[000:00:00;00] the second hour ends in the next hours we will talk a little about the naming of all kinds of brands that appear and take advantage of the fact that we are now at war and some people or symbols or cities-symbols appear. how is this misused and should it be done by naming black bean sausage or kombucha bucha or eh radish eh from the seeds of radish eh azovstalu and so on the violin went very cool called it and called it bayraktarov what is it like some new version of sharovarshchyna is also quite sad well but everyone understands that such a childhood disease returning to our roots nationally, we will also talk further, they continue to congratulate the crimean people, they began

to congratulate them. you can listen to them there, your er , your cockroaches in our heads, we don’t pay attention to them, and now traditionally in this hours, a minute of memory for all those ukrainians whose lives were unfortunately cut short by russia's war against ukraine, let's honor with a minute of silence the memory of the ukrainian military and peaceful citizens of ukraine who died in the war that was unleashed

by russia . good morning to all viewers of espresso, this is news yana yava melnyk and together with the team will tell about the situation in the regions, about the losses of the enemy , as well as about the reaction of the white house to accusations of ukraine's alleged involvement in undermining the northern streams and begins with the situation in the kherson region. heavy artillery and

hail fired 309 shells, informed the head of the regional military administration oleksandr prokudin kherson, the enemy attacked four times, 17 shells hit residential quarters, private apartment buildings a noisy start to the day in dnipropetrovsk region, the night in the region passed without shelling, and already after six o'clock in the morning, the enemy covered the manganets community with fire, the russian army struck with heavy artillery, the head of the regional military administration, serhiy lysak , reported that all the details are being clarified. days kharkivska was targeted chuguyivskyi kupyan district, the head of the regional military administration oleg synogub reported

that vovchansk and dvorichna tam were under enemy fire the invaders were from mortars of jet systems of volley fire of tanks and combat aircraft, without casualties, the enemy shahed was destroyed tonight by the national guardsmen who are part of the defense forces of the northern region , the operational command of the north reported as previously stated by the spokesman of the air force command yuriy ignat, recently our military observed uav launches from the territory belarus, and according to operational information from the general staff, more than a hundred enemy attacks were repulsed by our defenses last day, in particular , the attackers were not successful in donetsk region near walnut fortifications oak fortifications kamianka avdiyivka and maryanka the attack on bakhmut was also unsuccessful despite significant losses the occupiers continue to storm the city yesterday ukrainian aviation did an excellent job

hitting seven targets in the brain and rocket and artillerymen hit the anti-aircraft missile system of five districts concentration of manpower, three warehouses of fuel and lubricant materials and a complex of radar reconnaissance and control of the enemy in the lviv rehabilitation center, super humans, military personnel return their lost limbs there they have already installed the first bionic prostheses for wounded ukrainian soldiers, the story of the indomitable super man , let's see together, he can bend his fingers, use nearby objects and draw . 24-year-old vitaliy ivashchuk is just learning to live with a new limb. he is the first patient who received a prosthesis at the superhimands rehabilitation center. the country in the ranks of the tenth separate mountain assault brigade

edelweiss, a man lost his left arm during shelling in the luhansk direction, please sit with an rpg, well, he wanted vitalika after me before evacuating injured pedestrians, he covered several kilometers with his brother, he helped me walk. well, he was just walking with me. they supported me. it seems that i supported him more than he did with me , because when people see such injuries, they get very nervous. i don't know, it's all normal. i understand vitalik tried on the prosthesis for the first time months earlier , even then he understood that this is what he needs, everyone says that i just walked for an hour, took this hour, as i should, this light. i just walked with him, took everything possible, tried, he wanted to stop the military establishment british-made electric prosthesis parts are made on a 3d printer says the prosthetist doctor helder-gonçalves he traveled

thousands of kilometers to restore ukrainians who suffered because of the war i was very enthusiastic about the idea of ​​helping the wounded and when the super humans offered cooperation, we immediately agreed and were ready to come to make his contribution and make sure that everything works as it should, a reconstructive surgery specialist shows how the prosthesis works, each prosthesis has two electrodes on both sides one of them works to close the wrist and the second to open pressing the button from above makes it possible to use other modes and other grips to the new limb and master its functionality vitalik will spend several weeks under the supervision of professionals, every day of rehabilitation with a rich individual program i think in a few weeks they will learn to use all the functionality , depending on the goal of rehabilitation , his individual program is being developed

. morning is a very active time when a person he is studying sports he is learning to move his hands it's either occupational therapy or sports rehabilitation after dinner it's more work with psychologists it's art therapy after complete rehabilitation vitaliy plans to return to the front because he considers it his duty to defend the motherland until victory after being wounded he immediately gave it to the commander to know that i will recover, i received a protest and turned back , they will return on april 10 , about 70 military doctors are now in the queue for prosthetics , they promise their clinic will provide prosthetics for free over two hundred ukrainians annually kateryna oliynyk andriy polikovsky tv channel espresso still the state itself to the russians our defenders gave flowers as a sign of farewell in general they will not harm 155,000,500

russian invaders and in general more also regiments greetings from the armed forces received four tanks nine armored combat vehicles 7 art systems and as many brainless cars broke their wings and landed three enemy drones forever . men, binoculars, recording devices and a camera were found in the possession of a 42-year-old resident; images of roadblocks and military facilities in the city were found there; in another kyivan, she saw an application through which he filmed infrastructure objects, it is noted that the man received a reward for this, both alleged violators were taken to the police station to find out the circumstances, don't rush ahead . the white house reacted to ukraine's accusations

of involvement in undermining the nord streams , the coordinator of the security council, john kirby, urged do not draw conclusions until there are results of the investigation. it is being conducted by different countries and none of them has been completed. the day before, the new york times, citing us intelligence, reported that an unknown pro-ukrainian group, adviser to the head of the president's office, mykhailo podalyak, is probably behind the sabotage on the northern streams. all accusations rejected last year at the end of september the pressure in the russian gas pipelines dropped nord stream 1.2 does not go from russia to germany along the bottom of the baltic sea georgia protests in the center of tbilisi actions of defiance took place because

controversial draft law on foreign agents, police used tear gas, flash grenades and water cannons to disperse protesters, molotov cocktails and stones flew at law enforcement officers, protesters tore down the fence under the parliament and tried to break into the building, several active participants were detained by law enforcement officers , journalists were also injured, police dispersed the protest in front of the parliament building, people remained behind the barricades of the security forces, the actions broke out after the legislators supported in the first reading the document on foreign agents, which is an analogue of the russian law. the european union has already warned the georgian authorities against adopting a controversial law, and in the united states they hinted at possible sanctions by the president of georgia, salame zrobishvili , supported the protests and assured that she would veto the initiative. it was dictated from moscow, it must be canceled anyway, there is no way

to send it to the venetian commission . the venetian commission knows very well what it is the law, i said from the first day that i would prepare it, i don't care about it for article discussion, we don't care about its similarity to some old american law, which, as we well know, serves a completely different purpose. postman with electric bicycles to serve customers in hard-to-reach areas , the general director of the company ihor smilyanskyi said, according to him, it will be convenient to overcome the mountain massifs of transcarpathia and frankiv region and to move faster through the long streets of the private sectors of dnipro or kharkiv, they first aim to try different models and formats of two- and three-wheeled

bicycles. in addition, all postmen will be given portable computers, terminals and chargers. i will meet you at 10:00 a.m. and we are working on in the next news release , read more about important things on our website espresso tv, subscribe to our channels on social networks, be close to see if the ukrainian team of miners will be able to continue the football fairy tale and reach the quarterfinals cheer for shakhtar in the europa league exclusively on megogo, watch this week's judicial control with

tatyana shustrava in the program, the competition for the highest qualification commission of judges, how the candidate's family bought real estate in the capital, dressed up in the family, my husband and atypical punishment, why the odessa judge appoints fraudsters to read frank and the frying pan we give them a chance to change their thinking and attitude towards others. on thursday , march 9 at 4:40 p.m. watch the judicial control program with tetyana shustrova on the espresso war tv channel raised its head again in europe, reminding us of the darkest hours of our history. franz 24 constantly covers events in ukraine, our team on the ground and in the studio will inform you about the dynamics of events and the latest news from franz 24 in ukrainian on

espresso yes, friends, you are watching espresso this is a marathon on it this there is andriy saichuk, we say good morning to you. thank you for supporting us by liking our broadcast here. thank you for commenting by the way. the broadcast is very interesting, we are now trying to find out what is happening and who is so persistently attacking espresso and trying to push us into the shadow with strikes so that it is impossible to see and hear us and who are we so much bothering whom we do not give to live, what is he trying to remove us from space, and now, as promised, we will talk about all kinds of brand names that are appearing now, and brands and their names

radish azovstal radish seeds eh bucha kum-bucha sausage chornobaivka and food with them elsa joins us to react sagura, head of the creative agency bloom bureau ms. elsa good morning i congratulate ms. elsa literally yesterday vakhtang kipyani caught my eye, at least in my feed, i would have learned from vakhtang kipiani that appeared appeared seeds er radishes er with the name azovstal well, radishes, because i understand this as an association and a reference to the lawsuit defender azovstalin radishes , it was probably about him, the radish is like that, it’s an azovstalyu, and well, who comes up with this creativity

, why are people so creative, then in this side, well, there are really many reasons. at first, when this baraktarshchyna was sent, we saw it mostly in advertising, now there are already packaged ones that use such symbols of poison for beetles with a trident and the abbreviation zsu, which they decided to extract as protect your harvest, unfortunately, this is very many are now doing it because brands are trying to emphasize their involvement in the events that are happening in the country . you mentioned such symbols, but it is better in this or that case to emphasize your patriotism , let's say with a qr-code, where consumers can go and see real reports on

involvement in charity volunteer initiatives, instead, no, we see such symbols. hype in the sense that it is inappropriate to use it, speculation on emotions, before there was a rule that if you do good , do it quietly, now it is changing a little because people want to see that brands are really involved in events that they help in the armed forces now it should be a musthave for every brand and it is necessary to talk about it, but talk about it in an appropriate way . well, i don’t know if it is named. on the packaging of the same seed, the name is azovstal . of the sold seeds, we transfer to the armed forces whether five percent is not important, but simply whether one justifies the other

, no, it does not justify at all, because if there is no brand and involvement in the events in azovstal and if it is not the azov brand of azovstal, then they do not have the right to use such symbols uh, as i said earlier in my posts that if you want to write a bairaktar on the bottle of your vodka, then buy at least a bairaktar and then you can talk about these meanings i am about uh involved in your brand, i also wanted to ask your opinion or everything - maybe there is something in this, you know how there are children, and they have no taste, and at some period of their lives, that’s why they say that any girl around the age of four wants to have all the things in the artrobe , maybe she wants. what about all these now she i want them not to be pink, but why not, as i say, but i wanted to say that at first they all wanted to be in pink, those little girls

, then they came in. they grew up, watched the movie everywhere, and everyone wanted everything to be black, and that's okay . maybe we're also just going through such a period right now, because a lot of people are discovering for themselves what it is to be a ukrainian, what is it like to be a patriot in the rest of the country and well, that's how it is somehow formed, it is born violently , not without mistakes, well, that is, is there such a problem in the fact that there is some kind of smog, but americans are everywhere there, for example, there are swimsuits on the national flag and nothing of kyiv is considered okay eh, here it is not even about bad taste or some kind of kitsch , here it is rather about the danger that such advertising carries with it, because usually eh air defense candies so poison byraktar eh buchakom-bucha fitness -marathon recently, i saw that they called this a fitness marathon and interpreted it as the fat-free forces of ukraine . it's dangerous to use, er, it's dangerous

to use because household items, things that we use on every day candies food products well, what we come across every day and thus the symbols of weapons are the symbols of war and become everyday everyday for us, we rub it in our minds and begin to perceive it as the norm, but we have to remember that the characteristics of javelins are similar those meanings do not exist without war, that is, they came to us with war. and together with war, there are meanings that are much deeper , these are deaths. these are broken destinies, these are destroyed cities , therefore, on the one hand, it can be funny, funny, but on the other hand, brands have remember that by using these symbols they also use the meaning of war and is it really a good marketing

tool for promotion in this case i also don't want to say well because if there well if people have where if we are talking to you now so can people say that well, they called it the other way around. in this way, with the help of a radish, we remind you that we had a growth or something else, but then you can draw some kind of analogy, i don’t know, there are the sweets of auschwitz . well, it sounds unpleasant, yes, it sounds not too unpleasant, it sounds somehow i am wildly myself i want to say that brands trying to emphasize their patriotism in this way should remember that a brand is not only what the company says about itself, but primarily what it does, so if you help, it's your initiative, it's what belongs to you. you can write on your funerals that we give aid a certain percentage

, etc., but you must confirm this with reports, showing real results, etc. hmmm, that way well, but here i want to say that on the one hand, in each case when it comes to marketing turns out that the fact that people give their lives becomes part of just an advertising company that allows you to earn a little more and this is probably a problem. that is, there is such an ethical moment absolutely that you use someone else's blood in order to earn more. well, if so, then to simplify, there is nothing wrong with the fact that businesses are developing, that businesses are working, it should be the economy should be working at full capacity and should be involved in those events that are happening, but again, if

the brand does not belong to that, is there any other meaning? meanings to use if the value of your brand or your product is not emphasized in this way, then you should think about using such a symbol a-a on e, also protection of still creative sometimes use. of the manufacturer of socks, do you remember these socks in which the minister of defense, er, yes, er , nato representatives, seems to be a friend, someone became a nato representative, and he was the socks of this manufacturer of lvivsky will not be called anymore to advertise, but i know that the guys, by the way, transferred more than uah 10 million last year, or are there only guys there, girls, boys and girls , among taxes, that is, another 10 thousand and 10 million

uah. and their socks are like that well, i would just say, uh, you can say to the cult, i’m stomping on the gun, but they were seen at this official meeting of nato somewhere in europe, uh, nato , robert, yes, uh, no, it’s not him, uh, in a word, now i will find yani sart in the name and surname. here he is he came in these socks, and well, nobody knows how these socks ended up on him, it is clear that they were on his feet, he already put them on himself, but this made the muscovites very angry, they were burning with those scars of the russian federation, but they all showed those socks. is this a different example and why is it different? of course there are good examples of the use of context in advertising , especially when it is really confirmed by reports, so we really saw that these guys and girls

transferred a certain amount to a certain organization and that it really has some influence, there are good examples of different brands that uh, through um , through military symbols, emphasize once again the value of their own brand, there is a ukrainian underwear brand that speaks of the diversity of women, that everyone can be happy in their own body does she like pink ponies or is she a brave warrior who is currently serving in the armed forces of the armed forces? thus, they showed the faces of ukrainian military women, emphasizing the fact that in fact now more than 40,000 women are serving in the armed forces, and they thus once again emphasized own value of diversity that a woman can be a strong warrior can be brave and useful at the front in this case it's ok if we just

use the trident ukrainian flag on a bottle of vodka that already violates the law on advertising then that's a different story this is the brand with such branding uh, the time of a full-scale invasion, well , that is, it is only regulated by law . other things, we have to talk about it first of all and thank you for bringing up these topics as well, for our part, as a company, we understand that such problems usually happen to small entrepreneurs who do not have a sufficient budget to hire communication specialists and somehow contribute this value of patriotism and public involvement in their own communication and because these small businesses start to be creative without having

the appropriate competence, then they have problems. we want to prevent this. we do not want this public condemnation later destroyed enterprises because everyone has to work now and pay taxes, so we, for our part, try to talk about it as much as possible, and now we are preparing a large communication guide during the war, we will distribute it for free so that entrepreneurs can understand why something is okay and something is not okay and how to communicate correctly during the war in ukraine. thank you ms. elza for everything . hura krynytsa of the creative agency bloomburo was with us. they talked a little about new brands . ukrainians are associated

with certain events that took place during this full-scale invasion of the city , but they are already symbolic. can you hear us like this good morning glory to ukraine glory to the heroes glory to ukraine how is it now what is happening in tbilisi today on this morning on this morning eh in tbilisi eh the streets are empty because it is clear that most of the residents have not i was sleeping, i just went out for a walk with the dog, i went out, they say, it's a bit like that because i didn't sleep either and i saw such a situation, it's a very simple street, there are very few people, your daughter, but first of all, today's holiday , uh, it's like that, and rosa luxemburg, with which i congratulate you

of all those who are involved - this is the feeling of mmm, that's why it's a non-working day. well, secondly , people really didn't sleep. and now they just go to sleep at 3 o'clock for a very large rally . this is not a rally for a position - it's a protest rally . it's very important to understand that the opposition er i participated in the rally. just like the wrong organization and so on, but the main part of the students was the youth, and this is a very dangerous trend for the authorities , because in georgia there is a special attitude towards the youth. everyone has dreams. who has parents , everyone has children, eh? well, we pay attention to the fact that the police dispersed the protesters quite brutally at night. in your opinion, will this stop the protest ?