so sign up. >> money with france france is next. -- money with melissa francis is next. melissa: when your business or your brand is in crisis mode you need all hands on deck to get the situation under control, get back in the driver's seat. we'll show you how, even when you say it's not it is always about money. >> did you have that obamacare? >> obamacare, what's that? what's that? >> oh, it's great. >> it's great. >> it's great. >> what is it? >> i started signing up last thursday and i'm almost done. go to the website to get you signed up. ♪ obamacare by morning, why is it taking so long.

so long. ♪ we'll have catheter acts and dementia, getting on my last nerve ♪ ♪ obamacare by morning, over six people served ♪ [cheers and applause] melissa: well, obviously it is no secret that obamacare could use some help restoring its damaged reputation. it is far from alone though, in that regard, let me tell you from wall street to washington to hollywood, rebuilding reputations is big business and here with what you need to know to make sure you are in control of your company and your brand no matter what, here now two people with sterling reputations of their own of course. former treasury official, susan ochs and public relations consultant frazier citel a lot of companies need in reputation repair. we laugh at obamacare but

they're not alone. i would start with someone you both worked for sometime in your past, jpmorgan. having a tough time puting a bottom in this spiral. jamie dimon went out, paid the $13 billion. he thought the deal would end the bleeding an the pain. i'm not sure it has. what advice would you give for them to stop the pain, susan? >> they have to recognize how much frustration is among regular consumers and general public and how deep the distrust has gotten. unfortunately we're almost beyond a place where publicists and snazzy marketing campaigns. melissa: what dove this do? >> they have to change the experience and change behavior which is hard to change a glossy campaign. melissa: frazier, do you agree with that and how do you change behavior so it is tangible to people right away? i think it is more serious. they need to go out and fire the chief counsel. somebody has to take the blame and take the fall. they have tried to pay the price. it hasn't worked. i think something dramatic like that. >> no, i'm with susan, the

essence of reputation is action. you have to fix the problem first and what jamie dimon is doing, he had a meeting in britain last week with the melissa: right.in london. >> and he said, i don't want anymore bs. melissa: yeeh. >> was his message. in other words we have to raise the standards inside so that culture improves. melissa: how is that tangible to the customer? if you say the experience has to change, they're being punished for mortgage-backed securities. average consumer doesn't even know what that is. >> from the consumer perspective what they experience with the bank, which did a study back in the spring what constitutes trust in banking today. we found it is about helpfulness. not about being straightforward and full disclosure. not even fairness. does the customer feel you're on their side. banking customers across the industry do not feel that with. melissa: maybe that is true. i happen to be the chase customer. i went into the branch. they bend over backwards to help

it. we'll have whatever you can. i didn't have the right documents in the post office. i feel when you go into one of their branch anecdotally they're really helpful. you think that is not normal. >> i think it is not. melissa: they didn't recognize me. i was -- flattery will get you anywhere. >> coy just say that when i was the a the bank in 18 '60s, david rockefeller was the chairman. melissa: yes. >> and mr. rockefeller stood for integrity. that was the culture of chase. and what's happened over time at chase and other banks as well, is there's been a dilution because of all the mergers with other institutions. melissa: okay. >> so if i'm jamie, what i do if i'm jamie, i read the riot act. look, we've got to fix the internal ffrst and then treat the customers correctly. melissa: okay. >> then talk about. >> part of fixing internal might be firing some people. melissa: it might be. moving on it feels like mcdonald's is the next one.

when you look around at corporate america, jpmorgan, goldman sachs before them i think we may be done with financials and moving on to other companies out there. feels like mcdonald's is everybody's favorite company to beat up on. they're getting hit with whole minimum wage thing. they are hardly the only one to pay minimum wage for burgers. whatever it is, people take a shot at mcdonald's. it feels like that is that drumbeat. what do you do to make sure you >> they did a survey on the mcdonald's service employees,. the bottom line was rudeness. so what mcdonald's is trying to do, again, is to fix the internal culture so that they become more service oriented. and, in other words, the, you fix the performance first and then you publicize it. melissa: you think that the problem with mcdonald's right now they're rude to customers? i think it is their image as a big, greedy corporation that's trying to get rich off fattening food and not paying their workers and they don't care about people. i feel like that is the problem they have to turn around. >> they do and part of what they

have done, they tried to institute this whole healthy line. they kept saying nobody is buying it. melissa: right. >> are we supposed to be blamed for the fact people aren't buying it. some is how you get ahead of the problem as opposed to proactive versus reactive. right now what we're seeing, a lot of companies have the reputation problems they're seeing being reactive. melissa: what would you tell mcdonald's to do? give them something actionable, they're listening. >> get behind the ballot measures raising minimum wage. they should think about fundamentally how we look like we're on side of our workers? melissa: i was afraid that is the answer. that is like caving to pressure. the next terrorist comes out and asks the next thing from you. >> the problem is, everyone's a critic. melissa: terrorists, no? >> everyone has a mobile phone to tweet and facebook and blog and so on. you have to stand up for what you stand for. that's the point of all of these companies. and mcdonald's does have healthy food. and their profits have been down

lately. so they have just got to stand up for what they -- melissa: affordable meal. it is like, here we're delivering something you like. not that healthy but affordable. do one more before we run out of time. we'll have, the beebs, beebs, bieber. out, got to do a celebrity to round it out. if we do mcdonald's and do jpmorgan. you know he is out. he is at brothels. look at him, defaming hotels. he had this squeaky-clean image and you know, real young kids. now moms are like, i don't know he is at a brothel taking pictures with hookers. i'm not sure he is really right guy to be singing to my young daughter. is, does he need, is there anything he could do to sort of restore his image? should throw it away go the miley cyrus route and i did it on purpose? i'm transitioning to be adult. you're roaring with laughter. >> i don't think anybody wants to go the miley cyrus route. melissa: she is geting a lot of pr and making a lot of money. >> for him, the key is you have

to believe it. brands that are not authentic for either the ceo -- melissa: that's a great point. >> or companies don't believe it doesn't sell. you can't sell a sustainable p.r. campaign or marketing strategy if you don't believe it. i would say to him what do you believe? who do you want to be in life? is this the guy you want to be? melissa: that is best advice for our segment and anyone else having a kind of problem with your business you have to be an authentic brand and true to that brand and that the public can really smell when you're a fraud, right, phraseer? >> what they say in public relations you can't poor perfume on a skunk. melissa: you can. it will be a different kind of stinky. >> it doesn't last that long. melissa: i think you solved the problems. excellent. thank you. coming up, if it is not about money it is about respect. how getting good when you're the new kid on the block. what everyone needs to know. it is our "money talker" today. all eyes on jaguar. a big announcement earlier.

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♪ >> so nice of you to join me. have you ever noticed how in hollywood the best villains are played by brits? well soon, millions of you will find out exactly why it is so good to be bad. ♪ melissa: oh, it is good to be bad. jaguar unveiling plans today to air its first-ever super bowl commercial. it is for the brand new model f type coup. earlier today jaguar's vice president brought the car right to our studio for a closer look. so a super bowl commercial, $4 million. you reach so many people. can all those people afford to buy a jaguar though. >> well, not everyone can afford to buy a jaguar but a lot of people who are in the audience might be jaguar customers in not too distance future. it is a mass audience we reach luxury car buyers through the

super bowl. melissa: it has to do with villains. it is great to be bad. i like the idea. >> the idea of a british villain, we all know in hollywood, our favorite films, a lot of time the best villains are played by brits. everyone has the favorite villain. they are played by great british actors. fits jaggar perfectly because we're a british brand. melissa: is it dangerous to have people feel like if you buy my car, you're a villain, you're a bad guy or is that what you're after is danger. >> we're not saying villain or bad in evil sense. people want a little edge. they want a bad boy in the performance of our cars. we're a small brand. we're a bit of an underdog. when people buy jaguars they're making individual statement about our cars too. melissa: this car debuts at the l.a. auto show. how much is it, what it takes to get in it and what is new and special about it? >> we first introduced the f type. this is the convertible version. we launched earlier this year.

really a sports car segment where there is lot of standard-bearers for a long time like porsche 9/11 and others. it really upset the usual suspects this that space and creating great market share n two weeks at the los angeles auto show we'll introduce the coup version. melissa: okay. >> think of this car but with a beautiful coupe roof line. melissa: how much will it cost? >> we haven't announced price you have to wait a couple more weeks to see the car in the flesh and for the price. like our f-type convertible it will be a great value. melissa: what do you hope to get from the super bowl ad? it is such a risk. a lot of folks go out there, they spend a lot of money. you get attention but wonder if you get the bang for the buck. what would you consider success on that? >> if we connect with consumers with the great story of jaguar brand and engage in conversation not from watching a tv spot but we go on line and be part of social media conversation with

about the brand. get people looking at new vehicles. understanding what the new jaguar is all about and we're challenger, new british, modern brand. that would be success from my standpoint. melissa: you see tremendous growth in jaguar this year. 36%? >> exactly. melissa: how does that happen in a economy so you tough. are you leveraging off a lower base or how do you explain the number? >> it has to do with the product west introduce in the marketplace. we had new cars like the f-type super sports car. we had new power trains. you can get all wheel drive in jaguars. melissa: are you stealing them from other expensive brands? there are not just lot of people with a lot of money out there right now. >> the luxury car business, despite the economy being a little sluggish still, not the quite the recovery we like to see is growing. the overall automotive market is growing. people need to buy new cars because they replace them. you don't necessarily need a luxury. melissa: no, you don't. >> a lot of people want luxury cars. it is about desire. we're taking market share from our key competitors like audi or

bmw or mercedes particularly with cars like this. melissa: what is your hottest market right now? part of the u.s.? >> at love cars in california, new york metro area, florida, texas. melissa: warm weather. >> we do well in new york with the cold weather because we have instinctive all wheel drive. even when it is cold and snowing you will be able to get around. melissa: you're a good sport. it is raining. worth it to come out to see the gorgeous car. >> thank you so much. appreciate it. melissa: from the u.s. to every corner of the globe money has been ply flying around the world today even though not in a jaguar but still flying. in sweden some theaters are including unofficial feminist rating for movies in order to get an "a" for approved, a film has to have at least two female characters. those two characters have to converse. and they have to talk about something other than a man. may sound simple but some of the biggest blockbusters like all of the "star wars" movies and all but one of the "harry potter" films fail the test. we'll see how it affects box

office sales. hmmm. on to france where two of the most famous restaurants in paris apparently seat customers on how good-looking they are. former employees at cafe marley guests are seated according to strict appearance policy the better looking they are the better tables they get. restaurant owners are not commenting on allegations. i wonder if beautiful people leave better tips? that has to be important. russian president putin will travel to the vatican city for the meeting with his holiness, pooe francis. they will likely discuss the situation in syria which the pope is watching closely. whatever they talk about i hope putin keeps his shirt on. next, the first day is done but are you all aflutter with twitter? tweet me what you think. we'll toe you three reasons to stay out of this one. if you're tempted you want to hear this.

"who made money today." they made be only one that is feel like it is good to be a pc. addition after hollywood heavy weight could be adding up. keep watching to find out who it is. "piles of money" coming up. [ malennouncer ] what if a small company ♪ like, really big... then expanded? ♪ or their new product tanked? ♪ or not? what if they embrace new technology instead? ♪ imine a company's future wi the future of trading. company profile. research tool on thinkorswim. from tameritrade. reseask me whait's likerswim. to get your best night's sleep every night. [announcer] why not talk to someone who's sleeping on the most highly recommended bed inmerica? ask me aut my tempur-pedic.

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>> we have a went into mcdonald's they told me i don't deserve a break. [laughing] that is the story of my life, no respect. i have don't get no respect at all. melissa: awe, respect, like rodney dangerfield. everyone wants it. not easy to get it especially starting at a brand new job with a group of coworkers to impress and a corporate culture to decipher. how do you start off on the right foot? what should you never do? our "money talker" panel. they're ready to help you mine the obstacles.

tony sayegh, arthur aidala are here. they're popular in the work place. so they know exactly how to manage it. "u.s. news & world report" came out with the list telling people what to do. quantify the as a results and show you are adding measurable value. is that nerdy or arthur you look skeptical. >> adding measurable value. melissa: yeah. >> most important thing is quality of your work product. you could do all the right things to get your respect but if the ultimate product isn't what it should be, you he is nice guy, getting in on time but this stinks. melissa: you do a great job and shove it down your colleagues throat and make a bunch of money trading you alienate them. that is good work product but you're a nightmare at the office, tony. >> obviously props with your boss. this has two parts. how do you make the boss happy versus colleagues you have to deal with more day-to-day basis i don't right. >> it is about relating to each other and validating each other work product. not that you got the big score

and rubbing it in someone's face. great that you did that last week. you have to build bridges. >> maybe goes with tip number four, take a genuine interest in others. what do you think? >> that is all mercedes. all mercedes. >> give me a break. >> said take a genuine interest. >> any communication i have and i think that is wonderful but you can come across like maybe a little too familiar. oh, my goodness, your children, your children, your husband. i mean don't cross that line. keep it professional. >> urining, your bling. your hair. >> keep it on professional level. melissa: one. other suggestions make others look good and share credit with your colleagues. i don't share credit. >> come on, every ballplayer. just won the super bowl. i didn't do it me and a team. melissa: they don't really believe that. when you hear, when a-rod said something like that, if he ever

did, did anyone believe him. >> he is not popular with his teammates. >> he is one of my clients. cut that out. >> you cut it out. he stinks. >> there is a fine line. more of the bigger things, when there is piano be moved for the work place, don't reach for the bench or stool. get a lot of people to move the piano. >> what you're saying, you need to be able to connect with your boss. sometimes you've got to move ahead of the pack to make sure you're successful. that talks about making sure -- [making kissing sound] melissa: you do that and colleagues may undermined you at next turn. they will trip you walking out of the office. >> it's a work place. not a charity. you will not give up and hope you promote and move forward. >> i think arthur is blowing kisses at us. >> i was blowing kisses. >> i thought it was more toward me. if my company we have a term we call diving for the loose ball. that is something ingratiates

you to everything. to your point. be the guy to help out a colleague. be the one on a task on the floor assigned to more than one person. >> have a loyal cake. have a little muffin with a candle. >> that is a good way to ingratiate yourself. >> food is love. so -- >> food is love. i'm sicilian. food is love. melissa: buying everyone lunch or something. >> martinis at 4:00 on friday. a hello of a lot better than the doughnuts. melissa: you could. you might get in trouble with the boss if you're handing out martinis. >> my boss use to go like this, artie. reach into the side pocket ann took out 20 bucks. go out and get a case of beer and put it in the middle. this is one of the days -- >> wow. melissa: were you popular when you brought it back? >> i was insanely pop roar. especially with the chicks. -- popular.

>> i didn't even know where to go with that. >> go wherever you want. >> what do you not want to do? you're new. getting a good impression. what is big mistake. >> bragging. non-stop bragging. that is just, my home in the hamptons or this place or my car. who i know. yeah. melissa: that kind of, you think you're trying to impress people and show how important you are and show great places you work before and people in industry but you're really doing is irritating everyone. >> exactly. >> what we talked about with mercedes. ease into relationships with people. don't violate bondaries people naturally have. try to be all their best friend on day one and know all their kids names. >> simple thing, i learned this from mercedes the hard way -- >> learned a lot from mercedes. >> pooo hygiene. got to wash and need to use soap. you know you got -- >> what does that mean? >> mercedes and i have been in some tight corners and

sometimes -- are you saying mercedes smells? >> very important at the work place to, you know, smell nice. bad breath. melissa: why do you point at me when you say that? >> why do you think i'm sitting so far away. spoke to the producers. melissa: oh, my god. >> ingratiating with you. melissa: arthur is banned from the show. other two are welcomed back anytime. >> you said to keep it lively. melissa: oh, my gosh. up next. the talk was all about twitter. are you in or out. we have one expert with top three reasons to fly far away. do i have bad breath? i need a mint. what is happening here? i don't know about this. constantly putting out fires. so i deserve a small business credit rd with amazing rewards. with the spark cascard from capit one, i get 2% cash ba on ery purchase, every day. i break my back around here. finally soons recognizing me with unlimited rewards!

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little blue bird can continue to soar. my next guest says there are three reasons why you should not buy any of you are tempted right now watching this. founder and ceo of training the street. number one reason, hard to believe the growth story. quite astounding and staggering. melissa: trading at 73 times revenue in the first three months. they don't have any earnings. the average salary it -- base3 salary of their losses at the same basis revenues. there is a lot of embedded in interesting things that he could make money off of..3 they have a lot of people cotton . you don't think they can make that into enough revenue?

>> if a normal company, phenomenal team. if you map out the growth trajectory. 600 million, at these very, very dollars. in number two reason. melissa: dangerous to follow the momentum play. this is when the average person sitting at home right now says maybe i should go buy it. no? >> well, momentum is a very dangerous game. set up and psychology, much easier to buy into a winner and then to sell a loser. so if things are going up it can be tempting to do that, but it -s almost like you have to be careful. there is siren singing that you

should be worried death. let's get tesla, another momentum play. the numbers this year from an operating standpoint or actually better than anticipated, but it did not meet investor expectations. melissa: but you have made money , against what -- i mean, everyone is saying what you are saying and does not make sense, they're only 50500 cars. it's nothing. but people in it are making money. >> if you bought in at the ipo, 26, you have a 73% return in one day. that's great. if you buy nl and 45, that's a different story. it. melissa: this scarcity affect. that is your number three reason. what does that mean? >> well, there are a lot of people chasing fewer shares. the river this week was that three-fourths of the shares were going to be given to 30 institutional investors. trying to establish a core fundamental long-term basis. the best way. if your data that circle, if

you're not in that group their is a scarcity of fewer shares runaround. melissa: you don't think investors will hang on? for who they gave it to those people. >> you want to have a stable investor base. long-term fundamental investors. you don't want traders were flipping and turning it over and flipping to the stock. melissa: what is the price at which the stock makes sense to you? i mean, priced at 26, closed today at 44. we saw it go as high as 50. what do you think? at what price does it make sense? a lot of conservative people, there you go. a lot of conservative people say 30. is that still too rich? >> for me personally, but i also @% my business teach fundamental analysis, looking at cash flows, trying to discount bats to cut

back feature of the assumptions. it is pretty aggressive to justify that. i do think it is a phenomenal company, but you have to be with the mind of aid is momentum. the buyer beware. as it rides at the my want to take up some of your profits. be careful. it might be a bumpy ride. melissa: and separate the brand from their ability to make money. every company it is out there tried to sell something, every shell that is trying to be the watch has an ad, handle, they have built a brand that few %-it does not mean it will make money off of it. >> a separate thing. yet to take a good company verses against doctors is a good price verses a good value. i don't think the price right now is a good value. i think it will be -- for me it would have to be south of 30 which i don't think is reasonable in the foreseeable future. melissa: that you so much. great stuff. it was definitely a big day. robert gray has been live at the

newly public company headquarters all they pilot -- following every to can tweet. what is the sentiment out there? >> well, they are not really very forthcoming in talking to us. they have very much kept inside most of the day. most of them arriving before sunrise billing in to work. one woman did tell me it will be a fun work day, and that was about all i could get out of them. bloating in for the party. there were all doing what else, but tweeting of the pictures of the party, a huge screen, the food and everything, the new york stock exchange, the opening bell, of course chief executive was running the belt. of course, the first trade. they were all hashed tag rain was the popular handle there. speaking of the ceo and a couple of former ceos, certainly raking in as they went public. the chief executive, about seven and a half million shares. imagine when they started he was

worth 191 million which only went up from there. one of the co-founders and former ceo, to between half million shares. he was getting about $1 billion by the closing bell. another former ceo and co-founder. he was the largest shareholder. $26, they raised. out of that, it works out to about 30 million per character. back to you. melissa: i imagine you have gotten some once. are there -- is there a lot of jealousy? what i think about the people in they're celebrating with all the money that they made, i am a little jealous. >> yes, there was definitely some. some protest up front. a couple of times. protesting this sweetheart tax deal that the city gave twitter to move into headquarters here in the central market district

and protesting the fact that these newly minted million shares and driving a palm prices in complaining about lack of affordable housing. we should say that city officials have stopped by. you can see that this area is revitalizing a bit. that is what they were hoping for. you can see the business is right here including an apartment complex directty behind the camera. so you can see, there is vitality going on in the standard. that was what the city was open for. some of the residence not necessarily thrilled with the result. melissa: thank you so much. coming up, too cool for school. you have to go straight to the source. the young guns making moves. you may not even know about them in. it is part one of our new series spotlighting college investment clubs. at the end of the day it is, after all, all about "money." ♪ [ male announcer ] this store knows how to handle a saturday crowd.

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melissa: we are kicking off a brand the series tonight, heading to college campuses across that campuses to pick the brains of the best and brightest. we want to get their take on twitter and what the nexx big investment might be. our first up is the darden school of business, university of virginia, the investment club manages nearly $8 million of the school's endowment. good for them. two of the members, thanks to both of you for joining us. let me start with you. what do you think of that twitter ipo, did you feel like you wanted to put any of your a billion toward there? >> at think is an attractive area to look at. we have seen recently their run-up quickly over the course of the day, and that think that is what we saw today. from an investment standpoint, we did not jump in on the ipo in this something we might look at down the road. melissa: we just been a whole

segment on how it is overpriced. what price makes sense to you? >> we have not looked at the company that closely. i think personally for our fund will look at fundamentals and like to have more than two the three years of historical data. underlying fundamentals of a company in least five years. we did not even consider the company for our portfolio. melissa: it sells like you guys don't like to jump on the ipo bandwagon. >> it is something we are careful of. yellow long-term focus for our funds. taking about hat, we like to fundamentals bottoms up analysis and think about how the company is position relativv to competitors in the long run in the industry. melissa: of the you can miss out on things. for example, up 352% verses the ipo. that is a prettied return. you missed out on that if he did not go for a new company. >> in that think it is an interesting comparison to make.

visa is a different industry with the different business model. twitter is competing for advertising dollars. so i think there may be from my view and edit level of risk around twitter. that is one of the reasons why i am not as hot. melissa: i like that. what i you looking at? what do you think is the next big hot sector? >> what i think is particularly interesting is american energy, the idea that we could be energy independent in the next few years. i think it is obvious to let companies that are getting in there, but then more interesting , derivative companies like infrastructure, railroads, storage, pipelines. i think for long-term growth you want to look at those derivaaive place rather than the pure name. melissa: you guys are so practical. when people are looking at energy plays when you get a lot of investors look at solar, new energy, green energy. that is what they hear people talking about.

you are talking about traditional. it's as basic as you can get anyone saying go even further and that and for the guise of making that possible, whether gestation. do you agree with that theory or are you pushing for the great energy and the new energy? >> at think there is definitely room to look at, but it is something that is in your industry, and new business models. it's something that we evaluate carefully. again, the longer term it's something we're thinking about and evaluating certainly. but some of the dangerous seeing in ssme of the energy and energy infrastructure may be more attractive right now. melissa: says sensible. >> if you think about it, one of the things that twitter does is help corporations to interact with consumers. part of that is cyber and network security. he think about mobile two. el and the way that employees are interacting on a day-to-day basis there is an added need for

network security. over the next few years we will see additional innovations in cyber and network security spaces. melissa: had you get through is good and bad in that space? you know, you see more and more cyber security breaches. anyone can manage sell well and then have a stock price that is undervalued, how do you drill them to find the right company? >> i think it is about looking at adoption rates for those businesses, how many new corporations, whether it is be to be or signing on. individuals, with the adoption nice look like, and many new clients their signing on, and what that means longer term for the market as well. there a shakeout. definitely some large players within server security as well, but it is now watching how they're changing on a quarterly and annual basis. melissa: are you allowed to talk about how your fund is doing? are you up? if you been making money?

you well? >> the jefferson fund is benchmark as of inception and we look for similar results in the future. >> as a composite, all of which are performing well. the composite is up against a weighted benchmark. you will hopefully continued that going forward. melissa: you guys are graduate students. what you going to do? >> i have to manage my own money. i'm joining j.p. morgan private bank after school. melissa: nice. how about you? >> i am evaluating an offer right now and looking to really build upon what i have learned through darden capital management at dartmouth for my career over the long term melissa: thank you so much. you guys are awesome. up next, you can finally see brand new movies at home on the very day that they are released in theaters. how much will it cost you? we have it all on "spare change." you can never have too much "money." ♪

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♪ melissa: it is time for a little fun with "spare change." want to watch a movie at home the very same day it opens in theaters? welcome you can if you have $35,000. willing to pay a whopping $500 per movie. the company behind the genius just had big news. the imax corp is banking on their business, paid two and half million dollars to buy 20 percent of the company. at the founder and ceo joins me now. explain to me how the pricing works. i already have a fabulous home theater that is enormous and i mention that i will pay $35,000 for what? what to market? >> the key for having me on. yes, you have your beautiful

home theater and purchase our movie player for $35,000. it fits into your existing custom home theater equipment, and you can watch a brand new release when it comes out at the side of a finger for $500. melissa: this lot of a finger is a biometric print because you want to make sure, what, that it is not a burglar and of theater tried to download the movie? >> absolutely. we want to make sure the homeowner and authorized users are purchasing the fell. melissa: $500. i give for 24 hours and one viewing and that's it? >> correct. it's like having an exclusive private screen in their home. our clientele has been absolutely thrilled to be a will to have this very unique experience. melissa: who is your client tell? how many of these cities also far?

>> our clientele, a lot oo people watching fox business actually, the largest percentage of our clientele consists of investors and entrepreneurs. and then we have people from sports legends, oscar-winning actresses to a private equity hedge fund managers, very successful people, and a lot of lunch burners that have been self-made. these people have incredible homesteaders and their will to watch personal films. melissa: will you tell us how many you have soles? >> him a promise we will come back and show a few numbers. melissa: you don't want to say right now. melissa: year three top areas, seven california, new york tri-state, south florida. there has to be a lot in colorado, where there has been or cedar creek. they would want to have down love movies. is it 3d? >> yes. you are correct about aspen. we have a lot of requests south

of aspen. yes, we support 3-d. we follow industry standards. we have an incredible experience. a lot of people have spent a lot of that. melissa: i bet. there was reading before that the staff least defense iphone theater of what you are talking about, the kind of place you go into is about a half million. some people spend as much as 45 million just a bill that it theater itself. i you worried about competition? i mean, you have some sort of lock on being the only one that can release movies the same day? i could see netflix getting into this business center in if you care. >> so where we have spent a lot of our time and our advantage is working with the studios and ms. an incredible amount of security in quality that we have a significant advantage.

many is advantages in terms of competition. we do not -- netflix and the other companies such as that serve a different market. we go out for the very high and clientele. melissa: spend $500 to watch a movie just one time. very cool. thaak you so much. >> thank you very much. melissa: up next, i have made "money" today. this computer company hired one of hollywood's tiniest. we will have the answer right after this. you can never have too much "money." ♪ when we made our commitment to:

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melissa: whether it is on wall street or mean meet street, here it who made money today, the chinese personal computer maker did well. here at money we are talking

about ashton kutcher being a product engineer. anyway, investors liking the news and shares up 1.3%, and anyone who owns whole foods today lost money. they missed a number of marks on their fourth-quarter earnings. that sent the stock into a tailspin. shares down more than 11%. some experts say this is the perfect time to buy, but the cofounder and current ceo of more than a million shares of whole foods lost $7.4 million. ouch, that hurts. making virtual money, it anyone hitting a high of more than $300. so right now it is just under that. the rally comes a month after the closing we're big coins are the currency of choice.

be sure to tune in for our money talk on the importance of the average -- it's not better to be the best. to him, "the willis report" is coming up next. melissa: tonight on "the willis report." the government declares war on fast food as the fda bans trans fats in some of the snack that we love to eat. also, twitter. we will look at one of the hottest tech ipos in years. telling us about the market and your money and what is your dna telling us? for two shares of twitter, you can find out. coming up tonight on "the willis report."