[000:00:00;00] in general, there is now a huge debate in society and in social networks and at the level of the government and at the level of the parliament, the cabinet and the president and ordinary people, whether it is necessary to invest public funds in television or in film production , everyone remembers this quote attributed to churchill in his gut . of this forest, and then why ? what are we fighting for? what are we fighting for if not for the sake of

including culture. i don't know if i said this to the chechens. it is not reliable, but your answer is, what camp do you belong to? some say not only weapons, some say no, culture is also important during the war. let's look at it from the other side. if we had spent 30 years investing really significant, significant money into the culture of this war, there would not be, that is, the formation of a ukrainian-speaking layer of the population, the expansion of this layer, the formation of national consciousness. this is all a task performed by one or another branch of culture . put in movies or investing in series should be invested both here and there. this is a platform for dialogue with western e-e partners. yes. it is a narrow audience, but it is an important audience because it is a western audience and it is a specific audience. they

are now the most effective platform a mechanism of communication from one side, on the other hand, let's say we made the cossacks series at one time with the support of the ministry of culture. it was in the 19th year that we won a pitch for 50% of the money. we received from the ministry of culture 50% from ictv. this series was the leader of the slot. it was the leader of the autumn distribution. minant on the golden dzig in the 20th year, that is, if it is done qualitatively and if it is done

honorably, it is very broad and it is very an effective method of communication, let's start more concretely. yes, let's start the discussion literally. a week ago. well, the entire information space exploded . i will tell our viewers that the ministry of culture ordered television series from various production companies and various teams for a total of almost 450 million hryvnias, that is, half a billion hryvnias must be spent by the end of the year. well, various gossips and rumors immediately began. critics of the actions there in similar years called a series that was supposed to be called the village of ingulets about one resident. and i understand that the prototype became the owner of the football club ingulets, a very well-known colorful figure i will not name in order not to do too much advertising there, and about certain itishniks who seem to be fleeing from kharkov. on which the russians come, they want to go abroad

. new life and the most important thing the main producer who received 33 million uah received this series was yuriy gorbunov, a person who is close to 1+1, close to kolomoiskyi kolomoiskyi is close to power, as if not close, well, and immediately a political scandal began that cost the position of the current one or already in the past . there were no questions. well, the moose is here. tkachenko. well, this is me. do you remember us?

they mentioned ivan bdzhova, he was also the second mini culture of the newly independent ukraine in 92-94, unfortunately, he got rid of it, unfortunately or fortunately. how did you even get rid of this story with this heiteng, yes, as sheyn, i will not translate such fashionable words . that's how this whole scandal is which ones are directly in the process of production? well, and receiving money, please look at this pitching was announced in may. if i am not mistaken, there was a condition in this pitching that only those production companies that have produced a minimum of 50 hours of broadcast product in their portfolio, that is, in fact, at the pitching stage, they immediately applied and gave access to this pitching only to those companies that have experience in making many series

and who know how it is done, what are these for sure those companies that are in ukraine, that are currently working in ukraine and that have a script library, because these series had to be shot by the end of the year, it would be impossible to shoot them if there were no ready-made scripts, that is, in fact, there was such a bar, you know, that i immediately open this pitching for large companies. we submitted six projects, two companies that met our criteria are only interesting and iq , each of them could submit a maximum of three projects that are

interesting. this is my company, er, we submitted six projects won two projects yes 1-4 serial series second two-part series we signed a contract with e-e platform for broadcasting and as i understand it, the idea was for the platform, in fact, for the state to create a library of patriotic series that will be 100% owned and broadcast, which can then be licensed to other tv channels, including the dom tv channel, and sold abroad if they are made in good quality, yes, one of our serials of the sanatorium nezabudka caused some absolutely unexpected resonance let's say yes well, maybe it’s just the name that caused a stir yes it’s because of the name and similar ratings that shaming arose, tell me what, oh, what else was very

specific that i understand the basic russian-speaking journalists immediately began to call it nezabudka and for some reason to interpret this name as a russian name, no, not forgetfulness - it’s about not forgetting, it’s about forgetfulness yes, and about our forgetfulness, and actually what history is a military man at the front learns from his ex his wife, who went to europe at the beginning of the war, so that she wants to be with him to divorce, she has already organized a new life for herself there and says goodbye, dear, and he takes hmm time off and goes to the western border in order to meet her and save the family, uh, there he ends up in a hotel in a sanatorium for one night. where he meets with a corrupt person who tries to cross the border illegally. are living in

this world because each of them has to go through their inner path. this is the story of the metaphor they are will get into a new life in the new year only when they give up their old taxi connections, that is, you and i have malakholna, an alcoholic neighbor , a former one from the north, uh, we have to survive these relationships and give them up, and our sanatorium nezabudka is such a place of healing where we cannot forget those relationships that were the cleansing of people

. million like half a billion is a huge amount, how adequate are they? well, don't they steal in this production? because you know, sometimes when, well, i myself know cases where someone wins, some kind of pitching gets the amount, and then how the court subcontracts it further down, well, taking its own up to 50%, sometimes i would have known for sure before, and then blacks. since delta was removed by those who simply won the pizza , at first it seems to me to be huge the problem of this pitching was the lack of a clear communication strategy, i.e. if the journalists understood

that we shoot tv series in ukrainian, yes, the entire creative group, the ukrainian creative group, all this information, if you try a little harder, yes, and get information from the state cinema, the certificates of the national film . and serial pitchings and budgets were there approximately similar in hryvnias. that is, it was 14 million and 17 million for the four-episode series, but the rate was different. that is, believe me, this is money that sounds terrible for. the

question is not emotional, but some terrible money that is, 10 million, yes, 9,900. so what are they going for? how many series is it for four series? what is four series? the running time of each series is 46 minutes. so the total running time is 184 minutes if we shoot 8 minutes in a shift. yes, we have 23 shooting days. we need a month to sort the scripts and work with them for a month before production. we immediately deduct 6% of taxes on the fop from this budget from the rental of the location , the rental of equipment, the rental of transport there, let's say equipment rental usually it is 14% of in our

case it is 14%. rental of transport, which includes these starvagen cars, cameras, vagina scales, television equipment and a generator, etc. and so on. that is, there are a lot of cars, a lot of expensive cars, this is about 20% of the budget for actors. i know that , for example, russian stars there can take $5,000 per shift and $10,000. and what are the sums of ukrainian actors , well, within this budget . it is open yes it is in the contracts, uh, we focused on approximately 6,000 uah per shift. and these are actors in the main role, and if the minus is $150-170 for the minimum working day, and again, if there are millions, then it is not millions, but if , again, look at this story, earning 6,000 uah per day is not much . ah all the more, they have a pause, it

is absolutely not a fact that they will start working on the next series from next week if we are talking about the group and if we go the other way, if we really honestly look at how much equipment will be taken from us, how much will be taken away from us, how much will be taken away from us, how much will be taken away from us, how much will be taken away from us, how much will be taken away from us, how much will be taken away from us, how much will be taken away from us, how much will go to the post, we understand that we have an amount that is left, which is on average, um, if we divide it by 40 people on the site, well, it is about 20,000 hryvnias . work i will say about this story so about

profit in general two words that is, in fact e if we look at the rest of this budget, then in our case it is 154,000. that is, it is actually not 5 production months at 30,000 per month. there is a profit in such a story. yes, if you do it honestly, if you invest honestly in the content . there is no need for discussion. defenders of the need to shoot films and serial films often mention this the experience of our enemies, the occupiers, and the russians, who will now present it in all their cinemas on august 17. well, i understand that this is not a series, but a former one called the witness, in which they invested a huge budget, famous russian actors play there, the film is based on pseudo-historical ones, they will say that it is not enough. historical events took place in the city of bucha. last year, during

the occupation of bucha, i did not see them . were in buchi argu well, how reasoned, propagandistic, reasoned, what they said ukrainians, together with americans, killed their own citizens in order to later blame all these crimes on the russian army, which, according to the authors of this film, did not actually commit these crimes, tell us about your emotions, what do you think about this world, it's terrible, it's really terrible because it's a lot of money that is invested at the state level, and a commercial company will not pull this kind of thing, this trailer shows that the film

was made from a technological point of view. qualitatively and this is a terrible weapon, and in fact war begins with culture, culture comes first and culture is the main invader in our country , and this is what happened. all the population is all that one way or another must exist in a common narrative value field and this is a common field it is it with you we have to build it so let's then finize this story, let's tell your forecast that happens to these

four hundred 48 million in the next one of these alexander grishenko's resignation from office of the minister of culture, what will happen to serial tv production in ukraine in the next six months, i will start a little from afar, a full-scale invasion began, my company at that stage had 12 signed production contracts, two feature films, a number of documentaries and serials, it all stopped for a year and a half, there was no work, that is, people did not work, the shooting sets were empty, what could we do, we could write the script, how exactly, but large companies accumulated a certain

library -e for today was waiting, so after this pitching, serial production is unlikely to live, my prediction is more likely to be canceled, and well, let's see how events will develop further, where will this money for culture, for weapons, for the help of the army be directed. and this is just as important, but culture is also very important , and i know from the point of view of journalists who, after reading the title, only saw the title, that is, the journalists read the title of the sanatorium, forget it, so on the basis of the title, without digging further, without knowing

what the story is actually about. the history of the production, that is, what projects we did before that, yes, that is, the level of quality of the product that we produced, in the television space, they said, oh, it will be a crap series, why, yes, i mean, what grounds were there to draw such conclusions, yes, yes, i don’t, my prediction is pitching, yes, the results of the pitching will be canceled further, and the signed contracts will be terminated . visionary and ukrainian, well, gentle propaganda let's say the ukrainian position on our tv channels is possible not only on our tv channels but also not on the screens of our partners and allies where in this series it is possible to translate and show so that people in the world will watch not only this russian film as a witness, but also a ukrainian product that

shows what happens during the war, including during the occupation of buchi at the end. when do you think we can expect a great or great value of artistic and documentary films, a film about this terrible russian-ukrainian war , the ukrainian war of independence existence and whether there is to ukraine people who can qualitatively make such a movie product, well, maybe television so that we were not ashamed of us, but we have proudly demonstrated not only on the screens of ukrainian cinemas, but in the world, so people are definitely a movie klondike

. valya moves on the scales our movie playa bypassed a lot of international festivals. last year, i won the main prize at e-e to judea with last year's e-e director java dzhesheshvili, a huge smart girl, a very talented girl, a film by sergei bukovsky, e-e. yes, there are people, there are shots, but for cinema and for a documentary, resources are needed, and these resources .

or otherwise without assistance of the state we will not be able to cope with this task, thank you oksana ivanyuk was with us today on the espresso channel we talked about the current and future day of ukrainian serial and film television production, well, society will decide, i think the government will decide, i will personally say from myself that anyway, even in war conditions, ukraine must continue the production of its film and television products, of course, first of all, all the money is for the needs of the army.

it's just that our russian occupiers, colleagues who will enter the platforms will enter the internet space and post their so-called witnesses, i really don't want it to happen. oksano. thank you for the interview. we are waiting for you on the express. you were with yegor checherenda, a project partner . to protect and

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brothers helped us . they freed us from a normal life . 11:10 a.m espresso vasyl zima's big broadcast two hours of airtime two hours of your time two hours to learn about the war and what the world is about 2 hours to keep abreast of economic news and new sports two hours in the company of favorite presenters, presenters who have become like-minded to many, as well as distinguished guests of the studio events of the day in two hours vasyl zima's big broadcast a project for

the intelligent and those who care in the evening the most exciting continues 517 days of a full-scale war between russia against ukraine veteri news on espresso studio anzhelika sezonenko again tragedy in kyiv on checkpoint, the driver at high speed hit two national guardsmen, a 49-year-old soldier died on the spot, his 26-year-old comrade was taken to the hospital in a serious condition, in addition, the car rammed two more parked cars