you pay the tax rate. adam: no one is paying that tax rate, i give you last word you. >> give me last word. last doughnut. gerri willis is here. gerri, i know you will be talking to a mom who probably eats better than adam or i, but who created an app as pay back for her kids. what is this about? gerri: you absolutely have that right, every detail. adam, to you, i still eat burgers and i don't care. adam and deirdre, thanks for that. we have a mom who created app that forces your kids to phone home. coming today on the show, slam consumers with fees. there is even a fee for things you don't use. back to school time for millions of kids, very expensive time for parents. we'll give you idea on just how to save. new calls for better way to help americans save for retirement, with a lesson from guess who, canada. "the willis report," where consumers are our business and starts right now.

gerri: we begin tonight with an iconic american brand. you just heard about them, burger king, looking to head north for a whopper of a tax deal. burger king in talks to buy tim horton, doughnut and coffee chain based in canada. the pending deal would create the world's third largest fast-food company, all the while, burger king avoiding uncle sam's hefty tax bill. here to weigh in john fund of "national review." welcome to the show. you heard two previous anchors debating why burger king would do this why do you think burger king wants to move north? >> i think most important reason, tim horton is incredibly well-managed company. they have 4,000 stores. they are perfect compliment. they would be $18 billion giant in fast-food. gerri: they're being accused doing what is called inversion. let me read the definition of that. a u.s. company that rye organizes in a company with a lower tax rate, by merging with a company there and allows money earned transferred to the parent company without paying u.s.

taxes. as you just heard, tax rate in the u.s., 35% for corporations. 15% in canada. a big deal, burger king is saying that is why we want to move. >> i think it is a big sweetener. gerri: i think tim horton is company they want to acquire to become competitive with companies like mcdonald's. will it work? >> i think the tax situation is nice sweetener. i spoke to the institute in canada and i heard canada is rated number one country in the world for business-friendly taxation. given how much pressure u.s. companies are under and by the way, canada is now the 8th freest country in the world, according to phraser institute in terms of economics, the u.s. is 11th. we're falling behind canada. gerri, we have lower per capital income in the u.s. than canadians do. that never happened before. so the fact that canadian companies are so attractive is testimony to how much we're falling behind. gerri: it is shocking, really shocking canada is

more business-friendly than the u.s. because that i mean think about the policies of that country over the years. they have had a single-payer health care system for decades. so many of their policies have been so friendly, so socialist-friendly, not company friendly. this is a real turn around. do you actually believe this idea that canada is super friendly to corporations? >> to corporations. tax rates are still higher in canada. a lot of provinces are still spending way too much money but in terms of corporate taxation, the u.s. has the highest corporate taxation in the world. canada has one of the lowest, that has to be an attractive incentive to grow jobs and businesses. gerri: we'll take a look. corporate tax rates with the u.s., 35%. china 25, germany 15, are canada 15, ireland 12.5. talk about the idea of inversion and how popular it has become. we've lost a lot of popular

names. chiquita brand, applied materials a important name in the tech industry. do we stand to lose countries to locations that offer tax advance. >> of course. the same thing happened in the u.s. at state level. new york city used to be home of 150 of the fortune a 500. now it's a fraction of that. corporations move to texas and move to florida. now they're moving out of the united states. gerri: all together. >> warning signal, wake-up call! gerri: that is not the way the administration wants to deal with it. they want to come down harder on companies instead of providing them with the relief they're looking for. what would be the right policy at this point? >> to follow our competitors and match their offer. instead of turning corporations into scapegoats, for simply doing what they have to do, corporations have the obligation to do well by their shareholders. they have to look for the best deal. that means we have to offer them a better deal. gerri: okay, so if you look attacks all-in canada versus the u.s., we're looking at local, state, federal taxes all

together, 46.4% lower, in canada. that is sweetener, my friend that you just can't resist. and if in fact canada is friendlier to companies these days, not just tax rates but other ways as well, i can't imagine that other companies will not follow suit and move north. >> absolutely. remember there is one other advantage canada has, less debt than we do, much less debt. gerri: great things for companies as well. you don't have to have that burden on you too. john, thank you for coming on the show. great to see you. we want to know what you think. here is our question tonight. is canada a better place to do business than the u.s.? log on to gerriwillis.com. vote on right-hand side of the screen. i will share results at end of tonight's show. from tax rates to fees, first it was airlines nickel and diming us with fees, charging for everything from suitcases to sodas. now when you finally get to your destination, you may find, well your hotel is doing the same thing. joining me now, smarter travel.com. ann recalls welcome back to the show. good to see you.

>> you too. gerri: good to have you here. tell us about these higher fees at hotels. why are they doing this? >> it is really simple, gerri. makes a lot of revenue for these hotels. honestly they can getaway which with it. gerri: get away with it because what else are you going to do? what are onerous fees in your view? what really set you off? >> well there are two type of fees. fees actually for things such as parking which might go to repair of the parking garage. that might be justified of the fees that are really tricky are ones where hotels, sort of this practice right now where hotels are not disclosing fees up front. what they do lure consumers in with very low base price. once you booked hotel, they're tacking on fees for things like housekeeping and resort fees which can charge people upwards $50 a day. gerri: i've seen resort fees. they're ridiculous. i have to agree with you. those are awful. what other kind of fees do you see? one of the interesting things i think they're doing, is, if you

move something in the mini bar you may get charged for eating it if you don't. how can they get away with that. >> that is something people might not realize, that those mini bars are on censors. even if you remove an item and put it back you might still getting chad for that. often time your kid pulls out a soda, no, we're not buying that, you put it back. you get it charged, if that happens immediately call the front desk to ask you to remove the charge. gerri: that's crazy. you mentioned hotels are not disclosing fees up front. what can i do booking a hotel? should i ask for all-in price? how do i get the right number? >> it is really tricky. you need to read the fine print and prescreen hotels for fees. part of the problem, if you book on opaque site like hotwire or priceline, the fine print might say something generally, additional fees might apply. in that case you might not find out until you get the hotel bill. another thing you can do, if you want to have incidental fees removed such as check-in, early check-in fees or check-out,

joining hotel's loyalty program they will automatically wave those fees for you. gerri: that is a great idea. is there any way that i can get my credit card company to fight the bill for me? >> that's a tricky situation. and in most cases that will be your last resort. when it does work, is when the hotel break as contract. say for instance, that, you can sell your hotel with within the cancellation window and still charge you for the quote-unquote, one night's reservation deposit? in that case you probably can have that removed from the credit card. incidentals will be a lot harder to do that. gerri: one of the things we're on fire here about at "the willis report" is how these airlines are starting to charge a lot of money in fees, if you have a child that you're sending on their own. last week we just reported how some airlines. american airlines in particular is charging $150 additional each way if you send a child on their own. you're essentially paying double the fare. we talked to lee about this about the fees people are facing

when they fly, not just hotels, but when they fly. here is what he said. >> airlines are charging you between 15 and $100 generally to choose your seat. which is kind of ridiculous. especially depending where in coach you might be sitting or in business of course. but if you're sitting in emergency or want an aisle versus window you have to pay more. add that on top of everything else, another example of how the u.s. airlines legacy carriers are nickel and diming consume consumeers. it is maddening. gerri: more nickel and diming. last thoughts fighting back against the fees? >> best thing to be informed consumer. read the fine print, do your research and compare prices. that is the best way. gerri: ann, thank you so much. >> thanks for having me. >> still, a lot more to come this hour including your voice. your voice is important to us. that is why during the show we want to you facebook me or tweet me @gerriwillisfbn. send me a email going to gerriwillis.com.

at the bottom of the hour i will railed your tweets and emails. next, don't mess with mom. one mom was so sick of teen not answering phone, she developed an app as payback. she will explain after the break. ♪ ♪

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gerri: trying to get ahold of your teen on their cell phone can be tough. one texas mom had enough of her son avoiding her calls. so she create ad an app her son simply couldn't ignore. joining me that mom, the creator of the app, ignore no more. so good to have you here. tell me why you created this app. >> i created this app because i was out one day with my husband and i couldn't get ahold of my children. all i needed them to do was let the dog out, after many texts and calls, i got frustrated and looked at my husband, that's it, i'm done. i'm going to create an app. gerri: how does the app work? look at your family. your family is gorgeous. showing a picture of them here. what a lovely family. >> thank you so much. how does it work? it works by the way a parent can lock the child's phone. it lilts their texting, their gaming, their surfing the internet. it forces them to call you back

because they need a password to unlock their phone. they can always call emergency services though. gerri: if they're really in trouble they can get help or always call mom, right? you're not locking them from doing that. if they want play on the phone, forget about it. it will not happen. does it work. >> oh, it absolutely works. i only used it once on my son. feedback from other parents is positive thanking me for creating this app, because it puts the ball back in their court. gerri: what i love about this story, you're not a software engineer. you're a gulf war veteran. you climbed mount kilimanjaro, and somehow you figured out how to make an app. how do you do that? >> i'm just a person who likes a challenge. i looked at app development as one more challenge. i sat down on the internet. i research ited for couple weeks. came up with a gameplan and started executing. >> that is amazing to me. so is your son mad or, is he on the program now? >> oh, he is on the program now. he knew it was coming.

he got on very quickly. gerri: you have never done this, your daughter, calls you back, right? she is not the issue? >> no. well, no, i take that back, she is at college. so we decided not to use the app on her. she gets the idea too. she is responding, just by the virtue of fact she knows we can put it on her phone. gerri: are you developing other apps? is there anything else? >> i have four more in my pocket and centers around family issues like this. so we're hoping to start that process very soon. gerri: i was just wondering does this app work on husbands too? is there any way i can control my husband and get him to call me back by using this app? >> i've been saying no comment on that. >> all right. sharon, you have to promise me to come back as you develop new apps. >> i will. hope to come back, so. >> good to see you, sharon. thanks for your time today. appreciate it. >> all right, thank you. gerri: later in the show, we're helping you with your back to

school shopping just as kids get back on the bus. we answer the question how do you do that? we'll have advice pricing your home to sell. how not to go too high or too low. stay with us. it's monday. a brand new start. your chance to rise and shine.

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gerri: officially back to school time. if the american academy of pediatrics had its way the school day would start later n a new report in the journal of peed attrition. delaying -- pediatrix, starting school day 8:00 a.m. would help teens with their chronic lack of sleep. 20% of teens get recommended

nine hours of on school nights. that is linked with poor health, bad grades, and depression. of the start times would create later dismissal times and impacting schools and clubs and why can't they go to bed a little earlier? makes more sense to me. another story about parents they should look out for great back to school deals. americans are expecting to shell out $75 billion on back to school items, up 3% since 2013. we have a savvy ways to cut down on casts with the national director of the retail federation. cathy, welcome to the show. we say there is no inflation in the economy. the truth is when it comes to be consumers there is a whole lot of inflation. prices going up again. is it for everything that mom and dad is buying this year? >> believe it or not there is not a whole lot mom and dad spend a whole lot on, in terms of electronic supplies and electronic needs an school supplies. of course mom and dad are on the hook for a little bit more

money. mostly because the school is asking them to spend more money on those items. >> well, some of the items, there is a 29% increase in some issues. just depend on what you look at. but the good news is, in some areas, you can actually get a nice tax break this time of year, when you're paying for these items, right? >> that's right. a lot of states have started to adopt more and more state sales tax holidays and we do know that parent across the country are looking for ways to save money. this is one of the biggest ways to do it. and we know that, again, parents this summer are delaying their shopping trips and we think that the sales tax holidays might be why they were waiting to shop towards the mid to late part of august, right. gerri: here is how much they're spending for kindergarten through high school. on average of $669.28. college students, $916.48. i look at these numbers and i think back to when i was in

school. my mom and dad would have had a heart attack if they had to spend that. >> you're absolutely right. i can tell you from looking at the data myself over the last nine, 10 years, there is a sharp increase in what parents have had to spend on everything from apparel and footwear to supplies and electronics and certainly inflation does play a role but at the end of the day we know that schools are asking parents to spend more. gerri: right. >> you can't really forget that, millenials today have their own unique fashion sense that wasn't there 10 years ago. >> yeah, those ripped jeans are super expensive. so you mentioned the supply list and how that is going up, right? so here is how much more students are having to spend for what the schools require them to bring in. 29% more. 29% more. and average of 18 items, everything from pencils to paper, you name it. how else can mom and dad save? where else can you cut prices?

>> there are a ton of ways for mom and dad to save money this summer, whether shopping for school, k-12 or college. i think one of the easiest ways simply sign up for retailers emails. you can't go very far without seeing some kind of a specialties count from a retailer, via an email and a lot of times that email comes directly through the mobile device and what is better than being in a store, when you can actually see the deal right then and there. of course there are a lot of websites out there that offer price comparison and other shopping comparison tools that let you do research before you let out. gerri: let's mention some of these deals. the apple store has deals for you. apple store for education to be precise. they will give you 200 bucks off a new mac. off -- $30 off a new ipad, supplying a student, not yourself. officemax and office depot are offering special deals. take a look at this, staples

offering special deals. you have to really look around. cathy, you can't go out to buy the first thing you see, can you? >> it pays to research for sure. a lot of retailers this year, you of course have to know are competing with everybody else down the street. their goal is to get that customer in the store or get them on the website or get that sale, especially in this economy. so, it really does benefit the consumer for them to do that research and, check online for all the prices and see where the prices match their budget. gerri: let's mention three retailers here who have back to school clothing sites. this just isn't a website for everybody. this is a back to school website, h&m, tj maxx, these companies are pretty savvy. they figured out there is big business back to school. >> absolutely. back to school is 75 billion-dollar season if you will. second only to christmas. if you are a large discount store or large department store or office supply or even drugstore you want to be where the consumer is and right now,

that consumer is shopping for back to school and back to college. >> cathy, thanks for that. great stuff. appreciate your time. >> great. thank you for having me. gerri: well, as you head back to school whether college or high school there are a host of apps out there that could make your live a little bit easier. the best apps out there according to "time" magazine make up tonight's top five. number five, my homework. this is way to organize class schedule and upcoming assignments. free app sinks with your -- syncs with your desk stop. >> number four, graphing calculator. now you turn to your smartphone for just a buck. number three, g flash pro. forgot handwriting all the flashcards? this will do it for you and include audio files and videos. for five bucks us get access to database of flashcards somebody else already made. that sound like cheating. number two, every note.

this essential up photos and voice recordings. "time" calls it god send for organizationally challenged which i am. number one back to school app, core smart gives you access to 7,000 textbooks on the smartphone. simple way to lug all the books around, not to mention saving a ton of d.o.e. other apps, documents to go and wiki companion. cool. price it too high, you scare away buyers. price it too low and you pay too low. how to price your home just right. she inspires you.

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♪ ♪ gerri: if you're selling your home, it's one of the hardest decisions you're going to make, the sales price. go in too high, nobody will knock on your door, go in too low, you miss out on thousands of dollars. how do you find the right price? the executive vice president of auction.com. dope you just go with whatever your realtor -- don't you just

go with whatever your realtor recommends? [laughter] >> sure, that's the way to do it. we can cut this interview short right now. [laughter] no, you need to do some homework. you want to look for what properties are currently listed for in your neighborhood. and you should do your homework even if you're working with a realtor which, by the way, is still probably the best decision for people looking to sell a house. gerri: you're saying look at the other houses in your neighborhood that have sold. aren't you really trying to make an apples to apples comparison so you look at price per square toot, and then you can apply that to the size of your house? >> yes. go to a web site what they list recently-sold properties, and you take a look at what the sales price was, you divide it by the square footage of the house, and you develop an average price per square foot and multiply it by how many square feet your house is, and now you know your price neighborhood. gerri: i've got to tell you,

some people lowball thinking they're going to get people to bid higher and higher and higher. does that always work? >> that's called auction companies. [laughter] and it works, it works for auction companies because of how an auction works. but you can't lowball too far or you might wind up not getting a price you really want or need. freddie mac did some research last year that said if you're in a really hot market and there's a lot of sales activity, it's sometimes smart to price a little low because you get bidders working against each other. but if you're in a colder market, prices are flat or declining, they actually suggest you price it a little higher than what you'd like to get so you have room for a discount to be able to sell the property. gerri: you know, i think of setting that price as the opening, you know, bid in a negotiation, right? i mean, it's not just a rice you're putting on your -- price you're putting on europe house, it's part of the negotiation.

how do you think about that? >> you're absolutely right. and you need to have a number in mind. you need to have your lowest price possibility in mind, what you absolutely won't sell below. and then work your sales strategy either above or below that to get to that price. but there's so many variables that go in. how old is your house? how much repair does it need? how does it compare to other houses in your neighborhood? what's your lot size? do you have a pool or not have a pool? and it goes on and on and on. so, you know, we really suggest you take a look at third party resources to help you out and take a look at all those variables to determine the best way to move a rot in your neighborhood. it varies wildly across the country. gerri: we all look at these national averages, and we assume that's what's going on in our neighborhood. not true. some parts of the country are doing super well, others not at all. as a matter of fact, we just reported today that new home sales dropped unexpectedly. what should people who are

selling today make of that? what does that mean for them? >> well, there's a slight difference in the new home market compared to the existing home market. and existing home sales probably peaked in july. i think that's what we're going to see for the rest of this year. the bottom line right now is it actually is a pretty good time in most markets to be a seller. there's still more buyer activity out there than there really is available inventory, and that's particularly true at the low end of the market. so it's a seller's market. now is not a bad time to be thinking about it if you have desire to sell your house. and i don't think i'd read too much into those new home sales numbers just right now. gerri: rick, you say it's a seller's market, but rates are still at lows here. i mean, we've got really good numbers if you're going to go out and get a mortgage, you might be encouraged to get into the marketplace. and, certainly, i would think there's room for negotiation. so what would you say to buyers out there? >> you know, buyers probably

have to be willing to spend a little bit more than what they'd ideally like to for a property. again, in most markets there are more buyers than there are available properties. so there's going to be price competition. if you're a buyer, try and get in early, try and headache sure that you're preapproved for a loan. not just prequalified, but the bank's already said your purchase. if at all possible, cash is king right now in this market. so you have to move quickly, you have to be dill gent and have your financing in place -- gerri: rick, we're going to leave it there. thanks for coming on the show tonight. and when we come back, another record day on wall street. we're covering your assets with a look at the stock market. why it just keeps going higher and how you should play it. and here's your consumer gauge with the numbers you need to know. we'll be right back. ♪ ♪

♪ ♪ gerri: it was a great day for your 401(k). the s&p 500 smashed through yet another record, topping 2,000 for the first time in history. and many are calling for the benchmark to hit 2300 this year. can the bulls keep running? we're covering you assets with michael carr, mike burly, the president of peak capital management and david bach, vice chairman of edelman financial services. david, what do you make of all this talk about where the indexes are going? should i be paying attention to that as an individual investor? >> i've been on this show for five years talking about the fact this was a great market to be buying into when we see record highs. what should you be doing as an investor? you should be meeting with your football adviser -- financial adviser and looking at does the

portfolio need to be rebalanced. here is the key: in a market like this, gerri, you don't want to get greedy. and too many investors right now are looking at investments that have gone up, and they want to put the money into one that's gone up. this is a marketplace at an all-time high. you sit down with your financial adviser -- gerri: i love that advice. >> if you don't one, you review your portfolio. carr, how far can the s&p 500 go? what's your outhook? what do you see next? >> i think 2300 is the right target. that'd be about 17 times estimated 2015 earnings, puts the index at fair value, so that's not an unrealistic target. gerri: mike burly, do you agree? >> i think we're ready for a allback be, myself. however, momentum's a very powerful thing. who knows how long this thing can run. gerri: there you have it, the bull and bear on the same panel. all right, that's awesome.

i know a lot of people out there, david bach, will be looking at buying opportunities out there. where should i be putting my money now. you say it's all about asset allocation, and yet if you see something you really love or, shouldn't you go out and buy it? >> if you have the portfolio with a correct asset allocation, when you look at that portfolio, the first thing you'll notice is certain asset classes are down right now. what you do when you diversify is put money in the asset class that's gone down can. that's traditional allocation. that's professional money management, and that's institutionalized approach to managing money. this is what investors should be doing. gerri: michael carr, do you see buying opportunities when you look at how these stocks are priced? >> i do. i especially like south korea right now. gerri: we've got to go outside the u.s., huh? >> we do. i think a lot of consumers are waiting for that new iphone by apple, and traders have pushed that stock up quite a bit in the

past six months. if those consumers are disappointed in apple's new iphone, they're going to why a samsung. and the i shares south korea etf symbol ewy has about 20 percent of its assets in samsung. gerri: there's a recommendation right there. mike burly, let me turn to you. do you agree, do you think that's the way to invest right now? what do you think is fueling this rally? >> well, the be i was going to get -- if i was going to get long right here, i would have to look at exchange-traded funds on a broad-based index probably with some trailing stops. might be a little late to the party. gerri: you know, we talk about this all the time. what's the best vehicle for your money. david bach, today we found a story on the op-ed of "the wall street journal" about a tax-free savings account that the canadians use, and it sounded like a really good deal. you know, the reality here in

the u.s. is that our vehicles are just not perfect. you can't put away enough money tax-free. there are lots of rules, restrictions, you can't do a lot. what do you think of this canadian plan? >> well, you know, look at the canadians to keep things simple. what they really created is a turbocharged roth ira. super simple, super easy to use. they don't have all the tax restrictions we have, you can take it out, you don't have to wait until you're 59 and a half. you know what's happened? over 45% of canadians have signed up for these plans in the last five years, they've put over $100 billion, the equivalent of a trillion dollars here in the u.s. what we need to do in the u.s. is very simple, make our retirement accounts simpler and easier to use, and americans will save more money. gerri: well, that's a great point, mike many l carr, because a lot of people say americans are undersaved, people aren't doing what they need to do. what do you think it's going to take? what will it take for people to

set aside enough dough for retirement? >> i don't believe the average family really sees the need to save. social security is the equivalent of a $250,000 inflation indexed guaranteed annuity. so we've eliminated the requirement to save for retirement for that average family. we also, that average family's going to look to college loans and financial aid to pay for college, when they need a car, they're going to finance it with an 84-month loan to lower the payments. gerri: i hate that. this is ridiculous. i mean, mike burly, to you. you see this all the time where people are taking out these massive loans, they're completely unable to pay. people need to have some sense about this, don't they? >> oh, absolutely. i think, you know, it's a simple thing, but you just simply, you have to ayourself first. pay yourself first. that's the only way you're going to be able to bank any money today. gerri: i absolutely agree. david? >> look, the average american is not planning to live off social security.

for women it's $1,000 a month, for men this it's $1,400, that a solution to be living a very difficult lifestyle. so when you go back to pay yourself first, automatically you're watching this show right now, what you do is bump up your 401(k) plan, your savings plan, and we put pressure on our politicians to make it easier for americans to save money. americans are smart, we'll do it, take action. gerri: i love that positivity. michael, mike and david, stay tight here with us now because we're probably going to keep you after this break, so don't go anywhere. in the meantime, time now for a look at stories you're clicking on tonight on foxbusiness.com. fewer americans buying new homes this summer, more proof that the housing market's still struggling. new home sales fell 2.5% last month to 412,000. and as we mentioned, the new home sales weren't enough to stop wall street. stocks moving higher again today, pushing the s&p 500 up past the 2,000 mark for the

first time. the utility serving northern california says it continues to search for possible gas leaks in the coming days in the wake of yesterday's 6.0 earthquake. pacific gas and electric has received hundreds of calls from people reporting the smell of gas since yesterday morning. the quake also ruptured water mains. and a bad weekend for sony, hackers attacked the lay station network and -- playstation and caused a bomb threat. thanks to someone called lizard squad. and those are some of the hot stories right now on foxbusiness.com. we'll be right back. it can bring out the worst in people. but the m-class scans for danger, corrects for lane drifting,

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♪ ♪ gerri: welcome back.

with some final thoughts from our panel, michael carr, mike burly and david bach are back. and my question to the three of you here tonight, what is the single most important thing that individual investors need to know to make their money safe, to keep safe investing their money? david bach, i'll start with you. >> well, look, what do people worry about? we worry we're going to run out of money, so that's the number one concern americans have, is my money going to last my lifetime? get a retirement plan going, and if you haven't got one, you sit down with a professional, and you run the numbers. gerri: that's scary. [laughter] >> and those numbers, you've got to go back to on a regular basis and headache sure you're staying on -- make sure you're staying on track. gerri: michael carr, what do you say? >> i think investors need to stop worrying and just follow the trend. when stocks are going up, you want to ride the bull. a simple indicator like the 200-day moving average will tell you when the trend changes, and following that will help.

gerri: michael burly, is the trend your friend? >> i think you have to take a look at your risk allocation, and you don't want to find out how much of a risk taker you're not. if you're within 5-10 years of retirement, you have to be comfortable with where you're at. gerri: okay. david bach, michael carr, mike burly, thanks to all three of you, appreciate it. >> thank you. gerri: well, from money to scams, a growing concern as more senior citizens fall victim to scammers every single year. the amount of complaints by consumers over the age of 60 has increased 135% between 2009 and 2013. here with what these scams are and how to avoid them is aarp's consumer fraud attorney sally herme. she has her own personal story with financial fraud. sally, i'm so glad you're here tonight because when we do these stories, people tell me, oh, gerri, i'd never fall for that. but, in fact, your husband fell for one of these scams. tell me what happened.

>> well, one day i came home from ark arp, and my husband immediately said i'm going to be getting this very important phone call in just a few minutes, i'm waiting for that call, but i can't tell you about it. and almost immediately my red flag went up, and quickly i got out of him that someone had called impersonating our daughter. she said she was in big trouble and would he talk to her lawyer? the lawyer got on the phone and then explained this elaborate automobile accident and so forth, but the kicker was she needs to have $3,000 immediately or she's going to have to spend the night in jail. gerri: wow. >> my husband took the bait, got -- withdrew $3,000 and sent it off through green dot cards. gerri: oh! >> and that $3,000 was

immediately gone. gerri: now, we should tell our viewers that this is what you do for a living. you warn people about these kinds of scams and this kind of fraud. one of the questions that occurs to me, and we were talking about this in our meeting this morning, why did your husband think the person calling was your daughter? could he not tell the voice? >> well, that's exactly one of the questions that he was asking this impersonator who was calling, and he said it doesn't sound quite like you. but she went on this with cockamamie story that she'd hit her mouth during the -- gerri: oh, my lord. >> -- the accident, and it was hard for her to speak, and since she was in jail, the connection was bad. and, of course, he couldn't get back in touch with her because they'd confiscated her cell phone. gerri: now, i just want to tell people your husband is a smart and intelligent person be, i understand he's a marine biologist, so this is no dummy answering this phone call, he

was just worried that his daughter was in pain and hurting and wanted to help her. now, he got scammed again, is that right? >> well, no. he hasn't been scammed again because he is now super on the alert. but, yes, we had the experience of what we call reloading in which they called my husband back with another elaboration of the story. he knew immediately now that this was a scam, so he promptly hung up as he now knows. gerri: well, i mean, playing on parents' fears and worries is the oldest trick in the book, but it's easy to fall for, that's for sure. what's your advice to people out there? >> well, the advice is that don't get caught up in the excitement of the emergency. that's one of the key tricks of the trade by these scammers to catch you unaware, to get your emotions involved rather than your head.

and it's a natural reaction, obviously. if a family member's in trouble, you want to help. but don't do, as the scammer always says, which is don't verify, don't tell anyone. the key thing to do to stay away there this kind of -- from this kind of imposter scam is to take your time, verify even though they tell you not to, and if it does make sense, if it's too good to be true, then just hang up. gerri: amen and amen. sally, thanks for coming on tonight. great to meet you. >> thank you. gerri: now we want to hear from you. burger king is in talks to buy tim hortons and create a new company headquartered in canada, a move that could cut its tax bill. so is canada a better place to do business than the? here's what some of you are posting tonight. ed says: can't blame bk, it

seems that the first rule under the obama administration is survival. michael agrees: the government pushes jobs away with high taxes. betty writes: why is it necessary to take away u.s. businesses? american government, wake up. amen to that. and here's dennis: money goes where it is treated best. we have the do-nothing congress to thank for not closing all the tax loop hoels and bring -- loopholes and wring down rates. -- bring down rates. we'll be right back.

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be a new record breaking one. if "modern family" wins for best comedy it would tie frazier with 5 wins each, ceremony airs tonight, 8 p.m. eastern time, it will include a tribute to robin williams from his friend billy crystal. >> tonight, never thwart a mom. a texas woman developed a app to force teens to call home, to me, the most amazing thing is that sharon is not a software engineer. she is a gulf war vet, and climbed mount kilimanjaro, she is no one to be messed with. she said creating an app is not that difficult, bravo sharon. tomorrow, from airline to restaurants, we're turning into a self service nation, but not everyone is onboard. we will have story with todd march tomorrow night, making

money with charles payne is up next, stay tuned for that. charles: tonight on "making money." the dollar is doomed, proven by the biggest economic story of the day. living day-to-day with worth less paper money or preparing for the day of reckoning? and th the king versus the impel president? you heard about the burger king deal, going to canada, get read to be outrageed, dumb policy is part of the wore on. and living up to the nail of the show, viewers, you should be making a ton of money. remember -- it was a loser, i