[000:00:00;00] leychuk open is cleverly named in honor of mykolaychuk's plan. it takes place in chernivtsi and i want to say that, from my point of view, there are two main such central events at this film festival . have you heard about him, there is another name for this movie lucky girl ah, have you heard about this movie because you i think you have also heard about sokolova’s war and about her book , which is called yanina, in which she is quite frank and, as i think, very correct hmm with such a therapeutic goal or a therapeutic result. probably, what would be more accurate to say was that she described how she herself went through cancer treatment that she had a few years ago. of course, she did not describe

herself in the character, whose name is nina, and she is also a tv presenter. she is very similar on yanina herself, but after all, she is a character and here are all these experiences that yanina went through, she described in her book, and i personally liked the most that she described very well such things that our celebrities usually do so far that they do not describe in relation to themselves, such an uncomfortable truth, not aesthetic details that are related to the disease, ah, yanina sokolova describes all this. well, in the end , it is almost at the same time as the publication of this book , which has become quite popular and has many good reviews they began to announce a film with the same name, there were a lot of different concepts, worthy of one of the concepts

, she herself fell into one of the roles, but as a result, there is a minus of sokolova, there are no other characters, i will say that i cannot say yet nothing about this movie because i seasoned it, i couldn't leave my buch in time because all the roads were closed due to the visit of african leaders well , i will definitely watch this movie and i will inform you when it is released well, i still want to i hope that this tape will become so therapeutic for many people . those who will watch it. it is certain that the films that are shot on such topics are so important and social enough that they must carry exactly such contexts. in particular, the second film that will be shown at the mykolaychuk festival

open and i really hope that i won't miss it, it's called veresen ah and the main role will be played by mykola veresen. in general , i want to say that here are these two films, what they have in common is that they are based on the names of media people ah, so far i am very important a factor in ukrainian cinema, because until now we have a problem with the lack of the so-called institute of stars, i mean celebrities who are real actors who know how to act , who have the appropriate education and who are at the same time stars who can hold many we definitely have people there are a lot of popular, cool, very talented actors, but so far it turns out that television stars and show business stars bring much more audience. do you think that while our cinema, our film industry is being formed , it is necessary. if you want a movie that will attract

attention, invite a media person there. let her not be an actor or an actress, but actually, er, this is exactly on this principle , and in particular, the film september is probably being built, before it was called the way of the dead, and this film is one of the biggest long-term projects in ukrainian cinema, and in general, we will have a really long time, that is i will explain this movie, which is being filmed for a very long time, a year, not two, not three, ten, 12. of course, this is not good for the film, because a is constantly changing, the script, the concept, the title can change, the directors can fundamentally change, in general, the whole meaning of the film , for example, as from the film maxim osa, because at first it was one film with one actors with one script and one director, all the money was spent on it, then they decided to delete it all, it doesn’t do it, they said and

divided it in a completely different way here, uh, the way of a dead man, uh, before and we can on youtube watch the trailer of this film, it was positioned, now the film september is positioned as a thrash comedy and ah , this is such a specific genre that not everyone likes. that is, it is like this, if there is a great simplification, it will be such a stupid comedy, so what will it be with some i understand all realistic moments with jokes that will have a very narrow audience and therefore it is interesting to see what is there in this film. i will say that mykola veresen plays the main role .

hell, they think that this is the real ivan the terrible and they are starting to invent some punishment for him . people in romanov get a kick out of watching it like this, but i'll tell you everything on tuesday when the film is released and i'll see what happens . now we'll move on to a topic called beraktarism. we've already talked more than once about this concept of this problem although, on the other hand, many ukrainians do not think that this is a problem, i will explain. maybe if someone has not heard what the whole thing is, the guerrilla warfare, sometime from maybe last summer , they started to call it something from mass culture and marketing that one way or another speculates on the war on patriotism or it looks like this because you never know if people are really speculating on the war or are sincerely trying

to raise some topics to improve someone's mood, make people's lives more optimistic, and so on. related to the bayraktar region and simply discussed them, for example, when they are called en masse there, i don't know beauty salons or shops, why is there anything else on the coast, but already in alina . for example, i have a bayraktar beauty salon near my house, or javelin, and a small bayraktar restaurant well, that is, this is a rather contradictory story, and because there is no relation to the bayraktars, to the fontanlins, and to the military theme . and there is no beauty salon, or this restaurant, but there were cases, remember, with a drink of bucha-bucha, there were none scandal over beer

heroes do not die and there were indeed cases when the people who released all this had to write an apology and say that we did not think of something, released something stupid and we will not release such a product. but if we are talking about show business, then the situation is the same. - and among democratic countries, ukraine is a democratic country, usually many issues are decided by the audience, the listeners in general , the people, if we are talking about show business, of course, the word of the listeners is the word of the audience, and here we are it turns out that there is a lot of musical material that can be interpreted as sharovarshchyna, if it were rector's. that is, berektarshchyna is the new sharovarshchyna. it's something made very uh-uh primitively. we are very good. how something is very bad and what exists

and something else is like the same thing on the contrary finds a great response in the audience and the songs become extremely popular, it is very interesting to watch how all this branches out, how this is all interpreted and this week the singer is well-known, i can already say that the ukrainian singer masha kondratenko has released an announcement of a new song on tik tok, which, uh, i don't know what it's called yet, it seems that there is no name, but it is about crimea, and in tik tok, which was once considered a little silly by the network not very intellectual, to put it mildly, now this is already the case, because there is really a lot of useful information, although the social network itself, as a chinese one, is also dubious , but in the end, we see in tiktok that there is a stormy discussion of this of a small announcement there, masha sang only the chorus, and people began to discuss

it in two contexts, firstly as lyrics, and secondly, it is the very message that the song says about crimea and how we will soon be near the sea, we must collect suitcase and feed until july-august we are already lying on the beach in yalta, let's listen to this song mother return the crimean dawns are you ready hey hey yuli yuli enemies will be shown the gully-hey yuli yuli are not bullets for carrying there are a lot of comments under all the announcements of our kondratenko launched several such videos, and what happened next, what happened next was that masha kondratenko said that she would not listen to any criticism because she said, "hmm

, the children especially like her songs, that they lift the mood of ukrainians, and they have the right to exist." no matter how many critics they receive, i will remind you that masha kondratenko became famous in her time 10 months ago, she became famous with a song called "little ustanka" and i think you must have heard it there now. 26 million views are a lot, and at first the song called was very popular with the audience, but in a small company in a large information bubble called music nerds and people who are interested in music, discussions began already then, in particular, because of this song, what is berektarshchyna, what is bad about it, what it is necessary to do with it. well, they say that it primitivizes ukrainian culture, we know that during the soviet union there were practices of exactly this kind of primitivization of

all other cultures except russian, when , for example, ukrainians were left with borscht, they left wreaths, something there dumplings and such songs and sayings, it gave the impression that ukrainian culture cannot be high, there cannot be high poetry , and yet it is different, and it seems that the current sharovarshchyna and bayraktarshchyna also contribute to the formation of this myth, this is also a rather contradictory point of view because a-a i think that our current music industry is developing quite well because i absolutely support the other myth er that ukrainians are such a singing nation we have a lot of talented musicians and our music industry is very full i believe that it will be even more complete in the future. when it develops, you can find very different songs with us. if you want to listen to something really cool and popular and cool, you can

do it, you can find it in any genre, and therefore if you don't want to listen to vyraktar and masha kondratenko, you can not do this at all, we have enough alternatives, but the further these conversations continued, the more they continued until now, and there is one more claim to bayraktarshchyna, which i consider much more substantial and more serious than a claim to the quality of the texts or music, and this claim is more well, let's say yes, it's not even ideological, it's more even psychological, because here, on the example of kondratenko's match, we can see that ah , she sings about crimea, she sings about that about such an easy victory and it is used very often by politicians in some populist populist goal, when something is promised to people, people believe and then it all does not

come true and people are disappointed, and there are also a lot of different opinions about whether people should to give so much unjustified optimism, because that way they may even fall into euphoria for a short time and really, in our case , they will wait for the fact that they can really go to yalta in august. such an emotional pitfall that well, maybe at the end it’s quite shouldery a-a well, here it is, the shore itself , so, well, they also blame me for this too . it seems to me that these criticisms are much more significant and those to which uh, well, after all, it’s worth a lot to listen more but i would er first of all, about our kondratenko, i would like to say that she still ah , it seems to me hm, she wanted to listen to criticism and

recorded two songs that were completely, completely different, they were more lyrical. there was also a music video and the lyrics themselves well, they are very cute, sensual, much smarter, but, for some reason, they did not want to listen to these songs, at least in such large volumes as the bath-house, how is there another one, she had a song about bears, balalaikas, balalaikas, it was called a that's why masha kondratenko is obviously a trying to give the audience something more interesting. and she saw that at least her listeners didn't need it and returned to her old practice , and i think that she will continue until she squeezes everything out of her with exactly this type of song . let's remember what happened to the musicians who they were really accused of this mess and

in which they seemed to be criticized so massively that they almost destroyed their careers, at least according to their own words. probably one of the most striking examples is the example with potap. and used to have a not very good reputation, so dubious, let's say ambiguously, but after a full-scale invasion and prepared ah , well, at some point very recently, he decided to record a song called a volunteer, and agha potap was accused of, first of all, that he he is speculating, he is exactly speculating on volunteers and on the war, and it seems that these problems are not close to him at all. he decided to just hype up, but the second claim against him is that he wrote such texts that absolutely devalue

the work of girls, volunteers, and they are shown as girls who just want to have fun with the military. who was she with? at night, yours was with the guys, soldiers, i was getting younger. well, less so. it would seem that potap wanted to delete this track in general. at least he was urged to do so in every way. what's more, he has already gained a lot of views, namely ah , namely 503,000. and you can also talk about such a character, whose name is hanumak. the song, such a music video, dedicated this song to girls who are already in the military, and there were also many complaints about the words, uh, because there was heard about a guy whose girl is a military man, and he

calls her a wild game, and also talks about the pixelated skirt that she wears in such a disrespectful way. that is many ukrainians saw in this a complete devaluation of the role of military women from the introduction of this role to the fact that this is what you know , half entertaining, half beautiful , and not something serious, let's listen to ride a skirt. well, you can also remember yuliya luschynska, who for three months, recorded there, not even a music video, there was just such a one, it was uh, dumb, so the song is called hopaka, who in general shocked everyone with these words , but less so. this girl now has 534,000 views on youtube.

the song, although almost nobody invested money in its promotion, so a girl unknown to no one came and with the help of such a scandalous song, which caused a lot of dissatisfaction, still gained popularity . well, just to remind you how much these words i'm silly, let's listen to an excerpt. i'm a beautiful ukrainian woman. i dance hop-cap, but yuliya luschynska continues her career , she recorded a new video. much less than 100,000, but still, for a person, let's say, who until recently was a noun , it's still a lot. we'll see what happens to all these musicians, because it's also

extremely interesting to see what happens to potap. having a career with such an image that is already almost completely spoiled. although from my point of view the institution of reputation in ukraine does not work yet , it cannot be formed in any way, no matter what scandal people get into, they will somehow eventually win and build their career again they earn money as if nothing had happened, but with music, this is really a question. in speculation. but again, i will repeat the whole question in the audience, and if we are talking about mass culture, if we are talking about show business, then of course musicians are oriented in the opinion of the people who listen to them, if they have a large audience, if after is successful, then after has the right to live, and in the future, very similar tracks will be written , and if even the music critics of some

ukrainians will not like these songs they will be criticized anyway, they will sound on the radio from the working one because they have a demand - these are the laws of the market after all the result is the situation with the american writer elizabeth, the situation is as follows: she announced a book called a snow forest, and this book should tell about a family of hermits who lived during the soviet union, all of siberia in russia, and this is such an unhappy family who hid from the nkvd from the soviet authorities they had to feel from one place to another

by fleeing and in this way they lived in isolation for about 50 years and managed to hide from this society altogether elizabeth gilbert said that here she was when coronavirus she was sitting in isolation and heard this story. it happened in reality. she breathed a sigh of relief and decided that she wanted to fix this issue of isolation for so long after she made an announcement and ukrainian fans found out about it. she got a lot of money . of negative comments on instagram because ukrainian fans for some reason thought, probably not based on the experience of the last year, that this would again be a book about unfortunate russians who will be pitied all over the world and uh, it's this again

raises the russian context for a long time in a positive way and there were a lot of different comments to the honor of elizabeth gilbert, she read them all and wrote down a very quick address in which she said that if it caused such a reaction among ukrainians, then she will not publish this book especially since she announced it for february of next year, i want to say that i have read, heard and respect all these messages, so i have plans from the menu and will not publish the book, this is not the time for its release, i do not want to harm people who already have so much suffered and continue to suffer in such a terrible way elizabeth gilbert i think she gave a very good example of such crisis communication, a very good reaction to criticism, she did not start to take offense and create , as is often the case with ukrainian celebrities, and for which a lot of ukrainians thanked her and thanked her in the same way

her colleagues who are engaged in literature publishers are quite different, let's listen for example to what the representatives of the old lion publishing house wrote, the magic of the power of readers and female readers creates real miracles thanks to the rain a message from the ukrainian community, the world bestseller author elizabeth gilbert canceled the publication of her book, the events of which are taking place on the territory of russia , this once again shows how important it is not to remain silent, together we are strong. unexpected , on the contrary, quite predictable, because when elizabeth said that she was canceling the publication of her book, other fans of hers and international fans from different countries came to her in the comments only from america and they started writing it, listen, elizabeth - this is wrong, we understand that ukrainians are suffering but we want to read your new book, we

were waiting for it, why are you canceling it, and in many comments you could see two arguments that very often we can also hear in in the context of the discussion of russian culture now in the world , and people write that this is an attack on freedom of speech, that is, no nation, no matter how much it suffers, it cannot dictate to metsev what he should do or write a book to write about , what to write about, this is the next freedom of speech - this time and secondly. of course, a large number of people spoke out in support of russians and russian culture. they wrote that this is putin's war . let's talk negatively about putin, about the top, but why are ordinary russians here, especially those who lived in the soviet union? and were also victims of the suffering of the soviet union, but the owner says that already these comments absolutely confirmed what the ukrainian trainers elizabeth gilbert were hoping for, that

this whole topic and one way or another it seems to be the question of the unfortunate russians who, ah, now in many platforms are perceived almost more as victims than we are, because they themselves have sat down in this niche and are quite successfully speculating on it , too. to the ukrainians and well, it must be said that everything was not limited to the comments of various readers , because everything moved to a more official, serious level, because the statement was made by the american penz organization, which is a literary and quite authoritative organization and, well , let's say, which was already noted earlier support of russian culture and they made a statement that resonated very strongly with all these comments they said that

this is really the next freedom of speech and they are totally against elizabeth gilbert canceling the exit from this book because it is very wrong from the point of view of democracy it is all very wrong from the point of view of art and the normal development of society in general, and that's why they say that elizabeth gilbert, let's go back and rethink and publish her book about the unfortunate russians in siberia, let's listen to their statement fiction and culture is important for the maintenance of mutual understanding and manifestations of empathy, the choice of whether to read gilbert's book depends on the readers themselves, and those who are concerned can freely express their views, and we are used to gilbert changing his mind, and we call on others to unite around the timely publication of the book and the principle that literature and creativity are not must become victims of the war well, i will only say that i observe a very similar situation during, well, almost the entire full-scale

invasion. i see how ukrainians defend their point of view, as ukrainians are different. probably call everyone cultural diplomats, defend ukrainian culture and talk in every possible way about the fact that russian culture should not be abolished, but to carry out the process of de-imperialization . and humanity did not educate the russians in such a humane way, er, everything . it is obvious that the ukrainians themselves should do it on different platforms. it will be very difficult because there is a lot of resistance because all of them are big sentiment towards russian culture because the russians have always and during the soviet era of the soviet union and now the russians are watching this and pour a lot of money into the development

of culture. that is why it is a huge problem, but for sure we need to adjust to what our speakers will have to do with our cultural it is not easy for the activists, and it is still . i hope that our bodies that are supposed to deal with cultural affairs, where they are planning in this ukrainian institute, the ministry of foreign affairs, in fact, will develop some kind of state map and explain how exactly and with what theses. we need to prove something to foreigners so that they start to understand us. but i emphasize again that this will happen very, very soon, we need to work on it. well , that's all i have. i wish you a peaceful evening. good night. stay with espresso

. all the best in ukraine. 5:00 p.m. to for your attention, a news broadcast on the espresso tv channel in the studio of iryna koval . greetings to all viewers, the russian aviation once again attacked the village of cossack, the kherson regional military administration reported on the peaceful settlement of the enemy fired two guided air bombs, the consequences of the attacks are being determined a well-known karen volunteer was beaten by