purchase of tim horton's. >> thank you for that. we hit the streets to talk to new yorkers about burger king moving to canada. and the response was shock. one woman told me, it is the american whopper. also coming on today's show, the battle over e-cigarettes, the world health organization now take as stance. do e-cigs help people quit or are they simply a gateway drug. america moving toward a self-service. i'm taking a test drive on one walmart devices but walmart put the brakes on and i'll tell you why. united airlines flight forced to make a stop because of gadget called the knee bender. this is the willries report where consumers are our business starts right now. we begin with burger king, first the obama administration is driving businesses out of business, think about coal. now the white house is driving businesses out of the country. today it is burger king and the

big surprise in all this, the burger king deal today, shifting its global headquarters to canada, made possible by warren buffett, a poster-child for the white house's so-called tax fairness campaign in america. for more on this steve moore, senior economist at the heritage foundation and fox news contributor. i got to tell you, steve, i have so much to get to in this segment. there are so many outrages here. i want to start with taxes because you maintain, even though the company says different, you maintain this is a tax issue. they are trying to avoid u.s. taxes. give us the details. >> well, of course the company would never say that. and just like when companies move from california to texas they don't say they're moving for taxes but they are. you're talking about a situation where the corporate tax rate in the united states is about 38, 39%. in canada where this company would move to it will be closer to 25, 26%. there is a big advantage. the advantage is to shareholders. i would make the case that, this

is a business and investors show these ceo's have fiduciary duty to their shareholders to find the best return they can get for their shareholders. the left are the ones who are sort of hypocritical here because they have been saying years for years, taxes don't matter. doesn't matter one place has a high tax rate and another one has a low one. it matters a lot and we're learning that lesson in a painful way by these cascade of companies that are leaving. gerri: that's right. to your point, you gave us the all-in number on tax comparisons, canada and florida, which is where burger king is headquartered, let me show awe broader look attack rates. corporate tax rates, federal, national rates, 35%. china, united states, 25% china. germany, 15, canada 15, ireland 12.5. if you don't think this makes a difference to the bottom line, if you don't think that investors and wall street are all clamoring for this, you're absolutely wrong. it only makes sense for a company to do what is right for

their bottom line. but steve, i have got to tell you, we talk to a lot of people on the street today, they're not happy. i want you to hear what they had to say. look at this. >> sure. gerri: tell me what do you think burger king moving to canada, what do you think? >> i think it is outrage and united states in regards to, supposed to be the american whoer. >> you think it is wrong? >> do i think it is wrong? i think american companies should pay taxes in the u.s. gerri: so they will leave their stores here obviously. they will leave the headquarters here but pay canadian taxes, not u.s. taxes. >> no, that is not right. then our taxes will go up for regular businesses that work in the united states. >> u.s. taxes are too high. gerri: so your view, is don't blame them. >> i don't blame them. gerri: so interesting mix of views there. folks are on fire about this. i have to tell you number of facebook posts we're getting tweets on this. people don't want to see burger king go. what do you tell them, steve moore. what should happen?

>> gerri, i don't want to see them go. i hate it when i see an american company that leaves the united states and takes jobs with them. why can't we be competitive? you want to reverse this situation and bring foreign companies back to the united states and crypt jobs here? abolish the corporate income tax. tax the corporate income when passed through to the shareholders as capital gains or dividend income. we could move overnight from being company where everybody would want to be here. gerri, you and i talked about this for years on this show and others. gerri: right. >> and i predicted, right, gerri this was going to happen, that american companies would leave if we didn't fix our tax system. not just me saying this by the way, barack obama's own economists warned him about this. gerri: what is happening in washington right now, we'll have a segment on it to tell you more, the treasury department is trying to figure out ways to make this stop, and let me tell you, that only makes companies want to do it more because they think the door is going to close. >> that is exactly right. >> i i want to talk about warren

buffett because here is the irony of ironies, the poster boy for the obama administration when it comes to tax fairness. he is going to finance this deal. he is going to make money on this deal. what does that tell you, steve? >> you know, i was going back and reading some of his congressional testimony and some of the pieces that he has written in the "new york times" and he made statements such as, you know, i never made an investment deal based on taxes. taxes don't figure into these things. and then he is also said rich people like me should be paying more taxes, not less. he is one of the first people in line, i like warren buffett. the guy is an amazing investor. he helped build great american companies but i think the h word comes into play here, hypocrite, because he is designing these tax dodges the very ones that he bemoans. gerri: for the administration they have to sit up and listen, i think, when the guy who was on your side on taxes earlier is suddenly nowhere to be seen. >> well, nobody wants to see 1/3

of their paycheck from a dividend, for a capital gain being taken from the government. when you this bit, what does 35% corporate income tax? it is basically making american government, the u.s. government as 1/3 shareholder in every company in america. that is socialism. gerri: we have not competitive. we are not competitive. >> we are not. gerri: here is the list. say good-bye to corporate america, fortune 100, fortune 500 companies, just keep on keeping on what i say. >> you're right. gerri: steve, appreciate it. >> okay, gerri. gerri: we want to what you think, would you boycott burger king moving to america? vote on gerriwillis.com. vote on the right-hand side of the screen. i will share results at the end of the show. this deal with burger king is responding to urgent calls in washington before every american company leaves the country. they called on congress to close the so-called tax loophole. rich edson with the --

>> democrats are riding this issue to midterm elections riding burger king affront to economic patriotism. senator dick durbin wrote, i'm disappointed to burger king to renounce their american citizenship. i talk about companies mulling the tax dodge to reconsider. on congress to protection u.s. taxpayers to avoid these schemes. democrats are talkingcalling for boycott and penalties on companies that move their headquarters outside the u.s. a group that represents foreign businesses that invest in the united states, congressional or executive changes to inversions could hurt foreign investment in the u.s. >> it's a political diversion. it is an issue that is distracting policymakers from pursuing policies that could actually have an impact onions and growth. >> republicans mostly stayed away from the issue of the they say any short term curbs to

inversions would have unintended consequences. these inversions are more proof that congress need to overhaul the entire tax code. gerri? gerri: i really want to know the white house reaction to warren buffett today because this to me is a very big headline. >> you know, the white house is refusing comment on any specific inversion deal especially this one. buffett was the centerpiece of a white house campaign on tax fairness a couple of years ago. president obama pushed the so-called "buffett rule," that is minimum tax for millionaires inspired and supported by buffett. now the billionaire is helping finance the type of deal that the president has described as unpatriotic. white house official will only say that the president supports measures to address these inversions. buffett, "the financial times," reports is defending the deal saying it does make sense to base the combined company in canada as tim horton's has such a strong base there and little presence elsewhere. gerri? jo rich, thank you for that. and remember, you can sound off on this topic. go to gerriwillis.com.

well, from taxes to health we're in danger of addicting a whole new generation of smokers. that is the warning tonight from the american heart association. they're sounding the alarm about e-cigarettes. to find out why we're joined by a doctor. he is one of the authors of the heart association paper that is just been released. we appreciate you being here tonight. tell us why you're sounding the alarm on these e-cigs? >> so we know that most smokers die from heart disease, from smoking than from any other cause and smoking remains the number one preventable cause of death in the country. so with the introduction of e-cigarettes in the market it is important that we figure out and understand what these things are, what they do and how do they affect heart health and what policy we should adopt. so hens this was an expert, group of experts that got together andvilled a policy statement for guidance with the american heart association. gerri: more about what you don't

know than what you do know at this point but aren't these e-cigarettes healthier than actual cigarettes? >> that is not clear. they don't contain several of the toxic components present in normal conventional cigarettes but we do not know to what extent they're less harmful than conventional cigarettes. so i think the jury is not out yet, that they are less harmful than conventional cigarettes. gerri: you guys say there are some kind of contaminants in the e-cigs. do you know what the contaminants are? what should we be looking at? >> e-cigarettes are not regulated and we do not know what the contents are but people measured different things in them and turns out they may have trace levels of things like antifreeze, or foam or tin. that comes out from the solder that the e-cigarettes are made of. we're calling for strict regulations of products to disclose what is in them so the fda can regulate them. gerri: so i think, it is interesting, because you see

actors smoking these all the time on tv, elsewhere, talking about them. they're very popular. are we going to get a whole new generation people that use these with no idea of what effect of these are. >> that is concern for the american heart association that these are a gateway to other drugs and this year 600,000 high school students tried e-cigarettes, of them 10% never smoked or tried a conventional cigarette. so they could be a gateway to the use of tobacco products. they're the young people consider them as cool, easily accessible. >> they're totally cool. and in fact the companies are making them cool for kid because the flavors that they use attract children. before you go, really want to talk to you about another health danger. i realize you're chair of the cardiovascular group at university of louisville but one of the health risks we've been

looking at for some time now is the dramatic rise in poison control center calls because little kids are being exposed to the liquid in the e-cigarettes. the vials break open. when they're exposed they get hurt but nobody is paying any attention to it, doctor. what do you make of that? >> yes. so there has been dramatic rise in calls for the e.r. of poisoning because of nick teen. nicotine is very poisonous substance. a teaspoon of nicotine can kill a child and readily absorbed into the skin. a tablespoon can kill an adult. we're calling for strict regulation on refill cartridges for e fill cigarettes. ter tamperproof and child proof and labeled correctly. so we don't want accidental poisoning of children or adults for that matter. gerri: would you let your teenager smoke these? >> no. for two reasons. because we know that nicotine has very profound affect on the

brain of a developing teenager. once you start smoking cigarettes, there is easy way to go to smoking conventional cigarettes. gerri: doctor, a pleasure to have you on. >> thank you for having me. gerri: we have more to come this hour, including your voice. your voice, it is important to us. that's why during the show we want you to facebook me or tweet me @gerriwillisfbn. send me an email. go to the website gerri willis.cop. at the bottom of the hour i will read your comments. do it yourself, you know what? not only applies to home improvement projects. next i investigate the big shift in customer service at the nation's biggest retailer. stay tuned.

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gerri: does pressing one for this or two for that press your crazy button? does scanning make you want to kick and scream? you may want to get into the yoga pose and breathe before this next story. seems we're turning into a self-service nation. todd marks from "consumer reports" says there are ways to get the most out of the dyi economy. grade to have you on the show. >> hi, gerri. gerri: every way seems like they're making me do the work they used to do and now i have to do it. tell us about the cutting-edge

of this. what is going on? >> look it is all about cost savings. it is the perfect storm what we see going on there. customer service is morphing into customer self-service. we have i am previousing technology. we've got digitally savvy millenials who are more comfortable interacting with touch-screens than they are with people. couple that with desires for efficiency and cost savings and you've got the perfect storm where people are basically doing the jobs that were once handled by paid professionals. now if you're older or less digitally savvy or technological savvy, you could be left behind. where things that we once took for granted, for example, you want to make a you want to make a plane reservation, want to print out a boarding pass, want to change your seat, all if you do it manually costs money. you're being penalized if you don't get in lockstep with the current trend. gerri: todd what kind of service do i get today that will be gone tomorrow? >> well, one of the things is,

again the direct head-to-head interpersonal relationships we have with people. in the future, we're going to see, seem more customer service being conducted at a distance, virtually. two-way mobile communications. you may have a broken refrigerator. you may have a customer service issue, you can't do something. you will have the mobile phone with a, with a virtue customer service agent who will be looking over your shoulder and directing you on how to improve things. we have already seen with some high-end atms. atms now, have kind of the, some newer at muchs have virtual tellers or real tellers at the other end of the screen. gerri: i've seen that. >> that guide you through things. this is way of future. gerri: i've seen that, but doesn't always work. that is the problem. what do you do if you're trying to get real customer service and you can't find a human being? >> well, look, there is a lot to like about customer self-service. it is empowering. it gives us ultimate control

over an experience. we like that. everything is great though until something goes wrong. then what do you do? more and more companies are burying their phone numbers, make it impossible to get this touch with a live agent. >> that's right. >> one of the great things i see more companies doing engaging in online chats, not just video chats but mostly online chats where you get a transcript and go through and keep document nation of your problem with a -- documenttation of a problem with virtue customer service agented and you can find number of the company, one is dial a human.com and get a human.com that give you secret phone numbers to company's corporate headquarters that are becoming impossible to find so you can get a real person. what i always tell people, when you do get that agent, say you want to escalate the call or escalate your complaint, the e-word is the key word because that is something that companies don't want to hear.

if too many calls of complaints are escalated to a supervisor, the customer service agent and bottom can get in trouble trouble they want to respond to that. gerri: todd, i love that. dial a human.com. what was the other one? >> gethuman.com. gerri: do you have that that? two critical websites you need for help. >> they're very good. gerri: todd, thanks for coming on tonight. always pleasure to see you. while tod gave us great hints being heard seeps the world's biggest retailer is already listening. ♪ trust your car to the man who cares the star, the big bright texaco star ♪ >> your texaco dealer not only s everyone ought to he will double-check too. gerri: many years since gas station attendants rushed out to service your car. some retailers are eyeing the checkout line thinking there is an app for that. walmart tested smartphone only

transactions at some of their stores and found many people weren't thrilled with taking self-checkout to the next level and paying with their smartphone. >> we tested all kind of different features and innovations. some of those innovations are perfect where customers are at and comfortable doing today, and some are a little bit of advanced. i think our initial test may have been a little ahead of where customers are at. gerri: walmart took away key lessons from the smartphone experiment, including that people really like the aisle finder feature. sort of like gps for eye shadow. >> often times sent to the store to pick up items i come with a shopping list. some of those items i put on. some much those items are items that my wife puts on, cosmetics or beauty products, i don't typically shop for and don't know how to find then. one of the beauties of the walmart app i can create a shopping list from home so i see item availability, price and even aisle location before i even grab my car keys to head to the store. gerri: for those of us trying to

stick to a budget the walmart app really helps. what i like is that, if you're worried that you don't have enough money on you, to pay the bill, you can actually look at this. while walmart is taking a pass on self-service stores, at least one major restaurant chain is trying to reduce your face time with your server. when you walk into certain applebee's stores, the hostess give you a table or tablet. a spokesperson for applebee's they're not showing your waiter the door. you can only order appetizers and drink refills with the tablet for now. the saying, check please, may be a thing of past. the cart system lets you pay the bill electronically from your table. gerri: applebee's is not only restaurant experimenting with the cyber server. chillies is giving electronic tablet as try. more to come on that store, that's for sure. still to come, people flocking to buy a franchise but

difficult to know what you might be getting into. next we answer the question, how do you do that? how to buy a franchise with your eyes open to the risks. you, my friend are a master of diversification.

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. gerri: rules and regulation from the company itself, they have a way of doing business. the advantages they have the big brand, maybe you are running an applebees, who knows what you are running. you have to wonder is this really the option for someone who wants to be an entrepreneur? >> absolutely isn't. most franchise companies should have a sign up front, entrepreneurs need not apply.

you need to be a lieutenant, follow a brand standard and adhere to a brand standard because uniformity in a franchise is almost always important. gerri: can i get rich owning a franchise? >> if you choose the franchise well and you choose a business that protects your equity interests, then yes, a great potential. a lot of people have made a lot of money buying franchises. most of the people may have bought a sports franchise or a beer distributorship or hotel, you can make good money with the franchise provided that the structure of the franchise is not set up to protect you, to prevent you from benefitting from the equity interest us that have. gerri: something to be aware of. what other risks are there to owning a franchise? >> we don't have enough time in this millennia to fully answer that request.

the biggest risks today are that franchise companies are continuing to evolve in a way that they are ever more controlling of the experience. and not just the experience but the equity ownership in the business. that's probably the biggest concern. the second major risk, trend i guess is you see a lot of private equity companies coming into the ownership or franchise businesses, and a lot of capital comes in there, usually the idea behind private equity is get into a business, squeeze out the profits and sell the business, and that's not good to the long-term interests of the guy in it for the long-term. so that's another huge risk that we would identify. gerri: and my private equity friends would disagree with you, robert. one other issue that i think that people who may be considering this may not be aware of. that's the start-up costs for some of these. you sink a lot of money into these. 7-eleven. these are estimates from

entrepreneur.com. serve pro 138,000 to 187,000. if you want open a denny's. open a denny's, it's one million to 2.6 million. you have to have capital to get going. >> that's correct. the business proposition for franchising, the franchisure is looking for you to buy capital. it's more substantial usually in starting a franchise business than starting an independent business. as an independent can you cut corners, when you buy a franchise follow patterns and you should, and it makes it more expensive according to all the studies that are done, it's more expensive to start a franchise than an independent. gerri: and protect equity position, that's what you said before, thanks for coming on the show tonight. franchising is popular, up 43% this year, thanks so much for coming on. >> thank you. gerri: time for a look at

stories you're clicking on foxbusiness.com. american airlines will no longer sell tickets on orbitz. american pays the online travel company for the flights that passengers book on the site and the relationship has become too costly. home prices in june showed smallest gain since early 2013. and according to s&p case-shiller home prices went down from 9.4% in may. housing didn't deter wall street. stocks rallied between the merger of burger king and tim hortons. the s&p 500 closed above 2000 for the first time ever making 30th record close of 2014. and get ready for drones at next trip to disney. the entertainment company reportedly filed several patents to use unmanned aircrafts to help with light shows and projected displays. cool. those are some of the hot stories right now on

foxbusiness.com. later in the show, a $20 consumer gadget diverts a flight and results in emergency landing. and the student debt crisis not only affecting young americans. how hundreds of thousands of retirees losing social security benefits. you'll want to hear this. she's still the one for you.

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. gerri: the student debt dilemma isn't just hurting americans right out of college, impact a growing number of senior citizens in this country. according to government reports. 156,000 seniors have their social security checks docked for delinquent student loans. here with more on this is joshua cohen can cohen consumer law. welcome to the show. i know a lot of our viewers will be disconcerted to hear this is going on. are you seeing more and more of it? >> yes, i am. it happens all the time.

gerri: so here's what i don't understand about the story. why does it take the government so long to come after you? why aren't they coming after people when they incur the debt? >> great question. technically they are, they have servicers, job is to make sure you are paying tab. if you are delinquent, job is to make sure you don't default. why it's happening the way it is a good question. gerri: sounds like the irs is looking for extra dough. in 2006, 47,000 people had benefits garnished. in 2006 it was 40 million in 2013, 150 million. so it sounds to me and joshua, you tell me, you are seeing this with clients, that the government is really putting a lot of money into this going after people who have outstanding debt. >> that's true. also realize that the number of

people that are entering into social security age is increasing as well. so there's a bigger pool to go after. gerri: a bigger pool to go after but the example they saw in the paper of the situation, they didn't realize they had the debt. do most of your clients understand they are due and owing on college debt. >> a good number of them. federal student loans don't have a statute of limitations, not uncommon for me to get a call for someone with a loan from the 1980s. gerri: is it their debt or their kid's debt. >> it's their debt for child oftentimes. there are those that have student loans but most often for children. gerri: this has no expiration date? >> that's correct. gerri: is it due and owing and continuing to tick higher and higher. >> and worse than that, it gets capitalized. interest gets turned into principal which makes the interest grow quicker. gerri: my goodness.

in effect, if you have one of the bills when you're of social security age, it's going to last the rest of your life. how much money are they taking out of these checks? >> well, first of all these are only for defaulted loans. when they do it, they're allowed to charge up to 15%. that's a lot. gerri: 15% interest? >> the offset is up to 15%. gerri: okay, so they can take up to 15% of your check, of social security check. >> true. gerri: and to quickly close the deal on this, does this go on for the rest of your life? >> if you're in default, yes, if you get yourself out of default, you can put yourself on a payment plan that will come with eventual forgiveness. gerri: joshua, thanks for coming on. show. appreciate it. >> thank you. gerri: most college freshmen aren't thinking about the debt, they're having fun at school

which is why the college gives a snapshot view how they view the world. a fact not science fiction thanks to dolly the sheep. the first mammal to be cloned in 1996. four is a positive change. joe camel never introduced one of them to smoking. the giant in tobacco marketing was sent packing in '97. unfortunately we have e-cigarettes to fill the gap. since toys "r" us created a toy registry for kids, visits to santa might be a formality. and remember using netscape, the go to search engine of the 90s. they probably never, ever, ever used netscape as a browser. and the number one item on the mind-set of the class of 2018. when they see wire-rimmed glasses, it's not john lennon they're thinking of, it's harry potter. were you investing in 401(k) the wrong way?

how the travelers with fed-up fees and long delays are sparking a renaissance executive coach buses. here's consumer gauge. the s&p up 8.2%. that's mighty pretty, isn't it? someday we'll all retire. stay with us.

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let's bring in cecile. >> these are all the rage! i mean. gerri: you are not supposed to have them. >> not supposed to have the gadgets. most of the airlines prohibit the gadgets on the flights. the faa has not prohibited it yet, after this recent incident, that is going to be off the no-fly list. gerri: tell me how exactly do you use it, where do you put it? >> it's interesting, it's a tiny little contraption and retails for $22 and you put it behind the meal tray, it attaches to meal tray and prevents the seat from being able to recline in front of you. as you're trying to recline in your seat, you can't, it's jamming the seat and you can't recline. gerri: this is a recipe for disaster. i understand the faa told the airlines you can do what you want and the airlines are saying no. one of the best things i like

about the product is the courtesy card. it comes with air courtesy card. tell us about that? >> a very cheeky device with a cheeky courtesy card. it has a card that states i'm sorry i'd like to recline and this is going to prevent you from reclining your seat. i am a firm believer in being able to enjoy your flight, but when i'm sitting in a seat that can recline, i'd like to be able to recline. is that not my right you. >> bought the seat, you are able to use it. >> exactly! these people are fighting like children in the air. gerri: one of the many things that drives people crazy. not enough leg room, not enough room to move around. and now a lot of executives are opting to travel by bus, unthinkable. why is it suddenly so attractive? >> long gone are the days of the old-fashioned bus liners, a fleet of really, really luxurious executive bus liners and they offer a lot of the

wi-fi and the connectivity that business travelers are looking for. so a lot of these on the amenities is complimentary wi-fi, power outlets. one bus liner has a six-seat conference room in the back of the bus which is a cool feature to have especially when traveling to meetings with your team. gerri: love, love. want it just for me on my own, travel like a rock star. but we've been having a lot of fun here, i have a very serious story to talk about. that's american airlines and usair are opting out of orbitz for right now. they can't come to an agreement with orbitz, apparently they are on travelocity and expedia. here is my concern, that these airlines in an effort to save their profit margins, will take themselves out of circulation in arenas where we compare prices as consumers and try to keep all the information on the website so it's harder to know

what rivals are offering. do you agree? >> yes, i agree. i think it's a very dicey move for someone like american and obviously now u.s. airways as well. a lot of consumers like to book through these engines where you can search. gerri: right. >> americans are bargaining on having brand loyalty and having consumers that always fly american to always go back to flying american. a lot of consumers take offense and say i want to go with whatever is cheaper or go with an airline they like the amenities that they offer. gerri: cecile, we just had a ghost this week who told us all u.s. airlines are equally dismal. thanks for being with us today. >> what can we say? maybe the bus is the way to go. who knows? thanks so much. gerri: thank you very much. here's what some of you are tweeting me, would you boycott burger king for moving to canada? marie tweets this, time will tell, never underestimate the

power of the american people. i got to tell you the rest of the folks said stuff like this. tom, absolutely not, what did you expect when companies are made villains, demonized and overtaxed. running from the problem is not the solution. i will not knowingly support a company that contributes to the destruction of the country. and jeanne says i bought cheeseburgers there yesterday to show my support. they're not leaving, they are driven out by the anti-business liberal wackos. we got a lot of those. you guys do not like this. you want to see the corporate tax rate change. still to come, my "2 cents more," and we keep seeing surveys how people are not prepared for retirement. how to get the most bang for your buck when investing in your 401(k)? stay with us. how about over there?

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. gerri: more and more gm victims tonight. there have been 107 applications so far from people claiming the gm ignition switch defect led to their loved one's fatal crashes, according to the office of ken fine berg who general motors hired to independently run the victim settlement fund. 202 claims made for injuries so far, a third of the claims for deaths. that does not mean the claims will automatically receive compensation, applications will be accepted through the end of the year. well, big change in gears here. for the majority of americans, the bulk of retirement savings in 401(k), how do you know when to get the most out of hard-earned money? here can "wall street journal"'s wealth adviser columnist veronica dagger. i like that you're talking to financial advisers all over the country. in touch with them all the

time. so you know what the questions are on people's minds and how well they're dealing with 401(k) and how well they're not. what do you think are the important critical things people need to do? one of them you mentioned is make sure you understand investment choices? >> right, you are faced with so many different choices, you don't know what to do. do your research, look at morningstar.com. look at funds prospect us. find out what the fund owns, the risks within the fund. gerri: you have to do it with every fund in the 401(k)? >> if there are a certain amount of funds that sound appealing to you, look into those. there's an overview sheet that most of the 401(k) plans give you, that you can get a sense how risky one fund is versus the other. so depending on overall risk, you can narrow search that way. gerri: one of the big questions are fees. how much are you paying? how much should you be willing

to pay for a mutual fund? >> i wouldn't say more than 1% annually in terms of expenses for a mutual fund. you have expenses for plan and you have expenses within each mutual fund. so you want to stay away from the high expense mutual funds because over time, the expenses can eat into returns and you'll never get that money back. in general, you might be better off contributing to the max, not to the max but getting the maximum match from your company. gerri: get the free money. >> get the free money in 401(k), and if you have a lot of high fees in your plan, take some of that money and invest it in an ira, put it in a low cost passive index fund for example. gerri: another thing people talk a lot about is you're already working at the company, you don't need to buy their stock, it's like doubling down on risk. >> that's right. putting so much exposure, eggs in one basket. you might feel i love my company and i know so much about it. there's a chance you may not

know as much about their finances as you think you do. it's a big risk. you want to diversify as much as possible. gerri: one thing i don't think people ever, ever, ever think about is you have two 401(k)s in the family. mom and dad are both working and my husband and i, i have no idea what he's invested. no clue. we could own the exact same funds and i would have no idea or double down on something i don't care about. >> right. you could be taking more risks because you both own so much of one company's stock. if this is your idea, invest as a couple, look at overall allocations. gerri: communicate. >> communicate the two of you, hopefully you are retiring together. gerri: ideally, you'll be together forever. >> hopefully. gerri: thank you. >> thank you. gerri: we'll be right back with "2 cents more" and answer to the question of the day, would you boycott burger king for moving to canada?

. gerri: and finally, when it comes to burger king, here's what i think, if tax policies don't change, bk is the beginning of a wave of big u.s. companies which move offshore to become more competitive, and yet the administration is adamant in refusing to even consider a more competitive rate for corporate profits. in fact, the treasury department is engaging in backdoor efforts to stop the moves offshore, and that will be a waste of time because the more that companies believe regulators are closing the door to these so-called inversion deals, the more likely they are to pursue them. so in effect, the white house's policy may speed the results they're hoping to prevent. get it? hey, white house, if you're a tax fairness guru isn't with you, might be time to change sides. that's my "2 cents more" and that's it for tonight's "the

willis report." thank you for joining us, dvr the show if you can't catch us live. have a great night. "making money" with charles payne is next. . charles: tonight on "making money" -- they're back! the return of the czars. the congressional black caucus is looking to police the police. this, of course, in the aftermath of ferguson but for the constitution and the economy and our prosperity, the timing is never right for the czars. my pros can't wait to get into this one. a novel idea, when the government is the only game in town, economies crumble and people get crazy. the cost of socialism's failure in france and the long are you are on food stamps, the more likely you'll never stand on your own two feet. the most important question for investors, maximizing gains