kids? >> i did, yes. i was thinking, i think i got 50 hp when i was a get which is 75 cents -- 50-p. dierdre: what i left for my kids is glitter and a note. ashley, thank you very much. that does do it for "risk & reward." "money" with melissa francis starts now. melissa: how do you put 40 cents and you pillow? we're all doing so much better now adays. tell that is 50% of the americans that still think we're in a recession. plus, bargain bin iphones. how some of apple's best devices are being sold off on the cheap for under a dollar. and she is going to blow. massive evacuations taking place around the icelandic volcano. waituntil you hear about the crazies looking for an up-close look. even when they say it's not it is always about money.

melissa: sop triumphant headlines today, celebrating middle class comeback. we dug into the numbers and we're holding off on the party hats and balloons. a new study find that median household income did increase this year but it lags the nearly 5% behind prerecession levels and even worse, the middle class is now earning less than when the recovery began five years ago. here to discuss, very own charlie gasparino. dan schaefer of schaefer asset management and dominic tavella of diversified financial. this one of the class being things, everything has gotten better, you look at like the chart we had, nothing like what twas before the recession. we have than at screen as well. >> one of these election year things that some left-wing group puts out before -- this is election that will be largely about the economy still being

sluggish. they try to gloss over it. like unemployment statistics. when you look at unemployment numbers they're going down, right? but if you look at people underemployed or people dropped out of the workforce -- melissa: or quality of jobs. >> quality of jobs this really horrendous. melissa: median household income still 5% below where it was in 2007. does that sound right to you? >> i think number is actually work. they're using factor here and inflation numbers come from the u.s. government. if you look real inflation, people live inflation differently than the government measures it i think the middle class is even doing worse than these numbers. by the way, they just discovered this. this has been going on for years. our clients have been telling us for years. it doesn't feel good. melissa: dan? >> well they're lying. it is clearly true that these numbers are made up. charlie you mentioned that. unemployment numbers, if you go to the website, bureau of labor statistics they tell you they're off by 270,000 up or down. that is how inaccurate it is. velocity of money, we talked about this last time is at

50-year plus low. money is not moving. the middle class is -- rich are not spending. the economies around the world, the global economies have stalled. >> the markets are up. that's the one thing that obama -- >> they want wealth creation. >> i agree. that is one thing obama can point to. that number right there, but guess what? that only affects the rich. that does not -- melissa: irony. they have increased wealth divide. speaking of that countrywide financial cofounder angelo mozillo haunted by ghosts of recession past, finding himself in the government cross-hairs yet again. u.s. attorney in los angeles planning a civil action against mow sell low over his company's risky subprime lending. is that fair, charlie. >> i'm no fan of mozilo, and countrywide was siphoning off largess of government everybody that should have a house if you can't afford it, but that sid, if they had the goods on this gentleman it would not have taken seven years and they would

not have filed a civil case. he also face ad civil charge by the securities & exchange commission. if this guy is as bad as justice department we have to waste all this taxpayer money on, if he is this bad, file a criminal case. the point is, they don't have the goods to file a criminal case. melissa: he is, not for nothing. he is one of the only individuals who has been pursued and pursued and pursued. >> countrywide was the poster-child of everything that went wrong in the mortgage market. if you could literally breathe they could give you a loan. forget about if you could pay it back. they didn't care. the fact this man and this company gone all these years without any criminal or real civil -- >> he got hit with civil. >> minimal in scheme of things. >> this will be minimal too. if they did what they think he do so bad that he actual ran essentially an enterprise that was criminal, indict him. don't hit us with this seven years later. this is a joke. i think this is all -- >> diverting attention where it really should be. >> i agree.

melissa: family dollar spurning a higher offer from dollar general and sticking with the deal from dollar tree. maybe just three of you should get together and call it three dollars. i mean, i don't know. so hard to keep these players straight. what do you think? three bucks? three buck chuck? >> i would run that firm. i think kind of absurd that family dollar's running around talking about antitrust issues. if they're not, let's just say they all merge together. are they really going to rise prices to $2? melissa: $3. >> family dollar -- i don't think there is legitimate antitrust issue. carl icahn, uncle carl called it. when they engaged in the deal with family tree or dollar tree, dollar tree, they had $300 million breakup fee. that is what makes higher bid uneconomical. they screwed, they screwed shareholders by engaging in that dollar tree bid. >> i will say this literally on corner in florida. dollar tree on one corner and

general dollar on one corner and dollar something else. three out of the four corners had one of these stores. melissa: three out of the four? >> three out of the four corners had one of these stores. if the two merge up, they are expecting to close 700 stores. >> how about their line that going with dollar general represents antitrust, is an antitrust? it sound absurd, doesn't it? >> so many small dollar tree type stores. 99-cent got taken over years ago. melissa: another story i really like. full victim's x-ray machines apparently not so good finding the naked truth. one high-tech scanner consistently failed to find weapons that were hidden on the body. so these researchers, they went out and bought on ebay one of the machines that is used everywhere. and then they did different experiments, taping a pistol to themselves that was had plumbers tape on it. took a gun and sewed it into their pant leg and got past this thing, nine times out of 10. >> shows you that the people who are reading x-ray don't know how

to read the x-rays. melissa: shows you if you want to get a weapon on a plane you will be able to do it. >> awed bought it on ebay? you can buy one of these on ebay? make experiments with it? that is insane! melissa: that's a good point. >> if i'm in medical situation i don't want these x-ray readers to read my medical. i saw some pictures. you can see some of this. something is suspicious and nothing was ever followed through and people can get on the airplane. you have to read the scan and that takes training. melissa: one of the points the scans are so invasive and for what? so invasive and still things getting through and not even the best technology. i don't know. on to another really important story. carly winning celebrity kudos on reporting on pimco bedbug infestation. the bedbug dog got in touch with you? picked up the phone, woof woof? >> roscoe's pr agent. melissa: not the dog. >> not the dog. he wants to come on.

melissa: of course he does. >> we should point out this is somewhat after serious issue. we were talking about -- melissa: turn this into serious story? >> this is big, why, this is huge business, cleaning out bedbugs from -- it's huge. >> in vermont they have billboards, ones that light up on 91, i go visit my son. they have billboard signs that say, great, we got the dogs we're experts. gain hety it for bedbugs all the way up there. >> i wonders if companies like roscoe's company, bell environmental if they're capitalizing on hysteria. they're disgusting. they're leeches essentially. is this real problem or are people overreacting to it? >> charlie, you reported it. this is company that had 14, 15 months of net outflows. by pimco. melissa: blaming the bedbugs. >> no. melissa: blame the bedbugs. >> just performance. >> advance the story a little bit. melissa: of course. >> i will tell you, from what i

understand wasn't just like they took out five people. we're talking something like 500 people were evacuated from pimco, one much their offices right around the corner from what i understand from my sources at goldman sachs, 500 people were basically evacuated. this is reached back, pimco's located out in california, right? newport beach. bill gross, people, management in newport beach is worried about bringing infected people to newport beach. bill gross is notorious germaphobe, right? >> we'll read about it in his monthly newsletter. melissa: that is horrible. >> help them at the homes. not just the office. >> that's where it gets to be huge costs. you have to go in people's offices, homes. in the cars. they're in cars of some of these employees. melissa: i'm done. i'm done. i'm done. i can't take night you know why red bugs are red? it is blood. melissa: come on. moving on, president obama takes the podium to address the tragic

death of journalist jim foley. then he hits the golf course just minutes later. what does this say about his reaction to the situation. we may not be able to actually do the downward dog but we definitely look the part. comfy yoga pants are taking over the clothing industry. more "money" coming up. ♪

melissa: following horrific execution of american journalist james foley, we are learning that the military may have been just hours away from saving him. the white house announcing it sent a special operations team to rescue several hostages in syria including foley but failed to do so. fox news's jennifer griffin has been following the story. jennifer, more have we learned. and how it went down? >> melissa, this happened in july 4th time frame. u.s. military sources, that special operations team that attempted the rescue were on the ground longer than they expected. when they got to the first

compound the hostages weren't there. there was evidence they had been there just days before i'm told. they extracted information at the first compound and decided to go to second location where they got into a firefight. one u.s. aviator was injured. intelligence leads came from interviews with two spanish and four french hostages released this spring. they described where the american hostages were held in eastern syria near the town of raca. they were held by british jihadists. the executioner in the video speaks with a south london accent. here is iraq's ambassador to the united states. >> we know for a fact that in syria and iraq, more europeans are on the ground. we capture, we see, we see individual and on twitter and everything else. we know for a fact there are european passports holders. as i said before, this is tourist, jihadist tourist destination. we need to fight that. >> there are at least three more americans being held by isis

right now. melissa? melissa: wow. did they ask for ransom? that is the question that everybody is speculating on today. >> in fact they reportedly had been asking for more than $100 million for foley's release but the u.s. government wouldn't negotiate. foley's captors said they were angry about us air strikes in iraq. they sent his parents a venom-filled rant by email suggesting they would kill foley in response. here is what james foley's employer from the global post said today. >> we had all of the appropriate communication you would imagine including with them. but, we hope that they would listen. obviously the situation changed when the bombing began. >> there were additional six additional airstrikes in iraq against isis targets today, melissa. melissa: wow, what a tough story, jennifer, thank you so much. the president addressed james

foley's death expressing utmost sympathy for his family and friends and vowing to do whatever he can to stop his brutal killers. less than an hour later the president was back in vacation mode teeing it up at martha's vineyard at the golf course. does that say more than the five minutes he spent speaking about james foley? joining me middle east expert, fox thousand contributor, lisa daftari and brad blakeman is with us as well. tough to see the juxtaposition. it is on "the daily news" today. the president's response on golf course five minutes later. picture next tote parents crying. such a short time frame that went by. lisa, what does it look like to people? >> just regardless of what side of the political spectrum you fall on, this is just a display of disrespect towards the family and the country. imagine if ceo of a company that had just tanked or something awful happened? you come to the podium and make

a statement and go on to have a vacation. the question here is why did this president become the ceo of a country he doesn't care about? >> brad, someone said to me when you see pictures like that, makes you feel like the person who is charge, our president is not worried so i have to. that he is sort of not taking the situation seriously and that makes me worry. because the guy in charge is not worried about it. is that fair? >> it is fair. perception is reality. what a president says is important as where we says it and his deem mean nor before and after. especially the consequences of actions. and, our friend are looking and shaking their heads at president obama because of inaction and callousness. our enemies are embolden to do even worse things. not as if horrendous as this is, this is the only atrocity happening around the world. our friend israel is fighting for their very survival. russia is being expansionist in the ukraine. our, the tragedies we're seeing

play out don't seem to have any effect on this president. melissa: also, if you listen to the details from jennifer's story she brought up, a frightening fact. ransom from foreign journalists is one of largest sources of revenue for terrorist groups, second only to state sponsorship. reported that isis is making a million dollars a day. 32 journalists have been killed so far in 2014. 65 went missing last year. this is a steady source of income. it used to be that you hired a fixer locally and went in as a journalist, you are somewhat protected. now, there are really more than ever with this group of isis, a money making target. lisa, is that right? and, you know, does this exacerbate that? >> isis is just such a new game. it is such a new face of terrorism. i don't know if our president understand that. it is old terrorism, meaning they're barbaric, they behead and kill and rape, do whatever it takes. but you have this new component

where they understand technology, on social media. intimidating. asking for ransom. making money. after water, electric supplies and oil fields. they were once, $3 million i'm seeing in reports off oil revenues. they're recruiting, getting people who are technologically savvy from the west. getting people from the u.k., from u.s., canada, from france. these are, your neighbor next door who has updated iphone is now a terrorist. melissa: brad, how do you deal with that? this show is called "money." we look at source of revenue. they're making money off kidnapping people and robbing banks. one of their other big things. what do you say? you don't want journalists no the to go to the area and cover the story and tell the world what is going on. they get kidnapped. you don't want to pay the terrorists because finances them. i don't, how do you deal with this problem? >> well you deal with it through leadership around deal with it through policy and deal with it through effectiveness. the president's number one job, melissa is to prevent bad things from happening not merely

responding to it when it does and responding poorly. if the president were aggressive there wouldn't be a cottage industry if they were aggressive to them. isis may be new to the american people but shouldn't be new to the president of the united states with our intelligence services. melissa: we have to go. thanks to both of you. guess hitting a new low as word its chief design officer is leaving company. nicole on floor of new york stock exchange. looks like investors are not liking this. >> they're not liking this but not this particular executive leave but the second high level executive to leave this summer. there executive departures between 2012 and february of 2013. so you have charlene ernster, was the chief design officer, stepping down and leaving the company. the problem is what is going on with the turn around? they have given forecasts somewhat cautious. the stock here is hitting a 52-week low and the analysts are also cutting their ratings now on this one as well, piper jaffray and such.

melissa: nicole. thank you so much. outbreak fears subsiding. one u.s. ebola patient get as go ahead to leave the hospital. plus walmart puts iphones on the dollar menu? why your smartphone could cost less than your next cheeseburger. smart money coming up. ♪ she inspires you.

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mass market cure? dr. manny joins me now. are we close to a cure? >> not yet, not yet. most of the comments coming out emory university regarding zmapp they can't say conclusionly whether it helped or not helped. it is too early with the entry. entry point the medication was too advanced when they got sick. thank god they got better. melissa: why did they get better if it kills people? >> kills people up to a point. if you are you're in infrastructure where there is no hydration, no isolation, no treatment of secondary infection you have 90% chance of dying. if you happen to be in a hospital like emory, you have 60% chance of dying, 40% of dying and that is exactly what happened in this case. melissa: not the same story in africa, of course. riots. keep going. breaking out in monorovia and liberia placing a ebola-stricken

community under strict quarantine. >> what frightens me, the head of cdc, three weeks ago wrote a piece this is all flesh war. we'll take control of the situation. it hasn't happened yet. the president of doctors without borders had an article a couple days ago saying he is in panic. he can not recruit medical personnel to go to africa at this point in time. they don't want to do it. again, the infrastructure is not existing. he does not feel the cd crop has things under control. so this ebola story, at least in west after from is cut of -- africa is out of control. it is epidemic in this continent. things will continue to get worse. we don't have a cure. melissa: this is scary, cordoned in this community where they have it. what are you putting up fence around it so everyone dies? >> this has to be a military operation at this point in time. you have patients fleeing. many clinic because they're afraid of getting worse.

they're going on. these borders are not controlled. these countries are not controlled. you don't have border patrols, they can cross anything. they can go to small villages and infect people. this is a problem still, big-time problem. i know we don't see it in the headlines. i know that u.s. government right now is worried about other things going on around the world but this is a global problem. it is not getting better yet. melissa: dr. manny, thank you so much. >> all right. melissa: move over, uber, there is a new yo in town at least for one day that is. peyton manning sweating it out for gatorade. the quarterback starting in a new ad campaign but is it the right play? "piles of money" coming right up. ♪.

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for >> the pc really is back. hp shares green after the company beat expectations and reported 12% jump. let's bring in jerry levy, and the wall street journal's simon constable. what do you think of this? >> this is what everyone has been waiting for. when you look at the numbers they look pretty good. when you dig deeper, think of this. it is a value stock at nine times earnings and very cheap. with the personal systems pc thing coming back, it is a laptop, tablet, all their equipment that they have to do something else over the long term. melissa: not like we're getting rid of pcs. everyone has them in not office desk but at some point you got to replace those. have we hit bottom? >> i think so.

the concept of a tower under your desk, pretty much gone. there is a small opportunity and a small market for desktop. for most tech guys. melissa: let's talk about iphones hitting the bargain bin at walmart. retailers selling the iphone 5 for $0.97 with the two year contract. what do you think? this would make steve jobs very sad. >> but i don't think you want to hold on to any of these, wal-mart does either because basically coming out with a new thing and you want that. why would you want this and fashionable thing. now make it cheapens the brand. >> it rattles my brain. you realize how powerful walmart visit their solyndra funds for half of what apple is selling it for. melissa: they sell it for $2?

>> still 200 at the apple store and i will say it puts verizon in the hands of more people and at the end of the day that is a win for apple. melissa: under $1 iphone, good bad? >> it bastardizes the product. melissa: amazon is taking its drones very seriously despite regulatory hurdles, the online retailer is hiring notable names for the project. i knew you loved this drone. >> this is actually a big move, really good for people from nasa like some of these folks who want a private sector job. i am happy for the folks from nasa especially given they haven't gotten approval to fly any of these things yet. melissa: i am an avid prime user and i love the jeff bezos will get me what i want on a tiny

drone within an hour. >> matter of time. right now is a concept. amazon is planting the seed. they are laying the foundation. we have a decade left for this. melissa: i could see my kids hanging out the windows of my house in front waiting for their thing to show up. >> talk to a friend at the fda, there is no way we will have random drones flying all over. there will be drone highways like a specific area that it will travel to deliver stuff. it will take you anywhere you don't want to go. melissa: if you need a car just say yo. mercedes-benz offering free rides in san francisco to anyone who sends the yo. i you going to send one?

>> it is great marketing. they differentiate themselves, and an awesome pr stunt. mike -- >> why not? >> on the wrong side of the road. melissa: a park on the side. what do you think? >> i emma philly kid. now that we can use yo professionally i think it is fantastic. bmw already has drive now. rhys davies is trying to crack into that. there is competition to be had. it is ingenious idea. melissa: no suits for you, tech gurus, they don't have to address like everyone else at the office. they couldn't get the take engineers to fix anything at the white house for many reasons including they didn't want to dress up at all. you were tweeting about this

earlier. >> on your prompting, not necessarily is this. if you dress like a slob you can work at the white house but why would you want to? >> the creative guys want to pick of the best -- >> if you are creative why would you -- >> it is a steady job and i will never get fired. it is not -- not a terrible gave to be in the white house wearing lots of garments to work and get at steady paycheck. lock him in the basement, give them all the red bull they want but don't let anybody see them. melissa: that is it. for the love of yoga pants being stretched thin as folks wear them beyond the match. just about every single social location you can think of. where are the regular hands? or a skirt? i don't know. twinkies squeezed in the middle.

one of the key factories shutdown a year after a celebrated rebirth. at an end. they it is all about money and screaming delicias baked goods.

melissa: i am melissa frances with your fox business brief. hostess shutting down a twinkie factory in the chicago area.

400 workers are said to be affected by the closure and the ceo says it is because of a more streamlined manufacturing process. twinkies was brought back from the brink last year after a painful bankruptcy and united airlines wants to win over top flies while upgrading its food in first class. basic snacks on shorter flights will be replaced with something else. that is in contrast to american airlines which has ditched all hot food on flights under 1,000 miles. sales of previously owned homes jumped unexpectedly by 2.4%, more than 5.1 million homes were sold, the highest level since september. that is the latest on the fox business network giving you the power to prosper.

melissa: y workout when you can just look like you have been working out? the demand for yoga where is outperforming the sport itself. yoga participation grew 4.5% last year but yoga apparel up 45%. what is wrong with that number? here is a retail analyst and regular panelists on making money with charles payne, simon and domenic are back with us as well. you see a lot of people around neighborhood? >> i think it's the epitomizes a lot of people walking around in yoga stuff and i don't know if

any of them -- melissa: you don't see them there? >> i don't go to that class. i paddle around on a bicycle. there are a lot of people, that is the main dress people where. melissa: lulu lemon doesn't care who they sell those pants to, just looking tight-lipped. >> you have to see us certain body size. in terms of athletic wear, it has been growing at 50% so by 2020 we should see $100 billion in sales. yoga pants huge sale, under armor is now moving into that area of athletic wear, you see is that -- time for getting her name but the ballerina, she did this great commercial on it. melissa: denim blaming the yoga

trend. you looked like a person sitting there before you go out, should i put on my yoga pants? >> it is about comfort. you look like you don't work out if you wear something like this. i have to be -- i don't have yoga pants and refuse to but the key is it is about comfort, formalwear by the wayside, the more casual easygoing stuff coming back into vogue. melissa: some yoga pants look nice. it is not just let's be honest the whole fad of soft dressing is not going anywhere. it is more comfortable. i see people coming in to work this morning before we put on our fabulous out its, we haven't been to yoga class. i don't want to out the acres to do this but pretty common. would you buy the stocks? >> no. is not my thing. that is okay. i like a t-shirt and a bathing suit and that is fine.

melissa: the industry standing so quickly. >> that is the question. >> it is a good point. the last hour of trading our own yoga wearing liz claman, what is coming up? liz: totally lulu lemon today but yoga poses. listen, breaking news that the drug enforcement agency is going to start making a move to restrict painkiller use, a huge news in new york city where people take vicodin because nationwide is affecting the stocks and bob will talk about that and we are continuing, you were talking about drones, rise of the drone ceres, we have been talking drones the fly in the air. how about a seafaring drone that goes into dangerous waters without risking human lives as part of military exercises. these things could be released in swarms and risk nobody's

lives. we are talking to the ceo and president of a division of text strong, that is a 43% year over e year and from the water to land, indian motorcycles, revived back in 2011 by polaris. at stock is gangbusters of 32% year over year. they are creating jobs in america, tell you exactly where with the chairman and ceo of polaris, 300 jobs for inexpensive product in -- a less expensive version but either way job creation in america is a good thing. melissa: can't wait to see you on one of those. gatorade recruiting peyton manning for its latest ad campaign. you have to sweat it to get it. >> gatorade is for guys and gals to work up a sweat.

>> gatorade at my birthday last night. >> you are sweating. you're going to be sweating to have that. we like our customers to earn their gatorade with a little sweat and a little work. melissa: i love that. i love the ad, the message. what is your customer base too big? they're trying to whittle down the people they will that by gatorade? >> a little tongue in cheek thing. it is very funny. i am a -- melissa: we already established that. >> the problem with this that is i like gatorade but i feel guilty because it has calories. if you haven't been working out you are driving home the point you shouldn't be drinking it. >> is this the message? you have to think about it twice before taking it off the

shelves? i want to -- feel justified in that. and then you buy one. melissa: if you limit the ability have to be sweaty to work out. it makes that product more valuable. melissa: peyton manning is deadpan and is willing to show for anyone. he is so money. thanks, guys. this place is about to blow. trouble brewing in iceland as a massive volcano is about to erupt. experts believe there is good cause for concern on this one. ever wanted to show up at your door with a bottle? our next guest may be able to fulfill your wishes. you can never have too much gatorade or grape juice.

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melissa: market data ville as we move beyond the 17,000 mark and the s&p hitting a record level. it has a lot to do with votes that. larry joins me from the cme. >> people starting to realize every move the fed makes is going to be measured, there is ample slack in the labour market to make things so well and we are not going to raise rates to pre crisis levels for a long time but beyond that we have to look at the economic data. the i s m is so important, we have added 2,000 jobs, valuations are fair. don't listen to anybody else, they are fair right now,

earnings growing by 10%. earnings per share being very fair going into the third quarter. melissa: didn't mean to catch you up, we are out of time. it is time for a little fun with spare change. the host of a party we need more alcohol in a hurry but don't have a way to replenish the goods, finally been answered. there is now an alcohol delivery apps called saucy that promises to deliver your favorite. and drink to your door in 40 minutes. joining me is the ceo, chris von. is there a burning need, like there's no liquor store anywhere with a block of view, you have got to get it delivered fast. >> we are definitely a convenience service. for a couple hundred years people have wanted to press a button and have a drink show up. it is definitely a substantial

lead in the market and i think people love it. they have been drinking and wanted. melissa: i have to say you are a genius at promoting yourself. you came up with spectacular ideas to get people -- it caught our attention. we are looking at one on the screen where you have a handsome gentleman now wearing a ton of clothing. this -- what was this promo? >> we want to make sure we deliver an incredible user experience of get a lot of fun stuff on memorial day weekend if you order a certain amount of booz, sent a bartender along with your order. this past week we parted with the local company, who we have been a big fan of, the world's most comfortable underwear and we dreamed up this awesome idea where together we could do something with you could order sleepover packs for the night whether it is couples or

whatever it may be. melissa: the show is called money and want to figure out how you are making money. do you markup the alcohol? charge a delivery fee? how do you do it? >> we have a service fee for bringing drinks to customers. it is a fairly straightforward process. melissa: barry cool, good luck to you. a lot of quaking going on in iceland. hundred evacuated as the country's largest volcano friends to europe to. not everybody wants to vacation there. at the end of the day it is all about money. i bought a car, over and tells you, and you're like. a good deal or not.

that's what led up to us looking at truecar.com. and with truecar.com, there's no buyer's remorse. save time, save money, and never overpay. visit truecar.com . >> the threat of a volcanic eruption in iceland is forcing the evacuation of at least 300 people. that isn't stopping a travel agency from launching towards the potential disaster.

here to discuss it all. this could actually blow. >> they are doing mandatory evacuations, getting park rangers and tourists there off of the area, at the same time, setting up a hot line to get tourists to go to it it. there is a glacier that sits on top of the volcanic area, if this were to blow, you would have a rapid melting of the glacier. >> a giant flood. if you want to go, get as close as possible. discover the world is charging $900 to watch if the volcano starts spewing lava. it is based on the self-drive tour. i bet it's self-driving. once they put you there, they don't want to be near it. does this make sense to you? >> people are looking for the

incredible adrenaline rush. you'd love to have your picture in a place that could kill you. >> would you do it? >> i might. >> what? >> i might consider it. they did it in 2010, they did the tour for 300 people at that point. there are new technologies with planes that allow them to fly more safely through the volcanic -- >> more safely. safer than walking in the lava, flying in the helicopter right over it? i don't know. within 24 hours of the volcano waking tourists can be flown in. >> people on the hot line. >> really? >> they sign up, they are on a hot line. >> what would you pay for this? >> $900 is a fair price. >> it's priced fairly. you've got to be living there in iceland for a while to know that that experience is coming at you. >> i don't know, it doesn't sound safe. i did something like that in

hawaii but wasn't blowing. >> that volcano is different. >> really different. >> this is what iceland is about. it is all volcanic and people go for the experiences. >> take pictures on instagram. hope you're making money today. "countdown" starts right now.. liz: august advance. the dow climbs above 17,000 again. the s&p bashes through an all-time interday high. will we see records by the closing bell? everyone waits on janet yellen's friday speech, this woman's opinion matters more today. esther george whether she thinks today's strong econo data, plus how to maximize your portfolio now for then. all week long we've shown you airborne drones in "rise of the drones." check out the experimental seafaring drones. we lift the veil on the future of