tv MONEY With Melissa Francis FOX Business January 21, 2014 5:00pm-6:01pm EST
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of health care and randy zuckerberg of zuckerberg media, former facebook executive and having a social strategy to succeed. david: "money" with melissa francis is coming next. melissa: antitheft credit cards. after the huge target hack, you could soon be carrying a card with a smart chip inside of it? are you willing to pony up for extra protection? what goes in it and what you will pay. even when they say it's not it is always about money. melissa: the massive data breach affecting 100 million people left the retail world reeling and calling for a change. target ground zero for the hack attack wants to move to chip-based credit cards to protect you. if target is so high on the technology, why did it abandon
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its own chip card program a decade ago and what company will be hit next? dan clements, a cybersecurity expert and head of intercrawler. what do you think? is the chip the answer? >> it is one of the answers. just another hurdle that could make it harder for the bad guys to hit credit and debit cards. melissa: why is it safer than a card? >> it embeds the number an encrypts. it is hard for bad guys to get it out of your wallet or get the particular pin number. melissa: in this particular case would it have made a difference? >> in this particular case the hackers got pin numbers which are encrypted and they're trying to descript them in the underground. in this particular case i'm not so sure it would make a difference. melissa: not terribly reassuring. how much more does it cost for something that may not have prevented the problem? >> the problem is not born by
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the consumer. >> of course it is. it always is. >> they will end up getting it passed along, you're right. it is a business case for the card associations to try to pay for that chip and pin technology. melissa: how much does it cost per card? i assume that is one of the reasons they're not doing it right now? >> well it always has been a little expensive but it has come down in price recently. i mean today, i can go into my bank and get replacement credit card on the spot. so the technology has come down and i think chip and pin is going to come especially after a big hit like target. melissa: we were looking at graphic saying $1.30s versus 10 cents for a card with strip. i have to wonder, even if you pay more for it, how does it stack up against things on the show lately? whether facial recognition or there was a vein wrist recognition. seems like you need something biometric to really be safe. >> absolutely. biometrics is coming. fingerprints, eye balls,
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embedded pin numbers. i mean, we need better technology for our credit cards or online banking. it is coming. you know, consumers are much more technical today than they were a few years ago. we have online banking. we have smartphones. so we will embrace the new technology especially after a big hit like target. melissa: target, talk about embracing new technology, the 10 years ago they are the ones putting kibosh on this they were working on it and stopped it from happening. they are getting a lot of criticism. they could have had this. >> 10 years ago it was a lot more expensive. so it is a business case. i mean right now the fraud levels in the united states, according to the card associations are somewhat manageable. in europe they were a lot higher. that is why they went to chip and pin. serve a feeling that chip and pin is coming to the nited states. it is just a slower process i guess. melissa: what happened? it wasn't that long ago they put picture on front of credit card, remember that? it was newfangled thing and that
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pretty much disappeared. was not thought to be helpful? >> i think it was more of a fad at the time. it was a novelty. a way to for banks to issue more credit cards. so i'm not so sure that you know a signature onnthe back of your magnetic stripe or a picture is going to save the waiter from stealing your credit card or somebody from grabbing your wallet. melissa: we're reading stories at the same time, south korea, half the population had their credit card information stolen recently. you hear about this case in the u.s. what can consumers do that are getting bombarded with all these people? it makes it feel inevitable. is there anything you can do to protect yourself right now? >> yeah. i mean when you type in your pin number, obviously use your hand to cover it. there are cameras all around the retail stores looking at you, typing in your pin number. it is pretty easy for somebody to rewind that tape. another thing watch your accounts like a hawk. when you see a dollar charge on your debit card, online, that could be just the bad guys
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pinging your card. it could be tip of the iceberg because they want to sell that card and then fraud is going to follow after that little charge hits. you just want to be diligent. you want to watch your accounts like a hawk because you will get hit at some point. melissa: what do you think is the next target? >> well, that is having you -- interesting you mentioned that. we've been following nine guys in the underground are in this niche that are hit merchants. what they have done is scan merchant systems. they find an open vulnerability and load in a little program like the one that hit target that grabs the credit cards while they're in process and fires them back to the bad guys server. there are more merchants that will be coming out in the next couple months. melissa: interesting. all right, thank you so much for coming on. >> my pleasure. melissa: shipping before clicking. amazon has a new predict what you're growing to buy before you even buy it? they actually pack up your anticipated purchase and send it on its way. so when you do actually complete the sale, it is already ready
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and on its way to you. how is that even possible? here is amazon analyst michael pachter. you're trying to tell me right now i may be, i haven't even thought about what i'm going to buy from amazon because to be truthful i have amazon prime and i'm on there every day and so i'm their prime target and they can anticipate what i want next and ship it to me. >> of course on some products. if you buy makeup and they observe a pattern and buy eyeliner, they can anticipate whether you run out. that is easy. if you're a john grisham fan, they know you bought everyone of his last novels when it comes out and they can get away with shipping it to you. this is pick, pack and ship. the pick, pack and part they can do because they know they will sell this stuff and very easily plan we'll have 20,000 shipments of this book or this makeup today.
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so let's get them boxed up. let's pull them off the racks and box them up and label spit out real time as order comes in, slap label on and ship. that might take a day off the process. i think they will anticipatory ily ship products they can predict with great deal of accuracy like reoccurring purchases, makeup, diapers, diapers.com where there are recurring purchases. if you don't sign up they could figure it out. melissa: there must be something, they have gone out and place ad patent on the algorithm of the technology that is going to do this. there is something that is more complicated about it than just sitting there anticipating that i go on amazon and i buy paper towels every two weeks roughly or whatever it is, buy a huge bulk case. there is something more interesting about it than that. they have gone out and done a patent. for example, my three-year-old son is obsessed with lions. we keep going on amazon.com and buy lion lunch pail, lion this,
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lion that. will the algorithm start figuring that out and start sending my lai on products? >> absolutely. i think that is their intention. they have to balance sending you something, converting that to a sale and sending you something and pissing you off. melissa: how will they do that. >> i think they will take baby steps. they will predict and advertise first and see what they predicted. and send you e-mail with all the new lion products and recommend these and see if click-through rate improves because they're targeting you better then i think they anticipately pick. i expect they will ask your permission first. they will say from time to time we my find a lion product, may we send it to you. the only hassle you have to repackage it and send it back to us. people outside of concentratetores like new york city, who don't have to walk to ship something, fine i will leave it on the doorstep with new label if i don't like it. melissa: really. >> i think that will happen. they will start with books.
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start with something easy. well, again some people will be pissed. as i said, they're not going to do it unless they think they get 90% hit rate. if they think it is 50/50 they will not alienate half their customers to like the other half. melissa: delicate balance, once they ship they have some costs into it. they will have to discount it to get to you keep it or going to have to in some cases i read give it away free. in some cases i read this could be pretty tricky. >> it will be pretty tricky. i think they will take baby steps. i think they will use it when they are only 90 plus percent person that you buy it like eyeliner you buy every month. melissa: that is lot of eyeliner. >> i don't think they will send you a stuffed lion when your kid is 17 years old. he will probably outgrow the phase. melissa: i hope. at this point it seems forever. >> there shuls a the detroit lions. melissa: there you go.
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coming up later in the hour, movie and tv star george hamilton is dropping by to tell us about his new business venture is it related to tanning? here's a hint and helping him stay healthy and looking as great as ever, like he needs it. coming up, a middle-aged worker on the front line as wage rage continues. we will hear from a woman in the thick of it. hear first-hand why she says things should change. also want to watch the super bowl in style. tickets are still available for some of the swankiest suites at the stadium. you want to have a fat wallet though. you won't literally believe how much people are saying to see the snow bowl. here's a hint. about 20 times the average household income. more "money" coming right up. mine was earned in korea in 1953.
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rating firm has been arrested on suspicion of selling records to marketing firms. credit card companies say they are going to cover financial losses. caused to all those customers. wow! that's huge. in the course of the wage wars we all heard the stat, half minimum wage workforce is 25 or younger and many of those employees aren't supporting families yet but there are exceptions and we want to bring you the rest of the story. mary coleman turns 60 this march. she is minimum wage employee at popeye's in milwaukee. she is joins me now. thanks for coming on and putting a face to the other part of the story we haven't encountered as much but hear a lot about in the media. tell me how you got to this job and what is it like. >> thanks for having me. i got to the job where i am through going through temp services. working below wages and having to deal with going to work and getting sent home, you know, not
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working and you know, just, just a lot of, you know, headaches and, you know. so i applied for a permanent job which was with pop buy's and i -- popeye's and i got the job. melissa: when you hear about the wage wars going on out there and you see folks out protesting to raise the minimum wage, how do you feel about that? >> i support, i support them fullyy i support them because living on 7.25 is not easy. it is hard. it's like you have to, you know, know, you don't know which way to turn. either you take what you make and pay your rent, or you have a choice between your rent and your lights. or, buying something to eat. melissa: have you worked steadily through your whole life? was there a period of time that
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you took off? we're trying to figure out, these are supposed to jobs that you start in and have opportunity you move up and turn it into something else. have you worked steady through your whole life or what is your story? >> pretty much throughout my life i have worked and i have pretty much worked, pretty much of my jobs have been low-paid poverty jobs. because i, i do believe it has a lot to do with the education. you know, people not being educated and, plus on top of that, not being able to make things the way that they can be comfortable to be able to make a living in life. >> i understand that you have a daughter and that is part why you're working to help her out and her children. did you encourage her to get an education as a result of what you've been through and your inability to go get a job that paid more? i don't want to diminish what
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you're doing in any way because anybody who has a job should be very proud and honorable work, any work that's done but you know as you said it is hard to make ends meet and did you encourage your daughter, others if you feel like education is the thing that held you back from earning more? did you encourage her to go out and have a different life? >> yes. my children are high school graduates and also, you know, doing some college, you know courses. and it is still hard for them. even going, even with getting a high school diploma, getting college credits, and whatever, still, still all they can get is low-paying job. >> i read you enjoy your work at popeye's and you know, in a lot of these cases when you have folks going out representing you and picketing, they paint you as a victim. do you feel like a victim? >> yes, i do feel as a victim but not so much as a victim
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because i'm not only one in this. so i can't say myself, you know, just me, myself is a victim. there's many of us out there that are victims that's working hard daily, trying to take care of a family, trying to do what is right in this world and, you know, we just can't make it on 7.25. and all we ask is for a living wage. that's what we're asking for. melissa: mary, thank you so much for coming on the show and sharing your story. we really appreciate your time and best of luck to you. >> thank you so much for having me. melissa: from a personal story through a big money war between restaurants and pro-worker organizations the restaurant opportunities center united has been outspoken and tireless in their quest to raise employee wages. they're ruffling feathers with their tactics and some say they should be treated as unions.
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we have the cofounder of restaurant opportunity center united and she joins us along with fox news contributor steve moore who oppose as minimum wage increase. let me start with you. because your group has gotten together and made a lost noise and you have angered, you know at love different restaurant owners. they say thaw should be treated the same way a union is where you have to disclose openly, you know all your financing, where your money comes from and you have to have elections. your leaders of your organization. what do you think about that? >> well, first of all, actually it is not all restaurants that think that. we actually work with about 100 restaurant owners across the country who are members our organization, who have partnered with us to actually say to congress and the american people, we believe that workers should be treated better, should be paid well, should be provided benefits because we actually seen that it reduces turnover and increases profitability. they're mostly small businesses across the country that actually value their workers and have
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found they're able to reduce turnover almost in half by providing these liveable wages some that's a key, you know, component of why we actually aren't a union. we're doing things a little bit differently. we don't just organize workers. we organize small business restaurant owners who believe in what we're trying t do and consumers, several thousand consumer members part of our movement as well. melissa: let me get steve in. when i listen to this, i'm sure you twice heard mary coleman who came before you, your heart goes out to her, she is proud worker doing her best working hours to try to earn money. i worry if we raise the minimum wage, fewer mary colemans have jobs. not that she makes more money. maybe one that remains makes more money but then endless studies have shown that a lot of them then lose their job. what do you think about that, steve? >> i agree with that. look, i think you were exactly right, that there is dignity in work and i have nothing but respect for people like mary who are working 40 hours a week at
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those low wages and i would love to see, you know, higher wages in the united states for all workers. you know, we want a high-wage economy but, melissa, what we learned from the evidence if you raise the minimum wage, some people like mary will have no job. they will have earned income of zero. in terms of issue about small business restaurants, look, i talked to small business restaurants all the time. they're terrified of a minimum wage increase. by the way, if it is in the interests of the restaurant to do it, then why do you have to have a federal law to require them to do it? that doesn't make any sense. melissa: what about that? >> well, actually the small business majority last year put out a poll, a scientific poll, a national poll that found 2/3 of small businesses across the country both support raising the minimum wage and actually already pay higher than minimum wage. melissa: why do we need to change the law then? i think that is steve's. >> unfortunately the vast majority of restaurant workers often don't work in these small business restaurants. they work in large corporate
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chains, like, darden which owns olive garden, red lobster, capitol grill steakhouse, longhorn steakhouse, members of the national restaurant association that have been lobbying for years to keep the minimum wage, especially for tipped workers, we didn't get a chance to talk about tipped workers, tipped workers wages are stuck at $2.13 an hour for last 22 years. we've got small business owners in our group who say that just doesn't make sense to be paying somebody as little as $2. >> wait a minute. average tipped worker -- melissa: hang on. let steve, respond. >> average tipped worker in the united states makes between 10 and $15 an hour. >> that is actually not true. government data -- >> hang on. hang on. let steve respond. >> here's the point you keep, when you talk about these restaurants like mcdonald's and wendy's and burger kings, as you know, melissa, those are owned by small businessmen. they're not evened by mcdonald's corporation. those are owned by small
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businessmen and women who are franchise owners and they don't have, you know, they operate on very thin margins and i talked to them all the time. if you raise the minimum wage and all of these other costs like obamacare they don't have the money. they will have to lay off workers. they will have everything will be self-serve and have fewer people behind the counter. melissa: i will let you respond to that then we're out of time. >> thanks. u.s. department of labor median wage by the government is $9, including steps for tipped workers in the united states. >> a lot of them don't tell the truth -- >> can i speak now? thank you. >> a lot of them don't tell the truth how big their tips are. melissa: let her finish, go ahead. >> there are large corporate chains like in-n-out burger that pay a liveable wage and growing and profitable and actualll many restaurant companies i talk about are wholly owned, they're not franchised. melissa: it was really profitable everybody would be doing it and we wouldn't need government to come in and tv shows have said.
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that is not true, many guests on previous shows have said, sometimes corporations take a shortsighted view to profit. they might think, oh, i want to pay as little as possible. >> you know better than what -- melissa: we got to go. thank you, to both of you. >> you know better than they do. melissa: food envoy. food lovers have been going crazy over ihop's new menu. customers are spending more than ever before. stick around for the secret recipe to success. we're getting ready for a visit from this familiar face. legendary actor george hamilton is getting into business and is here to tell us all about it. do you ever have too much money? [ male announcer ] e new york is open. open to innovation. open to ambition. open to boldids. that's why n york has a new plan -- dozens of tax free zones all across the state. move here, expand here, or start a new business here
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will be one. melissa: what is on the menu tonight? how about eight -- of marketing genius? ihop has overhauled its menu down to a science and it is actually getting customers even more food. it has a 3.6% jump in store sales driven by the new menu. when the hind it is chairman and ceo julia storck joins me now. this is making me so hungry. i have been looking at your menu and i'm ready to order everything on it. for we get to back him i want to ask you about the discussion. i know that you are on a list of the 12 restaurants that have the most minimum-wage workers. what do you think about that? >> it was an interesting conversation. it's a longer conversation than i think it was started there. there's a lot more to the tip
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credit and the minimum wage. there's a big difference between full-service restaurants versus fast food. and i think you are just getting started. melissa: you feel like you would be more profitable if you pay more? that was the point that we ended on and target believe that the costs are not pass onto the consumer. >> first of all we are 99% franchise. less than 30 restaurants have a 3800 restaurants. i think if you talk to our franchisees, they would say the minimum-wage discussion is a competent one. but that most people would raise prices. we look at an average check of nine or $10, you can have a discussion with much different businesses and is much average larger check. it's a very interesting conversation. melissa: turning into your menu,
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some have called it a jedi mind trick to get you to buy more bacon. as if you need a mind trip. you are crediting a jump in sales with new menu. how does it work? what has it done? >> a couple of years ago we came up with this idea that we wanted to make the menu it easier for guests to navigate through. in other words, we have gotten very complicated and there were a lot of menu items on one that you are looking at right there. it's one of the reason they preferred. one of the reasons that they loved it was it was navigated and color-coded zometa very easy for them to find their favorites. and there was a picture for every single entrée so that they could point to it and they could read about it and it became much easier for them to find her item
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or try a new item. melissa: i was in an ihop with my kids. and you see the picture and they just grab it. it is sad for my waistline to time but i do remember the other menu is like a book and why does this? wanted to make it clear why do people buy more sales? >> part of this is my gut would tell you that in the old days, for instance, disciples of christ. it listed the size but there was no price for the moment that you put a price on it, which is what we insisted that all of our restaurants do, it became transparent for people. they could see the price and relate to whether they wanted it or whether they wanted to buy something else. that level of transparency and being able to pictorial i said made a huge difference. it resonated and in many cases they wanted to try something
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different or spend more money on the side. in any case it also provided the opportunity to see things that they had never seen before. we have probably had appetizers on a menu for 20 years. we ran out of appetizers the first week that we started this new menu. people had never seen him before. it was buried on page nine of the old menu and now was highlighted in the section and people could enjoy for the first time. it is that kind of work that is making a difference. especially since been very transparent for people to see all of it has made huge difference. melissa: it's very interesting. we have many small business and franchise owners and the audience. this is valuable information for people that have their own business. thank you for coming on. we appreciate your time. >> you are welcome. melissa: the battle we have all been waiting for. charlie gasparino versus eric bowling. over at goldman sachs. you cannot miss this epic fox
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cable. >> exactly. they set off a firestorm last week. there was a lead and they were out there raising the target. >> i look for conflicts of interest. everyone from all the major underwriters is negative on the stock. the people that he is supposed to be knowing something about, the old friends, they are running amok. and they are trying to figure out how to short the stock. this sounds like goldman. the lead underwriter. >> i do take issue because goldman is the lead underwriter. i was on the board of directors when the new york stock exchange went public. the way it goes is that our
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underwriters and there are several other underwriters as well. >> that is absurd. >> you just took a shot at me. let me justify this. with your absurd e-mail, the underwriters know better than anyone else in the world. when they say that it shouldn't be a 50-dollar stock, it should be at 50-dollar stock, they may know better. and this is the way that the world of ipo has worked and continues to work. can you imagine that he is actually trying to say that the lead underwriter, goldman, has marginally, more than marginally with more information, which is
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morgan stanley. and the other manager which is jpmorgan. you are telling the viewers out there but they have better information and a have what they have to say. >> you are an investor an investor out there for it what you want to know? you want to listen to the lead underwriter who has been with the most conflicted person. and goldman did more work than jpmorgan chase. and i say your accusation that they did something illegal -- we just don't know. and here's what the journalist like me point out all the time. they point out
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melissa: how can you stay young and look good doing it? my next guest is known for looking young throughout it all. he has a partnership with a small family business for their new product use and fusion. it is a newly acquired product by the vitamin shoppe and it is taking the vitamin world to the next level. joining me now is george hamilton. why would you choose it? >> it is part of the business. but the bottom line is that you have to pick something that will grow gracefully old with you. to me, i had the time. and that's why have an ex-wife. [applause] >> but the thing is i had thoughh about it for a long time. it's just an exhausting
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proposition. as much as people would say that it is expensive, it is not. it's very important that you have these vitamins. so i tried to find in taking these vitamins, there were multiple pills and i said no, i want something simple and to the point. something you can put in water and hydrate yourself at the same time. a mother and son believe what they do. and they really are successful. melissa: there was a huge story last week that everyone has been taking multivitamins forever and there was a study out that they don't do anything. >> did you see the study about vitamin e? melissa: so you don't believe any of that? >> no, i do not. synthetic vitamins are terrible for you. and there are a number of synthetics. in the vitamins and other nutrients and other minerals that you have a what we have in
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our capsules. so how will we be able to have soil that has not been exacted or exhausted? so i took these supplements on a regular basis. melissa: do they make you can as well? >> that's my next product for you. melissa: i read that it prevents hangovers as well. that may be the way you want to start selling this product. >> i had my share of hangovers. and you have to have a electrolytes and water and that in itself helps. you put the vitamins on the minerals inherent you have a real hedge against the downside on that one. melissa: we leave some for me? >> well, i will tell you that in the vitamin shoppe, it's an amazing success. but the success is what we do
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next? that is what i want to ask the next time that i come on. we have eight or 10 products all from the same company. melissa: george hamilton. making money. i love it. up next, the decadence is making its way toward the super bowl. if there's one thing that rich people hate it sitting out in the freezing cold. and that is why they are throwing out serious cash in the snowbowl. wait until you hear how much they are paying. george is going to buy me a ticket. >> your point again it e announc] this is the story of the little room over the pizza place on chestnut street the modest first floor broom in tallia [laughter] ♪ this magic moment it is the story of where every great idea begins. and of those who believed they had thpower to do more. dell is nored to be part of some of the world's great stories. at began much the same way ours did
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super bowl spare change. if you have a amount of $1 million, luxury seats will cost you some cash. and as the temperature gets lower, prices could go higher. jesse lawrence at the ceo where football fans can buy these tickets. they are ranging from $500,000 compared to the one that is up for a million. they shock you. >> it does and it doesn't. everyone expects it to be the most expensive super bowl ever. and it is incredibly expensive. melissa: you are saying that there were really only 10 suites that are available. how did that happen? i've been to the stadium and there's a lot more than that. >> their 226 and 10 suites in the stadium. sponsorship is taking up the
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majority, but this year the new york and new jersey host committee has held off about 28 for their sponsors. for 20 plus the normally. the market today is about 10 suites. melissa: to their people out there that own these. some of them were ripped back by the host committee like eminent domain. and a few lucky people are able to resell them on the secondary market for half a million to a million dollars. i would be hysterical. >> the nfl treated this is a different animal and the suites that are on the market, it's unclear where those came from. but the reality is there are only 10. melissa: when i hear that, i'm thinking, if i could make money. i flip it as the temperature things and make $100,000? >> i don't know that i'd be flipping suites. [laughter] >> you have to get a fish on the hook. and usually corporations.
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and you'd have better luck buildiig a house. melissa: what do i give a million dollars? >> 12 to 30 of your best friends in college associates open bars and have food, shelter. this year is an important aspect of dining out. melissa: they have those glass doors that open on. what strikes me is that it's not really that one. do they rub your rub your body within one is so you're nice and warm? >> that is an extra option. but you can close the windows were the doors. melissa: but you might as well be at home and have them only in dollars for nothing. >> i think that they will move all over the range. it depends on who the buyers
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are. let's say $650,000. melissa: thank you for coming on. we appreciate it. coming up, who made money today. he bailed out and is now cashing in big-time. you can never have too much "money" ♪ ♪ [ male announcer ]] a car that is able to see, to calculate, to think -- and can respond to what it encounters. ♪
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and he has art he earned over $120 million back in interest and other charges. and the papers say that he gets as much as $140 million of shares. in doing so it would give him new company. are you looking to pay someone a billion dollars? warren buffett has partnered with quicken loans to award 1 billion to anyone who fills out a bracket for this year's march madness that is a winner. he said the perfect bracket is worth all of that money because it would be such an accomplishment. and he is not wrong. the chances of winning are just one in 9 quintillion. that is all he had for you. find out where all the millionaires have gone tomorrow. we have david friedman tracking
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the trail. we will be surprised to see where they all are. i smile at 5:00 p.m. eastern time. in the meantime, have a great and prooperous slowly evening. "the willis report" is coming up next. ♪ ♪ gerri: tonight on "the willis report." hello, everyone i am gerri willis. a winter storm brings travel chaos many parts of the country. >> it is freezing and it's awful. gerri: and will target pull the plug on new technologies to better protect consumers? and the government takes on education standards of common quarter. >> are children who are testing in this percentile are coming home with terrible grades on their report cards. gerri: we are watching out for you tonight on "the willis
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