves from this reality. well, plus, we already have video content and, for example, historical channels have become quite popular because, well, obviously, it is much easier to watch a story without myths than to read the same hrytsak, and it is also timati snyder's lectures, which all well, many people discussed, quarreled over them exercises

snyder is not right well, everything is as we like it regarding the ratings and what was occupied by you in the chat room, the material appeared. anastasia gerasimova collected all their bestseller lists from publishers . this is a very large article. this is a very cool guide to choose what you want, and nastya chose it. actually, the top three publishers are the top 3, and the first one we have is the witcher. second place in this rating is orwell, of course , the year 84 and dune, uh, in relation to the witcher, what influenced it here was the very desire to read something light . is it the series that influenced

it ? there is research to do so, research is now in ukraine, er, to do reader's, it's unreal, because and it's expensive, er, someone somewhere in ukraine would do that, and it's very difficult, but regarding these texts, i think you're right in saying that it's usually a computer game computer, about which we cannot forget this and uh, the series is and in general, a promotional company hmm it's wonderful. a wonderful production company. by the way, we wanted to invite to the book arsenal and they agreed to come to us. the developers are, well, games, and that's because this game has actually become such a literary text. it seems to me that, with the plot and twists, i just know people who play it see these people like that, that's why i roughly understand what it 's about. and about orwell, well, they say that

everything is clear here, dystopia, everything, let's say it according to the classics. it's interesting that katya blyostka is also very easy about mothers, so ... too too entered this rent rating because apparently the women who left are still having a hard time with this experience, although it seems to me now that what our women are doing abroad and what katya blyostka writes in her book is already a little different other worlds, yes, because they cope with much more difficult tasks than, uh, just raising children. that is, these are already slightly different tasks in relation to kati blyostka, i wanted to ask right away, eh, because she is extremely popular in her social networks. well, i don't know, i saw her in facebook on instagram, i don't know if she is on twitter, but on instagram, i remember she was blocked from instagram stories and she very

quickly gained her audience already on a new page because she has kupala fans of fans and therefore well, obviously, i conclude that eh her popularity in social networks makes a big impression, and not her book sales, this is often talked about by publishers and journalists who deal with e-e in books, we are so book market that it is the positioning of the author that is very important for the author to be or the author was popular in social networks, well, so that they actually sell themselves and books, how much, first of all, this situation is really important, the popularity in social networks and the self -promotion of a writer or writer, how is it, well, how globally does it affect sales in us in ukraine and are there many such authors and authors who are really engaged in this? do we still have authors

who don't really want to ? publishers with ukrainian authors where it was written what you have take part in presentations at such festivals, you have to go to the bookstore there, you have to give interviews and so on, that is, i actually published it, everyone forced the publishers to participate in the promotional campaign of their book, although then the authors said no, no, we only write we are so cool and so on. and in fact, you are the authors and writers who did this, who mutated themselves and actually made their own brand , uh, even though there was no such brand at that time, and in fact there were no firms that would work for it. they stayed there, i don’t know literary olympus there or at least and about at least someone has heard them, that's why it's so important , and as of now, it seems to me that it's even easier , because it's still easier to manage social networks than i don't know to present my book, to go there on a

tour of ukraine or europe and not in all of them . i apologize to these authors who are in the top of our instagram and will be ready to invite somewhere to some festivals even in ukraine. not to mention europe, in terms of bloggers , it seems to me a cool case of maksym kidruk here, and this is also the results of the year because he founded his publishing house and considering what he said was that he did almost all the work there. thank you ksd publishing house, but here i was doing almost all the work, editing, looking for covers, proofreading and so on . published in ukraine, you can mention there, i don’t know markus, you can mention other writers who managed to publish a book and it became popular without a

publishing house, it’s not clear what the quality of the editing is. i personally haven’t read these self-published books but the fact that they differed like hot hot cakes is the truth eh here i have another oksana question we have few authors who really live on e-sales from their books, i am there, i do not know if it can be said that our top authors who sell very well there, such as sklyara or his dashvar, do they really live on their sales well, but it is considered that they at least somehow more or less they can because everyone else well absolutely unreal, why aren’t the authors much more actively engaged in publishing themselves like markus and our colleague serhiy rudenko, his super popular book about

zelenskyi in the world right now, which he constantly has on facebook, the book is again in the top somewhere in someone in new zealand or where he did it himself, that's why i have a question about such a situation with e-publishing houses, which are often, like in kidruk, e-e, well, they don't deal with e-e enough in all these matters, then why deal with them if it is much more profitable to publish the book yourself. so it is possible for you . but again, for the first time, let's say for the debut, when do you start uh. you start your uh . you are supported by a publishing house. and if it is also a large publishing house, then it is still. well, it seems to be a sign of at least, if not quality, then at least something. pay attention to this, so that 's why, uh, debut writers, it's absolutely

simple, it's just necessary to go through this path so that later it is possible to somehow dictate your own rules when you are a nun, it is very difficult, units are given it, but it is possible because you can try eh hmm regarding whether ukrainian writers are making money now i think it is unlikely due to a bad situation and you talked about an article about bestsellers 000 bestseller yes, and there the schoolboy read it, or there , er, vasyl stus’s case, we have potap 150,000, er, there were book sales. that is, we can already talk about such a general popularity in ukraine, so now the circulation is 10-20 thousand copies, eh - it's not about anything, it's a lot witcher 21,000 yes, this is the most, this is very little, especially considering the really good,

good pr, good advertising of the product itself, yes, uh, bestsellers like 2,000 copies , uh, which we have now well, these are not bestsellers at all, that is, before there were at least 10 000 5000 copies and now it's even less and it's interesting that, for example, the publishing houses there that publish the coveted andruhovich didn't even show their numbers. so, i guess there's nothing special to brag about. well, what do we have, what do we have, and you know what i thought what are the results of the results that we are after all persevered, that is, i generally thought that this was the end, that is, when sales were at a minimum, i talked to various publishers and there was nothing there, there is no book arsenal, bookstores

, so-so. ukraine is here, well, it all broke down so badly, but later, little by little, we started to move. and i would also like to say that we started to move in a good way, that is, on the one hand, there is no money in this industry at the moment, hmm. but we have some e-e systems and interesting ways, for example, the fact that, in poland , e-e started to open distribution bookstores , ukrainian publishers started to open their offices e-e publishing houses in us, maybe already somewhere around 10 10 publishers have offices e-e or at their representative offices in poland with about ten publishing houses book chains trade, and through poland they reach out to other countries, germany, the czech republic, and i know that in france

and italy there is a trade in books from ukrainian publishers . if it weren't for this factor, it's possible that ukrainian publishers would not be ready for this. another such important thing is cooperation with foreign bookstores, and with foreign countries, another important thing is cooperation with foreign printing houses, when ukrainian publishers enter into cooperation with, for example, a printing house. in lithuania , she prints books there and distributes them already there, let's say, among ukrainian immigrants or people who are interested in this. what is this system that dozens of ukrainian publishing houses have gone through? and 8 million of ukrainians who are currently abroad. they are also potential readers, and this audience is important

and you can popularize the book among them. and these are precisely the methods of popularization, what are the things? markets because poland is still different from germany from the united kingdom, ah, but i constantly hear from people who are engaged in our cultural diplomacy that there is a huge interest now in ukrainian culture and that even well a huge number of people who were drowned at first somewhere abroad, they constantly threw russian culture at them, it was extremely important, now they have come to the point that she went to the bathhouse . we don't have such a problem, we need to show something

of our own now, foreigners want to show your literature, show your films, etc. to bring this ukrainian subpoena, which texts exactly in which countries well, they could become popular, whose i think that er prizes somewhere from if i am not mistaken, serhiy zhadan received 12 last year er in various er library associations from respected magazines uh, various awards m-m from festivals. this is a lot of evidence. i have been giving awards for a long time just like that in second place - this is kurkov, they also know him, they count him among ukrainian authors, and how many interviews he got abroad, this is to me also seems very unprecedented such a phenomenon, er, hmm, in third place is oksana zabuzhko, who participated in many literary festivals, who had

the opportunity to travel, and er, it's very good that she represents, let's say, ukraine in the right political context, she talks about it. she knows how to talk about it and the fourth place is andruhovych, who is also german-speaking, who, let's say, also works for this audience. yakymchuk, who took part in one of the separate ones. it seems that it was necessary to specify the day. i think too, is it thundering or what was it? let’s remember dear yakymchuk, who took part in the thundering dinner. and it was a beautiful, beautiful performance by her, and the most important thing is that after that she probably took part in dozens of literary festivals,

various events, our andrii lyubka is also very active, he also had, let's say, international recognition, galya krok, that is, let's say those authors are perhaps not the most famous like this top four e younger younger authors started to get fitter and younger authors who, let's say, according to the age criteria, maybe not so young, young people there, but let's say they are not so well-known in europe and they are also talked about and there are also dozens of ukrainian authors somewhere, this is great in relation to authors you would like to hear. of course, this is artem cheger, artem chepai, who is currently fighting . these are the voices that, in my opinion , it is important to hear cool reports there.

the amount of e-e interest in ukrainian literature is constantly written about by all literary magazines, all new york times, champion posts, financial posts, that is, very huge attention, but you know, i wouldn’t say that they scored on russia, they are starting to score again, well, that’s right. yes, but you know, there is such a thing skips abroad that well, yes, ukrainians are cool and here is dostaevskaya there and here is the bulga and here is bulgakov by the way, he lived in kyiv too, that is, it is constantly er-er ringtone still er-er hmm it goes well it’s simple i think it’s not that difficult, isn’t it easy to knock out all of this, but it takes time, i think that we are working, we are people who are abroad, and now i am doing it. it seems to me that they are simply making maximum efforts to

correct this situation, i still have a few questions that concern and next year, in principle, the situation that drags on a very important issue of speculation in the war, it begins to be raised somewhere from perhaps september day a-a this also applies to music and cinema and er-e literature also because there were precedents already when er-e society was categorically against some work of mass culture there, which is too uh, well, it somehow incorrectly touches on the topic of war, and if we are going to talk about books, then probably the most striking case was with the possibility of the publication of the book bucha there, the author there, how there bucha, the story of one captive and her and her books were published very much the same with the same type of titles, there is lisa, the story of one love, and there is some lena, the story of one

suffering, and so on and so on, and the society was upset and the publishing house said that ok, ok, we will not publish this book well, because the author began to criticize that she writes too weakly and that she is speculating and uh, we need to leave this topic alone, how serious is this situation in book publishing with uh, speculation in the war, and is there at all uh, well , we have such a prospect of having such a situation in in the future, when a huge number of books will be published that are very poorly written, if only they would buy them so that the word mariupol would be there, and then they would buy us, and damn, the situation here is also very ambiguous, it is difficult to predict , but uh, taking into account the fact that, after all, ukrainian publishers eh hm they are intelligent people eh there are not so many publishers who are ready to risk their reputation right there those

who are always there on the ear eh who care eh for their readers i still believe that good publishing houses if you trust them. they won't publish such uh, um, i don't know how to say it, really speculative topics, maybe such things will uh, be published by publishing houses that don't really care about their reputation, who really get married there, i don't know , for sale i don't know what else you can chase for the funds of er or again er issued it myself that's why readers should be careful here, they should look to check what kind of publishing house, what kind of author or whether the author is famous or not, but this situation is very revealing and exciting because we see how active readers are and how much they influence the market they set the tone, er george batul er, er, what are we going to

say about him for the office, i don't know if he will continue to exist. as an author, will he recover after all this, er, yuri andriy, the story is a masterpiece, just like that, the story, the story is relatively realistic and it will also remain the same, let's say commemorative with a commemorative sign of the year 2022 yes uh and well, let's say we got a little distracted from uh all the madness and had such an interesting interesting story absolutely um good case which i think we will research and think about later here there was a very heated discussion last year about yuriy andruhovich's participation in the event with shishkin, hmm, a lot of kensy language, a lot of things that i think yuriy andruhovich doesn't deserve, but let's say he got caught, but how many

ukrainian writers participated with russian representatives and also publicly, but about it i don’t know somehow. maybe the literary managers there sometimes hushed up such situations. maybe somewhere they wrote more privately so as not to disperse it after all. it’s private to decide, but that was all and i think that it will happen in the future and there will be even more of these semitones and there will be more hmm, polarities, because some people have a very clear position on black and white, others think that there are a few half-tones, uh, hmm, i don’t know grays and shades of gray, so it will be very difficult to agree on it, but i think if we still go with this position ukrainian so, let's talk with good russians in private. if you really, really want to, but not publicly, i think it's beneficial for all of us. well, if we want to have

such a position, that's why it's so, it's going to be very , very much it's interesting, but i hope for the adequacy of the actual publishing campaigns, the adequacy of the journalists, er, and actually readers, who are more and more active and more actively manifesting their consciousness, er, i don't know, the political consciousness, uh, it was oksana khmelivska, the co-founder of the publication of the portal or tone, which writes about books we talked about the ukrainian book market during the full-scale invasion and its prospects, i have everything traditionally, i wish you a good night, not everything is good , sports, music, education, free people have a choice, choose

what you want on megogo events, the most important events , events that are happening right now and affect our life, of course, the news feed reports about them, but there is little to know what is happening, you need to understand antin borkovskyi and invitation experts soberly evaluate events, analyze them by modeling our near future that saturdays at 1:00 p.m. repeat at 10:00 p.m. studio event with anton borkovsky nayspresso about what ukrainians don't think about, no matter what they talk about, the first place is still war, war and our victory, seven days a week from monday to sunday, seven

different spheres of human activity, sports, culture , politics, eight presenters espresso journalists experts opinion leaders in real time about the most relevant events through the prism of war every day author projects on espresso join the community with a ukrainian view of the world become a sponsor of the youtube channel espresso and this is access to exclusive content, personal thanks, fixed comments , special icons and the possibility of personal communication with the espresso team, click to sponsor and become part of the community with a ukrainian point of view. i welcome you on the espresso channel, there are claims that russia is preparing for war on the exhaustion of what this means in practice, is there a situation around the

soledar the first example of such a tactic or strategy and how ukraine should oppose it in the military-political military and technological sense, we will talk about this in today in our military program with military experts and industrialists, my name is serhiy zgorytskyi, the director of the information consulting company defense express, which currently works in tandem with the company espresso and now we are in touch with mykhailo samus, the deputy director of the center for research of the army of conversion and disarmament on international issues, mykhailo i congratulate you i congratulate you, mr. serhiy, you can start with the tactical questions, again here on what happened so that now the situation around soledar is actually in the center of attention of both russian propaganda channels and, for example, foreign channels, we expect that now the russians will actively inflate the father's bubble of victory around soledar, although, in fact,

he has not yet reported to the general staff that there is any retreat from soledar, but in any case, we understand that now is such a rather difficult period for our troops who are on this part of the front, in your opinion, what is happening in soledar right now, how should we interpret these events , taking into account russia's current strategy to show victory on the length of the front, which is about 1.5 km in fact, if we say about the internal political, let's say, aspects of the development of the situation in russia, it's obvious that prigozhin and perhaps the group that a-a gathered around him, including surovitin, tried to present this situation as a victory that a-a will be the basis for marking let's say so the next stage of the development of the situation is a kind of victorious stage, a turning point at the front, the seizure of the strategic

initiative by russia at the front, and so on. in fact, all this resulted in a slightly different situation when prigozhin personally hurried to tell the whole world what he was captured soledar, and then the next morning the ministry of defense stated in its report that it was untrue and that it should continue. and after that, by the way, prigozhyn disappeared from the information field, now he is trying not to prepare for the situation, it is obvious that soledar is not under the control of the russians all the more wagnerites, that is, if we talk about what is happening in soledar, in fact, soledar is now destroyed, that is, now this settlement actually no longer exists, then it is a piece of the battlefield in which the sides are engaged in active hostilities, and what can be done judging by various reports, the russians are located approximately in the eastern parts, and

ukrainian troops are defending themselves on the western outskirts, and in this way we can say that soledar will no longer be occupied by the russian army in the sense that it will not be under occupation, there will be no garrison there because the city will be destroyed and it will turn into a permanent battlefield, and the ukrainian troops are simply strengthening their positions in more convenient places, maybe in the outskirts of the city or outside the city, but if you look at the size indeed, this er population is not a huge place in which it is possible to place er troops will be russians and therefore, in fact, for wagner, for i mean for prigozhin, for the wagnerites, this case can become quite tragic and quite negative consequences can be, we will see how it is