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melissa: okay, we have some breaking news right now. we are getting reports that venezuelan president hugo chavez is reportedly dead. we're going to start with peter barnes in washington right now. as we try to dig through this story, peter barnes, obviously we'll see a big reaction to this. >> that's right, melissa. according to a tweet from the reuters news agency it is quoting the vice president of venezuela, vice president maduro, saying that hugo chavez is dead after a long battle with cancer. the associated press is also separately reporting this also quoting vice president maduro. we know that hugo chavez has been going to cuba frequently for treatments for his cancer and obviously he is now lost that battle. he has been a thorn in the side of the united states for several years here.

as you know, on the diplomatic front, cozying up to iran and some other, some of our other countries not friendly to ours, and not exactly, not exactly promoting u.s. interests. but according to reuters and the associated press, he is dead. melissa: yeah. and they had done everything to sort of reassure rest of the world he was on the mend. he has had four cancer surgeries outside of the country. recently they released photos of hugo chavez in his hospital bed, smiling surrounded by his family holding up the newspaper had the date on it to try to portray a image that he was recovering and doing better. a lot of people had suspicions about this. this is the news that a lot of world had been sort the bracing for and what it means to the oil markets. peter barnes, thank you so much for that report. >> all right, melissa. melissa: all right. thank you. where are we going now? all right. let's go to john kingston now who we have on the phone from platts. john, i mean this is a saga

that you have followed for decades. what is the reaction? >> i hope the amount of western oil companies that stayed in the country after the quasi-nationalization, whatever you want to call them a few years ago, are able to keep the country's production at their already pretty much reduced rate of 2.1 to 2.2 million barrels a day. libya was able to bounce back from its collapse pretty quickly because of the western companies, even though venezuela made it very difficult for western companies to do business there. the fact is they are there and that usually helps. it is not all a state thing. the fact is that, hugo chavez's legacy in the oil business he took one of the most well-respected state-owned oil kepts ped vase sachs turned into pretty much a industry joke -- pdvsa. you can't hope that there will be brighter days ahead but it will take time to get

there. melissa: absolutely. the concern as he got sicker and sicker who would replace him and what vacuum that would create. he had a challenger in the last election. but he was trying to set up, you know, someone else who had been a bus driver. had risen in the government. who do you think takes over at this point? >> i really don't know. i don't know the politics but i did want to keep with that same thought comparing it to libya. libya, even though libya was just a crazy place under qaddafi, the feeling that the national oil company was a fairly well-run-instution. someone only described it as the only sane institution in the country. that is not the same with pdvsa. that has been completely politicized. you have to hope i said before, the western oil companies that are active there, that can hold this thing together, you don't want to see this country go into some kind of a route and slice off another 3 to 400 thousand barrels a day

for production. the world is really not ready for that. melissa: we're watching futures rise in the after-hours right now in trading as fox news channel as well confirming that hugo chavez has in fact died. you know, the u.s., by far the largest purchaser of crude, according to the eia. 43% of the total production in 2010. and this has been production, john, you know, that they have been struggling with after years of not investing. in e&p, right? >> exactly. because what they have done is even worse than they do in mexico. they have been using pdvsa and oil fields as a cash cow to support all sorts of social programs. i'm not a venezuelan political expert so i can't really talk about what happens next but in the same way mexico is starting to send out signals it realizes it can't go on you got to hope venezuela does the same thing. if you don't invest and just use it to fund current social programs, eventually the whole system collapse. >> no, that's true and it is a squandering of natural resources.

you're talking about 211 billion barrels of natural reserves of oil. rafael ramirez traveling to the last opec meeting to make the case they don't have the second largest reserves in the world. that they have the largest reserves. they have even more oil than saudi arabia. >> but remember, also, that they have been telling the world they have been producing like 2.7, 2.8 billion barrels a day. melissa: right. >> nobody believes them. this is not the kind of thing that you have to monitor every well. you can monitor tanker movement. that is kind of thing. there is no way that that kind of monitoring adds up to 2.7, 2.8. so farce the, as far as the integrity of those statements they have none. so the reserve statements too have to be looked at with quite a bit of skepticism. melissa: john kingston, thanks so much. i want to turn it over to stephen schork of the schork report to get another opinion on the phone. i can only imagine what kind of chaos that throws the country into.

steven, are you there. >> yes. melissa: i was down in venezuela for a opec meeting not too long ago. we were for a lot of meeting corralled at gunpoint. it is a military state and now you see the leader of that the, you know, passes away? there's a power vacuum.% what do you think happens now and what happens to oil prices? >> well, right now, melissa, what i think it will have a nice easy transition over to the vice president maduro. what we've seen and what we've heard from him in the past leading up to this event because obviously this was not a surprise event, is that he is just fit in that same mold, political ideology of essentially taking the state-owned oil company, pdvsa, which was a well-run company up until 2003, when the attempted coup which chavez came back and blamed pdvsa who was anti-chavez at the time, he

purged all of the expertise of that company and as your previous guest john just said, he pretty much turned the state oil company which sits on a significant amount of the world's oil into the industry joke right now. so essentially the fear now is, chavez probably had about 90% of venezuela's oil cow butchered. maduro just seems to be cut in that same chavez mode but the fear here, melissa, is he doesn't have the same charisma as chavez has. even though he is from the same political ilk he is more or less the al gore to chavez's bill clinton at this point. so it is pretty much going to be as status quo. melissa: yeah. >> venezuelan oil production has never recovered since a national strike in 2003. they stole, bottomedding along at two million barrels a day. at this point it is not a sea change but we certainly hope --. melissa: stephen.

did you say at top of the answer that this will be a nice smooth transition? >> i absolutely because i think, at this point, melissa, there really is a void on the opposition. the opposition in venezuela has been trying to unseat chavez ever since he came into office in 1999. and they have pretty much proven to be a keystone cop operation. that they simply, as bad as chavez has been, keep in mind, when chavez came in office oil prices were ten a barrel. oil prices shot up to $150 a barrel and the best gdp venezuela can manage today is 2.8%. that is about half of what peru gdp is. and peru produces more pan flutes than oil. therefore there is economic growth is still far superior to venezuela. so as bad chavez has been at ruling a directing his economy the opposition has been even worse. so, no, i don't think at this point --.

melissa: you don't think it will cause a huge disruption but i would say off the top of my head i think we import about 10% of our oil from venezuela. oil is fungible. it goes all over the place. >> yes. melissa: what do you think it means for prices? >> right now, behind canada, venezuela is second largest, in december was second largest supplier of crude oil to the united states this gets back down to our own domestic production. the united states is not producing a heck of a lot more oil than we were a few years ago. melissa: that's a good point. >> we're certainly not as vulnerable to some venezuelan led oil strike as we were ten years ago. but that said, we still import a significant amount and any sort, if we see some sort of disruption, some sort of civil uprising akin what we saw two years ago during libya civil war there certainly would be a catalyst for higher oil prices but we also have to keep in mind venezuela is in a very dire economic straight. the country needs the cash.

they need to sell the oil. so i highly unlikely we'll see any sort of disruption because they need cash more than we need their oil. melissa: hang on. don't go away. i want to bring in david asman on the set with me and who has personal knowledge and insight -- >> show-and-tell. i don't know if you get a close up of this, i interviewed chavez a couple times. this is the billion liver constitution that he rewrote. billion liver. -- bolivar. we set up for 7:00 interview and arrived at midnight. the camera crew wanted to quit. but he talked for four hours. he was one fidel castro-like characters who knew how to go on and on and captivate a crowd. granted a lot what he was saying was bs but the crowd ate it up he did it with the latin leader type.

i covered latin america for 12 years. i have met four or five people that had that capacity to enthrall a crowd and hold them in his hand and he was one of them. however, he was like most of these people unbelievably corrupt. everybody talks about how he gave all this oil to poor people around the country, including poor people in the united states which is a bunch of bull. first of all it wasn't his oil to give away. the oil belonged to the venezuela people. it was. it was nationalized supposedly for the venezuela people. what he did was set up phony operations, these business groups all over latin america so he would give oil to nicaragua for example, to his buddy daniel ortega controlling nicaragua. nicaragua would refine the oil because ortega took over exxon's refinery in managua. they sell the gasoline to the poor nicaragua people at 7 to $8 a gallon and split the profits. this is what the humanitarian chavez did.

it has to be emphasized again and again for all the bull about this buy being such a humanitarian, giving away so much of his wealth, he set up these phony shell companies throughout latin america he got rich on. we don't know where those bank accounts are but you can bet somewhere in switzerland or elsewhere in the world there are bank accounts his family can draw an for the next 100 years. melissa: as you drive around the country you see how the people live as opposed how he lives. >> right. melissa: you see the shanties and shacks in the mountains and makes you wonder can someone step into the void and still control the country in the same way? because you talk about his charisma in the wake of the bolivar revolution? >> first time i met him i was actually in a jail cell. i wasn't in the jail cell. he was. melissa: thank you for correcting that. david: he attempt ad coup d'etat back 25, 30 years or ago. thrown in jail. tried storming the

barricades. he had a pitiful small amount of people. they threw him in jail for several years. i interviewed him in jail. at that time i could tell a lot of points he was making were terribly legitimate. it is a corrupt country. it was corrupt before he arrived on the scene. a small group of people controlled the wealth through crony capitalism we become familiar with in the united states. what he was complaining about was true. there was a terrible amount of corrupt politicians and business people who worked in tandem to control certain markets in venezuela. that is how he got in. he kept referring to them over and over. then he became part of the same thing. like most of these people who come with legitimate concerns but then they fall prey to the same weaknesses themselves. exactly what happened to him. melissa: i ask you to put your stock hat on really quickly. we're not seeing a lot of movement in exxon and other major oil companies right now on this news largely i would say because he has been so sick for so long, this has been somewhat expected yet i still, you know, say let's wait and see

what really happens. >> the one thing, i heard one of your witnesses just a couple minutes ago saying oil companies is one of the few things that runs well. it used to run a lot better. melissa: by comparison. they qualified that. by comparison. by comparison to the rest of the country. david: the point is what he did was replace a lot of engineers in the oil companies, pdvsa is what it is called, the initials is pdvsa. he replaced qualified engineers with cronies. he is crony capitalist. he put all his buddies in there. they were political leaders. not business people. not engineers. those are the people to a large extent that run pdvsa, that is why the company has gone down. it is also a huge polluter. we worry about pollution in our gulf and oil spills because of our oil companies? their oil companies are far, far worse than anything we could imagine. melissa: let's get stephen schork back in the conversation if he is still there before we go away. your reaction to all that? your reaction to the oil

futures are rising. they aren't skyrocketing. do you think that's what we see for the next few days or what do you think happens from here? >> well i think, right now, melissa, with oil prices we've had a nice significant run lower from $98. we're flirting, this is nymex wti. down to $90 a barrel. we're back down into the range where we given back, that big run-up in oil prices we've had over the first two months we've given all that back now over the past two weeks. so we're now down into an area that will start attracting buying interest regardless of the news out of venezuela. so, we're already down on a level. a lot of longs have been exorcised out of this market. there is money. there is lot of money out there that needs a home. $90 oil, nymex, the excuse that chavez and what potential upheaval that we might see down there might give cause to come back into this market. so we might have seen a an end to the recent selloff in

oil price. >> okay. stephen schork, david asman, thanks to both for insight. we're telling people if you're just joining us right now, hugo chavez passed away after two year battle with cancer. we're watching oil futures and energy stocks after the market closed to see reaction. huge news in oil. huge news today on wall street as well. the dow closing at an all-time high. we'll have power panel out here to join us whether this means it is time to buy or sell. that is coming up after the break. a lot going on, don't go away. more "money" straight ahead

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we pay attention to our surroundings. [ cheering ] everyone plays a role in keeping our community safe. whether you're traveling for business or pleasure, be aware of your surroundings. if you see something suspicious, say something to local authorities. melissa: we have breaking news right now. venezuelan president hugo chavez is dead after a two year battle with cancer. let's go to sandra smith on how oil futures are moving. tell me about electronic trading, sandra? >> melissa we're walking for reaction to the death of hugo chavez, the venezuelan president, obviously a key player in the market. we're looking at oil futures just closed their globe x session. they only close for 45 minutes. they did move lower on the news but they're still higher on the session. they resume trading at the top of the 6 p.m. iron time hour. we'll continue to -- 6:00

p.m. eastern time hour. this was selloff from today's highs. we saw it move lower on this news but it did not turn into negative territory. this after hugo chavez's death after a two-year battle with cancer. oil futures are higher and they resume trading in 39 minutes. melissa: it will be interesting to see what happens then as traders digest the news. sandra, thank you very much. >> thank you. melissa: it has been a day we've been waiting for for five 1/2 years on wall street. the dow jones closed at an all-time high, 14,253 points. so what can you do to make sure that you're making money along with what seems like everybody else? does this really mean our economy is back on track? are we looking at a blip on the radar screen that investors would be wise to distrust or mistrust? let's ask today's money power panel. jonas max ferris and spencer patton, is chief investment officer at steel vine

investments. spencer, let me start with you, do you trust this rally right now? >> oh, i don't at all. i have three really quick points to show that will contrast this from 2007. you have unemployment back in 2007 at 6.7 million. now it is at 13.2. you have food stamps, it 6 million people in 2007. you have it up to the 47 million now. the price of gold 7750 during 2007. 1600 now -- 750. if you look at price of dow, price of gold you're not halfway back to new all-time highs. this is phony money. this is fed printing. it is fraudulent. melissa: you saw fundamentals don't support it. kyle, i would point another balance sheet. the fed balance sheet was a trillion dollars. now it is 3 trillion. i think that is part of what is fueling it. >> the fed is part of this and let me make another point, melissa. i'm on a lot of conference calls listening to companies reporting earnings and as we've seen earnings are coming in very strong.

that is part of the reason why the dow jones is where it is now. okay, however, when you look at, where the revenues are coming from, be careful here. i'm with spencer in the sense that be very cautious about jumping in this market to try to continue ride the market higher. melissa: what revenue. >> here is the revenue stream reason. a lot of revenues, 60 to 70% of the revenues coming to the big domestic dividend-paying countries in this country, colgates of the world, johnson & johnsons of the world, staples are coming from the international markets. indonesias of world. melissa: you have a problem with that? >> i'm not saying there isn't anything wrong with that all i'm suggesting be careful thinking demand is coming from the domestic marketplace. melissa: yeah. >> the dow jones is reflective of the international markets. melissa: it is not saying what the u.s. economy is doing, that's for sure. jonas, do you care? what you're buying stocks do you care revenue is coming from? >> you only care where the future earnings stream. where it is relative to gold

has absolute zero bearing. that is completely irrational comparison. doesn't matter what the price of gold relative to the dow. that is not a benchmark. are stocks more expensive than they were two or three years ago when it was under 10,000? sure. but they are cheaper than the previous two booms, one being awful 2000 bubble and '07 one. if you're paying for earnings you're paying a better price than you have in the past. will that protect you from a 20 or 30% slide if we have another recession? no, not at all. it is better value boom than previous ones. individual investors recently started piling back in. they have not really. they have been out three or four years. you really can't say so much money come into the market like '99. melissa: everything you just said, would you tell the average investor that they should stay in or get out right now? because you're alternatives are so weak comparedded to stock market, even though i only expect stocks go up 4 or 5% next five years, that is better than all the alternatives including emerging markets that are hot, including all bond,

cash, real estate in most markets. it is your best of your lousy returns. you don't have a whole lot of choice really. melissa: spencer, a lot of people are thinking everybody one will head for the exits at the same time. i think this market is fueled by what the fed is doing. the fed will keep a un much bowl out there until drops to 6.5%. they said that do you want to be at the exit before that happens? or does that not necessarily mean the stock market will fall apart? >> you need to get in real he is sat, stocks, gold, correlated to dow because valuing dollar. if you look at price of gasoline, now it is 250, now 3.50, to $4. you look at purchasing power, your purchasing power is half of what it was five years ago. you need to get in real assets, real estate, gold, crude oil, agriculture, all those things help preserve the purchasing power where stocks, even over five years after all this move you have half as much. >> if you pull all your

money in pile of commodities five years ago, pile of dollars, which is dumb evident investment of all you're better than all the commodity. >> i want to tell our viewers what they should do right now, when they see the market at this all-time high, do they get in, do they get out? what is it they should be looking for as the cue to go for the door? kyle, what do you think? >> melissa, this is great time to exit position you have gains in. melissa: take money off the table. >> take money off the table. i'm in agreeing with spender you have to go in and cap schuss and protect and preserve the capital by going into harder assets. however having said that, to jonas's point the alternative, the fixed income marketplace, the return isn't there. so take some off the table and go conservative. melissa: jonas, do you agree or disagree with that? what do you tell people to do? >> you can't bailout. federal reserve will not --. melissa: do you try to get ahead. >> if you missed whole rally do you go to 80% stocks? no. if you have normal balanced portfolio stick with it even

though stocks are more expensive. stock markets do better when there is panic. stock market went up over 300% in venezuela. it was up over 1,000% after the crash. things don't look good. they, that he is when you do well. melissa: what is the cue to get out? what will you looking for that people are going to the exits? i want to tell viewers what she thud look for. >> what though should look for, get four or 5% in cash or total market bond index and only get 1%% yield in the stock market unlike now you get two you should favor cash and bonds. right now the stock market pays 2% dividend. you can't get that in bond index. that is growing dividend yield. is it volatile yield, sure? does the market tank when the economy goes down, but you have tile horizon five or seven years that will work out. melissa: we've got to go. guys, thanks so much. coming up on "money", fannie and freddie announce a new joint company. this could be bad news for taxpayers and home loan

borrowers. we'll tell you why. do you ever have too much money?

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to read and consider carefully before investing. melissa: we want to keep up to the second on this story that is breaking out of venezuela right now. venezuelan president hugo chavez has died. fox news is reporting after a two-year battle with cancer. right now dow jones is reporting that the venz ven ann military remains united there. they're hearing that from a defense minister on state tv. we of course want to see what happens to the balance of power. whether there is any civil unrest in the wake of this because venezuela has the largest or second largest proven reserves of oil around the world depending which figures you believe. this has a huge impact on you and on gas prices and oil prices around the world. so we'll stay on top of this story as it develops throughout the hour. some other news right now, big news out of fannie mae and freddie mac. no one can forget when the mortgage giants collapsed in 2008 leaving taxpayers to pick up the tab which so far

has cost us all $131 billion. well now fannie mae and freddie mac are forming a new company together to securitize home loans and despite what you might be hearing about this being a positive step in the mortgage market you're watching money for the angle you might miss anywhere else. and that is this. it could end up costing both taxpayers and borrowers more. joining me in a fox business exclusive, former fannie mae executive jay brinkmann, now chief economist at the mortgage bankers association. welcome to the show. tell me what this changes. >> thanks, melissa. good to be here. what we're looking at is the system where they take payments that people make on their mortgages, process them and pass them onto the investors who hold the mortgage-backed securities. these are antiquated systems. they haven't been updated in years. i've joked that they're outrecruiting cobalt programmers out of retirement homes to come in and hold them together. so i think ed dimarco at

fhfa has the right idea. he doesn't want both firms spending money independently to build systems on their own. he wants to try to save money to do it. the problem is, with the approach taken to actually have fannie and freddie own them, i think is going to end up costing us money in the long run. melissa: why? why does it end up costing us money? >> think about it. all the money they spend is less money that comes back to treasury under the repayment plan or the payment plan, rather, to treasury. so that you're reeling building a system aimed at fannie and freddie securities but in the background we're trying to wind them down. we're trying to say, you know, they're not going to be here that much longer. who knows what the new securitization structure will be. melissa: are you sure that's what we're trying to do and wind them down and get out of this market? that is the complaint since the financial crisis. everyone else got hit with a big club, they're kind of out there still doing pretty much the same thing and haven't really been reformed? >> so you're right. it is how you define we.

the mortgage bankers association, most of the financial community, even the obama white house, has come out in favor of a plan for replacing them, they're very strong on that. while there's been discussion in congress about wanting to do it, the problem has been coming up with a real plan, a real transition. a number of us here in town have been working on that for some time. the problem with this particular approach putting this new company under fannie and freddie it is working in isolation. it is not looking at a total picture of what this transition could look like and what we're afraid of, if it doesn't take that into account we're looking at lot of lost money here that will come back to hurt the taxpayers. there are alternatives. there are alternatives. melissa: taxpayer ends up picking up tab in the long run if it doesn't work out. what would happen if you turn this business over to the private markets, rather than the being public business? >> it has been done. i'm sorry, ginnie mae, a government agency, actually relies on private companies to perform this exact

function. to process the payments. to provide the reporting. what we've done back in our comments and what we continue to comment is, why not take this group, this book of business, put it out to the private market and let private capital develop and make it available for not only --. melissa: what do you do before you get to that? whenever i say that politicians say the little guy will get squeezed out of the market. if fannie mae and freddie mac don't exist and take it to the real market out there that the regular guy won't be able to afford to buy a house? >> no, that's not true. if anything, it expands pricing opportunities. we have more competitors out there in market. small balance borrowers get treated better. overall the market would work a lot better if we had true competition and not the current system. melissa: i agree with you. does anybody in washington believe you when you say that? >> oh a number of people believe you in private. the problem trying to get everybody working on a plan and moving forward with it

so. melissa: there you go. jay, thanks for coming on. i hope you come back. >> thank you. melissa: next on "money" one of the biggest gas retailers says they're closing up shop because they can't make any money. it could mean you will pay a lot more for gas in the future. we have all the details next. "piles of money" coming up this is $100,000. we asked total strangers to watch it for us. thank you so much. i appreciate it. i'll bright back. they didn't take a dime. how much in fees does ur bank take to watch your money? if your bank takes more money than a stranger, you need an ally. ally bank. your money needs an ally.

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chavez is dead after two year battle with cancer. for more what it means for oil and gas prices let's go to tom kloza, chief oil analyst for the oil price information service. tom, what is your reaction? >> my reaction, this has been expected for a while and there's going to be an a lot of uncertainty and tend to manifest itself over higher prices over the intermedial term for crude. we need to see what happens on the streets. we import million barrels or so a day of venz ven ann crude. we've been exporting gasoline to venezuela. they had a subpar refining record because of tragic accidents last summer. it is a mixed bag but i think it was expected within the oil community as far as back as the holidays. melissa: without question it is meaningful in the long term. we're talking about a country that either has the largest proven oil reserves or second largest after saudi arabia depending whose reports and whose numbers

you believe. there is a huge player on the global oil market. >> yeah. they need the oil revenue. i think that mr. chavez and his regime had promised to sort of help the poor with it and don't know whether or not they fulfilled the problem is -- promise. i thought four years ago they would be a candidate to hit four million barrels a day of production and they headed back to two. they kicked out all the western engineers. there is hope perhaps they get the best people and brightest people in there to fix production and fix refining as well. melissa: production peaked at 6.3 million barrels. that was back in the late '90s. as you said, now it has sunk to below 2 1/2 million barrels a day. we take about a million of that. what you said, you want to watch the streets and see what happens. their military leader has already taken to tv saying everything is okay but we want to see the real evidence, right? >> yeah. and i harken back to december 2002 with the failed coup. that was really a starpt of

a big oil rally back then. melissa: that's true. >> it was very different then. we used to get a lot of refined products imported from venezuela. nowadays, refineries can't on supply the central american and south american neighbors. they have been limping along on the refining side for a while. melissa: tom, thank you so much. >> take care. melissa: so if you're waiting for gas prices to plummet don't hold your breath. oil giant hess is calling its quit on its gas stations for the sole reason there is no money in it. did you know for every $50 that you spend at the pump the station owner only make as buck 25. why should you care? you don't feel sorry for that guy, right? you will be digging into your wallet to pay more at the pump as a result of hess getting out. here to explain it, the executive director of new jersey gasoline retailer association. do you agree with my analysis? is that why hess got out because they're not making a lot of money downstream and making all the money

upstream, why have gas stations? >> you hit the nail right on the head. the gasoline retail market does not earn big profits. the margins are very, very slim for the amount of money that needs to be laid out. and certainly the bean counters at hess have finally had enough and they have made the determination that the third leg of that stool, the marketing leg, is a drag on the very profitable oil and exploration legs. so they're going to keep that and get rid of everything else. melissa: you're talking about the three-phases how oil gets into our car. there is exploration and production, oil selling futures that we follow is very profitable. refining can be or not and then there is the last line at the gas station which a lot of people think those guys are really getting rich. they see the price and how quickly it moves up and say this guy is making a fortune but that is just not the case. >> i think in recent years the public is basically being educated. i know i've been doing my best to help the qaed them,

that the margins that gasoline retailers, that corner gasoline station owner, those margins are very, very slim. i could take you to gas stations right now that are making less than five cents a gallon. and that is on a product that right now costs 3.60 or $3.65. melissa: what happens to those hess stations? does somebody else buy them or run them? do they go out of business? what does that mean for consumer prices? >> i think it is too early to tell what happens to the hess locations. there are a number of options. one, another brand could come in and take them over. or, a distributor, a megadistributor could come in, make a purchase and operate the retail facilities. or it can be broken up into smaller distributors which is more of what we see in knew jeshz. there is a lot of very reputable small distributors that supply gasoline retail outlets. melissa: before you go i want to ask you to react what is happening with hugo chavez passing in venezuela. how do you think that that impacts the consumer?

>> well that's, that may have a short-term impact. the marketplace is going to react. i think it will probably cause an increase in prices in the very short term. we saw prices rise from the beginning of the year. but in the last week we started to see some declines. the death of hugo chavez is likely to put the brakes on those declines we saw in the last few days that have not yet shown up at the pump. melissa: i was afraid you were going to say that because we have seen prices rise steadily. there are some occasion, thanksgiving christmas, where we said this is the highest you have ever seen as price of gasoline on a national average this day. we were starting to get a little relief and you think this news could be a floor under that? >> yes, but this isn't going to be a permanent reaction. what every happens in the next few days could pan out differently in the next week or two. melissa: sal, thanks for coming on. we always appreciate your time. >> my pleasure. melissa: next on mochb any, with obamacare looming hospitals need more money than ever. a gripping ad campaign by

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your bones and joints can say, "no," at any age. let's not, uh, pick her up. what do you say? yet a lot of people in paifight back... use your head. save your back. my bride. my rules. and regain their lives. you've got to be kidding me. whoa! fight for your mobility. visit anationinmotion.org. a message from the american academy of orthopaedic surgeons. i'll take it from here. melissa: advertising is big

business these days but how do companies make money if what they're selling isn't a specific product but the idea of great medical care? this is new frontier amid major health care changes that allow your insurance company to practically dictate where you can be treated and for what. new york presbyterian hospital launched, amazing things are happening here campaign to appeal to consumers emotions. look at this, i just want to let you know you might want to have some tissues happening. >> they just said go to philadelphia. philadelphia didn't want to touch me. they said to go to florida. florida didn't want to touch me. and then we went to all these hospitals. they just told us to go to different places. then finally found the one place, new york presbyterian. so, we, went to the doctor, and he said, dr. cato said

that, he is going to try to do the surgery. he took all my organs out and put the ones that i needed back in. and i was, i was better. and i was just so happy to be better, and cancer-free. that's pretty much my story. melissa: oh. so joining us now, is diane macedo in a fox business exclusive. and with her is her mom, we have heather here and tina mcnamara. the man who created the ad campaign, the cofounder of the revoe ad campaign agency. welcome to all of you. diane, this is marketing makeover if we have ever seen one, right? >> keep in mind all done with a relatively small ad agency. no celebrities here. just heather telling her story. that's why we found this one so interesting. heather, i want to start with you, how are you feeling, how are you doing? >> i'm feeling good compared to what i felt before and after the surgery.

then i, i was thinking that i would be still sick, laying home in bed, and, dealing with pain. >> now you're all better. how, what kind of reaction have you gotten since this ad aired? >> i got a positive reaction. more positives. >> how have people, have people recognized you when they see you? >> a lot of people have. when they see me, they will be you're the girl that played in the commercial. >> i know you guys, did a fund-raiser not too long ago. you say people came from all over the country to. talk to me about that. >> we did a local fund-raiser for juvenile diabetes, people came down from everywhere, all the countries just to shake my hand and meet me. >> that's amazing. peter, i want to get you in here. one of the campaigns in showbusiness, never work with children that are so

unpredictable, what made you want to use header in the campaign? >> i went to meet heather at her home and went to the my creative partner to talk to all the patients before we decided to include them in the campaign. heather from the very beginning was able to talk wonderfully about life and talk about things she love to do. we saw the potential in heather to be just a very, very special beginning to this campaign because heather was part of the start of the campaign and set the bar. she really did. so every time we do new commercials in the campaign, we look to heather and say can we beat heather. >> tough job. >> it is difficult. >> how does it feel seeing the ad after all this time? it was two years ago. how do you feel? do you get emotional when you see it. >> i get emotional. i almost cried just now. we're happy. the positive happening from the commercial. people from around the states, heather said they came from the juvenile

diabetes fund-raiser, they said she is one of the reasons why they did go for surgeries that they needed to go for. she was there inspiration. they ended up going to see dr. kato at columbia-presbyterian hospital. >> that is amazing. >> pretty cool. >> i ask you one more thing. can you say it now. >> new york presbyterian. >> thanks so much. you're an inspiration to so many people. thanks for coming on. >> back to you, melissa. melissa: so nice to see you heather. i'm glad you're okay. thanks for joining us and bringing us that story. stay right here for more "money". we have more on hugo chavez's passing right after this.

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