points, crocs. [closing bell ringing] david: what a busy day on wall street. liz: it is really. we were down significantly and then suddenly the markets turned around. people are buying whatever tiny gain they see. here is how we round it out. s&p 500 makes it another record here. previous record to beat was 1771.95. it is a wide margin after win there, david. david: look at nasdaq. the nasdaq was best performer of all the indices up over a full percentage point today. look at today's headlines moving stocks. macy's reported higher than expected quarterly sales and earnings. the department store chain says business is improving as the holidays approach. liz: perry ellis international, the stock getting crushed after it cut its full-year outlook because of reduced shipments in the third quarter. david: it was a miserable trading debut, for online

textbook rental company, shares plunging more than 20%. we'll speak to the company's ceo later in the hour. liz: extended stay. this is america's ipo was a big success with its stock jumping, look at that. 18% by the end of the session. biggest owner of mid-priced longer stay hotels in the nation. david: qualcomm geting a pop today. goldman sachs putting the chipmaker on highly-priced conviction buy list because of qualcomm's expanding chip margins. liz: you would have known that had you watched us. we had ceo exclusively last week the homebuilder raised its full-year earnings guidance above wall street forecast. the future looks bright. "after the bell", it is always bright for you. we're starting right now

david: time to break down today's record-breaking market action. we have scott shimmer horn, granite investment advisors chief investment officer. he says there is still skepticism in the market despite the latest rally but he is a real bull. todd horowitz joining us from cme. we have a bull-bear thing, todd. with we'll hear from scott in a moment there is no such thing as a bubble going on with this market. it is fairly priced. i don't think you feel the same way, right? >> i do not at all. i feel we're in bubble territory. whether we can go a lot higher. it is possible. i will not say know, that we can't go higher f we go up three or 4% we have a better chance to go down 15 or 20%. that is the way i see it. we're seeing an overall active participation from retail traders. it is highest money inflow since 2008. back in the mutual fund from retail traders, mom and pops of the world. to me that is typically a sign of a top of a market.

>> right, talked about this yes. it was on the front page of "the wall street journal" that the mom and pops are coming back in. there is still such a vote, isn't there? they have missed it. when they come back bit amount you've seen nowhere near what would fill the gap, right? >> absolutely. we could see more growth. it could go higher. but again i'm looking at overall longer term view of how markets trade over history. we're getting into this new economy. it doesn't matter. companies don't have to make money. all the things that start to come out and biggest thing we have here is greed. seeing a lot of greed by a lot of people that are pouring into the market. similar to what lehman brothers and bear stearns did. david: we need another side of this story. scott, i think you will provide us for it. this is just agreed, motivated market rally that turns into a bubble? >> david, i guess i totally disagree with that. reality, yes, we've had a tremendous move in the market. we've gone from 12 times

earnings which was historically unbelievably cheap. we're 16 times this year's earnings. by the way this year is almost over and 15 times next year's earnings. this is where the markets trade on average. i do agree there is some speculation, with internet or social media ipos, yeah you're seeing froth there. i'm having a hard time seeing froth in real companies that still look attractive to us. liz: they look attractive. all right, what do people do? i think todd is actually right. i think while there is more room to run, maybe when you start to see this investor sentiment look so good, lately, maybe that might be time to at least take some profits but where would you be salting your money right now, scott? >> i guess, liz, like to go back to something you said. i think individual investors are coming in but i think they're starting to come in. liz: right, right. >> i think most are still on the sidelines. had the money under the mattress in 2008. one of the better performers today is general motors.

there has been concern about the u.s. government's holding of the company but here is what we're looking at. the average car in this country is 11 years old. that means 150,000 plus miles on it. gm has the best product rollout of any manufacturer going forward. 7.8 times next year's earnings. a lot of attractive companies. the market as a whole, fairly valued, slightly undervalued but i think there are a lot of attractive options. david: even if you dislike the bailout you have to admire the cars gm is coming out with. they're extraordinarily good cars. they're using bailout money to make good cars. apple shareholders have been beaten down a lot over the past year. why do you think it's a buy right now? >> i again, the company's executing well. yes, it at some point will lose dominance of cell phones. i don't think we're close. we have yet to see a compelling product and very inexpensive. the company continues to deliver.

the cash generation of the company is phenomenal. >> can we go to a health care pick? we got the numbers from the government that 105,000 people were able, it sounds paltry, really does, but they were able to at least get on to the website. either way, clearly05,000 people who when they could, they did it. you like humana. what is your pick in the health care sector? >> liz, 105,000 people got on it. 395,000 couldn't that were supposed to. liz: hold on, scott, i'm sorry to interrupt you. we have cisco earnings. jo ling is looking at the numbers. we'll get back to scott in a second. jo ling. >> cisco earnings are mixed coming this afternoon. epa, 53 cents a share. a beat of 51 cents the street was estimating. revenue, $12.09 billion which was a miss on revenue. stock is trading down a percent. we'll dig through the numbers and let you know.

>> go back to todd, how do those numbers sound to you, todd? >> they don't sound good. more of the same common thread. we miss on revenue line. we're not seeing growth. we're able to cut costs and make money on bottom line but the top line where we need to make money to put people back to work, we're still not making it. so i'm not surprised they didn't make it. they probably will be punished for it. david: scott, let me throw that to you. you are the bull in this scenario. concern you so many people getting on bottom line but not on top line. revenue misses. we've seen a lot and saw them with cisco? >> well the answer is it depend. with cisco a top line miss because services were stronger and higher margin and hardware is weaker i'm okay with that they're moving from hardware is low margin. the service business is high margin. that could be, i don't know the details, obviously they're coming out, but i could envision top line a little weak where the earnings are stronger. that could be a more profitable

mix which could be a big thing. liz: cisco announce ad $15 billion increase what was always a really strong stock repurchase program. they're increasing stock repurchase program. that usually tend to juice the stock a bit, right, todd? not in this case at the moment. >> eventually over time it will probably juice the stock for sure. they are buying back their own stock. they have to pay for it. the bottom line to disagree with scott here. doesn't matter how they're missing they're still missing top line. they still can't put more people back to work. that's a problem. growth is really a problem. david: scott, let me be specific about that. it was in august that cisco cut 4,000 workers. the stock went up as a result of that layoff. that's why some people worry we have a split economy here. while wall street does well when you lay off workers, clearly main street doesn't. >> yeah. i do think that is a risk but i just don't know enough detail about cisco's numbers to comment

one way or the other until he have i have a chance to look at them. liz: thanks to scott and todd. stay in place because we'll check back in with you when we see the s&p futures close. >> got it. david: virgin america just posted its first-ever consecutive quarterly profit, but, and it is a big but, will the us airways-amr merger approved by the government stifle its earnings? the airline's ceo and president sounding off live right here. liz: virgin america. will janet yellen and easy money policies which we have now get through tomorrow's nomination hearing for fed chairmanship unscathed? we know she will get through it but unscathed to move on to the actual chair? we'll ask a former insider who worked there for three decades. >> we talked a lot about gm recently as it takes another step being free towards any government ownership. would you consider buying shares of gm now?

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moments ago. let's head back to nicole petallides on floor of the new york stock exchange. how did they do, nicole? >> let's take a look. earnings per share beat the street and revenue looked like it came in a little light. the stock is doing better with the bid ask. talk about earnings per share, $1.33 is actual number. surpasses estimates of $1.21. revenue for the third quarter, revenue 538.4 million, versus estimates of 544 million. we're watching revenue come in a little light. they did boost the forecast for the year. that may be why we're seeing it move to the upside. they had the ipo not too long ago. over the last 13 weeks the stock has been to the downside, down about 12% or maybe 9% over the last three months or so but today we saw it moving higher going into the closing bell. here in the after-hours it closes at 32.82. the bid-ask is in $34 range.

penguins and whole lot more doing well for seaworld today. >> let's not ignore the fact of the 52-week high for the stock was a good $6 higher. the documentary on seaworld at cnn really hurt this company. you can't ignore that. it is a negative outlook. david: might turn into just a real estate company, right? >> real estate is part of it but, that is documentary, i have to tell you, that next morning a lot of traders came in and spoke about that, about the whales and that was a really troubling. david: i want to see that documentary. everybody has been talking about it. nicole petallides, thank you very much. >> thank you, nicole. s&p futures closing right now. let's head back to todd horowitz in the pits of the cme. >> they are going to close probably on the highs of the day. some buying coming in here late. i think you have to watch the jobs number tomorrow. ppi tomorrow and empire index on friday. but the big thing is, still will be the fed and house of wards that they're building. >> house of cards. thank you very much. todd horowitz.

david: as todd was just mentioning tomorrow is the day, the markets are waiting on janet yellen's confirmation hearings hoping for some kind of signal that the easy money of the bernanke era will continue but that is exactly the problem many peel will be among her biggest problems if confirmed. breaking the market's addiction to easy money. and this is a view increasingly expressed by former fed officials including our next guest. he is a former federal reserve bank of new york first vice president. ernie, great to see you. >> good to see you. >> so i guess, the first question you would ask janet yellen if you were to question her tomorrow would be, how do you get out of this huge portfolio you guys have? >> when are you going to start tapering. and how long is it going to take you to taper. what rate are you going to use. david: what do you think she would answer? >> i think, they will all rely on employment. using employment figure distracts us. so we can say it will be 5.6.

staff study says maybe it should be 5.0 but they will use some number, when we hit that number we can feel comfortable. david: talk about the overall policy of quantity quantity. you think it's a mistake or become a mistake but maybe correctly guided at first but it has create ad bubble but you think the stock market is a bubble? >> i think qe1 was good. i think qe2, qe3 overdid it. there is a huge portfolio. bank, sell securities. make a lot of money for the feds. take the money, turn it around, pack the spread and keep long-term rates down. with would happen to long-term rates if they tapeer? david: what do you think will happen. >> they will jump up a little bit and come down again. there has to be demand. banks are not foolish f the economy gets going and money demand you will see the money leave the fed. david: as i mentioned before there are other fed officials saying things similar to what you're saying including a guy who used to be in charge of the

fed's $1.25 trillion mortgage-backed security portfolio. he wrote in the "wall street journal", and i will quote part of that, i'm sorry, america. i have come to recognize that quantitative easing for what it really is, the greatest back door wall street bailout of all time. earlier we were talking about various companies that fired workers including cisco by the way which let go 4,000 workers in august. then saw its stock go up immediately afterwards. sometimes when the stock price goes up, it's not good for america's economy, is it? >> it doesn't necessarily but what he is saying is, like brokers fees are done with qe. profits banks made selling securities. he thinks they were just too much. while i think it was legitimate, good start, had an effect after that. i worry about it globally. there is qe in japan. there is qe at the ecb. all these central banks are

bulking up. david: what is going to happen? why, for example, when i ask somebody like richard fisher is who is against all the money printing, he still says we haven't seen much effect from it, we vane seen much inflation? >> we haven't seen inflation because the money is staying there. they're not adding to the money supply. david: i heard 80% of the money been created in qe stays in reserve. >> goes right into the fed. so it doesn't increase the money supply. it affects interest rates but not the money supply. if the economy starts to move that money will move. david: then we have up nation. >> issue is, well the fed says we need some inflation but my question is, having come through the '70s, once you get it going, can you top it? >> what is your answer? >> i think it takes a lot of courage to stop it. david: one issue he have, before we go on to another issue, the man embody the courage to kill inflation was of course paul stroller. >> right. david: he was willing to take on not only wall street but really

all of america. what he did raising rates so high in order to squash inflation was to create a recess. do you think janet yellen has that kind of nerve? >> no but what paul did, says it is the ms, not me. m-1. they're doing same thing with employment figure. it is not us. it is the employment figure. we're taking this dual mandate, and i spoke to paul and what paul thinks the mandate ought to be, is a good economy. what monetary policy is good for the country. not full employment and price stability. david: does qe right now, does it help or hurt the economy right now? >> i don't think it has an effect anymore. its effect is done the issue is, will it hurt us in the future? how fast can it be unwounded ? how will it be unwounded. >> this guy andrew hussar in yesterday's "wall street journal" suggested actually it is beginning to hurt america's economy. if in fact we have a wall street

bubble going on, could be very damaging to the economy. >> everyone is addicted to the low rates. david: at dictions are never healthy. >> no, they're not. my question, if we just stopped buying. they will not just stop. we'll taper slowly there is earns can about the impact of other countries of us doing it. let us do something. i had thought that the chairman would start the program before leaves. >> so did wall street by the way, in september. >> we have one meeting to see whether that happens. david: do you think there i will will be a tape every before the end of the year? >> i'm not so sure. david: ernie, thank you very much for coming. appreciate it. liz, back to you. liz: thats watt single, clear, most important interview we had on fed recently of the that was excellent. >> friendly skies may not be as welcoming after the us airways-amr merger. they got agreement with the justice department but does it squeeze out the little guys?

virgin's ceo why he says it is not good for consumer. on on the healthcare.gov website, we'll go washington for more complete details. ♪

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liz: breaking news on tesla. we're hearing word there is an industrial accident that involved something called aluminum casting press which is pressurized equipment. apparently it faltered and three people were taken to local

hospitals with burns listed as moderate to serious. tesla put out a statement. by the way no fire, no explosion. pressure equipment, pieces of it hit certain people. as you can see, there was a failure in the low pressure aluminum casting press. three employees injured from hot metal from the press. we're making sure that they receive the best care possible. the stock is not reacting in the after-market session. both bid and accident were above the last trade at $130.70. once again, a industrial accident of sorts in tesla in fremont, california. that was pretty quick. the company put out a statement. as soon as we get any pictures. no fire, no smoke. but we'll get them to you. david: we wish them the very best. meanwhile the airline industry facing a new era after the justice department decided to allow american airlines and us airways mergetory take flight, with conditions, however. could this megaairline deal squeeze out some of the smaller

players. liz: joining us, david curb, virgin america ceo and president. david, wonderful to have you back on the program. the concern is with all the consolidation that the little guy, the little carrier, would get squeezed out. do you as somebody might be running those smaller companies feel this is bad idea for the consumer? >> well i think it is, the fourth merger it is no, it is not inherently more flawed than the previous three. when you get a combination of all four of them, you end up with fewer choices particularly for small and midtown america, higher fares and greater ability to come in and have an outsized competitive response to small carriers like virgin america. david: david, there was a little compromise, between the gust and american and us air. they're giving up slots in new york and washington, d.c. i'm just curious, are you going

to pick up any of that real estate? >> we'll have a look at it. i think what they did in reagan national and laguardia was important but they did ignore most of the complaint they originally filed which was impact on small and medium-sized cities. and as a matter of fact, if you read the settlement it acknowledges the fact that has not been addressed so -- david: by the way, sorry for, i just want to make sure i understand. you haven't ruled out the possibility of taking up some of those slots. >> that's correct. it has been out for 24 hours. we'll look at it. that is an important divestiture but there are bigger issues that this merger is part of and the three previous mergers are part of also. liz: are you talking to some of the smaller carriers? i'm thinking of southwest airlines, for example, maybe banding together in this? >> well, you know that's difficult from an antitrust standpoint. i think the key thing we want to know what will happen to mid did

i america. that they have gone from having multiple airlines in multiple hubs servicing small town america, be it peoria and shreveport, louisiana much they have fewer hubs. memphis is closed. st. louis has been closed. cincinnati is closed. and fewer airlines serving them. that is the bigger issue. it didn't start with this merger. it will start with the first one. we'll take the case to the doj and this is something that needs to be addressed. liz: i want to make that clear, you are taking it there. then the question becomes, you guys were able to book the first consecutive quarterly profit since you became an airline, right around the time we became a network in 2007. >> right. liz: do you worry that is now in jeopardy when you have four guy began ticks players bearing down on a company like yours? >> well they certainly bearing down on us. you look what united did after

fighting five years to get into newark. they doubled frequencies. we tout that was outsized response. that is what we talk to., they >> they doubled frequency. put in extra capacity. >> eight flights from san francisco and los angeles each to 15 to 16 flights a day. they did it clearly to send a signal we're not welcome in their markets. fortunately it's a big market. we have great service and we turn ad profit in the summer that is the response we're seeing from big megacarriers. they are 40 billion-dollars carriers. they have a thousand airplanes and they can come in to lean on little guys like us. i would expect we'll see some of that from american. what i want to point out we dropped our opposition to this merger because this isn't an american-us airways problem. this started with the first merger. happened more with the second and the third. this is the entire industry structure that we've got to address.

david: now you've dropped your opposition this merger but you haven't ruled out the possibility of working with the department of transportation in some specific way. i want to see if we get some ideas what you would do with the department of transportation. they can do things on their own. if you feel like you are getting squeezed unfairly, how could the departmentness transportation be used to help you? >> the unusual thing about our industry the department of transportation has oversight in terms of competitive matters and in terms of the consumer, safeguarding the consumer. most other industries it is the department of justice or the fcc we plan on going in and appealing to the d.o.t. saying this is a bad structure for industry and bad for new entrants. you talked about the margin. we had a very good margin in the third quarter. we outdid the big guys and we'll be fine. no one else is coming into the u.s. market. door for new entrants has been

slammed shut by consolidation. we think that is dangerous. we think that is where price competition has come in the past. david: david crush, thank you for coming in. >> thank you. david: janet yellen's opening statement for tomorrow's testimony has been release and wouldn't you know, peter barnes has all the details. peter. >> liz and david, janet yellen says she will keep current fed policy going, that unemployment at 7.3% in october is, quote, still too high. she made no direct comments on the fed's $58 billion a month on quantitative easing bond purchases or when the fed should start tapering that but she says, quote, i believe supporting the recovery today is the surest paths to returning to more normal approach to policy. in these very short remarks, just three pages and talks more about inflation to try to keep that under control. that is one area her critics

will question her about tomorrow as a dove. she hits on the issue of transparency which congressional republicans and some democrats pushed for and gotten more of. yellen talks about both by repeating her long-standing support for 2% inflation target which the fed finally adopted last year. saying that is an important part of fed transtear parensy. david and liz. david: i know you're not a wizard. that's not what we hire you for. seems from the comments the markets would take this as delay of taper remark. what do you think? is there any way of judging how the market would perceive this? >> well the fact that she's calling out the 7.3% unemployment rate specifically as still too high would suggest she will continue to support quantitative easing at some pace. david: i would think so. >> but remember, we do have the december meeting next month and while have the november

unemployment report which everybody, all the economists hope will be cleaner than the october report was. so maybe it's tapering is still on the table for december. who knows. >> maybe. david: you know what is interesting? she is getting ahead of hearings. everybody thought we would have to wait for the hearings to see some market reaction by this statement. she might affect futures. when the markets open tomorrow directly affect the markets before the hearings happen. >> peter, thank you very much. it is the netflix for textbooks but it learned a hard lesson today. the first day of trading as a public company but the company's ceo has high hopes for chegg and we're bringing him in. we're talking to him later in the hour. david: also the obama administration has finally come clean on the number of people who signed up on healthcare.gov website. we'll bring you all the enrollment figures in just one moment. stay tuned. ♪ (announcer) at scottrade, our clients trade and invest

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but it doesn't usually work that way with health care. with unitedhealthcare, i get information on quality rated doctors, treatment options and cost estimates, so we can ke better health decisions. that's health in numbers. unitedhealthcare. david: u.s. department of health and human services releasing official enrollment numbers for the problem-plagued obama website. liz: rich edson is parsing and looking through them. he is on capitol hill. rich. >> good afternoon, david and liz. 27 million people according to hhs visited healthcare.gov. only 106,000 selected plans. only 27,000 of those went through the federal exchange.

about 80 went through the state exchanges. so what we don't know here is how many people shopped and couldn't get a plan because they thought it was too expensive or because they were having technical problems with the website. fewer than a million made it through according to hhs but did not actually select a plan. when they will get this fixed, the administration says by november 30th they should have it up and running. they promise by then it will work. >> it remains the case that we believe the site will be working smoothly for the vast majority of users by the end of the month. that wases the frame that jeff zeints talked about when he first established this goal. and we believe we're on track. we make assessments all the time. today we are confident that we are on track to achieve that. if that changes we will certainly let you know. >> a congressional committee hearing today a number of

administration officials said, yes, that is our target date but we can't exactly promise by november 30th the vast majority of users will be able to sign on and use the site. one thing we don't know about these numbers, the 1,506,000 that have successfully selected plans according to the administration, we don't know if the plans were transmitted to insurance companies. that is something that the administration says they will give us more info as it comes to them. they want to make sure it is accurate according to officials. back to you, by the way only one-fourth of the number was federal exchanges. 26,000 was for federal exchange sign-ups. >> correct. david: rich edson, thanks very much. liz: it was a rough first day of trading for online textbook company, chegg. the company traded down more than 20% this is online book rentals. we spoke to the ceo about this. you woken want to his take on the company's future from this day forward. david: we all know it has been a

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how old is the oldest person you've known? we gave people a sticker and had them show us. we learned a lot of us have known someone who's lived well into their 90s. and that's a great thing. but even though we're living longer,

one thing that hasn't changed much is the official retirement age. ♪ the question is how do you make sure you have the money you need to enjoy all of these years. ♪ david: you know already we're getting reactions to the statements by janet yellen. we're talking with peter barnes. seems she was putting off tapering a little bit by her remarks indeed the futures are way up. we already had currency reaction to it. as a result the dollar was down and euro was improving a bit. as you know it was just the opposite the days before. look at this. the futures market looks to directly reacting to the statements of janet yellen before her testimony begins tomorrow we'll watch this throughout the hour. keep it here. liz: perhaps the key line that came out from that speech, that quote, 7.3% unemployment is still too high to basically

engender any kind of tapering. the market is reacting right now. we'll be following this for you. as the price of education rises, higher education is so expensive, right? along with the amount of outstanding student debt, online textbook company chegg making its trading debut on new york stock exchange. the stock did fall. we had a chance to speak to the ceo about what it means and what it will take to finally see some profits here but as the company goes public, how chegg and trying to let college students and their parents afford a better education. >> others never heard of our name. you came and visited with us. myself, my team, our employees, we just believe that education should be simpler, more accessible, less stressful, less frustrating, we should fight for better outcomes for the students. we're building a platform a connective learning platform that wants to connect people anywhere in their lives to the

people, places and things that help them get a butter outcome. we started as a textbook rental company just three years ago. today we help students get into college, pay for college, pick their classes. get study materials and get internships. we keep expanding opportunities, 15% of our population is involved in higher education every year and we ought to make it easier and better for them. liz: amen. especially with all the tools, you put them together. yes, you did start off as simple e textbook rental or purchase. you're a student hub. you're a student ecosystem but part of that see cosystem, i don't know, dan, i believe goes to the heart of the issue about resignation right now. the fact it is too darn expensive for 3/4 of the rest of the nation. it is upsetting things until you realize what you guys can do when you come to scholarships online for free. explain how that part of the business works and the free part, people want to know,

investors, how you will make money on that, monetize that. >> we diversified our business from a single business which was just print textbook rental. today we have three lines of revenue. we have advertising. we have subscription services. we have the e-commerce on the textbook business. everything we do leverages data and allows to you be relevant and efficient for each student individually. the experience is better. the learning is better. the value proposition is better. that's why you see revenue growth and starting to see the leverage in our model. >> customers, i.e., students, renting textbooks online, buying textbooks online. what is the path here, do you see more people renting or buying? >> we see more people renting by far. if a new textbook is $100 and print textbook, a used textbook is $80, e-textbook is $85 and we rent it for $40, buy four or five books a semester, that is hundred of dollars of savings,

sometimes thousands of dollars of savings. this goes back into the family's pocket. the student's pocket. liz: you acquired student of fortune. you acquired a company called cramster. we go to the hard copy book. if somebody is threatened by you, the guys that make actual hard bound copies books. i'm holding a textbook on warren buffett used in many schools. i'm holding up a iphone where i could read this on this. are people buying these anymore or simply going to a downloaded opportunity for a web book or tablet book? >> in the e-textbook space transition is slow because the price is high. when the price comes down and should come down the transition will happen very fast, the value proposition, more interactive learning, always with you, always on, always available. you can use chegg service that is lets you interact with over a million students in a q&a network. there is freighter value through

interactivity and through mobile. e-textbook prices are still too high. the losers are wholesalers and bookstores. people that keep marking things up and not adding value to the students the way we can add value by connecting all these additional learning products to these amazing textbooks. if i'm a student, the future looks brighter than the past. >> that is always good news i think. the stock went public at $12.50 at open. it fell and down at one point 14% at early going. do you think you're not quite profitable yet even though your revenues have grown every month the past couple of years? that is something investors need to hear from you. when will you be profitable? >> profitability is the something we have the ability to do. we're investing in our future. when you look at our new businesses growing close to 100% a year, with 80% gross margins, most of our investment, capital investment, is honestly buying those textbooks and making them

cheaper for students the rest of our business is growing substantially, huge margins. so that's why you're beginning to see the leverage in our model. so we will keep investing in the future because education is a trillion dollar market opportunity. nobody has gone after it. and we've got a huge lead on other players. so we're just investing wisely and going public today really helps us with that process. liz: fox business found that company three years ago and we have watched it. today as it goes public, don't count out dan. he was chief operating officer of yahoo! he has been in the fame. he knows silicon valley and he knows exactly that point he just made, david, no one has gone after this education market. david: the incredible thing, people on high-end are doing okay. they can afford it. people on the low end get subsidies but the huge middle ground that doesn't, can't cope with these rising prices that is the group that this company is hoping to, i hope that they succeed because they are working to help that middle layer of our economy. i love them. well it is an idea that

could give a whole new meaning to the word moving. we're not talking about moving a home. moving an entire city. we'll tell you what that is about when we go "off the desk." liz: very large structure. markets for ipos, you just saw chegg, right? twitter earlier this week. the food business, that is sizzling. next we take you live to chicago to look at the financial menu of a startup delivering lunchtime food to some of the biggest corporate names in the windy city and is going national. we'll take a bite out of that story coming up. ♪ [ male announcer ] how can power consumption in china,

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liz: so far this year alone seven ipos have doubled their offering price on the first day of trading. startups are increasingly ambitious and open about their big plans. david: our own jeff flock live from chicago with a startup on the rise. jeff? you. >> know what you're looking at right there, don't you? david: octopus. >> that is octopus in hot water. very good, david. nice job. very good. food. you know, when you put in, dictionary, serial entrepeneur, your name comes up.

a lot of big successful ip offs. you already had a couple success ones. >> the company before fooda was a an company we ipo'd in 2009. the company i was there, inner-workings. we ipo'd in 06. >> you're an expert. tell me what you do essentially which is provide food to companies that don't have it? >> right. so our key to our business model is to provide awesome food to employees while they're at work. we focus on any kind of food that makes them happy at work no matter who pays for it. >> keep people in the office. don't have to go out. employers love it, right? >> absolutely. productivity is important to every employer but also when you're recruiting talent, if you have a perk that someone else doesn't have and fooda false into that category and that helps. >> you expanded in new york and have big plans forgoing forward. some of your customers, groupon. you got seed money from the founders of groupon, right?

>> absolutely. when we started the business one of our early investors was light bank and they supported us along the way. great having someone with that kind of experience behind us. >> big plans going forward. how many cities and when and when with should we look for the ipo? >> ipo we're probably a little early on. but our goal for 2015, i'm sorry, '14. open up 10 markets. it will be exciting year. >> a lot of companies that don't have food, old calf fear yaw -- cafeteria is like in new york for you guys, but having a variety of stuff come into the work place every day, kind of cool. liz: bring it on. fooda is the company. jeff flock is our man. thank you very much. david: a new spin on mouse house for disney theme park diehards. we have that story when we go "off the desk." ♪

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david: time to go "off the desk." this is fun. what if you decided to live at disney? live all year-round? the walt disney company created a gated community. houses at $1.7 million with fees of 12,000 a year. liz: not fun. for my kids, yes. also "off the desk", walking city travels off the land. massive steel frame would travel

via caterpillar track, similar to the ones used on army tanks. david: number one thing to watch will be fed chair nominee janet yellen's confirmation. look at futures they are way up after her earlier comments. liz: stay tuned. "money" with -- melissa: it is the big money story everyone is talking about today. you are either going to start taking cholesterol-lowering drugs or paying for someone in your network to. more people, more pills, it means more of your money. because at the end of the day it is always about money. melissa: well, if you didn't have high cholesterol yesterday, you might now. your doctor's opinion could have changed overnight and it has got nothing to do with that bacon, egg and cheese you had for breakfast. new guidelines by the american heart association are going to get you started paying