[000:00:00;00] why don't we know how long it will last because we don't know how many opportunities russia has i think it's better to think you're going to run a marathon and run a sprint than to think you're going to run a sprint and run a marathon it's like climbing uphill maybe you don't need to go there but you have to go and to see the peaks and understand that it is very far and you are 25 years old when you are 60 you will reach this peak and here it turns out in a month whether you do not need to go to it or do you just need to stop and build houses right here well, beautiful borscht will always be a memory of uh the route that you may not overcome you have every right not to pass it and go to some other route, but if you do not see this mountain in front of you and do not imagine its scale, you will of course be depressed all the time how about you, we came here a

why is it so and so again? i believe that society needs to talk all the time, not with small children, who need to be reassured and deceived all the time, and what with adults, because there is an incredible danger that we will disorient society, that it will get into stress that's why when we him we will deceive because it does not sound bad when people are all the time in a state of expectation that in a week it will be over, but from the point of view of our profession , we know that there comes a moment when people stop believing and they do not believe even in the truth when you tell them so really because a month is the end, and even the end is not perceived as the end. and that was the case with all the wars where people were not spoken to honestly, and this too must be realized. and by the way, the conversation with society is the second such challenge. because this is another challenge after the war, which is also about

it must be said when we talk about the post-war era, the time when they have not come because we do not know with you what kind of society we will be dealing with . people support, they are ready to sacrifice everything, they are ready to fight there until victory, they are ready to fight for years, well , listen to what you approach a person on the street, ask him all these questions, a person says to himself that he is ready to endure all this because people have a patriotic i would say this attitude, people perceive themselves in this way, they themselves adjust this way, but this does not mean that they really think that way and that especially since we do not know how they will think after everything is over, how does the world change - their moods will change, that's why i keep saying that don't try to think about the elections or

the public mood, the post-war post-war society will be different from the war one , just as the military one differs from the pre-war one, those who now trust may lose trust within a month after the war and their place in the trust ratings may be replaced by completely different people about whom we do not even suspect. the search for simple answers to complex questions that many european and north american societies have is nothing new here and so sensational, i even think that it is good because it means that ukrainians are in the the very mainstream, in which the peoples of all civilized europe are, from this only disagreement that we cannot afford it, it is very easy to get sick of populism when you receive money from the european union, you can then

vote for viktor orbán or for someone else every four years the europeans will definitely come anyway, they will give you the money, they will build the roads for you, and you can afford to believe that your decision is the right one, and we are building our own future, at least for now, this is the first moment the second moment is very important, which we do not often talk about, but we must tell about it. we understand very well that the voting of the majority of our compatriots during the elections of 2014 and during the elections of 2019 was guided by the idea of ​​the need to agree with russia that the majority of our compatriots were of this party conditional parties that it is necessary to somehow come to an agreement with them and stop the war and somehow live peacefully with them, and of course people will explain their vote

with a million other reasons and in 2014 and 2019 , millions of antipathy towards opponents because they don't like corruption because they want new faces i won't even repeat all that how do people explain this or that vote because each person always votes for their own motive i'm just talking about what unites people during such votes even a conscious desire to negotiate with the former metropolis this is an obvious sign of colonial thinking 10% in pharmacies traveler bam and savings why am i here i have sensitive teeth they eat ice cream pain cold air

pain sweet pain the dentist advised lakalot sensiti what effectively reduces tooth sensitivity if i had known kalut sensiki in the past, i would not have had to come here lakalot sensetu reliable protection from pain cinema then sorry port music education free people have a choice choose what you want on megogo this is what you need to know and remember brave heroes save the country soul and body heal the carpathians thank you, there are 15% discounts on psilo-balm in pharmacies

podorozhnyk to you and savings in may 2023 espresso tv channel became the leader in the segment of ukrainian informational tv channels greetings , viewers, time to learn about the most important word in ukraine, this program is the verdict, my name is serhii rudenko, according to measurement data, viewers choose the ukrainian view from espresso, congratulations friends mykola veresen vitaly portnikov good health to all thank you ukrainians for your trust espresso works for you war has raised its head again in europe, reminding us of the darkest hours of our history frantz 24 constantly covers events in ukraine our team on the ground and in the studio will

inform you about the dynamics of events , see the latest from frantz 24 in ukrainian on espresso, the war is going on and not only for the territories , it is also a war for the minds of russia, millions throws petrodollars to turn ukrainians into little russians ukraine will become russia analysis and analysis of information about ukraine by russian propagandists specific facts and methods by which enemy propaganda transforms people of obedient zones zombies are clamoring to vote residents of the ldr resist information attacks of russians in the project of chronicles of the information war with olga len tuesday , thursday, friday at 17:10 on the espresso tv channel

. after the war, i think that it will be transformed. i think that the current government does not even realize that in its i would say readiness to fight for a real victory and in its unwillingness to deal with moscow from a political point of view, it basically excludes those who wanted to vote for themselves i would like to somehow live peacefully with a neighboring country . well, just so that it doesn't happen again. i'm not saying that in our elections the party of russia can win, conditionally speaking, the party that will say that we need to be friends with russia, not after anything after a raisin after the zaporizhzhia npp who will say such a thing in the elections, i cannot win the park, whose leaders will say that we need peace, and peace is not just support for the west, it is also an opportunity to maintain balance in relations in the east so that we are not attacked again, the previous government

turned out not to be capable of maintaining such a balance , we ourselves can. if you think it is impossible, look at georgia. georgia does not have diplomatic relations with the russian federation. the georgian people support ukraine and the war, but the majority of votes have a party that comes from this very idea, which says that we will not be dragged into the war again, but we want the majority of our citizens to be dragged into the war again in ukraine. and we want russia to attack now the conditional kazakhstan. no, they don't want it. we don't want it, even though ukrainians lived peacefully. imagine how many votes such a party gets in the elections , especially in regions that will be devastated by war in regions where people will not be able to find jobs in regions that will live on social subsidies in the regions whose inhabitants will think that if

somehow some kind of normal coexistence with the russian regions is refused, at least some kind of life will begin. well, maybe after putin, well , you can’t be at war like this all the time, i imagine even all these statements and this is a very serious view, because it is possible here that we all believe that we will have such a country that will march to the west and turn its back to the east, and we can very easily end up after the war simply becoming marginal, not going anywhere, waiting for reconciliation with the east and do not rush to the west so as not to disrupt this reconciliation, god forbid. well, i will say it. this is the georgian scenario. georgia could have been a candidate member of the european union along with us and moldova for a long time. a large part of the society does not want this, it will be the same here because it will be impossible as always because a large part of the society

will not want this and we will stand in place again and we will stand for 25 years until the next war if we join nato during this time well and this is a huge challenge because it will be necessary to work as a society if we are talking about a journalist. we will need to work with a society that can be completely destabilized by these years of war and post-war trials and we must remember that our russian so-called colleagues will work with this society through youtube through different narratives because of china, which will spend millions of yuan to corrupt our elite, i assure you that it will fully try to take russia's place here , if it has not already taken it, but it simply cannot to notice but this is when i hear some comments from some of our leading political experts on chinese issues i can already see that they are already

here, that is, not the chinese here, the yuan is here, this is also an absolutely possible option if we do not understand what we have to uh, don't relax uh keep on fighting, we can win, relatively speaking, win or stop the war and we lose , as it happened after the maidan in 2004, as it was after the maidan in 2014-2014, it can be after the war, it can’t be, we can’t all time at a huge cost to human lives to defend the rights of this non-existent country and then not have the opportunity to develop it is unfair to the ukrainian people, believe me, they deserve more, this is the second such moment, it is a political moment, but there is also a creative moment because we are talking about all this

in an era when traditional journalism is simply disappearing , antin spoke about how difficult it is to work on television, the question is not that it is difficult , the question is that it is almost a museum as a theater , one day there will be no more television, we have to realize this, the era of television television is ending, it is becoming just such a kind of art as the theater stage, which has given way to the cinema, first of all, we are entering the period of social networks, we have already entered it, and it turned out that it is possible to fire tokir carson from fox news, but if you need to make some kind of narrative that the ukrainians blew it up for the zaporizhzhia npp, twitter is enough , and with much more efficiency than 55 foxt-nukes. and we must realize that if we lose the fight for social networks, we will lose the fight for people's minds. without saying already about the fact that the minds of those people who are now between 15 and 23 years old are in tiktok and

not in twitter or facebook and so on, they do not even know about the existence of problems that may be the most important for us from the point of view of the future and they are very it is easy to manipulate precisely because it is much easier to manipulate a person whose information flow fits into one minute than a person who is used to some long-winded texts and genres and i keep saying we say why is it so in the west they started voting for people who they look like idiots, they talk like idiots and behave like idiots, what kind of idiots do they vote for them? are they idiots too? well, listen, well, imagine a kind of traditional italy we didn't live like that. well, some kind of traditional italy of the 50s and 60s of the 20th century . here is some respectable person who votes. for the christian democrats, it means that she reads to herself from the coffee shop, uh, the career of delasser or nastamp, and it means that she reads the program of the christian democrats, and i think she can

vote for the socialists. but i can vote for the social democrats. giuseppe saragata. but you are an italian worker who wants to vote for the communists, he just sits on the chairs, there are some, uh , much cheaper coffee shops, he drinks his own espresso , what is he doing? he reads leonidas, the communist newspaper, the lion, she is also fat, there are perhaps more primitive texts, more primitive conversation, but italian writers write the most there, some etalo calvino gianni rodari there, the program of this party is published there , you can read a report from the soviet union, for the worker lives better than anywhere else, but this is a large text written by a talented person and this worker is reading it because he has been used to reading his communist newspaper for ten years and they tell his son that he will grow up to read unitarian newspapers if he saw the situation when the whole of italy started reading della sport newspapers. i think that this is where

it begins. if they only read the newspaper della sport, how do they vote at all well, for milan or for juventus i am for juventus but jokes are jokes but then it turned out that the newspaper deletsport or sons is a worse situation because it does not deter people from analyzing a person who analyzes how juventus played against milan, as you understand, he still knows how to analyze the situation, and when you don't read anything, you read text messages. well, then you first watch tv and then you are silvia berlusconi's prey, and then you read text messages, you generally vote for a clown, i have on attention bpgril so that no one thinks anything and so begins a completely new era , the era of the seven-star movement, the era when the former party from the former supporters of the fascist idea quietly comes to power in italy, everyone says god, thank god that the fascists won

oh my god, i could have already won, i could have won in the end, it would have been a disaster and this is all a disaster, but this is a disaster in new information technologies, we need to learn to respond to it, and at the moment when we realized that we have to compete in social networks, i began to think that maybe we need to come together somehow yes or maybe at this moment artificial intelligence appears and i will honestly tell you that artificial intelligence is the death of journalism as a factory if someone thinks that you will be able to compete with artificial intelligence in the generation of news, you are very much mistaken now look at what modern artificial intelligence, which has not yet learned anything, is doing. i specifically asked him some tasks to edit my texts and i noticed that he added the text with completely opposite theses , that is, he did not just react to make it beautiful in ukrainian or in

english. no, he added a few sentences because he thinks that he understands what needs to be done better than i do, but in any way, when artificial intelligence completes your text, you see that it is a student's work, there is no creativity in this, you know, there is nothing of your own the beating of one's own heart, and that's why i think that the only possibility to win the fight with artificial intelligence is to be a person. i always said that a journalist should be a person. that the time when a journalist could move between an information agency, a news department of a popular newspaper, and a job as a columnist is over . this is the time of bloggers who can be a blogger in itself is an individual product and that this is the time of the columnist and in a few years it will become

absolutely obvious of course there may be a situation when even these news will lead cartoon characters, not live ones. people who will simply generate this artificial intelligence, of course, it is more pleasant to watch the news when it is hosted by marilyn monroe with uh, conventionally speaking, with brad pitt or with marlon brando, the same as me and antin. similarly, if we were to choose between me and merlin monroe, who did you choose, well, me, well, if you chose between me, marlon brondok. who did you choose, well, once you chose . next time, we still chose marlons of the brand, i know for sure, i know life, you know, and i chose merlin. it's a people i'm a filareno, why should i look at myself when i can look at a falconer they're not idiots and that's a huge problem, but in any case, if you have the ability to have a personal dialogue, you can compete with a robot, and that's why i tell journalists all the time

if you choose this job if you choose this mission you must be a person you must develop yourself you must understand that you are competing with colleagues with a computer and if you are not capable of creating a personal product , it is better to go work as operators of artificial intelligence, you will have more money, more opportunities, more realization than running after him and asking him not to finish your texts, that's one thing, he won't listen, and it's quite a serious problem for us, because we understand very well that most modern professions, and we thought that there would be professions associated with some hard physical labor will disappear, and most likely professions associated with intellectual ancestors will disappear because it is obvious that tomorrow it may happen that artificial intelligence is a much more

accurate clinician than a doctor and much operates more precisely than a surgeon with his hands, if he is adjusted precisely, well, that's all, that's on the threshold of what we are standing on, we are standing on the threshold of a civilizational revolution, we can only thank vladimir putin that he, with his cave energy, i would say the energy of a neanderthal somehow pushes this revolution, but sooner or later vladimir putin will either die or be cloned, maybe there will be 45 putins, they will be inclined by artificial intelligence to live forever and rule what will remain of russia, this is also absolutely realistic, at least we will not have to think about adjusting to some new of the russian leader so this revolution will happen and let's say and what will happen if we adapt to artificial intelligence and know how to defeat it, and here is the next competition, the competition of languages, you understand, we are only now reaching the situation when the ukrainian language becomes a priority in ours with you life, but the question arises: what

will happen to the information environment when you now know that you can open a computer and read any newspaper, even in korean or chinese, you can read it in ukrainian? well, fortunately for us you and i live in a grossly globalized country where most people are not interested in the problems behind their fence, but it will not always be like that, moreover, what is happening in ukraine now is becoming a global country when ukraine itself is on the front lines, when ukrainians begin to realize that the world depends on their future is a very serious change in the situation in people's minds, and yesterday we competed with the russian information space because our compatriots knew the russian language and they sincerely believed that russian television

better quality. russian journalists have more of a point of view than ukrainian ones. russian books write about more serious things than ukrainian ones. and all this has been tried for 100 years to hammer into people's heads, and only now have we begun to accustom people to the fact that ukrainian civilization is self-sufficient and has absolutely the same competitive capabilities like any other but we come again to a world where in 3-4 years a thinking person she she can discover the new york timeson may not know english very well but most people will be fine know and she can calmly read the new york times in ukrainian, she doesn't need to translate anything, well, i don't want to. no , she can read lemon without knowing french , we are starting to compete with the global information market , which will practically overcome language barriers, and this applies not only the text. i'm just talking about the text

and i'm talking about it because it's already implemented now, and i'm convinced that it will be the same with e-e audio from video and visual products. you won't need to do anything, basically open your noses and it will be in your native language, anyone speaks, now i have some subscribers on youtube, they generate my voice with it, bloom with it, with a new network and publish my videos in english, it does not look perfect. well, i think that in a year and a half it will be i'll be able to look perfect there in two, i'll be able to be absolutely calm, even without any effort, without spending any effort to record some text in english, make myself an english-speaking channel, or maybe a chinese-speaking one. well, it's uh-uh obvious, and here's the question again. competition, if i can in english, then some columnist

, new york time or washington post, or maybe ukrainian, and it is huge. and we are talking now about some serious materials . imagine people who are engaged in, let's say , pop music, sports, you are a sports columnist , and he a sports columnist from barcelona who makes a blog directly from the dressing room of the players in barcelona, ​​you and he in ukrainian, as if speaking to you. you see, i came attacking barcelona. please tell me how the match will be played today. and you at this time you are sitting in kyiv and trying to analyze something about the rudeness of barcelona, ​​why does anyone need them? i apologize earlier, your advantage was uh , it was the language that you spoke the same language with your compatriots, now the whole world speaks his language, this is what will happen even before the end, before the end there 20s of the xxi century and well, i can just stop doing this and retire . i'm not saying anything. and what will happen to people who are younger, that's the same problem, i think about it. it's a completely

different world. i wouldn't retire. i will will fight for the american audience for the chinese audience in the end if i manage to get my videos out in hebrew i can i definitely know the way to the jewish heart i have never used it because it is a forbidden technique but what are you going to do i will use the time i have to survive somehow but i have, i am talking about people who are thinking now about how they will exist in our profession with you, using the categories of 2022, 2023-2024, and 2030 will be completely different. won't be and that's it

it turns out that we have such tasks that are not facing anyone at all, we have to preserve the state, we have to preserve the people in this state, this is an important question, we don't know , we started this war with a country in which there were about 35 million citizens already in our country demographic. do you understand the year 2023, which has not been seen since the second world war plus 8.5 laws, but the problem is that people here are not giving birth, and the more this continues, the longer it will be observed. and this is another huge problem that we we are dealing now with not very rich population, but with a population that understands that each subsequent child is a path to poverty and to the poverty of this child, that's why they are not born , a whole knot of problems we are with which country are we ending the war and what will it look like, how much will the population be here, they were decreasing like that

without all these problems, we were already giving birth in our country, the recovery of the population was the lowest in europe, in fact, and now it will be even more, it is closer. that is, we will have to adapt from a state of 35-40 million, which was one of the largest countries in europe with from this point of view, to a state of 10-15 million 20 with the impossibility of settling with these people the territory that we have. that is, you know this kind of transformation from poland, well, to hungary , relatively speaking, but simply on a larger territory , we are not ready for this either, not even mentally ready because we continue to perceive ukraine as a big country, but this category is also related to the fact that we do not understand the consequences of the war and we need to preserve not just the state. we still need

to think about how to solve these demographic problems how to rebuild the country, who will rebuild it. and this means where to import the population for reconstruction, and this is not a joke, and how to create the conditions so that er people start returning, and we are not even talking about people who er left in 2020, but people who left much earlier i would have compared this situation to ireland, you know where most people live outside of ireland but are part of the irish world. we will have to build such a country and it is also a very serious challenge because we have never done this. diaspora for me, it was always very strange because i, as a person who imagines what the connection between israel and the diaspora is and how this compromise was found, because it is necessary to understand that this is a serious compromise, that the people who built israel did not want any compromise from the diaspora wanted the diaspora to come to israel, but the american jews did not want to go anywhere, and i understand the power of this