we figure that we are going to work weekends, even if they are not or are not really into this. overlap between thehe country to government partial shutdown. "money" with melissa francis is next. melissa: i'm melissa francis, and here is what is "money" tonight. twitter spreads its rings. now it just has to avoid a crash landing. the co-founder of internet giant is here with a tech insider pick. plus, it is "franchise friday." a subway sneak attack. we go on announced a one of our franchise owners doors. how do you prepare for unexpected pop and buy your corporate bosses? our franchise family explains how to keep things up to snuff. you may "money" today? and made moundof it. one of the greatest mixups ever. it is laughable. stay tuned to find that to it is the is even when they say is not, it's always about "money." ♪

it is the first friday of the month. it is time for your monthly jobs report. the u.s. labor department announcing september unemployment rate as, that's right, the government was shut down. lucky for us we don't need them. we have to "money" experts of our own to fill you in on everything that you messed. my favorite economist this year. we also have hedge fund manager. and a fox business contributor. we are being serious about this. you can figure out the numbers on around. adp report to my initial jobless claims. what do you think? >> well, the various data points that we have for the private sector would indicate that the unemployment rate would stay about cstant.

it would not move very much. most of the jobs would continue to be part time and we would not create enough jobs to get people back to work in a way that we would like. melissa: in fact, it could have been even a slightly worse jobs report. if you look at, your private companies added 166,000. the public-sector government did not do any better. it was probably going to be a bleak number. >> we have a pretty good idea despite the fact we did not give a number from government adjustability overall job situation is and continues to be. to peter's point, the private economists are estimating over 7 percent unemployment rate at best. the jobs that are being created are low-paying or part-time jobs. so even without the official data we know that despite all of the intervention, five years and trillions of dollars, job growth in this country remains lethargic.

melissa: what do you think? >> if you look at the data that we have from the beginning of the year, virtually all the jobs thanks to obamacare, the rousing success, virtually all the jobs are part-time because employers to stand afford full-time employees. melissa: a yes, sorry about the debt ceiling debate? do you think that is the next big thing, or is that another thing that people are making too much fuss over? >> there is no question. the debt is really the fear. and in fact, you are starting to see the credit the fall slops start to spike up. you are seeing yields spike of. traders in the market starts to wonder not just if we will default but if we can actually handle the debt that continues to climb. melissa:, on. i would like to believe that, but the real response, they are responding to the fact, the odds

that we will miss a payment. isn't that what it's all about? >> that is no question. we are looking and years and years and years of increasing debt payment and increasing debt ceiling. melissa: what would happen if we did not make those payments? >> well, it would be chaotic. although it is not quite the same as greece missing a payment. after all, the united states press dollars. at the end of the day it will print the dollars and pass them out of pay the interest. so it's not going to be quite like greece defaults in. it will hasten their gradual erosion of the dollar primacy. there is always a story, what will take the dollars place? as a going to start investing in chinese currency? i now think central banks will do that. melissa: are of fundamental sense, why can't they just rant dollars?

>> well, they can do that, but moreover tax revenues coming in. therefore they're going to have the dollars to pay the debt, but there would have to cut back on spending. essentially with the shutdown we have cut government spending annually. if we got a lot of the dollar's, cutting it down by 750 billion. you're going to prioritize it, just pay the interest on the debt. that starts to become a big chunk. melissa: hang on. it seems like they're getting close to resolution. >> this morning we get the "wall street journal" of. we don't care how long his last. we're winning. this is not some damn game. the american people don't want their government shut down, and neither do i.

melissa: i was being facetious. did that make you feel better or worse? >> we might be closer to solving the debt limit impasse began, not closer to actually solving the debt problem which is at least now i am possessing my clients, continuing to be long stocks, betting on stocks but against government bonds. those are the ultimate losers. melissa: you're telling him to stay long even if we see a big roller coaster ride here? stay all land? >> absolutely. i think u.s. stocks are much more appropriate asset and frankly a stronger asset and bonds of any sort, particularly u.s. government bonds. melissa: assess how smart? >> it is. you should be long in stocks. treasuries are selling for too much, yields too low, and we will print more money. and in that environment we will not be defaulting, it will to pay interest. but yields will go up.

it will drive bond prices down. we are getting very smart advice from a money manager. melissa: thank you. every weekend. as the first week of obamacare wines down, tom sullivan as a few words of wisdom on what he thinks will happen. >> there is an old lesson about history that it always repeats itself. those who cannot remember the past are condemned to repeat it. looks like the president did not know his history or just ignored which has led to this fight over obamacare. politico reported this week that former democratic senator daniel patrick moynihan went to a bill and hillary clinton when they were working on hillary care and warned them that sweeping historic laws do not pass barely. they must pass 7030 or they will the image of a failed. prohibition, a perfect example. the country was against it, congress barely passed it. we all know it took a few years but was eventually repealed. the president was warned to

scale down his health reform proposal, but is squeaked through congress. no matter what happens short-term the fight over obamacare is not going to go away anytime cent. the president won the battle, but not the more. the histories is this war won't end until the day republicans once again achieve a majority and regain the white house. someday they will. melissa: be sure to watch this weekend. you can catch it on saturday and sunday. all right. next on "money," twitter ipo ready to take flight. can it go down in flames? the co-founder is here to tell us. plus, tomorrow one of the world's most recognizable brands now she is launching an all new fashion collection this fall. what are heard three secrets to success? advice every business owner needs to year. more "money" coming up.

melissa: the tech world is abuzz now that twitter has revealed its billion dollar ipo plan. what does it mean for the rest of the industry?

take a genius, co-founder of online giant. also the author of a new book, without their permission. welcome to the show. whatoes this mn for the rest of tac? >> it is exciting. if it does not flop like facebook. melissa: to you feel that was a flop? when it was that listen, they're like, we made a ton of money. >> for plenty of investors, i was there counting down. melissa: did you lose money? >> i was the only person on tv saying would not be buying it. the fact is if this goes as well as we hope it will commend it will usher in all round of start-ups. thee are lot of people in tech right now who are really hoping. melissa: what would be a success?

foxusiness to see the stock go up? would mean success? decant. and we see a price men and a reasonable point. anything that does not feed the stock. melissa: were we greedy? >> i know so little about that whole process. i have started enough companies, but have never taken once of the market. there are a lot of things that you need. it was pretty clear that there were some missteps. ionestly don't know who to blame. melissa: is ready to press the button? >> you know, right now we have a great ceo. i am on the board now. they have made it clear to everyone to grow the company as well as the can. taking it public is not on the agenda. melissa: why?

is scenes like this is the goal. you want to create a company in have your ipo and make billions of dollars and then you have done it. >> one of the things that has changed a lot in tech is foundresat later stages are able to take money off the table . the investors really want that founder, that genius to stay on board as long as possible and not feel the pressure of i got to ipo this, to be really deliberate and thoughtful and grow a great business. that is the magic. the internet lets us start in our dorm rooms. six, seven years later you go from being a recent graduate to being on tv to having company's ipo which is fast. it is important. melissa: and that is why you wrote a book. that is a good segue. ubiquity a uc is the blueprint. what does that mean? what is the best device that you would give? >> you know, the core thing that i come back to with every company i advise and it is right

there, third page in the book, now is the time to get started. the whole idea which without the permission comes from the permission this invasion of the internet. you literally can get started from the garment, get this online, start creating in no way that was never ever that easy. now that we have access and scale, you can start this thing for less than it costs you to pay your cellphone bill. melissa: with the biggest mistakes? >> the biggest mistakes is getting to marry to an idea. everyone says i have this great idea. the ideas are worthless. really matters is execution. if you get to thinking of most of -- it. melissa: a lot of people say you have to have a gut about what it is you want to do. that sounds like th opposite of what you're saying it's so

important. we started our first company while we were in college. a year into a we were going to take over the world with the thing call my mobile menu. like starbucks. you could just walk up. but it was 2005. the company that would eventually find us actually rejected that idea. you guys, timing is not right. we like you, and if you're willing to change your idea we will let you in the program. a new idea ended up being read it. melissa: how long did it take to come up with an idea? that was my idea. >> realistic and actually, we get back on the train, met with paul for about an hour, and that is what gave birth to it. ideas are a dime a dozen. it is a matter of execution. melissa: will you come back? >> if you have me to my will keep going back. melissa: your books. perfect. money has been flying around the

world. heading to egypt. ousted president. thousands of protesters. live rounds and tear-gas. on to japan. a new radioactive leak at the fukushima nuclear plan. 110 gallons of radioactive water spilled after workers overfilled the storage tanks. the water is 6700 * more radioactive than the legal limit. the tankers are reportedly missing in gates said one workers that would overflow. the companies had trouble managing its finances officials accidentally added $13 billion to the country's public debt. why? because of a typo. screwed up the last two digits

of its latest report. next, want to get a woman's attention? just say the word jimmy chu. tomorrow, the real brains behind the worldwide brand and she is here with her three secrets to success. plus, franchise friday. what is -- popping up to make sure things are up to snuff. french as family tells us how to prepare. you never have too much "money"? ♪ ks

♪ melissa: top fashion mobile tomorrow, the co-founder of the iconic and world-renowned brand. the brains behind the billion dollar empire is taking the next debt, seemingly unstoppable with

a new fashion line and tell on -- tell-all memoir. here with the insider secrets. love the book, by the way. what aourney. you really get an inside look get what it took intellectually, emotionally to go through creating this amazing brand. we ask you to pick up three of your best secrets. a lot of small-business owners be read the first one has to do would have to start with a good product. >> no matter what. the were very clever. if i didn't have the product to do that with it would be meaningless. it's all about the product. melissa: you have to have the original idea and it has to be want to buy. >> it has to be quality. quality and innovation of the most important things. melissa: try to, but since -- samples be refashioned your business after republic. did not want to really designed

the rest of the line. you hit a lot of obstacles. had the persevere? >> you just keep going. it's passion. passion is one of the most important things. if you file your passion the rest will come. melissa: you also say don't overspend. >> you never want to overspending need to add emotional intelligence and also you need said make sure you think outside the box. chai and think like there is no box. be creative. melissa: how you define what overspending is? you go around and look good factories are retail space, a lot of the decisions he made in the book, had you know what is overspending and what is being true to the vision of the brand which is a luxury? >> i did not overspend.

i took a tiny village store of a prime location. we set up. renew it was closed by. brett was low. we did not get an interior designer to comment. it myself. clean, simple, chic. those of the kind of things. you need to be clever. melissa: you also say something that goes against the grain of what a lot of people think about business. it is about a motion. it is about -- melissa: being an entrepreneur is emotional intelligence. it is very different skill than an accountant. you really have to have that get instinct. melissa: you are launching a . is it a hard time to launch a luxury brand right now? >> what i have done is come up with a completely new business model and pricing structure. what i have thought about is really this ecology of women today. how do we want to shop? also, price points.

i am marking with the same factors that i've always worked with, but i'm going to take a lower margin so i can deliver my customer great quality product. melissa: t answers to those questions. how do we want to shop. >> women don't want to buy things at a season if we don't want to buy cuts in july. the fashion calendar is off-season. i'm going to do monthly fashion concepts. buying now. what you really want to wear in that month. melissa: and price point, how the -- you are going to cater to specific price points. >> i believe that women should always have good quality suzanne banks. it is why reduce margins. i contemporary press point which means it will be 800 for a dress, $600 for a skirt. now if you found a designer at those price points, the issues, 300. mine would be more because their luxury. no one has ever put those two

things together before. melissa: how do you go to a different price points without diminishing your brand? one thing, any time anybody saw that name they knew it was six, 9,000, $1,200 to a degree that is kind of what it is. a status symbol. do you diminish the brand? >> i think that people want quality. i think you got diminish the product. i'm going to take a lower margin. margins in the industry. i'm going to be lower than that. melissa: good luck to you. good luck to you on the book tour. next on "money," don't act like you don't know. its franchise friday. big surprise. your corporate boss did show up at any time. how do we keep digs up to par? our franchise family tells us how to prepare.

plus, who made money. always check your spelling. the answer coming up. ññ7

♪ melissa: happy franchise friday. we have a very surprised to read all that in good fun. under the guise of better your business because everyoneuying to a franchise should know about them by the big boss could come anytime. we call ours subway sneak attack. watch this. all right. come with me. this is going to be fine. hi. how are you? we found him. we found him. we came to see. we brought some folks with us.

>> well, it's lunchtime. >> the first question. always. >> obviously. and the giant. i love italian. what am i going to have? >> open up. >> what it looks like from the other side of the counter. >> keep rolling. >> thiss good. yes. what do you think? >> training.

okay. that was terble. it was fine. did not like that pretty when i was done with it. tasted delicious. our friends as favorites are back. franchisee in our only franchise store, founder of college fund. he is back. let me start with you. you did not look the least bit surprised and i walked in. i mean, i was disappointing. i just like an hour to surprise you how lock in the door and he's like, hey, it's melissa. >> i was happy. melissa: that was happy. in all seriousness. they can pop in any time. >> the sales results. the development agency. they have a right to come in and they do on a monthly basis. melissa: once a month. >> you know when they're coming.

they want to make sure you are upholding the good sense to us a boy named. >> there are always things here and there. nothing major. >> far and away the nicest i have never been to. huge, beautiful, brand new, air-conditioned. the windows open now. yet the breeze from outside. great fight -- grace itouch. went behind the counter. clean is to be. very impressive. let me ask you. how do you make sure that the folks that by yr brand and a basically representing you. if they are bad that is costing you money is people not going to want to buy your other franchises. what you do? >> well, first to my want to say they probably do a much better job hauling shot than you did making sandwiches for. >> no. definitely not. melissa: that was a good joke. >> the key in franchising is

that the franchisees' are investors in a common brand. it is a common enterprise spirit they need to take on that lofty responsibility from the very start. it starts it's raining from the franchise our perspective, trying to ingrain the fact that one mistake or air in los angeles can affect the whole system throughout the country now that we have social media an online reviews. its starts with training in its down to systems. in our company we have a central call center. we feel all the calls on behalf of the franchisee which gives us more insight and transparency in to the customer experience. melissa: seven like tattling to the parent when you call that number, calling into you. they think they are complaining, but there tattling. the main hot line. interesting. >> and that think it is important. not the police. not here to come down on people. it's really about brand protection. melissa: is making in nervous?

to you feel like you will be able to uphold the name now with all this going not? what kind of guidance of the giving you? >> and other will be sending people out but they don't have today are up for. they report back. you see somebody walking in the door, sometimes you jump on your a game. but it will be run. the a game no matter who is walking in and what is going on. it has to be. melissa: how do you -- how far do you take it in terms of -- i think a lot of people settle into the brand. i pay for the right to have this franchise. now it's my subway store. i mean, you may have a difference of opinion wreathing something would be better not the way the subway wants to do it. >> you could take it. and they're always looking for ideas. the $5 idea actually came from a

franchisee back in 1998. so always open to work hand-in-hand. but you can't just go out and do-it-yourself. it's all about the brand and protecting it. melissa: interesting. what do you do with a franchisee who is continuously just not following the rules? you are sort of a happy go lucky kind of guy. i am trying to imagine you going out-cracking heads in getting people back. how do you handle it? >> we try to look at it from two perspectives. number one, we do take franchisees' input and ideas we want them to work within the framework of the system to but not try to change is completely. if they're out there going rogue trying to paint our tracks burble instead of orange and green are provide a painting in moving services, that is a problem because franchising is about consistency of the clyde experience. we try to have a coaching conversation. if it needs to be escalated we have the franchise agreement

which is a legal document that gives us the ability to terminate the franchise relationship if they continue to essentially default on their responsibilities as a brand representative. melissa: as it never gotten that serious? >> no comment has never gotten that serious. really, the responsibilityalls on the franchise or for picking in selling to the right franchise owners from the start. if you sl to someone who you think will be a fire started down the road, you don't want to sell them a franchise because you cannot fire a franchisee like an employee. thankfully we ave not had to deal with that. it's not a pretty sight. the only people the winner of the attorneys. >> is there a benefit? have to say, i was sincerely blown away by your story. you had no idea we were coming. much bigger. you have gone -- you have done the math on everything you could do. the tile behind the counter, the biggest signs. so much.

it's nice. see you get brownie points? you are really rocking it. >> he definitely. he no, customers come in. you give them a nice space. spacious seating. melissa: you are anyplace. >> in the new place. going to the town monday. the architectural plans. thanks eeeryone. thank you so much. next on "money," what does, posed for playboy and alex rodriguez seven comment? they're both suing there employers but for totally different reasons. it is more likely to get paid? one o my favorite legal eags is here to give us the skinny. the end of the date it's all

about "money". that's what i was going to say. ♪

♪ melissa: a legal double header tonight that begs the questio who is more likely to get paid to? you can put your money either a playboy hothouse life or 8-run. go, boy. first up, a minnesota mom is suing her boss for allegedly firing her after she posed for playboy despite having clear it with her boss beforehand. does she have a case? let's bring in our legal eagle. all right. what do you think? this is the woman. she went to an open casting call in minnesota. in got the part. apparently she went back to her supervisor, not a charter bars supervisor and said, is this okay. she got an oral promise, commitment saying, go ahead.

said then she gets the shot, is coming to be in, and the company comes back and says no, you have all moral cause. this is not good for us. out there being in playboy and posing. you're fired. you're out of here. what did she have? she has nothing. they might want to settle just because she is a mom. there for a while. the pictures. maybe they will settle for something. many firing was too much. there is a moral cause.

companies often enforced them. melissa:he company, charter media, charter communications did provide a statement. we cannot comment on pending legislation. however, we comply fully and denied any wrongdoing. she had been seeking $50,000 related to our salary. now she is looking at emotionally distressed. i lost my job. i'm looking for another hundred thousand dollars. rit now it's up to one veteran 50,000. melissa: t think they settled? >> what you're talking about is a nuisance value case. you make it go away. the problem with these companies when they do this, everyone else goes, oh, i could do that. and did not really have a case to stand on.

why can't night? so many companies now will either get in house counsel to pretty much take care of it for free, take care of the litigation for free, but they don't want to set a precedent. the bigger the company the less likely they are. melissa: moving on to the next. and just tried to dive right then. major-league baseball and commissioner bud selig. this is another situation where somebody is suing their employer because they feel like -- >> and he has his zillions of dollars to hire the best people around. he is saying pretty much meaner and leaner and meaner. you went out there. major-league baseball strike to destroy my reputaaion. >> yap. melissa: b there are some things in here that are being revealed. for example, a couple of them a

couple hundred thousand for stolen records. in -- 8-run. so we will see if that is true. that timing is really strange. the lawsuit comes. right after all the allegations he will be great. it will be a really tough battle.lleg. i'll is thought he might point out the fact that they lead some of the information. they went public. that may be against the arbitration. that is something.

melissa: real quick before we go on a scale of, you know, one to "money," how likely is alex to cash in? >> i will give it to a. of think he's going to get much money. retaliation. melissa: we will see. thanks you so much. that was a lot of fun. all right. celebrities are tweeting about obamacare and its launch this week. is anyone actually listening? i know i get all my health care advice from justin timber lake of the asleep. all in "spare change." you can never have too much "money." ♪ when we made our commitment to the gulf, bp had two big goals:

help the gulf recover and learn from wt happened so we could be a better, safer energy company. i can tell you - safety is at the heart of everything we do. we've added cutting-edge technology, like a new deepwater well cap and a state-of-the-art monitoring center, whe experts watch over all drilling activity twenty-four-seven. and we're sharing what we've learned, so we can all produce energy more safely. our commitment has never been stronger.

melissa: a little fun when "spare change." we are joined by celebrities savvy. thanks for joining us. a major glitch. still not. your favorite celebrity the supporting it. and it is not that bad. he wants you to sign up. that is what really matters. look at that. entertainers posted tweets urging followers to get covered. to you think this bushes anyone to sign up? what do you think? >> people to follow the celebrities that the follow on twitter. people do their own research. this just gets the message out.

we saw this during the election, anything. $40 million. sis always talking about bullying. melissa: no health insurance get covered. this is how the talks. i'm a fan. i have the music. and saying, no health insurance. he clearly. >> great marketing. the truth is. melissa: that is great marketing? >> that is what his team things that he should be doing to promote themselves. truthfully i would not take my cues from any celebrity. in fact and i have had to do my own research to understand it. i have clients and friends who are doctors. >> anyone who is a fancies that eet and does what is he talking about. is the uncool? no health insurance. he sounds like a commercial. it's one thing if they say

something funny. the health-insurance marketplace is now open. that sounds like a musician. that sounds like he may have actually written it. okay. the way that the messages delivered. >> a greek. certainly very influential celebrities. but justin bieber who has 45 million followers twentysomething. but it makes sense. the lady got up. yes. see tweeted about social issues. credibility. who would you listen to if they were tweeting about important issues? >> meryl streep. >> wow. >> is a real motherly and powerful thing going on.

doesn't get euros chains. >> that might take my cue from her. eighth. melissa: he would not listen to who? that's a good one. >> maybe you could even go to a health clinic to get a checkup. other than that. right. melissa: to would you listen to? >> a bunch. i like ellen the generous because i like her. she is happy. always positive. i am an animal welfare advocate, vegetarian. and like that. ellen is somebody command at least she is a talk-show host.

issues. and you can sort of all behind your personality entry release for so long. you probably know her better. >> leave it there. we have the answer right after this. ♪

>> here is to make money today. and electronic company but

the twitter ipo coming back from the dead it just so happens the twitters symbol is exactlyhe same only with the letter queue at the end their shares skyrocketed 1800 percent the was so cry that regulators stepped in to halt trading. what could happen? meanwhile the sea in which jane making its public debut it soared near rwanda to 20% i hope they paid their dividend in sandwiches. david letterman the late show host extended his deal through 2016 and was set to expire at the end of 2014 the terms have been disclosed he currently makes $20 million per year. he probably got a raise. i hope you made money today. we'll see you back here on

monday. have a great weekend. the willis report is next. more sad. >> republicans want to party like it is 1995. but it is a crisis. >> the hundred thousand government workers furloughed. >> government shut down. >> how will america survive? >> it will slash the operation. >> is bathetic. it is not responsible. >> nancy pelosi says it has been cut to the bone in the budget already. >> the coverage is bare? no. it is filled with stuff fed cup overflows and i will show you