iphones out of very, very happy chinese consumers out there. we will see. the chinese consumer is very savvy. i think that is the takeaway. dierdre: nobody likes to give up an iphone these days. jo ling kent, thanks as always, joining us there. that is it for "risk & reward." thankthank you for joining us. "money" starts now. cheryl, what do you have coming up? cheryl: how good do americans feel about the economy or how bad. that is what we'll talk about. thank you very much. the president keeps saying the economy is getting better. good luke convincing americans. the new reading how bad it feels for most. the date officially set but apple's big party is already crashed. the guy that started it all sees failure for apple's near future. scrambling to get them in the seats. we told you about the nfl's plans to entice cheerleaders back in. charlie gasparino was excited about that. is this just the beginning? we'll revisit story. $10,000 purchase that has you make a run for the border every single day.

even when they say it's not, it is always about money. cheryl: the latest reading on u.s. economic growth coming in better than expected in the second quarter. seems most americans are just not feeling it. according to new survey from rutgers university, 71% believe the recession exerted permanent drag on the economy. let's bring in at at that todays panel. charlie gasparino and damage schaefer from schaefer asset management. dan, i want to go to you first. the survey shows we feel worse about the economy in 2009 and that is after the recession. >> i believe this survey more than i believe any government number that comes out. forget the government number, the economy is sinking. clear the velocity of money has declined, largest in 50 years. we have countries all over the world with negative cpis,

negative growth. negative sales. even italy's sales came out flat. bond yields are dropping. how could people feel good about this? they're not making money. cheryl: unemployment was lower. now it was 9% in 2009. now 6.2%. we feel worse now? >> deflation when it comes to salaries, cheryl, it is not working. we have the dichotomy. the rich keep getting richer and middle class keeps getting poorer and upper middle class disappeared in the 08 h 09 crisis. every everyone got to buy their housing or their own home whether at the could afford it. now the new gig is private equity follows money. cheryl: charlie? >> i don't buy this survey. i don't like the timing of it and here's why. in 2009, you didn't feel bad because you didn't get lay off just yet. the layoffs were coming in 2009 and 2010.

i think in 2010 unemployment might have peaked around 10% even though the recession was technically over. we were still, we had positive gdp. so, you know, some of this is psychological. in 2009 when you still had a job, you felt better than you do now. cheryl: you thought it was going to get better and it didn't. >> it did get better. cheryl: wages are stagnant. >> it did get better, but not better enough. maybe you're on your second job with a lower paying job but the bottom line is this -- cheryl: if you ion have a job. charlie, i want to bring this other story because this you've been talking about all morning and covering. we have the big hat attack hitting big banks on wall street. fbi is investigating reports that several u.s. firms were victims of a big cyberattack. one was jpmorgan, charlie. what do we know right now. they're still not really confirming, are they, that this actually happened? >> they're confirming it happened. jpmorgan is confirming it. this happens, almost, attempts, from what i understand, attempts

occur every day. now the question is when did they get through and how did they get through? we were reporting exclusive on fox business bank of america in 2011 was the victim of a cyberattack, from what i understand a fairly serious one. i can't tell you what damage it caused. we don't know. we do know there was cyberattack on bank of america that was significant. they believed at the time, people at bank of america, senior management believe it was russian mob-linked. we asked bank of america for comment on it this, which they gave as you very bizarre comment. just now we got it from one of their spokesman, they quote, not comfortable discussing what happened in 2011 of the not comfortable. cheryl: that doesn't make anybody as consumer with jpmorgan very comfortable. >> the macro problem as shareholder of any of these large banks or employee of these large banks we'll all pay the price because i talked to a jpmorgan chase customer service banker, said 50% of his day is fighting fraud issues. he is not out there being

productive and helping customers. the cost of having these fraud departments -- cheryl: they're not giving you, not doing enough. you can't, if you can't protect my checking my savings, what kind of faith, not that we have a lot of faith in wall street anymore as it is but now we can't trust the bank? >> and they can't. every time the cyber attacks keep getting worse. >> i will tell you this, this is why consumers out there should be alarmed by this and really alarmed. it is not that they are, that these cyberattackers are much more sophisticated enough. is just the banks have some hours in a day. a ceo told me recently, that he and his board, in terms of management and management spend about 80 to 90% of their day dealing with regulatory stuff like dodd-frank and volcker rule and how to comply with this rule and that ruleof they just don't have time to do a lot of different things. does that mean jpmorgan jpmorgan is computer programmer, on part of cybersecurity?

no. when you're management, top level management up there dealing with all this other stuff, maybe they're letting this stuff fall through the cracks. cheryl: government has to know what they were doing. i want to say, actually this kind of ties to the cyberattack story, this is coming out of russia. we think russian hackers coming in against the banks. ukraine's president, this is what started alarm, accusing them invading the country on eastern side. these are satellite images of nato, show build up of troops inside of ukraine. this is last couple month. 2000 troops fighting now. all according to u.s. officials. markets go up and up and record after record. yet you have russia invading ukraine. >> markets are on their own path. you have to separate what the market is doing with the global activity because the market is ignoring it because of other forces. cheryl: should they be? >> should they ignore it? years ago in the '70s, '80s, late '90s, the markets were

shaken by this now they don't seem to care about it because market is in bull mode. making money hand over fist and they're buying the dip, buy the dip. the. >> has to do with oil and situation is, and this is the good news. we are more independent with our oil production. so that is what the market is telling us, that -- cheryl: civilization and russia, middle east. >> i'm going to quote somebody, who i called a gd idiot on this show. we should give putin a second chance. should really believe him, at his word. because he is such a trustworthy guy. there is no truer, no truer statement than me calling the guy who said that an idiot. and i will say this the markets are somewhat reactive to this. one thing about our economy, we're in a global economy. we are powerless almost to stop this guy right now. it does hurt the markets.

cheryl: our credibility is shot in the world. it is. >> perfect timing to go in now when the global economy is weak and he knows it. countries don't have money to come in there and go after him and prevent this that is the history. >> should give him benefit of the doubt? >> i give him second chance. >> give him benefit of the doubt. >> i wish that guy was here right now. cheryl: he is on the show next week. completely change gears, talk about consumer and economy. both of the stocks are ahead. earnings reports, did not look good. hillary, you're take shaking your head. do you have teenagers by the way. >> four-year-old and eight-year-old. cheryl: what are kids buying because they're not going to abercrombie and guess. >> abercrombie and guess, the economy is becoming e-commerce economy. places like sioux lilly and service at abercrombie is such a turnoff for parents.

between the two, abercrombie, internationally globally has a brand with credibility and can be rebuilt. guess is a different story. the mall culture is over. it is done. cheryl: i was shopping at guess when i was teenager. what does that say about how bad guess is doing? >> for full disclosure i don't own these stocks but -- >> do you shop there? >> no. i walk by these are fad companies, you're absolutely right. 10, 20 years ago, these were hottest things and now there are some options they have gone to the wayside. a natural progression. cheryl: called amazon. to the other money team, you have to see this picture. floyd meriweather rubbing elbows with none other than than warren buffett. have you seen the picture? "tmz," the boxing champ put this on instagram, the "oracle of omaha" one of my billionaire buddies. nice. this is interesting dream team we have going on here. >> i love floyd mayweather, he a

great fighter and boxer and warren buffett is a great investor. would i say this, this is one of those things that takes people reality of warren buffett's hypocrisy this week. warren buffett rails about tax fairness. this is important story. he is used as a prop for president obama in terms of telling we all need to pay taxes not just really rich, everybody needs to pay higher taxes. does one of the tax scheme deals, inversions finance it to make a lot of money. >> it is all about the money. >> think about it, but media allows him to get away with it. where are the reporters? >> people would care but they don't care, he is this oracle. >> you don't care? i think people care? i think people care. i think reporters don't care because these he sings their tune. cheryl: think enough about the fact we have to get commercials on the air. then we have to take a break. big money fueling conflict in the middle east. isis already enemy number one but the self-financing terrorist

organization is actually building up the power and revenue more importantly to become an even bigger threat than we thought. samsung trying out questionable new technology fashion but might want to stick to smartphones. more "money" coming up. ♪ she inspires you.

no question about that. but your erectile dysfunction - that could be a question of blood flow. cialis tadalafil for daily use helps you be ready anytime the moment's right. you can be more confident in your ability to be ready. and the same cialis is the only daily ed tablet approved to treat ed and symptoms of bph,

like needing to go frequently or urgently. tell your doctor about all your medical conditions and medicines, and ask if your heart is healthy enough for sex. do not take cialis if you take nitrates for chest pain, as it may cause an unsafe drop in blood pressure. do not drink alcohol in excess. side effects may include headache, upset stomach, delayed backache or muscle ache. to avoid long term injury, get medical help right away for an erection lasting more than four hours. if you have any sudden decrease or loss in hearing or vision, or any allergic reactions like rash, hives, swelling of the lips, tongue or throat, or difficulty breathing or swallowing, stop taking cialis and get medical help right away. ask your doctor about cialis for daily use and a free 30-tablet trial.

cheryl: want to give you breaking news, a new york city hospital confirming to fox that comedienne joan rivers is being treated at her facility. no details on the current condition. earlier reports indicated the 81-year-old queen of red carpet was rushed to hospital after stopping breathing during throat surgery. if we get more updates we'll bring to you. cheryl: apple sending out criptic invite to the september 9th event and they're planningning to use it o promote the iphone 6 and iwatch and but they're getting, steve wozniak.

i think wearables are wiped up in bluetooth headsets, fun to wear but and show off for a day. we have jared levy and hillary camer is back with me. rob, i thought analysts community was excited about wearable technology so what is wozniak's point here? >> his point this is a hard sell. this is wearable device. watches are in decline in fiscal year. smart watches don't sell as well except exercise accessories. that is very small market compared to what apple sells into. i think he is concerned it will be difficult and steve jobs isn't there to open up the category. that last part i think is legitimate concern. cheryl: what do you mean steve jobs is not there to open up the category? didn't he want an iwatch? >> so that,. steve jobs took a phone that wasn't selling well.

the form factor of the iphone wasn't selling well anywhere. he got us to see it differently. tablets were not selling well any place. he got us to see that differently and broke open the category. nobody else has done that successfully in the last decade. steve is concerned that they have got the skills to make it happen. cheryl: do you agree with wozniak or is he wrong here? >> his point he is perfectionist like steve jobs. don't forget the guys were in business together. think about this, a wearable has to be something that feels natural. it can't be like accessory dangling like you have little antennas all over the place. it has feel natural and incorporated into normal wear. while a watch does that watches still aren't really cool. the battery life is questionable still moving parts are not effective. i think that is the key. cheryl: samsung is launching a new watch next week. this is the wrist phone. that is what they're calling it. this is getting upstaged a bizarre device, headphones that

turn into statement necklace. go to the issue of samsung or apple who will make wearable technology. it has to be attractive and fashionable, correct? >> that is the big problem. how do you match up and marry sexy design with technology? >> you get tom ford. >> very hard to do. how, how does the technology work? this case the necklace and ear phones that ring. whether it be a watch, it is also about how can you actually see the screen? in many ways steve wozniak's point is the screen and he talks about the screen. also the bluetooth extension of a computer, but there is something to be said for that. at what point do we just stop seeingecause it gets too small? >> i have guests come on and show me watches, it is great for scanning pictures, emails, facebook, whatever you're doing. i can see where it would have a big draw, rob, to a consumer who is tired of holding up a separate device. you're wearing the same thing

that you're holding in your hand that. seems to me kind of a win-win. >> once again, depends how it is executed. you have to see it as something different. not a watch with a bunch of gadgets on it. it has to be compelling and adds to your life. done right i think you come up with something really great. the problem we don't have a lot of companies in this market that can break a segment open like steve jobs did at apple. samsung certainly can't. they keep throwing stuff at the market that is mostly crap. when they do something that is kind of cool. cheryl: i'm sorry, droid is crap. >> geared circle which is cool, well, they do some cool stuff but, they can't really get the magic around it. cheryl: go ahead. >> google glass is the answer. you know, we just said it. and vision, right. if you wear something and give something and give a voice command, google glass is natural progression.

i don't think we'll be walking around with smartphones. they will be in your purse or home. connect via wi-fi or bluetooth. that is my call. cheryl: everything will be implanted into your brains at some point. that is the next phase. we don't have anymore devices. i want to show you all this everybody knows i'm a cat person. i pretty much admitted this. this cat has got my tongue. hello kitty's create are dropped a bomb shell. get this, the character is not hillary the cat. i'm kind of bummed out. the cat is not a cat. >> her point being, that, you can decide that hello kitty is whatever you think that she is and that is why she is so universal for 40 years. kids love it. innocent enough. she doesn't make the kids anorexic. it sells. it works. cheryl: rob, jared, you're off the hook. i will not ask you a about a cat. unless you have something to say. >> teddy bear. >> years ago i had a talk with my friend. said the same thing actually. believe it or not there is fortune cat.

might see them, like that little pauline cat. there has been this overlap between the two. i knew, eight years ago that hello kitty wasn't a cat. cheryl: should have told the rest of us. >> i should have been more vocal. cheryl: thanks for sharing, jared. thank you very much. coming up, things are actually heating up. an iceland i can super volcano could be one step closer to erupting. we'll update you on the story. football fans are boared to cheers. but steams are taking action. yes, i meant to say that way. we have information on nfl's upcoming pyramid scheme. do you ever have too much money?

my mother made the best toffee in the world. it's delicious. so now we've turned her toffee into a business. my goal was to take an idea and make it happen. i'm janet long and i formed my toffee company through legalzoom. i never really thought i would make money doing what i love. we created legalzoom to help people start their business and launch their dreams. go to legalzoom.com today and make your business dream a reality. at legalzoom.com we put the law on your side.

cheryl: new concerns over iceland humongous volcano. we've been hearing for weeks about a possible eruption due to increase in seismic activity in the area. the earthquakes intensified with some measuring magnitude five. also worried are the sinkholes and cauldrons of melted water covering thick ice covering the surface. some take that as indication lava is pouring out. no one is certain next what happens with the volcano. global airlines have been told to stay, very, very vigilant. turning to the markets now, dollar general giving us evidence of the struggling state of the american consumer in the latest earnings results. let's grow to lauren zimmmerman on floor of new york stock exchange. lauren. >> cheryl, the consumer is struggling even at the dollar store. so what dollar general is doing trying to boost their core items, items that actually sell at a dollar. they sell many items above a dollar. they want to appeal to the low income and struggling consumer. is it working? a little bit. the stock's up today.

look the latest earnings report, not so great. their same-store sales came in weaker-than-expected and their margins fell. of course their margins are falling because when you sell food, it is just a lower margin item. family dollar for instance, dollar general, still pursuing this company. dollar general, family dollar, rather, started to sell beer and wine in some of its stores to up the ticket price. of course that will cost them in the end because like i said, beer, wine, all that, lower margin items, cheryl. cheryl: do you want to spend a dollar on beer and wine? >> i thought about that. me and liz here think we would drink dollar wine. cheryl: you are brave. thank you, lauren. whether it is on wall street or main street here is who it making and actually losing money today. anyone with a piece of williams-sonoma. shares of pottery barn owner, sliding after the company's revenue forecast for the next quarter came in on the low end of street expectations. shares dropping now by more than 11%, almost 11 1/2% as you see on your screen.

ceo has 350,000 shares, meaning she lost nearly $3 million today. a big crack in the crock pot. make mag money, supposedly playing a cruel joke on all of us, jay-z and beyonce, queen bee dad knowles sir, lated divorce rumors were done to circulate ticket sales for the tour. he went on to add, just a jedi mind trick and public willingly lapped it all up. do you believe that? he probably did do all that. labor day is on the horizon. but that doesn't mean you should go a whole three days without your money fix. melissa has a big special lined up on monday, called moneymakers. some innovative entrepreneurs will dish out their advice haw you rake in more cash. kicking off, folks from million dollar listing l.a. they were quick to point out, one major thing you need to consider when trying to sell your house. >> melissa, it used to be location, location, location.

now photography, photography, photography. 90% of the buyers start their search on the internet. the first picture they see is crucial. if you don't catch your attention in the first five seconds they're scrolling to the next one. its brand of the house. if the photography looks bad, who else knows what is wrong with the house? cheryl: don't forget to tune in or set your dvr, monday, 2:00 p.m. eastern time, right here on fox business. coming up next, cash in the wrong hands. fears grow as the world realizes the extreme wealth and nower behind terrorist group isis. we're hitting trading floor coming up next. we'll also have news your money can use. coming up. dow down 36. ♪

it can bring out the worst in people. but the m-class scans for danger, corrects for lane drifting, and if necessary, it will even brake all by itself. it is a luxury suv engineered to get you there and back safely. for tomorrow is another fight. the 2015 m-class. see your authorized dealer for exceptional offers through mercedes-benz financial services. press your tonguenture, against it like this. it moves unlike natural teeth. do you feel it? it can happen with every denture.

introducing new fixodent plus true feel. it helps keep dentures firmly in place. with a smooth formula, free of flavors and colorants. so you get a closer feeling to natural teeth. new fixodent plus true feel. fixodent. and forget it. sensitive bladder? never miss a chance to dance. just because you happen to sprinkle a little tinkle. introducing a revolution in bladder leak protection from the experts in feminine protection. new always discreet. for sensitive bladders. up to 40% thinner for superior comfort. absorbs 2x more than you may need for dance-all-you-want protection. new always discreet. now bladder leaks can feel like no big deal. because hey, pee happens. visit alwaysdiscreet.com for coupons and your free sample.

>> stock for struggling with indices of the lows of the

session, wall street's fear gauge bouncing back, what is going on? >> keep in mind that the vix talks to us, 12% annualized figure. when you put in granular details and multiplied that number by the annual square root of time it comes out to a 3% move over the nick faherty period. the market is saying the odds or magnitude of the isn't the movement in the next 30 days will be 3.4% or less and bank to yourself given all the good economic data that has come out lately, the gdp, do you think it will move more and 3%? for the vix to be in the 7% low makes a lot of sense and traders behind me feel the same way. melissa: we are looking at the dow down 36 points and fear of a little higher. thank you. the threat of ices grows by the day, largely by the big money behind it. the terrorist organization is

the richest in the world, its ability to self finance the local economy in iraq and syria in a chokehold. ices continues to recruit from the west, a second american from minneapolis was killed fighting alongside american turn jihadists douglas mccain. the two were high school friends. how can this be stopped? a fox news contributor, toney said, but first the support that crisis is getting. france, belgium, the u.k. americans. how is this possible? >> they peddle fear and terror as a commodity. the different franchise bought into a motion that america and the west that evil guys, the bad guys and they join these causes for personal things happening in their life. the issue is the greater unity of the ices network which we will discuss financially strong, militarily strong and we forget when discussing isis they are

conquering land that covers 35,000 square miles from the syrian turkish border all the way across the area, iraq to the iranian border. this is not just a country or a group that is strong militarily and financially, it is a huge part of the land -- melissa: another voice in this on the phone, lieutenant colonel bill cowan, fox military analysts. it looks to me as if airstrikes i not enough. we are getting a new report in the journal that the money behind basis, millions of dollars they are using to fund an army. >> substantial money they are getting from the oilfield they own, the two refineries they own, people they kidnapped and not just random of wetness -- westerners, they did that in ransom from within narrow communities, tribal leaders, up family members who are routinely

kidnap and told they're getting it from taxes and tribute and bribes and they're covering maybe 2 million people so commerce goes on and the opportunity to strong arm or put back some people continues to fill their coffers with a lot of money and all that represents bad news. melissa: from a political standpoint, this could be for other countries around the world that are as concerned about isis as we are, we could go after the money. uconn of the funding and, of places? >> this is a robust economy they created and a lot of it comes from the old-fashioned way of pillaging and plundering and stealing so is difficult to address this economically. we need to have the resolve on two friends. the general will assess the military front and also have the objective of eliminating them. airstrikes, arming the kurds, extending airstrikes to syria, that helps the doesn't eliminate the problem. we need to find a way to unify

the 20 million sunni muslims in syria and iraq who are sitting on the sidelines allowing isis to just roll through, engaging them in political and military solution. melissa: do you think they really want america's help? we ignored syria for three years and now we are the heroes? i we really going to get a warm welcome? >> we will have a lot of trouble unless we align ourselves with parts of the resistance that may be friendly to us but we also need to look at other regional partners in that area who are egypt, jordan, saudi arabia, places where incidentally they are threatened by isis in the long term. they know is this is a success in syria, that will mean isis will be looking for other sunni areas to go. melissa: thank you very much, good discussion. coming up if y have one thing for life it would probably

be taco bell, wouldn't it? no? you could be $1 away from all the bereas you wouldn't want to eat. don't know how long you can survive on that kind of diet but kicking up tonight, they're pulling out all stops. at the end of the day it is all about money. i bought a car, over and tells you, and you're like. a good deal or not.

that's what led up to us looking at truecar.com. and with truecar.com, there's no buyer's remorse. save time, save money, and never overpay. visit truecar.com you are gonna need a wingman. and my cash back keeps the party going. but my airline miles take it worldwide. [ male announcer ] it shouldn't be this hard. with creditcards.com, it's easy to search hundreds of cards and apply online. creditcards.com.

melissa: radio shack shares tussle flying on news investors about to fix them out with the plan of 40%. it is of $0.47. we will wait and see how high it can go. amazon continuing its push into original series called transparent. all ten episodes of the show will be released next month. it will catch up with their rival netflix. tiffany's impressive quarter, shares of cigna jeweler's heading higher at 40%. the merger gave them a sales move that made it one of the biggest jewelry retailers in the world. that is the latest from the fox business network giving you the power to prosper. many with me. i will be right back.

melissa: college football kicking off with texas a&m taking on south carolina but they are no longer giving of the college to while. average attendance among students is down 7% since 2009 challenging universities back to the stadium. and what is going on at college

campuses? >> most of these games, standing in the parking lot, and the cost of doing business, colleges are charging more, and -- melissa: playing more to go to their own home team game. >> just as mentioned, big deal, and -- melissa: this is another factor. >> a lot of foreign-born students, big increase over the years as it may not have an affinity for football. i am sure as you go to college it is part of the experience but holding to the regard of american students and it is harder up there. a lot more competition in the game, staying home and studying. melissa: i like college sports but i like nfl football better and nfl is trying to do these things.

you brought this yesterday, with all the crew. falcons offering their fans business from cheerleaders. another team is taking a cue, the new york jets are considering the same spirited approach. i am a little concerned about jets fans. >> up close and personal, they are offering it to their own. melissa: in atlanta, they're coming up in the span, they pose with you. >> there is a screening process. i don't think they will get cheerleaders to go in the stands everywhere and that will be the answer, it is the money thing. it is $460 to get a pair of tickets to take your family to a

football game. you get a 65 inch lcd, you could watch it at home. they're getting prices on the game too. dierdre: the jets a talking about it. thank you. adam shapiro, taking us to the last hour of trading. adam: i know your name but i will have fun with you. melissa: you are breaking up. >> we will pick up where you left off, we have the wall street journal reporter ben, and his french the numbers and we will explain his opinions, while students are going to football games. for the record, it was 30 years ago, september when syracuse beat no. one nebraska. nothing is forever. michigan, ohio state, univ. of florida, florida state university, ticket sales down and we will also address this

issue, potential hacks against the large financial institutions. a bunch of them saying they were not part of this most recent issue but jpmorgan chase issuing a statement which they don't say much that we are taking a look at and the fbi is involved but we will speak with an expert on cybersecurity, and the key question, if there are -- i am not speaking right today, with any of the bank's. melissa: people watching us yesterday couldn't remember my name. adam: i am looking at any names. melissa: on the show, farmers found sean fishy dragging around 50 tons, he never had a shaving his life until today. he showed 52 per ounce -- just

short of beating the world record. >> if i lived in texas i would be excited to shave him up. melissa: like another one. the new one. melissa: we show you sheep videos. >> a fun connection. >> oldest trick in the book. melissa: i just like it. melissa: thank you very much. coming up, next generation of trucks that will set you back more than a down payment in-house. kids, parents, listen up for that one. time in france. the big question when many continues. ♪

♪ ♪ ♪ [ tires screech ] chewley's finds itself in a sticky situation today after recalling its new gum. [ male announcer ] stick it to the market before you get stuck. get the most extensive charting wherever you are with the mobile trader app from td ameritrade.

wherever you are with the mobile trader app having a perfectly nice day, when out of nowhere a pick-up truck slams into your brand new car. one second it wasn't there and the next second... boom! you've had your first accident. now you have to make your first claim. so you talk to your insurance company and... boom! you're blindsided for a second time. they won't give you enough money to replace your brand new car. don't those people know you're already shaken up? liberty mutual's new car replacement will pay for the entire value of your car plus depreciation. call and for drivers with accident forgiveness, liberty mutual won't raise your rates due to your first accident. switch to liberty mutual insurance and you could save up to $423 dollars. call liberty mutual for a free quote today at

see car insurance in a whole new light. liberty mutual insurance.

melissa: from the u.s. to every corner of the globe money is flying starting in france. one of hollywood's most powerful couples tied the knot. reports are out the brad pitt and angelina jolie were read -- worldwide and nick castle, a small ceremony with only close friends and family present. the phenomenon certainly has a combined wealth of more than a quarter of a billion dollars. offer and a pay faked pregnancy to get more food. they were tricked into thinking she was having a baby especially when she was moved into a vip room with everything she could crave. malaysia airlines flights are being left empty.

pictures from recent passengers show rose upon rows of empty seats with whole sections. the lifestyles of the rich and famous, one man is making a one thousand dollars an hour as a tutor in his own home. he does it oversight. fox business at sandra smith our is back with me, you spoke with them. what did you think? >> i was very impressed. he is in his mid 20s. he flunked -- and say he flunks but he bombed his as 80s, went on to study at columbia. he added great tutor who inspired him. he did well after seeing a tutor. went on to see what the secrets are of the s.a.t. and act exams. i asked what his secret was this morning. here is a clip. >> it is a pyramid of stories. the need the material knowledge. you need to combine the material knowledge with figuring what they're asking you in doing it very quickly and every single

student approaches this in a different way. the reason i get my results is i figure out why my students aren't figuring it out under the time pressures they need to tackle. >> he is charging $1,500 for a 90 minute session. he operates this out of the comfort of his own home. an apartment in new york city. a nice looking apartment. i think we have a picture of him in it. she sets up his laptop and conduct this oversight. he says his students are children of fortune 500 ceos. they would have to be at this rate. he boasts he has the best performance of any tutor. declaims on average he raises s a t scores by 430 points, act score he substantially raises by 7.8 points and he has the track record to do this. melissa: would you pay for your

teenager? >> if i had the ceo of a 14500's salary i would. this is the problem. if you could afford it this is a wonderful investment. melissa: let me ask you something. this isn't a one time thing. says on average to raise your test scores by that much it takes 21 to 30 hours. do 30 hours times $1,500. $45,000 to raise your kids's s 80 score. >> if you believe education is the gateway and you want to get your child about the right track and have the resources, we have all spent comparable money per capita to our income on worse things. if you're going to spend that kind of money and you have it and want to spend on your child's education go for it. >> how to beat the system. i look at some of the articles in the equation.

i am not math guy. if one of those students knows how to do the math problem based on how he breaks it down i understand you could take a test. explain to me that problem and why it did that. it is very fictitious that these students would pass this test, get these flying colors, but that doesn't mean they will be great in the business world. melissa: we are talking about standardized testing. >> simply test how you test. he is teaching you how to take those tests. he admitted that. does not use your intelligence and the doesn't believe the tests are an indication of one's intelligence. it helps your ability to take a test. you might ask me if i'm interested in doing this for my infant daughter because there is a four year waiting list for this guy. >> the world of higher education the standardized tests are becoming less and less important. right now they have a very high value because they are major

indicator as to what schools -- >> on reference -- >> -- these tests. i got into syracuse univerny ye test well on these tests. really bad. what was i? i was a broadcaster when i was in high school. melissa: that explains a lot. >> i was an engineer. i had my third class that i got on my own so there are other things people could do but he clearly said this is just the way they put people like -- to get into the schools but doesn't mean they have the intelligence. melissa: my favorite part is the money. he knows it. thank you. coming up, let's talk about customers, never leave satisfied ever again. and an end of the day it is all about money.

thank ythank you for defendiyour sacrifice. and thank you for your bravery. thank you colonel. thank you daddy. military families are uniquely thankful for many things, the legacy of usaa auto insurance can be one of them. if you're a current or former military member or their family, get an auto insurance quote and see why 92% of our members plan to stay for life.

♪ ♪ cheryl: fans, rejoice, taco bell is going to make you loco. the fast food giant guaranteeing lucky recipients a lifetime supply of taco bell or as much as you can eat for $10,000 to. joining me now is bruce terkel, hillary and dan back as well. okay, bruce, is this smart marketing or a bad idea for taco bell? >> well, they're building their tribal equity because they have a $1 menu, and you're going to think, taco bell. if they can build that association, that makes a lot of sense. the problem, what i don't get, is that the odds are 2.4 billion to one. it's almost as if they don't want you to win, they just want you to keep checking your dollar bills. cheryl: i don't know, good business? bad business? >> brilliant marketing.

taco bell really knows what they're doing, and the fast food wars have begun. you know, taco bell makes breakfast, they're competing with burger king, mcdonald's, i mean, this is really going to be the beginning of a lot of promotions, and taco bell knows how to do it well. they once pretended they bought the liberty bell. [laughter] cheryl: i mean, good business, but is it good for you? >> well, the food is not good for us, we know that, but this is how they get them in the door, with their dollars. and i agree, it's a great marketing scheme. it chemos the name taco bell on the top of your head, especially if your stomach's growling. >> you know what? it's healthy, there's lettuce, there's tomato. >> but you know what? you don't know if it's gmo, non-gmo to, they could have shipped to china and back. we have no idea. [laughter] cheryl: i don't know, bruce. >> let alone the dirt on the money that you're going to be eating your food with. cheryl: anyway, bruce, final word. do you think other changes are going to -- chains are going to follow suit? >> i'm sorry, i didn't hear what you said. cheryl: do you think other chains are going to follow suit?

>> i believe they're going to have to. if you can eat for a buck, and let's face it, people don't care it's healthy or not. if they did, they wouldn't be there in the first place. cheryl: you're right. go get your burrito. have a nice lunch. that's all for now guys. thank you very much. i hope you're making money now. "countdown" with adam shapiro starts right now. >> war jitters spook markets. ukraine saying russia has invaded the country, but back home there's stronger than expected economic data. where will investors take their cue? wall street on high cybersecurity alert, a major breach of corporate computer security at jpmorgan and as many as four other banks. how can banks protect themselves? flying the luxury skies, a private aircraft just for you this labor day weekend, but it'll cost you a pretty penny. president andrew collins tells us exclusively why business is booming and who his customers are. and let the games begin