dow is down up to 330 points led lower by financials and many others. [closing bell ringing] david: oracle is the big story. that turn around was significant today, liz. liz: here come the bells on wall street. again losses but off the lows of the session as we see how the dow jones industrials finish up. it is a loss of 188 points but way off the bottom of the floor here. this after the beige book from the federal reserve which breaks out entire nation into regions said modest growth continues. david: they warned about retail. and those retail figures are what spooked market initially this morning. again leaning on those numbers all day. a bit of a come back at the end of the day. liz: "after the bell" starts right now. david: let us break down today's action. what a busy day, huh? unbelievable. particularly that last hour. alan bond from jensen quality growth fund of the mike ink --

binger from grade with respect and todd horowitz joining us from the pits of cme. you're dying to talk about the markets but i want to start on oil. yesterday we had $44.20 a barrel. that was the lowest number we've seen in six years. looks like with today's take off on 5% of oil. looks like a turnaround and that oil found a bottom. am i wrong on that. >> hi, david, hi, liz. i don't think you're wrong. i know we're in the neighborhood. i written before oil would find a bottom somewhere here, it may go down to 40. today's real action was more of a little bit after dead-cat bounce and little bit of a short squeeze. it was expiration day. we got exaggerated price volume. somewhere around the 45 level looks good as a spot to buy oil. i like oil here. i'm looking to buy it, not sell it. i much rather be long oil not

short oil from here. liz: alan, you've had your eye on volatility. not a surprise we've seen it yesterday and today. why is it happening? it ramped up percent part of the year. changes in the macro themes. everything out there seems to be shifting a bit. >> yeah, definitely. we see the volatility over the last few days and over the last few months really is really part of a broader shift in the market. we're nearly six years into a very strong bull market. we think much of that has really been underpinned by extraordinarily accommodative u.s. federal reserve policy. liz: you sound very calm. let me say, are you, you're going off on narrative we believe the fed, what happened today and yesterday? what is truly going on at the heart of the matter? >> well you know i think you talked about it earlier. i think a lot of the volatility we've seen is really market trying to react to figure out what is going on with oil. we've been in a situation where oil prices are high for a very long time.

they collapsed it and created a different environment. we don't do energy stocks of the we like to stay away from that volatility and focus on companies that have pricing power and consistency in earnings and free cash flow. david: but, jason, i want to talk about that for a second because, are oil prices driving this market downdraft or just a reflex of what is happening more broadly in the world economy. >> neither. i think oil price rescuely responding to the responding to fundamentals in the oil market, believe it or not, regardless or irrespective what is happening with corporate earnings. it is a very serious fundamental issue with oil. david: is it totally separate, let me focus on the market a second. i don't want to get too in the weeds on oil here but in the market, what is happening in the market at all tied in what is happening with oil? >> no. again, not really. i think the reason why the market sold off so much today is really two main reasons.

with kind of a third thrown in there as well. the two main reasons, number one, retail sales. obviously everybody knows that traders are very short term focus of the when they see weak retail sales number, s&p above 2,000, those two things don't match up. number two, the imf is vocally concerned about global growth. the central banks are having a lot of trouble spoking inflation and stoking growth and that ties into the reason global growth is not what it use to be and the market is having a mini correction and that is understandable. liz: there are always ways to make money. i want to bring in mike binger. you're a portfolio manager. this stuns me. you put in a pick this morning, and the pick was gamestop on a day retail sales got hammered. gamestop which is a very volatile name up 10 full percentage points. talk about you picked that. what led you to the name and where you see the broader picture of the economy here? >> well i think stock selection

is really key this year. it will be like some much your guests talked about in the past few minutes. it will be harder and harder to eke out gains in the u.s. market. this year i think stock selection will really be key. i also think you need to be more tactical how you go about allocating your money. if you put my feet to the fire i think there is more opportunity next couple years in sectors around the globe. so you need to be prepared to rotate your money a little bit, reallocate. but back to gamestop. i think it is a great example in the u.s. one of these stocks where you already have earnings, are out of the bag. they came out. they announced a great holiday season. the stock was way down. i think you know, that games are still going to be sold in brick-and-mortar stores. they're buying back stock. they have dividend that are great. it is cheap. it is below 10 times earnings. i think it will go into the mid 40s from here. even though it is up to 36 it's a buy. david: to jason's point, people

reallocating and looking at market, the high at that stocks are not doing that well. there are exceptions, look what happened with tesla yesterday. elon musk said he will not make a profit until 2020. the market of course reacted, it was down about section%. he is always been -- 6%. he is always in the custom of talking down the stock price. high beta stocks like tesla are ones that you may should be avoiding right now, no? >> 100% agree. kind of the flipside of that coin what should you not be avoiding what should you be buying? that is what i would like to touch on real quick. an interesting strategy i recommend everybody kind of start to look at, when the market is down 1% or 1 1/2% what it was today at its worst i think it i interesting thing who is actually up on the day. what companies are hitting new 52-week highs. that is a pretty interesting thing to look at. one company that picked out to share today is boise cascade.

maybe nobody ever heard of them. liz: no, we have. >> boise cascade is a big company. they have been in the housing industry a long time. they're huge supplier of raw materials for new homes, lumber, et cetera. they're hitting new 52-week highs, new all-time highs today. david: why would you want to pick a stock in a market that seems to be moving downward that is hitting its new highs? >> because that shows that the market likes that stock. i mean it is like mr. market doesn't lie. that shows that the market is putting money into a company that it believes in. there is a new ceo coming on board in march. i think if bill gross is right and we do have low interest rates for the immediate, medium term future weil see continued up tech in housing. that should benefit boise. liz: speaking of which, low interest rates. everybody saw 10-year yield dropping. we know the japan government bond yields, german, french yields all dropping. u.k. five and 10-year hitting

new record -- near record historic yields here. we had andy brenner last hour, pre much an expert %n fixed income, he said look out below!, 1.5%. does that mean people are making a mistake simply rushing into the safe haven of treasurys when you're barely getting any yield? >> you know it is very interesting but one of the biggest problems, this is the whole problem equates to the globe. the 1 1/2, which i agree, i said that last week i think we're going to 1 1/2 maybe even lower. the problem is that the german bond are at .45. japan bond are at .25. if you put your money into bond you will come to the u.s. 10-year notes. the 30-year head all-time low today in rates, okay? so when we look at the overall peck ture it is not a pretty global picture we're forces up dollar. liz: not at all. go into game stop. david: mike, i got to ask about retails because obviously that

is what started the downdraft today, those awful retail numbers for december. and yet you were in favor of alibaba. you would pick alibaba trading by the way, traded below 100 today. other than the fact maybe you catch it during one of the dips, down the, don't retail numbers concern you about a stock that depend on retail shoppers? >> well the u.s. retail sales came out today. they were a little disappoints. but alibaba is really an e-commerce or an online sales company. they're in the emerging markets, specifically china. i think this is the unique story. it is got an open-ended growth platform. i really like it. i've been waiting for it to pull back. i told myself if it drops below 100 i will buy it. missed on way up. dropped -- david: you're buying today? >> we're in. we bought today. david: good for you. liz: i would be remiss if we didn't let alan make comment about the three names he likes.

>> sure, echo labs is interesting company. this company sells chemicals mostly to institutionals for cleaning supplies. a third of their business is chemicals sold to energy companies. not surprisingly the stock suffered a little bit last few months with declining energy prices. david: okay. >> we still think that is very, very strong business. consistent free cash flow generate tomorrow. organic sales continue to grow. we think this is booed entry point for long term investors. david: good stuff. alan bond, mike binger, jason rotman and todd horowitz. liz: put all the picks up on facebook.com/afterthebell. coming up did santa forget to pay his tab. sales were almost a shock month over month. what did americans do for all the extra cash they saved at the pump? can retailers emerge from the winter doldrums? david: jpmorgan earnings came out today but are they red herring when it comes to bank

earnings this week? we'll talk to thomson reuters analyst, sri raman, he gets unbelievably good numbers before they come out. his track record is extraordinary. liz: great accuracy. does made in the usa mean lots of green at least these days? we will take a look why america and american-made products right now may be a really good place for your money. ♪

david: fourth quarter earnings season kicking into high gear this week with bank earnings out. more due tomorrow. meanwhile volatility continues to roil our markets. so what's ahead for investors? liz: we thought we would bring in our crystal ball we bring in every quarter, two names that could beat estimates and two that could fall flat from the analysts with historical hit rate of 75%. let's bring him in for his predictions this time around, sri raman, thomson reuters senior research analyst. the big picture right now,

ex-energy how will numbers do? we're expecting 3.5, 3.7% for s&p 500 companies when you factor in energy companies which are getting killed. >> right. liz: if were to sift those out? >> we 6.9% growth earnings for s&p 500 which isn't bad but energy is definitely a drag on the earning which is why we have the 3.7 number. strip out energy the sectors are not doing too badly. energy and materials are dragging -- david: look what happened to retails today. even if you e x-out gasoline and cars it still felt like .3%. taking out cars and gasoline. you're picking a retail company that has been hammered in the middle of it awe, jcpenney, in light of today's retail figures. do you want to rethink that pick. >> no, we're pretty comfortable with it. we have a smart estimate which smartest analysts on street have estimates above consensus. david: even in light of today's retail figures. >> impactful more so because of

today's figures, its competitors are doing badly and jcpenney gave comments that it stemmed the tide of losing customers. when it is doing that in this bad environment, things may be looking up going forward when things actually look up in retail sector. so look for jcpenney to actually possibly use this momentum to push forward and get more consumers and they have really benefited from the online omni channels. people are boeing into the stores and then buying stuff online at jcpenney and getting it shipped at home. liz: i want to clarify. that graphic said negative earnings predictions, you're saying they will surprise. let's be clear to people, that is what sri, he has a great track record, jcpenney. which other name? we promised two. >> allegiant travel is the other one. we know all the airlines are benefiting from lower oil prices but allegiant we actually picked out because they actually don't have that many hedges on oil. when oil prices go down they benefit the most because of lack of hedging they have. they have less efficient aircraft.

when have that levered more toward oil price, when oil prices fall they benefit tremendously. we have one five-star analyst, this analyst has been very accurate in the past. he has an estimate far above consensus. look for them to beat based on highest smart estimate consensus. liz: that is allegiant. >> oil surprised us today, it jumped up 5%. we're not exactly sure why. we'll follow it to tell you but materials have been getting killed and it's because of the oil prices dropping so much. conoco philips you think will disappoint even though expectations are already pretty low? >> exactly. so we could take a pick of refined exploration companies. they're all probably going to do a little badly. we wanted to pick one that had high capital compensatetures. we're already hearing comments they will cut down capital expenditures. look for conoco to suffer because of that. they have estimates that have been taken out pretty tremendously. we think they will miss lowered estimates. smart estimate is below consensus. capital expenditures next year have been cut by analysts but

will probably cut much more. they have proven reserves. liz: the dividend was nice while it lasted. will they cut the dividend at conocophillips. >> not out of the question but they will first cut capital expenditures. cutting dividend is last thing they want to do. that really rattles investors. i don't see them doing that until they have no other options. the cash flows seem okay but with the oil prices at what they are right now those cash flows might dry up and then who knows. liz: you have one more negative earnings surprise that you are expecting. tell our viewers. >> this is also surprising one, john deere. the tractor manufacturing company. grain prays prices are pretty low. commodity prices have fallen. farmers are not enthusiastic about buying a new tractor. even if the grain prices do rise farmers might hold back there is so much volatility in the prices they will never know what happens next. they are little hess tan in making capital expenditures for their farms. john deere is looking to suffer.

five star analysts below consensus because we're actually seeing john deere with return on, return on net operating assets which is measure how efficient a company is. these have reached four-year lows right now. efficiency of the company is trailing off and expecting 2015 to be a tough year, look for them to be -- david: you mentioned something about farming. the best futures traders in the world are farmers. you ask anybody at cme. they know what's happening. if they feel pessimistic they will not be buying john deere. thank you, very much appreciate it. we'll be watching closely. u.s. businesses top man in d.c. laying out his vision for the year. is he wore remembered about another recession lurking in the near term? we'll head liveoto washington coming up. liz: one company thinking big, so big in fact it is taking on giants like costco, sam's club and amazon? what are they doing there? offering wholesale shop, deep discounts from the convenience of your cough. david: nice. liz: the ceo joining us next.

♪ she's still the one for you. and cialis for daily use helps you be ready anytime the moment is right. cialis is also the only daily ed tablet approved to treat symptoms of bph, like needing to go frequently. tell your doctor about all your medical conditions and medicines, and ask if your heart is healthy enough for sex. do not take cialis if you take nitrates for chest pain, as it may cause an unsafe drop in blood pressure. do not drink alcohol in excess. side effects may include headache, upset stomach,

delayed backache or muscle ache. to avoid long term injury, get medical help right away for an erection lasting more than four hours. if you have any sudden decrease or loss in hearing or vision, or any allergic reactions like rash, hives, swelling of the lips, tongue or throat, or difficulty breathing or swallowing, stop taking cialis and get medical help right away. ask your doctor about cialis for daily use and a free 30-tablet trial. wall isn't a street... return on investment isn't the only return i'm looking forward to. for some, every dollar is earned with sweat, sacrifice, courage. which is why usaa is honored to help our members with everything from investing for retirement to saving for college. our commitment to current and former military members and their families is without equal. start investing with as little as fifty dollars.

david: another recession be looming? today u.s. chamber of commerce laying out its policy agenda for the year and warn the u.s. economy does face questions about its long-term recovery. fox business's rich edson inside the beltway. rich, what did they say. >> the country's top business lobby says the u.s. economy is improving though to maintain the momentum that the federal government needs to streamline regulations and fund highway construction and overhaul taxes and entitlements to keep businesses perspectives. in his annual address, u.s. chamber of commerce tom done a hue, is confident that the u.s. con con mill will resist the wore crisis but he is confident about growth. >> there is no reason to think another recession is lurking out

there or in the near term horizon. when you look beyond the near term the outlook becomes much less certain. businesses are concerned about the health of their major customers overseas. >> in the wake of the sony hack, donahue was also calling on congress to pass a cybersecurity information sharing bill, without delay as he says and a measure giving president obama more authority to negotiate free trade negotiations. donohue, criticized the length of the approving the xl pipeline, calling the lent of the process as a political joke. david. david: rich edson, thanks very much in d.c. liz. >> look at lower part of your screen to see stocks tumbled again today. here is what the dow did, plunged two days in a row of double, triple-digit losses following weak december retail sales. could today's disappointing number trigger a market correction beyond one or go% per

day we've seen already? let's bring in the panel. mark newton, gray wolf partners. neil hennessey, portfolio manager and cio and along with our own tracy byrnes. mark newton, to the charts with the emotion strained out of this, sift aid was, what happens here? are we starting to see a major correction on the horizon more than 5%? on the day what are you expecting out here. >> you can't really make that case just yet, liz. we haven't seen sufficient deterioration that the markets need to pull back more from here. it pulled back 1% from the lows. so it felt like a pretty good relief rally. we're down only 4% from the highs. key levels is the 1972 on s&p. 16,067 for the dow. a couple of things are interesting and important to mention. the world continues to have the global growth concerns. stocks if anything have been following the movement in treasury yields.

so when you see a rapid pullback today in the 10-year, dollar starting to peak out a little bit versus the yen. those are important and stocks have been following movement in those. for now it doesn't seem all that much of a concern. if we were to see another 5% down and break some key technical levels, my thinking we could potentially see weakness in january but for now it's a little from mature. liz: neil, mark just said halfway through the day we saw kind of a relief rally. at worst point we were down 349 points of the at the best point at the end down only 186. maybe does that inspire traders and investors to jump in tomorrow and say now it was cheaper than the other day? >> liz, i'm glad you put traders and investors in the same sentence because you're dealing with two different entities here. liz: exactly. >> the market as beginning of year is driven by traders and not investors. let me give you a little hint what i'm talking about. when you look at the volatility what is happening the first week 1/2, two weeks of this

market we're averaging about six 1/2 billion shares a day in trading volume through the three exchanges but if you go back to march of '09, we were trading 12 1/2 billion shares a day and that's when panic had hit the market. we don't have panic in this market, liz. what we do we have traders. and so there's two different entities you're dealing with. but on a solid foot, the market still stand. going forward the market this year is going to be in great shape. it is the volatility that is driving some people crazy but not droving retail out of the market. >> liz, let's talk retail numbers of the months before september were really good. blame the retailers for these numbers. because they pulled everyone with all the big sales in october, thanksgiving. so those retail sales numbers were great. they happened to be down in december. why we bought everything already. liz: the grinch left a

correction under the tree. who picked up and ran with that ball? the world bank. the world bank cutting its forecast for economic growth this year on the heels of disappointing data from europe and china. should we really believe what the world bank says? how is its accuracy? they don't exactly have the best track record with all the case, tracy. >> i am saying who cares. all this does is make us look better and moves our market at the end of the day. liz: are you worried about a nine-year low in the euro? in the end, careful what you wish for. we want ad global economist. now we have it. >> that's why i love tracy. who cares. when you really, if you look at it, the u.s. market is in great shape, especially small to mid-caps because they don't have a large portion of their revenues coming from overseas. the multinationals might have a little bit of problems but they got capitalization to withstand that storm but bottom line here really, liz is, everybody just got a pay raise including tiny

little companies because oil was cut in half from your landscapers to the laundry, to the pizza guy delivering. everybody and then the consumer got a tax-free increase in their after-tax money from cutting oil prices. so we're in great shape. liz: anybody who went long the u.s. dollar a year ago like howard lutnick cantor fitzgerald suggested everybody should is in the money but does that trade continue? do you pile into the u.s. dollar? >> i think a little late to think we continue much more the u.s. dollar without at least a little bit of a pull back. some seems baked into the euro. look at trading action, we started to stablize a little bit. could be a case, sell the rumor and buy the news into the ecb meeting next week. bottom line the u.s. dollar continues to be stronger than a lot of world currencies developing and emerging. in near term the dollar has gotten a bit ahead of itself. liz: coming up who will be the white knight for copper as the

metal sinks to a five-year low. traders in london were having heart palpitations overnight of the is now the time to scoop up copper whether miners or physical copper? we'll tell you why made in america, made in the usa products may be the best place for your money in the short-term. david. david: all right. we have some breaking news on the terrorism front. this is according to the fbi and fox news and fox business have both confirmed this, that the fbi has caught an alleged isis supporter who in ohio, who had plans to attack the united states capitol in washington, d.c. with bombs and guns. again the good news, is that this character has been captured by the fbi, an alleged isis supporter who had plans for a jihad attack on the u.s. capitol. of course the bad news the terrorism story continues. we'll give you more information on that story as it continues. keep it right here on fox business. it's a fact. kind of like mute buttons equal danger.

...that sound good? not being on this phone call sounds good. it's not muted. was that you jason? it was geoffrey! it was jason. it could've been brenda.

but for people with copd, the world is filled with air. sometimes breathing air can be difficult. if you have copd, ask your doctor about once-daily anoro ellipta. it helps people with copd breathe better for a full 24hours. anoro ellipta is the first fda-approved product containing two long-acting bronchodilators in one inhaler. anoro is not for asthma. anoro contains a type of medicine that increases risk of death in people with asthma. it is not known if this risk is increased in copd. anoro won't replace rescue inhalers for sudden copd symptoms and should not be used more than once a day. tell your doctor if you have a heart condition, or high blood pressure. tell your doctor if you have glaucoma, prostate or bladder problems, or problems passing urine

as anoro may make these problems worse. call your doctor right away if you have worsened breathing, chest pain, swelling of your mouth or tongue, problems urinating or eye problems, including vision changes or eye pain while taking anoro. nothing can reverse copd. the world is filled with air, and anoro is helping people with copd breath air better. get your first prescription free at anoro.com. i'i like to think of myself as more of a control... enthusiast. mmm, a perfect 177-degrees. and that's why this road warrior rents from national. i can bypass the counter and go straight to my car. and i don't have to talk to any humans, unless i want to. and i don't. and national lets me choose any car in the aisle. control. it's so, what's the word?... sexy. go national. go like a pro.

at ally bank no branches equalsit's a fact.. kind of like mute buttons equal danger. ...that sound good? not being on this phone call sounds good. it's not muted. was that you jason? it was geoffrey! it was jason. it could've been brenda. liz: copper, this became a huge story overnight. it began sinking to five 1/2 year lows, overseas, and this continued today. who will be the white knight for copper prices? should you be buying now at these historically low prices? we're back with mark newton, neil hennessey and tracy byrnes. mark, looking at the charts here, not only did we see a pretty significant five 1/2-year low overnight. down 12%, a, what is going on, b, how do you profit from it?

>> i think copper is showing us exactly what global growth concerns are indicated be for the last few months and things get worse and worse with regards to the global economy. copper breaking the lowest level since 2011. if you look at longer term trend on generic copper charts. i'm a little bit concerned. i think it has gotten a little bit stretched, down 10% over past four trading sessions. you might stablize a little bit. if dollar shows signs of peaking out that should lift industrial metals and base metals and copper should lift a bit based on that. broader problem for copper hitting new lows coinciding with all the growth expectations. >> economic issue. copper is used in big industrial project, construction. tracy, just as there is aggressive selling in copper, suddenly the chinese government will do, as we've seen in the past, aggressive buying. they stockpile stuff. does that suck up excess inventory which there isn't

much? >> that is what happens, today, liz. selling begets selling. they were selling beans or cattle and to your point, once china comes back in or any other big nation, right back to the nations again. copper use in autos. they're making cars left and right. so i don't think we're done with copper. liz: neil, you're the long-term guy, the investor versus the trader, why not buy a few of the miners maybe? freeport-mcmoran has had a tough, tough slog over the past year-and-a-half. if you buy now and sit on it a couple of years maybe you're in the money? >> liz, i'm really not the one to ask to give any advice to your viewers or yourself. i think mark and tracy have a better handle on that question than i would have. liz: let's move on then. >> i apologize. liz: we'll go on to the next topic. more companies moving production back to the u.s. made in america, are these american-made product as good place for your money? how did that one, neil? >> i think i can handle that one. liz: okay. >> essentially a lot of companies have been looking at

going, bringing product back and manufacturing in the united states for one simple reason. just logistics and headache of trying to get through to, get their products back to the united states and ohen you've got the political football with it. are there going to be tariffs? what will happen? who will do what in what country. do we allow them to come back to the united states. after all said and done did you really save that much money? if you look at it, you can hire workers $25 a hour and make a profit in the u.s. i think that is why companies are looking bringing it back. >> that's the thing, liz. neil hit the nail on the head with. that china used to be cheap wages. not so much. the wages have gone up you're shuttling executives back and forth. to mention quality control issues, poisoning our toys, poisoning our food as after as they can. you need to keep that here. put that in a state tax-free state like florida, that is double home run.

liz: crayola crayons, made here. gibson guitars, made here. sharppy markers, steinway pianos. these are great products, right, mark newton, but does the investment pay off for my portfolio? it is all about business. >> you're absolutely right. we're seeing more and more signs of cost benefits. we mentioned rising wages abroad could be a concern thinking we continue to manufacture oversees versus overhere. we have big tax issue that needs to be addressed. that really hasn't been addressed. we need lower corporate taxes, companies a lot more incentive to invest here. right now there are a lot of advantages being overseas. liz: at least for smaller companies, why not? thanks to all of you, mark newton, neil hennessey and tracy byrnes. david. david: liz, you talk about made in the usa, what is more made in the usa than perdue chickens. frank perdue, really reinvented chicken. built the company from a small farm to one of the largest poultry producers in the world.

we'll here about his recipe from success by his own widow. costco, bj's, takes more than a couple hours and that help all the bulky stuff home. we have founder of a company that takes the hassle out of bulge shopping. that is coming up next. -- bulk shopping. 3rd and 3. 58 seconds on the clock, what am i thinking about? foreign markets. asian debt that recognizes the shift in the global economy. you know, the kind that capitalizes on diversity across the credit spectrum and gets exposure to frontier and emerging markets. if you convert 4-quarter p/e of the s&p 500, its yield is doing a lot better... if you've had to become your own investment expert, maybe it's time for bny mellon, a different kind of wealth manager ...and black swans are unpredictable. it's working for new york state. already 55 companies are investing

over $98 million dollars, and creating over 2100 jobs. from long island to all across upstate new york, more businesses are coming to new york. they are paying no property taxes, no corporate taxes, no sales taxes. and with over 300 locations, and 3.7 million square feet available, there's a place that's right for your business. see if startup-ny can work for you. go to startup.ny.gov. thanks. ♪ [ male announcer ] fedex® has solutions to able global commerce that can help your company grow steadily and quickly. great job. (mandarin) ♪ cut it out. >>see you tomorrow. ♪

nobody's hurt,but there will you totstill be pain.new car. it comes when your insurance company says they'll only pay three-quarters of what it takes to replace it. what are you supposed to do, drive three-quarters of a car? now if you had a liberty mutual new car replacement, you'd get your whole car back. i guess they don't want you driving around on three wheels. smart. new car replacement is just one of the features that come standard with a base liberty mutual policy. and for drivers with accident forgivness,rates won't go up due to your first accident. learn more by calling switch to liberty mutual and you can save up to $423. for a free quote today,call liberty mutual insurance at

see car insurance in a whole new light. liberty mutual insurance.

david: it's easy to market something that is brand naw but rebranding something that has been around for a long time, that's tough. and that is exactly what frank perdue did with chicken, remarketing it and building a billion dollar empire in the process. now his widow has written up details of his genius marketing skills in a new book called, "tough man, tender chicken." mitzi perdue joins us. thanks for joining us i like the title. going through the book, i gave it a tv read, two things popped out. of the let's deal with each one. his marketing skills. he really listened to customers. he didn't take his cues from group of vice presidents or himself, he took it directly from customers, didn't he? >> one of the things that really stood out, i think that he would listen, say if he had a

conversation with you, you hear him talk 10% of the time he is listening to you, 90% of the time and on top of that he would be taking notes. in those notes he didn't just write them down, he would act on them. he would have marketing meetings which would have people say, two feet high stacks of his notes from conversations. if he were say in a supermarket, i would simply go around asking people what they liked, what they didn't like. he particularly would say, tell me what you don't like? i'm more interested in that because i can do something about what isn't good. i can't fix -- david: that leads to the second point, that jumps out is that he was so quick to admit when he made a mistake. based on his conversations with customers, he didn't get stuck on doing the same thing that didn't work. he changed very quickly, wouldn't he? >> i thought one of his greatest aspects was his ability to grow. if something isn't working, try something else. an, let's see examples of it. he really, really wanted to get into the hot dog business.

it would make sense to have chicken hotdogs. david: sure. >> guess what? in spite of all his efforts at least in the united states, chicken and hotdogs didn't sound good. it was a market failure. he cut his losses but instead, we sell hundreds of millions of pound overseas. david: is that right? >> would you like a little kind of out of school tale? david: sure, please. >> in, in the ukraine the word perdue translates to, i pass wind. so the -- david: so perdue is not perhaps the best word to use? >> it was the perfect word but great discussion we use this or not? turns out we pretty much dominate the whole ukrainian market because everybody wanted to try this strange thing. and it became popular. david: well, now we know what the word pass wind is in ukraine. finally, this is not something you can really teach.

this guy built his business on the basis of being a trustworthy character. you looked at his commercials. let's roll one of the early commercials. you might remember this with frank perdue. >> a chicken is what it eats. my chickens eat better than people do. i store my own grain, i mix my own feed and give my perdue chickens nothing but pure well water to drink. that is why my chickens have the healthy, golden color. >> people believed him. he was absolutely trustworthy. can you teach that? >> actually i think you can because frank's greatest characteristic in my opinion he was a teacher. you didn't get 19,000 people working for the same company and staying there without teaching them a whole culture of being trustworthy, reliable. he was a teacher. >> by the way i never saw him smile. did he have a good sense of humor? you get the sense even though you didn't see him smile he did? >> that was one of his biggest characteristics. i used to think at home i walk

around with a smile on my face i knew in the next minute he would say something really great pun or something hilarious. and i tell in the book some of these funny things that he would say. david: marketing genius. the book's name, is "tough man, tender chicken." mitzi perdue, knew him well. thanks for coming in to tell us about him. >> joy to be with you. david: liz, over to you. liz: david, do you love costco and sam's club but don't love trekking into the store to face lines or membership fees? you want to hear from our next guest whose app allows users to shop for wholesale items via smartphone and delivers them to your door. u.s. treasurys paring losses after the 10-year yield fell to its lowest level since may of 2013, earlier in the day. up next we bring back mark newton to tell us what a dip in treasury yields means for your money. stay tuned. >> hi, everyone, i'll gerri willis. coming up on my show at the top of the hour, the irs warns of a

delayed in tax returns this year. so what should you do? i will be joined by ceo of h&r block with an inside look what taxpayers can expect. just one of the big stories coming up on "the willis report" in just a few minutes. how can power consumption in china, impact wool exports from new zealand, textile production in spain, and the use of medical technology in the u.s.? at t. rowe price, we understand the connections of a complex, global economy. it's just one reason over 70% of r mutual funds beat their 10-year lipper average. t. rowe price. invest with confidence. request a prospectus or summary prospectus with investment information, risks, fees and expenses to read and consider carefully before investing. hard it can be...how ...to breathe with copd? it can feel like this. copd includes chronic bronchitis and emphysema. spiriva is a once-daily inhaled... ...copd maintenance treatment... ...that helps open my airways for a full 24 hours.

you know, spiriva helps me breathe easier. spiriva handihaler tiotropium bromide inhalation powder does not replace rescue inhalers for sudden symptoms. tell your doctor if you have kidney problems, glaucoma, trouble urinating, or an enlarged prostate. these may worsen with spiriva. discuss all medicines you take, even eye drops. stop taking spiriva and seek immediate medical help if your breathing suddenly worsens, your throat or tongue swells,... you can get hives, vision changes or eye pain, or problems passing urine. other side effects include dry mouth and constipation. nothing can reverse copd. spiriva helps me breathe better. sfx: blowing sound. does breathing with copd... ...weigh you down? don't wait ask your doctor about spiriva handihaler.

liz: attention value shoppers. shopping in bulk can save awe lot of money but face it, who

has time to schlep to the wholesale club and stand in line? i have. boxed is a many calling costco in your pocket. it lets you do that by ordering bulk with an app. with us is the kh. che wong, to tell us about. there are no membership fees. >> that's right. david: after initial purchase which pickup fee is you have to pay shipping. >> after first purchase, 92% of customers still get free shipping. david: they like the service. >> they tend to order a lot. ship something still fee. 0% of our customers packages arrive two days or less. here in new york or anywhere along the northeast corridor, los angeles you get the it overnight. we're starting to build a pretty good service. liz: 50 rolls of doyle let paper. >> 36. liz: jug of salsa, that kind of thing? we can get all of them? >> that's right. when i was in the green room

before, where do you guys get snacks because we should be providing them, if you think about it, if you're here right at fox studios, right, you have folks coming in all day long. you don't want to buy a 10 pack of granola bars. we don't sell a 10-pack are r. for that kind of sku we have 96-pack. if you doesn't want 96, we have some for you. there are really good companies that sell general retail items like amazon, like walmart. david: talk about amazon because i would assume that they are your biggest, it is not costco and bj's. it is amazon. i buy a lot of bulk stuff on amazon. i went into the amazon website before this segment. >> okay. david: i found out your prices, you do undercut amazon on a lot of prices. i looked at kleenex tissues and charmin, your prices are cheaper. how do you do it because we know amazon doesn't make a profit? >> amazon built a reputation, they are the best everything store in america hand down but that is the key, everything

store. we only sell at any given time -- david: how do you compete with a company not making a profit? >> we concentrate our buying power on only a thousand skus at any given time. we give discounts on unit level we pack them back to the consumers. we're awfully disciplined what we carry. you will appreciate this we're not proud to serve it to our families or if we don't get a good deal on it we actually will not sell it. david: wait a minute. i'm interested in my family too. liz: but they moved out, david. i wonder how long b.j.s of world and sam's club will stand for you and this. i'm thinking why knot use this? except for i guess fresh produce. >> we're think about fresh produce for now. but we haven't really putted trigger on it just yet. when you're thinking about the folks you just mentioned they have great businesses. and everyone our company has a lot of respect. costco treats employees well,

gives great value. 60% of wholesale brick-and-mortar customers are boomers and seniors. 81% and more of ours, vast majority are gen-xers and millenials. we're basically educating that audience on wholesale. otherwise would not have walked into brick-and-mortar store. david: where is your capital coming from? >> we closed an additional round of financing today from venture capitalists from folks with experience if retail gerri: 25 million is decent round. this is one app that i will download. david: david: i have no skin in the game. but you undercut amazon. boxed cofounder and ceo. good luck to you. liz: good luck. we like really disruptive companies. very cool. david: good stuff.

liz: we've been asking you with so much volatility and disruption in the market is it too risky a moment to jump in? or should you buy on pullbacks? is that what any of you are doing? spencer says too risky. first step to get in. no winning without planks so get in. david: xavier says i'm buying on pullbacks. i'm about to tame the beast. good luck, xavier. liz: we need up to date you on breaking news we reported a short time ago on the arrest of an ohio man who apparently wanted to carry out a an attack on the u.s. capitol. rich edson, we're hearing bops and weaponry also found? >> what we're seeing here, liz, this is the from the complaint from the u.s. district court explaining a bit about what this person charged, christopher cornell, had in mind. this all came to light through an fbi inforth according to the complaint. they met in november of this past year in cincinnati. planned to go to washington to conduct a reconnaissance mission

for u.s. government buildings including the u.s. capitol to execute a plan against the u.s. capitol. he planned to detonate pipe bombs near the u.s. capitol. u.s. justice department and fbi describe this as aspirational not operational sort of threat. the public was never in danger this is coming from the department of justice, the fbi and what has been filed in district court in the u.s. southern district of ohio now is this man was arrested earlier today. they don't give his age by the way. but, apparently he was charged with attempted killing after u.s. government officer and possession of a firearm in furtherance of attempted crime and violence. back to you. david: by the way, christopher cornell is his name but he also goes by the name rahil rubida. keeping with jihadist profile. there seems to be a name that follows that. liz: rich edson, thank you very much. before we hand it over to the "willis report," blackberry

stock ending up 29% on news at least through a rumor through reuters that samsung night be interested in acquiring it. david: this is big story for tomorrow as will the whole market. "the willis report" is next. gerri: hello, everybody, i'm gerri willis and this is the "willis report." the show where consumers are our business. stocks slammed on crude oil's collapse and worries over global growth. could the news delay a fed rate hike? >> i don't think the fed will be in any hurry at all, maria. gerri: they're supposed to be a safe haven for investors, bonds but some retirees are shocked to see the fees they're paying. we'll investigate. irs warns of delays for tax refunds. we'll speak to the ceo of h&r block on the big development in tax season. chipolte suspends sales at a third of their restaurants. >> hundreds of chipolte showing