[closing bell ringing] many amazon up 6%. >> ubs with a buy rating up to 385. liz: we hear the chimes. bells ringing on wall street. to see the dow jones industrials finishing up 24 points which means for the week we'll be up more than 1%. look at s&p 500, once again a record at 1744. anything above 1725 yesterday was a win which we certainly did have. once again two in a row. russell 2,000 up a full percentage point, all-time high. david: modest day for dow jones but s&p triples that. nasdaq, look at that, 1.3%. huge percentage differences between the variousll get into t is so and which stocks make the difference. we'll run you through the front page headlines. shares in wall street powerhouse

morgan stanley jumped today after the bank reported surprisingly strong trading earnings when rivals posted declines in most of the businesses. >> ge ceo jeff immelt was optimistic about the fourth quarter and next year. david: markets cheering on the latest economic growth number from china the economy grew at 7.8% annualized rate in the past quarter. this is the fastest pace so far this year. liz: of course investors are keeping a close eye on blackberry today. we told you yesterday that the chinese computer-maker lenovo which has gotten very big in smartphone land is considering making a buy for the company. any offer is certain to face close government scrutiny in both the u.s. and canned today. >> oracle ceo, larry ellison said his company overtaken ibm to become the world's number two software company. oracle takeing a victory lap after ibm's disappointing revenue numbers on wednesday. liz: capitalists are pouring

more money into startups. money tree invests said startups rose 11% in the third quarter from year year ago to $7.8 billion. "after the bell" on this friday starts right now. david: let's get right to today's market action. we have michael musio. he will tell us why he thinks the upward momentum in the market still has room to grow. larry shover is in the pits of cme. larry, i want to start with you. seems to me, larry, the good news has been kind of absorbed by the market. good news on the debt deal. good news on the fed. really now it is up to individual earnings reports to moves these stocks, these individual stocks that is what happened to google. that is what will happen for the rest of the couple weeks, am i right? >> i think you're dead-on. the macro is behind us. i haven't seen this in three decades. you have syria wanting to

negotiate peace. you have iran wanting to get rid of nukes or nuke program. you have europe with a great election and draghi with this verbal successes. all that to say that the macro scene is very, very quiet. so it will all depend right now on earnings and multiples. if you believe with the consensus of the market people are penciling $120 a share for 2014 that gets us to about 1800 on the s&p which is only 4% from where we are right now. >> well, exactly. i want too get michael into this conversation because we've got all of 2014 stretching ahead of us. >> yeah. liz: right now anything could happen in the headlines but right now the only thing that casts maybe a slightly gray cloud over everything is the possible tapering by the fed and is that, having talked about it so much that bad? >> no. we don't think so. we actually don't think it is that likely to happen this year. we've --

liz: how about 2014. >> more likely to certainly happen in 2014. the earnings growth, the 120 number that larry mentioned is factoring in 13 or 14% earnings growth in 2014 over this year. that's, that could be prove to be a little bit optimistic. the street generally tend to be a little overly optimistic but when you look across the universe of asset classes stocks still seem, seem to be where the relative value is. david: although, although stories about the demise of the bond market seem to have been exaggerated a little bit. you have more people going back into bond right now, michael. you are not, however. why not? >> well i wouldn't say that we are not. just that we're being very selective and the opportunity to put our clients who are individual investors in individual bonds, particularly new issues is still limited, even though we backed up from 1.60 to 2.6 on the ten year, issuance of stuff out there is still pretty limited and so as

bond mature or preferred stocks get culled away from us some of that money is sitting in cash right now. we would like another horizon bond deal, another horizon bond deal comes up we'll participate in that one. liz: that was a big one. >> it was. liz: we'll get michael's stock picks but let me go back to larry. let me get your perspective on shorts that have been in here on specific names like green mountain and. this is market that brought a lot of those names along wit. s does that continue? >> it will continue because there is so much pessimism in the market. really i lost a lot of money over the years being too smart. sometimes, i have. i really have. >> interesting philosophy. >> common sense rules the day and you know, there is just so much pessimism in the market still even when you remove all of the macro data and i know there's a lot of overhangs here with the debt ceiling and continuing resolution,

et cetera. but we are growing. europe is going. growing. china is growing. but there is not enough optimism. people are pessimistic. that is only factor that keeps me in the market right now. david: michaelings as we were saying at top of the hour right now you have to react to earnings and some of these earnings are looking pretty good and some of the food companies are looking particularly food. you like yum brands right now. you like the earnings report? >> well, no. i mean earnings report this quarter and frankly all year has been pretty miserable. but, you know, back to larry's point in terms of optimism. as investors you need to discern -- david: wait, wait, wait. no, no. get back to yum! brands. i have that on the screen, michael. you're defending yum brands. if you don't like the earnings report, why are you recommending them? >> because what we think is going to happen that it is going to get better, right? so yum has been a great grower over recent history and

long-term history. they have hit some bumps in the road in terms of supply particularly in china which is a growth market for them. we think the market is pricing in that will continue indefinitely. they're going to see a i little bit of contraction this year over last year. we don't think that will last for a long time. we think they will get the problems figured out. they will clean it up and chinese will continue to like the colonel's special. david: buy low. buy when pessimism is high. that is the time to buy in. >> that's right. liz: larry, let's say we have people watching right now. i want to buy an exchange traded fund a basket of stocks in a certain country or certain region. what is the easiest money to be made? >> well i think long term or short term easiest money to be made right now is in europe. for all the headline talk about people going in and investing in europe it is still severely underinvested right now. so if you can find a exchange traded fund especially in the financial banking sector in europe i think that will be the biggest bang for your buck

especially because of severe amounts underinvestment. david: michael we have very important jobs number coming up this month one that we were waiting for -- excuse me next week. one we were waiting for before the partial shutdown happened. if that is good report, if it is a good report, what sectors would you look at specifically as benefiting from it? >> i think just where the economy is right now. we're looking more cyclical sectors. yum is consumer discretionary. we're looking at industrials and technology. we like the company xilinx which is a creator of programmable chips. these, the company makes chips thaw find in everything from cell phones to thermostats. it is small, relative, $12 billion tech company and pretty much an oligopoly they will do well pretty much what the jobs report is and based on what growth overall looks like years to come. liz: on a day when most semiconductor makers have been slammed, we have intel down, amd

down. xilinx is up. a nice move. good to have both of you, michael muse yo and larry shover. david: have a good weekend guys. tale of two wall street powerhouses. morgan stanley grabbing major bragging rights from goldman sachs with its earnings report out. just as charlie gasparino predicted by the way. banking analyst dick bove is here. he says, not so fast. liz: have you ever wanted to own a piece of an nfl star you think can only go higher and higher? how about tiger woods? your chance may soon be here. in fact right now for at least one nfl player it is. we'll bring you details about this potentially game-changing but rife with problems maybe investment. in today's facebook question we want to know what you think about google es extraordinary rally. do you think google is really worth $1,000 a share? log ton to facebook.com/afterthebell and let us know. ♪

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newswires" is apparently reaching a tentative agreement of roughly, and this one is big, $4 billion, remember it was 100 million the other day for the "london whale" trade. this time it's a $4 billion settlement to settle claims that the bank misled fannie mae and freddie mac, the government sponsored entities when it came to quality of mortgages that jpmorgan apparently sold to freddie mac and fannie mae during the housing boom. the amount that jpmorgan is paying less than what was expected. that is $6 billion, david. 4 billion. once again the covers are open. david: by the way dick bove is coming on in just a moment. we'll be talking primarily about goldman sachs and morgan stanley. we'll ask them whether jpmorgan can withstand all the fines and regulatory scrutiny. liz: just goes on and on. after a better-than-expected earnings baker hughes is ending the week on pretty high note as shares hit a new 52-week high. let's head back to nicole on the floor of the new york stock exchange. nicole. >> it sure has.

baker hughes hiting a new 52-week high. traded as high as 57.35. this year it's a real stellar performer up 36% but why the move today? up 7.25% today for baker hughes. well it is the world's third largest oil field services company and they reported a better than expected quarterly profit. how did they do this? well they really had strong drilling activities in the middle east, in asia, where they saw revenue up 10%. as a result, that helped to put these shares here to these new highs. liz and dave. liz: nicole thank you very much. david: the s&p futures are closing. we were hearing a lot of activity in the background as larry shover was talking in the last segment so we brought him back. he joins us again from the pits of the cme. what are traders doing going into the weekend, larry. >> they're thumbing it up. all the euphoria, welcome back to the fed-driven market program. that is what we have behind us. we can talk about earnings that

helps a little bit by 6 but debate rages. we rallied 100 points from october 9th with the whole rally that began then. from here on out is the market going to jump or will which griped higher? i think people, traders behind me do believe we're being a little overexuberant about the tapering and janet yellen. make no mistake about it, the confirmation hearings will be a huge deal, more than anything else that comes up in the next several weeks. david: it will be very interesting to hair. by the way her first meeting meg that she chairs isn't until march. ben bernanke has one at end of the january he has to fish eight. and the -- officiate. even if she is confirmed, the end of march will be her first showing. >> that's right, thank you. liz: have a good weekend, larry. >> thank you. liz: forget fantasy football. we know all of you do it in your offices. how about making money, real money off star athletes the wall street way? investors may soon be able to buy and sell shares of their

favorite stars. david: sandra smith joins with us more. how does this work, sandy? >> really a fascinating story. liz, our photographer, said it is like fan at this football and it's a great point because it shows how much interest there could be potentially be in this. if you go by warren buffett buy what you know. you can buy what you see running on the football field on sunday. this san fan-behavessed company, fantech. they signed into a agreement with sec and arian foster, houston texans, running back already agreed to do this. they are talking about giving foster $10 million for the rights to sell 10 million shares, sorry, a million shares at $10 each in the player so that you, the investor or at home football-watcher would have the ability to buy a $10 share of foster. and how it woo work from there, you would own a piece of the athlete and going forward, 20% of anything that he makes on the football field, anything he

makes endorsementwise, anything to do with his brand would then be going to the company and therefore into the shareholders pockets. so by the way there is an out here as well. if they don't actually sell all the million shares of foster at $10 a piece, then everybody can get out of deal. share hold that's got in would get their money back. the company based out of california, fantex, they're expecting huge participation and taking reservation to buy shares of foster. john elway sits on the board of fantex. there is possibility they could spin off a brokerage firm as well from fantex where they make commissions on buying and telling of athletes. if this is successful, opens door to other athletes an entertainers, somebody sitting at home could say i love this guy. i want to buy into him. this is could be a interesting thing. liz: there are 37 pages in the

prospectus about risk, we wish them well, they have a black mark against them. the ceo was supposed to come on fox business today. canceled at the last second, whatever the shenanigans are, it is a bad start. we get a little concerned about this especially considering what happened in the past, you are really betting on a human being, david, it is a little strange. david: that is the thing, sandy. there are so many ways in which an athlete's career, particularly beginning athlete's career can be derailed. injury is one of them. there are things that happen off the field, so often these days involve the career of an athlete. is that factored into the equation at all? >> but making an investment is always a risk and really you could sort of compare this to the ceo of a company. david: but the risk, hold on a second stop you there, sandy. because the risk in company is diversified among thousands of individuals. all of this risk is focused on one individual and that increases the risk factor. >> and i think that is why there's a lot of concern they

might not get the attention they aret they're actually going to get. again they have to sell all the million of shares they give out at $10 a piece in order for the deal to go through. we'll see if that comes to fruition. i guaranty you there will be interest in this. people, when offered shares of this -- yeah, people want to watch their invests. >> hold on a second. people will never bet on sports. [laughing] liz: well it is just not a good sign to me the ceo canceled on us at the last second. doesn't pass the smell test with me. we wish everybody the best and great ideas are always embraced here, but be careful. >> there wasn't a clear explanation that is the point. liz: not a good start. david: reason why we're ticked. thanks for holding up their end of the argument. appreciate it. >> you bet. david: goldman disappoints but morgan stanley crushes it. jpmorgan having to pay another $4 billion in fines. so who is going to win the

wall street horse race? we will break it down. the big bank earnings with the big bangui, dick bove, joining us a little later in the hour. you do not want to miss this. liz: anything he says makes a big difference. betting on blockbuster, not just sports guys. we look how to gamble on success and choose the entertainment industry's biggest hits. ♪

david: time for a quick speed

read. some of the day's other headlines, five stories just one minute. filing for a 200 million-dollar ipo the company plans to lift under the new york stock exchange under the symbol ngbs. jcpenney is following macy's lead. the struggling retailer announced it will open 8:00 p.m. on thanksgiving day. ford ceo alan mulally is in high demand according to reuters. he neither confirmed or denied that boeing and microsoft are both trying to hire him. his contract calls for departure from ford at the end of next year. disney looking to cut local tv stations. "new york post" is reporting that the company is on the hunt for an investment bank for possible sale of its eight owned and operated affiliates. the bank of england is taking to twitter to directly inform the public. central bank's chief economist answering questions on monetary policy and forward guidance this morning through its twitter account. sign of the times. and that is today's "speed read." liz? liz: ab-j stations with the --

abc stations with the circle 7, "eyewitness news." goes back to the '70s. thanks, david. this is interesting. when steven spielberg called for implosion, his word, implosion of the hollywood blockbuster everyone took notice. betting big and taking risks may be key to success of in blockbuster. companies are behind them in publicly-traded stocks. joining to us break it all down, first on fox business, anita albert, one of the most popular professors at harvard because she teach as course on entertainment and author of this book, "blockbusters, hit making and risk-taking and risk of entertainment." we have to jump right to it. was this an outlyer? i'm thinking lone ranger and steven spielberg looked he was on to something? >> it was not an outlyer. it was best sumner recent memory. there was big failures but

overall i think the blockbuster strategy held up more than anytime before. liz: in what way? give us examples of real winners out there? >> "iron man 3" was a big winner this past summer. in general what you see and that is what i describe in the book, if you make big bets the way hollywood studios are making big bets, you tend to see high, much higher success rates. it is the idea that smaller bets are safer, that is the real myth that hollywood is discovering. liz: when we talk about the big media giants out there, all with studios, say, for example, comcast which is nbc universal. you have got sony, all of the big names out there, they do have to spread their money around, don't they? they have to take chances on big blockbusters that completely implode as steven spielberg would say. sometimes the little ones. i use news corporation, and now 21st century fox because what we know here being our relatives. when they do something like "slumdog millionaire" and it makes so much money and didn't

cost that much, that is a blockbuster in a way that is unlikely. >> absolutely. what to me is so fascinating about the space and why i studied it for the last decade, if you look at leading content producers range of different domains, not just film, but television and music and video gapes and book publishing what the leading content producers are doing they are living by the blockbuster strategy. liz: we have investor audience. what do they learn from the book when it comes to investing? are certain companies on balance take the right risks over and over? >> i would say every company that practices blockbuster strategy is setting itself up for success. companies that play to the long tail, companies that say we're betting on niche markets, they, if you analyze the natural members they have a much harder time surviving. >> name some names here. i mean the obvious one is comcast to talk about because they're out there. they're making a lot of movies too. >> well, i mean i would say all the leading hollywood studios

tend to make big bets on tent pole movies. leading studios are on to the right model. they tent to go through waves. in the late '99, paramount said move away from event film strategy because it seems awfully risky. it is not -- liz: isn't that typical? every new manager comes in, i remember when i used to be at nbc and ge bought nbc universal, that was even before. but then universal came on board, it was, let's just, let's just go with names at the time. "brokeback mountain" hadn't cost a lot and was huge success. those come along once in a blue moon though, don't they. >> absolutely. making bit bets is so important. companies that move away from the blockbuster strategy like nbc universal did with the television network as i describe in the book, jeff zucker had a strategy we'll be managing for margins. on the face of it seems really interesting strategy. we're saving costs. we're pushing not for the

highest ratings but pushing for highest margins. you then see what happened, it was an unmitigated disaster. so you have to, if you work in the entertainment business you have to embrace risk. you can't walk away from it. liz: as an investor what should people look for if thinking buying certainly publicly-traded entertainment companies? >> they should look for executives willing to take the risks and willing to stand up and say we'll spend $200 million on a movie. we want to be the number one network in terms of ratings. we as a book publishing company we'll not walk away from making bets on the most successful authors. that is lead to highest rates of success. liz: in your study, what is the best blockbuster story that you came upon? >> well i've mean i done so many. liz: you don't say avatar or titanic, fox thank you very much. those are massive bets of a lot of money where you didn't know for sure that it would come through and they did, to the two most successful movies of all time. >> right. but i describe blockbusters in a

range of different domains. one of my favorite blockbusters is lady gaugh ga in a way or superstar. the way she launched her albums is truly spectacular. jay-z is another example. i describe launch of his book decoded, that is blockbuster strategy. microsoft paid for the campaign leading to a wide range of brand partnerships. there are too many examples to single out. liz: the students love anita's class. they watch a lot of clips and see a lot of rock stars. >> thank you so much for having me. liz: anita albe are. se of harvard. the book is called "blockbusters." david: "avatar" is much better than jay-z, just my opinion. tv's x-factor created a lot of stars and created other jobs. what is the multiplier effect much new jobs beyond that what you see on the screen? coming up we break down the numbers with the "wall street journal" celebrity business reporter lee hawkins. big reaction to goldman

sachs and morgan stanley earnings. premayor banking analyst dick bove says both earnings were bad. wait until you hear what he has to say coming next. ♪ my mantra?

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skin redness or irritation where applied, increased d blood cell count, headache, diarrhea, vomiting, and increase in psa. ask your doctor about the only underarm low t treatment, axiron. liz: time for a look at today's market drivers. stocks pushed higher with the s&p continuing its record run posting its best weekly gain in three months of about 3%. the nasdaq is this week's big

winner, closing up more than 3%. telekom and financials were the top performing sectors. the u.s. dollar falling to eight and a half month low against the euro on expectations that the fed will delay scaling back its monetary stimulus. the euro ended the week up 1% verses the greenback. the best weekly performance for the arrow in one month. lots of action in the press is -- precious metals pits with gold ending the week of nearly 4%, $1,314 per troy ounce for silver falling, a weekly gain of 3% to. david: let's talk about banking. goldman disappointed in its earnings report with revenue falling short of expectations. a morgan stanley hit it out of the park for investors with the stock rising to a 2-year i. liz: our next guest says both companies did relatively poorly. let's talk. at the start banking analyst, also capital equity research analyst. we were talking with charlie gasparino in the last hour, and

morgan by comparison looks strong, but you are saying no. >> i will let you make the decision, liz. everyone in the morgan -- major divisions showed declines in the quarter over quarter basis. is that the sign of a company that is doing well? and what i call and i don't get it market in the sense that, you know, if we take a look at bank of america, every major division had a decline in earnings. the stock spiked. city had some of the worst earnings it has produced and a long time because, again, most of the operations showed declines in earnings. the stock spiked. you know, goldman, you know, until people saw that they were fooling around with the compensation numbers, the stock was up. so the net effect is people don't care what the earnings are. they don't care what the stories are. i listened to a commentator on another network earlier today. she was saying that, you know,

banks are now lending more and the margins are going up. that is why you should buy them. the fact is that they're lending less than the margins have gone down. people are even creating stories to indicate how great things are . david: that is why it was on the other channel. we have people like the who deal with the facts, know the facts, and share them with our viewers. let's expanded a little further to the issue of growth itself. what banks to is the fuel, they provide the fuel for growth. if there is no growth there is no need for fuel. the growth issue of american business. >> you're exactly right. if you take a look at the banks in this past quarter, when you see, a meaningful decrease in their growth rate. mortgage lending is down, down substantially. credit card lending is next. some of them up, sundown.

but on balance it is pretty flat. the only thing is working is auto loans. some of the things in the commercial real estate area and construction loans. if you take a look at the margins they are down across the board. so the net effect is what we are seeing from the bndustry is not an economy which is growing, expanding. we are seeing, again, bank members, an economy which is slowing down. did everyone wants to buy it. this is the 1990's market. does not matter what the company does. money pouring in, and you're going to buy the stock no matter what they say. liz: we know how that ended, not well. let's move on. announcing this hour -- i'm sorry, it has actually been expected this hour. there will pay a $4 billion settlement when it comes to having sold some questionable mortgages to fannie and freddie. the expectation was that it would be 6 billion.

we still have the other settlement. any more clarity? >> i do not think that we are anywhere near the end of this. basically the united states government, like any tim clark dictatorship is extorting the banks to get money from people who own the stocks through never did anything wrong. in other words, we are in a situation where 99 and and a half percent of the stock of j. p. morgan and bank of america and most big banks are owned by the public. who is paying the fine? the public is. what did they do to cause this fine to be levied? nothing. basically 80 percent of the mortgages, and the deal was announced today, created by bear stearns and washington mutual for the stockholders of those companies. this is extortion, blackmail, totally incorrect. the fact of the matter is that no one cares. david: no, no. their i beg to disagree.

we care a lot. you care a lot. we have expressed a certain amount of outrage on this channel as what appears to be a vendetta against a particular banker who is displeased with the amount of regulations and the way that regulations are being formulated. that is what is going on. do you agree? is this a vendetta against a bank that happens to be run by someone who does not like what the administration is doing? >> absolutely. basically we as a nation have made a decision that we do not want to big to fail. this is the biggest bank in america. therefore the government is going to go after it, keep walking in until it breaks it up in some fashion or until the change of the management structure occurs. what they're doing is not hitting the bank, not hitting, you know, the management, not hitting the people who do these things wrong. they are hitting shareholders, the american public, extorting money out of the american public

for no good reason whatsoever, and that is outrageous. david: i will give you a chance to pull back. you still believe -- because you said, you know how your comments circulate around the globe very quickly. you think that is what is happening? >> let's think about it. is there any, you know, free democratic society who says we think that we should find people who did not do anything wrong and therefore we are going to go do it? what kind of a nation is that? is this american justice? liz: -- david: certainly not praising american enterprise. we need to be more celebratory of what american enterprise an accomplished. liz: dick, thank you very much. we will see you next time. david: good stuff, dick. liz: strong words from dick. david: always strong words, but he knows his stuff. liz: forget the debt ceiling and all of that. the timing of the federal reserve tapir is the talk of the street. next, we take a deep dive into what the fed might do with its

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stick with innovation. stick with power. stick with technology. get the flexcare platinum. new from philips sonicare. ♪ david: well, the partial government shutdown may delay the fed planned to scale back its bond buying program. liz: peter barnes joins us with more on this. >> reporter: that's right. more economists are forecasting the fed will start dialing downfall its 85 billion a month in qe bond purchases to start tapering those purchases later rather than sooner because of the government shut down. one problem is that dated delayed, the bls announced yesterday that it will finally released the jobs report for september next tuesday, to win a half weeks late. of course, the october jobs report back a week to november 8. the cpi reports a been delayed as well, so as a result richard

fisher, president of the fed bank of dallas says, for those who really look at the data, it is going to basically delay thought of changing course, but it is not just the delays in these reports. cornerstone macro adviser says, the fed has to worry about the likely contamination of upcoming releases because the shutdown delayed data collection itself. that has some economists pushing the taper to the fed december meeting at your earliest. but, with the physical battles now moved into the new year under this deal last week, barclays -- this last week, barclays' capital says the shutdown may delay the taper by slowing consumer spending. barclays says, in the real economies firms that rely on payments from the government may take more precautionary action to insulate themselves from potential future disruptions. these attacks prove to be economical material, a delay of

fed tapering into 2014 would seem likely. david: there you have it. that is a pretty indication of what will happen. appreciated. have a good weekend. liz: you might think that it is still the prohibition era. police have issued an ap before hundreds of bottles of bourbon. that because it is banned, but because it has been stolen. we will tell you why. ♪

♪ liz: tvx factor may be slipping in the ratings, but it is creating jobs far beyond what you see in the air. joining us now for a look at the hollywood jobs multiplier effect , good to see you again. >> good to see you. david: i did not realize that it was slipping a little bit. >> ratings have not been great. season three, the premier was down from the previous season. they stabilized a bit, but they're not as strong as they should be. stocks want to see a better performance. david: the people on the cheryl -- show, i bet they care about ratings. >> of course the contestants to, but it is funny because in the

interview that i did with the x factor judges, demi nevada who was supposed to bring in all of the teens. david: what we call demos when she told me she did not care about ratings. david: let's play that tape. >> all of the ratings and stuff, it just sounds like gibberish to me. >> well, it is not. matters in the business. >> having fine. it is just maybe it matters to other people, but for me i don't really care. >> you know what, you will care if you are not on the show anymore. david: someone has to have a talk with that girl. ratings don't matter, she doesn't care. >> and it is ironic that the weakness is coming in her area with a lot of the young people. for look, there is difference between stars and super stars. superstars now, they care about

ratings. believe me. and this is about, this show is about how stars are made. david: each individual rating is a customer. you are providing a service. you have customers. you want more. if you don't sell your product, which is you, you are out of business. >> and this is what it is, the business of celebrity. all of these people on japan yours. a benefit from being judges on the show. simon callow will be one of the wealthiest guys in the entertainment business because he is a person who has thought about ratings and has masterminded this shows, america has got talent. david: he is an entrepreneur. it is not only about his personal earnings, but the jobs that he creates. i mean, these folks are job creators. >> let me tell you something. british boy ban said been the biggest business, whether you are talking about the monkeys, the beatles, whoever. grossing over $200 million

whenever they step out. they sold over 30 million records, and there is an entire ecosystem of people that depend upon them. they have generated a lot of money for the entertainment economy. david: of course in the old days you had records and cds and stuff. now you have the internet. is the internet going to help or hurt? for. >> i think it helps because what it enables people to do is to find a niche in the people that they like, the individuals that they follow, these young people can follow them on twitter and watch videos, have a viral impact. and that is one area where the x factor has done really well. nielsen just darted measuring social engagement. they are all performing american idol. david: twitters, tweaks, e-mails. >> and we look at it, advertisers need that. everyone wants to get into the digital economy, but they want to figure out for how lax and monetize. and when i invest my money, what am i getting in return. they need ratings, and x factor

has performed well. david: everything, and all of those marketing tools make money in addition. >> 100 percent. david: terrific stuff. thank you very much. over to you. liz: he is talking one direction, i am thinking the eagles. the polaroid that, the exact moment president john f. kennedy was shot is going up for auction the 50-year also, how much is it likely to fetch? we will look into that next. plus, we cannot talk about this enough because it jumps to an all-time high. we ask you on facebook and twitter. is it worth it? we will read some of your comments next. ♪ you really love, what would you do?" ♪ [ woman ] i'd be a writer. [ man ] i'd be a baker. [ woman ] i wanna be a pie maker. [ man ] i wanna be a pilot. [ woman ] i'd be an architect. what if i told you someone could pay you

and what if that person were you? ♪ when you think about it, isn't that what retirement should be, paying ourselves to do what we love? ♪ help the gulf when we made recover and learn the gulf, bp from what happened so we could be a better, safer energy company. i can tell you - safety is at the heart of everything we do. e technology, like a new deepwater well cap and a state-of-the-art monitoring center, whe experts watch over all drilling activity twenty-four-seven. and we're sharing what we've learned, so we can all produce energy more safely. our commitment has never been stronger. ...amelia... neil and buzz: for teaching us that you can't create the future... by clinging to the past. and with that: you're history. instead of looking behind...

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find out why 9 out of 10 large professional investors choose ishares for their etfs. ishares by blackrock. call 1-800-ishares for a prospectus, which includes investment objectives, risks, charges and expenses. read and consider it carefully before investing. risk includes possible loss of principal. david: time to go "off the desk." more than $25,000 worth of 20-year-old bourbon is missing what investigators believe was on inside job. the bourbon, sounds cheap, but expensive, produced in kentucky. sells for $1200 per bottle. 65 cases of rare 20-year-old were stolen. cases of pappy van winkle rye are missing. they're looking for any bottles that pop up on the black market. liz: also off the desk. image of a piece art history, painful piece of art history

burned into many of our memories. an historic polaroid photo president kennedy's assassination in 1963 goes for auction december 15th. it was taken by a texas woman, mary ann cramer. tried to have it auctioned in sotheby's in new york but the kennedy family blocked the sale. she found a difficult way. >> google closing in at $1011 a share. trading up after-hours, $1014 this thing is continuing to bo up. we asked you on twitter and facebook if you think it is worth a thousand bucks a share. terry told us, i absolutely think so. only a matter of time before they're more popular than apple. liz: number one thing to watch, oddly enough because it is not last friday of the month, september employment a report will be released 8:30 a.m. eastern time.

it was postponed because of the government shut down. economists expect non-farm payrolls expect to rise 180,000. david: positive or negative, what do you guess? liz: positive. david: "money" with melissa francis is next. melissa: i'm melissa francis. here's what is money tonight. innovation in arizona that could completely change the energy industry. it is being closely watched by expert everywhere. arizona public service's vice president is here. we'll tell you if this can lower your bills and put money in your pocket. plus it is franchise friday! i love it! we're talking health inspection horrors. your bottom line can live or die based on these ratings. we're getting you one step closer to the franchise dream. well, my dream. "who made money today?" they are making history. you can easily search their success. not sure who it is? watch to find out. even when they say