[000:00:00;00] well, i don't know, heroic heroes are different here, but no, there were much less of them here, but they held on to the orcs here , well, from here somewhere 600-700 meters , yes. how slowly bugai, according to the plan, where to go, only to the city, and in the city, the children, the wife, the parents, where should we let them ? yes, it is not possible to take something captive here with ours or with theirs, how did it happen ? yeah, well, then ask those who took them. you can't do such things to tell secrets. they have specials

. they have been here slavic-looking russian guards were here. but there were specialists, they came in. well, they did a lot of damage, too. but we have our own specialists. well, the guys worked well. and the fact that our peace at the beginning of the war said that for every prisoner there was 300 dollars, the attitude of bmp 200 000 gaitan 250,000 uah captured or killed, e.e. russian-fascist occupiers, three headlines, the guys earned a little well, as earners, everything can help our native land, utility workers work, i don’t know , they well, for sure, they did a gentle thing

defenders shelling after shelling, water, light, gas i don't know the pits here, well, these are ukrainians. these ukrainians are real. this is what the russian world looks like in their opinion, crushed, burned to nothing . i guess they're used to it. well, i think that envy can't do better in themselves. they make sure that their neighbors are worse off than they are. i'm here i was on the 25th, it all happened here, and i was all right then. they just started to move. then i was inside. the store director gave permission

to bring bags of shovels, what is needed to equip the positions. we arrived here , and the security guys went inside. already there we prepared something, we dropped it at that time the shelling began, the ceiling had already started to move. well, here you feel a little bit in danger when the ceiling falls on you. we started to leave. everything, and when we left, i turned to look here, and under these houses there was already enemy infantry, and from there a t-72 was sticking out. well, they went with the idea that they would be met here with flowers, they thought that they were looking for where the flowers were, let's say tactically, they retreated everything. we succeeded. and i also returned to the store because the guys collected some cigarettes for me, well, if

i had cigarettes, i returned to the store after seeing this i took all the cigarettes and we left. well, more of them is a plus. the heavy equipment will fire three of us , that is, there were no options here. so, when we arrived at our place, i already learned that this tanchik was stopped . e kamaz, just onboard, there were full of volunteers there with weapons and threats of death to the enemies, they went here to clean it up so that it would never be here, that is, they entered with a snoring, realized that they were very warmly received here and did not return here , but constantly every day while the city was in encircled while hostilities were taking place every day. something flew here on the second or third day. it was the end of february, the beginning of march . it was completely burned down. it is a loss to the people there

. there are new buildings standing next to them. people bought housing and have not yet accepted it. it has already been destroyed so little. well, i think that everything will be compensated little by little, russia is a big country of resources, it has a lot of labor force, too, although well, for sure, two are better, you don’t need yes, we have our own hardworking people , what kind of house will this be? i saw an elderly woman living here in this condition. she stayed alive. she was at home. i don’t know how lucky she was. she was saved by an angel , a guard, or someone else. she was thrown under the bed from the explosion, and she stayed alive this way

and here. well, this is our ukraine now. i think yes, there are no walls, there is no roof , but the memory is inside and all this will live on. that's right, when we walked around the former cinema today. in small gardens near high-rise buildings, it's just a place where anyone has the opportunity until now, everyone is trying to correct the situation in their own way and somehow make the city more important and prominent in life. yes, i remember that when

i wrote that we are going on this trip, a lot of people started writing oh my god oh my god eh take four recording ears there you just break yourself and make a hole and so on but if nothing like this happened although there is a lot of broken equipment on the roadsides eh well, in general everything is broken, the last day is our last we were in chernihiv for several days, and i think that chernihiv could be filmed about how the people actually helped and how it united, er, it could be filmed for a week, and we were only able to show some and some small part some kind of puzzle from everything that was happening and from the various initiatives that were formed there during this time, it's very

cool that more warm and effective contacts appeared between people, that is, chernihiv transformed and those who stayed there turned into some kind of large networking and in my opinion, this is what will change in the future in many cities that have survived the war, and those changes are the government and the attitude towards those who are in power, because i think that such people feel that they are all directly the government and i think this is the main change that will happen to many cities and villages of ukraine, because the decentralization reform took place there already five, maybe more years ago, but still quite a lot of people do not understand how it

works and that each of us directly and that is the power of all movies, television, sports, music, education

there is a choice of free ones choose what you want on megogo mykola veresen vitaly portnikov and the main topics of the week if it is used against ukraine god forbid really tactical nuclear weapons will definitely change the world history problems analysis and personalities we are waiting for john gerbs the former ambassador of the united states to ukraine thank you for transformation, you have questions , you will get answers that on friday at 9:15 p.m. on espressov, vasyl zima's big broadcast my name is vasyl zima, two hours of airtime until 9:00 p.m. , two hours of your time we will talk about the most important thing is two hours to learn about the war, our broadcast serhiy zgoretska military summaries of the day and what is the world living what in the world will yury fizer tell about two hours to be aware of economic news oleksandr borshchagivtsi protested he tells us about the economy during the war and new sports yevhen

pastukhov i am ready to talk about sports for two hours in the company of my favorite hosts about culture during the war . ms. natalka didenko is ready to tell us about optimism, and we will also have distinguished studio guests today, volodymyr ogrysko, if all goes well, the events of the day in two hours , vasyl zimi's big broadcast, a project for smart and caring people in the evening, nice press , economic news with andrii yanitsky on the espresso tv channel, if you are watching we don't have it on tv, but for example through your gadget on youtube, like it comment on this issue, send the link to friends and family and don't forget to subscribe to the youtube channel espresso

111 million euros are promised for the restoration of ukraine an additional allocation in germany was announced by the country's state secretary for development, johan e. flasbard, who is currently on a visit to ukraine. the corresponding aid package was agreed in kyiv by the prime minister and iryna vereshchuk, and the minister of finance of ukraine with serhii marchenko, the funds will be directed to housing for internally displaced persons and for the repair and equipping of kindergartens, schools and hospitals good news about the grain initiative finally unblocked the passage of ships through the bosphorus strait according to oleksandr kubrakov, deputy prime minister for reconstruction, minister of community development, territory and infrastructure, ukraine and turkey have reached an agreement on the inspection of bulk carriers that enter our ports since april 10. muscovy stopped registering the fleet at the entrance to the black sea and refused to work

according to plans ukrainian parties but now everything is unblocked, at the same time in europe ukrainian grain is not happy it will not be possible to sell our flour, honey, oil, meat there, the new rules will apply at least until june 30, the government of the country explains that such measures are the protection of local farmers and consumers, at the same time , hungary promises to preserve the transit of ukrainian agricultural products through its territory, let me remind you that hungary is not the only one countries and poland, bulgaria and romania are talking about stopping the supply of ukrainian agricultural products to their markets, citizens who are currently

abroad can receive a pension this can be done with the help of international transfers through ukrposhta, it is about restoring payments to those who had a cash payment in their homeland , the ministry of reintegration of the temporarily occupied territories informed about this, if a person wants to receive a pension through a bank, an application can be submitted online, that is, opening a bank account even without visiting a financial institution institutions, an electronic signature will come in handy for this, well, now let's talk about journalism , about journalists who write on business topics, about my colleagues, i'm always interested from time to time you know, we invite you to visit us with representatives of the economic truth edition of the forbes ukraine publication. i recommend reading these publications. today we have the editor-in-chief

of the net league, yuliya bankova, mrs. yulia . greetings. it has been around for a long time and what do you write about liga.net - this is a rather old, experienced publication, because it has existed since the 90s, with a huge experience in business journalism, she always wrote a lot about economy, finance, business now. it's quite big. i think it's one of the largest socio-political publications of ukraine online, and we also launched youtube this year . we're trying to make do with videos. because now it's one of the most popular channels for information consumption . who you are mostly read by you, you have some kind of target audience. how do you see it, i know that sometimes portraits are drawn there, i don't know, a 20-year-old woman who walks on tiptoes and or maybe you have

someone else. the league's audience is middle-aged people with above-average wealth that is, these are people 35+ years old, even i would say closer to 40-45, uh, with an income of 50,000 hryvnias, and uh, this is before the beginning of full-scale migration, these people were concentrated in big cities, uh, mostly kyiv, dnipro, kharkiv , now the geography has changed a little but mostly these are people who are engaged in some kind of business or work in the top management of a company, this is so very approximate because the topics are actually many topics and the audience is quite wide. that is, they can be

completely different people as shown by ours the survey is therefore different, but the target target is exactly the kind of middle-aged person who is engaged in business and has an income above the average, i.e. if someone among the viewers does not have a salary of uah 50,000, this does not mean that it is not necessary to go to the site and read it - it's not possible at all. if you want such a salary, you should read business publications and find out news about economic changes and about business operations. by the way , you write more about what is happening there. the government decides some regulations and changes the exchange rate there. what is the cost of fuel today, do you write more about entrepreneurs, because we understand the difference between and forbes, which compiles the ratings of these , they say they are not oligarchs, many people and uh , the economic truth, which mainly focuses on regulating the economic

, here are the finishers, who is your boss about object, who are you writing about, would you like to write well, we write what we write and what we would like to write for, there are always three of them. it seems to me that there are slightly different things in the media, ah, but when we work on topics, we would like to be ourselves we always set such a task to be useful for business for people who are engaged in business. of course, they are also interested in politics and topics of changes in legislation , be it tax or any related to their field of activity or just life. the life section, which writes about uh , about some useful things for people who take care of themselves, their health, and their family , so i would say that we want to write more about for entrepreneurs, not so much about them , but for and about them and but mainly for them that this information is useful what taxes as

the legislation is changing, how to organize a business, what do you need to have for this, about some managerial things, but this is the content that can definitely be found on our website among everything else, here it will be appropriate to say that we are also developing our programs and will make a new program about entrepreneurs, yesterday evening , the seventh program with a businesswoman who makes clothes and textiles for hotels and restaurants and also sells special equipment for hotel and restaurant kitchens was released on youtube, if you are interested in any field please go to youtube channel espresso, find there the business program with andriy yanitsky well, before that, we talked with restaurateurs, we talked with developers who are engaged in construction and this is all a small business that started from scratch and this may inspire you to develop your entrepreneurial spirit,

let's return to yulia bankova and the editor-in-chief of liga.net, you say that you are entrepreneurs, you write about entrepreneurs, and why is it important to write about entrepreneurs, about businessmen? aren’t there other topics, especially during the war? i think that i it does not seem so that entrepreneurship, and especially now during the war, has shown that it is such a rather important part of our social life and the ukrainian economy, on which it actually stands, and that even at the most critical moment, all the majority of entrepreneurs were oriented and organized, and largely thanks to ukrainian business hmm, we have survived and are still standing because these are people who are very involved in social life. they now really need support

. big so we notice what is the share of these people's participation in the life of the country in the war and how many taxes do they pay and how do they help the army and the displaced people it is simply huge and these people also need support very often we write some inspiring stories or, well, practically every story that we hear from business, either from the east or from the central ukraine or from the western part of ukraine. it is a story of some kind of heroism, courage and such a spirit that inspires people very much, so i think it is very important to write about them. well, entrepreneurs are the same people like everyone else, many entrepreneurs are currently fighting in the war, in the trenches and or in various other positions, and many of them do not leave their business at the same time and can even manage it remotely

. we have not yet told about such entrepreneurs, but we are looking for, if you know, share their contacts, or is the reader tired of the news about the war? some m-m well, here it is today everyone is discussing this fall of a meteorite there yesterday they were talking about grain there before that about spartacus saturday such a dubious character psychologist or not a psychologist here you have to figure it out and you watch you see the internal statistics that began to read more now people are difficult to say uh and confirm this hypothesis that people are tired of the war, because watching the analytics, we see that there are news and topics about weapons for

ukraine, about where the front line has shifted. wars uh, that is, this is uh, one such sausage, one material that we constantly update every day with these news, it is still the most popular product on our website, so i can't say that people are tired. but uh, i know for sure that such trends are observed, for example google, which stops promoting news about the war, because interest in it is declining, for example, when google takes news sites from there, it is mostly some kind of news, and others are not about the war, but in general , it seems to me that such news as spartacus saturday is this meteor really them?

show that people want to discuss something other than the war, because all this time we only have the war, its consequences, causes, daily events , it would be in the information space, and now we want to return to real life , so there is the daily analytics that we use, it shows that the news and materials about the war are still the most popular , but at the same time, such general sentiments are more global. the picture shows that people are really interested in topics other than war, because before there was nothing but war. read and now, in addition to the war, others also read it, that's how i would characterize it, the media environment, the information space , including abroad, are read by advanced publications, and they say that the topic of war has already left the front pages there, and this is a big problem, and we need to somehow renew this attention to ukraine in the west, even i know that there are some such meetings held by journalists

in ukrainian, where it is said, have you found an answer to this question, as far as i know, i recently launched an english-language version of the site, what are you writing? i understand what is probably about entrepreneurs are the most interesting for the western reader to read. we decided i think we are a little late with the english version, they say that because it had to be done from the first days of the war, but due to the financial situation, the difficulties that all journalists encountered in their families with the beginning of a certain-scale invasion, we are a little bit with it dragged on we wanted to do it with high quality and so we literally launched the english-language version last week and we are trying to concentrate on content that could potentially be interesting in addition to the war, since we are the only business publication we are not there, it is not a complete mirror of the site so far. that is, there are no lifestyle topics. there is not a lot of political

news that is interesting for the ukrainian audience. we are trying to translate some interesting cases and news that are interesting to the western audience. the potential climate for investment, some economic changes, of course, the war, we will see how it will be, but we would like to occupy other ukrainian socio-political media, we know that what kind of depandent is ukrainian pravda, there is mv, which also has english versions, and here is this one social and political content, the english-speaking audience has they have some of their own correspondents here but it seems to me that just some successful business stories can attract attention to ukraine, and we honestly bet on that, we want more business content like this and something interesting about ukraine, apart from the war, so that we would be known not only there about it in the context of the war, corruption er, but something er that could arouse interest and attract investors here er after the war and

even now during, because we know that already there are cases where western investors came to invest and insure risks and want to invest here, but we would like it to be such an audience that looks closely at ukraine , studies it, looks at the business climate here, what is happening with the economy, is it possible to come here, come back, invest some money here something to develop here. therefore, for now, the emphasis on this kind of content is more business, well, in addition to everything else, i will remind you that there are two branches of large western publications operating in ukraine , and as far as i know, new york also was going to open and they inform their audience about what is happening in ukraine, but they really concentrate on the decisions of the authorities and on the main events on the front . and few people write about ukrainian business and the ukrainian economy in english, except that the league does not

inform western audience about our business climate you are also a private publication after all, you are a business, you are not some kind of charitable organization and, accordingly , you make money from advertising and other different ways, what is the current economy in your publication in this does the plan manage to be profitable, is there advertising on the website? i wouldn't say about profitability yet, but the situation is already much better than it was at the beginning of the war, we know that all the media lost just one day, uh, any income uh- eh increased only with uh uh in march last year we saw a jump, people started donating money because they made an appeal, most of the media seems to me that we lost income please help us to exist international donors came, subscribers left just donations and

advertising she all disappeared somewhere at the end of summer started to come back little by little, i can’t say that the advertising market has recovered, but now we feel pretty good. advertising is coming back, there is a banner . advertising is just releases. they already want to advertise on our english-language version , and they also wanted. in short, we are trying to diversify our income as much as possible, and i must admit that the advertising market is slowly coming to life. the scale that was before the war but more or less everything is returning to the world in its incarnation , which was and of course, what i would like, well, our incomes were like this. it was advertising, subscribers

, pr, and a huge share, the share of international donor organizations, and i i think that now we can gradually return this proportion to the previous indicators this year, i.e. reduce the amount of donor support and increase income from advertising, and of course delivery to subscribers, we would really like people to get used to paying for quality information, we see trends what is there ukrainians already pay for spotify, i pay for music for netflix, megogo, many other e-e streaming resources and i would like ukrainians to develop the habit of paying for quality information, that is, to become subscribers to ukrainian quality media, because it is very important to abandon oligarchic media media to abandon e russian propaganda from oligarchs e-e it is necessary to support high-quality media , so i think that this year we will make