melissa: would you eat cloned meat? they're doing it in china and we're headed to a pig farm after this to find out how soon you could buy clones of bacon. even when they say it's not, it is always about money. melissa: remember when cloning animals sounded so outrageous? a company in china is cloning pigs like crazy. they're turning out 500 of them a year. a lot of bacon, right? what are they planning to do with all those piggies? if they wind up in a grocery store would you eat them? joining me now is pig farmer

michael live from his farm in new york state. we are also joined by the university of washington scientist, dr. angela rasmussen, who currently works in a genomics lab. we have the author of, "cloning after dolly." who is afraid of human cllning. dr. gregory pens. michael, you are surrounded by pigs tonight. i can't imagine anyone better to ask, what do you think about cloning pigs, good or bad? >> i think anytime we do genetic modification to something that can be in the food stream we need to be really careful about it. hopefully this is just for scientific research and that it is not intended for, to be used as meat but anytime we're doing genetic modification, especially with an animal so close to humans like a pig i think we need to be very cautious. melissa: doctor, what do you think about that? you have written a lost books about the topics.

i think i think eventually cloning pigs it is vent lay for consumption, is that safe? >> i predicted 10 years ago we were sleeping so scared about biotechnology and cloning and again net i cannily modified food the pacific rim countries would leap ahead of us and they have. they sse us as a bunch of puritans overly scared about embryos and. >> they are doing amazing things over there. and we are so far behind now. melissa: does that mean you think it is safe to consume cloned pigs, dr. pens? >> absolutely. a pig, is a pig, is a pig. the fda has pretty much known, most scientists agree that cloned food is safe. this is just, especially people on the organic food side are trying to scare us but there are some other bigger issues going on especially from a financial point of view. melissa: dr. rasmussen, what do you think about this? do you think it is safe to

consume cloned pigs and you think we're falling behind by not doing it right now? >> yes, i actually, i agree with that. i think that cloning pigs themselves and not making genetically modified pigs is probably fine. the technology has been around for over a decade. the real innovation by this group in china is actually the mass production of this. so, i think that if we were to clone pigs for human consumption they would be just regular pigs. a pig is a pig is a pig. point it is safer thanke the genetically modified pigs? what is the difference to you, dr. rasmussen? >> i actually don't think genetically modified kids would be unsafe to eat but however they require additional testing. some of the advantages having genetically modified pigs, you could increase productions and decrease some of the health risks inherent in raising pigs. for example, you could engineer pigs to be more disease resistant. you could engineer more consistent products.

eventually you would make it so it was cheaptory produce and cheaper to feed many people. melissa: michael, what do you think about all that? you're standing there in a field of pigs. you deal with these little guys or gigantic guys every day. what do you think it would mean for your business and what do you think the two doctors would say? >> looking at some of the articles about this, they're a necessary sizing the pigs to do embryo implants. it doesn't seem to be a cheaper form of, of pig producing. pigs are very prolific breeders. litters between six and 14 pigs per, per cycle. so it's, not an, the they're very prolific, so i don't see there is a big cost savings. i think from a scientific and competency, being able to clone and having that capability is, has an advantage. and having a uniform pool for

scientific testing has an advantage but i don't see any advantage in having identical pigs. melissa: michael, of course animal rights groups are up in arms about this. what do you think about it from a animal rights perspective, michael? >> you know, i don't see a, as long as, as long as the pigs are treated humanely i don't see a problem from an animal rights point of view. but there's another another thing to think about. melissa: dr. pens, go ahead, what do you what were you going to say? >> there is great uses. we can clone endangered species. frozen zoo preventing sees spease from going extinct. in egypt they're cloning price dairy cows to. and this is tool and a tool is a tool is a tool. we need to keep all the tools on the table. melissa: dr. rasmussen, what do you think about that? do you agree? >> i agree, i think farmers like

michael could potentially in the future use some cloning techniques in addition to instead of traditional farming techniques. melissa: why? he is looking at it from a cost perspective saying it is already incredibly cheap to have these animals reproduce. do you think that it could be a cost savings over time? the show is called "money." we want to look at that angle. >> i do think it could be a cost savings over time. i'm not personally versed in the ins and outs of daily pig breeding by making things like more disease resistant pigs you cut down use of antibiotics. you would presumably get larger litters. and get more healthy and robust pigs an ultimately get a more consistent product going out to supermarket to feed people. melissa: thanks all three of you. it is interesting topic. it is cutting-edge. they're doing it in china. no doubt it will come to the u.s. at some point. thanks for giving information your time. the academy award

nominations are out and are they really worth their weight in it? two entertainment experts crunch the numbers in spare change. what is the cost to campaign fors car and is the return worth it? more of that coming up. we have a discussion where there is clear solution to everyone. it's a discussion you can't afford to miss. forget "robocop." the police in texas are fighting the state's toughest criminals with jaw-dropping gadgets that rival the most fantastic videogames. more "money," not as many pigs but more "money" coming right up. 2009. on the u.s.s. saratoga in 1982. [ male announcer ] once it's ened, usaa auto insurance is often handed down from generation to generation. because it offers a superior level of protection. and because usaa's commitment to serve current and former miliry members and their families

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melissa: so how's this for a new spin on the wage wars? emerging research suggest that is large corporations are cheating themselves out of profits by failing to increase employee pay. in fact one study found that for every dollar added to the payroll, a company returned $10 in revenue. hmmm. i don't know about this. will this appeal to the bottom line convince companies to pay their workers more? we have the author of the new book "the good job strategy." thanks so much for joining us.

why do you think it increases a company's bottom line to increase their pay? it is counter intuitive? >> let me first mention, melissa, thanks for having me, that the good jobs strategy i identify is not just about paying employees more. it is about operational excellence. when i study ad group of companies, highly successful companies that were thriving financially while offering low prices to their customers and great jobs for their employees i found that they were making some very smart operational choices. so, for example, all of these companies offered their customers fewer products than their competitors do. melissa: fewer products? >> fewer products. yes, they offered less to their customers. my local super market, for example, offers 110 types of yams. my local store offers 13 types of jams. fewer products increase the company's bottom line, can help

customers get low prices and great service and can make employee jobs better jobs n my book i identify four choices like this, offer less. standardizing, power, cross-train and operate with slack. the good job strategy is not just about paying employees more or treating them better, it is about getting operational excellence. melissa: paying them more plays into that obviously. >> absolutely. paying more -- melissa: do you think the strategy would work for walmart, for target, more mcdonald's? >> you know this kind of strategy, one thing i didn't invent this strategy. i observed it at highly successful companies and i observe it at large companies. so costco is one of my model retailers which is a huge retailer. american doughnut is spain's largest supermarket chain. all of these companies i want to emphasize they compete on basis of low cost.

it works for them. melissa: you would think it would work at target and walmart if they paid their employees more and offered fewer products? both those things seem to fly in the face of the way they're doing best and they seem like they're doing well but do you think it would work in those cases? >> look, there are different ways to make money. companies can make money offering bad jobs and numerous products and they can make money offering horrible customer service. melissa: right. >> but they can also make money offering good jobs and following the good jobs strategy. what i saw good jobs strategy is much better strategy. melissa: how did they pay for this? how did they pay for having fewer products and paying their employees more? did they have to raise their prices? >> yes the prices are absolutely not higher. and the way they do this is because their employees are a lot more productive. their costs are a lot lower around their employees, i'll he will you play much bigger role generating profits. >> so higher prices and then, are the customers, i mean i'm

sorry, somebody was talking at that moment. you said it is higher prices, right? >> oh, not higher prices. no. it is not higher prices at all. melissa: where does the money come from then? how do they pay employees more with fewer products? if the prices are not higher where does the money come pro. >> because the employees are a lot more productive. employees can actually reduce costs. employees when they perform their costs they don't make errors. they do it faster. they do it better. one of the things, bad jobs cost companies a lot more than they realize. take a typical supermarket for example. there are thousands of product that is need to be shelved. there are lots of promotions need to be carried out and thousands of customers that need to be served. when you operate in this environment with employees who are either unmotivated, inexperienced or just too few in number there are operational problems and customer service problems. melissa: i mean the market, the market being what it is, if this is a more successful way to operate in these companies that

you observed are making more money then why isn't everyone doing it? >> well -- melissa: does it not work in every industry? >> conventional wisdom in business, melissa, if you want to achieve the lowest prices, you have to pay your employees as little as possible and treat them as a cost to be minimized. of course if you want to make money at the same time. that is not to say that companies always make great choice, right? companies can make choices just like people can make bad choices. we all know that exercise something great for us but regular exercise requires, you know, a long-term view, commitment, discipline, hard work. good job strategy is a better strategy but it too requires long-term view. it requires hard work and discipline. melissa: real quick because we're out of time. would you say it's a free market. if this is a better business practices businesses are free to do it right now. they're also free to not do it and take their chances. do you think it should be federally mandated the minute pump wage would go up?

does it impact your outlook? employees are not attracted to more stores because they are being paid more and minimum wage is higher. but they're getting a a raw deal they think if you raise the minimum -- you understand what i'm saying? >> if the minimum wage were raised i think they would be encouraged with my good jobs strategy. they would look for way to improve productivity of their people. i think increasing minimum wage could benefit not just employees who would actually have higher wages but also companies and their customers. melissa: or places like costco would have to pay even more to differentiate themselves and pay more than the minimum wage i think. thanks so much for coming on. interesting stuff. interesting research. >> thanks for having me. melissa: next on "money." real predictions for real estate market this year. forget's new york city housing boom. wait until you hear what our experts say to put your money. give you a hint. somewhere in the south and i bet you are going to be surprised.

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melissa: it's a new year for housing. foreclosure activity dropping to a six-year low as the housing market starts to rebound but is it here to stay? my next guest is predicting a cool-down for the market this year. joining me the executive vice president at auction.com. why do you think we'll see a slowdown this year? >> the biggest single reason is jobs. there simply aren't enough jobs. there is usually inflection point, somewhere between five and 6% house unemployment rate, where housing sales go up and

down where the jobless rate is going. even our employment numbers better is a bit of a mirage. what we should follow is labor force participation rates. there are 3 million fewer people in jobs than would be under normal circumstance. melissa: labor force participation rate is basically at an all-time low. cooling in the market, there will be a slowdown in the pickup or is it actually negative? >> no, that is a great question. it will be a slowdown in the uptake. we'll probably flat line in term of properties sold, five million existing homes, 4 to 500,000 new homes. home prices will slow down significantly. i don't think we'll see a dip but maybe growth at 3 to 4% rate as opposed to double digits you saw this year. melissa: do you think mortgages will stall as well? >> that is other reason we think housing will challenged there this year. hard to get a loan. melissa: still? >> it is actually worries right

now. the mortgage bankers association downgraded forecast for number of mortgages issued because of early returns what is happening with the new rules from the cfpb. that much harder for people to get loans. melissa: we have a new head of the fhfa, former congressman mel watt. how does that change things? >> it solidifies the government's role in the mortgage industry in the foreseeable future. melissa: that's too bad. >> too bad on the one hand because we would like to get private capital back. it is maybe a necessary evil because it keeps rises more affordable. if private capital comes in the prices would go up. melissa: it is but government in the market first place and doing all the loans and fhfa continued to back mortgages with 3.5% down when banks were beaten for doing the very same thing. that is big reason we got into the mess in the first place. makes me feel like there is hazard in the housing market going forward and government

getting more inside of it. >> i can't imagine that you say that. i can't think of anything the government is involved in that isn't screwed up. melissa: they do a great job. robert schiller said last year the housing market was not a great investment. was that too dramatic? >> i think it was overly dramatic. he talked buying a house comparing to buying a car which i thought was interesting met at that pour. melissa: it comes closer to the truth though. it overdoes it but car is deappreciating asset. everyone always thought a house was definitely an appreciating asset. i think his point was you don't buy a house as investment any longer. it has to make sense as a place to live and look at monthly cost versus renting. is that still true? >> yeah. melissa: because people are out there buying houses again to make money. >> two answers for you. one, if you're looking for a place to raise your family, don't look as a house as investment. it is really not. it's a place to live. we got into trouble when people started looking at a house not to place to park their car. melissa: as the stock market.

>> a place to park their money. people got in over their head. there are investors in the market today and they will profit on properties. doing it two-ways. buying and flipping them now. or buying and holding as rental properties which is prevalent investment strategy. melissa: is that smart? >> if you know what you're doing a great way to make a return. melissa: to know what you're doing, what does that mean? you have to understand what? >> you have to understand what your return rates will be. what is the rental market like in your area. you have to know what prices you will get on monthly bases so you know how much you can pay for the house. factor expenses and maintain and do up keep on the property. there is a lot of little things that go into it. again for people that do the homework and educate themselves and know what they're doing. melissa: would you do it in memphis and atlanta? i don't want to let you go. those are hot markets in the mark. >> they're not doing coast anymore. not doing arizona. they're moving to places like atlanta and memphis in the south. melissa: interesting. thanks for coming on.

great information. will you come back. >> i would love to. melissa: great. police department are using new device that is records what happens on routine stuff. the cool new point of view cameras show everything from the police officer's perspective when they pull you over on the road which happens to me all the time i got to say. fox news channel's casey stiegel in fort worth, texas with more. >> melissa the fort worth police department currently has about 145 of these tiny cameras out on the streets being used. small enough that it is only about the size of a tube of lipstick so it can be mounted on their shades, for example, or on their uniform. it is blue teeth enabled. so it can stream video from what the officer is seeing to a device, tablet like this for example. i'm looking off in the distance. you can see the police car is there. it is of course going to a secure server where is being archived and department can access it. more than 20 law enforcement agencies around the country are currently using a system like

this. take you to lake havasu, arizona, for example. in june of las year, cameras rolling when a suicidal man with a gun was tased, fell in his swimming pool. the officer went in after him, proving the system is waterproof. and his partners camera also captured the same event. another example for you, in laurel marylander. look at this, a woman suspected of driving drunk, speeds off in the middle of a traffic stop. officers jumping out of the way but they later nabbed her. the police chief here in fort worth, telling me these cameras not only can be used as evidence in court later. but they hold officers more accountable when their actions and conduct is being filmed from their person. >> we know daily there are struggles that our officers are facing and really this gives us to showcase their viewpoint. it is literally a millisecond of a decision frame model they get

into for life and death situations. >> police union here in fort worth supports the cameras. the 145 or so on the streets now cost about $680,000. not a cost to taxpayers. it is money that is seized from drug dealers and also at crime scenes. they hope to have about 500 of them deployed within the next two years. the company that makes police tasers also makes this system. melissa? melissa: wow. very neat. the drug dealers paying for the cameras. that is ironic. up next so you landed yourself an interview, what next? would you sit through the whole thing listening to your ipad? how about popping your dentures out on the desk when you're discussing benefits? you won't believe the things some people have actually done. tweet me and tell me what you think. what is the worst interview you ever went on? "who made money today." the family restaurant kids go crazy for and they landed themselves in a big pile of hot,

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♪ the bad job interview. we've all been there. the sweaty palms, fidgeting in your seat. a respondent use reenactment of "star trek." one person has done that. career building unveiling the all time worst interview mistake. i'm afraid to report spock tops the list. our panel is here to dish it out. career expert, ellen, and bob north who has interview tail of wow. and jeff, who has been on both sides of the interview -- >> i'm the third scientist. >> yeah. that's right. >> live long and prosper. gleam >> melissa: what is your worst interview? >> i was being interviewed by catholic organization. i said, yes, i'm catholic and the have the emotional scars to prove it. all three interviewers looked at

me like this. [laughter] >> melissa: i'm not sure it was well advised. what makes you think it was a good idea? >> i've made it a million times. >> melissa: is it ever well received? >> always. i shouldn't have done it to fellow catholics. >> melissa: telling jokes in general, good, bad? >> it depends on the situation on the timing. i think if you establish are a port and sense a situation is okay and it's a relaxed culture. it's okay. but you have to be sensitive about it, and certainly showing your personality and authenticity is okay. >> the problem with telling jokes a lot in the interviews, they don't think you take it that serious. >> melissa: i think -- you are relaxed and shows you are fun. that -- >> and -- >> melissa, i mean, -- >> that fun on an interview especially if it's with law enforcement or something. >> it does need to be measured and the timing has -- >> the timing of the joke or the timing of the -- >> when you start.

>> melissa: what about you? what is your worst? >> the worst interview story was ever -- the interview was going great. they took me out to dinner. i knew was in the bag. i tried my favorite story. i once had lunch in a crack house. i thought it was going a good story. it was a good story. >> melissa: how is that? i'm trying to imagine. >> i was trying to establish the fact i was doing outreach work and delivering peanut and jelly sandwiches. u unfortunately i got a cold shouldered stare. what the heck, we're hiring a crack head. >> melissa: what kind of job? >> marketing and advertising job. it's just like, that pointed out something to me about the job interview process. you need to always have a strategy about everything you're saying. even the personal stuff. they want to find those elements. they want to find out who you are as a person and how you perform under stress. so you to be a strategy how you reveal it. everything has to be carefully thought out. >> there's another point to

that. if you get through the interview stage, and they take you out to dinner, shut the hell up. [laughter] >> melissa: wait. some of the other big mistakes that we came across. behinds in star technical. and answers a phone on the interview from a competitor. can you imagine that? this is -- hang on. that's too much money. i can't possibly take that! [laughter] >> applicant arriving in aing joking suit because he was going running after wards. >> i work out! asking for a hug. you have someone who is a little too personal. >> yeah. absolutely. i was interviewing a candidate. it was completed we walked him out. he came back four more times asking to speak to different people on the team. that's not good. that candidate obviously didn't read the situation well, and, you know, didn't -- >> melissa: you scraped them off. >> it was. according to 55% say appearing

disinterested. so that is kind of the -- >> right. i think that's a big one. when i interview it's more often that candidates seem disengaged or don't show their passion or interest in the position than the opposite. and so my advice is always to show your personality, show the things you're really interested in, and not to be afraid, you know. >> melissa: that's why -- >> it does. >> melissa: trying to get personal. telling your crack stories. telling your catholic jokes. >> you do want to -- you want to show a little bit -- you want to show interest. you don't want to show you are desperate. you want to show you are interested in the job. i once had a candidate say to me i was interviewing, listen, i'm not so crazy about the job but i need the money. >>well, you know, you're saying a cyclist. maybe you can get a connection. maybe you can get a connection with somebody who is also a cyclist on the other end. but the reality is, you need to have a deep strategy in term of what you're revealing about your personality. that could potentially affect

how people are hiring. if you're going for the executive director of a charity for cancer, you want to make sure you tell the story about how your grandmother's cancer made you a lifelong advocate for the cure. >> melissa: one of the biggest things talking negatively about your current employer was a turnoff. at the same time if you say, i love them it's a great job. you seem disingenuous. why are you still there? >> it is time to move on. i just felt it might be a better fit. if you are bad-mouthing the other employers, all they need to think about in a couple of years are you going to be bad-mouthing us? and you have no loyalty. >> you would be surprised how many candidates do that in the interview. bad mouthing their previous. >> melissa: really? >> it's a -- it leaves a negative taste. >> every bridge i've burned had to rebuild as much pain and effort. [laughter] >> sometimes the employers will bad mouth the competitors. don't fall for that. don't fall for that trick! >> melissa: thank you to all

three of you. coming up, you either love it or hate it. it's making waives waives with the original business model. look closer at the price tag. you may think it's taking the customers for a ride. we are all fired up for the uner debate. at the end of the day. it's all about money. [ male announcer ] e new new york is open. open to innovation. open to ambition. open to boldids. that's why n york has a new plan --

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the it's easy. i like i don't have to use some other method of payment. it happen right at once. >> yeah. i've used it. it's problematic. >> very problematic. >> free market. people willing to pay, why not. >> i thought it was great. it was a freezing cold day. i was too late hail a cab fairly easily. >> melissa: would you pay $175 for two-mile car ride in a blizzard? how about on new year's eve. the car service app usher, which allows do you hail a car from your phone is counting on it. they are charging up to seven

times the normal price at peak times in cities around the country. not everyone is happy with how they are jacking up prices. is uber just capitalizing on it or driving customers away? here to debate it is market strategies a fox business contributor and "the wall street journal" james freeman. what do you think? scott, are you a lover or hater. do you think it's a revolution or fad? >> i love it. i think it's a revolution. and full disclosure, melissa. i took a uber down here today. it's great! [laughter] you talk about the free market, i mean, how cool is it to, you know, pick up your phone, which we are all addicted to anyway. hit three buttons, and five or 10 minutes later you have a cab outside waiting to take you fox business. >> we're talking about it. it's new jersey nigh but in cities around the country. they make a market in cabs. what is revolutionary.

they are matching discrete people on the side of the road with drivers buzzing around trying to pick up passengers. they allow you to do it on the phone. you sort of pay what the asking price is. a lot of people are complaining they're paying $400, $500. >> i love it as a market experiment and love they are challenging incumbent companies and despite a lot of resistance from government, they are really -- it's admiral the way they keep swinging away. what i question is, whether this is actually the way to develop brand loyalty to build a company for the long-term. it you're saying that we have this business, and when you when you really need us, new year's eve, snowstorm. the price is waver the market will bear. you're saying the new york stock exchange selling car services. you're not a car service. >> melissa: right. >> i think that reliability,

dependability issue may be a problem. >> melissa: i think competition may solve this. i wonder what you think. i've been talking to drivers who are frustrated with the service and frust rated with the way they're dispatching. other car companies are ripping off the model now. other car companies are seeing it's a more efficient way to match a driver nearby with a passenger who needs a ride rather than the normal way of calling to a central office and sending drivers out. it takes forever. this is efficient. there's no barrier to other car companies doing this. so it seems like uber as a business could be in trouble. scott? >> i don't know if they're in trouble, melissa. james is getting out the market more free or efficient. the more competition it's going to be good for everybody, and good for uber. they don't maybe lose the customer gleams it's not good. they're gouging right now able to charge a huge driver. they fire drivers and say it's going to be seven times the rate

if you want to get picked up. >> fair enough. in that case, they lose the customer and the customer doesn't come back because they're mad. listen, if uber gets the prices down to where it's palatable for the consumer, that's going to be great. it's going to be the market or the drive they want. jntioned broad to bear market. forget bears. how about kit tens. they do cool things like national cat day. they do a promo for cats in the car, the christmas delivery service. it creates buzz. >> i should say the uber has more discussion -- success than i have. if kitten way is build the company. more power to them. again, i love this as an experiment. i think government ought to get out of the way and threat happen. but melissa, i think you raise a good point. if we're looking at it as a business -- >> melissa: right. >> the original argument is we

have great technology, a better mouse trap. >> melissa: they do. it's easily ripped off. i wonder who else can do this. besides even car services. i mean, couldn't you do it for plumbers when somebody has, you know, a flood in their house and they -- couldn't you do it for lock smiths. any service professional. it could be a revolution. >> that's where uber is going. it makes you wonder about the premise of where your car service. they basically want to be the broker, the exchange, the market -- >> melissa: and take 30%. >> local transportation. >> >> melissa: yeah and take a 30% fee. we are out of time. thank you for coming on. we appreciate it. good stuff. from every corner money has been flying around the world. starting in china the country central bank stepped up the purchases of u.s. debt. now hold the record amount. china's holding of treasury has surged to an all-time high. it's an 11% increase from a year

before. it's the big jump. how reliant the u.s. and chinese economies are on one another. despite any sort of political tension. over to dan, vancouver, they are being phased out of existence. crazy. officials in the canadian city decided they just aren't cut out. the job is opening and closing doors anymore. they ordered new homes to install levers instead. latch handles are more friendly. vancouver isn't alone. they are considering a ban on door doorknobs. who knew the dangerous doorknob. landing in afghanistan. opium production is soaring to new heights despite efforts by our government. afghan farmers are producing more of the drug than ever before. and the number of poppy plants being cultivated illegally is at the highest level in modern

history. u.s. has spent $10 billion trying to stop it. money well spent, obviously. it's that time of year. the oscar nominations are out. you won't believe how much it really costs to get yourself one of the goldened statutes. we're breaking down the numbers when you get back. you can never have too much money. or too many oscars, obviously. [ male announcer ] this is the story of the little room over the pizza place on chestnut street the modest first floor bedroom in tallinn, estonia and the southbound bus barreli down i-95. ♪ this magic moment it is the story of where every great idea begins. and of those who believed they had thpower to do more. dell is honored to be part of some the world's great stories. that began much the same way ours did in a little dormoom -- 2713. ♪ this mag moment ♪

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♪ it is time for a little fun with "spare change." the nominations are in. and the winner is: pretty expensive, actually. it's no secret that all hollywood buys to win the coveted award. you will never believe how much they spend to get it. is it worth all the cash? just to have the gold chute.

in touch weekly and "fox news'" own joins me. you always hear around this time that people talking about how much a studio campaigning for the oscar for a various film. what does it mean? what do they do, kim? >> yeah. an oscar campaign is like a political campaign in some ways. you want to get your film out. you want to get the actor and actress out there. they want to do a lot of interviews inspect time of year you start seeing a lot of actors that maybe you don't often see do interviews. i'm on red carpets all the time. >> melissa: do they get paid for that? >> well, no. the actors don't but obviously if a film gets an oscar nomination or the film wins the oscar. it could mean a lot of money for the studio and good for the actor or the director. can easily get a movie made again because they have the credibility of having an oscar. >> melissa: what i'm getting at, i know the studios pay a lot of money. they spend extra money at this time of year.

>> yes. >> melissa: to try to get their film nominated and to win. obviously, it means a lot of box office. someone wins best picture they see it. what do they do that cost money? >> everything. paying for money for ads on a tv and papers and whatnot. for example, back to the year 2008 "slum dog millionaire" by the time the nominations came out it grossed $40 million. after the awards it grossed $140 million. by getting the nominations you getting the film out there. it is often well worth it. >> melissa: they take out ads and send out screenings. which i wonder what is the cost of that? kim, i'm a member of s.a.g. i received all of these movies in the screeners. and people pass them around. you see them on ebay. it strikes me there's a real cost to sort of flooding the market with your screen. is there a drop in the bucket? >> yeah. i mean, the screeners are

certainly an expense. it's also the screening that you set up. you have to rent out the theater and invite academy members to the screenings where you do a q and a after the screening. the ads. even here they had -- i was thinking back to last year with "argo." there was -- that's where a lot of voters are here in l.a. you have things like that. tv ads you are taking out. releasing the film. a lot of films were released a couple months ago. they come back out in theaters. it's a way to get the momentum out there, again, for people. you don't want to peek too early. maybe the "the butler" peaked too early. ! does spending work? >> absolutely. that film may under $15 million at the box office. they appear to have no real chance of winning. the studio spent about $5 million campaigning. it came out of nowhere and beat out "avatar" for best picture of

the year. >> melissa: what did they do for the $5 million? >> sure. the screeners, the ads, whatnot. it all worked out beautifully. there was a spend money targeting the journal journalists. >> you can't buy a journalist. >> you can. absolutely. >> melissa: what do do you? >> i'm invited to lunches all the time. i get screeners and various gifts. it's funny, you can't help but feel some sort of impact from that. >> melissa: the screener spends a lot of money and you work hard and you hate the movie. are you honest? >> you look for the good things in the film and certainly we're all human and can make a difference. the journalists are targeted. >> kim you're in l.a. right now. who is really campaigning right 1992? who is working so hard to get -- is it american -- we're hearing a lot about. >> well, i'm so partial. i love "american hustle." they were all over the golden

globes. i was just there. certainly you saw the actors doing interviews. a great director a lot of people should have won for silver "silver linings playbook." you center to get to the events. the golden globes. >> melissa: very fun. who made money today? there's a hungry private equity firm on the prowl and the all-american chain just got itself a million dollar paycheck. don't move. you can never have too much money. ♪ [ female announcer ] who are we?

we are thinks. the job jugglers. the up all-nhts. and the ones who turn ideas into action. we've made our passions our life's work. we strive for the moments where we can s, "i did it!" ♪ we are entrepreneurs who started it all... th a signature. legalzoom has helped start over 1 million businesses, turning dreame into business owners. and we're here to help start yours.

return on investment isn't the only return i'm lookig foard to. and my parachute definitely isn't golden. [ male announcer ] for some, every dollar is earned with sweat, sacrifice, courage, which is why usaa is honored to help our members with everything from investing for retirement to saving for college. our commitment to current and former military members and their families is without equal. start investing with as little as $50. ♪ whether on wall street or main street. we're going start with who lost money today. anyone in best buy. the stock got annihilated today. they reported a sharper drop than existed existed in christmas sales. investors fled and shares dropped the most in 11 years. best buy stock closed down nearly 29% -- wow. best buy founder must be feeling

the pain he owns 53 million shares of the company. he lost $6 77 million. not a good day. a lot of money today. casino billionaire -- it turns out the ex-wife of winn resort owner bought the most expensive painting. she spent over $140 million on the francis basin work. but her identity wasn't revealed until now. the purchase shouldn't have put too much of a dent in her bank account. she said to be worth nearly $2 billion. that must be nice. making serious money. family-friendly restaurant chuck e cheese. they have been gobbled up by apollo management group for more than $1 billion. it seems like they have been hungry for deals. you may remember how to helped bring 2010 keys back from the dead when the opener hostess brand filed bankruptcy. we hope you made money today.

we'll see you back here tomorrow. "the willis report" is coming up next. ♪ ♪ hello, everybody. i'm gerri willis. tonight on "the willis report." >> obama another critical. security. >> health care.gov is not secure. >> and new congressional investigation is underway. >> also, banks targeting our heros. military men and women hit with hefty fees. more obama dried to fix the wrong thing with health care. we have a new study on the outrageous differences in prices people are charged for the same procedure. we're watching out for you tonight on "the willis report." ♪ ♪