tv MONEY With Melissa Francis FOX Business October 19, 2013 12:00am-1:01am EDT
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charles: does the rally continue? >> yes. >> a little bit of a pullback next week. we have to come to guess? liz: positive. david: "money" with melissa francis is next. melissa: i'm melissa francis. here's what is money tonight. innovation in arizona that could completely change the energy industry. it is being closely watched by expert everywhere. arizona public service's vice president is here. we'll tell you if this can lower your bills and put money in your pocket. plus it is franchise friday! i love it! we're talking health inspection horrors. your bottom line can live or die based on these ratings. we're getting you one step closer to the franchise dream. well, my dream. "who made money today?" they are making history. you can easily search their success. not sure who it is? watch to find out. even when they say it is not it
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is always about money. melissa: our top story tonight, it is the holy grail of the energy industry. how to store electricity once it has been produced. like saving solar energy for a cloudy day. a new project with giant mirrors in the arizona desert is currently catching the heat from solar panels and holding it so it can be used anytime you need it. the process is very closely watched by experts as a possible game-changer. here to explain is pat dinkel, from arizona public service the company with the cutting-edge technology. we have nick lori is from the heritage foundation. pat, let me start with you. how does it work? explain it to me. >> melissa, you did a nice job at front there. melissa: thank you. >> that is good thumbnail. really traditional generation
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uses a lot of it uses steam to turn turbines to create electricity. it is helpful to think about that rather than photovoltaic solar energy. what this does is use about three miles of large mirrors to heat up an oil and create steam then which with the use of a turbine. to your point the big thing about this, i'm really excited about is in the middle of that process are large molten salt storage tanks which allow to us use the steam whenever we want. we have flexibility. that is not something you traditionally see in renewable energy. we're very excited about that. melissa: that is the problem. when it is very, very sunny solar power is fantastic. when it is nighttime or cloudy it is not. the problem they always say you can't store it to save for other times the same problem with wind turbines. how expensive is this? that sounds like giant mirrors, sound very expensive. >> you know, generation is expensive. i think it is easy to miss that
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when we look at cents a kilowatt-hour for the electricity we use at home turning off lights. but all generation going forward is expensive. the nice thing about this there is really great value in the solar power plant. and the reason being is, if you look at the southwest united states, we peak at about between 5:00 and 6:00 in the summer when people have their air-conditioning running and turning the lights on. businesses are running. solana gives us flexibility. can run full out at 5:00, 10:00, and midnight. the other renewable resources can't do that. so it is a really great value for us because it gives us the flexibility we get with traditional resources but we get a renewable resource. we don't have to worry about changes in gas prices. don't have to worry about environmental policy changes. it's a great resource. our customers are demanding it womb very happy and exciting to put this in our portfolio. melissa: solana is the name of
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the "project x" in case people didn't get that from what you are saying. you have tremendous amount of sunlight, very strong sunlight. where else do you think this is a great idea? >> your question is a good one, melissa, because renewable resources a very much a regional situation. melissa: yeah. you have to harness what you have. >> that's right. but you look at the different resources. you know you talked about wind in your intro. wind's a fam noll resource in certain parts of the country and they can produce electricity very inexpensively. arizona is not the best place for wind but we're a tremendous place for solar. other places will not be as good for solar. we have to look at it kind of relatively. new jersey obviously has done a lot with solar. certainly though in the west and southwest, solar is a something of a no-brainer. photovoltaic panels have decreased. solar thermal technologies continue to evolve. and it certainly makes a lot of sense in the south and southwest, there is no question
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about it. melissa: pat, thank you so much for coming on. it is really interesting stuff. we love the technology. thank you. >> thank you. melissa: let's turn to the energy economist for the heritage foundation. you heard everything that came before you. i want to drill down on the dollars and cents what he is talking about but i respect the technology but it has to have price parity in order to make sense for people at home. what do you think of the dollars and cents behind this? >> well so far solar is lagging behind on the dollars and cents. if you look at current cost of energy as well as projected future cost of energy, natural gas and coal are much cheaper, sometimes twice, solar is twice as expensive as thee sources of energy, not to mention nuclear and even wind are cheaper. so it has a long way to go to reach cost parity. when it will reach cost parity they won't need subsidies to artificially prop up their industry. melissa: sure, without question but does this get you closer? we're looking cost of building operating a plant on the screen. this is new technology. it is one reason it would be so
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much higher. solar thermal, 26.2 cents a kilowatt-hour. based on building a plant at $2 billion. regular solar is much cheaper, 14.4. a lot has to do with initial buildout and technology. coal though, still way cheaper, 10 cents a kilowatt-hour. and natural gas with all the fracking just has become so cheap. so does this get them closer, solar? does this get solar closer over time to finding parity if you can store it? you. >> know i think it does get them closer in the fact that they're dealing with this problem of intermitt ansy. this hopefully can resolve that. but there's still a long way to go in terms of reaching cost parity. as you mentioned these statistics come from energy information agency, a governmental organization that doesn't is any stake in the game which energy source succeeds or fails. so i think that it still has a long way to go and again, the more innovation that occurs the more entrepreneurial activity
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that comes in the renewable sector is a good thing but again, there are other reliable, affordable energy sources out there that it has to compete with. melissa: absolutely. but should investors be excited about this? they are, i want to give them credit. they are tackling one of of the biggest problems that has been out there with renewable resources. i have been outstanding at wind turbines where you're looking how much energy is generating and it is zero because the thing isn't even moving fast enough to generate enough energy to make up for the energy that is going into keeping it running. so i have to applaud these guys for trying to come up with a way to harness solar energy when it is actually out there and working. do you think that investors should start to get excited about this or is it too early? >> i think it's a little too early. i'm not an investor. so they can make those decisions on their own but when you look at those cost differences, what i want to see whether consumers really want this when the investor tax credits go away, when the loan guaranties go away
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which solana was recipient. we've seen failures with the loan guaranty program and some of these renewable portfolio standards go away that mandates a certain percentage of our electricity has to come from renewable sources. what i want to see them compete in the marketplacing to be successful that way. i would like to see innovation. i would like to see costs driven down for renewable sources but it should be done without the help of the taxpayer. >> nick, thanks for coming on. we appreciate that. >> you bet. melissa: we love the technology but want to keep it real from a money perspective. next on "money," steve cohen's sec scandal could be ending with a deal in the works. hard to belief he is caving. making money in ways you never thought of. south korea as a safe haven? he says yes. but we have five things that you may have never ever considered. they're even crazier. keep it right here. m.o. "money" straight ahead.ñ7
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raising the white flag to the feds agreeing to pay a penalties more than a billion dollars. details out saying the fine would be biggest ever in insider trading case but could be worth it to cohen since might keep him out of jail. here to break it all down business law attorney seth barren swag. and our own charlie gasparino who has been on this from the beginning. is this over, charlie? is this the end of the line? >> i don't think it's a big deal. justice department wants two billion out of him. they want some concession of guilt. this is guilt of the firm. has nothing to do with him personally. and that's where it ends with this. he wants to give a billion. so they reach somewhere in the middle. melissa: big piece has to do with the sec. that is the big deal. >> we'll see what the about bute driving the bus is not the u.s. attorney for the southern district. it is the securities & exchange commissio. they have the hammer that steve cohen fears the most and they
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did, not even on a civil fraud charge. did it on failure to supervise charge. they're seeking a lifetime ban. melissa: the lifetime ban. that is a big deal. >> that is what steve cohen's lawyers are trying to do. they're trying to persuade the sec to somehow modify to take less than that. i don't think they will go for it that will kill steve cohen more than anything else. melissa: seth, do you think a lifetime ban is in the offing? >> i think that's a great point and it really goes to one of the lesser discussed aspects of this whole story. this is very complicated situation. it is historic and a landmark moment for the justice department. it would be as you said the biggsest settlement in this type of case however it is complicated. the only way steve cohen wants to wrap this up if he can mop up all the legal issues into the same settlement bucket. melissa: right. >> as charlie said has to include probably two things to be happy about cuting a check for $1.2 billion. one he has to have assurance the criminal liability is dead letter. i know that might already be
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looking good for him but that has to be put to bed. two, this sec case is very important. potential lifetime ban and they have to scoop that into a settlement bucket. these discussions are complicated. i agree everything has to be bought together. >> i don't think the money is that big of a deal to him. i don't think he is fretting. melissa: there are reports that he is selling two andy wore who paintings to pay legal bills. i have a hard time believing that. >> i don't believe that either. melissa: doesn't he have enough cash around? >> like most traders involved in the art world, they trade this stuff he is worth $9 billion. $8 billion. this is not about $500 million. this is about the lifetime ban. and i think that, and the other thing is, i don't think the justice department will ever give him a clean bill of health saying we'll not go after you personally. i think that will continue. the chances of them going after him personally are low unless someone flips. looks like matthew mart tome,
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one of his ex-portfolio managers is not flip flipping or michael steinberg, another portfolio manager, his trial is coming up in november. we need to ask the sec about, they probably won't comment, this is their thing will they modify the lifetime ban. steve cohen, i know people that know him, he is telling people that is what is killing him. he wants to come back and raise more money. melissa: seth, do you think there is any chance what serve he avoids the lifetime ban? seems like he is lucky he will stay out of jail? he will not avoid the lifetime ban. >> well i agree with charlie that is an uphill battle but i think it's a real possibility. melissa: really? >> sure, it is possible. the government, both sides have motivation to make a deal. the government is looking bringing in 1.2 or $1.4 billion and in these kinds of white-collar settlements there is duty of cooperation where they would get an understanding they would get people to roll over on mathew martoma. melissa: don't they have to say we threw this guy out of
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trading. we went after him. he was dirty. we took all the money from him and by the way he will not manage money again, don't they need that? >> they do. that is the irony, but don't be shocked if they close the deal. there could be a wrap-in with the sec if that is the case not only people point out what you just pointed out irony. big fish gets away and sandberg and martoma would go to jail. >> this is just my two cents. i'm not an attorney. i covered this for a long time. i wrote a book about insider trading but i don't think the sec caves in. i don't think they get anything out of it. melissa: you think they hold out, lifetime ban, agree with you. >> the justice department doesn't care about them. they don't do that. melissa: sec has to throw him out of tradeing. >> he was just indicted. justice department said it was variable magnet of insider trading. sec says this is firm out of control and you don't ban him
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from the street? melissa: a lot of people believed that for a long time. >> people ask me if steve cohen committed insider trading? i just tell you this. everybody that knows about that, every investigator believes he condoned it. maybe not did it but condoned it or create ad system. melissa: that is how people on the street and people close to this absolutely feel. guys, thank you so much. coming up on "money," you think heard all the ways to make money? how about south korea as a safe haven? we have five ways to that you never dreamed off. health inspection horrors, they can kill a business. we have the inside scoop what to do so your franchise is an a-plus. do you ever have too much money?
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melissa: this is the reason you watch "money." which have our money here. if you think you heard it all all the ways to find big returns, think again. have you considered south korea as a safe bet? according to analysts from morgan stanley it is the new safe haven for investor. far tamer than what our next guest came up with. jonas max farris. cofounder of maxfund.com. a fox news contributor. i need safe haven for our "money" money over here. trying to figure out what to do with it. korea, italy, not what you would think of. what do you think? >> traditional safe havens, switzerland, luxembourg. everyone knows their safe havens and currencies are overpriced and yields less than 1%. it is safe but won't make any money. italy is not considered safe. it is considered the next greece but reality it is not the next greece. get a normal yield, 4.5%. melissa: why do you think it is
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not the next greece? >> because it is not, i'll tell you why. if you ire row fell apart that is the greece risk. they have legitimate businesses to export. they will benefit -- melissa: olive oil or mafia or? >> italy deappreciate their businesses will export and ben fit from cheaper currency. tourist volume would be so high, travel there cheaper. i'm not saying it wouldn't be in ruins if they left the euro. they have a doomsday plan better than other countries in the area. melissa: okay. south korea, i don't know that seems like a little bit of a flyer because of the neighbor to the north. not totally, dennis rodman is the least of his troubles. >> there is that. there is political risk. consumer is leveraged as you saw in the damsing video where people spend money. financially -- melissa: is that, like an investment term? >> yes, consumer culture spreading into the area. also good for the economy but has potential pitfalls to investors. their government though is very sound taxwise, financially,
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politically, et cetera. so. melissa: i will give you a couple of my dollars for that. i like that idea. your nex one i think is genius. forever stamps. >> yes. melissa: there is arbitrage in forever stamps. i thought about this people thought about this the rate keeps going up and up. they say you can buy the forever stamp. buy a million forever stamps. unless the post office totally goes out of business. we keep propping them up. seems like that will happen forever. >> this is shawl investor idea. not institutional money or hedge funds at the post office. forever stamp is not indexed to inflation but poster stamp. when they raise a penny this is 2.7% return. this some cognex day. load up. melissa: sell them on ebay? >> you could buy your own, the ones you need over the next few years and lock in. you know you will beat inflation probably. that is a pretty good return. tips, institutional product, do not beat inflation anymore. they have a negative return.
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it is hard, say global forever stamp for the big players could buy them for $1.10. don't jump around with the 46 cents. melissa: right. is it illegal to sell them on ebay? >> i don't know the answer to that but a lot of opportunities are borderline. melissa: that is true. a lot of opportunities are borderline. i love this one, walk around the building if you live in new york and sell forever stamps. lumber. will give you something for forever stamp. i like that. lumber and timber. what is the opportunity there? >> okay, once you get into collectibles and things alternative there are lot of problems. storage costs. pay collectible tax rate. then there is half. but if you have the landnd get to it in theory you can plant trees. melissa: that kind of lumber. >> big players are going to buy. just buy land. that is property tax costs and other problems as well. melissa: okay. >> talking about you got dead land. you could plant the walnut tree. 50 years later. >> got really honk horizon time.
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melissa: give me last one. marijuana. private equity looked for this. investors have to be down with it. legal in washington, colorado. >> i don't know the law. i will say for small farmers there will be opportunities. there is already farmer tax breaks. melissa: yeah. >> you've got land. i think they will let you grow it on small levels. you have to research this one out to stay out of prison. if you want something that is little more on the level, treasury direct i-savings bonds. individuals buy those. they will always beat inflation. they don't have coupon payments if the government defaults until you cash it in. like zero-coupon bond. melissa: that is really boring. i will not give you any dollars. >> can i have one for the weed? melissa: two for the weed. i want stamps and weed. italy, i don't know. >> smoking pipes. melissa: that is not a bad idea. you are full of ideas. what a genius. >> i'm an investment advisor. melissa: thank you. i loved it. that was good stuff, right? big news out this week that
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twitter will be trading on the new york stock exchange instead of the nasdaq. our very own tom sullivan has a few words for us on the business hyped that move. i love jonas, right? >> back in the day seemed like place to be for a tech company was over at the nasdaq, but this week twitter made it official, courted by both exchanges but chose the new york stock exchange instead. what i don't understand is all the guessing where twitter was going to go. like i said it used to be tech and nasdaq were hand in hand but the new york stock exchange really shouldn't be too boastful. it isn't that they're such a great place. simply the nasdaq has been besieged with all of things, tech problems. in fact they had to pay a 10 million-dollar fine for messing up the facebook ipo because of, what? computer glitches. it wasn't as bad as the obamacare rollout but man, it was almost there. most importantly it gave facebook their big shiny, new client, lots of embarassment. i think folks at twitter noticed. the real kicker was, this past
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summer when oracle jumped ship and moved its listing from the nasdaq to the nyse, the wiser and older technology company must know something. so with all of the nasdaq computer problems and oracle moving its listing, why would anyone think twitter would go anywhere else? melissa: all right. be sure to watch "the tom sullivan show" this weekend. catch it on saturday and sunday right here on fbn. up next on "money," it is franchise friday! the next step getting your business off the ground making sure you get a grade from the health department. would you eat a place with a low rateing? me neither. we have hazards to avoid for those in the know. plus, "who made money today." with their kind of money they probably don't care if people think they're evil or not. stay tuned. find out who it is. that was a big hint. and french fries coming up. when we made our commitment to the gulf, bp had two big goals:
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help the gulf recover and learn from what happened so we could be a better, safer energy company. i can tell you - safety is at the heart of everything we do. we've added cutting-edge technology, like a new deepwater well cap and a state-of-the-art monitoring center, whe experts watch over all drilling activity twenty-four-seven. and we're sharing what we've learned, so we can all produce energy more safely. our commitment has never been stronger.
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♪ melissa: it is my favorite day of the week, "franchise friday." today we are tackling the hazard of the dreaded health inspector. did you know in your city restaurants are required to post the ratings so that a customer can see them. usually right in the front window. we took to the streets to find that people would dare enter a restaurant that did not have an a rating. watch this. >> it it was an actual sit-down restaurant, i think that would be a problem. if it was like a deli, maybe not >> not important at all. melissa: really? >> closed down, yeah, it does not matter. >> we have a friend, that is all she bases her opinions by, and she does not go anywhere unless it has an a-rating. >> i guess it -- now, i would still probably go in. >> good tasting food, but in
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knows how many rats are in it. melissa: most people also answered. franchise family. how to make the grade. the subway franchise owner. in honor of tom nancy, and for the voice of the franchise, the ceo. send us some fat burger. thank you so much. let's start with you. help out -- how powerful? you can make a break your business? >> a health inspector is god. he can shut you down, keep your open. that is the reality. it is the most important thing anyway. melissa: you don't want to get sick, but there is of long way between how picky health inspector is and people actually getting sick. for example, have been to your restaurant and it is pristine. went behind the counter. it is flawless. you are still terrified of this. even a lower grade can really
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turn people away, although some of those people we talked to are willing to go eat anywhere. >> exactly. we look at it as a partner. theyre your partner. those of the same practices that you want to follow in the stores back. melissa: what do you think? are you nervous? you are getting ready to open your restaurant. i'm going to hide it to be read out rather take a fine for hiding it and not having it out there. actually putting it up. but you may not know, and i did not realize. that is the lowest grade you can get. means that you basically have rats running through the kitchen. are you nervous about this? >> not really. kaj will be nervous when i start getting them. i just got this yesterday, but i have been working with the health department already.
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in our township you have to get to the health department prior to the construction department and and and all kinds of specifications on your equipment, what type of walls you're going to to make sure that everything is up to code. melissa: did you try and drive them? absolutely not. you would never admit that on television. what do you do? you have all of your franchisees' out there. what do you do to make sure that they keep the brand up to standard and that they are getting those a's and not the seas. >> this is really important. we have the franchisees' in the restaurants go through a checklist, all different times during the day. you know what, technology is helping. they have come out with applications on ipads with a franchisee goes through in 6-degree temperature, refrigerator, cooler, and all different kinds of things that they have to make sure are appropriate. the same thing that the health department would check, and that
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data uploads to us live real-time so that we now you are checking the restaurant. that is a new improvement, and it is fantastic. melissa: toupees for that? the software, and you have somebody at your home base that is monitoring. >> the franchisee wouldn't buy it the old-fashioned way. but now we can tell that they're going to the process. it is fantastic. melissa: what is your relationship with subway about this? are they giving you ipads and doing the same thing? >> i cannot speak for the technology side, but i know that they offer a lot of training. the end of the day you have to train your employees. we sponsor employees to go out and get certifications. we try to do that for education. melissa: how are you preparing for this? are you hearing these ideas? you like it. your eyes lit up. >> i like the idea. basically the ipad is much more
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technology. i learn something new just a second ago. melissa: we were asking everyone to come up with the incident that they have had, and no one wants to because we are on television. but you had one where you were falsely accused in a santa barbara restaurant. someone got sick and they're trying to trace where it came from. this is a lot of leverage. when someone is unhappy with the restaurant the first and it is put up a mile, i saw a rat, roche and tried to slam you. that is the biggest thing you can say. tell me about what happened in santa barbara. >> this was several years ago. someone got sick and reported that there were sick. there were navy seals. so immediately we're checking the box, the drawers. the refrigerator is the right temperature. everything checks out. we have all the documentation, but they are still sick. you worry that this will be on the 5:00 news.
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and we come to find later that it was the navy ships and sailors to ready and at other restaurants and there were all sick which means that it was a gallium the ship where there was a problem. food borne illnesses kent eight to 12 hours, not right away. melissa: the lesson that you learned as a restaurant owner you have to be clear in terms of your process, what you do on a daily basis, keeping records in being able to show and prove later that you have done everything right. look, it was not us. that is the take away. >> definitely. making sure that food logs of there. the daily food log in the morning and evening. melissa: go ahead. >> one thing that is important is, franchise owner, franchisee. franchisees' are worried that the franchise or comes in to inspect or is keeping tabs on things, but it is not that kind of relationship. the index sank to my what you in my restaurant because i know
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that you are making sure the other guy does not have a problem that reflects poorly on made. melissa: i have been so patient waiting for my gun at. when is it coming? >> hopefully within two to two and a half months. melissa: excellent. thank you all very much. i will enjoy my fat burger now. delicious. right here. all right. next on "money," power of positive thinking. a new study says a negative mind-set may actually give you an advantage. you have to you why. we will break it all down. the at the end of the day it is all about fat burger that i will be done this break. i will be fall when we come back. ♪
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and new study shows that playing to your president -- pessimism can be a big positive. do you buy it? is today's money talker. here to weigh in, consultants this is interesting. they looked at darts, doing all kinds of things. they found that it is sort of like if you anticipate everything that could possibly go wrong you compensate for those things. you are the doctors. we will let you go first. >> i call that a risk assessment instead of thinking i know it will just get done because i am thinking it, i am willing it to look at what can go wrong. is why you prepare yourself and it is that a word, adrenaline. the adrenalin kicks up when you have that kind of thinking. melissa: but dennis is envisioning his next answer. he was studying his papers was you were talking. did you picture yourself saying the smartest thing ever. >> the thing about the study is first of all, the elected people
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were throwing darts, drying, and adding numbers in sequence. that does not equate to the same as success in business. number two, what the story releases when you look at it is if you are a negative person who is kind of pessimistic, positive thoughts cannot help for. europe was a person who is up the negative cost of help you, so to each his own. capitalism is optimism monetized. you don't invest unless you think good things will happen. i'm motivated by the fear of failure, and security for but incredibly an upbeat and positive as a person. melissa: at love that about you, dennis. >> i think it is a combination. it reminds me of on the negative side their is a line. victory has defeated you. i think that you can become complacent if you just believe that things are going to go well. you also have to evaluate the possible negative outcomes and build a strategy around those. melissa: it is interesting. they looked at different studies
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coming 80 percent of top ceos are optimists. however they define what an optimist will be, but more cfo's were pessimistic when there were looking out for what could go wrong. i think it goes into what role you are in. if you are in anchormen you are an optimist. you have a fantastic producer, jessica, behind-the-scenes the key for every pitfall and fixing it. >> that is why you have a celscf0. they both have to balance one another. that is what we need to do. melissa: would you were saying, identifying who you are and playing to the strengths. >> overall you want to be an upbeat person. insurance salesman. upbeat guy sold 37% more than pessimistic. and there are. run that screen. there are negative thinkers. take a look. there is pachysandra. of course, she knew the world was ending and no one would believe her.
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chicken little. melissa: the world ended? >> murphy's law. whenever can go. melissa: wait too well. >> the york. while disney. he depicted the meltdown, but he never made any money personally from what they understand. he did not get rich. and then you have the man making hundreds of millions of dollars by being pessimistic. melissa: there are those people. didn't he predicts ten of the last two recessions? >> that happens when you are a pessimistic person. >> always looking for the other shoe to drop, the disaster. >> what they're saying is you cannot just be in that mind set of if you will let it will happen. you get too relaxed with that. you have to have the adrenaline pumping to be have to look get where things mayo wrong. as u.s. st., find the common ground. that way you have that upbeat
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attitude that the same time don't take anything for granted. melissa: i have to ask you because you the doctor. the whole sports psychology. you envision yourself hitting the ball. you envision yourself getting a been getting the perfect beach. you don't think about that you may drop the papers, may spill coffee in your speech, forget that you have to focus cannot visualize yourself succeeding. is that all b.s.? >> it works, but they're is a step because before that. preparing as much as possible. at some medical students all the time, don't worry about what can go wrong. as long as all your energy goes towards preparing yourself walk in there and do your best. >> one other consideration, up the people and pessimistic people, what people would you rather have that your company? to you want a bunch of whiners who are negative about everything? do you want some people who are happy with what they're doing? melissa: happy with what they're doing, but i won a pessimist out there is looking for what will
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go wrong and is anticipating those disasters and making sure. yes. i mean, a role for that person on every ship in every company. you guys, by the way, do you all consider yourself optimists? >> as much as i consider myself to be an optimist, at the end of the day when i am preparing a proposal, i am stressed. i am looking in what could possibly go wrong. i start with the belief that i can get that client. you have to start with the belief. if you have to be realistic. >> i have a slogan, prepare but don't despair. >> if the gloves don't fit, you must acquit. melissa: sense right. the other funny thing is that no
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friday favorite, jerry guy randolph. thanks to both of you for joining us. hard to believe that there is a new vice you need to be aware of. a new study says it is as addictive as cocaine. you want to know what it is? oreos. rats spend as much time hanging out on the oreo part of the maze as they did on the cocaine side. funny enough, the rats go for the middle of the orioles' first, just like us. you guys have eaten oreos. who has not? a wonder if there's anyone who has not tried oreo. >> there is someone out there. >> somebody who is allergic to chocolate potful. melissa: well, there are the villains. >> well, it has clinton ended. a college you ran this research, and it was supposed to figure out, get more feedback on how highly-sugared, high-fat foods contribute to obesity. it is ridiculous because it is not going to change anything.
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not affecting the bottom lines. melissa: you are trying to talk about this seriously. >> little rat babies. >> a rice cake and an oreo cookie. come on. t's face it. i don't even eat oreos, i will pick that over the rice cake. melissa: but choosing it over the cocaine. it was as attractive and addictive is what they said. i want to know where connecticut college students got this. it was among the most addictive foods along with donuts, boston, and ships. >> and the old potato chip commercial, you can't eat just one. there is something about our mind, we cannot just pick up one of these things. everything is okay and moderation, except maybe cocaine. [laughter]
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>> especially moderation. melissa: one oreo cookie. that is that going to hurt you. you eat the whole bag in this is going to area. if i had to choose my addiction, these are halloween. my -- my addiction, i have a serious problem. you know how sick you get? that me tell you because i know. very sick. what is your addiction? >> chips and salsa. melissa: that was one of the ones on the list. if you take me to the mexican restaurant and the chips and salsa in front of me in the skinny girl married on the side, i can't stop. what about you? >> you know, when they ask me, i actually don't have addictions to food. i am totally geared. i am addicted to real estate and working out. so i and the help the.
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that's what i'm doing. melissa: completely perfect. that might be his downfall. >> we are talking about brat's trying to get bikini bodies. you can't take that seriously. melissa: of right. up next on "money," who made money? and may not have 100 zeros yet, but they hit a new high today to make history. the answer right after this. you can never have too much money or too many peas. all of this before we come back.
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above a thousand dollars per share for the first time. the largest intraday dollar gain in history. the huge rally stemming from yesterday's earnings report. shares at $1,011. wow. making it just the fourth u.s. company to stay above that thousand dollar benchmark. they each own about 24 million shares which means that they each made, wait for it, $250 million today. not a bad way to start the week. making money. anyone who owns tech giant amazon, facebook, yahoo. those companies as the peace rally more than 1%. whenever. making major-league money to my brand new. jose of radio. i hope i said that right. the cuban baseball player literally disaffected to america this past summer and has signed the biggest baseball ctract ever given to an international player. the 26-year-old claim that --
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signed as $60 million. living the american dream. that is all we have for you like you getting as in the market. thanks a lot and thank you for watching. see you tomorrow. ♪ >> none of us should be negotiating on the debt ceiling. she just the listed. john: that is what the big spender say, and they get their way, but what if this were the budget of someone you knew. john: what do you think of these people, making 24,000, spending 35,000, almost 11,000 in debt. >> get there priorities straight on what they need to be spending and saving money on. john: this is the federal budget. i just took zeros of. suppose america were a person. >> i would like to raise my debt limit.
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