[000:00:32;00] glory to ukraine tell me honestly how we are all going through things right now, so much so that we can't get into our heads, that's why we often

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or military training abroad, fear no only victories will make you free, none of us have been on vacation for a single day , my brothers are here this is my other family wherever i am, i am a ukrainian, we have 10% of training, and 90% of patriotism already in the process of how we worked, studied ourselves heroes are not born there won't be a country like russia at the moment, it's just a matter of time, they told me that if looks could kill in us , volunteers, patrons, benefactors , the administration, it's also a weapon, but a weapon that is directed to save the lives of our heroes , we are all by what combination we make this ours

nexia can't work heroes glory to ukraine glory to heroes from monday to saturday 23:15 in marathon the only news 1+1 continues the national telethon at this time we work in the format of the discussion platform night watch and in the studio work for you natalie ostrovska and i'm yevhen plinskyi on the topic of today's broadcast, we chose musical independence after the war, the topic is relevant because musical tastes and in general, as a consumer, the music industry has changed completely during the war

. the period when, after discussing, discussing this topic , we invited mykhailo yasynskyi , the music producer, and oleksiy bondarenko, the music critic. then scriabin was re-sung, and then kalush , their new song. i would like to reproduce the words, but not everyone will be able to reproduce kalush, not always. and what do we have today with a ukrainian song, sir mykhailo, let's start with you, this is a very extensive question, uh, some people think that everything is good, some people think that everything is not good. i think that now we are acquiring new meanings, a new form of the ukrainian

music industry, which, unfortunately , does not exist today, it is a false opinion to say that now something there is a music industry, the industry does not exist because there is no music economy , it somehow survives there, but it is difficult to call it a systemic process, and what will this future be, this question is more rather , it makes economic sense, because uh creativity she is always she is here and now and that's what people feel here and now they are and i don't try to reproduce in my creativity what will happen next what will happen tomorrow is a very big question only you said about whether the music industry will be the same as it was the music of the song was the same as it was after the second world war, but we, uh, judging by what from the soviet experience, but we do not live in a soviet country, if you look at how

the music industry of great britain or even germany was formed, then we can remind you let me remind you how many years ago, oleksiy, remind me of the beatles group. first of all, it was not even a revolution, but in the city of hamburg, germany, in the 60s, it was already good , but first of all, from the point of view of the economic model of our country, it is bourgeois and will be to acquire more bourgeois capitalist forms of european forms, and we have to look at the experience even after the war, but the experience of the european capitalist countries was completely different there , so i don't know how it will be, but what we are experiencing now is musical artists musical artists producers, arrangers, authors - it's about what's here and now, and it can really seem appropriate or inappropriate to someone, interesting, interesting, promising or not. we're not

thinking about the future at all right now. we 're thinking about what it means for us and for our audience, the audience now she is experiencing very strong transformations, her transformations, and people who only yesterday perceived mainly russian-language music do not want to listen to russian-language songs. they are trying to ukrainianize themselves, and this is exactly what is happening with those artists who satisfied this need of this audience by performing songs in russian now. they are also becoming ukrainized because this, uh, this is from them, uh, hmm, their audience is waiting , well, at the beginning of the answer, you touched on the topic of how and the audience hears that they pay very little attention that there is no how well, as for the music market itself, today there are no concerts , no, uh, well, there is no such format of existence

of the market that existed before the start of the war. when musical creativity allowed you to earn money from this money. well, it developed , moved forward, now everything has stopped, but with on the other hand, we see a huge number of new compositions, re-singing of old ones, and the appearance of completely new genres, like there is a re-singing of some simple expressions of people in tiktok, that's the same boy who will soon be easter tomorrow, it has already changed well, i don't know, because there there are already remakes being played on the radio . yes, in parallel , there are these two systems when professional musicians and producers do not see. folk art or, er, amateur art oleksiy, yes, i think it is necessary to divide the conventionally popular market

, the big scene, and there is the conventional indian market , the independence scene, they reacted differently, they react differently, and different processes take place there, that is, that is what you are saying what you hear on the radio, you hear on television very much. in my opinion, it is now different from what we hear on tik-tok and what we hear, for example, on spotify, they periodically flow into each other, but mostly these are two different worlds that had a lot it somehow communicates with each other through connections, but now you are saying concerts already in the next three to four weeks there will be several concerts of ukrainian musicians who , until recently, very modestly gathered people and now they can afford to pour in a crowd of barely a thousand today, for example, the band blanche timbre, which will perform soon, by the way someone also escaped from the beginning, the band hets pich flew in, they have now announced a tour of ukraine, the band is mostly one dude, but less so, a group that will soon perform tomorrow at the concert dial i don't know how many people will be there, but for example who are these people yes and i highly recommend listening because in fact new ukrainian music is interesting and it is extraordinary and

often it is not even a parasite. that's why i like it and it seems to me that it also became possible thanks to the accident mykhailo that they began to listen to russian music less, they began to look for some of our analogues or even for analogues they simply began to be interested in and support some new ukrainian music which in the wake of all this, she began to show herself quite actively and here she already included in her role tik tok with spotify. yes, there is as much money as there was in the market before, but at least from what i know from these young artists, they already earn enough to at least constantly to be able to make money doing music and this is already very good for independent scenes of the future of mind, not what we feel now, some artists from resonant stories, not what happened recently about a little pixelated skirt, as if the main mission of the track was to attract attention

society to women who bravely went to fight in the army, but there were thousands of negative comments. or maybe there were several thousand positive comments behind it, for no reason, they analyzed all of them , mostly negative ones, about what distorts the image of women in the army and the sexist track, and they already used armored personnel carriers there clips about this topic in general, no one would even know. and now we are talking about it, and in a certain sense , it seems to me that even this goal has been achieved . i am also thinking about this, by the way, and about what we should try. everything is there it is necessary to do something and anyone there thinks the song is successful or unsuccessful, what are they called now byraktar or even what is the grass chichyna well look very nicely said the creative person famous in ukraine e.e. advertisers oleksiy kozhun he says we are ukrainians we

know that in order to be impressed, you need the land what to extract what and to sow something there what is good for a ukrainian land because these are certain evolutionary processes such ah yes the breathing of the disk we will say so when we fertilize something we expect a different result that's all processes that must be experienced and this is normal, let it be and such and such and such and such someone understands something that it is not necessary to do so, for someone it is an example of how not to do it and for someone an example of how it should be done in order to acquire something hype because for some it's hey and for some it's hype, yesterday we might not have learned about this performer at all and today we are discussing him on the air of the first channel of ukraine because these are very interesting, interesting topics, but they are not about what is good and what can be bad we live, i repeat bourgeois world where everything can be anything if there is a demand for it. and as a music

producer, you and the singers, how do you currently work during the war of feelings if well, for example, olya polyakova, she we always followed our audience according to their needs and for- now even too, but all the same, we defined such a strategy for ourselves to follow our feelings, and people will go, whoever does not go, he will not go , but it happened, even i was surprised because she evoked certain positions and views of the transformation of her personality in her audience a very powerful reaction and so correct and i i am proud of what olya feels, how she feels, how she is reflected in her work and what we get, and i am very pleased to see how our audience perceives it, but always i as a person

, after all, first of all, who is engaged in the music business, i always research the audience and now i am following very carefully what is happening with people and it is very interesting and will be will have very interesting consequences in the future because how is he behaving now in the audience 12+ of what is happening with the audience which was yesterday well almost mainly the majority of ukrainian youth, they all sat on russian music content, well, youth music first of all, and something is happening with them, it is very interesting, but it is very important for the state and the music industry to follow and research this, so that we do not lose these assets that we have for this audience, what needs to be done so that we do not get stuck in this period. when we are in a good place, we have to protect the interests of a dynamic national culture, because all this

has already happened. do you remember the 90s territory a territory and it was, well, there was such a crazy success of the ukrainian music industry, and then in the last few years it all fell apart. topic, but they did not protect it, they could not do certain institutions, certain rules, certain laws, because , well, even today, even in the conditions of a year of war, certain steps have not been taken by state institutions in order to first protect and protect ukrainian interests to the end, because there are questions about youtube, as far as i remember, about music platforms, and it is very complicated, such questions that no one is solving now, and when we throw all this away like this, then

young people may appear among these flowers and weeds, but when you said that we are now forming young people and 12+ teenagers , you don’t need to break away from reality and you need to go to the top of apple music chats and see that there are still russian singers, intosanka, they are still there, what is your opinion about this? the youth is transformed, but how powerful it is, how quickly we give it as a replacement for russian content, it is equal in quality, content that will be interesting to young people, and not just on the wave of patriotism, we will sell it to them here , it is very interesting, the defined word is we, who should give it, in fact, the industry, the state, young performers, independent artists well, i think that the industry, because the state intervenes , always brings. as in the example of the fuel market, when the state got in there, it became a problem . well, we had good initiatives, the same ukrainian cultural fund, which unfortunately there is no money left. he cannot support

ukrainian musicians in principle from the state. i do not see support for the sector at the moment, at least such that could really affect the situation somehow. the globe, or what should we do so that there is no instagram in spotify or apple music? first of all, we have to really communicate with the politicians and the music industry, a huge problem that arose after the 24th, on the one hand, it is very cool that most of these organizations closed their offices in russia, on the other hand, we at least had the opportunity to reach them at their offices of the main companies apple spotify youtube through the office in russia and a paradoxical situation arose when on the one hand it got better and on the other hand it got worse and it still hasn't been resolved in fact we have almost no i don't know we think that mykhailo will confirm my words that there is almost no person in which direction you can contact and solve any issues , promote some artists , put up covers and so on, it is very important to suffer in this playlist, as they told me, young artists can also bring them up to 60% of auditions, that is, it is not that they are just there were published somewhere the very fact that they are added to thematic playlists, many people were there, even i was there on friday evening, on friday morning

, friday's releases are included and i listen to what came out, and here we must have our influence, at least so that we are even marketable. by what means must "must be there, the state regulators had the opportunity to communicate with them, show what you're going to do. this is cool . this is cool. this is cool. listening . on average, from the release on friday 3-4-5, i add the influence of the letter. yes, the nuance is in that. what do they think? well, when i talked to them about the 24th, they said, well, look at morgensternova , listen, listen to what you say, that this is ukrainian music. we say that because we have a different cultural context here. well, the numbers say otherwise and that's all and i want it to stop and how to make it stop i 'm still imagining the flap unfortunately, next i want to talk about the revival of the ukrainian folk song, a historical song but before that,

a short break and we'll return to discussion 1+1 is back on the air night watch we are talking about musical independence and the question on which we ended the first part of the conversation er was about the revival of the historical folk national song, we can call it differently, but there are er songs that are forever stitched in the heads of ukrainians of this generation oh, there is a red viburnum steam engine in the meadow, by the way, which one is there? i don't know how many versions of the 30-second fragment i can still listen to , but i can't listen to the steam engine anymore. when i hear it on the radio, i i'm switching because well, it's a match, friends. well, it's a phenomenon. is this a normal phenomenon in the context of the country being at war, or is it now that many ukrainians have begun

to gravitate to vyshyvanka, to ukrainian folk clothes, to some historical contexts? just to the history of yves, there are also these trends in music, but what we sometimes turn this folk music and folk songs into, well, sometimes it scares me, oleksia. how do you evaluate this heartburn of a separate musical direction, so we came to those sharovarshchyna somehow we are with her actually came, well, actually, you mentioned dikyudichka, there was also this hopak from nevelichchynsk, which was simply dragged everywhere, and it will all be some kind of processes that took place in parallel and made people raise this topic a lot and really think about what is a sarovar and what is not . is it bad or is it good in general and so on. it seems to me that it is necessary to divide into two directions. there is folk music, it is very cool . well, you can't argue with that. it is our heritage. it is our folklore.

context a-a but you can work with it in different ways, you can recall it, you can rape it, yes. that is, you can use it conditionally for your own mercantile er-er means of earning or hype like ms. lishchynska with hopak and you can use it wisely, understanding the context you do it seems to me that the formula is very simple if it looks realistic and contextually appropriate then it is a normal use of music if it feels like you are being deceived then it is already some kind of speculation well in the same for example, hopak just specifically raised this issue with the fukurists so that they would explain to me, because i look at it more like a battery , they say, here she is singing and wearing a vyshyvanka. i'll show him to get to know the guys at the club , it sounds absurd well, that's why you can't, and that's why it looks and was hit even intuitively , you feel it sounds absurd, and the steam engine sounds very honest, because you see that ms.

yaryna she simply reproduces folk art and then it is already wrapped, i don't know, i don't know, it's popular, of course, electronic sound and so on. and this fine edge is very often not sustained. but it seems to me that people mostly just feel it intuitively. in collaboration with olya polakova, she continues her direction , she does not start singing folk songs, although her voice allows her in principle . another request and we satisfy it, but the repertoire and the concert that we presented on march 8 in kyiv have changed, but now there will be more concerts because the pops are very big for her new creative such creative er creative changes they are in very strong demand

and we are already filling her repertoire with 100% ukrainian songs, and it’s not just about dances . there are a lot of dramatic lyrics, songs that are on the subject of war. in one of his interviews, your work was with ola polyakova at this very concert. he said that everything will be fine. it's somehow inappropriate to say that not everything will be fine. and we still have difficult times ahead of us. can you explain your position because you are so silent right now? and now is just the opportunity to voice it's true, uh, i criticized the way to victory, well, it just seems to me that it's kind of mystical when people, well, actually , returning to the wild game, what's wrong with the wild game, it's a kind of homorization of war, and that 's what annoys me personally the most because the war cannot be developed naked, especially the longer we are, the further we are from the front, the less it is not affected, of course, but the people who are there who return somehow communicate

with them. we can’t take a shower for 2-3 weeks. and here you are showing us what is possible in the trench there. this is exactly what annoys me the most, well, personally, i and the people with whom i communicate, and everything will be fine , for me, it also looks like a certain glamorization in yes, don't let everything be a snake pain, let it overcome all love everything will be fine olya, i know it's crazy, you'll be happy , i'll stand up and bravely overcome terrible nights and days , cry if you want, let tears wash away the pain , let your eyes not see everyone crazy i believe i don't believe but i'll get through everything in them eh and then the chorus everything will be fine olya, i believe in it , it's crazy, dude, just songs don't you see, i saw the cover of the concert and what's on sale , look, let's go back to this girl

who sang about hopak this must be investigated in general, where do ukrainian songs come from, where there are so many of these images that have nothing to do with real life, why does any song that sounds to rock artists in an abstract language, in the language of some viburnum or uh, there are some such images, very artistic , very lyrical, they are abstract texts work, and if they sing a song in ukrainian on everyday topics, it is already somehow not , well, not even why. because we have a certain time of our cultural upbringing, a certain time of creating our stereotypes, a certain time of perception audiovisual, too, and now i am very, very much studying this topic as much as possible under certain conditions and i can say that we are now transforming in general because this song this is a song of soviet ukraine, well, there are a lot of texts, a lot from a soviet song, such a soviet-ukrainian song ago

what was soviet, if we remember the union, or do you still have soviet ukraine, and it was you there, it had its own history, its own form, fundamental , such soviet culture, it was powerful in me and it was created by very powerful personalities, poets, lyricists, composers who invented all this that we call, many of us call it soviet ukrainian culture, it is necessary to study and distinguish it, because we need to create the future ukrainian culture and we need to understand what it consists of, so let it sing to itself, let criticism let it criticize let the producers experiment and let the audience consume , but what i would like to say about is very important , until the points regarding tastes and quality, until we discuss it on until a certain level, they will look at these young artists and say, i don't know what they wrote about it, but they are discussing it on

channel one. well, they are either there or they are writing about it, well-known critics , top people are talking about it, top people are like that, here we are today with you, grimersk talked about the rehearsal institute, there is the same word ignore, sometimes ignore is better than heid, which for certain people becomes uh -hype and for a certain audience becomes a tool for their own popularization, we just have to decide for ourselves so it is not very qualitative if we all feel all together that we we are creating a cultural country there we are building what we what we understand good or bad we we can say to ourselves before this it will not be at our festival this will not be on our tv channel this will not be on our radio station and this is not this will not be in my feed i even about i won't remember it, if i don't like it, i just won't remember it. and if

we all organize this station , station, bazaar, station together and start harassing these people , then at a certain moment we will see that these people are becoming popular, do we want it? well, i i think that's the best for me, if i don't like something, i don't talk about it, i just turn it off and we'll decide what to talk about, and we're just saying that on the one hand, we're saying that we need to feel this space and try to write and see what comes to people and there is another side when it is trash technically we discuss it why does it sound like that why are these texts what is it to what is it technically discussed it is possible to give it an assessment well it seems to me not very promising we are promising prospects in exporting our musical product in these conditions outside