the tech bellwether is expected to report earnings of $5.895, and revenue of $28.25 billion. >> "money" with melissa francis is next. >> world's entire wealth maybe is in the hands of fewer than 100 people. how big of a problem is that? should anything be done about it? the stats are amazing and we got them all even when they say it's not it is always about money. dennis: i'm dennis kneale in for melissa francis. good evening. the top story, 85 richest have half the world's wealth. a new study says 85 richest people on earth have same money as bottom half combined.

wealth distribution is huge topic right now. with us is the one of the authors of that report nick galaso. thanks for being with us, nick. the idea these 85 people are way too rich seems a controversial note as you head into davos. it's a nice headline. what should be done about it? >> we're worried about such great inequality of wealth we're worried about how the wealth gets used. is it used to buy political influence, for example, that could distort democratic processes. what we're asking folks at davos is to take the pledge. that pledge is to fight financial secrecy, not dodge taxes in countries where they work and invest, to support the minimum wage across the planet. and to support social protection programs. to make more equality between men and women in the work place. dennis: right and support.

>> support progressive taxtation for year. dennis: sound great but for interest of conflict, it sounds like it is rather hypocritical that the people at the world economic forum in davos would be worrying about this. these people are the top 1% who control a vast amount of wealth in the world. what i don't understand about people upset about inequality of worry so much about the top and you're upset about how much they have when they earned it and instead of focusing on ways to lift the bottom? you know, the globalization thing that these same people lament is why a billion people across asia have moved up into the middle class over the last decade or so or less. they have tripled their per capita income. that has a way of widening the gap to the poor as well. why do you people want to focus on hammering down the top? >> it is not about hammering down the top. it is not about vilifying wealth. as the report says we think that hard work should pay off. if you have good skills, you should be able to reap the benefits of that.

what we're worried about is that across the planet we're seeing great, great distances between the haves and have-nots. and we're worried about that such concentrations of wealth will lead to different types of political captures that actually rob opportunities from poor and middle class people. we're targeting the davos audience because these are movers and shakers. these people can really influence policies in the countries they work and invest. dennis: but, nick, we had a vermont congressman or senator lamenting that the walmart family is way too rich and basically felt like that is the problem. as if he thought that the reason the poor are poor is because the wealth took all the money that they otherwise would have gotten. do you think the reason the poor is poor because the wealthy have too much? >> i wouldn't say that i think what we're seeing is that different types of sectors and different, we see wealth being used to influence the way that

legislation and regulation is implemented and made in countries across the world and that the ramifications of that, are policies tend to benefit privileged people and privileged sectors of the economy. dennis: nick, aren't you getting the wealth kind of short-shrift here? aren't the wealth biggest contributors to philanthropic charitable causes and without them the poor would be worse off? in this country we spend $900 billion a year on programs for the supposed poor. turns out half the poor own their own home in part because we're giving them so much in terms of government aid, if the wealth are so great manipulating tax policy to benefit only themselves, why is it the poor earn more money? poor spending as percentage of federal budget is up to 16% over 4% 50 years ago. where is it that the wealth ripping off poor because of tax

policy. look at rebound in stock market in 09? >> you know, first off the paper is focused on global look at inequality and i think that here in the united states the important thing to focus on is that the drift between the haves and have-nots has gotten greater. where the rich are capturing greater and greater shares of the national wealth andings in income. dennis: yeah, but the rich control, the top 1% in this country control 19% of annual income and pay 40% of the federal income tax. i have yet to hear some liberal anywhere tell me what that percentage should be. thanks for being with us. tonight. good luck with the report and good luck in davos, nick. take care. >> thank you. take care. dennis: the wage war continues as the study calls on the top one percenters at that world economic forum in davos to demand a living wage for all employees and companies they control. president obama pushing to raise the minimum wage here almost 40%. but what would that do to business? joining me, jamie richardson,

vice president at one of the best companies in the world, white castle. just energizing on the sliders before the show opened. what did you think about what you heard there? he said his main concern is not that wealth have so much but what they do wi money. i think they're concerned that the wealth have so much? >> we're absolutely right to want to focus on inequality but what we need to do is focus on inequality it comes to opportunity. that is what bad policies are doing. new study from employment policies institute, 60% of the america's working poor don't have jobs. 60% of those who should be working aren't because of bad policies this living wage idea is exactly the type of bad policy that sound good politically but what it does, it robs restaurants, retailers and others who are job creators from the opportunity to provide a better life for those aching for it. >> i was looking at stats on minimum wage and i don't understand why lifting minimum wage is major pillar of the

obama administration's fix for economy, when of 125 million total u.s. workers, 3.5 million on minimum wage. half are under age 25. the average duration for minimum wage job, you only stay on the job a year of your life. why are we focusing on minimum wage as the big fix? >> i think at white cause sell what we know our team members love being at the castle for number of reasons. good pay becomes great pay. on average white castle team member working behind counter is making above 35% minimum wage. dennis: did they start there and climb with raises? >> at the typically start at minimum and jump with performance and earn health care benefit and profit sharing and retirement benefits. we take up to 1% of sales and give it back to team members as bonus for the holidays. dennis::we look at raising minimum wage 30% as helping the poor. why don't you raise the minimum wage 100%? make minimum wage $50 an hour.

turns out then the slider prices have to rise. then the poor end up worse off than before, don't they spend more with higher minimum wage they get? >> exactly right. what the president proposed 40% minimum wage increase, all things being equal, $61 million a year. you can't raise a hamburger price enough to cover that given we're small family business. what would happen we would be stuck in situation where people will stay home. they will not visit restaurants lc, leftovers lasting longer not the drive-through next door. dennis: minimum wage hurts growth, slash minimum wage in half, would you lip nate that? is that somehow wrong. >> where we're at whites castle we put the team members first. one in four have been here 10 years. 10,000 people, one in four have been there that long. we want to treat each person where they are, treat them with

dignity they deserve and they help us yo together and everybody wins. it doesn't have to be zero-sum game like a lot of protesters talk about and otherwise. dennis: maybe best motive is treating employees well because you want better business than fall on government rule. thanks for being with us. jamie. >> crave on, my friend. dennis: leave sliders behind. >> we shall. dennis: is only reason we booked you is for the slider. has a member rap royalty set a new high mark blurring the lines between marketing and reality? we'll show you a new campaign that aired at one of last night's championship football games. you may not realize it is an ad and has everyone talking. coming up, west virginia, another surprise for you and for me. it has its water back but a bad aftertaste lingers in the air. the company responsible for the bill filed for lawsuit protection in bankruptcy court. after that inevitable wave of class action lawsuits started rolling in.

we'll look into legality of it all. in the words of the great whitney houston, the children are our future teach them well. what if you're crippling our future and future leaders with your overzealous parenting? stick around for today's "money talker." don't you want your kids to rule the world? more "money" coming up. ♪ [ chicken caws ] [ male announcer ] when ur favorite food stts a fight, fight back fast with tums. eartburn relief that neutralizes acid on contact and goes to work in seconds. ♪ tum, tum tum tum tums!

>> while cnbc is on tape, we're open for business. dennis: "money" update on the company behind last week's chemical contamination leak. after more than 7,000 gallons of coal cleaner infiltrated west begin yeahs public water system the company responsible for that filed for bankruptcy protection. for some the timing seems suspect. dozens of lawsuits for liability just filed. chapter 11 could give freedom industries a clean slate while absolving it of obligation to pay back for any current suits. analyst and author. bernie lane one of the lawyers who filed one of these first

claims against the company. frank gonzalez, is one much his clients who is planning to join the class-action suit. thanks for being with us, all of you. start with the lawyer on the case. the chemical spill happened on january 9th i believe it was, correct? january 10th, you filed a lawsuit. shouldn't you h you have waited to exactly see what the cause was and culpability? why file quickly before you know whether the company is to blame at all? is. >> well, that is an interesting question much. actually by the time we filed the lawsuit we very well knew exactly what the cause was. my law partners and i monitored the national news throughout the night. i believe that the complaint was finished drafting around 3:30. we knew the impact of it. we certainly had some tips this would be a long situation but more than that, i think in the days after, in the aftermath of this we've seen exactly why you

have to file early. one, there is already been a motion filed in the court to protect certain pieces of evidence that might have been destroyed in the aftermath of the spill and then second of all, as you have already brought up, we have a bankruptcy filing within a week. so had we waited, we would not be there to protect our clients. david: dennis: gotcha. >> with the evidentiary pieces that we had to protect plus the bankruptcy filing. dennis: frank gonzalez, you're the owner of the restaurant there in charleston. tell me how your business was directly affected and how much money you're wanting in damages. >> well, my business was directly affected. we were told thursday night by the health department to cease all operations. we at that point had to turn away customers and basically ask customers we had in the restaurant to leave at that point. we were closed for five days from then on. we were forced to donate all the product we had prepared for the

weekend. i was forced to send my employees home. we were not allowed to use the water with the restaurant. we had to come in with outside chemicals and water to clean down. we've experienced a great against as a result of this, of this contamination to our water system. dennis: how the great an expense and what, what's your daily gross? that five days you lost, how much money in the five days versus how much you had to sppnd cleaning up? >> well, we, we have lost quite a bit in gross sales yet to be determined. the amount that is ongoing is indefinite in regard we have no access to a safe supply of public water. so i'm forced to supply bottled water every day for my clients and cook exclusively with bottled water. dennis: that is expensive. >> that will go undefinitely to remain open. lis? >> that is expensive every day and community is pulling together to support us and that's what we're doing. dennis: let's go to lis, when company does this, bad things

happens retreats in bankruptcy court. is that because the company is sleazy or because the plaintiff lawyers flood the company with lawsuits? >> go with both of those things. i don't blame the lawyer we heard from filing lawsuit day after, i know he didn't say this, my guess he probably didn't know for sure 100% this company wasn't responsible. you can always rescind a lawsuit. correct we want to get filing early ahead of all unsecured creditors out there. the other thing part of this, freedom going into chapter 11. i'm not surprised about that. is it sleazy? that no, it is not sleazy. that is one implementation of the law. they are fairly small company, 10 million in assets. they owe the irs 2 1/2. 3.5 million to unsecured creditors they are looking at bankruptcy. what bankruptcy does, this is crucial for everyone to know, bankruptcy put as stop sign on all lawsuits, wait a second, court, we're not going ahead. the court says we're not going

ahead with anything until the company can come forward with a plan. the court then takes a plan and works with the company. this is good case scenario, works with a company to then determine what should be happening going forward. that is best for the company and best for secured and unsecured creditors. that is another reason why the lawyer we used head on filing quickly. that man, the restaurateur is unsecured creditor. meaning he doesn't have any credit. doesn't have any collateral in the company. dennis: gotcha. >> secured creditors come before him, hence filing fast and early. dennis: happens hundreds of times in almost every news headline. thanks for being with us, bernard lane, frank gonzalez and lis wiehl. up next you may love your kids but you could be stopping them from leading the next generation. you might quit the coddling after today's money-talker. we'll tell you how you are preventing your kids from being leaders. no silencing peyton manning when it comes to omaha.

especially now because a whole lot of cash is involved. details when we come back. do you ever have too much money?

dennis: as parts of the country expect more snow tonight and another polar vortex on the horizon, this little pup can't get enough of it, kia, jack russell terrier is looking for her tennis ball in snow taller than she is. that is wintery blast of cuteness. which usually i'm not associated with much. if your parenting style is starting to resemble a helicopter landing that is hovering, might be time to back off. you could rob the world of next margaret thatcher or ronald reagan. new findings suggest that parents are killing their children's ability to lead. this is today's "money talker."

joining us of a treo of parents. dr. robbie ludwig, our own david asman and diva moms.com founder, liz sterns. start with the first rule, don't let children experience risk. liz, what do you think? >> i think they have to take risks. if children don't take risks they will be, they will be bored and fall apart and not no sometimes when you fall you can get up. children need to take risks. >> rob business, we're just trying to protect them. >> how can you protect them from risks? they're going to school. they're around other children. they will have teachers. toughen courage them to be in the real world. i think if you don't encourager your kids to be in the real world and experience it then you are really helping them to be somewhat paralyzed in life. >> my grandmother said you have to eat a pound of dirt before you're five years old. get your hands -- one of the reasons why i suspect, i think one of the reasons why we have so many allergies now, when i

was a kid growing up, everybody had peanut butter and jelly. nobody worried allergic. >> allergy in africa. that could be one. >> not that i know of. dennis: move on to the nexttone. we rescue our kids too quickly. >> yes. dennis: this is the age of anxiety for parents because you know the parents who raised us, they let us play in the traffic and didn't care. what is interesting. baby center looked at data amongst miilennial moms raised by helicopter moms. they are choosing to raise their children differently. and it seemssto be somewhat of a backlash. so there is a problem if you rescue your child and you don't allow them to problem solve in the real world, you're really robbing them of their ability to feel good about themselves. part of thh feel-good for kids, is realizing that they can handle difficult situations. >> this is age of bailouts. this is the age when everybody wants a bailout. whether we're talking about

government bailouts. nobody is supposed to fail. >> but you have to. >> if you fail there's a problem with the system and you have to change the system or somebody's victim or something. >> but these children have to learn how to fail. >> exactly. >> everything in life is not success and peachy and roses. >> companies have to learn how to fail. no bailouts. dennis: the thing we brought you three on here to discuss this but sounds like you three are doing it the right way, rather than representative of parents doing it all the wrong way. >> let me say the tendency is to want to coddle. no way to be a parent if you -- particularly affluent. we're lucky, we have money, you want to coddle, but you have to go against the instinct, don't you? dennis: i have a 13-year-old daughter and extremely driven. one reason she feels like it is not good enough. she gets 99 on test and that is fantastic but that one joke about that one point. >> i think we praise your children too much.

for kids raised to believe they're the "center of the universe" that is very dangerous. >> really. >> they will learn in the real world they're not and often feel depressed and disappointed. you're good raising kid to support their real strength. hey, you are very ambitious and they truly are. if you're complimenting a compliment, that is dangerous. dennis: david, seems like we're, just seems, let's move into a new topic, about letting guilt get in the way of raising your kid. i think a lot of what you're talking about especially in two-income couples, we feel guilty we don't spend enough time. >> guilt is terrible emotion. you should never, see what good it has done in terms of our public policy, the war on poverty. sometimes when you base your actions on guilt you're making a mistake. i'm against that. luckily i did make sacrifices to choose to do things so i could spend time with my kids and i have. dennis: okay. >> i'm a firm believer, my husband and i we both work but

very important to be, what am i trying to say i think it is very important, not quality versus quantity. >> quality. dennis: quality not quantity. >> by the way your third child is listening right now. >> it is really about the quality. dennis: we've got to go. thanks for being with us. nice job, guys. up next, call it the january effect. some wise people once said wherever markets go this month it will affect the rest of the year. sounds smart but when will it kick in? stocks are supposed to rise in january. but we're down so far. the county down is on. who made money and lost today? fill up your pantry. your favorite tv food faces another shortage. this one could be real. "piles of money" coming right up. i ys say be thman withhe plan

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♪ how about this for a workout? music streaming service is developing a knew feature. an app that match songs to the

users' heart beat and sensors in the smartphone will pick up how fast your hearttis ounding during the workout and match it with appropriate music. it aims to pick on things such as temperatures and sleeping patterns so it can make better song suggestions. kind of interesting. we are already 20 days in to the knew year, but still, no sign of that annual market uptick known as the january effect. so far the dow and s&p bothed year-to-date losses. if history is any indicater it's a bad sign. it will a rally on the horizon? if so, where will it come from. hear the predictions the author and fox business contributor jonas of max funds.com is going to be with us. and investment adviser matt miller who loves bonds every much as michael hates them. i want to hear what you think about your different sectors you like. let's start with a discussion

about stocks. they were up 25 to 30% last year. andlet starr with jonas, how do you think they're going to do this year. where is the january effect? >> i don't believe in the january effect. it happened in the past for a lot of reasons. one, you can't explain why. just because january does well the whole year is supposed to. other than the investors get positive -- i prefer if you do tax law at %-money in the january first few weeks strong. it has some logical sense. i wouldn't use either indicater to make a long-term market call you do with client money. david: your prediction for how stocks will do this year? >> i say down slightly, because we're a little a head of actual profit growth in the economy. i would prefer bonds to stocks this year. i'm cutting back of stock going in to long-term bonds. down on the dow. >> bonds this year given your

book says the -- >> yeah. 80 percent of the times i make meatball on sunday. the stock market goes up on monday. david: good. >> they are noncorrelated. so you to look at fundamental. the fed is about to and removing interest rates. if they rise, guess what it pricks the acid bubble. the bubble and bonds which is the mother of all bubbles i'm predicting a -- sometime in the middle of the year it depend on janet gel less -- yellen. that is what sing going happen. that's the only way we are going get a big rally this year. near what we had last year. >> jonas saying down. matt miller? what do you say on stock and take us to bonds.

first stocks. >> well, the january parameter is actually just a statistical survey started by news letter writer. but it is interesting that 1950 it worked all but two years. 1966 and 2011. my view on stocks, and here is that the following a good year, which by definition had this year, the average over the long-term is to expect 8 to 12%. i think that's reasonable. i don't buy in to bursting bubbles except as it turns out in gold -- [laughter] and so i look at bond market in here. some of the smartest people i know out there including larry fink from black rock 0 are basically moving the other way. in other words, looking a the long bonds rather than being in the shorter maturity. [inaudible conversations] >> he only runs $4 trillion.

>> what did that tell you? >> just translation for the audience. what matt was doing there when he mentioned a no bubble except in gold. michael loves gold which went 25 -- down 25%. >> what other entity can buy 80% of the new issue wans of treasury debt. and that is -- an indiscriminate buyer. they bay $85 billion every month. they have done so for a long time. and -- they remove that -- they take away their hand from the bond market as a black hole left there. >> and -- trillion dollar economy they're going to -- >> matt. matt. if you'll please let me run the show. $17 trillion economy and $10 billion reduction are they going to do anything. tell us. >> but -- >> michael. -- >> i'll tell you. gold went from $200 an ounce in the beginning of the last decade

to $1900 because of inflation. they were worried of inflation. we did not get hyper inflation. we got 13% rise in home prices. where did that come from? >> that's called recovery. >> what. >> the deficit which was 1.5 trillion under obama, okay. came all the way down to -- $650 billion. guess what, if the fed is a failure, we're going to be paying a higher interest rate on the massive $12.5 trillion publicly traded debt. in other words -- >> let me tell you. >> if they -- you have to let someone else in. >> well, -- if interest rates don't rise real rates will be negative. it's very bullish. >> one last thing. matt, go ahead. >> the first thing, there is no inflation. if anything the fed and global banks are worried about deflation. if you look at what happened a lot of people are trying to say

or suggest china, japan, and the rest of the investors out there in the treasury market are either going to be sellers our pull back in to the november figures l just released last year both japan and china added $12 billion to the treasury holdings. bringing them to about $1.3 trillion, and i think those kinds of investors are still there. absolutely no black hole. >> we have to wrap here. to our audience, all three of guys basically not working today because the markets are closed. all three willing to talk to us tonight. thank you for that. >> only because it's you, dennis. we love you, man. >> thank you very much. >> thank you. coming up. things got way too cool for school at the last night nfc championship game. find out a guest appearance bay rap legend and headphone afished in dough dr. dre can represent

the future. from the u.s. every corner

of the world money has been flying around the world today. starting in rio where the city's world famous christ the redeemer statute has been struck by a bolt of lightening. the thumb on wrist's right hand was hit during a severe thunderstorm warning when created the most lightening strike ever recorded in still. -- brazil. they have spent $4 million after restoring badly eroded part of the face. they have to shell out more. over to depose twitter users with over 2,000 followers are being paid $21 per tweet by advertisers. it's con ting penalty on the tweeting during rush hour when people are glued to the phone. and one guy was more than 100,000 followers charges nearly $700 for a package of ten

tweets. i think our math might be wrong there. it's ranked as the world's twitter. landing on sun soaked island of jamaica local bob shrill sled team are bracing for the winter olympics. it's the first too many they qualified in over a decade. they have to raise $40,000. donations can be made to through paypal. the olympics association is refusing to give any financial support at all. which may being no sense. i think they can go cheaper than $40,000. if you are one of the millions that watched championship game between seattle and san francisco. you saw a lot of advertising for beats by dre. aside from commercials that featured collin colin kaepernick. and richard sherman it aired a spot called beats player to watch. take a look. >> right now, give you today's

beats' players to watch! [cheering and applause] >> you'll see a lot of this guy. a lot of sherman a lot of seahawks, 49ers, and the guys playing in this one the nc championship game. hear what you want with the beats by dre. don't forget about dre. back after this. ♪ could you tell that was an ad? it was seamless. it is a sheer marketing genius. what does that brand placement cost? here to sort it out is sports attorney steve and -- chris malone. how we relate to people, productings, and companies. we appreciate you being here. thank you very much. first, gentlemen, what do you think of the blurred line. good or bad thing? >> well, -- >> i love it. >> very savvy. >> very savvy integration

between product placement, advertising, publicity, and frankly, done in a way that skirts what the nfl would be looking -- for in term of sponsorship. >> 100% awesome. very creative. i think it's a creative way to have a lot of people see your product and when you have two of the endorsers of the nfl pitching your product now it's going bring in dollars. that's what it's all about. >> chris, a lot of times networks have to follow all kinds of rules. they're not allowed to take a character in a sitcom and have the character be a shield for a product. and of course, magazines have all the rules about not wanting to blur the lines too much. is all that have stuff basically quaint and passaic and already out the window in all media? >> actually, i think the beats example is a tremendous example of the kind of growing intermarriage between sports, entertainment, anaphiasha. the fact players were able to be

featured in a way integrated with the programming rather than be kind of an intruder in the program is credible, very persuasive. the fact that dr. dre is very savvy, well-connected celebrity themselves they've been able to do it in a way they're a broadcast sponsor and able to get on the field that was edgier and more credible than other advertisers responsible able to do. i think you're going to see more moving forward. it's a particularly savvy and smart. >> how long before we see the ftc get involved? they are trying to order 50 million bloggers if they say something nice about nike. they have to disclose. won't the feds say they don't like the blurred lines? >> that's a great point. i think eventually you're going to see the ftc come in. as the rules get developed. you have to realize it's a newer thing. i start to think when you start seeing a beats by dre or another company that actually they -- i don't want to say terrorist a

loophole associated with this. but dr. dre will go in and a lot of athletes and i deal with a lot of professional athletes, they're drawn to him and jay-z. i think that over time, you're going start to see that the fcc will kind of want to look at this a little more harder. >> chris, last question. if the fcc a backlash from fans and feel, hey, you suckered me. i didn't know it was an ad. >> i think in this case, fans are omfortable with it. it's in the cases there's a deception. i think that's -- ironically it's one of the reason it is makes it effective. many of these players really want to endorse the product. there's hundreds of players relatively few deals and able to get this deal from my estimate asly as $200,000 the endorsement for cold cold for a single year. ic they're going to be okay with it. >> they've done a great job of marketing those things. i bought a pair. not that great. >> thank you for being with us.

>> up next, you have admit nfc championship was great. did you see the post-game rant. you can never have too much money. not even that guy.

♪ time for a little fun with "spare change." super bowl edition. today joined by fox business and marketing specialist bob. first up, everyone is talking about peyton manning and the oklahoma calls in the yesterday's game that earned his charity almost $25,000. bob, what do you any. >> it's one of those real-time marketing examples that is going on so prevalently around the

super bowl and sports. specially they looked at the news, saw he was making the omaha calls, made a play to try to get him to do it some more and gate little attention. you know, yeah, they had to pay $27,000 but that's nothing for the amount of exposure they get as a result of it. >> it doesn't make me want to go to omaha ha. >> they were touting all the great things about omaha, the unemployment rate. >> nobody wants to go to omaha as a result of omaha. >> right. >> it does get them a lot of attention. t the bottom line. >> with super bowl ads run soggy expensive. it's the best way to possibly get it. >> should the companies be embarrassed they only raised $24 ,000. instead of pledging every times why not pledge $1,000 and raise $250,000. >> this is a small business. we're not talking about major

corporations per se. maybe one or two in the omaha metro area. it's pretty respectable considering the fact it's a small business obese that went out and did this. >> okay. let me say warren buffett, where are you? you could have knead bigger than that. if you're on your way to the biggest football game of the year. you would be happier seattle quarterback richard sherman they can what are you doing now? he storms off the field after the bizarre post game rant. in case you missed it, watch. >> [inaudible] that's the result you're going get. don't you ever talk about me! >> who was talking about you. [inaudible] >> the reporter asked a pretty good question. who was talking about you. >> i love how she maintained her composure and red sent like, oh,man. what is going on here? she knew it was going to go viral right away.

it's great about sherman. it's going to be a great advertisement for him. >> i think it's terrible for him. it's just like you, you know, half the money that a football player makes probably even maybe most of the money a football player makes through the endorsement deals. he made himself a black mark against the endorsement deals going forward. that's not good. that's why most of the nfl most sports are vanilla you get from the commentary. >> apparently there's an i in team. on sherman's behalf to make it more interesting. maybe he was flooded with adrenaline. >> that's actually what i had says. >> saved the game. >> exactly. if you read the blog post i believe he posted on "sports illustrated." explain rolling back what he meant by all of this. i guess it's interesting to build a narrative going to one of the games. it increases the drama overall. >> yeah. >> like this. it means i'm in a rush to get to the next segment.

he's back, this time it's for bud light. arnold schwarzenegger starring in strange new bud light ads. i mean, do we like it or not? who is he? bee yes or no of ping-pong? >> the thing about super bowl advertising it's not a conversation whether it's good or bad. it's about entertainment. it's the only ads venue where the ads are equal to the game. >> yes. >> they are just as much a star of the show. >> i love it. yesterday i was watching the afc championship. i saw a sliver of this bud light ad and i wanted more. i thought it was well done. i watched the rest of them. it drew in me. it's not that good. >> good job to him ffr -- thank you very much both of you. connelling up. who made lost money today. just when you thought you were safe from the cheese

apocalypse. who is feeling the effect of cheese. you can never have too much money or gooey foods at super bowl time.

♪ ♪ whether on wall street or main street. here is who made money today. someone with a taste for whiskee. souther by sold a bottle of mccallum. the sale set the record for the most expensive single-malt scot sold. it comes from a fancy decanter. four have been made ever. the money goes to charities. very nice if you have the catch and the palate. also making money, the self-y police. two college kids have deviced a way at poking the fun at most

self-obsess. they fine them a dollar each time they post an image. the proceeds go to charity. not as aggress as if sounds. participation is voluntary. they can urge each other to pay up by #self-y price. losing money. craft ceil have a that. now the maker of the goodnesses has recould calm -- recalled more than 1 billion brands. the company works on labeling with the right ingredients. i guess the shortage will kind of happen after all. than is all we got. i hope you made some money today. be sure to tune in tomorrow. melissa will be back. you want to hear her money talker. if you want to stay in a job yoo hate. you don't want to miss it tomorrow at 5:00 p.m.

and gerri willis, the willis report is next. thank for being with us. ♪ ♪ hello, everybody. i'm gerri willis tonight on "the willis report." new questions about the so-called expansion of health insurance under obamacare. the majority of new obamacare enrollees already had coverage. also, it was blamed for much of the housing bust. now interest-only loans are making a comeback. and got a great new idea? well, get moving. actress jessica alba is here to talk about her new business and how you can do it too. we are watching out for you tonight on "the willis report." ♪ ♪