[000:00:00;00] on reintegration, work on building trust, work on insensitivity, work on releasing pain, fear, hatred, a-a, a large number of people have lost their closest ones and can be blamed by time or under the influence of propaganda . and it will be difficult, it will be, it is just a serious test, and it will take us some time, it will take some time for us to build again this unity and integrity already within the borders of the year 91, uh, this is the scenario that we will unfortunately have to face to live i hope that we will go through it as painlessly as possible i don't know as painlessly as possible and as quickly as possible thank you for the conversation hugely

and i will remind you of this program cultural instinct on social culture my name is sofia chelyak and today we spoke with the expert of long-term strategies yevhen hlibovytskyi sweet songs to engrave your uniqueness to understand the words of the teachers, to forget, to erase yesterday, to find among the ruins of tomorrow, to laugh again in the morning , to sing again in the evening, to fall asleep peacefully, but

to live in peace again and thanks to you donetsk, the city of my first sports victories under the flag of ukraine, we are native ukraine, which today is attacked by russia every day due to rocket attacks, ukrainian sports halls are abandoned or destroyed, the stands are silent, but the athletes of the whole world are not silent thanks to their struggle in russia, and belarus is no longer allowed to participate in international competitions , the european gymnastics union also banned the performance of athletes in the aggressor countries, together we can do even more to completely isolate the sport with

the company's hashtags and call for a boycott russian and belarusian athletes must fight on the sports front until the war ends, silence kills. we don't just turn off the lights in our apartments , we turn them on where it is most needed. we don't just turn off appliances that are not needed now. we support the operation of the most important equipment. we don't just save energy. we share with those who need it the most turn off the lights turn on the victory it 's a very tough game it's a fight for funds it 's a fight for attention it's a fight for the right

arguments and we don't give ourselves a chance to be distracted by strong emotions because otherwise we will be completely ineffective ms. yaroslava i welcome you to the first channel of public broadcasting good day thank you for inviting me to the moment when we are recording this conversation on the website of the united 24 platform it is indicated that you have already collected 268 million dollars , this is for the period the existence of this platform since may, well, this is an impressive number, of course , i congratulate you on this thank you already more than 270 thank you for clarifying at the moment i guess when we go live there will be even more and it's great united 24 i thought to myself, how to translate this for our viewers, it can be translated as united on february 24, we were often asked this question at the beginning when the president of ukraine initiated the creation of united-antifo. it was called

created as well as the idea of ​​the platform itself . we invest in this aid 24/7, but of course 24 has become a very important number for ukraine in fact . here is the initial meaning, it is 24 hours er on the line to help ukraine, these 270 million dollars , what do you direct them to in the first place at united twentyfo has three directions in which funds are collected: defense sunday money, defense and demining, medical laid, medical aid and build ukraine, the reconstruction of ukraine, the reconstruction of ukraine started yesterday, which means that the funds accumulated in the e-e account of the ministry of infrastructure a will finally be directed to the reconstruction of the first 18 of buildings in

the kyiv region of multi-apartment buildings . what will allow more than 4,000,300 ukrainians to return home? what is really important about united-lantifo? fund and we do not collect and do not have any accounts of our own , all accounts are linked immediately to the accounts of ukrainian ministries , the national bank of ukraine, and 100% of the money we collect from international donors or sometimes ukrainians, if we make any ukrainian collections, they immediately go to these accounts, that is, there is no no expenses, 100% of all collected funds are immediately directed to help ukraine. you mentioned that this direction of reconstruction has started, and i assume that our interview may be watched by those people, including people who lost their housing in the kyiv region during hostilities and occupation. how did you determine if there is housing and you will rebuild it? and it is very important

to note about united that the main task of united is to collect funds. that is, we as a team collect funds. the ministries distribute these funds, make purchases and report on them. and we have a deloid who does an audit of these purchases which is very important for international donors - this is the number one for transparency for reporting and so on united tentiful has uh ambassadors ambassadors representatives stars ukrainians and not only ukrainians, we can mention from ukrainians , for example, andrii shevchenko, who most often represents this platform. i think the bands imagine dragons, who is known to many, is barbara streisand, who is also one of the representatives. how did you find these people and negotiate with them? actually, the story of the rights of the vasadors is mine. favorite because it seemed that now the president of ukraine will announce the creation of such an international

platform and all public figures, all international stars will run to the queue to sign up to become ambassadors, it happened at all it's absolutely the opposite of what we planned. that is, we thought, for example, that on the fifth the president will announce the platform, and on the sixth we will already have zoom. we will not name the names, but the super megastars who all start at once say what we can do for you . and the question was that that the youth ambassadors of twenty food are systematic work, this is not a one-time zoom, this is a fundraiser, this is when you need to ask for money in your audience from your partners, when you travel, you need to show some activity, keep the focus of attention on ukraine, which is also very important, and we

we received a constant of 100 refusals to say when we explained what the job is, if we need not a post like the one with the ukrainian flag, but we need you to write such a post explaining what is happening and asking to support ukraine through yunaytzifov, this immediately caused such a reaction because there is compliance uh, there are lawyers, uh, every star has his own agent, who, well, that's all you said, you're recruiting for the army and lost consciousness, you 're killing people, and we know the point is, maybe you're not aware, but we were attacked and we as if we are protecting our country because of course we are collecting for defense and demining ukraine is one of the most mined countries in the world right now yes of course we have such a direction but if you don't want to become a sidor in the medical field become a sidor there for the reconstruction

of ukraine don't touch these three separate accounts in the national bank of ukraine, which never intersect with each other, and delot will confirm to you that these funds were used only in this way , oh no, no, no, and there was another very important such moment, because there is no such thing in the world examples of state fundraising platforms, i.e. no one knew how to approach it, no one knew you fund , i have a fund, an ngo, i have an ngo and that we are a state platform, a state platform, and this all caused quite a lot of difficulties, how in the end we managed to reverse this course of events to find the right words again, that is, those people who eventually became ambassadors. and you know, twenty-foot are people who are not afraid to accept the fact that they are killed in the war. well, i did not say that they are not

afraid to accept some fact right there, but these are people who they really want to help, they don't declare that they want to help, but they really want it and they are ready to invest their energy , they are ready to invest their time , here are a few examples, you say that andriy shevchenko is most often seen there, well, that's true , he spends a lot of time in ukraine now he is there now he will go all over ukraine we went with him to dnipro and we went to small towns there well that is he does a lot here in ukraine and he does a lot outside of ukraine where he collects funds where he involves the milan football club to help where now in milan on the 20th, when we invited scott kelly, the astronaut, the record holder, the former f14 fighter pilot , who recently came to kyiv, recently also came to ukraine, or when we invited timothy snyder, the outstanding

historian, the superstar now which makes a huge contribution to ukraine simply because the course on the history of ukraine at the university of jena is the only course in the united states of america that is dedicated to ukraine and it also talks about it so when we invited them, we thought that we would cooperate with them more informationally so that they would keep their attention and talk about ukraine to their more elite audiences, but it turned out that they are very cool fundraisers, and snyder collected 800,000 dollars without a single post on promotion without any additional company . he is collecting now on the shahed catcher, this is a system of countermeasures by vorogeneron, and by the way, this is defense and dianaing, defense and demining, and this is something extraordinary

. skotkeli collects ambulances for us. zuma with the president says, you know, mr. president, i am starting this fundraiser. i am very rooting for this fundraiser. i understand how important it is because i am a doctor myself. i know what it is like to save people. that is why i am buying my first car. it is $65,000 from me, which i am transferring right now. already on account, this car is already in service. it was already purchased, yes. and we are waiting there , it was not alone, because i collected it, uh, $ 650,000, $ 450,000 or $ 500,000, already for now already for today, that is, each of us is a bessador in fact makes big collections and it is very important just right talk well, you would have already mentioned this in order to explain to our viewers what the popularity of the ambassador of such a platform , for example, the storonam rock, so he raised $400,000 with which ambulances are purchased and he does it through

interviews, he does it through posts on twitter in he has 5 million followers and he still trolls russians very funny. he studied russian with them, he spent a year on the international space station. well, he had those partners there, of course. they are completely these cosmonauts with whom he was a-ah well, not completely inadequate, and they are trying to tell him that they had no choice, that russia had to attack ukraine because otherwise there would be no russia, and he is spreading them right there, very funny, he jokes about them, he can joke in russian now i’m learning a little ukrainian, i’m wearing a bracelet for growth, and by the way, i wear bracelets and i grew up, it’s also your merit that they spread out, they were just amazing, you made additional batches, do you have any i want to clarify in general, if you look from the outside, there are many such emotional stories related to the united ventiforce ambassadors, those stories that you describe to yourself on facebook

, before our meeting, i was re-watching the interview with andriy shevchenko where he almost cried . i understood that mr. shevchenko is such a rather emotional man do you often cry there with the whole team? because it seems to me that sometimes it is very difficult to hold back and we very rarely cry because we are very focused on what we are doing and we do not give ourselves the opportunity to be distracted by strong emotions because otherwise we will be completely ineffective and we, ah, well, it happens that they break through, it is very difficult, we received a message that a girl was saved there today thanks to the fact that there was a new ambulance in it, these ambulances, which are purchased with the funds of united donors, are actually ambulances on

wheels, that is, they are inflated state-of-the-art equipment that helps bring even a seriously injured person to the hospital. that is, everything is there. and there is a 12-year-old girl, the only survivor from the whole family, and the district ambulance has nothing. the car was stopped four times, the car was on the road, the heart did not stop, they were there, well, in short, they did everything possible and they saved her, and when you receive a story like this, well, it is difficult , it is difficult, not at this second, don’t say, well done, let ’s keep working. well, anyway, she it is catching up with you somewhere. yesterday we started reconstruction and even before i wrote

the post, a woman wrote to me on instagram . apartment in this building were very happy with children and 24 ran with one suitcase and now we lost this house but you see i say i have an ant but i see it in this photo i believe that you will return our home to us and then you well i can try it is difficult it penetrates yes but we need fundraising - it's a very tough game, that is, it's a fight for money, and it's a fight for attention, it's a fight for the right arguments, and you have to understand that these are two completely different types of communication, that is, when you address people, for example, to ordinary americans,

you say here is the story of this woman she is her house . her family is what she has been through. please don't stay away . yes. help her. of course, this is an emotional story that should touch the soul very much . it should show that this is the same family. like your family. yes, only them. luck is also emotional and you have to formulate this story in this way, package it and make it short but very convincing in order to touch people's hearts . $2 million, a million, these are the funds for which large purchases are immediately made. and then they do not accept any emotions at all, that is, if you pay them there on zuma, well, they will pat you on the shoulder and say, oh

, we sympathize with him, we feel sorry for him, but it immediately scares her off. they have see, we tell them that this is an investment in a safe europe, well, that is, they are looking for something completely different there for themselves . to partners to potential partners those who were thinking about becoming a partner and he was super emotional well, because we were worried then, we just had the whole team sitting there in the bomb shelters, everyone was held to the windows, someone from the window saw the fires at a very short distance and well, it was a very emotional letter we received 0 answers and 0 positive reactions they immediately, well, that is, they are afraid of what to do with temper tantrums with whom you cannot deal, therefore, no matter how

difficult it is, so that it does not happen around you , you are smiling, you are optimistic, you are sure that ukraine will win and you offer this company a unique chance to become a part of the great ukrainian victory and they like it and i think that this is really such an interesting question that when you communicate externally it is very important to keep in mind that very few people experience war and understand in general what it is and indeed this emotion. it can scare other people away. did you mention a little about the fact that an auditing company works with you, and i want to clarify this point, for such an initiative , of course, trust is extremely important and those people who will donate and such people, for example, who agree to be ambassadors, do you report to them, for example, to those people who will donate , what are these funds spent on and is there the same communication, for example, with ambassadors about what, look at us, everything is transparent, yes

absolutely. and this helps us to recruit rotate and that is why the youth is growing so much. and when we have a big donor who makes a tranche, we always offer him a full report in full form and he can ask any additional questions, where will my ambulances go, where will they be ultrasound machines, which house will the funds be sent to, we have a house in irpen, 100% of the money on which the balenciaga brand closes, this is a loaf of bread made by balenciaga with the flag of ukraine with the emblem of glory to ukraine with this huge qr-code , so many of them have already been sold that there is enough money to build this house and they are already saving for a second house because they know the address , they know the city, it motivates them very much and they are full of such very good

energy, or for example, in our country, the largest pharmaceutical companies are all already helping they all came in one by one where are the ambulances that will be purchased here they are where will they go here and here is a report for all of them and here is a video of the doctors who work for them please we want to send it to you so that you can see how to save lives and such complicity and such reporting causes an instant second tranche. that is, it is trust, it is converted into the next desire to help ukraine, and i believe that this is probably the greatest victory of united-ventifo. somehow we manage to build relationships that do not end with the first transaction. yes, when you i gave 1 million dollars there and forgot, rechristened myself and moved on, because there is a war in ukraine . well, we have to live on. why do people have this desire to continue donating and donating

funds for ukraine? we have an extraordinary story with the uber company. 6 months of negotiations. months of negotiations, we have a war going on, people are dying every day, those we know are dying, well , it is extremely difficult, there is no light, and so on, and you have to keep this calm and enter these negotiations, this communication was ultimately crowned with success, uber opened to understand for himself what the coverage of the uber company is when it is there in all countries of the world people receive a notification in their application help ukraine so and so uber collects ambulances well this is this hmm work with attention to ukraine and with the feeling that such a huge company is a super top company supports ukraine through united-vented super important and uber they closed a million 250,000 $ there, for example

in four days and then they wrote us a letter and it was uh it was really very touching they wrote that we have already collected a million there we already have 250,000 dollars, that is, the collection is moving very actively but we want to do something we want to make a contribution of 250,000 $ in honor of your team because you, as people, inspire us to do more well, how we thank you yes we do thank you and yesterday at the meeting with mykhailo fedorov uberu announced about another million-dollar transport. this is how it works. that is, it is a long-term partnership that needs to be built , where you need to listen and listen to what each of these companies or each of

these ambassadors says. we have an ambassador who changed at some point, it is very important because he decided to become the first ambassador in the direction of defense and demining, and he is not a ukrainian, he is a star of star wars, the main luke skywalker of this universe, mark hamill, and we were so shocked that we simply did not know how he felt. read what to say in his broadcasts, there are nbc seeds, everything. maybe they went in such a number that we, well, we just held onto the chairs like that, because it seemed that it was not happening to us at all, and after him, timati snyder, who is also gathering for defense demining is priceless to understand it means that there is some code we broke

together with the ministry of digital transformation, it was specialized in this, that is, something happened in the head. well, it switched, yes, and in a foreigner, too, in the end, i want to ask you as the head of a communications agency, a pr agency, after all do you already understand what this brand of ukraine is, or has it already been formulated? i think that much more than a year ago, and because ukraine is now a symbol of freedom, courage, courage, and unbreakable are words that are absolutely clearly associated now with ukraine in a wide audience, if we are talking there, for example, about the key donors of united and other fords, it is the united states, canada, france, germany, and germany , 30% more people began to donate to defense, and mine clearance during from may to december, that is, it changes

, it moves, and it is very important for us to keep this chance to use this chance to build such relationships so that these people around the world will become our partners for many, many years. we still have a lot of tasks to promote ukrainian culture, rebuild ukraine, develop ukraine, develop international partnerships, so you and i have a lot of work ahead of us, and the main task for now is to keep this association row, not to slip into another, not to move away from it, but to speak and prove that we are reliable partners that it is very important that our partners are transparent in everything because our western partners supply us with these weapons and we report on them, where is it, how is it, is it all there, er, it is labeled in such a way

that it completely satisfied everyone, yes, after reporting, the same with fundraising. we collected , we reported, we are a reliable partner, and if we prove that ukraine is a reliable partner , then in the next 10-20-30 years there will be growth that we have never seen before. we hope that it will be the same with faith in victory. thank you to you mrs. yaroslav and good luck unitedvantiphone thank you very much from each of us protect your own oh words there are no songs for us to praise you heroes that on a difficult bloody day of despair you did not lay down your arms you bravely went

into battle even though the enemy was coming terrible harsh in your soul there was no youth before a stronger word of obedience 105th anniversary of the battle of kruty we don't just turn off the extra light in our apartments we turn it on where it is most needed we don't just turn off appliances that are not needed now we support the operation of the most important equipment we just save energy we share with those who it is needed the most turn off the light

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