are. [closing bell ringing] liz: nice to see green on that sector of the screen. here come the bells. david: where's liz? liz: that was yesterday that was so fun with cletus the robot. david: must be seven-foot tall character inside that thing, right? liz: in true life, we say he is about six foot seven or eight. huge. take a look at the markets. where is your money in if you're in stocks you might have a lot of a little bit. we were down 230 for the dow jones industrials. i key mentioning, that david, because it was a lot worse. david: it was, it was. january, not a good way to start the year, we were so hyped up from 2013. 2014 is a january barometer. we'll not worry about that. let's look to the future, right? liz: indeed. "after the bell" starts right now.

david: what a month it's been. you're supposed to say that, what a month's it's been, what a month it's been for the markets with the worst january performance in years. here to discuss what investors can expect in february, let's hope better things. we have mariner wealth advisors chief investment officer who thinks the u.s. market will continue to decline. jeff saut, boy, you can't keep him down, raymond james chief investment strategist. he has been a bull for a while. he still is. he will tell you what you should weed out of your portfolio. tim mulholland down in the pits of the cme. tim, i want to start with you. i can't figure out why momentum changed so suddenly from december to january. the news isn't all that bad. in fact we've had pretty damn good earnings with certain exceptions like amazon and et cetera. just that the bull run out of steam or what? >> well, i think what you had, was a situation here where risk was reduced to the market. we seem to forget about that. we had a great run last year.

in fact up, 27%. i think bullish con send was very hay. -- consensus was very high. emerging market issues, kind of unsettled things a little bit. this is not what, 3 1/2% correction in s&p. some would call that normal and some healthy i think. liz: after a 20 plus percentage gain year-over-year we're not too concerned. jeff saut, we'll bring you into the conversation. everybody is talking about emerging market currencies but we should mention eurozone inflation came in much lower than expected. we don't want to see deflation at this point. is that what is spooking investors and do they need to get up to speed about the importance of that? >> i think inflation has not been bad except for the 19 '30s, deflation is historically a bad bet. you can not find a economic system in the history of world with this much capital and poured into it and not have

indeflation come out of other side. purchasing index out of china below 50 last wednesday. china would let one of their wealth management products go bankrupt. that is being called the lehman moment for china. heyou had the rate ratchet in turkey and places likes argentina, which caught people that are levered into bolivian bond, turkish bond, flat-footed and you start the great japanese yen carry trade unwind and took us to a risk-off position across the world. david: bill, i have been talking to charles payne. he has been a bull just like jeff. he sees a lot of opportunities in the market. he may not like what the government is doing but he likes what the market is doing. he wasn't to get in on the action. i asked him how he was doing, i thought he would say terrible because the market is done. i love it. i love the action. you can't allow things to ride but do you like the action here in these markets? >> i think it is about time we had a correction to be very frank. i think we're starting to see that correction.

we don't believe this correction will get out of hand to the downside. as a matter of fact, if you look what normal accompanies 20% plus move on downside, we don't see any of four things occurring in i don't want to go into a lot of detail. we don't see the fundamental factors that normally lead to a new bear market at least if not next 12 or 18 month period of time. we're looking for reasons why individuals investors need to put capital to work. but meantime things seem to be a little dicey right now. liz mentioned the january barometer. 88% of the time the january barometer since 1950 has been correct. so we kind of take a little bit of a pause. but we're still postively inclined toward the equity market overall for the next 12 to 24 month period of time. >> tim, let's go back into the pits we go with all of yoo guys who stew over your computers and look at things of predictive

nature of certain months and certain moves in certain stocks but how concerned do you sense people in the pits, traders really are? or is that sort of a far thing away and people should still be in equities? >> yeah, i don't think there is any real concern whatsoever. this is for trading activity that actually bode very well for the cme group and the markets and traders in particular. but i don't think there is any real reason to pan anybody. we've had unprecedented stimulus. so how this thing ends, when and if it end i don't think it will be clear to us. but for right now this looks like correction. you're up 173% from the 09 lows. we're down 3.5% now. i would say a lot is banking on future of the market and balance of the quarter and year rested on economic activity. let's hope if we do get strong economic activity we don't get a hostile bonn market to go alongwith it. so i think the economy and bond market will be real key going forward. i think everything here, close the book on january and we look

forward to, you know, february on monday. david: it might look like a correction to you but jeff saut, facebook doesn't look anything like a correction right now. you look at the numbers that came out this week, you look what the stock has been doing, it is going gangbusters. doesn't seem anything is holding it back right now. is that why you're betting on it? >> one of the macro themes we've had for a while is digitization of society and it is non-stoppable and facebook is one of the plays in that as are a number of other stocks that have been pretty hot. facebook gets 1 1/2 bucks a month per user if you will. we think it could go to $5 a month the next three years. david: wow. let me rest on that for a minute. you think it can get five times what it is now getting the next couple years from eve individual useer? that is an enormous amount of money. >> that is what the stock is reflecting and that is why our fundamental analyst has favorable rating on it. liz: favorable rating, that is why you listen to the

raymond james folks. we go back to bill, me what your favorite investment is now with all the crosscurrents we discussed? >> look for alternatives to long-term fixed income. our belief next two to three years one of the themes will be a renewed push on the upside in inflationary expectation and some degree of push on the upside in real cpi. and if that happens bonds will continue to struggle, typical bond. so we're suggesting to our clients looking for alternatives, assets that feel like bond, have a characteristicses that bonds have but don't have the duration risks. so the biggest bet we're making in our client's portfolios is negative bet on bond market. that bet has not played out over the last two or three weeks but for the last year or so that move turned to be very profitable move for our clients and one we think will pay good, solid dividends over the next two or three-year period of time. david: tim, i can't figure out the deflation thing. when you create as much cash as

not only fed is creating but virtually every central bank in the world is creating i would think inflation is worry but deflation is a concern today. is it any concern to you at all and will it affect commodities whatsoever? >> well, i mean you look at commodities. that's a good argument to make. copper has taken it pretty hard. goldinly, kind of maybe counter that, had the first positive month since august. david: surprising. >> which is something. why you're not seeing inflation, a lot of stimulus come in, excess banks are holding over 2 1/2 trillion of reserves at the federal reserve that was zero in 08. a lot of money is not being lent. that is why you're not getting velocity thing and that's not why you're seeing inflation. you do see asset inflation. that is what we're witnessing. i would call this disinflation, not deflation. david: okay. 80% of the all the cash created by the fed, 80% of that $4 trillion is still in reserves. it is not out there the in

marketplace. that's why we don't see inflation. bill grinder, jeff saut, thanks very much. have a good super bowl weekend. tum mulholland, we'll drag you back in here when the s&p futures close in a few minutes. thank you very much. liz: you see the president was meeting with ceos today to discuss getting long-term unemployed back to work. we're talking with one of the ceos at the meeting. what solutions were discussed and does he think they will work? david: also the fed slowly taking away the punchbowl as it expand the tapering program. but the markets, they don't seem to agree the economy is strong enough on its own. they love that punchbowl. so who is right? liz: tell us. david: we're asking insider. liz: tell us what you think. will the downturn continue into february or is a rebound around the corner? tweet us@atb, stand for after the bell, fbm. your anticipateses later this hour.

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the new york stock exchange. >> yeah, bring them on for the big game, everybody. take a look here at tyson food, which is on the move today. we watched it move to new highs. soared 8.5%. traded as high as 38.25. it closed at 37.40. they did well with chicken an beef sales. there are still some serious concerns pertaining to china and chicken and we've been covering that here on the fox business network for some time and tyson actually acknowledging that. no longer expectiig their operations there to break even until the end of fiscal year 2014. however a great report, up eight 1/2%. liz: okay. david: nicole petallides, we're getting into super bowl mode here. thanks very much, nicole. s&p futures are closing. let's go back to tim mulholland in the pits of cme. official pullback is 5% from the recent high. we're there now. is that all? are we going further? what can you sense from the futures here? >> well i think what people are

looking at technically, 17.60 in the march futures contract. that was the low back in december. it held actually today. one, maybe a double-bottom. that is very critical support. if that were to give way, maybe you look something along the five, 6, 7% type correction. on other side of the coin, 1190 seems to be resistance in the market. if we could move above that level it could look brighter here for at least next week. the balance, i think next week employment. balance of market depends on economic outlook. that is counting everyone to dairy. >> -- carry earnings. liz: who are you counting on for the super bowl, tim? david: good question. >> i love peyton manning but i think seattle has the better defense so i go with the seahawks. liz: me too. thank you, tim mull holland. david: the fed voted to continue tapering cutting bond buying another 10 billion, as the dow is on track for the worst

january since 2009. does the fed have it right even if the market doesn't like it? michael cox, former federal reserve chief. let's talk about the inflation concern. it is amazing to me having been sort of raised as monitorrist, milton friedman and those other guys, could create $4 trillion and be concerned about deflation, not inflation. are you surprised about that. >> yes. price level is proportionate to level of money known as m2. m2 is i'm sorry, checking accounts, savings accounts, small deposits and money market fund and so on. that measure of money is the thing you're talking abouts, the thing the fed had control of. david: base money n this recession, money multiplier, ratio of m2 to base money is contracted from fine times to three times. we have so give bernanke and

crew credit not letting that turn into huge deflation. if they had not done something with q1, q2, q3, the money supply would have been cut two third and we would have massive deflation. they have been fighting deflation all along. inflation is running lower, running 1% over last year. david: here's the thing. when i hear the m2, m3, stuff my eyings begin to get a little glassy. you guys are for familiar with. if we hear more deflation talk out of europe or comes out of the united states, i wonder if the fed stops its tapering, what do you think? >> i think that's a good point. because, tool that the fed had to stop deflation has been their qe operations. they have massively pushed as you said liquidity-based money in the economy to offset money decline multiplier f we get close to zero inflation or beyond could come back with

exactly what the market wants, more dopamine. david: the problem it would happen just at the moment when the fed is developing a little backbone and dealing with the market. all this year, no matter what the fed tells you they have been play together market, to the stock market. some more honest analysts like jon hilsenrath and others will tell you that that they have been playing to the market but they were getting a backbone. we don't care what the market wants, we're going to begin tapering. just at that moment for them to stop would be a very bad sign, would it not? >> i completely agree. so it's a very risky time for markets. you have that imbalance between deflation and economic growth but you also have the fact that we're changing chairpersons from today to tomorrow and the market never likes that it takes a time to figure out what the new person is about. david: michael, we got a little politics invading your space right now. we have adam shapiro with late breaking news on governor chris christie. biel come right back to michael. go ahead, adam. >> you might call this super

bowl weekend hail immunity pass for one of the witnesses. this is letter from david wildstein, christie's appointment, evidence suggest that is mr. christy knew of the september lane closures when they were going on. david, exact quote, evidence exists tying mr. christy to having knowledge of the lane closures during the period when the lanes were closed, contrary to what the governor stated publicly in a two-hour-press conference. from the attorney who represents david wildstein. david: this has just gone nuclear. his denial, governor christie's denial was so emphatic, there was no wiggle room at all. if in fact there is any evidence to back up the claim from the export authority official this would be the end of governor christie's political career. >> trying to get immunity. what will happen, investigators only get it if we see evidence and it is legit. david: we'll see if there is any evidence to back up the claim.

very interesting stuff, adam shapiro. that was worth breaking in. forgive us. it was interesting what you are saying that could change the scenarios. i have to ask about richard fisher. dallas fed president here on monday on fbn. you don't want to miss it. i know you like the good guy. he is terrific. he wanted more tapering. back in december we had him on as a guest. he wanted 20 billion as opposed to 10 million. he voted with the majority this time. he didn't put out a dissent for the $10 billion tapering. did that surprise you? >> no. richard is a go along guy. he believes in going with the committee but he does have really good ideas and he would make a great fed chairperson. unfortunately we're to the getting him this time. but he had the right idea what we should have done especially with too big to fail. this fed create ad more concentrated, more banking

system than we had before. big banks don't lend small. that is a big part of the problem. david: do you think he will continue to be a go along guy if in fact the fed decides it is time to stop the tapering? >> well, you know, with janet yellen thinks may change. he has gone on as record saying some things which indicate he would not be willing to disagree with her and start taking committee in a different direction. he is his own person. i can't really speak for him. david: okay, michael cox, who was chief economist for the dallas fed. michael, great to see you again. thanks so much. we got another look at federal reserve from a fed insider in a fox business exclusive. san francisco fed president john williams trying to calm investor nerves amid all the market turmoil. an interview with peter barnes. peter will bring us all the highlights, talk about a super bowl party? more than 3,000 football fans will be celebrating all weekend on one of the largest cruise ships in the world. liz: we're going to take you on a tour in just a few minutes.

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david: san francisco federal reserve president john williams today told fox business in an exclusive interview the focus should be on medium term, not short-run volatility. liz: peter barnes es test us what he had to say on about another down day on markets. peteer? >> dave, liz, he said as the fed we can't setting policy can't worry about short-term fluctuations or short-term disruptions in the market. whether in the u.s. or european

markets, what the u.s. wants to do, as long as medium term the fundamentals look good the fed should continue with its plans to taper and unwind qe and stay on course and he said, because it wants to provide certainty, provide certainty, we hear that a lot from business people, fore out of left field this morning was from europe. this news about deflation, that inflation fell in december europe, also shook markets today. so i asked john williams about that. here is what he said. >> europe is a similar situation that maybe we were in a few years back where the economy is still weak, the recovery is still modest but the european central bank worked very hard to lower interest rates and provide accommodation. inflation expectations still seem very well-anchored in europe as they do in the united states. as long as european economy continues to improve and european central bank continues to support that, i would expect

disinflation nary pressures gradually to go away. >> so with all of these things buffeting the u.s. economy he says that he still sees nothing that fundamentally alters his view that economic growth is continuing. sees about 3% growth next year. job creation is continuing. so the fed needs to stay on course. guys, back to you. liz: excellent work, peter. thank you. david: by the way, once again on monday we'll hear from dallas fed president richard fisher. he has been a hawk although he did not dissent in the last fed meeting. he went along with a $10 billion a month taper, even though he told us earlier he wanted $20 billion a month. wonder what happens with chris christie? we'll find out about that. the president meeting with ceos looking for ideas on the way to give long-term unemployed a fair shot getting back to work. we'll talk to a see who was at that meeting. liz: no matter who comes out on

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liz: so while the overall unemmoment rate may have fallen to 6.7%, long-term unemployment remains a huge problem in this economy. david: earlier today a dozen of the nation's biggest business leaders met with president obama and vice president biden to discuss the administration's efforts to help the long-term unemployed. joining us now is one of those ceos, michael tomasi. thank you for coming on. good to see you. >> good around. thank you for having me. david: let me look at the overall picture with you if i can. irony a of the situation, a lot of companies at meeting, we're naming a few, morgan stanley, boeing, bank of america, walgreens, they had the best year they ever had in terms of profits, in terms of the stock price, et cetera, they were laying off workers. boeing cutting 5800 workers in 2013. bank of america cut 6,000 jobs in the fourth quarter alone of

2013. we had layoffs at walgreen's. when are these record profits going to accrue in expansion where people are hiring instead of firing? >> well, i think there is a lot of factors. we have a huge skills gap in this country. we need to address that. so today's meeting with mr. obama, dedicating $150 million new support from the department of labor with job skills training and sector partnerships is where we need to go. david: you really think that will lead to more hiring in this country? we've seen a lot of these programs and that hasn't really affected the unemployment rate tremendously. >> well, i'm on beginning of the supply chain, my company. we supply parts to companies like boeing. so when they're laying off workers, we need to hire them because we need to support their growth in manufacturing. so i do believe -- that there is a need. liz: your industry, and specifically what you do, precision-turned components. this is an industrial company.

how valuable is it to have trained employees? or do you do on the job training? i'm wondering how quickly we can get up to speed when it actually comes to doing the training programs. >> we're late to the game. i'm a 70-person company. we have five job openings. i can't fill them. we have no one to match the need. i have to look for attitude, and i bring employees on board and do on the job training to bring skill level up. there is huge skills gap that needs to be addressed. david: how do you address it? do you go outside the country looking for workers or what? >> no. you establish sector partnerships. what i mean by that, you get business leaders together and in a localized area. you go to workforce investment board, community colleges and establish specific curriculum directed for the jobs that are available in that localized area. david: great idea. >> that is happening in many places across the country but it is 1,000 points of light. we need collaboration.

we need to bring it together and hopefully the firms will help us do that. liz: what was it like to be in the meeting with the president? do you feel he heard your needs and heard your concerns and do you feel the u.s. government which often accused of being too big and moving too slowly, do you feel they are a partner in this? >> i do. i was encouraged what happened in today's meeting, i really was. there was a lot of best practices discussed. the most encouraging news there was discussion about taking talent that a lot of big companies pooling it, working collectively on solutions and bringing in smaller smes which employ 50% of the workforce in this country. david: i'm curious, did you discuss the long-term unemployment benefits the president wants to continue them? congress doesn't? >> the president brought it up. there wasn't a lot of dialogue bit. he is certainly frustrated, one of the issues we have, longer people unemployed, miss a bills they have credit problems, then they have more difficult time finding a job which isn't fair

because they need a job to pay their bills again. liz: sounds like you're on the side of that. what do you say to people who sometimes are rather harsh about those who have been on long-term unemployment benefits say, they're just not looking or aiming too high instead of taking a job at lesser pay and working their way up again. >> there are two sides and two-ways to look at it. personally, if extending benefits help them ultimately get a job, maybe that is a short-term answer. i don't think it is an infinite give-out. i do think, in my case there are plenty of opportunities especially in manufacturing. there is renaissance in this country and ton of jobs that go unfilled. david: north carolina ended its unemployment benefits and in fact what happened is, its unemployment went down from 9% to 7%. the employment situation improved within the state as a result of getting rid of some of those benefits. so doesn't that disprove the president's point or his desire to continue with those benefits. >> i think that is a case in point, absolutely. maybe people won't get

comfortable on unemployment and be a little more aggressive. with the combination of companies giving long-term employed more after chance as they filtering them out because they have been unemployed we can get the people back to work. liz: michael tomasi the company is accurounds. hes have five positions if you're skilled in precision-turned components. we love our small, medium-sized business owners too. >> thank you. david: thank you for the work you do, michael. get ready for a massive party. super bowl sunday. chicken wings -- you're having them on your menu, aren't you, liz? liz: no, i'm doing chicken nuggets. david: oh, chicken nuggets. the important business of super bowl sunday is with wing stop's ceo. liz: i don't like working around the bones. the super bowl gives football players huge earnings potential as well. san francisco 49ers super bowl quarterback colin kaepernick

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tdd#: 1-888-852-2134 call 1-888-852-2134 to learn more. tdd#: 1-888-852-2134 so you can take charge tdd#: 1-888-852-2134 of your trading. liz: no matter who is crowned super bowl champ this year one clear winner will be the chicken wing industry. last year 25 billion of these were consumed on super bowl sunday. millions of them came from wing stop. charlie morrison is wing stop's ceo. he is joining us in a fox business solution. we love your story. tell me how you guys have been gearing up for this weekend? >> we started gearing up for this weekend many, many months in advance, almost a year-and-a-half, making sure we have plenty of chicken wings available for customers looking for those as party favorite on super bowl. liz: what are your numbers? last year was six million on

super bowl day. what are you expecting this year? >> our gross in the past year in existing stores been open at least 13 months has been almost 10%. we expect that number will continue to rise equally to that if not even more. wings are becoming the most popular food on super bowl. in fact most people refer to have chicken wings over any other product for their parties. liz: how did that how did that come about, charlie? used to be little pizza slices or finger sandwiches. i don't know, how did wings become the collective food of super bowl sunday? >> well, a number of reasons. the biggest is it is a very social food. people love chicken wings. they love the flavor choices they offer to the customers. and for parties it is important to have a variety of different flavors and choices for people. so we have everything from our atomic wings that are extremely hot all the way down to our hawaiian wings who fit somebody who doesn't like spice but sweeter flavor. liz: a sweeter flavor for

hawaiian wings. we're putting up flavor varieties on the screen. you're way more than a super bowl story. you have 614 restaurants. last year you opened up 70 new restaurants. are you doing that well that you can continue to expand without launching an ipo and going public. >> well, we're pretty excited about it. our franchisees, are the key to our growth and they're very excited about our concept. our investment is quite low at around $350,000 per restaurant. our average unit sales are approaching one million dollars on average per year. that creates an outstanding model for franchising. as you mentioned last year was a record year with us for openings. we completed our 10th straight year of same-store sales growth. in fact over the past two years our growth has been 23.6%, just for existing stores that are open today. liz: well, is there anywhere where wings don't work? as i look toward your expansion plans, you're going international. then of course there are some states we saw mostly in the northern part of the united states where you don't have any

stores just yet. >> well, yeah, absolutely. international presents a great opportunity. in fact most international for years in the u.s. the chicken wing was exported to foreign countries. so i just got back from a tour of southeast asia where we have new partnerships forming right now and we expect our business will continue to grow both in the u.s. and abroad. liz: where are you watching the game tomorrow, i mean on sunday. >> i will be watching it in my home with a lot of friends and family and eating wing stop wings throughout. liz: i was going to say, eating a lot of wings. what is your flavor. >> louisiana rub, lemon pepper and louisiana rub. i love them all but those are my favorites. liz: that is exactly what i have louisiana rub. >> thank you. liz: charlie morrison of wingstop. a huge expansion and nice story to sell. >> we love the entrepreneurs. forget tom brady and eli manning

there is whole new quarterbacks brand and companies paying big bucks to have them on board. coming up, 49ers quarterback colin kaepernick. we'll get his take on the huge super bowl money machine. beer, bud and brands. taking it to the high seas with the bud light hotel. we'll take you inside this incredible thing, coming up straight♪

david: 48-48. we're about 48 hours from super bowl xlviii and estimated this year's winners will get about $90,000 each for the game but they are are not the only ones making money on top of their yearly contracts. liz: corporations are dishing out big bucks to nfl new generation of quarterbacks to promote their brands. joining us lou hawkins, "wall street journal" celebrity business reporter. they're great emissaries for certain brands, are they not? >> yes, they are. this week we talked to colin kaepernick, who is the san francisco 49ers quarterback. this kid a year ago, they said he would never this corporate endorsements because he has his body tattooed and he is

threatening to some journalist that is cover with him. he has a deal with jaguar and beats by dre, which is head phone company that has done phenomenally well. a lot is able to relate to millenials. these companies, consumer products company look how do we tap into these people. and a lot of these young quarterbacks because they are young and doing well at a young age, they're ones getting money. david: you can't be standing by. kaepernick, he is a smart guy. he got a 4.0 average in high school. this is not a dumb any. he knows, he is not only smooth but he is smart. >> he is smart. he score ad 37 on the wunderlich. this is a kid -- david: i don't know what that means? >> it's a personal test but give it to quarterbacks to see how they will handle situation. liz: 37 out of -- >> 45 or 50. >> all right. >> i think aaron rogers had the same score but russell wilson had a 20 and he is no dummy. when you look at it, this kid is

multicultural kid. he is biracial. his adoptive parents are white. so what that means is, if he is the on the margins. kind of a representative of the demographics kings in our country. that we're changing demographically. he is able to relate to a lot of these young people. liz: he related to you. he had some interesting things to say. what really struck you? >> i think the big part was that he wants to differentiate himself as a brand. he realize that is, hey, i have all of these tattoos on my body, i'm being criticized. i don't want to be a cookie cutter. look what he said. >> to me if you fit into that cookie cutter mold doing what everyone else does there is going to be a lot of people that are like you. there will be a lot of different people they can choose from, if it is endorsements or as far as being a person. i don't want to be a replica of anybody else. >> what really is important to remember here, this kid only makes, because he has only been

in for a couple years, $1.2 million a year. he makes between 1 and three million for his endorsements. he is locked into the horrific contract because people -- david: depends on your perspective. horrific from some perspective. liz: way lower than others of course. >> if you're potential super bowl contender every year earlier in your year. now when he renegotiate that is contract will be 16 million or more. liz: is he canning his agent? >> no. the ollective bargaining agreement pretty much specify the young players can not make that much. they have to find out other ways to do it. they do it partnering with brands. david: you used the word horrendous, one horrendous statistic, i was unaware of 78% of nfl players go bankrupt. 78%! what is done about that. >> disproportionately hire from the nfl compared to the major league baseball and nba. the contracts are not

guaranteed. a lot of kids overestimate the time they will be in the nfl. the average career is 3 1/2 years. you look at guaranteed money in your contract. that is what you're guaranteed will come in the pocket. if you're injured for any reason your career is basically over. a lot of them pretty much overinvest in the concept that they will have a great career because they have been a great athlete their whole life. liz: need to save and not spend on lomb bore genie, right? >> not spend on the lamborghinis but understand they're in the peek earning year. don't think about post-career. in my post-career i will get responsible. you have to do it at that point. that high money will be what you make for the rest of your life. you put that money away in a low-interest investment and let it work for itself. david: then you can afford the nice expensive cigars in retirement? >> hey, those are guys we see out a lot of times at cigar places, people who were responsible when they were actually, you know, playing.

david: lee hawkins, thank you. "wall street journal" celebrity business reporter. good to see you. >> thanks a lot. super bowl. david: yeah, we'll be watching. >> seattle. david: seattle. everybody is saying seattle. i like denver. i'm going denver. i like peyton. liz: from a cruise ship to a beer shrine? bud light transforming a norwegian cruise ship into a floating hotel, look at that, for the super bowl. we'll take you inside next. ♪ [ male announcer ] e new new york is open.

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david: bud light is throwing one of a kind super bowl bash, teaming up with norwegian cruise lines to transform its newest ship into the bud light hotel. fox business producer shauna smith got a tour of the ship, and talked to rob mccarthy, about its massive super bowl promotion. >> when the nfl decided to bring the super bowl to new york, it presented sponsors to bring something to life in a big way and a challenge. we thought how does bud light brick through in manhattan during winter time in super bowl time? bringing a technologically transformed cruise ship. david: bud light branded everything on the ship from signs to pillows to bottles of shampoo.

the transformation wasn't cheap. crews working total of 1500 man-hours to accommodate more than 3,000 guests all of whom will get access to the four-day celebration of football, music and entertainment, including grammy-winning rock band, imagine dragons. >> everyone right now is talking about bud light hotel. we do have the hottest ticket in new york for super bowl. our event space tonight the imagine dragons. tomorrow night, too fighters. amazing new york retrospective on hip-hop. -- foo fighters. david: not everyone will have access. it is by invitation. >> they won a chance by snap tags or internet or radio promotions. we have vip guests. we partnered with ea. pandora last night and pepsi on sunday to make events bigger and share with their partners. david: what make this is

multimillion-dollar production worth it? well to bud light it is all about promoting the brand, to make sure it retains its spot as number one-selling beer in america. >> we are america's biggest beer and we have a lot of, a lot of loyal fans. our job to keep those that love bud light continuing to love bud light, every day looking to bring more and more people into your family and make them want bud light as well. liz: that is a some floating party. david: that was a great report. liz: number one thing to watch next week will be the january jobs report. it is set to be released on friday. economists are expecting non-farm payrolls to rise by 184,000. that is up from last month's reading of 114,000. the unemployment rate is expected to remain unchanged at 6.%. david: we'll watch the markets to see what happened to amazon, a lot of other companies. such dramatic of changes of fortune this week as a results of ther earnings report. a lot of stocks have been hanging on every word that the

federal reserve says. we have something very special coming up. on monday, we have an exclusive interview with richard fisher. he of course is the federal reserve bank of dallas president. he just became again a voting member. he hasn't been a voting member for two years. he became a voting member again. he agreed with the fed, with the majority decision last time even though he disagreed how much it should have been. the question will he continue to do so? melissa: well want to you have a very safe and enjoyable super bowl weekend. watch it on fox. meantime we'll take you out to the party in times square where millions of people have already passed through over the past couple of days. fox sports has just an amazing set right out there that cost millions. you're looking at it right now. you've got to watch fox sports all night, all day, all the time because it is going to be one big party. david: will be one of the best matchups we've seen in recent super bowl history by the way. seattle and denver are two great

teams. it will be terrific football. the best place in the world to watch it, right here on fox. what more can you ask for? liz: chief land browns. david: i knew that was coming. liz: "money" with melissa francis is next. have a great weekend. melissa: as you gear up for the biggest sports weekend of the year, college athletes across the country are facing a big change of their own. will ncaa sports become unionized and at what cost? we have a student in the middle of it. plus pro athlete reaction because even when they say it's not it is always about money. melissa: since we're celebrating sports this weekend we're starting with one of the biggest stories in the sports world, one could impact big money. should college athletes be unionized? it is a huge