...work with equity experts... who work with regional experts... that's when expertise happens. mfs. because there is no expertise without collaboration. gerri: hello, everybody, i'm gerri willis. right now on "the willis report," congress messing with our taxes. are lawmakers fail once again to accomplish the most bates i can of functions. also the ceo of toyota of north america is here. he will give us his take on the economy, the launch of the new camry and issue of car recalls. pull out your mortgage statement because we're looking at a few things that could be costing you big money. we're watching out for you on "the willis report." gerri: it's a critical jobs report we'll get tomorrow. the latest monthly employment number of and there will be no blaming the cold and stormy weather. this report will really count. it comes at a key time for the

country as a host of new surveys more americans see themselves slipping out of the middle class. with us, jonathan hoenig from capitalist pig asset management, fox news contributor. rich lowery, "national review" and sam chan done, economist with chandone economics. sam, i start with you. 200,000 new non-farm jobs created in the month. an unemployment rate that slips to 6.6%. do you agree with the consensus number or do you agree it would could be better? >> i think we could have number better than that. we've had drag over job creation over past couple months because of bad weather. what that means, although weather isn't a negative issue for us in the march numbers, the march numbers might be inflated a little bit. if there was hiring that wasn't happening in january and february -- gerri: so may be a head fake? >> yeah. gerri: jonathan, what do you say? i know you follow these numbers very closely. what do you expect tomorrow? and even if we have something a

little better than 200,000, is that really satisfying? >> i think you will see a dramatic reaction in the markets, gerri, as the number beats expectations. you could see 210, maybe even 220,000 jobs created. one big factor,, ironically due to obamacare. think about it, four or five months ago when small businesses were citing obamacare as the main reason they weren't hiring. for better or worse, some of that uncertainty cleared up, i think you will see a bit of a tick up when it comes to employment. i don't think the economy is necessarily getting better. as they go, one doesn't make a thing. gerri: rich to you, you follow this from slightly different point of view. a political point of view. how do you think americans feeling about the job market right now? >> they're not feeling good. we have surveys people don't consider themselves middle class the way they used to in the past. that is almost entirely function

of job market. obama care continues to be huge issue. but republicans would be well served to remember this, the jobs market and the economy is hugely important to everyone in the country. gerri: hugely important. we got a report how much people were making on a average per hour. it was not impressive. everybody says, 200,000, 220,000, that is great news but what kind of jobs is this economy producing? >> if we're getting excited about 210,000 jobs because only expectations are lowered significantly because of recession and numb members we're kind of seeing. we're not necessarily creating kinds of jobs that give us large amounts of discretionary income. they are not jobs that have large multiplier effect. if you create a big job you have big spillover effects into the economy and create other jobs. jobs are created in health care and education. when we look at executive and business service, a lot is temporary workers. that is not kind of long-term

career employment we're looking for. gerri: jonathan, go right ahead. >> sure, i will echo sam's point. a good economy, gerri, it is like porn city you if when you see it. we know it if we don't have a great number tomorrow. past recoveries like 2000 and knight '90s, early 1980s was presence of government. you saw much faster recovery with high hiring and gdp because you didn't have all the intervention, stimulus and all that debt of the that is why this time is different. the economy despite all the that intervention and stimulus is sputtering. gerri: we're still not learning our lessons. rich, one of the fact that is more disturbing, more and more americans are saying you know what? i'm not middle class anymore. >> yeah. gerri: i'm lower middle class. i find that concerning. what do you make of it? >> the number from pew is beginning in 2008, before we had this horrible recession, 25% of

people considered themselves lower, middle or working class. now the number is 40. this is a huge bump. part of it is cyclical, having to do with nature of economy. a lot of people don't think it is coming back. gerri: right. >> if you ask people if it is easier to be middle class than it was 10 years ago of 58% of people say it is harder. part of it is jobs market and cost of living, cost of health car, cost of energy, cost of college. gerri: sam, you can't blame them. incomes are stagnant to falling. we have to have something different in this country. >> if we look overall what is happening with income. and there are couple different ways we measure but if we include measures of total compensation and include as fringe benefits, incomes are up a little bit. major issue there are very big issues in income trends. gerri: is this 1% story for you. i think it goes much, much deeper than that. >> i don't think it's a 1% story we do have an issue where you have a large segment of the

population where incomes are growing slowly. if you think about where you are and how your income is growing relative to what you see happening in the broader environment, there is this sort of, there's this perspective issue. you see some -- gerri: is it perspective? >> i don't think so. if your income is growing slowly you feel badly no matter how badly or well other people are doing. you're most concerned about is your own state of well-being. you see wages pick up and incomes pick up, people don't care about mark zuckerberg getting richer. >> it is income, gerri. i think it is culture. to rich's point we used to celebrate mark zuckerberg or steve jobs or any of the 1990s, tech titans. when they were getting rich, we were all getting rich. everyone was getting rich. economy was more wealthy. when you see somebody is wealthy, the sense whose palms did he grease? what subsidies he is getting? what fed induced bubbles is he

participating. there is distrust for wealth creation and i blame washington. gerri: you make a good point. there is a lot of distress out there. when americans themselves stop identifying themselves as middle class, you know there is a big, big problem in this country. we have to have a better economy that puts more and more people to work for wages. that will let them, raise a family and put their kids to school and, retire. that's my view anyway.ich, sam,r coming on the show tonight. you guys were terrific together. thank you so much. >> thanks, gerri. >> you're most welcome. are you planning a vacation soon? if not you're not alone. employees are only using half, half of their paid vacation. that is according to a new survey from the careers website, glass door. a big reason for refusing to take vacation, fear, fear of falling behind. fear of missing that big premotion. 17% of the survey they fear losing their job if they go on vacation. but not using your full amount of vacation means employees

could leave more than 1300 bucks on the table. the survey also find when workers do go on vacation, the office isn't very far away. 61% of the americans say they work while they're on vacation. do you do that? we want to know what you think. here is our question tonight. do you work when you go on vacation? log on to gerri willis dot-com. vote on right-hand side of the screen. i will share results at the end of tonight's show. we have more coming you, including how to save big on your mortgage. congress is saying one more time to yet again extending tax extenders. is tax reform a lost cause? did washington lose its way? probably. our panel weighs in next. ♪ i ys say be thman with the plan

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that's health in numbers. unitedhealthcare. [ male announcer ] this m has an accomplished research and analytical group at his disposal. ♪ but even more pressive is how he puts it to work for his clients. ♪ morning. morning. thanks for meeting so early. oh, it's not a big deal at all. come on in. [ male announcer ] it's how edward jones makes sense of investing. ♪ gerri: there is a big fight brewing in washington over what they call tax extenders. these are dozens of tax breaks that expired last year and special interest groups want them restored or extended. what is really needed is a complete overhaul of the tax code but that hasn't happened in nearly 30 years. peter barnes is our senior washington correspondent and has the details. peteer?

>> gerri, that's right. the senate finance committee approved a package of 50 tax breaks today. congress usually approves these every year, year after year, rather than just fold them into the tax code but the committee approved a two-year, $85 billion extension of these tax breaks this time around. it did that to try to buy some time to actually try to deal with them permanently and fix the rest of the crazy tax code that is riddled with complexity and special interest provisions. provisions he approved including mainstream ones extending tax relief for struggling homeowners with mortgage debt forgiven. research an development tax credit for companies. mass transit and parking tax break that companies give their employees and bonus depreciation to encourage companies to invest more in factories and equipment. there was usual grab bag of really special interest provisions, film production expensing for hollywood studios. tax credit for people who buy

electric motorcycles. faster writeoffs for owners of, race horses. as well as owners of, automobile racetracks. the new chairman of the finance committee said this is the last time for one of these kinds of bills. democrat ron wyden wants comprehensive tax reform completed in 2015. to make his point he called this, the expire act. >> this will be the last tax extenders bill the committee takes up as long as i am the chairman. that is why the bill is called the expire act. it is meant to expire. >> the households its first hearing on its own extenders bill next week. look for congress to pass all this by the end of the year, retroactive to january 1st. gerri? gerri: peter barnes, the beat goes on and on and on. thank you for telling us about it.

>> you bet. gerri: with us pete from the national taxpayers union and scott hodge, president of the tax foundation. welcome to both of you. scott, i will start with you. 55 tax extend terse last year. we heard some of these are. tax breaks for people with race horses, people with electric motorcycles there. is nascar tax break. there are some stuff folks consider essential. is this any way to run a country, scott? >> no way to run a tax code either. really what has become is, sort of an annual fund-raising event for members of the ways and means of finance committees. they get to shake down the business community and lure them into to come and argue for their pet projects. it is also a way for lobbyists to get rich because this becomes an annal event for the -- annual event for k street community. i commend chairman wyden to make these permanent meant.

this calls for fundamental tax reform. gerri: fundamental tax reform. i bet pete doesn't disagree with you on that? >> no. gerri: reminds me a little bit what we want through obamacare, right? rules kept changing, rules kept changing. i don't really know how you run a business in this economy, pete, when you really don't know what the bottom line is what the endgame is. >> yeah. >> how much of a hamstring is? to people running small businesses? >> it is terrible. you don't run a business in this kind of environment. you slow down your investment plans, your hiring plans, all of it. look at one of these provisions. this is the expensing provision. right now a small business could writeoff $500,000 of expenses up front if this package is renewed. it will fall to $25,000 if congress does nothing. that's a huge fall. congress is saying, no worries we'll get around to it this year. we'll make it retroactive to the beginning of the year. it's too late.

many small businesses already made their investment plans last year. they probably, at least a number of them, took a chance and said, well, i don't think congress will provide this additional expensing. i will not make an investment. that shows up in downstream effect the on economy. gerri: downstream meaning bad effects right? >> yes. gerri: fewer jobs. companies can't plan, can't hire. how do you expand if you don't know what the rules are. scott to you, how are we paying for this? this is not cheap? >> it is not cheap. we paid for these last year. they were in part of law last year. it is really not costing us anything more relative to last year. it costs more relative to allowing them to expire but, it is about a $50 billion, or off billion dollars a year expense. but that should be folded into fundamental tax reform ultimately. a lot of these things wouldn't survive on their own weren't

part after megaproject matched with necessary things like the r&d tax credit. most of them would simply wither on the vine if they were put out there for a vote on their own. gerri: well, to that point, pete, i mean, you know, ron wydenall this the last tax extenders ever. really? do we really believe that? >> this is 15th time we've gone down this road. let's hope 15 is the charm. only 15 provisions actually had a shelf life on them in the original 1986 tax reform act. you mentioned 55 alone from last year. that is an illustration how bad this problem has become. gerri: i couldn't agree with you more. scott, ever since i've been at this network we talked about the possibility of tax reform. what tax reform should look like and be like. i hear from our viewers what kind of tax reform they would like to see. at this point in our cultural

history. what kind of chance would you give us, small, big, little, having comprehensive tax reform? >> i'm afraid i ace few years off. congressman dave camp's trial balloon package has been burst. there is little chance of anything happening this year. which means we're ultimately not looking until something happening on tax reform until after the next presidential election in 2017. so don't hold your breath. tax reform is not around the corner. gerri: tax reform, not around the corner, pete, do you agree, last word? >> i'm afraid so. of course the system is collapsing under the weight of its own complexity. $240 billion a year compliance burden alone. congress will be forced to confront this. or they will have to confront declining revenues because people won't know how to comply with the system. gerri: long way to go. pete, scott, thanks for coming on. great to see you guys. >> take care. gerri: coming up later in the show, household brands, you know

them, they're giving themselves a makeover. will it win over customers? next we answer the question, how do you do that? you have your dream house. we'll show you how to get the most savings out of your mortgage. stay with us. ♪ ♪ [ male announcer ] how could switchgrass in argentina, change engineering in dubai, aluminum production in south africa, and the aerospace industry in the u.s.? at t. rowe price, we understand the connections of a complex, global economy. it's just one reason over 75% of our mutual funds beat their 10-year lipper average. t. rowe price. invest with confidence. request a prospectus or summary prospectus with investment information, risks, fees and expenses to read and consider carefully before investing.

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gerri: are you overpaying on your mortgage? it can happen. why double-checking your statement can save you big bucks. we have an expert with advice coming up. [ male announcer ] it's here -- xfinity watchathon week, your chance to watch full seasons of tv's hottest shows for free with xfinity on demand. there's romance, face slaps, whatever that is, pirates, helicopters, pirate-copters... argh! hmm.

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refis in you might not if you're not double-checking statements. how do do that? we have the founder of help save my dollar.com. author of the book, more money please, the financial secrets you never learned in school. more money please. i like that. it is polite but it is emphatic. let's walk through this. you can't save money without the refi. for example, what are unapplied funds. >> you want to make sure the balance in your unapplied fund account is zero. the reason any money could be there in the first place if you have made an extra mortgage payment. maybe you've been making payments every two weeks and that doesn't cover full amount or you've been paying extra $50 here and there. these are tactics people use to pay off the mortgage sooner. if you don't tell the bank ahead of time. gerri: they screw it up. >> they will put money in unapplied fund account. that will not make money work toward your advantage. make sure they allocate that money to principle so you can pay off your mortgage sooner. >> even if you call them and tell them to do it the right way

you still want to check. i think lot of people out there, you don't pay any attention what you're paying on mortgage, right? maybe you do it automatically. maybe goes out of your bank account like that and you never even look. you're saying it pays to look. one of the things you say you should look at, escrow balance. this is balance for insurance and taxes. what should i look for? >> the bank will take insurance and taxes for the year, divide that number by 12, add it to your monthly payment. a lot of time if taxes change or switch insurance companies, that amount could change and the bank will not call you up, say, you've been paying too much money. so you need to be the one to call them say, hey, guys, i have a new amount. you're charging me old amount because i switched insurance companies and you may need to provide proof. something you should check periodically. gerri: make sure it is write. they're dealing a lot of paperwork. make sure you're doing right thing. pmi, if you couldn't put down 20%, you pay a little bit more

insurance. tell us about that and, when it goes away? >> well private mortgage insurance, like you said, is to compensate the bank for taking on additional risk. and it is supposed to go away automatically when your loan-to-value ratio hits 78%. the bank will give you that date. >> they don't do that. the thing is, if you're making extra mortgage payment or price of your home is rising in value you might fall through the threshold so you don't pay pmi sooner. you want to he will it bank, do i really still owe pmi? here is appraisal. my home rose in value. i want that taken off. keep in mind, pmi be 1.5% of the loin that could easily ad up to hundreds of dollars. gerri: people pay that for years. it is up to you to tell the bank. check the loan's resell date? >> that is the reset date. this is the loan, if you have an adjustable rate mortgage. gerri: oh, when it resets.

oh okay. >> switches from fixed to variable and adjustable rate mortgages are making a come back especially since the recession. we're in environment where interest rates are rising. we see the fed scale back bond stimulus. that will put yields on 10-year bond up. mortgage rights are likely to rise in the next year. you don't want to be blindsided by this huge payment increase. keep an eye on that date because the bank will not say, hey, in six months you will have x increase in your mortgage payments. gerri: big flashing red mark on my calendar when i had one. adjustable rate mortgages, arms, account for 37% of all mortgages. we'll see more of them. more and more people will do them. it pays to actually read the bill, is what you're saying? >> because a lot of us look at credit card statements line by line. why not mortgage statements. if you're simply writing a check you're missing out on ton of potential saving. >> saving me money. appreciate it scott. thanks for coming in. >> good to see you. gerri: coming up thth ceof toyota north america is here to

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♪ ♪ gerri: one of the big headlines in this week was the 7.1 million obamacare enrollment number, that was touted by the president, you remember that. but new data from a major insurer actually suggests the number's more like six million. here to explain is vital springs technology ceo, welcome back to the show. what's going on here? what is the president counting

that maybe he shouldn't be? >> well, there's going to be a big disconnect, gerri, in terms of those that actually made it all the way through the process, actually picked a plan and those that actually got a payment processed. ask we're going to start digging -- and we're going to start digging under the covers in terms of the discrepancy between the six million and the 7.1 million. and the measurement that the white house is looking at is people that potentially either try or get their foot through the or door, but the real thurm that matters is -- number that matters is the people that go all the way through the system that actually complete that transaction. and even more importantly over the next few months will be how these people have actually been able to access the doctors that they're trying to get to when they need to. gerri: well, it is definitely a process. blue cross blue shield saying 15-20% of these folks have not paid their first premium.

so that's how they get to the six million thurm. and even that may not be a good number because how many of those folks already had insurance, right? how many people are we really insuring new for the first time? how many of those people actually fall in the demographic that we've been trying to insure which is young people? there's so many questions about these numbers. and i feel like they're murky. i'm not sure that i trust them. do you? >> no. and here's the reason why. take the example of a large employer that goes through an enrollment process usually every september, october k and today look at the number of people that enroll in the plan that they're offering. they get ecstatic about the number enrolled, but that's not the number that really matters. what matters is whether the right people enrolled in the right plans. because what happens is if you get people with really sick issues or that have chronic conditions and they end up choosing the wrong plan, what happens?

they end up not getting access to the care that they need and costs actually go up. so the amusing thing is the celebration over the 7.1 million number which, you know, is good considering all of the problems that they've had. but for anybody that really understands the mechanics of health insurance, there's nothing to celebrate -- gerri: i don't think so. >> we don't have the details that really matter. somewhere jer we don't know. there are more questions than answers at this point. but this was a funny headline today, and i wonder if you saw it. now we finally have an end date for enrollment, and guess what? tax day, april 15th. how appropriate is that that this program, the costs of which have only been escalating ever since they announced it, that tax day is the day you have to enroll. i think it's hysterical. >> well, i think it's hysterical, i think it also raises the question of what people are going to report on when they'res supposed to talk about whether -- they're supposed to talk about whether

they actually have coverage or not in their tax returns, and they couldn't access healthcare.gov. what are they supposed to respond to when they submit their tax returns on april 15th, and are they going to get penalized for that. gerri: well, i think they'll be reporting on april 15th of next year for this year, so they're going to have a little time to make that filing, i think. but at the end of the day, none of the goals we had; reducing the cost of care, bending the cost curve, keeping your insurer. none of these things are actually coming to true wuss, and now we hear that employers are saying obamacare will cost an additional $5,000 per employee. some of it born by the federal government -- borne by the federal government, some not. >> that's right. and that study, i think, is a significant one. it was produced by tevi troy who's a very respectable statesman and individual who was this hhs during the bush administration. and it's a really remarkable study where they interviewed

over a hundred major employers and asked them about the key problems that they're concerned about. and, clearly, the issues that they're concerned about are the administrative costs in terms of implementing the affordable care act as well as some of the taxes that are going to be uncured for some of these -- incurred if for some of these companies. and if you looked at the numbers that you just talked about in terms of the financial impact, despite all of the mechanics of the affordable care act that are in place now, it's astounding. so the 7.1 million number is a very short-term victory. because if you look, as you mentioned, in terms of not knowing the risk of the population, the impact to employers, the impact to insurance companies who are in the dark, the real numbers about the success of this law are now going to unravel. gerri: i think so too. i couldn't agree with you more: dr. p., good to see you. >> thank you very much. gerri: well, it's time to talk about the hamptons. the hamptons are many folks'

great summer escape. although some of those houses might be just a little out of your price range, it doesn't hurt to dream, and i always like looking at pretty pictures of houses. here was a look at some of these. cheryl casone, i've been seeing this all day, my friend. it's mighty pretty. >> it is. i've actually got some new stuff to show you, gerri. i thought of you, because we're on the main floor of the house. $12.9 million if you would like to buy this mansion, but you've got a sitting room. i think this is a great place to spend 5:30 in the afternoon. there's the study, of course. but let me show you the main room, this is the main living room, and this is what you see when you first walk into the estate. seven bed with rooms, ten and a half bathrooms. there's fireplaces in almost every room. certainly, this is, you know, looking like it should be with sold. not yet. we were talking to the listing agent, and he said they've gotten some offers, nothing they're crazy about. feel free to interrupt, but i wanted to show you the kitchen,

because i know you love to cook. gerri: i do. >> i know, right? these countertops are a caerer rah marble countertop. i actually have this in my own kitchen. they didn't spare any -- gerri: can we see the stove? let's see the stove. >> there's the stove for you. this is a viking, professional viewking stove. i mean, what would you make on this, gerri? >> i'm thinking applewood smoked bacon to start, and then we can use that in our omelet or in sandwiches when we go the beach or put it in with, maybe, some pasta later in the day, what do you think? this chardonnay on the side? and, okay, we'll have a salad, all right? we'll throw a salad -- >> i'm coming to your house after i'm done in the hamptons, gerri, because i know you're a good cook. wanted to show you that, and there's lots and lots of storage space. and they didn't cut concerners when it -- corners when it comes

to the moldings. those are all throughout the top. and finally i want to show you this at the end, and this is kind of the breakfast area. this is where we would have our only to let, and then i'm hungry, thanks a lot. and i wanted to show you the pool. this is where you could have your breakfast every day. gerri: oh, my gosh, that's so pretty. i'm thinking we make a little breakfast, we take it out, we eat it by the pool. i see this shaping up for our summer adventure. [laughter] >> i'm trying to get about four to five fox an doors to get in to rent this for the summer, but it's going to take a few of us. $550,000 to rent this property from memorial to labor day, but maybe we can pull it together. gerri: we'll need a big loan, thanks, cheryl. i love the pretty pictures, thank you. >> you bet. gerri: and still to come, which iconic brands are getting a makeover? coming up next, the ceo of toyota north america to talk about what to expect there this top -- from this top automaker.

♪ ♪

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when folks in the lower 48 think athey think salmon and energy.a, but the energy bp produces up here creates something else as well: jobs all over america. thousands of people here in alaska are working to safely produce more energy. but that's just the start. to produce more from existing wells, we need advanced technology. that means hi-tech jobs in california and colorado. the oil moves through one of the world's largest pipelines. maintaining it means manufacturing jobs in the midwest. then we transport it with 4 state-of-the-art, double-hull tankers. some of the safest, most advanced ships in the world: built in san diego with a $1 billion investment. across the united states, bp supports more than a quarter million jobs. and no energy company invests more in the u.s. than bp. when we set up operation in one part of the country, people in other parts go to work. that's not a coincidence. it's one more part of our commitment to america.

gerri: cars of the future. automakers pushing the limits of technology with toyota unveiling its new hydrogen-powered car. imagine that. we've got a fox business exclusive interview with the ceo of toyota north america. he's seeking at the economics conference in santa barbara about the future of the industry. so, jim, tell me, how do you envision the car of the future? is it hydrogen? what is the technology that's going to push us forward? >> well, you know, i think if you look at where we are today, it's really been with hybrid vehicles. and the hybrid power train is really the core that's underneath this fuel cell as well. so this is merely b an extension of where we are today. it allows us to bring in a new fuel source which we think in the future is going to be hydrogen. gerri: huh, i can't imagine. i'm starting to see some

pictures and renderings. one of the innovations i'm hearing a lot about are self-driving cars, and i tested a few of them. the technology is interesting but, frankly, it's a little disconcerting. is it possible we could get too much new technology in some of these cars? >> well, you know, there are different ways of looking at autonomous cars, you know? we view autonomy in cars really as a copilot, and it's using technology to enhance the skills of the driver. and not necessarily a vehicle that is going to pull to the front of your house in the morning, you jump in the backseat and go to work. realistically, i don't think that's going to happen, not in my lifetime. gerri: well, that relieves me in some ways, i have to tell you. you brought up hybrids. the prius is probably the best known car that is a hybrid. how is the prius changing? is it changing? prius has been evolving. the current generation car is in its fifth year. there will be a next generation

prius at some point in the future. it will get better miles than it does today. so the body style's evolving, but so is the vehicle itself. when you look at extended range vehicle, plug-ins. i happen to drive a plug-in prius. a regular prius i would get about 50 miles per gallon. i'm getting about 70 miles per gallon in my extended range vehicle. so i think over time you're going to see more extended range use in hybrids that are going to be able to push the mileage we get in these or cars even further down the road. gerri: lots of questions about those cars. do you see demand rising, falling, staying the same? >> well, i think so far this year overall demand for hybrids are down around 12%. it's about 3.5% of overall industry demand. and i think that's being driven today by fairly low fuel prices. so i think over time we're going to continue to see hybrids

build, but right now it's a little pit of a soft spot in the market -- little wit of a soft spot in the market. gerri: tesla is getting a lot of headlines, interest in the media and the public as well. are they stealing your thunder when it comes to hybrids? >> i don't think so. if you look at volumes, there are roughly 500,000 alternative fuel vehicles sold a year. still today a very small percentage of that is pure electric. so there is a place for pure electrics. we tend to want to look at ap overall portfolio approach to our vehicles. so we continue to improve internal combustion gas engines. we will improve hybrids, we'll have extended range hybrids. we'll have pure ev and fuel cells all at the same time. gerri: wow. so lots of new things for us to consider and take a look at, for sure. one of your older models, the camera, one of the most popular cars in america, people really

trust this vehicle. tell me what you're seeing in terms of demand from the american public. you have a kind of a catbird seat on the economy. what do the sales of camry tell you about what's going on more broadly in our economy? >> well, i think you have to look at the overall industry volume and not necessarily just mid sized cars. because overall industry we just came off at a 16.4 million rate. we haven't seen that kind of rate in march since 2006. so i think we see the overall economy for automobiles just looking quite strong. there is a push, though, towards more light truck than even passenger truck. gerri: interesting. >> light trucks are outselling passenger car. camry in that mid-sized segment is still the largest segment of all the passenger cars. right now suvs, particularly small suvs, are read hot in

the marketplace -- red hot in the marketplace. gerri: crossovers are big. toyota has been through its own bigtime recall, and now gm handling a recall as well. what do can you make of how they've handled this, what can you tell us about being in the eyes of the public during a high profile recall? >> well, it probably wouldn't be prudent for me to give them much advice, you know? i think they have enough consultants working for them that they're going to have to make their own decisions. but, you know, when i go back to our experience, and this was some four years ago, it's really all about being closer to your customers, listening close to your customers, being fast and being transparent both within your company and outside your company. so, you know, i think we've done a great job over the last four years to regain the trust of our customers, and we're going to continue to really listen to our customer needs. because, quite frankly, if you do that and is you do it well,

that's how you're going to be successful in this business. gerri: jim, thanks for coming on the show. absolute pleasure talking to you. thank you so much. >> thank you. gerri: and still to come, my two cents more. and next, iconic but struggling, household brands, you though them, are revamping their image, but will they get those customers back? is stay with us. ♪ ♪ [ male announcer ] when fixed income experts... ♪ ...work with equity experts... who work with regional experts... that's when expertise happens. mfs. because there is no expertise without collaboration. but they have to use special care in keeping the denture clean. dentures are very different to real teeth. they're about 10 times softer and may have surface pores where bacteria can multiply. polident is designed to clean dentures daily. its unique micro-clean formula kills 99.99% of odor causing bacteria and helps dissolve stains,

cleaning in a better way than brushing with toothpaste. that's why i recommend using polident. [ male announcer ] polident. clean, fresher, brighter every day. gerri: from mcdonald's restaurants to amazon, how iconic brands are revamping their image. but is it worth it? mi up in twoinutes.

♪ ♪ gerri: do you love philadelphia of cream cheese? i hate to break this to you, but they're going to change the product. in hopes to appeal to health conscious consumers, they're adding more fruit and veggies to

their flavors. the company joins many others that have tried to reinvent themselves, but is rebranding necessary? joining me now, branding expert karen post. welcome back to the show, good to see ya. >> great to be here. gerri: rebranding is really a sign of we've got big troubles, we don't know what to do next. do you agree? >> well, every -- change happens so fast now with technology and research and consumers really, you know, calling a lot of the shots, big companies and small companies have to continually improve, and they have to launch new products to stay in the public eye and get news coverage and get talked about, so it's important. gerri: well, i know, but i'm not sure i want them to change philadelphia cream cheese. what do you think of this rebranding, adding veggies and fruit, is that a good thing? >> well, i don't know this for sure, but i would think that they'd still have the basics as an option, but i think they're just adding more choices because they've learned that customers want flavor, they want

ingredients that they can pronounce, and they just want healthier products. [laughter] gerri: they want ingredients they can pronounce, amen to that. i want to walk you through some brands that have been through some major revamps and get you to grade them. let's start with amazon, what did you make of tear a rebranding? >> well, you know, when you speak about rebranding, i think there's two ways. it's what the market really thinks about them and what they're doing internally with their operations. i think amazon is good, they've been great. i think they offer the marketplace a lot more. but has the essence of their brand really changed? you know, i don't think so. i think they're a popular, great resource, and they're doing well. ierier well, one cane company you thought did a good job of rebranding was bell monday. what did they do right? >> well, they changed their name. and i think often, especially large companies, they've got big marketing and branding departments, and they think

they're making a radical change, but the consumer doesn't see it. and so if you really are looking for a shift, a lot of times it means a brand new name. more than just a little packaging, tweaking, a little logo updating, but it means radical change. and radical change will get you a lot more buzz, and buzz can translate into brand equity. and that's what these companies are striving for. gerri: karen, i've got to play devil's advocate. some of these new names, inspirty? what the heck is that? they come up with these names, i don't know what they do. maybe they take consonants and vowels and try to come up with something brand spanking new. half the time it makes no sense. >> i know, but here's the challenge. with the internet and getting the available url, the web site address, it's so difficult these days. and names are hard to get. so that's a big part of these creative mash-ups of sill

billions and words and names. but if they do a good job of storytelling and they've got all the other components down, they can definitely be successful. because we see small companies all the time with smaller resources with really weird names and weird ideas. and they can breakthrough the clutter. so i'm a profound poand of being different and not, you know, just doing the psalm old thing -- same old thing. gerri: i want to be the consultant that give cans you the new name and gets paid for doing that. karen, thank you so much for your time. >> thanks. see you soon. gerri: yes. absolutely. we'll be right back. stay with us. (dad) well, we've been thinking about it and we're just not sure. (agent) i understand. (dad) we've never sold a house before. (agent) i'll walk you guys through every step. (dad) so if we sell, do you think we can swing it? (agent) i have the numbers right here and based on the comps that i've found, the timing is perfect. ...there's a lot of buyers for a house like yours.

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superfast computers to beat you to the punch. here's what he said this morning on opening bell with maria bartiromo. >> you've got to understand how it's rigged, right? i mean, the skim that's going on here so insidious because it's so subtle. you're talking about pennies to transactions. the problem is the system's been created to enable the skim is incredibly complicated, so nobody understands it and unstable. so it's sort of like a question mark of trust. it's like we have sort of built our house on sand. and unnecessarily the only reason for any of it is to maximize wall street revenues. gerri: true, and charles schwab issued a statement today describing these traders as, quote, a cancer on the market and that it's corrupting our capitol markets. critics say that schwab is just talking its book, in other words, making public statements that advantage his business. i get it. but here's the thing, schwab's interests are far more closely aligned with my interests and,

frankly, yours than that of the high frequency traders. absolutely. we want to guard your every dime, nickel and penny, that's for sure. thanks for joining us, that's "the willis report." good night. ♪ ♪ neil: welcome, everybody. and i promise you we would start digging into these obamacare numbers, we did. and you are not going to like what we found out. that 7.1 million enrolling figure the president was crowing about on tuesday, try closer to one million. not one million fewer enrollees, one million total enrollees. one million net new enrollees for the president's new health care law. that's it. and by the way, we're being generous even with that because we're not including the millions of americans who have lost their health care coverage. just factoring those numbers in we're actually talking millions