lower on the dow but the rest of commodities are unmoved right now, deirdre. back to you. dierdre: phil, thank you very much. always glad to have your perspective. phil flynn joining us from the cme. melissa francis, my colleague is here. she will take us through the next hour. melissa: thanks very much for that. fresh fear in the middle east as isis releases another gruesome video of a reporter being beheaded. all right, a second american journalist has reportedly been killed by isis. a new online video appears to show behead of "time" reporter steven sotloff. the freelance writer was abducted in syria in august last year and was last seen on the video of james foley's execution. that was two weeks ago. let's bring in chris harmer, from the institute for the study of war. thanks for joining under the circumstances. what is your reaction? >> pleasure to be with you. i'm sorry to be here under these circumstances. there is difference between the

shock that we're realizing brutality of isis but none of this should be surprised. this is entirely consistent with isis behavior. this is the way they have been acting or idealogical peers have been acting this, is shocking in the sense it is brutal this is completely normal behavior. melissa: this is your specialty. what is the appropriate response from the president in the next few hours? what would you have him do. >> i don't do political analysis but i tell you strategically -- melissa: perspective what would be next thing to keep americans safe and stop this force. >> that is not political. that is military. >> from a purely strategic perspective, isis declared war against united states. regardless what political or public policy or legal manueverring we do here in the beltway, isis is coming after america. we are on their dance card. they will kill us wherever they can. right now that is journalists inside of syria and iraq. it is only a matter of time before they come at us here in

the united states or western europe. there is no restriction or limitation to the isis level of ambition. they want a caliphate. they want it's a big as possible. they don't want internal caliphate. they want to export terrorism from it. this core differentiating between them and every other terrorist organization. they're the only terrorist organization that organized their own nation-state and they are using that to export terror. melissa: what is the best response? >> the best response is overwhelming military force to destroy people that won't be recalibrated and engage in a political process with those that will. the vast majority of citizens of iraq want a political process that works. that respects rights of all iraqi citizens. even today, with all the mayhem inside of iraq we still have a solid majority of iraqi citizens who want to engage in the political process. the odds are stacked in our favor but they will not fall out in our favor unless we engage in a stubsubstantive political process with the iraqi

government. for all practical purposes united states ignored iraq the last couple years. maliki governed iraq in a illegitimate fashion. as a result, we've seen the political process stomach before. that doesn't mean it has failed. iraqi citizens are willing to go to the polls and willing to participate in the political pros es. melissa: let me ask you before we run out of time. if we have the will, do we have the power to go in and blow isis off the face of the earth? do we know where they are? do we have capability to do it, if we had the will to go out do it today. >> absolutely. i refuse to accept the premise that the united states can not meet its ambitions and imperatives. in 2006 we defeated al qaeda in iraq. we did not destroy them and defeat them for al qaeda in iraq or its successor isis right now. melissa: chris, thank you very much. >> thank you. melissa: i want to bring in our own panel, charlie gasparino,

jack hough's from "barron's" and jake schaefer. i see you're looking at market. >> i hate to reduce this to market story because this is insane strategy and i wonder if the market is taking this seriously. the market is saying president obama doesn't have will to do anything about this from military perspective. if you notice oil is down, the price of oil is down. melissa: significantly. we're showing that right now. look, down, 3%. >> market is, whether it is turmoil in the middle east. the market is coming off its lows. and what traders are saying right now, and what investors are saying right now, this president does not have the will to invade. the notion of an invasion or significant military response to this would have an impact both on oil, on oil futures and on the market itself. i want to make one other point -- let me just, what will that do to the market though. >> i think the market is wrong here. i think this ramps up, you have two american citizens who are murdered by these people, by

these thugs, by these terrorists that are threatening to come over here. if i'm thinking -- melissa: i would think the market would be in panic. >> if i'm, maybe they're misreading situation. president obama may not have any other response to do something very strategic and very strong militarily now. melissa: dan, what do you think? >> i think oil is taking a different path because what is happening could cause, continue to cause a major economic slowdown and maybe oil demand is going to drop. people will not travel the world right now, is a little scared of what's happening globally, that's true. >> so that impacts gasoline prices. interest rates come down. this adds to the cycle actually of war. >> is that usually a long-term response? the initial response of the market usually is -- melissa: except for these guys also sell oil. that is one of the things they do is sell oil cheap. >> the biggest story in oil right now is a massive glut of crude in texas, so much that we

can't even transport it to where it needs to go for refining right now. that is holding down price of oil. there is disconnect between these events as horrible as they might be and oil. melissa: when you talk to average people, talking to someone just the other day, who said, i'm really worried about this because i feel like the president isn't worried at all and i need to worry for him. why isn't the market is worried because the president is not worried? >> unfortunately these are horrible events and something needs to be done. these people are holding territory. they're not hiding in a basement. something can be done and soon. i think average american unfortunately has seen so much of this kind ever thing in recent years they're able to make disconnect between real economy. >> the real question is this. is the market, is the market not taking this serious enough much what traders, investors based on headlines, the initial headline response, it is another beheading, unfortunate as it is, president obama is not going to intrade. i will say if he does and

pressure will be on him, this is the second american citizen who was murdered. if he does, if you just looking at this from an economic standpoint, look at markets, look at price of oil, look at those sort of indicators and where they might be going in the next couple weeks. >> i also want to point out the dollar is getting very strong. the index is rising. the euro is collapsing. the yen is collapsing. all the commodities -- >> that's true. >> gold is down $20. crude oil is down $3 because priced in u.s. dollars. net-net not really changed that much if you adjust it for the dollar change. >> why is the dollar getting stronger? >> the dollar is getting stronger that is whole different story. shortage of dollars, debt is defaulting all over the world in u.s. dollars so there is shortage. melissa: jack, is it chance market is not reacting yet as we see the snowball. >> horrible thing to say, when you talk about wall street, people see images, think of chance of u.s. having broader military engagement. what happens?

we send the military in. and it is unfortunate to say that is another new flow of funds to american companies, defense contractors, support companies. it is not necessarily the kind of thing where the market takes a hit on earnings. tough to frame it in those terms. >> market take as hit on terrorism. i covered 9/11. i remember that. melissa: if there is an attack if this escalates, there is a big economic slowdown coming in the sense that people won't travel. they will be nervous. >> right. melissa: think about what happened after 9/11. >> markets always trade off on threats of terrorism in major way because it adds so much uncertainty to business. >> longer term threat to consumer confidence. i agree with you. pressure is really increasing to have something done. how long can we be forced to sit here and watch these images? people using technology that we created, put videos like this -- melissa: american companies. using twitter. using facebook. >> your last guest said this is a whole new thing.

it is islamic caliphate in a country. he is not really right about that. afghanistan was an, essentially an islamic caliphate run by al qaeda this is replay of al qaeda. what make this is so troubling for the economy and for markets and for investors is that we never really got rid of al qaeda. we kind of did. but then this other thing is here that we didn't take seriously. guess what? it poses a threat to the hope land and our economy. >> my best guest, there is core of militant, committed jihadis, people left out and humiliated under the last government in iraq. i think when the time comes there is military force used against these folks, you will see a lot of people leave what they're doing, core left of militants to deal with. melissa: all right. we'll leave it there just for the moment. we have a lot more coming up on this later on of course. also, firing up the wage wars. president obama using his holiday weekend to beat the minimum wage drum and bright

lights, big money. how one city is using classic lights to line its own -- traffic lights to line its own pocket. a lot more coming up. don't go anywhere.

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>> the white house bringing the wage wars to a boil just days before u.s. fast-food workers will launch their biggest strike yet. president obama calling out congress and wall street in the push for american mum wage increase. >> there is no denying a simple truth. america, deserves a raise. folks are doing very well on wall street. they're doing very well in the corporate boardrooms. give america a raise and i think congress will eventually hear. we'll break the folks down. we will stay on them. we'll keep at it. melissa: here to discuss all that, james shirk of the heritage foundation and charlie and james here as well. why doesn't he also say half a million americans deserved to get fired, because that is what is going to happen. people deserve a raise. what about all the people going to get fired? >> that is exactly right.

he also forgot to mention his administration effectively increased minimum wage by passing obamacare. when you add in all the costs associated with hiring workers now because of obamacare, your minimum cost of hiring a worker is now over $10 an hour. the problem, that money is going to the government. it is not going to the workers. president's health care law made it significantly more expensive for employers to create entry level jobs. melissa: jack? >> you mention ad half million jobs. that comes from cbo estimate. they didn't give you that number -- melissa: zero to million. >> zero to a million. melissa: could be as high as million. i said that as well. >> if the low end of your guess is zero and high-end is million, you're saying we have no idea. melissa: no, you're saying definitely people will lose jobs, what you're saying. >> i'm saying why look to a cbo estimate forecast when you can look to 80 years of american history. we had minimum wage in this country since the 1930s. it kept up with inflation for most of american history. we had booming economist. we don't have a booming economy

lately. one of the reasons is that the people in low end of the income scale they have had a 30% pay cut with regard to inflation. they're customers that can't afford to shop. melissa: real hourly wages forker one in every class, every income group have fallen. >> i would say this though. if you watch the president, the president seems very detached when unfortunately, when stuff in the middle east goes on. we've had a tragedy today obviously. we yet to hear from him on this american who was beheaded. yet he has the fire in his belly when it comes to class war far is so obviously. >> intellectual rigorous defense of minimum wage i ever heard. people in boardrooms make a lot of mon. >> i people on wall street, so people on low end -- this is president who thrives off the basest political elements of class warfare. it is quite frightening at this point. five or six years into his administration that this is what

we've got. melissa: you bring that up. if you show a tweet, that the white house sent out where he said when rest of the country is working to raise wages but republicans in congress won't, it ain't right. >> it ain't right. melissa: it ain't right. >> actually, it is, you know, i tell you the country, i never thought that america was going to change that dramatically under president obama and it has in so many fundamental ways, including that it is almost, sort of accepted that we should be attacking people for wealth. this is remind me of, this has gone on throughout history at certain points but sort of class warfare element of this really scary. >> there are better arguments to be made than it ain't right. one of them, when walmart and target and mcdonald's don't pay their employees a living wage, those employees go and collect earned income tax credit and collect food stamps. taxpayers have to -- so i'm paying part of walmart's -- >> reduce it to numbers but look at rhetoric. melissa: if they get unemployed they get more from the

government. if they get fired because the wage has gone up and lay people off, it will be more on payrolls of the government. >> minimum wage did very well in america. melissa: growing number of wage theft lawsuits against companies are occurring. this is the other side of the coin. if the wage doesn't go up, workers are banning together and saying, well we'll sue for it then. in specific cases where they're saying they're working overtime and they're not allowed to file for it, that is where we're seeing this. whether it is truck drivers or it is folks at mcdonald's, they're being forced, not being paid. they will sue and get it one way or another. >> there is broad spectrum here. manysome of these people, many have legitimate gripe. some are swinging for the fences with lawsuits like this so we have to be careful and differentiate. melissa: james what do you think. >> i think wage theft lawsuits are part of organizing strategy by service employees international. certainly employers paid wages they agreed to. 99.9% of the employers do.

what unions are trying to do is wage theft lawsuits threat of liability. large companies like mcdonald's, we won't have a secret ballot election for our workers. make the lawsuit go away -- >> who are they closest to? the president of the united states. i will say this, the scary part is the cultural part to me. we have gone, i grew up working class, sometimes poor. i, i wanted to be become richer. we're coming to the point where we vilify people's success. that is what this is all part of. it is really, a scary, scary trend and it starts at top unfortunately. melissa: we'll leave it there. thanks to all of you. they may be savages but isis is frightening social media savvy. how the sites we use every day are fueling this terrorist group. data recording his throat. new neat ture for automobiles that could clear up crash controversy and keep drivers safe behind the wheel. do you ever have too much money? ♪ your 16-year-old daughter

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see car insurance in a whole new light. liberty mutual insurance. melissa: home depot shares sinking because of reports of a possible cyber breach. ugly chart for the shareholders nicole. >> it is indeed, melissa. take a look. we're at 90.72. around 1:30 the stock was at 92.75, getting close to 93 and dropped below to 90 bucks. all this on a concern about potential security breach, data breach, personal information, credit cards and the like. home depot acknowledges there is some unusual activity that they are investigating. they're working with authorities to look into this and will notify customers as soon as they confirm, if in fact this is the case.

meantime the stock dropped dramatically, down 2 1/2%. shaving off 14 dow points. story is ongoing. it is off the lows of the day and the low was 89.85. melissa: nicole, thanks so much. the world is in shock on reports of another u.s. reporter that may have been beheaded by isis. peter barnes in washington with the story. what do we know right now? >> melissa, the administration is unable to confirm the authenticity of that internet video that purports to show beheading of u.s. journalist steven sotloff by isis. state department spokesperson jen psaki was asked bit within the last few minutes. >> we've seen reports after video that purports to the being murder of u.s. citizen steven sotloff by isil. the intelligence community will work as quickly as possible to determine authenticity. if the video is genuine, we're

sickened brutal act taking live of another american citizen. our hearts go out to the sotloff family and we will provide more information as it becomes available. >> and melissa, want to let you know, catherine herridge, the intelligence correspondent for fox news, now says, tells us, she has actually seen the video at, that purports to show this and, it is believed to be, sotloff, kneeling in an orange jumpsuit with an executioner in black and it does show this man being behead. melissa? melissa: wow, peter barnes, thanks so much. we have the former chief of the bin laden issue station. he joins me now on the phone for more. what is your initial reaction, michael? >> i don't think this is surprising, ma'am. i think, you know, there is, opinion is strong in this city in washington that they're doing this because we're bombing them. i think the reality is they're doing this because they're

trying to lure us back on the ground in afghanistan. the first beheading got it started. certainly this one will push that impetus along. there is nothing more important to them than to have us intervene military been the on the ground. it raises money for them and recruitments. they're very sure given our track record we won't stay around long enough to defeat them definitely. melissa: that is very interesting point of view. it leads me to believe that you would think it is the wrong thing to do to go in on the ground. is that what you think? >> ma'am, it is never right to go in on the ground unless you intend to utterly destroy the enemy and his supporters. no one in the united states military or united states government or either political party that is willing to do that. whatever happened to mr. sotloff is small thing although extraordinarily tragic, to compared to what we'll do when we give afghanistan back to the taliban, having failed to defeat them. melissa: so, then, what is it,

if we don't have the stomach to do that, then, i mean are you suggesting we do nothing and don't respond? >> well, the more we bomb them, the more we intervene in their business, i think we've, the united states under obama has proven that it is unable and unwilling to defend itself to any great extent. the best hope we have at the moment to keep these people at bay for the sunnies to be killing shias and vice versa. that is going on in iraq. that will hold the water until we can find a leader who will defend the united states and stop sticking his nose into other people's business. melissa: don't you think they're just sending as you message they're coming to our shores to dot very same thing. >> i think somebody will, whether it is them or al qaeda but it is very clear to them that they are not a great power. and it is much easier to kill americans on the ground in iraq than it is to kill them here. will they come here? absolutely because it is easy. the border is open, ma'am. but what they want is another american field army on the ground and another american field army that goes home in defeat. melissa: michael, sobering,

thank you for coming on. we appreciate your perspective on this. >> pleasure, ma'am, thank you very much. melissa: apple facing some serious questions. kate upton just one of the stars victimized by an icloud security failure. more on that. "piles of money" coming right up.

♪ ♪ melissa: so the fbi now investigating a massive celebrity hack that exposed nude photos of celebrities across sites. concerns about the safety of apple's icloud couldn't come at a worse time, by way, apple's reportedly announcing the release of its iphone 6 at its conference next week. is it possible for icloud users to protect themselves? joining me no, caroline mccarthy, joseph steinberg, and we also have marketing maven

bruce drikell live and in person. you think maybe this is good pr for these folks? >> i don't think maybe it's good pr, i think it's good pr. listen, each one of these -- melissa: for the celebrities, not talking about apple. >> well, wait a second, for apple too because if you're taking nude pictures, you have to have some belief of what's going to happen with them. now they're going to get the opportunity to tell us how terrific they are and what they can do about it and, let's face it, all of us apple fan boys, we're not going to be worried about something like this, we just love the product. melissa: is icloud less secure? i'd ask either of you. >> one of the issues here is that this is kind of -- i mean, in terms of the people who are tech-savvy have already been using things like two-step on vacation, on storage, on banking, all kinds of things which makes it significantly more difficult for this kind of hack to happen. this really -- melissa: so all the rest of us, for the 99.9% of people who are

apple's faithful users, do we now feel like they told us this cloud thing was safe? it didn't sound safe to me, i'm putting them in some place i don't understand, now i'm for sure not going to go back to them? >> i would not synchronize files automatically if they're highly sensitive. it's something that's highly sensitive, you may want to protect it better. melissa: is this damaging to apple? what do you think, bruce? >> i still think when the 6 comes out, all of this will be forgotten. what you're going to remember are the jokes about people who got to see kate upton or jennifer lawrence. >> i have to say i agree in part. i think apple is a strong enough brand. if this had happened to photos on another storage system that was perhaps less of a strong brand than apple, i would say it could potentially be very damaging. melissa: is there any chance this is sabotage? what about the quince den that this is happening and -- quince

den, and apple is coming out with the huge invitation. they say these were just hackers in a chat room. is it possible that this is somebody trying to sabotage apple? >> i think it's more likely that somebody found out there were actually nude pictures of kate upton and did anything to go find them. >> i highly doubt it. melissa: i haven't seen them, by the way, because i don't want that in my browser history. [laughter] but what i hear from men on my staff who looked at them, these are not nice nude pictures where you're sitting there and somebody took a photo. this is, like, very graphic, tight shots of not her face. yeah, i mean, these are not necessarily flattering photos that you want out there. i mean, you don't think that's damaging? >> don't you think if you take those pictures, especially if you're a celebrity, and you trade on your face and, let's face it, your body, don't you thi those pictures exposed? they're going to turn up. melissa: you're trying to say

it's possible that there's a supermodel that's stupid? [laughter] >> i think, to be honest, i think that even celebrities, as much as we like to make fun of their intelligence, even celebrities have their reservations about where they're going to put their data. apple has such a strong brand and such a strong reputation, i honestly think that they did not want these to leak. melissa: okay. thanks to all of you. thank you. it's the chicago way. the windy city is pulling the breeze into some new cash. plus, a man, a drone and a murky lake. the daring attempt to save a flying friend from a watery grave. at the end of the day, it's all about "money." ♪ ♪

♪ ♪ melissa: i'm melissa francis with your fox business brief. detroit's chapter 9 bankruptcy has move today the courthouse. the city has an ambitious plan that will pay pensioners far more than its creditors and will cut more than $7 billion in debt. one judge has the power to approve it. may take weeks for him to come to a decision. don't miss my interview with detroit mayor mike due began, that is tomorrow right here on set. and the movie industry has suffered its worst season in decades. sales over the may to labor day

period came in at the lowest level since 1997 with box office receipts down 15% from last summer. and a drone has given its a sneak peek of apple's new digs. a go pro on top of a quad copter sent back these views of its highly-anticipated spaceship campus. there you go. that is the latest from the fox business network, giving you the power to prosper.

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♪ ♪ melissa: green light, red light, speeding ticket? a chicago judge is dismissing 70% of red light tickets, apparently the new company brought in to run the traffic surveillance cameras found that many yellow lights were set below the city and federal minimum standard of three seconds. like at about two and a half seconds, in order to advance ticket revenue. back for more now is caroline mccarthy, jack and dan schafer. i mean, this is so outrageous. they go in, and they put the technology in place, and then they just lie about how long that light is yellow from three seconds. you can feel it, you know how long it is before it's going to turn. they change it and, boom, they see a boost in ticket revenue. are you outraged? >> i wouldn't say i'm outraged, i'm more amused. melissa: you must not drive a car. >> i don't, i live in new york city. but this is not the first city to have a massive problem either intentional or out of

incompetence -- melissa: oh, i think there was competence. >> but you're seeing tickets getting overturned -- melissa: i mean, only because there was a big investigation. jack, what do you think about this? >> cameras that give tickets, it becomes like a wall street company trying to meet its quarterly numbers. melissa: right. >> just a few, you know, light lengths, and you can jack up the numbers. it's worrisome, and it stinks in chicago. melissa: yeah. chicago, it's so surprising that this happened in chicago. >> oh, yeah. melissa: a city with a crystal clean record for no shenanigans. >> it's probably happening all over the cup. but, you know, they're so desperate for revenue, they're not just doing this, they're giving tickets when they shouldn't be giving tickets at some of these municipalities. i've fought tickets before and won because they're just not right. and this is an easy switch for them. three seconds down to two and a half seconds, how is the average driver even going to know that happened -- melissa: no. it's so clever because when it turns red, i mean, that's when

that flash bulb goes off. there's the ticket, you're done for. somebody figured this out -- >> now there's a paper trail or, in a sense, a video trail. melissa: that's true. so after much controversy, the u.s. department of transportation's national highway traffic safety administration has enacted a new standard. the standard requires all cars sold in the u.s. to have an event data recorder known as a black box. the government claims the data collected from these devices could help make vehicles safer, yet critics are claiming this is the newest implementation of big brother. very interesting, dan, what do you think? >> i think it's a great idea, but if big brother's going to be around with us forever now because of technology, so now, i mean, they do it in the airplanes, they do it in trains, why shouldn't they do it in the automobile? melissa: they say these are triggered by the impact of a bag deployment. they only save the data for the moments leading up to and during an accident, and if you believe that, identify got a bridge --

i've got a bridge i want to sell you. >> 96% of cars already have this. so people who are freaking about this, their cars probably already have this in place. i do understand this could be seen as somewhat creepy. there are a lot of things we don't know about that are also creepy, but i think some of the people who are outraged about this, if it ends up saving them money -- melissa: i'm outraged because i'm a terrible driver. [laughter] this is like designed for me. >> thanks for the hint. melissa: i'm the one that this is for. [laughter] >> i think you're going to see more technological change in the next ten years than in the next 50. it starts with these active safety systems, collision detection, all this sort of thing. you're going to have cars that can do the equivalent of autopilot on the highway. i bet you're going to see something like that inside of half a dozen years. melissa: all right. still more questions about these black boxes, tonight at 5 p.m. gerri willis is going to be diving into this topic in more depth on "the willis report" where she will be addressing all

of your concerns. i'm sure you'll feel much better after that report. nasa's doing its part to make sure the sky doesn't turn into a game of bumper cars, developing an air traffic control system for drones just miles away from google's headquarters. this makes perfect sense to me, actually, because it's inevitable that we're going to have drones everywhere. they're doing this at moffett field, developing a drone management program. and it would, in effect, separate air traffic and keep drones at a specific level. this seems really smart. >> it's incredibly smart. and as much as silicon valley likes to sort of complain about overregulation, this is the kind of regulatory measure that's going the make it possible for them to innovate. delivery drones, they need this kind of system in place whether you're talking about amazon delivering packages -- melissa: i love the irony of this that just like the drones themselves, nasa's doing away with the people in this equation, and they're using exciters and algorithms -- computers and algorithms in order to direct the traffic. this is going to be like computers directing computers. >> then maybe we have a shot

because we've been talking about for years how the air traffic control system is overstressed when it comes to big planes. melissa: maybe that's why nasa's doing it. that's who we're talking about doing it. it's different from what we have right now. go ahead, what do you think? >> that means that every drone is going to be tracked just like the airplanes are tracked, so when you send your drone that you told me you have -- melissa: i do, i love my drone. i do send it to your window all the time, how do you know that? >> well, because -- melissa: sorry about that. speaking of drones, check the batteries before taking yours out for a spin. look at this guy trying to take his drone out for a little cruise over the lake. shortly after takeoff, the drone's battery starts to die, and it slowly descends. the drone owner springs -- there he is. he springs into action. he reaches the canoe, he changes his mind, he flings his wallet and cell phone, he goes directly into the water -- oh, thank goodness. he got it right in the nick of

time. >> looks like he's grabbing -- melissa: i know, i love it! i can't believe he got it. uh-oh, uh-oh, uh-oh! there it goes. would you jump into the water to save your drone? >> i'm pretty sure he took his wallet out of his pocket -- melissa: and his keys. >> threw it in the water. [laughter] >> i'm pretty sure he pannishicked in the water and went after the drone. melissa: and he never actually got wet. >> still a hero. melissa: that's hysterical. and the little girl on the bank, and she's sort of waving at it as it starts to go down. i don't know -- >> what was he using it for? melissa: you know, i can tell you from experience, he needed to the charge the battery before he decided to go out on this whole escapade. >> which is why i think it's probably very good for all of us that there's going to be some sort of air traffic -- [laughter] melissa: thank you for that. exactly. thank you for bringing it full circle. heading into the last hour of trading, let's check in with liz claman and see what she's got coming up.

liz: save the phone first, above all. [laughter] we are going to talk about whether what happened the apple and the icloud hacking might save blackberry. imagine this, blackberry has really been nope for one thing, a -- known for one thing, a very secure server for enterprises, and guess what? this situation where icloud was hacked puts apple with a black eye front and center. we are going to talk to a very big blackberry shareholder about whether he thinks this is absolutely a plus and may help bring more anticipation back to blackberry -- attention back to blackberry, but also from a sort of non-we own the stock kind of perspective. rob enderly, he's a superstar when it comes to all things tech, wait until you hear his perspective on whether it saves blackberry. plus, huge pieces of data already out today, bigger ones coming out later this week. the number one thing you should look at, we've got austan goolsbee, a super smart economist and overall picture

guy, we'll be talking to him about what he's watching most closely, and he'll teach you 40 to pick through -- how to pick through the most important data. melissa: back now to, what is unfortunately the story of the day, the latest on the death at the hands of isis. the family of american journalist reportedly saying they are aware of the video, but they are awaiting official confirmation before issuing a statement. our thoughts and prayers with that family undoubtedly. got more "money" coming up.

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♪ ♪ melissa: all right. in spite of everything, we're going to try and have a little fun with spare change today. ugg giving us an exclusive look at their new ad campaign featuring tom brady, and

although football players in fuzzy boots may not seem like the most obvious combination, sales for men have joined 150% since brady joined the team. bruce is back with me now. that shouldn't be a surprise because unlike many athletes, tom brady could actually be a model if he wasn't a football -- i mean, in my humble opinion. [laughter] >> he's certainly good looking enough to, and i think his wife gives him tips. he gives men permission to wear clothes with fur on them because if tom brady can do it -- melissa: although, i have to say, those are not like the silly, furry uggs that everybody thinks of. they look like normal, outside regular work boots. their products don't seem to be related to those iconic ugg boots. >> that's the message they have to get across. you think sleepy girls in airports with pajamas -- [laughter] and guys respect going to wear those. again, tom brady wears them,

he's married to giselle -- melissa: yeah. whatever he's doing, you should do it because he seems to be doing everything right. >> go for it. yeah, it's worth . meanwhile, his main squeeze making it a family affair, supermodel giselle joining her husband at the apparel brand appear anything a teaser for a new ad campaign. here she goes, she's walking into -- i mean, whatever it is, a lot of, looks like she's going boxing. >> looks like flashdance. melissa: she's not going to let anything smack into her face, because that's sort of her fortune. does anybody care, are you looking at the brand at all? i don't know, what do you think of this one? >> she does -- melissa: respect you looking at the skin, not the clothes? >> well, i am, the question is, does the customer? she gives whimper mission to wear this -- women permission to wear this brand. finish lululemon was getting $90 for a pair of stretch -- all they have to do is get women to

come in and want to buy their products. what better way. melissa: it's amazing to me what a force she's become in selling stuff because you never hear her voice, but she is the highest earning model in the world for the eight earth year in a row -- eight eighth year in a row. she's pulling in now an estimated $47 million a year. she outearns tom brady. i think that's pretty amazing. you're speechless. i rendered bruce speechless. because you're watching her play with her hair, so you didn't hear a word i said, did you? you didn't hear anything i said, bruce. >> i think what you're saying also is that the audience is getting older. and so as she ages, the audience ages along with her. remember, models are all about two things. you want to be them or be with them. and so what she's saying aspirationally is if you buy this product, you can be with me or like me, and more importantly, she's not talking because you don't want to hear her talk, you want to look at her. melissa: good save there, bruce.

rebel is rolling up the rugs and shutting down the slot machines as the latest casino in atlantic city closes up shop and thousands lose their jobs. is there any hope for the once-famous boardwalk town to rebrand? at the end of the day, it is all about "money." ♪ ♪ [bell rings]

♪ time and sales data. split-second stats. ♪ its so close to the options floor,

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>> whether it's on wall street or main street, here's who's making money, shares of tesla jumping as analysts pile on the praise for all-electric vehicle. it is up 5%. ceo elon musk is richer than ever before. how is that possible? he has 28 million shares, he's made an extra 400 million bucks

today. probably didn't notice it. kevin durant, the star basketball player said to re-sign with nike for a 10-year deal worth $300 million! that matches the offer that underarmour offered him and hey way more than the deal nike gave him a decade ago. amazon is hoping all this ignore any potential offerings from apple next week by creating a smart watch. it's dripping in swarovski crystals. no word on the price, i kind of like that. i'm tempted! it is the end of atlantic city as we know it, i think. three casinos are closing doors including revel, the city's newest and most expensive resort. should a.c. rebrandish itself entirely. rick and jack are back with us. if they have any hope, they need to blow the whole thing up, move three miles down the road. call it something totally

different. start over from scratch. >> two big problems, the average casinogoer is 100 years old. it's seniors on scooters playing the slot machines, not good. >> especially in a.c. >> second, states are desperate for money, all of them are allowing gambling. there is too much saturation, especially in the northeast. >> a huge money problem. atlantic city raised property taxes 29%. they've got to make up for the lost revenue as a result of this. this is a big problem, bruce, what would you tell them? >> i think what you are seeing is the perfect storm. branding is the panacea for everything. you are seeing too much supply. the indian casinos. the internet which has changed the way people gamble and the way people play around, and also you're seeing the demographic get older and losing disposable income. you combine those things together. this is a big problem. >> i've spoken with regional gaming ceo's, they are going to

make more family-friendly venues. >> there is nothing family-friendly about atlantic city, unfortunately. bruce, great to see you in person. that's all we have for now. i hope you're making money. "countdown" starts right now. liz: the s&p on a record run heading into one of the most volatile months for stocks. will september stop this rally dead in its tracks, or will we add to the 32 records so far this year? we bring you the answers on this first day of trade in the new month. a huge week for the economy with strong manufacturing numbers out already today. friday's big jobs report and new readings on shopper spending. should you the investor focus on the economy over global hot spot worries? as president obama heads to europe, former council of economic advisers chairman is with us live first on fox business. plus does