feature actually. adam: melissa francis, we should put i-bridge on the brooklyn bridge and i bet we could sell it because people think it is apple. melissa: aren't you silly. thank you so much, adam. the dow breaking below 17,000. visa to blame but amazon not looking prime either. jeff bezos is losing billions as shares of the largest online retailer take a dive. he is brains behind tesla, spacex and paypal. stephen colbert urging musk to use power for goods. >> at what point do you tip over from visionary to super villain? melissa: too late. just kidding. your sleep monitored in effort to cut health insurance costs. speaking of saving money, we'll tell you which company is making millions by giving you five list chips per bag. can you imagine? even when they say it's not because it is always about

"money." melissa: amazon catching fire this morning after stock tanking after reporting bruted tall $126 million loss. we have "wall street journal" james freeman and veronica dacafer and james frischling. happy friday. we love friday. what do you think the amazon story? >> this is basically 20 years amazon has been saying to wall street, to investors, keep funding this -- melissa: they have gotten away with it. >> low margin business, we'll keep getting market share. if you told us in '90s they would say this in 2014 it would be kind of amazing but they get away with it because they are continually seizing a large part of what are very big markets. melissa: it worked for them. but if you look at the chart and look at today, feels like investors are impatient today. chris, one-day thing and on monday they're back in love or? >> i'm not sure one-day thing

but make couple days or week or two. we're heading into seasonally strongest year for shopping. back to school, holiday shopping stays in. melissa: doesn't matter. doesn't make a profit no matter what you buy. amazon -- go ahead. >> they keep spending money. their expenses are very high. they like to innovate which is admirable. at the same time investors have to ask when do expenses start to get cut back. melissa: do you own the stock? >> we own it as a matter of fact. melissa: would you add to position on this dip. >> absolutely. melissa: okay. president obama is urging economic patriotism from american companies using overseas mergers to dodge federal taxes. >> you know what the problem is, this loophole they're using in our tax laws is actually legal. it is so simple and so lucrative, one corporate attorney said it is almost like the holy grail of tax avoidance schemes. my attitude, i don't care if it is legal, it i wrong. melissa: it is wrong not to give him more money to spend. we should give him more of our

money. companies should give more of their money and everyone else in washington and every politician out there to spend at will. don't you agree, james? >> no. melissa: no. >> the patriotic thing is invest more in america. melissa: yeah. >> bring more jobs, wouldn't you agree with that? right now we have system penalizes companies based in the u.s. when they want to bring money from overseas to invest in america but foreign companies pay no tax, if they want to invest in america there is no tax on way in. patriotic thing if you're american business person is to be based overseas to put money here. melissa: their responsibility is not to god and country but shareholders. >> exactly right. melissa: fiduciary responsibility to make as much money as they can, chris? >> absolutely right. if politicians don't like it, change the tax code. melissa: i'm sure they're doing that, veronica. >> not anytime soon. everyone you speak to regardless where they stand, tax reform is needed. wealth advisors say we need to do it. melissa: what are odds that will

happen? the president paid lip service to it but there is tax reform on the table forever. they have never taken it up because it might mean less revenue. >> just in february, dave camp, house ways and means chairman. the he put put out a big proposal and white house basically ignored it. >> easy to bash big companies, and paint them as bad guy than actually do something to fix the business. melissa: sky will sell assets in germany and italy to british sky broadcasting. twenty-first century fox is the parent of this company. veronica, let you take a stab at this one. >> mr. murdoch always gets what he wants. melissa: don't you like that? nicest boss to have. >> admirable thing you want in business person. we're looking at time warner as potential acquisition. we'll see, this may help them do that. also, a big concern with the time warner possible acquisition was the amount of debt that the company would have to take on. this allays some fears about getting too much debt.

melissa: chris? >> i agree with everything she said. i do think that one point that is overlooked the notion of what time warner can bring to fox sports and help position it against espn. i think we're moving closer and closer to a deal. >> yeah. you saw the, there is this sense maybe some tech company will come in and outbid mr. murdoch. melissa: right. a few people have been reporting that possibility. >> never really seen it. i thought it was interesting. john malone said in our paper this week, basically he doesn't think that will happen because, murdoch is the one who knows how to manage these assets better than anyone else. so i'm not thursday time warner will get that huge bid from a flush tech company. melissa: that comes in. ultimately do you think the deal gets done? >> i would say yeah. melissa: what do you think? >> yeah. >> done. melissa: somebody has to make the doughnuts. dunkin brand saying coffee's chain lower income customers remain pinched by the current economic challenges, leading to weak sales in the second quarter. i mean, on one hand is is

believable. you say if you're not making a lot of money and look at median income has fallen in this country since the president has taken office, stagnant wage growth, the place you cut is dunkin' donuts. you don't buy the coffee. on the other hand it's a trade down. i can see starbucks saying people don't come in but dunkin is the cheap one. are you surprised by this. >> amazing how starbucks held up in tough environment charging what i would say premium price. dunkin, that is their customer. that person is getting hurt. i wonder if the president would say unpatriotic workers not keep spending at dunkin' donuts even when their wages are -- melissa: doughnuts and patriotism. do you believe dunkin's story or a excuse? >> i think a little bit of both. no question that the consumer is hurting. new data from gallup people are paying far more money for groceries, gas, health care and things they are pinched. you have to craft a better product. that is what companies like starbucks and chipolte have done. they have put up numbers.

melissa: speaks to the problem in this country. food prizes on the rise. median income, household income has fallen since the president has been in office by 6%. wage growth is stagnant. more people have part-time jobs that used to have full-time jobs. really only people with more money are the top 1% in the stock market which has been fueled by president. >> top 1%. melissa: they're getting richer. >> lower income folks are not in the market largely. they don't have disposable income to invest. melissa: right. >> you're seeing tale of two different economies. starbucks versus dunkin' donuts. melissa: ironic, policies out of washington make the income gap wider. investors taking aim at java juice. they are getting squeezed by engaged capital to slash costs and exit new york city market. i love jamba juice, don't get me wrong, it is rather fattening. you get one of those, and you

could have a big mac. reminds me of crumbs, a phenom for a second but would you buy this stock. >> no, absolutely not. last time i was on we talked about crumbs. you can get almost anywhere at the time a cupcake or smoothie. that is the same thing. what is the differentiation. the big issue you can cut costs all you want. that is not a growth story. you don't cut your way to growth. the question is, how do they grow? melissa: this is activist investor story. the activists is saying no one is safe any longer, right? >> i think there is more hope here than crumbs where they couldn't transition to more healthy veggie drink more easily maybe crumbs can go to alternative. melissa: do you like kale shakes? no? >> this is also a statement here. melissa: i don't know. >> the business story, a statement despite how all the ads blanketing airwaves here, what a great place to do business new york is, this is

reminder, this company shows you, this is very expensive place to do business. this is one of the reasons they're struggling. melissa: yeah. >> so i think that is a message forto tish hundreds in terms of regulations and taxes. >> would you rather have cale sheikh or kale cupcake? >> i -- melissa: neither. jetblue trying to get leg up on competition by unveiling new mint class. they are stealing leg room from coach. this is amazing to me, jetblue, they were egalitarian airline. one price for everybody. tvs or everybody. this how they got into business revolt, if you're in first class, great, you're in the back, bathroom class, you fend for yourself. they're going way of other guys. what do you think? you're smirking, james, no? >> i maybe wasn't as political looking at airplane as i sat there. melissa: yeah. >> i didn't enjoy the ride because everyone else had exact same seat. if it's a good product i don't think it will bother me. melissa: you will get scrunched.

you're not a small guy. they will scrunch you. >> thanks for being honest. melissa: you may have a little boy's haircut right now but you're not a small guy. you and my son have the same haircut. it looks fabulous. would you like to weigh in, chris. >> two thoughts. one as passenger. i don't like losing leg room, even though i'm "the five," i do like leg room -- 5-5. tickets are $200 to anywhere 500 and above. that will hit the revenue line in positive way, drop down to the margin line. as investor i think good thing. >> besides with higher fuel costs airlines don't have choices. jetblue has to diversify revenue stream. business traveler is a more resilient than consumer. that is a smart move. melissa: i love your haircut. don't get me wrong. does your big mac need ma makeover when it comes to fast-food? what you see is not always what you get. i don't think it looks that bad.

may just be me. i don't know. must drop by "the colbert report" to cash alley change the aviation industry as we know it. no big deal. you have to hear his latest idea. could it actually work? more "money" coming up. ♪

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melissa: elon musk stepping out of the lab into the limelight appearing on "the colbert report" to discuss everything from super villains to jetpacks but in the wake of his recent events his comment about commercial airliners caught our attention. >> there is opportunity to have vertical take off and landing electric supersonic jet. >> electric jet? >> yes. >> does it shoot sparks out the back. >> yes. melissa: probably does. we have veronica daguerre and ken mahoney and capitalist pig's jonathan hoenig. fox news contributor. jonathan, would you buckle up for that, vertical take off and landing?

that would be cool. >> what a dreamer musk is. a real modern day einstein and modern american visionary. the ability of having those type of visions only happens in america. think what elon musk does in all of his endovers he creates modern day miracles on earth. if he succeeds because it will be safe and affordable for all. melissa: he makes every little boy's dreams come true, ken. from rockets to electric cars. the difference he makes these things happen. what did you think about this one? do you think we'll see vertical takeoff. >> so funny, one of my favorite movies of all time is back to the future with doc, with the zany, crazy ideas which are eventually proven right. he is doc of modern day century. "back to the future" with musk. i love his visions and be a visions. melissa: there are planes that do it but talking about bringing it to everyone. veronica, what do you think? >> i think he is innovative and creative. pulling this off seems like expensive venture.

melissa: always expensive when it comes to him. >> investors come in. melissa: nothing good cops cheap. facebook may be riding shotgun with folks at uber. mark zuckerberg is in talks to add the ride sharing service to facebook's messenger app. is this a good fit? jonathan, let me ask you, facebook's messenger app, do a lot of people use that? >> there is reason why zuckerberg is the richest man in the world, melissa. facebook and, again a reason why uber is valued $17 billion. these companies, applications are changing our lives for the better, for the much better. so uber we talked about many times, amazing innovation, to integrate that with facebook i think could be marvlous for all who use. melissa: strikes me better deal for facebook. uber has the cool factor right now. watching episode of ray donovan, very hot show on right now. they're talking about uber. they would never talk about facebook. ken, what do you think? >> strategic partnership that makes sense. you will see more and more of these alliances.

facebook, i don't know what way, i think uber will be more beneficiary. gosh, facebook has lot more users. i think we'll see more of these alliances as we go further. melissa: veronica, which company do you like better? is uber in there for the long run? they have a tough road to hoe. >> i think facebook has first starter advantage. they're looking for ways to boost revenue in messenger. this could be a way to do that. think of all the credit card data, all the, date that from this. it is a huge benefit to facebook if this happens. melissa: absolutely. meanwhile uber-making unlikely turn on road to expansion, launching service in flint, michigan. this city of about 100,000 people. happens to be murder capital of the world. i don't know if you know that. it leads nation in homicides and arson. don't want to father get arson. don't want to forget arson. give them credit where credit is due. does this mean they're scraping bottom of the barrel, veronica if. >> would i think twice before i get into uber car there, anywhere i get into car where i don't know a driver.

i would think twice. melissa: i guess. we do it every day in new york city. ken, you use taxis? >> i think strategy makes sense. uber has big markets. proof of concept. market acceptance and middle markets creating a moat, barriers to entry for the next company to fight for the space. melissa: i guess. does it say something how far they have gone and how much potential there is? if they're in 150 cities and going to someplace like flint, how much deman is there for something like uber-in flint? seems like park something more available. people likely to take their own carries. one of the problems they're solving, right? what do you think? >> they're creating demand. they're showing up in flint demonstrates uber-'s success. what killed flint, made it murder capital of the world, was dominance much unions. uber and uber-x where non-union are thriving. flint and every other union-dominated environment is crumbling. melissa: right. arson capital, sometimes when you set a fire you have to get away quick.

now that i think about it, makes perfect sense. thanks, guys. your boss is watching you but not the way you think. not exactly fit for all. wage rage heads to the capital. one congresswoman's pledge to live on minimum wage. do you ever have too much money? ♪

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hammered? do you think it gets worse into the close? >> i don't think it will get worse into the close. if we look at earnings, couple bad reports from visa. visa makes up half dow losses today. amazon was really bad, down 40 pucks. -- puck bucks. they continue to not make money. this is the third straight quarter the stock sold off. a lot of dollars that to do with visa. we've had really good earnings as you see here. still hitting all-time highs every single day. zap may hit 2000 probably within a month. earnings continue to be good. i say same thing every time. we're in "raging bull" market. melissa: andrew, before we run out of time, let me pause you for a second. does this mean you have conviction to add to your positions? do you see we're down so much as opportunity? do you think opportunity in amazon and indices in general. >> i don't have anything on amazon. net long on market last 2 1/2 years. i'm not adding positions. i'm rotating in and out.

technology look strong. until interest rates spike the stock market will continue to go higher. melissa: andrew, have a great weekend. >> you too. melissa: to help push for increase in the federal minimum wage hike, congresswoman january that skewssy is spending one week -- jan that skews ski living on one week on 7.25 an hour. >> i make a shopping list and go to the store. but i don't add up every single pen my of what i'm going to spend and have to put things back on the shelf or weigh things before i want. i living on $77 a week, what members of congress living the wage, you have to consider every single penny. melissa: joining me now, james and chris are back along with tom frost of frost and frost wealth management. tom, let you go first. >> this just shows democrats are reaching for straws here.

midterm elections are coming up. it probably helps if they look like robin hood coming in to help those really in need but at end of the day what are they doing with jobs. melissa: that miss the point. the point of minimum wage is not to live on it. most of people earning minimum wage are not head of household. half are under 25 years old. 62% are in school. we're only talking about less than two million people. a lot of people. a lot of them are students living at home. >> right. what they need is a job. melissa: right. >> as tom mentioned. melissa: that is a better point, they need a good-paying job. >> what bill to increase incentives to hire signed by president between now and election? nothing. nothing is going to be done. they resort to media stunts. i think most people instead of, she really understands. she really gets what we're going through. they would prefer some good policies so they can get a job and not rely on assistance. melissa: no, that is a great point. you can't live on.25 an hour. you also can't live on 10.25 an

hour. you need a real full-time job. raising minimum wage does nothing to address that right. >> it is not going to. what do you do when raising minimum wage? you raise a cost to the company. what does that mean? a company will not go out and higher more aggressively because costs are higher. they will not spend as much on r&d. melissa: charge more for the product. according to cbo they will lay off half a million people. >> say earlier this year, the cbo came out with that report. 500,000 and million jobs that can be lost if this goes through. melissa: yeah. >> face it, small business owners still don't know full effect of obamacare. melissa: maybe next week should live on zero. one. people that gets laid off as a result. not even kidding. could be one of those folks. guys, thank you so much. apple learning from its mistakes. how it plans on doing things very difficultly with its next set of i phones. plus fast-food ugly truth. when was last time you actually got a burger that looks like the one that you saw in the ad? listen to how diners have

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melissa: investor is going local, for the did you on wall street, let's go to the floor of the stock exchange. but >> vollo loco has been holding those levels but it really is the big interest in this company that makes chicken in front of you. you can watch it go into the fast food, the stock is up 53% in its debut, it opened at 19 and now you see it at $23 so great move. they opened in 1980 in el a and

expand with 400 branches in the southwestern u.s. sell it is one to watch. they were going to go for an ipo. market conditions were not so desirable. it was a top performer in percentage terms on the nasdaq with a move of 53%, bringing the whole group with. bj's, jacoby is a great movie hitting a new high. it is up 16%. glad you didn't cluck like the chicken or anything. you should definitely do it. i enjoyed watching the stock. melissa: thank you so much. pulling a fastn unsuspecting customers, times getting tough for america's favorite burger joints which means mouthwatering pictures on the menu, very little resemblance, begrudgingly e to. here now much real of fast-food connoisseurs', james freeman,

jonathan honig, is this truth in advertising? >> you think there's truth in advertising? burger king is not a king, by the way, when was the last time you went on match.com. those pictures don't look like what you'd get. >> when you look at them side by side with you expect to get and what comes out i can't tell because the screen is going bananas but it is not really exactly the same thing. are you disappointed? >> obviously easy millions and millions of customers aren't disappointed. what did these burgers, you make it sound like it looks totally terrible. this is a good looking double cheeseburger and this is $5, 1700 calories so more price conscious. melissa: someone who was in more

than ten mcdonald's commercials, i don't think regular people understand that is not really an edible burger. there is paint on it and wacker and all kinds of things make it look great and you are not getting that. did i break your heart? >> quite the opposite. i am impressed with you. your stock is rising with me. i got to tell you i don't understand the premise here because i think the real food on the right looks better, it looks like something i am excited to eat. melissa: one of them got run over by a truck. >> one reason some of those burgers look a little depressed is the grease is seeped into the bread. that means it will be delicious. melissa: in the meantime though corporate use movement is restricted to silicon valley, 33

years old burger king's new ceo daniel schwartz is beefing up the burger chain by making some rare moves. he has been in charge and the stock is up 35% versus the s&p that is a 22%, 33 years old head of burger king. what do you think of this? does it make you feel old? >> i think they should change the name to burger prince. since 1954 they had 21 ceos. this guy made the stock gullibility age is irrelevant. melissa: he was put it after a private equity by out where they change management, put in their own guy, he was originally credit suisse in boston was an analyst and went to work for 3 gee capital. shows what private equity can do when they straighten out of business. >> find great managers. who knows more about burgers than a 33-year-old young man. this is the target demographic as well.

don't discount young brilliant ceos. mark zuckerberg is the best example. the kid and already the richest man in the world. maria: the most appalling story of the day. it is sure to leave a chip on your shoulder and you will get less potato pepsico. the always delicious potato chip getting a little skimpy on the snack packing in five fewer chips into their specialty bags, $4.29 will get you a 10 ounce bag of regular cit, only nine ounces of flavored chips so how dare they? that have an ounce can make all the difference in your late night binge snack and to pepsico's bottom line, it is estimated to save $0.22 a bag which adds up to $80 million per year for the company. james freeman, i you applauding that or just -- can you imagine you could have four or five more delicious chips at the bottom.

>> customers figure this out quickly. they have to make money in snack foods. especially in the united states people have less appetite for the flagship:they use the have so maybe they are pressing a little more on this one but if it is a gimmick people figured out quickly. melissa: are they furious? >> they are not furious. dieter's count calories, not chips little in colorado and washington state where pots is legal and everyone has the munchies' no one else cares at all. melissa: i care. i am in new york city. it would be such a thing to be done with those chips and looking at the bottom and then there are more. >> this is food inflation. commodity prices, companies, producers, producing the amount and normal chips, the pictures as a thousand words, a brand-new

bag, not a lot of ships in this bag. melissa: i love your props. i am so hungry after this segment. i want the burger and the chips. when it comes to celebrity branding, blake lively duking it out with gwyneth paltrow to be the queen of seasonal chewing gum. plus it is time to celebrate. mark zuckerberg reaching a milestone that will have two guys googleing the word jealous. more money on the way. she inspires you.

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ask your doctor about cialis for daily use and a free 30-tablet trial. melissa: i am melissa frances with your fox business brief, google announcing to collect the genetic and molecular material of 175 people. the goal to develop a model of what a healthy human should be. the tech giant also hopes to identify genetic patterns and more quickly diagnose diseases. pandora stock is hitting a wrong note. the music provider tumbling as the company's third quarter profit outlook came in below views. saying goodbye to a wall street legend. alan greenberg has passed away in manhattan at the age of 86. he is credited with transforming bear stearns from a small pawnshop to one of the biggest securities firms in the u.s.. he kept working long after bear

stearns collapsed in 2008. that is the latest from the fox business network giving you the power to prosper.

melissa: whether it is on wall street and main street here is who is making or losing money. anyone with a piece of amazon, the stock is still getting crushed right now after that

dismal earnings report, shares down 10% which is awful news for founder jeff bezos who already suffered one of the biggest declines in net worth this year. he has 84 million shares, so he has lost $3.7 billion. making some serious money mark zuckerberg himself. they are driving higher and zuckerburg is richer than google's two co-founders. he is worth $33 billion living the dream. the people of the detroit are at risk of having no running water at all. this is a huge amount of delinquent bills. generous donors started a web page where the can go on line and a random build one at a time. very heartwarming to. the wellness lifestyles of the rich and famous, blake lively is the latest hollywood star branding her self lifestyle guru

with the launch of her website preserve. haven't heard of her? you are not alone. at an end of the day, are they stars like us? senior editor of in touch weekly, kim serafin. forgets the shoe line and everything else, they are lifestyle gurus. they saw the empire martha stewart built and want to do the same thing for themselves. blake lively set i am no editor, novartis and, no expert and no arbiter of what you should buy. why is she doing this? >> because it is relatable. she is not the expert like you and i are not the experts. dimensions of a lot of celebrities are doing this and gwyneth paltrow was the one that started this trend with her website which sometimes gets made fun of because it has ridiculously expensive items but it also has a huge following. reported the hundreds of

thousands of college-educated women who go on the site and that is the demographic that you want. you are trying to sell things. and ecommerce site, magazine, it is charitable. melissa: i wonder because the show is called money. what is their financial plan behind all this? if you look at gwyneth paltrow, i don't know how much he actually sells, people make fun of her. blake lively is beautiful and wonderful blue eyes the 97% of my day generally online shopping so i went to her website today and was looking at it and it was like she sold chocolate sauce and there was acute care of earrings and they were sold out and a skirt they hoped to get some time in 2019 may be available. are they making money? >> i think she would like to. blake lively just launched this on monday and it is kind of a main street u.s.a. type of site, talk about everything being made in the united states and there

are things like you mentioned, a lot of food items, salt, mustard, ketchup, barbecue sauce and fashion items and she does want this to be a brand like martha stewart or 0 pro oprah o someone like jessica out -- melissa: makes me wonder who they're shooting for with these. you wants to make money and put some things on that are either interesting to buy or affordable lose salt is $40. she has aprons that are $100. how many people are going to go on line and by an apron blake lively likes that are a hundred bucks? i still don't know who this person is. >> got you, girl. maybe the audience wouldn't buy that but it is cheaper than

gwyneth paltrow who sells $1,000 so it is a good deal. melissa: always a pleasure, happy friday, thank you. we are heading into the last hour of trading for the week and there's a lot of bloodletting on wall street. cheryl casone is watching what is coming up, the dow down 129 points. cheryl: the markets, a couple hours ago, nonetheless, in the next hour we will be watching these markets to see especially with the dow, what the performance situation will be. the s&p record close, the dow seeing likely losses for the week. a couple big interviews coming up. we will be talking cruises, your favorite topic, the ceo of our as micro devices blowout, just destroyed it, literally. molly full says destroyed when it came to earnings. robert bugaworth coming up, one of the component makers of apple. and nick aitken's on the show, american electric power. i like to talk about cold

energy, coal mining and natural gas and oil. where is the next big energy source coming from and utility company, telling you about the u.s. economy and by the way the ceo of the ceo of world currency coming on the show and you love the cruise industry. melissa: i love the cruise industry. thank you so much. we will be watching. here we go again. the viral videos that is causing the internet to swoon. have you seen this? and the i watch is already making the public gosh. similar to a catheter. can you ever have too much money or too many goats? ♪

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melissa: you waiting with bated breath for the new life and to come out? you could be in for twice the excitement. the rumor circulating around the tech world that apple could have separate release dates for the bigger and smaller version of the and confirm by phone vi. some say apple lovers will leave this up, others say it will take total sales. james and veronica with me. >> it is a good idea. it worked for the previous generation, two version of the v. the iphone is a bigger deal now than the ipad. given all the attention the i had got the iphone -- >> twice as nice as two releases. jimmy kimmel and crew stuck and apple logo on the back -- they took to the streets demonstrating apple lovers's undying devotion to the branch. take a look. >> tell you the date as well as

the time. and old school, it is still -- always in airplane no. because it is apple that would impress me. >> i am pretty impressed. melissa: that is so sad. they are saying it is old school. $20. it does show how people might devoted to apple and pressured to say it is cool. >> kind of scary. i wonder what rocks these people have been swimming under. turning now to go obviously. there's a video making its way around the internet, baby go to a bar and, you got to check this out. take a listen.

>> man. >> i can't get enough of this. it has nothing to do with the market. i am so sorry. trade and invest. watched this 600 times today. it is hysterical. you are not even laughing. >> it is horrible to me that the answer is absolutely -- >> it is wonderful -- >> it is hysterical. >> over and over and over. >> you have a lot to learn about the entertainment business. >> it is friday. i have to bring this to everyone's attention. he looks dashing. one of my favorite guys. this is what i was saying earlier. one of these guys is 7 years

old, the other has a 7-year-old hair cut. you should be proud you have enough hair to do this all done now this picture is raising other questions. >> obviously -- >> gone too far. >> you might be -- >> and honored to be compared to that handsome gentleman on the right. melissa: there you go. financial reward companies giving out health tracking gadget to get down on insurance costs but i they tracking their every move? at an end of the day it is all about money and james freeman is here. we have an all for you, my friend.

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>> it is time for a little fun

with fair change. imagine getting told by your boss you're going to get to save money if you wear a cool new fitbit all day. it keeps tabs on all of your movement including steps you walk during the day. one valley start-up did this and saved a boatload of cash. chris barban joins me now. you picked 400 people. how many people do you have that work for you? >> the company is 1,000 employees, we didn't pick them. they opted in the program, actually. liz: i can see walking around the office and say i'm going to save on insurance costs, i'm going to wear the bracelet, you can't do that? >> we offered the gifts, sweatshirts, hoodies and they opted in as this as one of the gifts and started with 100 and grew to 400 out of interest. >> the insurance company said we're going to track the employees and if they're fit and sleep a lot, we're going to

give you a break on the insurance. is that how it worked? did you chase them with the whip and say get on the treadmill and put a little something in the beverage at the end of the day so they slept longer. how did do you this? >> i am a bit of a fitness nut, we didn't do that. we allowed them to opt into the program. it was part of a broader cloud incentive. about 100 of the 400 then shared it with other members of the company. >> yeah. >> but one set of data along with others that we brought to the insurance company. when we looked at the program, they gave us the discount. >> amazing, you ended up saving $25,000? is that right? >> they started the program by giving us 20,000 to buy the trackers. we saved $300,000 on premiums that were roughly 6 million a

year. >> we're out of time. congratulations, that's all the time we have for now. i hope you're making money. cheryl casone with countdown starts right now. >> four-alarm fire -- [ sirens ] . >> amazon rattles investors after they miss estimates for the second straight quarter. will the new fire phone shipping today spark the machine? if it's a potential winner or a dud. american electric power surged 15% beating the street. the stock is up more than 17% already this year, and aep sees signs of economic strength. the ceo tells us where in a fox business exclusive. mid cap marvel. which stock had the biggest percentage gain on the s&p mid cap index. the north carolina company plays a key role in connecting apple an