virginia. david: peta activists will stop it from happening. number one thing to watch, priceline. look at that! 6% jump after-hours. $983 a share. liz: medical list is up next with "money." stay tuned. melissa: i'm melissa francis and here's what's money tonight. three words, pretzel bacon cheeseburger. move over, doritos locos tacos. wendy's has the fast-food new blockbuster. it is being called the product launch of the decade. wendy's ceo tells us how it is leave the competition in knots and wait until you hear. we have breaking news in moments. rumors after layoff massacre coming to wall street. one superstar analyst says 100,000 jobs could be on the firing line. she is known for the predictions. all the word on wall street. we have the inside scoop. "who made money today." here's a hint. he scored a one-day gain of half a billion dollars.

stay tuned to find out who it is. even when they say it's not it is always about money. melissa: and making money is where we start tonight, with the ceo of wendy's. this is one company whose stock is way better than competitors. shares of wendy's this year are up almost 70%. while fast-food giant mcdonald's is only up 11%. that's a huge difference. the piece de resistance, pretzel bacon cheeseburger is cooking up even more news from the company. we've been talk franchise opportunities lately. tomorrow is franchise friday by the way. i spoke exclusive to wendy's ceo and president emil brolic on the phone just a short time ago. the company has been all the talk today because an analyst came out and said that they

thought your same-store sales for the next quarter were going to be more than double what the estimate was. it was they would go up by 2.7%. he says he thinks they will go up 5.5%. i know you can't talk specifically to the number but is it safe to say these pretzel bacon cheeseburgers are selling even better than you thought and are you surprised? >> well, we're not surprised, melissa. they're selling very, very well and, they are meeting all of our expectations and consumer expectations. we had an extremely positive test of this product in market. so we were expecting a very strong performance from pretzel bacon cheeseburger and that's exactly what we're getting. >> where did you come up with the idea? i have to admit there is huge sign in our lob birks there's a wendy's in our building, there is huge sign downstairs. i haven't tried it yet but struck me a little odd. apparently i'm only person in america who hasn't had one of these things yet.

where did the idea come from. >> we have talented r&d team and they're scouring restaurants this marketplace. they came up with the idea. we're commercializing this in very popular way. we're very proud of the achievement we had. melissa: it was supposed to be limited time offer. now investors are afraid it will go away. it looks like it's a cash cow so to speak for you guys. go ahead. >> we may surprise people how long it is around. melissa: really? so it might be a permanent item? >> maybe not permanent but we're having great success with this. and we would like our consumers to continue experience the pretzel bun and pretzel bacon cheeseburger. we're definitely taking a longer term perspective on this. melissa: interesting. you could put the pretzel bun on other things? is that what i'm hearing you say? >> right now, melissa, you can do that and which do have a quite a few consumers coming in and asking to have the bun on, put on other products. and there's a slight up charge for that but it goes well with

number of other items but we're finding consumers have a lot of interest in bread carriers today and excitement about hamburgers and extending it into different bread carriers as well. melissa: not surprisingly, people now are trying to rip off your idea. when you have a huge success, that is what happens. sonic is doing the pretzel hot dog. >> sure. melissa: dunkin' donuts is planning on rose beef sandwich on a pretzel bun which i got to tell you doesn't sound good but who knows. does that annoy you? are you flattered. >> no. there will be a first mover advantage for us, melissa. one. great things about wendy's is we have such a strong heritage as a food company. we're known for innovation. this just build on that equity and that heritage and, you know, by the way, our goal here is not to have a you know, a one-time wonder but we want to build a pipeline of products that continues, not just for the remainder of the year but into

next year with powerful innovation that really sets us apart from our competitors and our goal is to offer consumers quick, casual quality but at a wendy's price. we think that is really an unbeatable strategy. melissa: let me ask you a little bit your long-term plan. you have an image activation plan which is upgrade to a lost stores. that is one component. you're looking to activate over next three years. part of that is renovating your stores. >> correct. melissa: that could go anywhere from $750,000 at the high-end for one of your stores to about $350,000 at the low end. is it the franchisee that's absorbing that cost? are you helping them finance that? because franchising is something we focus on this show. how is that cost being be a soaringed in the chain. >> both company operators to and franchise operators are image activating restaurants. today we'll image activate 100 company restaurants and do the same for franchise and have

about 100 franchise restauuants as well. while the franchisees are seeking the fund and financing themselves, this year we have set aside $10 million for an incentive and most of that money will be paid out in the fourth quarter of this year. and there's a lot of enthusiasm in our system for image activation. our franchisees appreciate that we have to have competitive assets out there and we're continuing to work to get the costs down on the image activation but they're producing phenomenal sales results. so we want to continue to get that sales results while lowering the capital costs. >> there are some that say you're trying to move into a different straight at that, rather than -- strata, rather than being on par and price point and consumer perspective with a mcdonald's's. you're trying to move into the panera and chipolte level. >> yeah. melissa: is that your goal what you're trying to do and how do you do that? >> well it goes back to the thought of being, what we call new qsr quality like a chipolte,

like panera bread but doing that at a, at a qsr price. i think that is a far bigger market space because we really believe when you look at a pretzel bacon cheeseburger, look at flat bread grilled chicken sandwiches, like at our almond chicken salad these are every bit as good as you find at any of those brands but a significantly more attractive price which obviously means a bigger market opportunity and that's where our play is. our whole goal is not to play the same game better it. it is a to play a different game. melissa: thanks so much for coming on our show. congratulation on the big success. >> okay. have that pretzee bacon cheeseburger. melissa: i'm going to. i'm going to. thanks so much. >> bye-bye. melissa: viewers. i hope you were listening to that. he said the pretzel bacon cheeseburger may be extended and could see it longer and may be permanently. that may be news making if you own the stock. think about it. watch the second installment of

franchise friday on 5:00 p.m. eastern we'll talk about how to nail down the perfect location. so if you have been following the time warner cable-cbs battle, then listen to this new twist. turns out the cable giant has deals with 50 more channels set to expire soon. guess what, time warner cable may pull the plug on those channels too. that round of blackouts could includes lifetime, entertainment network, style network, movie channel, nhl network to name a few. dennis kneale has been all over the story for us an here is the latest details. i'm not sure if i watch any of those channels you're talking about. >> look through the legal notice time warner is required to put out in local newspapers. now it is a total of 65 channels. melissa: wow. >> a lot of narrow stuff. korean channels. punjab channels. would not be paid for exempt subsidized price they're getting from cable systems.

with cbs at war and what is it, started on friday. melissa: seems like forever. >> day seven or something, what will happen to these other channels you got to, both sides are being so intractable -- melissa: right. >> and i don't know where it will come out. melissa: when we look at other channels out there because the list is just huge, do you think this fight, what is going on between cbs and time warner is making them feel bolder or is it scaring them? >> that's the big question. on one hand you would think other channels think, oh, my gosh, time warner was willing to yank cbs off there and not care about reaction we better not mess with them. on the other hand channels could be thinking time warner can't afford to have more spats. cbs, 50 different channels time warner yanked off over the years. we have never been yanked off by anybody else. they can't afford to have time warner look bad. but other channels might sense weakness. melissa: really? what is the latest between the battle between time warner and

cbs? >> they went out of the way to say they're back negotiating. missiles firing between each other have come down -- melissa: you don't that they're just tired. >> maybe. 88 cents per home per month for time warner could go to as high as maybe $2. now the problem is that's a huge increase and every other channel that hears cbs got a double fee, might say we want a double fee. cbs says we're trying to catch up to the cable guys. you get so much more money than we do because we have free over the air broadcast. melissa: cbs says that is the point they're getting paid by all the other cable carriers? >> exactly. espn, $5.71 for the espn package yet they get 2 million viewers on average. cbs gets 10 million and getting less than a dollar. why is that? cbs your shows are free. show up and antenna no one gets them that way. airwaves are free and programing runs cost billions of dollars and someone should have to pay for that is what cbs says. melissa: dennis kneale, thanks a

lot. always great. >> thanks a lot. melissa: for time for the fuel gauge report. u.s. oil production in july hit the highest level in more than 20 years. that is according to the new data from the energy information administration. output hit 7.5 million barrels a day. that is the highest level for any month since 1991. oil prices slumped for the fifth straight session. concerns about weak demand for crude helped fuel a decline. oil settled down 1% at 103.40 a barrel. still expensive. conocophillips is selling a big lease in canada oil sand region to exxon and imperial. it is valued at $720 million and covers about 226,000-acres of undeveloped land. conoco says it is considering even more sales of its tar sands assets. next on "money," are groups like the sierra club going to save unions? the head of the afl-cio wants to take all-comers to stop plummeting membership. is this the union's last gasp?

we have all the details. plus a epic round of layoffs could come to wall street. meredith whitney said it could be worse than any in history. it is all the word on wall street. whose jobs are in jeopardy? more "money" coming up ♪ (announcer) at scottrade, our clients trade and invest exactly how they want. with scottrade's online banking, i get one view of my bank and brokerage accounts to easily move my money when i with oneneed to.. plus, when i call my local scottrade office, i can talk to someone who knows w i trade. because i don't trade like everi'm with scottrade. me. (announcer) scottrade. awarded five-stars from smartmoney magazine.

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melissa: so we've got breaking news on jpmorgan and the sec let's get right to adam shapiro who has all the details. adam. >> this is something from the past that still haunts jpmorgan chase. this would be the london whale losses. remember the 6.2 and growing. several billion dollars in losses. well, according to an article that will come out from the "wall street journal," these are just the headlines crossing right now, the sec civil side of this wants jpmorgan chase to admit wrongdoing in any london whale settlement. now this would be a departure what we usually see from the sec. usually banks get a slap on the wrist. they neither admit nor deny any guilt and then they pay a fee. this would be different. they would have to admit to wrongdoing, not necessarily criminal wrongdoing but some kind of negligence. they're seeking more admissions according to the article of wrongdoing in civil settlements.

and officials believe that jpmorgan chase would be a good candidate for an admission in this kind of situation. now earlier today we learned that the london whale trader, bruno ixel, will face no charges related to the $6.2 billion trading loss. i believe it has risen to about 9 billion in total losses for the bank. he is cooperating with the government investigators into the events that surrounded the trading loss but again the sec, apparently in negotiations with jpm to admit some kind of wrongdoing as opposed to usual way they do this and pay a fine and no one goes to any kind of prosecution and there is no, neither admit nor deny guilt kind of thing. melissa: adam shapiro. thank you so much. >> yep. melissa: so the head of the afl-cio says the u.s. labor movement is in crisis and in an attempt to turn things around labor boss richard trumka wants to expand membership beyond unions and include groups like, the sierra club and the naacp.

but would including these groups take away the whole reason unions were created in the first place? here with his insight, former national labor relations board chamber, peter schaumburg. peter, thanks for coming back to the show. let me ask you, the whole point of a union is to organize workers and give them a voice against management that would be oppressing them. who is oppressing the sierra club? >> i think what organized labor is doing is very, very misguided. how and what they will get from partnering with the sierra club i don't know. melissa, if i can go back a bit so people understand. union density of the private sector from 35% in the 1950s to less than 7% today. it isn't because of organized labor. a variety of different causes. decline in manufacturing base. the widespread bankruptcies of some unionized concerns. but what organized labor did about 30 years ago, it decided

to use the political process to stem its decline. it identified the democrat party as a vehicle of choice, and thii is where it has brought them, aad let me tell you why. first by doing that the republican party became the enemy. the labor, or the union cause became a partisan cause. organized labor began to blindly support democrat legislative proposals such as obamacare and now -- melissa: let me stop you. has that been a success or a failure? on one hand membership is way down as you said. on the other hand they do seem to have a lot of sway and power in the political process? >> well, it may get you a, seat at the table if you will but i don't think it increases your membership. melissa: no. >> as you know, obamacare has come back to hahn them. but now they are siding with the liberal left members of the democrat base such as sierra club. melissa: yeah. >> why would you partner with the sierra club which is oppose -- melissa: you can expand membership. that is the very problem you're having. especially you add in the ranks

of the naacp. richard trumka in his statement today said today's decision is great news for workers living in the new normal of a low-wage economy, a stronger more unified grassroots movement of men and women is exactly what is needed to raise wages for workers and rebuild an american middle class. what is your reaction to that? >> well i don't think they're looking at sierra club as being members. they think they're going to secure members with the sierra club but interests of sierra club is inconsistent with organized labor. it is opposed to keystone pipeline. melissa: right. >> it is opposed to the kind of oil and gas exploration we could be doing. this could create hundred of thousands of jobs and union members. why would you side with liberal left religious groups which are taking positions which are inconsistent with one of your biggest supporters, the catholic church and faithful catholic work officers doesn't make a lost sense. melissa: they're trying to put together people who may or may not have the same interests. it looks likes they're just trying to put together people who are democrats.

>> that's -- melissa: they're kind of morphing into, seems like aarp because you're just joining because maybe you're left-wing. some are paying dues, some aren't. how do you think this plays out in the end? does it work and add to ranks of membership or does it backfire? >> i don't think it works. i think it backfires. i think organized labor become as liberal left fringe group. it should be independent. it should unhinge itself from the democrat party and develop good relations with employers and with management. melissa: okay. >> it is doing, doing just what it shouldn't be doing if you -- melissa: i hear you. peter, thank you so much. we appreciate your perspective. >> you're very welcome. thank you. melissa: next on "money," bracing for impact on wall street. meredith whitney says 100,000 layoffs could be around the corner. who is standing in the cross-hairs? it is all the word on wall street and we have the inside scoop. plus i'm sure you love your dog but would you pay to get them their very own tv channel?

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wow! elon musk owns 27.2 million shares of tesla. that means he made nearly, wait for it, $524 million today. not bad. also making money, investors in jcpenney. bill ackman is ramping up on pressure on jcpenney to find a permanent ceo. ackman is the company's largest shareholder. in a letter to jcpenney board he wants a new ceo named in 30 to 45 days. investors clearly on board with his demand. shares of jcpenney gained more than 6% today. making jackpot money today, the first of three powerball winners from last night, paul white, a project engineer from the minneapolis area, came forward to collect his winnings. he is getting 149 million of the 448 million-dollar jackpot. two other winners in new jersey yet to be identified. rumors, gossip, behind the scenes stories we have it all on money. we have a shocking prediction

from acclaimed wall street analyst, meredith whitney. she says the analyst sector is going to have layoffs that could hit 100,000 people. here with the inside scoop, wall street columnist spencer jacobs, what do you think, spencer. >> i think it is hogwash. melissa: really? >> during the crisis you lost fewer jobs than that depend how you define wall street and how you define financial jobs. melissa: okay. >> i think finance in general is under pressure. with mortgage rates rising a lot of people will be selling mortgages and doing deals like that, losing their jobs, but 100,000 is more than we lost in 2008 which was an epic wash. -- wash wrought. i think pay might be declining. people won't buy teslas with their bonus. if you have 2008 on that level she might be right but i don't hear her predicting that. melissa: i also wonder when i there is 1700 plus club growing,

predicting s&p will go above 1700. there is are what, seven analysts in in well-regarded. jpmorgan, tom lee, tony dwyer a lot of people predict going higher. market is going up why would we see mass safe layoffs? >> 1700 club sounds like pat robertson meeting wall street but. melissa: that is how i saw it. >> not a bull market for everything. equities could be a bull market and fixed income could be in a bear market. mortgages could be doing poorly and people lose their jobs and not make as much money. but i do have some observations about analyst price targets, strategist price targets. melissa: okay. >> i think some, there's some really smart people i speak to or strategists. they say very interesting things. i think price targets, individually but definitely as a group are worse than useless. really. melissa: really? >> if you look back, they are about as bad as, typical retail investor who zigs when they should zag. go back to any major turning

point in the market. melissa: does that mean we'll not hit 1700? >> doesn't mean we'll not hit 1700 but i wouldn't bet my life on it, if a bull market, they're bullish. beginning of year, average target was 125. not a coins dent they're following market higher -- 1550. in 2008, they were off by about 45%. go back to 2000 one, they were off by 33%. melissa: we're basically at 1700 now if you look at it. why would you think we would not be there at year-end? do you think we're going to decline? >> we could. let me tell you spent last weekend, four days up in maine with what is called the shadow fed. these aren't strategists. people who are former fed economists or people currently associated with the fed and people that manage lots of money and we all had a betting pool. i won't tell you anyone individually bet but average outcome of the betting pool where we'll be in one year and it is 1618, in a year. not at end of the year. melissa: really? >> doesn't mean that they will

be right but they have a lot riding on it. melissa: what is the record, this influential group of people. >> i lower the i.q. a lot when i walk into the room. they're a very bright bunch. melissa: i doubt that. >> doesn't mean they will be right but that's a bunch, betting money on it. that doesn't have stock in wall street. melissa: fed which is the key thing driving the market. >> that's right. melissa: that is the key to that. spencer, thanks so much. always fantastic. good gossip. to real estate. actually super exclusive high-end luxury real estate market. have you ever been in a 100 million-dollar home? we're seeing reports that first-time home buyers are fetting priced out of the market, sales of 40, 50, even $100 million residences are soaring. so i went out with one of new york's city's top agents to find out who is buying these places. plus i had to see one for myself. what do you get for $100 million? take a look. ♪

why is this worth $100 million. >> it is 90 linear feet on central paak and off feet of terrace on central park. three terraces, seven bedrooms with all suite baths. two powder rooms. a grand living room. grand library. a solarium that sees all of the iconic views of the top of the world. melissa: looks great but shockingly it's not a quick sell. >> we always say, count on a year. it might even be more. we're breaking records here. the highest sales in manhattan have been 70 million and 88 million and i sold a co-op in the last year for 52.5 million which was highest price ever paid for a prewar co-op. melissa: if you think you can borrow to buy a beauty like this one, think again. that can also give you more leverage. >> this is an all-cash building. no financing is permitted.

on the other hand as money becomes more expensive, people in general feel that they want to negotiate a little more. because, money is more expensive and if they have it, and they don't have to borrow it, and they're one of few in the world that can simply write the check for $95 million, they may say, well, what is the consideration on that? that's where the deal-making begins. melissa: and that kind of deal-making is mostly coming from afar. cathy says the influx of international buyers is what's really driiing the super high-end market right now. >> this could sell to anyone. it could sell to an american or south american. this is a very international building. just came back from china. i met with 58 business people there who want to come and buy in new york. they can no longer easily buy in hong kong because the chinese impose ad 23.5% tax on anything a chinese buys in hong kong. a 20% exit tax if they sell

within three years. melissa: why they want to spend 100 million here but how long can it last? >> right now i'm not nervous bit because we are a destination for flight capital. everyone in the world wants to take their capital out of certain places and bring it here or to london. so we're a destination for that kind of capital. as long as that's the case, the high-end here is going to be very good shape. melissa: wow. that apartment was gorgeous. if i only had a spare $95 million lying around, right? do you have it? call me. we'll go in on it. next on "money," it is the battle of the sexes. men and women clash over problems like unequal pay but almost everything we're basing it on may be wrong. john stossel is here with a special report. plus, tv is going to the dogs, literally. dog tv is all dog programing for your beloved pooch but does a dog even know the difference?

that's what i'm wondering. we have our own dog viewing party to try it out along with channel's founder. the piles of money and lots of pooches coming up. ♪ my mantra? trust your instincts to make the ca. to treat my low testosterone, my doctor and i went with axiron, the only underarm low t treatment. axiron can restore t levels to normal

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melissa: no matter what time it is, money is always on the move.

shares of monster beverage sliding after-hours. a reported weak second-quarter earnings a short time ago. not only did revenue growth disappoint. litigation and regulatory issues also hurt its performance. monster energy drinks have been under intense scrutiny for alleged health risks. yes, those are the dogs in our studio for the dog tv thing coming up. now to the battle of sexes. there is constant clash between men and women from equal pay to who is more likely to cheat in a relationship. we're here to bust those myths. fox business's very own john stossel joins us with his special report. i want to get the money question out of the gate because that is the name of the show. you separated men and women in your studio audience and asked them to write down what they make. what happened? >> anonymously. no surprise, the men make more than the women. the women made on average 80 cents for every buck the men made but, nationally that's more even. national average is 77 cents.

melissa: okay. >> and so it is true, women make less but the lie is that it's for the same work and the same jobs. because think about it. this is a business channel. think what the market would do if it were really true. you could start a birks hire only women who were underpaid and products would be cheaper, you would clean everybody else's clock. melissa: you sell it for the same price but just have a robert marr begin because you would be paying all the women less. >> that's right. melissa: you're sayinn women go out there and make different choice what is jobs they will take. as a result those are lower paying jobs but they have other benefits like? >> maybe women have more rounded lives. men are more driven to make money and to have vocational achievements. women have more friend and rounded lives. likely to take time off. less likely to work longer hours. less likely to travel for the job or to work dangerous jobs. so -- melissa: make less but for a different kind of job. so it sort of makes sense. another one, that i thought was

really interesting was, boys and girls are just different. you know when you're looking at children. they behave differently. how did you test that? >> well i didn't but we went to the scientists who do and they do brain scans and they have done all kind of test. we are pretty much, when i was in college i was taught we're just the same, except for sex organs. if we get rid of sexism of society then girls will be ceo's and fighter pilots and boys will be ballet dancers. but then i had kids and we would give the, take the guns away from the boys and my son, use ad carrot to have a gun. melissa: right. >> the boys were running around smashing into each other. the girls looked you in the eye and talked mo are. there wereeexceptions obviously but there were trends. it has been cool research that rochester university in, raw chess tore new york i guess. rockefeller university. they ran students, blindfolded in steam tunnels under the

school. they asked them, so where are you now? guys would say, oh i think we're this distance from the administration building which is over there the girls would say, i don't know, i'm blindfolded. guys have sense vectors of where we are by contrast girls put in a room to wait for experimenter, but that turned out to be test and so what's in the room. took them out of the room. what was in the room they were just in. the girls would go on and on. there was this clock and there was this toy. and guys would say, i don't know, some stuff. melissa: so you're saying neurologically we're just different? >> we're just different. melissa: ignore that, is silly. >> people legislate against this is destructive. melissa: you also looked who is more likely to cheat. >> yeah. this is a myth show and myth doesn't mean it's not true necessarily. that one men are more likely to cheat but close. it is something like 19 versus 23%. and it is getting closer. women are catching up. melissa: we're looking at that

almost the same number. why did you do this? why did you think it was important to go out and look at these myths? >> i just think it is interesting. only important when you look at the destructive things like title 9, a law that says that schools, you have to have equality and that includes -- melissa: in funding for sports, for male sports..3 >> number of participants you may get sued. so this forces schools to drop boys teams because it is just a fact that more boys are interested in sports. more girls are on the yearbook, are into dance, are into vocational clubs. got the list here. melissa: we're just different is what you figured out at end of the day? >> music programs. it is, no affirmative action for boys in ballet. melissa: there you go. maybe there should be. that is the takeaway. >> boys are heard in school these days. melissa: john stossel. thanks so much. we'll look forward to it. look for john's special report tonight on fox business right here at 9:00 p.m. eastern.

next up on money, i know the real reason you're watching the show is to see the dogs again, right? dog tv is a week on the air and proving a hint with the k-9's audiences. network's founder joins us. we're doing our dog screen test to see what happens. at end of the day it is all about money and dogs. hi, guys. you like the tv? ♪

♪ melissa: in case you haven't heard, one company is pawing its way on to your tv set. dog tv is a new channel designed specifically forman's best friend but channel isn't free. so the question is, will the company fetch the fees it needs from pet owners? we've got a special focus group testing it out as we speak. aren't they cute? they're barking. joining me now is dog tv founder and chief content officer, ron levy. ron, you're chief content officer. how do you decide what dogs want to watch? >> wow, that is a challenge. hi, dogs. >> they are really fired up. >> so, here's the, that is our

audience right there next to you right now. it is basically all based on studies, all right. so many different studies how dogs sigh and how dogs hear, what dogs need. we put everything together to create the right content for dogs according to what they see. they see very different colors than we do. they hear very different than we do. we put it all together to create right programing for dogs. melissa: researchers say, dogs while we're at work they're at home sleeping. why would most people pay, your pricing is 9.99 for a month. 24.95 for three months. for a year it is 69.95, the dog would be sleeping if it weren't watching tv why would people pay for that? >> first of all prices you mentioned for online. directv only 4.99 a month. melissa: okay. >> much cheaper. dogs do sleep a lot most of the day. because of their hearing which is amazing, every ambulance passing by is very noisy for them. every doorbell is very noisy.

we give them the right environment to relax and good and comfortable when they're home alone all day. but try to stimulate them so they feel a bit playful during the day. we have content relaxation. we have stimulation. and we also have exposure content for them which is good for education. -- content. melissa: our dogs we're taking a shot of them right now, they have not birthed to look at dog tv the entire time they're here, but i imagine they're more fascinated what is going on in the studio. what is the difference for a dog between watching dog tv. then if you just left a regular tv on? >> so many people leave the tv on. without even dog tv on. that is because a recommendation by the humane society. leave the tv. on. it is better for them. a lot of animal channels. different channels. this great channel was not designed for dogs. there is scary animals. commercial breaks a lot of loud talking. not exactly for dogs. we created every frame on it and

every sound is exactly for dogs and the way they see the world which is very different than us. melissa: you mentioned that there aren't ads. so does that mean the entire way you're going to support this is not through advertising but just through subscription? do you think you get enough people and how is it going so far? >> we truly hope so, free preview on directv. can get it for free if you go to the dog tv.com. will be 4.99. only subscription. we know at love people are tuning in. we're hoping for the best. we'll have to wait an see. melissa: you're the guy that designs the content. i was wondering how often can you rerun stuff? do you have to keep it fresh or just have the same hour playing on a loop, because it's a dog, how do they know it's a rerun? >> that is great question. that is based on science there is research of memory after dog. if a dog saw something two or three times he starts to recognize he already saw that we're trying to be fresh. melissa: keep it fresh. >> yeah. new programing. i think segment has like, three

times a month that it is got reruns. not more than that that's not a lot. melissa: that is a lot of content. ron, thank you so much. >> thanks. melissa: so of course, it was our money question of the day. obviously. a tv channel just for dogs. sound nuts. i would probably pay for it. i don't have a dog. everyone in my house is allergic. would you? love people agreed with me. some of your responses were priceless. i loved them. look at these, i think my favorite it would have be fair and bowlanced. get it? channel for geniuses. that is my show now. what does that say about you, only good things. follow me on twitter at melissaafrancis. it is fun. coming up you may be the best salesman in the country but that doesn't mean why you should put your paycheck on the

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the number one salesman for the entire u.s. branch of lacoste after posting the sun as the gramm, his paycheck. the employee says, it was not about the company but more about his own frustration with being a single dad and the stress that comes with that. still silly to me. ever since i was a kid at thought it wasn't to -- completely kent and say that we have to work all of our lives. i still feel that way. especially when it is only enough to live in the third world apartment. anywhere else all the treasure chest of like this. so the post bridgeses' confidentiality agreement he signed many took the job. >> it is in. they guy was complaining. i would too. this is not a horrible to the -- >> i don't agree. if you violate the contract,

your route. you are out. there are no ifs, ands, or buts about it. you signed the damn thing. stick to it. having said that, this is -- i have to be nice to live in this city. talking about the taxes, if they just went up, i have one bathroom in my little apartment for the three of us, super expensive overhead costs every month. and many state mayor. everything i eat to must see, smell. it is an exciting place. life is filled with choices.@ there is no solution and life, only trade offs. you trade off one thing for another. melissa: the national labor relations act says if you're not a supervisor discussing pay is part of the legally protected activity of discussing work conditions with colleagues. it is a guaranteed right. >> he's not a supervisor.

>> is also not a guaranteed wrong. it's a first amendment issue. >> your word should be as good as what you sign it too. if you sign a contract, that is his word and he has to stick to it. melissa: he was a hell of a salesman. in his biggest week he sold $39,315 worth of merchanddse. 12,000 more than that next highest clerk. at the end of the day it's all about "money," and that guy was making a lot of money for lacoste. i cannot believe because of a picture there would give up their best. >> they care a lot about the contract. they have a better understanding of it that we do. melissa: maybe he is a pain in the neck and other ways. >> it's like expensive. >> that's about one month in the apartment. >> can we complain once again about how ridiculous it is? >> i just went to a shakespeare

in the park. it was for free. city services. melissa: we have to go. thank you. i hope you made "money" today. be sure to tune in tomorrow for franchise friday. how to find the perfect location. "the willis report" is next. gerri: hello, everybody. i'm gerri willis. tonight on "the willis report" social engineering a obama style. the federal government pushing in affirmative-action role in every single neighborhood in the country. also, the cars the government wants to drive. we have the complete list. something big is happening in education. we are watching out for you tonight on "the willis report." our top story tonight, uncle sam