tv The Willis Report FOX Business July 7, 2014 5:00pm-6:01pm EDT
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covering alcoa tomorrow for you. adam: writes now "the willis report" is next. you're looking at a big foster farms chicken recall announced today, right? gerri: that is right. we are talking about safety. the lack of standards the government has for salmonella in your chicken. and somebody at the federal reserve finally went to the grocery store. the federal except to the fact food food prices are soaring but what will they do for interest rates as a result? you may be ready for summer heat wave, but is your home? important news about air-conditioners. and credit card offer blitz going on. the ones you should avoid. consumers are a business. we start right now. ♪ gerri: we begin tonight with the massive outbreak of salmonella. foster farms issued a quiet recall for the holiday weekend pulling the plug on compounded
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chicken. over a span of 16 months. lawmakers are demanding usda shut down all foster farm plans until the outbreak has been resolved but how does foster farms get away with this for so long? a former director of the fda joins me now. great to have you here, how successful do you think these members of congress will be to get foster farms shut down? >> i think they're going to have a lot of pressure through the media. nobody likes to hear there is salmonella in chicken. gerri: you have covered the story for the better part of two years and i have to tell you, 60 months is a long time to wait, why do you think it takes so long to get action on salmonella? >> a lot of government inefficiencies here. looking at something like this, multi-drug-resistant, maybe
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swifter action is warranted in populations like older adults and children. gerri: let's talk about some of the risks. some people think you get an upset stomach, nausea, vomiting. this particular strain can be especially nauseous. tell us about the impact of that. >> stomach pain in israel, it is a severe. a little challenging especially in younger adults, younger children susceptible to infection. gerri: a report on foster farms, a california company, a process chicken all the time, a very large market and more than 600 people have gotten sick over the last six months. what we find out from the trust report is that the standard of the government is using are
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hopelessly out of date, don't really take you to consideration of the strain, the same rules they have had for a long time, why are they so behind the times? >> there is a lot of reasons for that. first and foremost a lot of this is on the farm, the firms are not reinvesting in things that can pose challenges. that creates problems for the consumer. gerri: according to this report, when the government decides to do an investigation to send out inspectors into the field to test these chickens and look at conditions on the ground, they told the company ahead of time. is it any way to inspect for salmonella? >> it is a common approach here. when folks are looking at these issues, it doesn't necessarily have to be proof of the issues. if there appears to be some sort of association causes people to action.
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gerri: are you telling me there is not some cleaning up at the last minute after the call? from the usda agency service is supposed to inspect? it is an open door to cheating. >> there is a chance of that. this is why they looking at natural organic and local. gerri: another way this service is behind the times is wild have standards for the chicken, only so much salmonella, if you break it down into parts, there are no standards, do whatever you want, we don't care. >> folks should look at what they are buying from, a piece of mind. start there.
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well you can wash her hands and cooked chicken all the way through, a bug like this could indicate a more severe problem. gerri: you make a good point. you can protect yourself and your family tonight. if you have chicken in your refrigerator and are cooking it for dinner, if you cook it to 150 degrees fahrenheit, you will be safe. give us more details on the right cooking procedure for chicken. >> you definitely want to cook it to 165, wash your hands. again, if folks are looking for extra peace of mind, but maybe some alternatives like organic, local, i think with some of the outbreaks. seen with the drug resistance you have not seen those in those spaces. how did the chicken become drug-resistant? they had to be some exposure along the way.
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gerri: if you get salmonella poisoning, they don't have anything to fix you on that, you just have to get better on your own. consumer reports found 97% of chicken they tested, they had some sort of poisoning, some sort of salmonella. >> they are kind of native to any food production, but there are measures in place to protect yourself in general. this should be particularly concerning. gerri: thank you. >> thank you. gerri: that is not all consumers are battling. there is a price spike at the grocery store. inflation is still too low, let's bring in a reporter at the "wall street journal." i thought how come if i'm paying more for a pound of hamburger,
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how doesn't it register at the federal reserve? >> trying to understand what is happening with prices. often economists will have food and energy costs from inflation if they're looking at core inflation, trying to determine the underlining print. the fed has said it looks at headline inflation, but the fed is willing to look past what it sees as transient movement, narrow movement. the focus is on broad general movement. there has been a big spike in some food prices. what does that mean. gerri: what i see and has led to consumers broadly see is like ground beef, prices up 10% over last year.
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pork chop 12%. fresh fruits and a percent. oranges up 17%. why aren't food prices a bigger part of consideration of the federal reserve since all americans have to pay them? it is a tax you cannot avoid paying. >> you point out some of the stuff that is moving up a lot. those prices are moving up. what the fed is looking at is what is driving those things up. if there is a broad movement of prices up in food, there could be more demand driving up other prices as well. that would be a real concern for the fed, that would be something they would have to raise interest rates to deal with. you mentioned pork chops, oranges. these are three things we know what is driving up the prices. beef prices are going up because of a drought in oklahoma and texas and is driving down cattle stock.
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hog prices are really high because of a disease killing piglets. and a disease killing citrus crops driving up the price in oranges. gerri: at the end of the data does not make it any cheaper for me. as a consumer, prices are up a ton, gas prices the highest fourth of july we have seen in 10 or 11 years. housing, medical care, housing is on fire. new line prices too be at the consumer it seems prices are up across the board, so what are we missing out on? what is going down, if anything? >> we were talking about food, the price of bread is down 1.2% over the last year according to the labor department. vegetables are not up at all, almost flat from a year ago.
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these are not necessarily broad movements upward for food. if you stick around and prices continue to rise for food, people are going to feel that, expecting prices to rise and that is expected for the fed. gerri: we are seeing it everywhere, we haven't seen wages rise as a way to compensate, that is the real concern, ben. great story in the journal, thank you. >> thank you. gerri: still a lot more to come this hour including your voice, we want you to facebook or tweet me on what you think of our topics tonight. at the bottom of the hour, we will read your comments. don't let a heat wave wreak havoc on your electric bill. and how to cut the cost when your air-conditioning is coming
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so this board gives me rates on progressive direct and other car insurance companies? yes. but you're progressive and they're them. -yes. -but they're here. -yes. -are you... -there? -yes. -no. -are you them? i'm me. but the lowest rate is from them. -yes. -so them's best rate is... here. so where are them? -aren't them here? -i already asked you that. -when? -feels like a while ago. want to take it from the top? rates for us and them. now that's progressive.
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gerri: it is summertime, the summer heat is here. experts say it will be especially sticky few months ahead of us. while we are probably already blessing ac with the hefty bil bills, there are traced to cutting down or cooling cost, so how do you do that? here with details. let's talk about some of the easy things you can do, summertime average $400, what are the basic things to do to cut the bill? >> maintainer air-conditioning unit because if you are not changing your filter and making sure you are doing your tuneup once a year, you're likely not running your equipment as efficiently as you should be in that will cost in the long run. when we talked highly rated providers, that leads to emergency repairs as well.
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gerri: you see may want to upgrade some of your appliances because they take a lot, some are real power eaters, right? >> that is right, especially your air-conditioning unit. a good rule of thumb is if your appliances halfway through the useful life, a lot of these appliances last about 10 to 15 years, half as much as to repair as to replace it, go ahead and replace it because you will save every month on your bill, this one hits close to home because i replace my air conditioner about a couple of weeks ago and i was well over that cost. it was definitely time to replace. gerri: you know all the right people to call from your business. how about checking for leaks? this is a big issue, how do they do that? >> this is a great do-it-yourself task. have a good seal on your windows and doors. use a candle and walked near your window and door, find the flames flickering come you don't
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have good weather stripping. that is an expensive thing to do. another easy trick is with your refrigerator to see if the seal is tight. stick a piece of paper through the door and if you can pull the paper out after the doors clos closed, you're still needs replace as well. gerri: that is a great idea. you say turn down the thermostat, but it is so hard to do when it is so hot outside. >> i know. but your water heater, people tend to keep the water heater set too high. bring it down to 120 degrees. it will save on your energy bills. also, turn off the driving portion of your dishwasher. let the dishes air dry, you're going to cut down your expenses they are too be a.
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programmable thermostats have been a common thing for number of years but they are becoming much more sophisticated and honestly easier to use, you are exactly right. you can program it in your pho phone, you can set it on your way home. gerri: one of the things so obvious people don't think about anymore, close your curtain. >> it is still important, you have room especially in the afternoon to get a lot of sunshine, it will make a difference, you don't want the heat coming in and turning your rooms into a little of him. gerri: do you have any other cool things i could use to reduce the temperature inside my house? >> programmable thermostats are the latest rage right now.
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they make it really simple and fun to use. gerri: be careful kind of a system you are hooking it up to bid it doesn't always work with the 1933 house. doubling the details, thanks. >> thanks. gerri: coming up later in the show, will customers, and filled the seats in the movie theaters? and a list of the ones best and the ones you should avoid. we are looking out for you and your wallet coming up next. (trader vo) i search. i research. i dig. and dig some more. because, for me, the challenge of the search... is almost as exciting as the thrill of the find. (announcer) at scottrade, we share your passion for trading. that's why we rebuilt scottrade elite from the ground up - including a proprietary momentum indicator
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you should avoid at all costs. the best and worst credit card offers, credit expert. thank you for being here. you get these letters, promote, promote, promote. 992 million offers mailed in the first three months of this year. what is going on, why are they doing so many offers right now? >> this is the way the credit card companies acquire new customers. largely a timing game. sending out these offers over and over again. in many cases it is the same offer a few weeks later trying to tie mitt in your mailbox so it appeals to you. last week you did not need a credit card where this week maybe i'm in the market for one and i have an offer in my hand. gerri: they are offering a lot
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of cards, so you have to go great lists. let's start with the ones you don't like with barclays black card, why don't you like that? >> $495 annual fee. $495 annual fee. the card is made out of stainless steel which has no intrinsic value to it at all, does not make it any safer or more dangerous to use it. stainless steel is not terribly valuable anyway. gerri: is there anything else you didn't like? >> they position at as unlimited or access to all the use. the vip rooms at the airport, it is not as unlimited as they are suggesting. gerri: mag knees card, hope i am pronouncing that correctly. >> it is a made-up word. this is some guy new york kind of creativity, creating it has
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the hip way to pay for things. annual fees to not necessarily disqualify card if you are getting something that is worth the annual fee you are paying. in this case it does not look like you are. invitation only, very limited card base, targeting young people, that is dangerous because young people are not the best users when it comes to plastic. gerri: and you do not like first premier bank card. if you roll over the debt, you are in big trouble. >> you're going to get killed. to accept and apr of 30%, you have to be desperate to have a slice of plastic in your pocket. just go to the store and i give cards and stick a couple of hundred dollars and pretend like that is your credit card. gerri: there are some cards you think work well, want to start with american express. >> i am a huge fan of american express.
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if you look at customer satisfaction, they are perpetually at the top. interest rate rate and credit l, for me i don't roll a balance. for me that is number one thing i look for. gerri: the other interesting thing was fidelity of the retirement card, tell me about that. >> you are either getting cashback, airline miles and using it and it is gone. with the fidelity retirement rewards card, you can take the records you have earned and stick them on a 529, it is the rewards card that was something where it is going to grow in value over time rather than after it is claimed. gerri: we have to leave it there. good to see you. >> thank you for having me.
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gerri: if you have an apple iphone you will want to hear this. apple developing a new feature that could do away with the passcode lock on phone circuit it works by automatically liking your device within a safe place like your house or office and then it locks when you're somewhere else. you get to decide where those safe zones are. pete, think coming in. helping understand this. how do we know that we are in a safe location and should i trust that? >> yeah, it will look at the
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wi-fi network you're on, so if you're in your works or home wi-fi network it with eight this is a safe place you have designated and i will stay unlocked. so then you don't have the inconvenience of always having to punch those numbers in every time you want to do something simple like check a text. gerri: i thought apple had another solution for that. >> they do, the fingerprint reader. i'm a fan of that and i prefer to this location base system because the fingerprint is tied to an individual. there is no way to fake-- there are a lot of james bond ways you can fake it, but it is tied to one person and that weight it's not sitting there unlocked whether it's on your kitchen table or your office desk. gerri: what they are suggesting now is that it would be unlocked? >> exactly. gerri: there are a lot of personal information on your phone. it's an extension of people and their communications now. do you think some people
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won't like this? >> i think a lot of people won't like it. you are in a family even and you don't want your sister checking your e-mails just because she happens to walk by your phone. you probably wouldn't want-- that said this is something you will be able to disable. you won't have to use the feature, but generally anything that invites more lax security i guess, on your phone is probably not the best idea. gerri: i have questions about this. i'm wondering if you are more vulnerable to hackers because you have your phone line around open a lot. couldn't people that you really don't want to have access to that phone get in? >> it's possible with these brief period were you are away from your phone, most serious acting in do need physical access to the phone. you would need some a to b there in the office and you would have to leave it somewhere. but, if you designate this area as a safe area it opens up the possibility automatically.
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it is a thing you probably might not want to do unless it's a really really safe zone. gerri: he really really safe stone then you have to be careful. thank you for coming on. great stuff. well, there are a lot of unanswered questions about the tsa tonight, security rules with electronic devices. tsa says without power like phones and laptops like we are just talking will not be allowed on planes. the move is in response to new concerns over middle east terrorists. with more on this marvin bowdler, and i security consultant. welcome to the show. tell us where the concerns about cell phones and laptops. >> the cell phone is just a vehicle to put on explosive. cell phones something people think about a lot, but there are many other things besides cell phones that
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explosives can be placed into. yes, it's a good procedure to turn it on, but there are ways that you could circumvent that by making a phone look like it is going on and get have an explosive inside. gerri: so, even these rules might like you to. i don't understand why phones are such a potential problem. >> well, probably because someone was alerted to the fact that this is happening. but, if you go back several years this was always a policy if you remember when you used to go to different events or even fought at an aircraft ticket they asked you to turn your cell phones on and even some cameras, but as we are here in the united states we are reactive and not proactive and that is a big part of our problem. gerri: my understanding is that they will not let you board and lets you can turn on the device. so, if you let your phone run out of power or your laptop you simply can't board.
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a lot of people could be get taken by surprise with this. do you think they will get the word out effectively and are americans really worried about this ring of will, in my opinion that is not really a big problem if there is no battery. if you really want to do a check of the cell phone you can just open it up and take a looksee. they do have devices today that they use airports to detect explosives. there are many ways to do this. so, by the battery being dead is not the wherewithal. gerri: okay. marvin, thank you for coming on. we appreciate your time tonight. >> you are welcome. gerri: later in the show we will discuss anc spending millions to respond up-- remodel movie theater with la-z-boy type seas. which would you prefer the movie theater cheaper ticks it, luxury seats are better moving?
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mike's is this i would pay a little extra for comfort and quiet. melanie posts better movies. no one is going to go to the movies because who has the cash for the drivel being shown. for the current prices is it a good idea to put in the luxury seats. gary tweets, better movies, luxury seats would put me to see and i would lose money anyway. here are some of the e-mails from our poll question last week. should a market workers required to speaking wish? john writes if you come into our country it is your job, response ability and duty to learn english. not my job to learn your language and joe from indiana agrees. if only for safety's sake in mission should be understood and spoken by all yes employees. we love hearing from you. send me an e-mail. this is an important programming up for you. this thursday we are entering a special one-hour on a massive gm recall, a one hour special.
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we will invest if the lips on this ever evolving story and why consumers are not getting timely information about recalls. even if you don't own a gm vehicle we will tell you why you are still at risk. during this show we will hear from family members of the gm crash victims, kenneth feinberg the administrator for that fund. this is one special you can't afford to miss. coming up, wall street worst-case scenario, iran bonds. what you need to know to prepare to cover your assets and here is the consumer gauge with the number that matter to you. s&p 500 up nearly 7% for the year. we will be right back.
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week. what can we expect after the dow's record hitting 17000 and when will the s&p hit its milestone cracks joining me now our david mcabee. david scranton ceo and founder and wall street journal reporter veronica. great to have you here. i went to pivot to bonds for a second because lots of concerns about bonds and as you know we get a rise in interest rates and people would pile up the doors to the exits tried to get out. is this an issue and i will start with david, what can we expect? what would it look like if everyone decides to sell at the same time? >> it's a big issue because contrary to popular opinion it's not as liquid as you think. it is a market intended to place paper for the long haul and so massive liquidations would be a major problem whereas now $3 trillion in a market,
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900 billion in the last few years has accumulated and hitting the exits would find primary dealers don't have the ability to buy back even treasuries. gerri: let's break that down a bit. you say they are not liquid. what does that mean? how is it different with bonds? >> ot that it is not liquid is the question is what is the price you get the product you're trying to sell. everything is liquid at a certain price and if too much product comes to market out once you will see very depressed price whether that's a municipal bond, a corporate bond or even a us treasuries. gerri: if the market does work differently, it's not quite like stocks. yet the color broker and if the negotiation and david, do you agree that this would be an issue? >> will, the ripple effect of all that with the city that the cost of financing would get go up. mint's policies would have to pay more in interest. corporations would have to do the same and ultimately individuals would have to
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pay more in interest to get mortgages. gerri: asked not a good impact. >> there would be a huge ripple effect. gerri: so, huge ripple through the economy. veronica, do you agree? so, that's a totally different point of you. who is right? >> i don't know who is right. if he is right he stands to make more money than he already has. who knows. i think one of the things is no matter what happens i think average investors aren't fully aware-- they fully don't understand bonds i would venture to say and also may not understand that they are holding high yield debt in their portfolio and what that means and the risk with that. i think that goes back to the idea that investors don't fully understand what they own. they potentially should sell it if it's a stock or a bond or what have you. if you don't get how divisor
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asset works that maybe it shouldn't be in your portfolio. gerri: you should definitely understand what you own. let's talk a bit about stocks per second. 17000-mile marker on the dow and everyone was excited. david, what is the next milestone that people are looking at? are they looking at a level on the s&p 500? >> certainly the s&p 500 getting to 2000 would be the next target and the question is how far does this funny money and buy back from corporations take you? theoretically the sky's the limit, but there is a reality coming to and i think this burning season may be a reality check in the stock market. gerri: david scranton, do you agree? >> yes, you will not get a different answer from the two davids, that's for sure. gerri: so, we have seen that a lot of people say the stocks are fully valued at this time and you really have to talk watch value determinations. what should you be looking
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at? what is the watermark where you should say i'm going to take money off the table if you should do that? >> i think we are there. i think the pure power of momentum that is taking the market higher and higher based upon fundamentals historically speaking we are due for another major drop. right now what concerns me is that you have some analysts to be done the bandwagon saying the dow will hit 20 that is almost irrational exuberance that makes me worry that may be that next drop is not far away. gerri: frolic, you talk to financial advisors all the time. do they agree with the davids here? >> i think if you are looking at the immediate future think long-term and financial advisors are sane figure out what your risk tolerance is in your financial goals and stick to the long-term financial plan. don't fluctuate depending on the latest headline in that is hard for people to do, but it's important because
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you need to be in it for the long term, not just -- timing is not working for a lot of people. gerri: it's hard for people to do. thank you for coming on the show. you guys did a great job. thank you. and it's time for a look at stories. stocks as we said kick at the week in the red and investors are looking at second-quarter earnings to see if companies are delivering profits to warrant the markets rally. the housing market is a crapshoot, that is according to karl chip case, cocreator of s&p case shiller home price indexes and he says rising home prices are not guaranteed across the country. national planning google three smart phone as a brain for its new robot. nasa is helping it can help the robot take over risky chores done by astronauts.
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tgi friday's is launching an all-you-can-eat promotion. the summerlong endless appetizers deal offers customers unlimited orders up one appetizer for $10. the promotion is seen by some as a desperate effort to stay afloat in a competitive restaurant varmint. those are some hot stories right now on foxbusiness.com. still to come, my 2 cents more and ticket prices inbox office does causing people to pass on the movies, which is why one copy is trying to make their movie theater as comfortable as your living room. we will explain after the break. ♪ ♪ my mother made the best toffee in the world. it's delicious. so now we've turned her toffee into a business. my goal was to
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gerri: coming to a theater near you, and more luxurious experience. you know the price of movie tickets going up and a decrease in the number of tickets sold. more more theaters are luring movie goers with cushy recliners. eric davis joining me now. it's nice to have you here. i have never had eight and they go gas. general overall trend not good for movie theaters. they are selling fewer tickets to the movies, so how are they fighting back? >> moviegoers what more bang for their buck and theaters went to create this awesome experience for you to keep going back to the movie and its not unlike the movie palaces of hollywood's golden years where was i going to the movie palace. the movie was almost secondary to the theater. gerri: the location and to be there and getting the popcorn. let me show you what amc is doing.
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they are putting in reclining seats. so, there you are enjoying-- i like to go see all of those action movies in the summertime. so you want to see it on the big screen with all the gizmos in anything and that would be terrific, but am i going to pay more for that traffic because i have a reclining see? >> it depends. i think going to the movies is one of the cheapest out of your house experiences. gerri: something you will do not own, but that is the competitor, right? watching at home. tv has great content and you can rent any movie you want, so how do they were us out of the house? >> if you want to go see a movie like dawn of the planet of the aids or guardian of the galaxy, a lot of the film makers are creating movies the sick to these giant screens anyone to go and see them with an audience and see people cheering. i love going to those opening weekend movies of
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the films like this where everyone there is in it for the experience . gerri: there are so few events you can go to-- so few things you do in your life where you feel like you are sharing and there is a community. is that what you are describing? >> yes, and it's relatively inexpensive. parents out there know exactly what yoga have a gala is and it was several hundred dollars/two right of my family. you can go to the movies and get a diamond experience. you can reserve seats now and do all of these kinds-- gerri: you can reserve seats and there are bars in the movie theaters now. i was shocked by this or you can even sit down and have dinner. >> they have dining theaters now. gerri: let's talk about apple for a second because i think this is what is driving all this . this is a texas-based company? >> it's a based out of
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austin, texas. i know the man who created it and he is an awesome guy. he is really cool and comes up with these inventive ideas. not only do you eat in the movie theater, but they have menus specific to movies and it they give out audience members things that go with the movies. it's really cool experience. we grew up with these roller coasters and amusement parks and i think they are bringing a bit of that to the movie. gerri: eric, very interesting. i love movies, but you have a hard time getting out of the house unless you make it super special. >> you can sit in one of those recliners and i have sat in one and it's amazing. i melt in and i went to see every movie like that. gerri: you are the ultimate debt, eric. thank you. we want to know what you think. which would you prefer the movie theater, cheaper tickets, luxury seats or better movies? log onto gerri willis.com.
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and vote. i will show the results after the break. movie tickets on the rise some of us might be tempted to have dinner at a fast food joint. some fast food joints have terrible slogans to grab our attention and tonight listen to this. the worst fast food slogan from foxnews.com. number five girls junior if it doesn't get all over the place it doesn't belong on your face. a burger that will fall apart supposed to be a selling point? number four is long john silver's with their thousand 11 slogan we speak fish. that lasted for a year. instead of speaking fish long john silvers is is calling a customers to think fish. i don't know if that works either. number three, burger king, be your way. that is so costly. that is a spinoff from the bk slogan have it your way that went on for four
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years. number two, wendy's, do it taste right. does anyone know what right taste like? no wonder the slogan only lasted for two years and the number one worst fast food slogan ever belongs to arby's, their 2000 slogan, now that your taste have grown up. not only have a questionable grammar on this, but suggests that roast beef is for the mature power. we will be right back with my 2 cents and more. stay with us.
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♪ ♪ gerri: well, before the break we took a look at amc spending millions of dollars to remodel its movie theaters with lazy boy type seats that fully recline. which would you prefer, cheaper tickets, luxury seating or simply better movies? 41% say cheaper tickets, 5% say luxury seats, and 53% of yo, the
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finish you, the majority, say better movies. i agree. as i just mentioned, let's get to the two cents more. finally tonight, i have to tell you i am steamed tonight about the sal no them la story at foster farms chicken. about all the u.s. d. of agriculture has done is send out serious frown beams. the agency in charge of monitoring and stopping food contamination, that's the usda's food,and inspection service, they're just not doing enough to achieve the goal. the service tells companies that it's sending inspectors to their plants before they even arrive. second, they have no safety standards when it comes to sal 40 knell la in packages of chicken parts. just whole chickens is what it regulates. sounds like this food safety service isn't living up to its name. they need to update their efforts and get cracking. people are getting sick from their lack of action. that's my two cents more. and that's it for tonight's
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willis report. be sure to join us on thursday for our hour-long special on gm safety, and don't forget to dvr the show if you can't catch us live. charles payne is next. ♪ ♪ charles: tonight on making money, yeah, we hit 13,000 on the dow in part due to that great jobs report, but did it really deserve so much hype from the mainstream media? i'm going to take you new the good, the bad and the ugly. plus, officially put on your money where your mouth is, we're going to do something you're going to love. we're talking about a real, real deal to show you how much of a good investment are coming from ideas with people just like you. and maybe even more money than your money manager understands you can make by going with your gut. and watch how we connect the dots. we're going to give you confidence to invest in what you already know. the movie industry keeps turning out duds, so movie theaters are finding fresh ways to get us in
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